WO2007080656A1

WO2007080656A1 - Advertisement method using portable telephone

Info

Publication number: WO2007080656A1
Application number: PCT/JP2006/300453
Authority: WO
Inventors: Harutaka Saito
Original assignee: Firstdream Co., Ltd.
Priority date: 2006-01-16
Filing date: 2006-01-16
Publication date: 2007-07-19

Abstract

[PROBLEMS] An advertisement method using e-mails transmitted through portable telephones and increasing the sales of advertised merchandise of a tenant store by a marketing strategy that an affiliated store positively advertises and sales the advertised merchandise of the tenant store to registered members. [MEANS FOR SOLVING PROBLEMS] An advertisement method using communication over portable telephones among the head office, a tenant store which is an advertisement sponsor, an affiliated store affiliated with the tenant store, and registered members. A system has a website (1) on which merchandise which the tenant store registered in the head office advertises and sells can be read through a portable telephone, a website (2) on which the affiliated store sells the commodities selected from the merchandise advertised by the tenant store, and a website (3) on which the registered members can read and buy the commodities selected by the affiliated store to which the registered members belong. When a registered member buys the selected commodity of the affiliated store, the affiliate store earns the sales commission from the tenant store.

Description

Specification

Advertising method using mobile phone

Technical field

[0001] The present invention uses a mobile phone e-mail and a homepage to advertise a product of a tenant store, and purchases a product etc. to be sold at the tenant store in response to the advertisement advertisement It relates to a business model that gives points.

Background art

[0002] Conventionally, banner advertisements have been made to communication devices such as personal computers, PDA terminals and mobile phones via electronic mail on the Internet! For those who have received the e-mail and viewed banner advertisements The e-mail fee is free (see, for example, Patent Document 1).

Patent Document 1: Japanese Patent Laid-Open No. 2001-273204

Disclosure of the invention

Problems to be solved by the invention

[0003] However, in the above invention, the e-mail fee is free and there are no other special rules. Therefore, the person who has received the e-mail that spreads the number of people viewing the banner advertisement. The rate of transfer to was also low.

[0004] Therefore, the inventor of the present application has invented an advertising method using an e-mail of a mobile phone described in Japanese Patent Application No. 2003-034555. The present invention includes a step for allowing advertisements of tenant stores registered at the headquarters to be viewed on a mobile phone, a step for a member store to collect new registered members, and a step for a registered member to collect new registered members. The headquarters will give each member store or registered member a point according to the number of advertisement advertisements viewed by themselves and his / her registered member, and the accumulated step. It is possible to purchase products from tenant stores using the points earned.

[0005] According to the above invention, the number of advertisements viewed can be increased as compared with the conventional advertisement using e-mail, and it can contribute to the increase in the sales of advertisement products in tenant stores. [0006] However, in order to further increase the sales of advertising products from tenant stores, the cooperation of member stores is necessary, and there is a policy that member stores will actively promote and sell advertising products from tenant stores. It was necessary.

[0007] In view of the above points, the present invention is a mobile phone that can increase sales of advertising products in a tenant store by actively promoting and selling advertising products in the tenant store to registered members. The purpose is to provide an advertising method utilizing telephone e-mail. Means for solving the problem

[0008] In the invention of the advertising method using the mobile phone of claim 1, the mobile phone performed between the headquarters, the tenant store that is the advertising sponsor, the member store that has affiliated with the tenant store, and the registered member A telephone-based advertising method that sells products selected from among the websites on which mobile phones can browse products advertised by tenant stores registered at headquarters and products advertised by tenant stores. And a homepage where you can browse and purchase the products selected by the member store to which the registered member belongs, and if you purchase the products selected by the member store to which the registered member belongs, Power Sales Characterized by the entry of a commission.

[0009] According to the invention of claim 2, in the invention of claim 1, each member store sends a registered member who receives an opt-in email attached with product information selected from products to be advertised by a tenant store. A feature is that, when distributed, merchants will be given points for product replacement according to the number of distributions.

[0010] In the invention of claim 3, in the invention of claim 1, each member store has an opt-in email attached with product information selected from the products advertised by the tenant store under the control of another member store. When the information is distributed to registered members of the company, points that can be exchanged according to the number of distributions are given to the other member stores.

[0011] In the invention of claim 4, in the invention of claim 3, each member store subordinates another member store with an opt-in email attached with product information selected from the products advertised by the tenant store. When the registered member purchases the selected product, the tenant store power sales fee is charged to each member store.

The invention's effect [0012] In the invention of the advertising method using the mobile phone according to claim 1, the mobile phone performed between the headquarters, the tenant store that is the advertisement sponsor, the member store that has affiliated with the tenant store, and the registered member A telephone-based advertising method that sells products selected from the homepage that allows tenant stores registered at the headquarters to advertise on mobile phones and products that member stores advertise on tenant stores. And a homepage where you can browse and purchase the products selected by the member store to which the registered member belongs, and if you purchase the products selected by the member store to which the registered member belongs, As a feature, the member store becomes a store that sells products from tenant stores and introduces product information to subordinate members. Taken sales increase can be expected. In addition, for registered stores, if registered members purchase purchased products, sales commission income will be included, so we will try to introduce good products that are likely to be as popular as possible. In addition, tenant stores will endeavor to supply good products to be selected for member stores.

