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The Meaning Of Perceived Risk In Purchasing Decisions Of The Polish Customers

Author

Listed:
  • Grzegorz Maciejewski

    (Faculty of Economics University of Economics in Katowice Katowice-Poland)

Abstract
In the article, by means of qualitative and quantitive research methods, the following questions have been answered: What is risk for Polish consumer? Is the consumer aware of a risk of failed purchase? And if so, what types of risks do they perceive? Then finally, which risks are the most important for them? The achieved results show that a poor purchase risk, which accompanies consumers, if perceived, it constitutes an important determinant of the purchasing decision making. Polish consumers are aware of the failed purchase risk connected with their purchasing decisions and they perceive it both as a possibility of loss and as a chance for achieving a better result than ex- pected. From among the researched groups of goods and services, consumers most often perceive the risk of a poor purchase in the situation of buying household appliances and tourist services – the situ- ations of cautious and unusual decision making. Polish consumers perceive various types of risk, the importance of which changes depending on the kind of a purchased product.

Suggested Citation

  • Grzegorz Maciejewski, 2011. "The Meaning Of Perceived Risk In Purchasing Decisions Of The Polish Customers," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 58, pages 281-304, november.
    • Handle: RePEc:aic:journl:y:2011:v:58:p:281-304
    as

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    File URL: http://anale.feaa.uaic.ro/anale/resurse/mm8maciejewski.pdf
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    File URL: http://anale.feaa.uaic.ro/anale/ro/Arhiva%202011-Maciejewski/405
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    References listed on IDEAS

    as
    1. Jan Folkmann Wright, 2019. "Decision-making in Risk Management," Chapters, in: Ali G. Hessami (ed.), Perspectives on Risk, Assessment and Management Paradigms, IntechOpen.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.
    2. Grzegorz Maciejewski & Sylwia Mokrysz & Łukasz Wróblewski, 2019. "Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market," Sustainability, MDPI, vol. 11(3), pages 1-20, January.
    3. repec:zna:indecs:v:19:y:2021:i:4:p:420-436 is not listed on IDEAS
    4. Anetta Barska & Julia Wojciechowska-Solis & Joanna Wyrwa & Janina Jędrzejczak-Gas, 2023. "Practical Implications of the Millennial Generation’s Consumer Behaviour in the Food Market," IJERPH, MDPI, vol. 20(3), pages 1-15, January.
    5. Sanja Kovačić & Mihai Ciprian Mărgărint & Ruxandra Ionce & Đurđa Miljković, 2020. "What are the Factors affecting Tourist Behavior based on the Perception of Risk? Romanian and Serbian Tourists’ Perspective in the Aftermath of the recent Floods and Wildfires in Greece," Sustainability, MDPI, vol. 12(16), pages 1-22, August.

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    More about this item

    Keywords

    consumer behaviour; perceived risk; purchasing decisions; Poland;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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