(This abstract was borrowed from another version of this item.)"> (This abstract was borrowed from another version of this item.)">
[go: up one dir, main page]
More Web Proxy on the site http://driver.im/
IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/158975.html
   My bibliography  Save this article

Uncovering Success Attributes for the Direct Farmers Markets and Agritourism: Mid-Atlantic Region of the United States

Author

Listed:
  • Onyango, Benjamin
  • Govindasamy, Ramu
Abstract
Farmers’ markets and agri-tourism operations play significant roles in many rural economies; however, they tend to be underused which threatens their viability. Results from factor, cluster and regression analyses show that bundling of farmers’ markets activities will spur diverse and steady patronage beyond what the growers earn from their traditional fresh produce and value added products. Additionally, farmers’ markets and agri-tourism operators can use customer profiling to improve their marketing efforts in a competitive environment. The regression results show that a number of socio-economic variables are associated with the patronage experience.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Onyango, Benjamin & Govindasamy, Ramu, 2013. "Uncovering Success Attributes for the Direct Farmers Markets and Agritourism: Mid-Atlantic Region of the United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 44(1), March.
    • Handle: RePEc:ags:jlofdr:158975
    DOI: 10.22004/ag.econ.158975
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/158975/files/farmersmarkets.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.158975?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Gale, Fred, 1997. "Direct Farm Marketing as a Rural Development Tool," Rural America/ Rural Development Perspectives, United States Department of Agriculture, Economic Research Service, vol. 12(2), February.
    2. Gumirakiza, Jean Dominique & Curtis, Kynda R. & Bosworth, Ryan C., 2014. "Who Attends Farmers’ Markets and Why? Understanding Consumers and their Motivations," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(2), pages 1-18, May.
    3. Gascoigne, William & Sullins, Martha & Thilmany, Dawn D., 2008. "Agritourism in the West: Exploring the Behavior of Colorado Farm and Ranch Visitors," Western Economics Forum, Western Agricultural Economics Association, vol. 7(2), pages 1-13.
    4. Deborah Che & Ann Veeck & Gregory Veeck, 2005. "Sustaining production and strengthening the agritourism product: Linkages among Michigan agritourism destinations," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 22(2), pages 225-234, June.
    5. Jensen, Kimberly L. & Bruch Leffew, Megan & Menard, R. Jamey & English, Burton C., 2014. "Analysis of Factors Influencing Agritourism Businesses Perceptions about Expansion," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-17, July.
    6. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    7. Brown, Dennis M. & Reeder, Richard J., 2007. "Farm-Based Recreation: A Statistical Profile," Economic Research Report 56445, United States Department of Agriculture, Economic Research Service.
    8. Jensen, Kimberly & Bruch Leffew, Megan & Menard, Jamey & English, Burton C., 2014. "Analysis of Factors Influencing Agritourism Businesses in Expansion," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 161401, Southern Agricultural Economics Association.
    9. Ragland, Edward & Lakins, Velma, 2011. "Results of Dot Survey: USDA Outdoor Farmers Market, Washington, DC," Research Reports 146792, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    10. Elepu, Gabriel & Mazzocco, Michael A., 2010. "Consumer Segments in Urban and Suburban Farmers Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(2), pages 1-18, May.
    11. repec:cup:jagaec:v:40:y:2008:i:1:p:253-265_5 is not listed on IDEAS
    12. Hughes, David W. & Brown, Cheryl & Miller, Stacy & McConnell, Tom, 2008. "Evaluating the Economic Impact of Farmers' Markets Using an Opportunity Cost Framework," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 40(1), pages 253-265, April.
    13. David Conner & Kathryn Colasanti & R. Brent Ross & Susan B. Smalley, 2010. "Locally Grown Foods and Farmers Markets: Consumer Attitudes and Behaviors," Sustainability, MDPI, vol. 2(3), pages 1-15, March.
    14. Bond, Jennifer Keeling & Thilmany, Dawn & Bond, Craig, 2009. "What Influences Consumer Choice of Fresh Produce Purchase Location?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(1), pages 61-74, April.
    15. Carpio, Carlos E. & Wohlgenant, Michael K. & Boonsaeng, Tullaya, 2008. "The Demand for Agritourism in the United States," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(2), pages 1-16.
    16. Henderson, Peter L. & Linstrom, Harold Richard, 1982. "Farmer-to-Consumer Direct Marketing, Selected States, 1979-80," Statistical Bulletin 154450, United States Department of Agriculture, Economic Research Service.
