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Expanding the Informativeness of the Price System with Law

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  • Marcel Boyer
  • Jean-Jacques Laffont
Abstract
The use of false regular prices is a major case of misleading advertisement in what seems to be quite competitive markets. The authors construct a competitive model with rational expectations in which such misleading advertising emerges. They assume that there is competition locally, but that different qualities can exist on different markets. The quality-revealing process is noisy: some high quality firms experience problems and announce a bargain sale. There is a legal penalty, K, to be paid if someone is convicted of misrepresenting the quality of its product. As K increases, the price system becomes "more" informative by increasing the credibility and average quality associated with the signal "bargain sale."

Suggested Citation

  • Marcel Boyer & Jean-Jacques Laffont, 1989. "Expanding the Informativeness of the Price System with Law," Canadian Journal of Economics, Canadian Economics Association, vol. 22(2), pages 217-227, May.
  • Handle: RePEc:cje:issued:v:22:y:1989:i:2:p:217-27
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