WO2006004129A1

WO2006004129A1 - Advertisement system, advertisement control method, and advertisement evaluating method

Info

Publication number: WO2006004129A1
Application number: PCT/JP2005/012426
Authority: WO
Inventors: Yasushi Shiomi; Rie Tadokoro; Keisuke Hirai
Original assignee: Defacto Corp.
Priority date: 2004-07-07
Filing date: 2005-07-05
Publication date: 2006-01-12
Also published as: JP2006048658A

Abstract

[PROBLEMS] An advertisement effect is properly evaluated on the basis of a new criterion different from conventional measures such as the audience rate of the broadcast program and the number of advertisement exposures so as to effectively broadcast an advertisement. [MEANS FOR SOLVING PROBLEMS] An advertisement system (1) in which a user terminal (13) for receiving advertisement data and displaying the advertisement and an ad server (20) are interconnected through a communication line. Advertising presentation using the viewing quality of the user as a measure is performed. The ad server (20) acquires the viewing quality rank of the user operating the user’s terminal (13) and sends advertisement data of an advertisement that an advertiser has requested to the user terminal (13).

Description

Specification

Advertisement system, advertisement control method, and advertisement evaluation method

Technical field

TECHNICAL FIELD [0001] The present invention relates to an advertisement system that provides an advertisement via a communication line, an advertisement control method in the advertisement system, and an advertisement evaluation method.

Background art

In general, for example, in an advertising business using television broadcast as a medium, advertising effectiveness is predicted based on the audience rating of a program, and advertising costs are calculated. The influence of audience rating is extremely large. Recently, a method for predicting audience rating has been proposed (for example, see Patent Document 1).

[0003] Patent Document 1: Japanese Unexamined Patent Application Publication No. 2004-129245

[0004] The receiving device disclosed in Patent Document 1 is a device installed at the viewer's home, and when the viewer performs a reserved recording on a TV broadcast program, the receiving device receives information on the reservation status. Is transmitted to the host computer via the communication line. And in the host computer, based on the information transmitted by a large number of receiving devices, it is still broadcast and predicts the audience rating of the program.

Disclosure of the invention

Problems to be solved by the invention

[0005] By the way, for advertisements other than television broadcasts, the number of advertisement exposures and the number of user responses such as requesting materials are measures of advertisement effectiveness. For example, for an advertisement displayed on a web page on an Internet website, the advertisement is mainly based on the number of times the advertisement is exposed or the user's direct action on the advertisement (such as a banner click). The effect was being evaluated.

However, such a method may be effective for ad formats that meet certain requirements, such as banner ads displayed on web pages, but the content is broadcast over the Internet. However, the effectiveness of new forms of content such as websites linked to TV broadcast programs is questioned. [0006] On the other hand, since the advertising effectiveness is the basis for calculating the advertising cost, it is very important to accurately evaluate the advertising effectiveness in any form of advertising. For this reason, there has been a demand for a method for accurately evaluating the advertising effectiveness of new forms of content.

[0007] Therefore, the present invention performs an advertisement effectively by accurately evaluating the advertisement effect based on a new standard different from the conventional scale such as the audience rating of the program and the number of times the advertisement is exposed. The purpose is to be able to.

Means for solving the problem

In order to achieve the above object, an invention according to claim 1 is directed to an advertisement system that transmits advertisement data to a user terminal operated by a user and causes the user terminal to output an advertisement. An advertisement control information storage unit that stores, for each advertisement, control information indicating conditions for causing the user terminal to output an advertisement, a user audience quality acquisition unit that acquires an audience quality of a user who operates the user terminal, Ad control means for controlling transmission of advertisement data to the user terminal based on the control information stored in the advertisement control information storage means and the audience quality acquired by the user audience quality acquisition means. It is characterized by this.

[0009] The invention according to claim 2 is the advertisement quality according to claim 1, wherein the user audience quality acquisition means is a numeric audience quality of the user who operates the user terminal. The advertisement control means acquires the rank, and the advertisement control means determines the rank based on the control information stored in the advertisement control information storage means and the audience quality rank obtained by the user audience quality acquisition means. Controlling transmission of advertisement data to user terminals

[0010] The invention according to claim 3 is the advertising system according to claim 2, wherein the user audience quality acquisition means is input by an operation of the user terminal to a questionnaire for acquiring audience quality rank. The audience quality rank of the user who operates the user terminal is acquired based on the answer.

