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The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping

Author

Listed:
  • Panzone, Luca A.
  • Ulph, Alistair
  • Zizzo, Daniel John
  • Hilton, Denis
  • Clear, Adrian
Abstract
This study uses an incentive-compatible experimental online supermarket to assess whether prior environmentally-friendly behaviour outside the store and carbon taxes motivate sustainable consumption. Previous research suggests that past decisions may influence current decisions because consumers compensate morally desirable and undesirable acts over time, and carbon taxes have been promoted as effective tools to reduce the carbon footprint of food baskets. After controlling for past consumption, results show that being required to recall past environmentally-friendly behaviour before shopping led consumers to purchase more sustainable food baskets. Carbon taxation also strongly reduces the carbon footprint of food baskets, showing no interaction with the task of recalling past behaviours.

Suggested Citation

  • Panzone, Luca A. & Ulph, Alistair & Zizzo, Daniel John & Hilton, Denis & Clear, Adrian, 2021. "The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping," Journal of Environmental Economics and Management, Elsevier, vol. 109(C).
    • Handle: RePEc:eee:jeeman:v:109:y:2021:i:c:s0095069617307088
    DOI: 10.1016/j.jeem.2018.06.002
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    5. Mohammad Nurul Alam & Osarodion Ogiemwonyi & Ibrahim. E. Hago & Noor Azlinna Azizan & Fariza Hashim & Md Sazzad Hossain, 2023. "Understanding Consumer Environmental Ethics and the Willingness to Use Green Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
    6. Tiziana de‐Magistris & Belinda López‐Galán & Petjon Ballco, 2022. "Do virtual reality experiments replicate projection bias phenomena? Examining the external validity of a virtual supermarket," Journal of Agricultural Economics, Wiley Blackwell, vol. 73(1), pages 20-34, February.
    7. Chiara Sotis & Miriam Allena & Renny Reyes & Alessandro Romano, 2021. "COVID-19 Vaccine Passport and International Traveling: The Combined Effect of Two Nudges on Americans’ Support for the Pass," IJERPH, MDPI, vol. 18(16), pages 1-17, August.
    8. Luca A. Panzone & Natasha Auch & Daniel John Zizzo, 2024. "Nudging the Food Basket Green: The Effects of Commitment and Badges on the Carbon Footprint of Food Shopping," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 87(1), pages 89-133, January.
    9. Ulph, Alistair & Panzone, Luca & Hilton, Denis, 2023. "Do rational people sometimes act irrationally? A dynamic self-regulation model of sustainable consumer behavior," Economic Modelling, Elsevier, vol. 126(C).
    10. Harpenau, Franziska & Magalhaes, Katrin Marques & Steffen, Nico & Wiewiorra, Lukas, 2023. "Saving behaviors of private households under varying tariff structures, price levels and incentives - Experimental evidence," WIK Working Papers 7, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef.
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    13. Flörchinger, Daniela & Frondel, Manuel & Sommer, Stephan & Andor, Mark Andreas, 2024. "Pro-environmental behavior and environmentalist movements: Evidence from the identification with Fridays for Future," Ruhr Economic Papers 1077, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    14. Toshi H. Arimura & Elke D. Groh & Miwa Nakai & Andreas Ziegler, 2022. "The causal effect of private and organizational climate-related identity on climate protection activities: Evidence from a framed field experiment in Japan," MAGKS Papers on Economics 202229, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
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    More about this item

    Keywords

    Sustainable consumption; Carbon footprint; Food retailing; Carbon tax; Priming;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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