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Efficiency of Japanese Local Broadcasters

Author

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  • Sumiko Asai
Abstract
Terrestrial broadcasters have a vertically integrated structure consisting of two different activities: program production and transmission. In addition, each local broadcaster provides services under different environmental conditions, such as the geography of the service area. Taking the functional structure of broadcasters and heterogeneity across broadcasters into consideration, this article measures the organizational and sectional efficiencies using a network data envelopment analysis (DEA) model that incorporates these environmental factors. The results clearly reveal differences in the performance of broadcasters compared with the results obtained from ordinary DEA.

Suggested Citation

  • Sumiko Asai, 2011. "Efficiency of Japanese Local Broadcasters," Journal of Media Economics, Taylor & Francis Journals, vol. 24(3), pages 158-173, September.
    • Handle: RePEc:taf:jmedec:v:24:y:2011:i:3:p:158-173
    DOI: 10.1080/08997764.2011.601975
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    References listed on IDEAS

    as
    1. Tone, Kaoru & Tsutsui, Miki, 2009. "Network DEA: A slacks-based measure approach," European Journal of Operational Research, Elsevier, vol. 197(1), pages 243-252, August.
    2. David Paton & Leighton Vaughan Williams, 2007. "Broadcasting Productivity Growth in the UK," Occasional Papers 20, Industrial Economics Division.
    3. Liu, Junming & Tone, Kaoru, 2008. "A multistage method to measure efficiency and its application to Japanese banking industry," Socio-Economic Planning Sciences, Elsevier, vol. 42(2), pages 75-91, June.
    4. Prieto, Angel M. & Zofio, Jose L., 2007. "Network DEA efficiency in input-output models: With an application to OECD countries," European Journal of Operational Research, Elsevier, vol. 178(1), pages 292-304, April.
    5. Tone, Kaoru, 2001. "A slacks-based measure of efficiency in data envelopment analysis," European Journal of Operational Research, Elsevier, vol. 130(3), pages 498-509, May.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Javier Cifuentes‐Faura, 2022. "Determinants of the efficiency of Spanish public broadcasting channels: A data envelopment analysis bootstrapping approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3568-3575, December.
    2. Orive Serrano, Víctor & Latorre Martínez, Pilar & Artero Muñoz, Juan Pablo, 2016. "Measuring the technical effciency of public service broadcasters: An application of DEA in Spain || Midiendo la eficiencia técnica de los servicios públicos de televisión: una aplicación de DEA en Esp," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 21(1), pages 5-20, June.

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