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Long-Term Effects of Payments for Environmental Services: Combining Insights from Communication and Economics

Author

Listed:
  • John M. Kerr

    (Department of Community Sustainability, Michigan State University, East Lansing, MI 48824, USA)

  • Maria K. Lapinski

    (Department of Communication, Michigan State University, East Lansing, MI 48824, USA)

  • Rain Wuyu Liu

    (School of Communication, Bellarmine University, Louisville, KY 40205, USA)

  • Jinhua Zhao

    (Department of Economics, Michigan State University, East Lansing, MI 48824, USA)

Abstract
Interdisciplinary analytical perspectives can bring important insights to address complex sustainability problems. In this paper we present and apply a model that integrates perspectives from economics and communication sciences to address the question of what happens to pro-environmental behavior after the introduction and then the withdrawal of payment for environmental services (PES). In particular, we discuss the effects of financial incentives on social norms and the effects of norms on subsequent behavior after incentives have ended. This is important because the dominant literature on PES lacks a sophisticated understanding of social norms and fails to address what will happen to behavior once payments end. That literature addresses the potential problem that payments can crowd out or possibly crowd in intrinsic sources of motivation for pro-social behavior, but it lacks the sophisticated understanding of social norms that has the potential to help explain and address this phenomenon. We summarize experimental evidence based on our model showing that introducing a financial incentive for behavior change can change social norms around that behavior. These norms, in turn, can continue to influence behavior even after incentives have ended. PES programs can address this situation by actively evoking existing social norms in favor of conservation.

Suggested Citation

  • John M. Kerr & Maria K. Lapinski & Rain Wuyu Liu & Jinhua Zhao, 2017. "Long-Term Effects of Payments for Environmental Services: Combining Insights from Communication and Economics," Sustainability, MDPI, vol. 9(9), pages 1-13, September.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:9:p:1627-:d:111779
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    References listed on IDEAS

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    Cited by:

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    2. Davide Marino & Davide Pellegrino, 2018. "Can Payments for Ecosystem Services Improve the Management of Natura 2000 Sites? A Contribution to Explore Their Role in Italy," Sustainability, MDPI, vol. 10(3), pages 1-19, March.
    3. Johanna Norris & Bettina Matzdorf & Rena Barghusen & Christoph Schulze & Bart van Gorcum, 2021. "Viewpoints on Cooperative Peatland Management: Expectations and Motives of Dutch Farmers," Land, MDPI, vol. 10(12), pages 1-16, December.
    4. Maca-Millán, Stefany & Arias-Arévalo, Paola & Restrepo-Plaza, Lina, 2021. "Payment for ecosystem services and motivational crowding: Experimental insights regarding the integration of plural values via non-monetary incentives," Ecosystem Services, Elsevier, vol. 52(C).
    5. Huang, Yali & Zhang, Xiaoling & Sheng, Xushan & Wang, Yue & Leung, Kenneth Mei Yee, 2024. "The impact of payment for ecosystem service schemes on participants’ motivation: A global assessment," Ecosystem Services, Elsevier, vol. 65(C).
    6. Teo Dang Do & Anchana NaRanong, 2019. "Livelihood and Environmental Impacts of Payments for Forest Environmental Services: A Case Study in Vietnam," Sustainability, MDPI, vol. 11(15), pages 1-22, August.
    7. Laura Omarova & Sung-Jun Jo, 2022. "Employee Pro-Environmental Behavior: The Impact of Environmental Transformational Leadership and GHRM," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    8. Jacob P. Byl, 2021. "Three Barriers to Effective Programs with Payment for Ecosystem Services: Behavioral Responses in a Computer-Based Experiment," Sustainability, MDPI, vol. 13(22), pages 1-17, November.

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