Why “owned and operated” matters for precision and confidence

Every day, we’re building content, audiences and insights on properties that we completely control – “land we own.” Our data-driven editorial content is purpose-designed to generate the most productive audiences and powerful intent signal available through its contextual alignment with our customers’ solutions. By having complete control of all the essential elements, we’re able to ensure data accuracy and quality. And because we can directly observe the audience behavior that generates our data, clients and analysts alike can see that it’s real. 

Our insights are not rented, scraped from the internet or inferred from 3^rd party feeds where there’s a high risk of watered-down activity signals, false positives or worse. Thus our signals give clients and their management the confidence they need to take decisive action. “Owned and operated” matters because it ensures that we’re contextually aligned to what you sell, that you can leverage our vibrant ongoing relationship with the actual buyers you seek and that our intent data will help convert this active demand more productively for your business.