Quality data. Expert analysis. Practical insights.
The most successful companies use a detailed understanding of market opportunities and customer needs to evolve their go-to-market strategies and out-maneuver competition.
To get (and stay) there, they rely on quality data, expert analysis and actionable insights about their markets, their buyers and their business. They leverage these resources to inform:
- Product development
- Buyer personas
- Positioning and messaging
- Targeting and brand-category elevation
- Content creation and delivery
- Multiple enablement needs within sales and partners
Omdia is now part of Informa TechTarget.
Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth – from concept and product development to market readiness strategies and sales effectiveness.
Tech market research and buyer data analysis should provide prescriptive, actionable guidance
Ongoing insights from the GTM experts at Informa TechTarget’s integrated strategy, research, advisory and validation team help tech vendors develop better strategies for winning against competitors, clearly articulating how their solution will solve buyers’ problems, improving tactical execution and delivering better business outcomes.
For 25 years, Informa TechTarget editorial content has been delivering the information enterprise tech buyers need to make smarter purchase decisions. This gives us a uniquely precise view into buyers’ digital research activity and specifics regarding their buy-cycle content consumption. We know which people and teams are involved in a buyer’s journey and the content that engages them.
Twenty-five years of independent analysis for technology vendors
The powerful combination of Informa TechTarget’s research and analyst division, Omdia and Enterprise Strategy Group, creates a unique team of market experts with hands-on experience in technology organizations. This insider perspective gives them a clear understanding of the challenges their clients must address and informs the demand-side research studies they conduct to identify market trends, competitive dynamics and buyer triggers critical to tech businesses. Clients seek their support across their GTMs – from strategy and product development to competitive insights and content creation – because of the quality, actionability and range of services Informa TechTarget provides.
Our industry-leading research & insights inform a range of custom content solutions
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