How to set up a social media for travel marketing strategy
Social media plays an important role in the customer journey and travel companies should recognize it or risk stagnation.
Sprout for Travel and Hospitality
Deliver a five-star experience on social
Sprout empowers travel and hospitality businesses with the social media management tools they need to reach travelers wherever they are and be a concierge whenever they need it.
Our Customers
Bigger journey, same expectations
Bigger journey, same expectations
Today, a traveler’s journey begins and ends on social. Being a companion for every step of that experience—from wanderlust to booking and beyond—presents big challenges for brands:
- Engaging customers and delighting them at every social touchpoint, from planning until long after check out
- Assisting customers through their journey so that they feel safe and supported
- Juggling multiple accounts, across multiple regions and multiple workflows
- Understanding the impact of your work and accurately measuring brand health and reputation
83%
of millennials want travel brands to personalize experiences for them.Source: MDG Advertising
78%
of travelers said informative content can influence their decision-making process.Source: Expedia Group Media Solutions
79%
of consumers expect brands to respond within the first 24 of reaching out on social.Source: Sprout Social
Elevate the travel experience with Sprout
Our all-in-one solution gives travel and hospitality marketers the exact publishing, engagement and analytics tools they need to maintain multiple feeds across social, analyze the impact of your work and reach and delight travelers everywhere.
Deliver first-class care
Be every traveler’s social concierge with a centralized platform that empowers your team to proactively engage, inform and support customers—from booking to getaway.
With Sprout we are able to get all our social messages in a single location, and not only see who we need to respond to, but know what actions have already been taken by other team members.
Simon Kopec Director of Social Media & Content Strategy, Loews Hotels & Co
Learn MoreCaptivate travelers, gain customers
Execute and maintain a strong content strategy across multiple feeds with reliable publishing tools that help you show travelers what their ideal trip is made of.
Optimize engagement
Inspire your audience across multiple profiles and networks with a queue of curated content you can schedule ahead of time.
Simplify workflows
Make it easy for your entire team to stay on brand and respond quickly with Approval Workflows.
Manage assets
Publish with ease across teams using pre-approved photos, videos and messaging pulled from a centralized Asset Library.
Boost content
Get the most out of social content with paid promotion to reach travelers looking for their next trip.
The content strategy for hotel marketing can be pretty dense, and difficult to carry out across multiple locations. Using Sprout has shortened processes, helped optimize our content and increased the productivity of our community managers.
Maria Curts Digital Marketing Manager, Catalonia Hotel & Resorts
Learn MoreData with a view
Proactively monitor your brand health with easy to understand reports showing you a holistic view of your social performance.
Easy metrics
Understand at a glance the value your social accounts and teams are bringing to the business.
Dive deeper
Understand your campaign performance with the tools to analyze organic and paid efforts more deeply.
Spot trends
Always have a pulse on audience sentiment, traveler reviews and who’s influential in your space.
Proactively listen
Surprise prospective travelers by becoming part of relevant conversations happening across social.
Explore the full Sprout platform
Tour our tools
We look forward to showing you how our platform can help you engage customers at every touchpoint and more deeply understand the impact of your work.
Schedule a demo to:
- Have a brief conversation and assess what Sprout can do to help your social strategy
- Get a live product tour with insight into how to get the most benefit from Sprout
- Discuss social KPIs to determine the best path forward for your brand
- See the power of our tools firsthand with no commitment required
Additional resources
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Social media and hospitality: How 3 brands are serving 5-star experiences
Exceptional guest experiences are the hallmark of best-in-class hospitality, and these 5 brands are excelling.
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How to effectively run a multi-location review management strategy
Managing reviews can be a challenge for businesses with just a single location. The effort is multiplied when you have multiple locations or a franchise model.