JP2006018460A - Advertisement method using cellular phone - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement method using an electronic mail of a cellular phone allowing an affiliate shop to actively advertise and sell an advertised commodity of a tenant shop to a registered member for increasing sale of the advertised commodity of the tenant shop. <P>SOLUTION: This advertisement method utilizing a cellular phone used between a headquarter, the tenant shop as a sponsor of advertisement, the affiliate shop making an affiliate contract with the tenant shop, and the registered member is provided with a home page 1 on which the commodity advertized by the tenant shop registered in the headquarter can be browsed by a cellular phone, a home page 2 for selling the commodity selected by the affiliate shop from commodities advertized by the tenant shop, and a home page 3 allowing the registered member to see the commodities selected by the affiliate shop, to which he/she belongs, and to buy a commodity. The affiliate shop can get a sales commission from the tenant shop when the registered member purchases the commodities selected by the affiliate shop to which he/she belongs. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention uses a mobile phone e-mail and a homepage to promote advertisements for products in a tenant store, and points for purchasing products sold in the tenant store for those who saw the advertisements. It relates to the business model to be granted.

Conventionally, banner advertisements have been made to communication devices such as personal computers, PDA terminals, mobile phones, etc. via Internet e-mails. Making it free is performed (for example, refer to Patent Document 1).
JP 2001-273204 A

  However, in the above invention, the e-mail fee is free and there are no other benefits, so the number of people viewing banner advertisements does not spread, and the person who received the e-mail forwards the e-mail to an acquaintance The ratio to do was also low.

  Accordingly, the inventor of the present application has invented an advertising method using an e-mail of a mobile phone described in Japanese Patent Application No. 2003-034555. The present invention includes a step of allowing advertisements of tenant stores registered in the headquarters to be viewed on a mobile phone, a step in which a member store collects new registered members, a step in which registered members collect new registered members, Each member store or registered member is given points according to the number of advertisements viewed by themselves and his / her registered members, and has a step of accumulating points, where the member stores or registered members are accumulated. The product of the tenant store can be purchased by.

  According to the above-described invention, the number of advertisements viewed can be increased as compared with a conventional advertisement using an electronic mail, which can contribute to an increase in sales of advertisement products in a tenant store.

  However, in order to further increase the sales of advertising products from tenant stores, the cooperation of member stores is necessary, and measures must be taken that member stores actively promote and sell advertising products from tenant stores. .

  In view of the above points, the present invention is an e-mail for a mobile phone that can increase sales of advertising products in a tenant store by actively promoting and selling advertising products in the tenant store to registered members. The purpose is to provide an advertising method utilizing

  In the invention of the advertising method using the mobile phone of claim 1, the mobile phone used between the headquarters, the tenant store that is the advertising sponsor, the affiliated store affiliated with the tenant store, and the registered member is used. A homepage that allows users to browse products advertised by a tenant store registered at the headquarters on their mobile phone, a homepage that sells products selected from products advertised by tenant stores in the tenant store, and registered members Has a homepage where you can browse and purchase products selected by the member stores to which the member belongs, and if you purchase the products selected by the member stores to which the registered member belongs, the member store will receive a sales fee from the tenant store It has the characteristics.

  In the invention of claim 2, in the invention of claim 1, each member store distributes when an opt-in mail attached with product information selected from products to be advertised by a tenant store is distributed to subordinate registered members. It is characterized in that merchandise exchange points are given to member stores according to the number of cases.

  In the invention of claim 3, in the invention of claim 1, each member store distributes an opt-in mail attached with product information selected from products to be advertised by a tenant store to registered members under another member store. Then, according to the number of distributions, the point that the product can be exchanged is given to the other member store.

  In the invention of claim 4, in the invention of claim 3, each member store distributes an opt-in mail attached with product information selected from products to be advertised by a tenant store to registered members under another member store. In addition, when the registered member purchases the selected product, a sales fee is charged from the tenant store to each member store.

  In the invention of the advertising method using the mobile phone of claim 1, the mobile phone used between the headquarters, the tenant store that is the advertising sponsor, the affiliated store affiliated with the tenant store, and the registered member is used. A homepage that allows users to browse products advertised by a tenant store registered at the headquarters on their mobile phone, a homepage that sells products selected from products advertised by tenant stores in the tenant store, and registered members Has a homepage where you can browse and purchase products selected by the member stores to which the member belongs, and if you purchase the products selected by the member stores to which the registered member belongs, the member store will receive a sales fee from the tenant store As a member store becomes a store that sells products from tenant stores and introduces product information to subordinate members, Sales increase can be expected. For member stores, if registered members purchase purchased products, sales commission revenue will be included, so we will try to introduce good products that are likely to be as popular as possible. Furthermore, tenant stores will endeavor to supply good products to be selected for member stores.