[0013] According to the invention of claim 2, in the invention of claim 1, each member store sends a registered member who receives an opt-in email attached with product information selected from products to be advertised by a tenant store. Since distribution is characterized in that merchants are given points that can be exchanged according to the number of deliveries, each merchant is more proactive in introducing products on their website. Tenant stores can expect increased sales because they strive to sell products.

[0014] According to the invention of claim 3, in the invention of claim 1, each member store has an opt-in email attached with product information selected from products to be advertised by a tenant store under the control of another member store. When the service is distributed to registered members of the franchise, it is characterized by the fact that points that can be exchanged according to the number of distributions are given to the other member stores. Stores are expected to make efforts to increase the number of registered members because their points will increase if emails are sent to registered members.

[0015] In the invention of claim 4, in the invention of claim 3, each member store subordinates another member store with an opt-in mail attached with product information selected from the products to be advertised by the tenant store. If the registered member purchases the selected product, each member store will have a tenant store sales fee. Will actively distribute e-mails to registered members other than its registered members, so that sales of products can be expanded.

BEST MODE FOR CARRYING OUT THE INVENTION

Next, embodiments of the present invention will be described with reference to the drawings. First, the basic embodiment of the present invention is the same as that of the prior art, and is described in detail in Japanese Patent Application No. 2003-034555, but will be briefly described with reference to FIGS. FIG. 1 is a conceptual diagram showing a system configuration of an advertising method using a mobile phone according to the present invention. As shown in this figure, this system is composed of headquarters 1, tenant store 2, member store 3, and registered member 4.

[0017] First, headquarters 1 starts by collecting tenant store 2 that wants to distribute advertisements and member store 3 that receives advertisements. In addition, tenant store 2 is asked to create data that records the content that it wants to advertise with text, photos using digital cameras, etc., and video, etc., and the completed data is sent to the server at headquarters 1.

[0018] On the other hand, by opening a dedicated home page for the member store 3, a headquarters 1 is given a URL dedicated to the member store for operating the home page. In addition, the member store 3 will be given a mail address dedicated to admission when the registered member 4 joins from the headquarters. When a predetermined number of tenant stores 2 and member stores 3 gather, headquarters 1 distributes an introduction e-mail to the mobile phone of member store 3. Next, the member store 3 that received the introduction e-mail forwards it to the e-mail address of the acquaintance. The acquaintance who receives the e-mail performs the registration procedure and becomes a registered member 4.

Next, a basic point system in the advertising method of the present invention will be described with reference to FIG. First, the point is the number of points given to a member store or registered member each time a member store or registered member receives an advertisement for a tenant store attached to an e-mail sent to the headquarters. Once this point is accumulated, it can be exchanged for a product corresponding to the point at the tenant store.

[0020] This point is not limited to the case where the member store or the registered member himself / herself browses the advertisement, but the registered member introduced by the member store or the registered member, the registered member introduced by the registered member, and the registration thereof. Registered members introduced by the member, etc. For example, in the case of registered member A, all the registered members indicated by the diagonal lines in the figure) are also converted into points at a predetermined ratio.

[0021] Therefore, as merchants or registered members introduce new registered members, the points given to them will increase, so they will actively try to attract new registered members. It becomes like this.

[0022] For tenant stores, the number of people who receive their own advertisements will increase, and sales will be made if they come to a human-powered shopping who is interested in browsing the advertisements. It leads to an increase. For headquarters, advertising fees are collected from tenant stores according to the number of people who receive promotional advertisements, so advertising revenues increase, and a portion of this advertising revenue is used as a point to become a member store or register. It can be given to members. When a registered member purchases a product at a tenant store using points, the tenant store can collect cash corresponding to the point.

[0023] Therefore, the above-mentioned point can be said to have a function of local money.

[0024] The advertising method using a mobile phone in the present invention already has the above-described functions described with reference to FIGS. 1 and 2, and in addition to this, the following functions are added. .

[0025] (1) to (3) in FIG. 3 are home page screens of a mobile phone, and the first embodiment of the present invention will be described with reference to FIG. (1) in Fig. 3 shows the homepage of the tenant store. Moreover, (2) shows the homepage of a member store. Furthermore, (3) shows the home page for browsing members! Each of these websites is managed by the headquarters server.

[0026] First, a member store that has a affiliate contract with a tenant store selects a product from among the products that the tenant store sells on the home page (1), and uses the member store's home page (2). If you set up a product corner, you will be able to sell specialty products directly on the merchant's homepage (2).

