Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon
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- Yeoh, Eugene & Othman, Khalifah & Ahmad, Halim, 2013. "Understanding medical tourists: Word-of-mouth and viral marketing as potent marketing tools," Tourism Management, Elsevier, vol. 34(C), pages 196-201.
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Keywords
Lebanon; medical tourists; motivations; data- driven segmentation; typology;All these keywords.
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