Market research and buyer insights
With new vendors continuously entering the market, the B2B technology landscape is becoming increasingly crowded and complex. To win, you’ve got to stand out. And to stand out, you need to deeply understand your market, your competitors and your buyers. Informa TechTarget helps you get ahead (and stay there) by delivering an unmatched combination of in-depth research into over 200 markets, purchase intent data and trusted analyst expertise. Leverage these insights to inform GTM and product strategies, positioning and messaging and content development.
Omdia is now part of Informa TechTarget.
Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth – from concept and product development to market readiness strategies and sales effectiveness.
The most successful B2B technology companies use a detailed understanding of market opportunities, competitive dynamics and customer needs to evolve their product and go-to-market strategies and out-maneuver the competition. Leveraging market research data and purchase intent insights, Informa TechTarget’s industry-leading analysts deliver the prescriptive, actionable guidance you need to identify and capitalize on emerging market opportunities, build products and services that solve real buyer challenges, optimize your GTM strategy and improve execution across your Product, Marketing, and Sales teams.
Personas, positioning, and messaging
To break through the noise in a crowded market and set your go-to-market teams up for success, you’ve got to deliver validated buyer personas, differentiated positioning, and compelling messaging. TechTarget provides market research, buyer insights, and analyst guidance to help you effectively stand out from the competition, specifically communicate how your offering solves buyers’ problems, and clearly articulate why your solution is the best fit for their needs.
Content development
To fuel marketing campaigns that build pipeline, you need content that educates buyers and shapes their decisions. But you know how hard it is to create the content you need on your own. And, with the rise of GenAI, trust has become a growing challenge. That’s part of why some 87% of B2B tech buyers agree that independent expert content is crucial in their decision-making process. With Informa TechTarget, our trusted industry experts leverage their deep market knowledge and insights into the research behavior of 50M+ opted-in business technology professionals to create data-driven content focused on the topics buyers care about most. It’s a faster path to delivering authoritative content that engages and converts more of who you want.
Over 25 years as leading independent analyst firms for technology vendors
The powerful combination of Informa TechTarget’s Omdia and Enterprise Strategy Group provides a unique team of market experts with hands-on experience in technology organizations. This insider perspective gives them a clear understanding of the challenges their clients must address and informs the demand-side research studies they conduct to identify market trends, competitive dynamics and buyer triggers critical to tech businesses. Clients seek their support across their GTMs-from strategy and product development to competitive insights and content creation-because of the quality, actionability and range of services they provide.
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