[0027] On the other hand, on the home page (3) viewed by the members under the member store, the same product as the product selected in the special product corner of the home page (2) of the member store is displayed. And This product can be purchased on the homepage (3) viewed by subordinate members.

[0028] Further, the member store can sell the selected product by directly distributing the opt-in email (the email that the recipient of the email has previously accepted) to the subordinate members. . In other words, subordinate members can enter the member store's homepage (2) from this opt-in mail and purchase products selected by the member store.

[0029] Next, the sales fee and the flow of points for purchasing a product will be described with reference to FIG. As described above, the same product as that selected on the member store's homepage is displayed on the member browsing homepage. Here, the merchant directly receives an opt-in email to sell the selected product to the subordinate members.

Power that can be distributed When a member store distributes an opt-in email to its subordinate members, a point obtained by multiplying the number of distributions by a predetermined number of points is given to the member store.

[0030] On the other hand, when a subordinate member purchases a product posted on the homepage of a member store, a predetermined sales fee for the tenant store power enters the member store in accordance with the affiliate contract.

[0031] Next, a second embodiment of the present invention will be described with reference to FIG. In general, opt-in mail is given to the subordinate members by the member store, and the headquarters points are given according to the number of deliveries. The member who received the opt-in mail introduced his / her own information. By distributing opt-in emails to members, points are awarded from the headquarters according to the number of messages delivered. However, in the second embodiment of the present invention, it is possible for a member store to distribute an opt-in mail to a member subordinate to another member store, rather than a member subordinate to the member store.

[0032] In other words, in FIG. 5, the A member store can distribute the opt-in mail to the members subordinate to the B member store. As a result, if a member under B's store purchases a product by looking at the opt-in email that has also been delivered to A's store, the tenant store's power will be given to the A member store according to the affiliate contract. Will enter.

[0033] On the other hand, the headquarters is awarded points corresponding to the number of opt-in emails distributed from the A member store to the B member store that provided the mail address of the subordinate member to the A member store. [0034] Therefore, if there are multiple merchants, each merchant will correspond to the number of other merchants that can opt-in mails directly to their members. The point will increase. The mail addresses of each member store and registered member are managed by the server of the headquarters and usually cannot be known. Therefore, if a merchant wishes to distribute more opt-in emails than its own members, the headquarters server may choose another or based on the questionnaire results for registered members. The registered members of the member stores are extracted and opt-in mail is distributed.

[0035] On the other hand, for other member stores, if the members under their control can not expect a lot of sales commissions just by looking at the homepage of the member store and purchasing the products of the tenant store, It is possible to distribute opt-in emails not only to members but also to all members participating in this system. Therefore, if the number of members who purchase products from a tenant store by looking at this opt-in email increases, the sales commission of the member store will increase and the sales of the product will increase for the tenant store. Tenant stores will strive to provide products that are selected by each member store.

[0036] Needless to say, various embodiments can be employed without departing from the spirit of the present invention. For example, in the above invention, the mail transmission / reception function of the mobile phone and the homepage function are used, but it goes without saying that the invention can be implemented even if the mobile phone is replaced with a personal computer.

Brief Description of Drawings

FIG. 1 is a conceptual diagram showing a basic system configuration of the present invention.

FIG. 2 is an explanatory diagram of the point system.

FIG. 3 is an explanatory diagram showing a home page screen of a mobile phone.

FIG. 4 is an explanatory diagram showing a home page screen of a mobile phone.

FIG. 5 is an explanatory diagram showing a home page screen of a mobile phone.

Explanation of symbols

[0038] 1 Headquarters 2 Tenant store 3 Member store 4 Registered member

Claims

The scope of the claims

[1] An advertising method using a mobile phone between a headquarters, a tenant store that is an advertising sponsor, a caroline store affiliated with the tenant store, and a registered member, and a tenant registered with the headquarters A website that allows the store to browse products advertised on mobile phones, a home page that sells products selected from the products advertised by tenant stores in the tenant store, and a store selected by the member store to which the registered member belongs. A mobile phone that has a homepage that allows you to browse and purchase products, and that purchases a product selected by a member store to which a registered member belongs. The advertising method used.

[2] Each franchise can exchange products according to the number of deliveries when an opt-in email with attached product information selected from products advertised by tenant stores is distributed to subordinate registered members. The advertising method using a mobile phone according to claim 1, wherein points are awarded to member stores.

[3] Each merchant responds to the number of deliveries when an opt-in email with product information selected from products advertised by a tenant store is delivered to a registered member under another merchant. 2. The advertising method using a mobile phone according to claim 1, wherein a point at which a product can be exchanged is given to the other member store.

[4] Each member store distributes an opt-in email with product information selected from the products advertised by the tenant store to the registered member under another member store, and the registered member selects the selected item. 4. The advertising method using a mobile phone according to claim 3, wherein when the purchased product is purchased, a sales commission is received from each tenant store as a tenant store.