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Random utility models in marketing research: a survey. (2001). Baltas, George ; Doyle, Peter .
In: Journal of Business Research.
RePEc:eee:jbrese:v:51:y:2001:i:2:p:115-125.

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  2. Who likes it more? Using response times to elicit group preferences in surveys. (2022). Garagnani, Michele ; Alós-Ferrer, Carlos ; Alos-Ferrer, Carlos.
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  3. A preference choice model for the new product design problem. (2022). Romero, Alma Montserrat ; Valenzuela, Omar Ahumada ; Solano, Jesus Jaime ; Leyva, Juan Carlos.
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