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Eliciting consumers preferences using stated preference discrete choice models: Contingent ranking versus choice experiment

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  • Anna Merino
Abstract
The aim of this paper is twofold: firstly, to carry out a theoretical review of the most recent stated preference techniques used for eliciting consumers preferences and, secondly, to compare the empirical results of two dierent stated preference discrete choice approaches. They dier in the measurement scale for the dependent variable and, therefore, in the estimation method, despite both using a multinomial logit. One of the approaches uses a complete ranking of full-profiles (contingent ranking), that is, individuals must rank a set of alternatives from the most to the least preferred, and the other uses a first-choice rule in which individuals must select the most preferred option from a choice set (choice experiment). From the results we realize how important the measurement scale for the dependent variable becomes and, to what extent, procedure invariance is satisfied.

Suggested Citation

  • Anna Merino, 2003. "Eliciting consumers preferences using stated preference discrete choice models: Contingent ranking versus choice experiment," Working Papers, Research Center on Health and Economics 705, Department of Economics and Business, Universitat Pompeu Fabra.
    • Handle: RePEc:upf:upfses:705
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    References listed on IDEAS

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    Cited by:

    1. Taneja, Garima & Pal, Barun Deb & Joshi, Pramod Kumar & Aggarwal, Pramod & Tyagi, N.K., 2014. "Farmers’ preferences for climate-smart agriculture an assessment in the Indo-Gangetic plain:," IFPRI discussion papers 1337, International Food Policy Research Institute (IFPRI).
    2. Ilja Neustadt & Peter Zweifel, 2010. "Is the Welfare State Sustainable? Experimental Evidence on Citizens’ Preferences for Redistribution," SOI - Working Papers 1003, Socioeconomic Institute - University of Zurich.
    3. De Menezes, Antonio Gomes & Vieira, J. C., 2008. "Willingness to pay for airline services attributes: evidence from a stated preferences choice game," European Transport \ Trasporti Europei, ISTIEE, Institute for the Study of Transport within the European Economic Integration, issue 39, pages 1-13.
    4. Villano, Renato & Chang, Hui-Shung (Christie) & Kewa, John & Irving, Donald, 2016. "Factors Affecting Consumers’ Willingness to Pay for Good Quality Sweetpotato in Papua New Guinea," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 24, April.
    5. Yingjie Ding & Tao Fan & Huan Wang & Zhao Yang, 2024. "A Comparative Study of Bazaar Cultural Spaces in Central Asia and China," Sustainability, MDPI, vol. 16(20), pages 1-22, October.
    6. Nikolina Dukić Samaržija, 2019. "Determining the Marginal Willingness to Pay for the Cervical Cancer Screening Program in Croatia: A Best-Worst Scaling Approach," Society and Economy, Akadémiai Kiadó, Hungary, vol. 41(4), pages 433-447, December.
    7. Thijs Schoot & Milena Pavlova & Elka Atanasova & Wim Groot, 2017. "Preferences of Bulgarian consumers for quality, access and price attributes of healthcare services—result of a discrete choice experiment," International Journal of Health Planning and Management, Wiley Blackwell, vol. 32(1), pages 47-71, January.
    8. K. Klose & S. Kreimeier & U. Tangermann & I. Aumann & K. Damm, 2016. "Patient- and person-reports on healthcare: preferences, outcomes, experiences, and satisfaction – an essay," Health Economics Review, Springer, vol. 6(1), pages 1-11, December.
    9. Nikolina Dukic Samarzija & Andrea Arbula Blecich & Luka Samarzija, 2018. "The Paradigm Of Patient-Centered Care In The Public Health Decision-Making," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(2), pages 503-516, december.
    10. Ilja Neustadt, 2011. "Do Religious Beliefs Explain Preferences for Income Redistribution? Experimental Evidence," CESifo Economic Studies, CESifo Group, vol. 57(4), pages 623-652, December.
    11. Pfarr Christian & Ulrich Volker, 2011. "Discrete-Choice-Experimente zur Ermittlung der Präferenzen für Umverteilung," Review of Economics, De Gruyter, vol. 62(3), pages 232-262, December.
    12. Garima Taneja & Barun Deb Pal & Pramod K. Joshi & Pramod K. Aggarwal & N. K. Tyagi, 2014. "Farmers’ Preferences for Climate-Smart Agriculture: An Assessment in the Indo-Gangetic Plain," Working Papers id:5806, eSocialSciences.
    13. Kennedy Otieno, Pambo, 2013. "Analysis of Consumer Awareness and Preferences for Fortified Sugar in Kenya," Research Theses 243455, Collaborative Masters Program in Agricultural and Applied Economics.
    14. António Menezes & José Vieira, 2006. "Willingness to Pay for Airline Services Attributes: Microeconometric Evidence from a Stated Preference Discrete Choice Model," EcoMod2006 272100063, EcoMod.
    15. Hee-Jong Yang & Seul-Ye Lim & Seung-Hoon Yoo, 2017. "The Environmental Costs of Photovoltaic Power Plants in South Korea: A Choice Experiment Study," Sustainability, MDPI, vol. 9(10), pages 1-13, September.
    16. Wang, Ning & Tang, Linhao & Pan, Huizhong, 2017. "Effectiveness of policy incentives on electric vehicle acceptance in China: A discrete choice analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 105(C), pages 210-218.
    17. Neustadt, Ilja & Zweifel, Peter, 2018. "Redistribution in Whose Favor? Preferences with Regard to Nationality and Type of Beneficiaries," MPRA Paper 119465, University Library of Munich, Germany.
    18. repec:pra:mprapa:91766 is not listed on IDEAS
    19. Fitsum Dechasa & Feyera Senbeta & Dawit Diriba Guta, 2021. "Economic value of wetlands services in the Central Rift Valley of Ethiopia," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 23(1), pages 29-53, January.
    20. Carolina González & Nancy Johnson & Matin Qaim, 2009. "Consumer Acceptance of Second‐Generation GM Foods: The Case of Biofortified Cassava in the North‐east of Brazil," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 604-624, September.
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    22. Carías Vega , Dora & Alpízar, Francisco, 2011. "Choice Experiments in Enviromental Impact Assessment: The Toro 3 Hydroelectric Project and the Recreo Verde Tourist Center in Costa Rica," RFF Working Paper Series dp-11-04-efd, Resources for the Future.
    23. Neustadt, Ilja & Zweifel, Peter, 2011. "Income redistribution: how to divide the pie?," MPRA Paper 35427, University Library of Munich, Germany.
    24. Rahel Renata Tanujaya & Chul-Yong Lee & JongRoul Woo & Sung-Yoon Huh & Min-Kyu Lee, 2020. "Quantifying Public Preferences for Community-Based Renewable Energy Projects in South Korea," Energies, MDPI, vol. 13(9), pages 1-13, May.

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    More about this item

    Keywords

    Stated preferences; contingent ranking; choice experiment;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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