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Relating Newcomer Personality to Survival and Activity in Recommender Systems

Published: 13 July 2016 Publication History

Abstract

In this work, we explore the degree to which personality information can be used to model newcomer retention, investment, intensity of engagement, and distribution of activity in a recommender community. Prior work shows that Big-Five Personality traits can explain variation in user behavior in other contexts. Building on this, we carry out and report on an analysis of 1008 MovieLens users with identified personality profiles. We find that Introverts and low Agreeableness users are more likely to survive into the second and subsequent sessions compared to their respective counterparts; Introverts and low Conscientiousness users are a significantly more active population compared to their respective counterparts; High Openness and High Neuroticism users contribute (tag) significantly more compared to their counterparts, but their counterparts consume (browse and bookmark) more; and low Agreeableness users are more likely to rate whereas high Agreeableness users are more likely to tag. These results show how modeling newcomer behavior from user personality can be useful for recommender systems designers as they customize the system to guide people towards tasks that need to be done or tasks the users will find rewarding and also decide which users to invest retention efforts in.

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  • (2021)A survey on personality-aware recommendation systemsArtificial Intelligence Review10.1007/s10462-021-10063-755:3(2409-2454)Online publication date: 19-Sep-2021
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cover image ACM Conferences
UMAP '16: Proceedings of the 2016 Conference on User Modeling Adaptation and Personalization
July 2016
366 pages
ISBN:9781450343688
DOI:10.1145/2930238
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 13 July 2016

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Author Tags

  1. big-five personality traits
  2. new users
  3. newcomer engagement
  4. newcomer retention
  5. personality
  6. recommender systems

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UMAP '16: User Modeling, Adaptation and Personalization Conference
July 13 - 17, 2016
Nova Scotia, Halifax, Canada

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Overall Acceptance Rate 162 of 633 submissions, 26%

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Cited By

View all
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  • (2021)A survey on personality-aware recommendation systemsArtificial Intelligence Review10.1007/s10462-021-10063-755:3(2409-2454)Online publication date: 19-Sep-2021
  • (2018)Content is King, Leadership LagsProceedings of the 2018 CHI Conference on Human Factors in Computing Systems10.1145/3173574.3174080(1-13)Online publication date: 21-Apr-2018
  • (2018)Personality, User Preferences and Behavior in Recommender systemsInformation Systems Frontiers10.1007/s10796-017-9800-020:6(1241-1265)Online publication date: 1-Dec-2018
  • (2016)Exploring the Value of Personality in Predicting Rating BehaviorsProceedings of the 10th ACM Conference on Recommender Systems10.1145/2959100.2959140(139-142)Online publication date: 7-Sep-2016

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