  In the invention of claim 2, in the invention of claim 1, each member store distributes when an opt-in mail attached with product information selected from products to be advertised by a tenant store is distributed to subordinate registered members. Since merchants are given points that can be exchanged according to the number of merchandise, each merchant wants to sell products more actively in addition to introducing products on its homepage. Tenant stores can expect increased sales.

  In the invention of claim 3, in the invention of claim 1, each member store distributes an opt-in mail attached with product information selected from products to be advertised by a tenant store to registered members under another member store. If this is the case, the member store that is different from the member store that distributes the opt-in mail is assigned to the subordinate registered member. If mail is sent, your points will increase, so it is expected that you will try to increase the number of registered members under your control.

  In the invention of claim 4, in the invention of claim 3, each member store distributes an opt-in mail attached with product information selected from products to be advertised by a tenant store to registered members under another member store. In addition, when the registered member purchases the selected product, a sales fee is charged to each member store from the tenant store. Since we are actively trying to deliver e-mails, we can expand our product sales.

  Next, embodiments of the present invention will be described with reference to the drawings. First, the basic embodiment of the present invention is the same as that of the prior art, and is described in detail in Japanese Patent Application No. 2003-034555, but will be briefly described with reference to FIGS. FIG. 1 is a conceptual diagram showing a system configuration of an advertising method using a mobile phone according to the present invention. As shown in this figure, this system is composed of a headquarter 1, a tenant store 2, a member store 3, and a registered member 4.

  First, the headquarters 1 starts by collecting tenant stores 2 that want to distribute advertisements and member stores 3 that receive advertisements. In addition, the tenant store 2 is made to create data that records the contents to be advertised as characters, photographs using a digital camera or the like, a moving image, and the like, and the completed data is transmitted to the server of the head office 1.

  On the other hand, by opening a dedicated home page for the member store 3, a URL dedicated to the member store for operating the home page is given from the headquarters 1. The member store 3 is given a mail address dedicated to admission when the registered member 4 joins from the headquarters. When a predetermined number of tenant stores 2 and member stores 3 gather, the headquarters 1 distributes an introduction e-mail to the mobile phone of the member store 3. Next, the member store 3 that has received the introduction e-mail forwards it to the e-mail address of the acquaintance. Then, an acquaintance who has received the electronic mail becomes a registered member 4 by performing a registration procedure.

  Next, a basic point system in the advertising method of the present invention will be described with reference to FIG. First, the point is the number of points given to a member store or a registered member each time a member store or registered member receives an advertisement of a tenant store attached to an e-mail sent from the headquarters. And when this point is accumulated, it can be exchanged for a product corresponding to the point at the tenant store.

  This point is not limited to the case where the member store or registered member himself / herself browses the advertisement, but the registered member introduced by the member store or registered member, the registered member introduced by the registered member, and further introduced by the registered member. For example, registered advertisements received by subordinate registered members (for example, all registered members indicated by hatching in the case of registered member A) are converted into points at a predetermined ratio. It is.

  Therefore, as merchants or registered members introduce new registered members, the points given to them will increase, so they will actively try to attract new registered members. It is.

  This means that for tenant stores, the number of people who receive their own advertisements will increase, and if people who are interested in viewing the advertisements come to shopping, sales will increase. It is connected. For headquarters, advertising fees are collected from tenant stores according to the number of people who receive promotional advertisements, so advertising revenues increase, and a portion of this advertising revenue is used as a point as a member store or registered member. Can be given to. When a registered member purchases a product at a tenant store with points, the tenant store can collect cash corresponding to the points from the headquarters.

  Therefore, it can be said that the point mentioned above has the function of local money.

The advertising method using a mobile phone in the present invention already has the above-described functions described with reference to FIGS. 1 and 2, and in addition to this, the following functions are added.

  (1) to (3) in FIG. 3 are home page screens of the mobile phone, and the first embodiment of the present invention will be described with reference to this figure. FIG. 3 (1) shows the homepage of the tenant store. In addition, (2) shows the homepage of the member store. Furthermore, (3) shows a home page for member browsing. Each of these homepages is managed by the headquarters server.

  First, a member store that has an affiliate contract with a tenant store selects a product from the products that the tenant store sells on the home page (1), and, for example, a special product corner on the member store home page (2). , It will be possible to sell special products directly on the member store's homepage (2).

