A Managerial Perspective On International Marketing Research
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References listed on IDEAS
- McGrath, Joseph E & Brinberg, David, 1983. "External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 115-124, June.
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More about this item
Keywords
research; international marketing; methodology; challenges;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
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