    17. Ragland, Edward & Tropp, Debra, 2009. "USDA National Farmers Market Manager Survey, 2006," Research Reports 147043, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bi-Kun Tsai, 2019. "Determinants of Consumers’ Retention and Subjective Well-Being: A Sustainable Farmers’ Market Perspective," Sustainability, MDPI, vol. 11(22), pages 1-14, November.
    2. Chao-Jung R. Chen & Tun-Hsiang Edward Yu & Rachel J. C. Fu, 2021. "Strategic Management for Community-Based Markets: From Consumers’ Perspectives and Experiences," Sustainability, MDPI, vol. 13(10), pages 1-18, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chao-Jung R. Chen & Tun-Hsiang Edward Yu & Rachel J. C. Fu, 2021. "Strategic Management for Community-Based Markets: From Consumers’ Perspectives and Experiences," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
    2. Phillip Warsaw & Steven Archambault & Arden He & Stacy Miller, 2021. "The Economic, Social, and Environmental Impacts of Farmers Markets: Recent Evidence from the US," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    3. Gallardo, R. Karina & Olanie, Aaron & Ordóñez, Rita & Ostrom, Ostrom, 2015. "The Use of Electronic Payment Machines at Farmers Markets: Results from a Choice Experiment Study," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-26, February.
    4. Stewart, Hayden & Dong, Diansheng, 2018. "How strong is the demand for food through direct-to-consumer outlets?," Food Policy, Elsevier, vol. 79(C), pages 35-43.
    5. Thilmany, Dawn & Tegegne, Eyosiyas & Hines, Brett, 2012. "Farmers Markets and Direct Marketing in the Western US: Market Trends and Linkages with Food System Issues," Western Economics Forum, Western Agricultural Economics Association, vol. 11(2), pages 1-9.
    6. Kim, Man-Keun & Curtis, Kynda R. & Yeager, Irvin, 2014. "An Assessment of Market Strategies for Small-Scale Produce Growers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(3), pages 1-18, September.
    7. Santeramo, Fabio Gaetano & Barbieri, Carla, 2015. "On the demand for agritourism: a cursory review of methodologies and practice," MPRA Paper 68177, University Library of Munich, Germany.
    8. Brian Lee & Jhih‐Yun Liu & Hung‐Hao Chang, 2020. "The choice of marketing channel and farm profitability: Empirical evidence from small farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 36(3), pages 402-421, June.
    9. Nicole Didero & Marco Costanigro & Becca B. R. Jablonski, 2021. "Promoting farmers market via information nudges and coupons: A randomized control trial," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 531-549, July.
    10. Stobbe, Tracy, 2016. "Making Sense of the Dollars Spent at Farmers’ Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-24, July.
    11. Gumirakiza, Dominique & King, Stephen A. & Kingery, Thomas, "undated". "Clustering Online Shoppers and Explaining their Preferences for Ways to Receive Marketing Information about Local/Regional Fresh Produce," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259947, Agricultural and Applied Economics Association.
    12. Hodges, Alan W. & Stevens, Thomas J. & Wysocki, Allen F., 2014. "Local and Regional Food Systems in Florida: Values and Economic Impacts," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(2), pages 1-14, May.
    13. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    14. Murakami, Tomoaki & Nakajima, Shinsaku & Takahashi, Taro & Nishihara, Yukinaga & Imai, Asako & Kikushima, Ryousuke & Sato, Takeshi, 2014. "Spatially Varying Impacts of Farmers Markets on Agricultural Land Use," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170668, Agricultural and Applied Economics Association.
    15. Hung‐Hao Chang & Ashok K. Mishra & Tzong‐Haw Lee, 2019. "A supply‐side analysis of agritourism: Evidence from farm‐level agriculture census data in Taiwan," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(3), pages 521-548, July.
    16. Petra Šánová & Jitka Svobodová & Adriana Laputková, 2017. "Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(6), pages 2083-2093.
    17. Magali Aubert & Geoffroy Enjolras, 2017. "Which Incentives for Direct Selling?," Post-Print hal-01685408, HAL.
    18. Enthoven, Laura & Van den Broeck, Goedele, 2021. "Local food systems: Reviewing two decades of research," Agricultural Systems, Elsevier, vol. 193(C).
    19. Brune, Sara & Vilá, Olivia & Knollenberg, Whitney, 2023. "Family farms' resilience under the COVID-19 crisis: Challenges and opportunities with agritourism," Land Use Policy, Elsevier, vol. 134(C).
    20. Sullins, Martha & Moxon, Drew & Thilmany, Dawn D., 2010. "Developing Effective Marketing Strategies for Agritourism: Targeting Visitor Segments," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 28(2), pages 1-20.

    More about this item

    Keywords

    Agribusiness; Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:158975. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.