  On the other hand, on the homepage (3) viewed by the members under the member store, the same product as the product selected in the special product corner of the member store homepage (2) is displayed. This product can be purchased on the homepage (3) viewed by the subordinate members.

  Further, the member store can sell the selected product by directly distributing the opt-in mail (mail that the partner receiving the mail has accepted in advance) directly to the subordinate members. That is, subordinate members can enter the member store's homepage (2) from this opt-in mail and purchase the item selected by the member store.

  Next, the flow of sales commissions and points for purchasing products will be described with reference to FIG. As described above, the same product as the product selected on the member store's home page is displayed on the member browsing home page. Here, franchisees can distribute opt-in emails for selling selected products directly to subordinate members, but if franchisees deliver opt-in emails to subordinate members, a predetermined number of points will be distributed. Points multiplied by the number will be given to member stores.

  On the other hand, when a subordinate member purchases a product posted on the homepage of the member store, a predetermined sales fee enters the member store from the tenant store according to the affiliate contract.

  Next, a second embodiment of the present invention will be described with reference to FIG. Normally, opt-in mail is given to the subordinate members by the member store, and points are given from the headquarters according to the number of deliveries, and the member who receives the opt-in mail opt-in mail to the member introduced by himself / herself By distributing, points are given from the headquarters according to the number of cases distributed. However, in the second embodiment of the present invention, it is possible for a member store to distribute an opt-in mail to a member subordinate to another member store that is not a member subordinate to the member store.

  In other words, in FIG. 5, the A member store can distribute the opt-in mail to the members subordinate to the B member store. As a result, when a member subordinate to a B member store purchases a product by viewing an opt-in mail distributed from the A member store, the A member store receives a predetermined sales fee from the tenant store according to the affiliate contract. It is.

  On the other hand, points corresponding to the number of opt-in mails distributed from the A member store are given to the B member store that provided the mail addresses of the subordinate members to the A member store from the headquarters.

  Therefore, if there are multiple merchants, each merchant will have their own points corresponding to the number of other merchants that directly deliver opt-in emails to their members. It will increase. The mail addresses of each member store and registered member are managed by the server of the headquarters so that they cannot normally be known. Therefore, if a merchant wishes to distribute more opt-in emails than members under their control, the headquarters server will select a registered member of another merchant based on the results of a questionnaire to voluntary or registered members. It is extracted and opt-in mail is delivered.

  On the other hand, for other member stores, not only the subordinate members but also their subordinate members cannot expect a lot of sales commissions just by looking at the homepage of the member store and purchasing the product of the tenant store. It is also possible to distribute opt-in mail to all members participating in this system. Therefore, if the number of members who purchase products from a tenant store by looking at this opt-in email increases, the sales commission of the member store will increase and the product sales will increase for the tenant store. They will endeavor to provide the store with good products.

  In addition, it cannot be overemphasized that various embodiment can be taken in the range which does not deviate from the meaning of this invention. For example, in the above invention, the mail transmission / reception function and the homepage function of the mobile phone are used, but it goes without saying that the invention can be implemented even if the mobile phone is replaced with a personal computer.

1 is a conceptual diagram showing a basic system configuration of the present invention. It is explanatory drawing about a point system. It is explanatory drawing which shows the homepage screen of a mobile telephone. It is explanatory drawing which shows the homepage screen of a mobile telephone. It is explanatory drawing which shows the homepage screen of a mobile telephone.

Explanation of symbols

1 headquarters 2 tenant store 3 member store 4 registered member

Claims (4)

  An advertising method using a mobile phone between a headquarters, an advertising sponsor tenant store, a member store affiliated with the tenant store, and a registered member. Browse and purchase products that can be viewed on mobile phones, websites that sell merchandise selected from products advertised by tenant stores, and merchandise selected by member stores to which registered members belong An advertising method using a mobile phone, characterized by having a homepage that can be purchased and purchasing a product selected by a member store to which a registered member belongs, and the member store receives a sales fee from a tenant store.   When each franchise distributes an opt-in email with product information selected from products advertised by a tenant store to its registered members, points that can be exchanged according to the number of distributions are given to the franchisees. The advertisement method using a mobile phone according to claim 1, wherein the advertisement method is applied.   Each franchise can exchange products according to the number of deliveries when an opt-in email with product information selected from products advertised by tenant stores is distributed to registered members under another franchise. The advertising method using a mobile phone according to claim 1, wherein points are awarded to the other member store.   Each member store distributes an opt-in email attached with product information selected from the products advertised by the tenant store to a registered member under another member store, and the registered member purchases the selected product. 4. The advertising method using a mobile phone according to claim 3, wherein a sales fee is charged from each tenant store to each member store.

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