[0011] The invention according to claim 4 is the advertising system according to claim 2, wherein the advertising system provides content to the user terminal in response to a request from the user terminal. And further comprising content-by-content audience quality rank record storage means for storing information related to a user's audience quality rank for each content provided to the user terminal, wherein the user audience quality acquisition means comprises the user When content is requested by the terminal, the audience quality rank of the user who operates the user terminal is acquired based on the information stored in the per-content audience quality rank performance storage means corresponding to the requested content. It is characterized by that.

[0012] The invention according to claim 5 is the advertising system according to claim 4, wherein the user audience quality acquisition means is input by an operation of the user terminal to a questionnaire for acquiring audience quality rank. On the basis of the answer, the audience quality rank of the user operating the user terminal is acquired, and the information stored in the audience quality rank performance storage unit for each content is updated based on the acquired audience quality rank. Features.

[0013] The invention described in claim 6 is the advertising system according to claim 2, wherein the advertising system is a program broadcasted by wire or wirelessly or a movie released in theaters in response to a request from the user terminal. Providing contents related to events, plays, performances and other events to the user terminal, in association with the contents provided to the user terminal, broadcast programs, movies, plays, performances and the like related to the contents Theme information storage means for storing information indicating the date, date, time or time related to the provision of the event, the date, date, time, or time when the content is requested by the user terminal, and the broadcast program, movie, Information related to the user's audience quality rank is recorded in association with the date or time or the relationship with the time for the provision of theater, performance or other events. Providing user-of-interest quality rank record storage means, and when the user terminal requests content by the user terminal, the user audience quality acquisition means is based on information stored in the subject information storage means, Obtain the context of the requested date or time or time and the date or time or time related to the provision of the program related to the content, and store the obtained context and the provided time audience quality rank record storage means And obtaining the audience quality rank of the user who operates the user terminal based on the received information.

[0014] The invention according to claim 7 is the advertisement viewing system according to claim 6, wherein the user viewing is performed. The quality acquisition means acquires the audience quality rank of the user operating the user terminal based on the answer input by the operation of the user terminal to the audience quality rank acquisition questionnaire, and acquires the acquired audience quality rank The information stored in the provision time audience quality rank record storage unit is updated based on the above.

[0015] The invention described in claim 8 is the advertising system according to claim 2, wherein the advertising system is a program broadcasted by wire or wirelessly or a movie released in theaters in response to a request from the user terminal. Providing contents related to theatrical performances, performances and other events to the user terminal, in association with information indicating the means or opportunity used by the user to reach the content. An arrival method audience quality rank record storage means for storing information related to the rank, wherein the user audience quality acquisition means is included in the content request information when content is requested by the user terminal; Information indicating the means or trigger used by the user to reach the content is acquired, and the acquired user reaches the content. The audience quality rank of the user who operates the user terminal is acquired based on information indicating the means or opportunity used for the purpose and the information stored in the reaching method audience quality rank record storage means! It is characterized by that.

[0016] The invention according to claim 9 is the advertising system according to claim 8, wherein the user audience quality acquisition means is input by an operation of the user terminal to a questionnaire for audience quality rank acquisition. And obtaining the audience quality rank of the user who operates the user terminal, and updating the information stored in the reaching method audience quality rank performance storage unit based on the obtained audience quality rank. It is characterized by.

[0017] The invention according to claim 10 is the advertising system according to claim 2, wherein the advertising system is released to a program or playground broadcasted by wire or wireless in response to a request from the user terminal. Content related to movies, plays, performances and other events is provided to the user terminal, and the time required to view, listen to or view all of the content and the user views, listens to or views the content. A viewing degree audience quality rank record storage means for storing information related to the audience quality rank of the user in association with the information related to the relationship with the real time, wherein the user audience quality acquisition means When content is requested by the user terminal, the user obtains the actual time when the user has viewed, listened to, or viewed the content, and the time required for viewing, listening, or viewed all the content. Obtaining a relationship with time, and obtaining the audience quality rank of the user operating the user terminal based on the obtained relationship and the information stored in the browsing degree audience quality rank performance storage means! It is characterized by.

[0018] The invention according to claim 11 is the advertising system according to claim 10, wherein the user auditory quality acquisition means is configured to respond to an answer input by operating the user terminal with respect to a questionnaire for acquiring audience quality rank. Based on the acquired audience quality rank, the information stored in the browsing degree audience quality rank record storage means is updated based on the obtained audience quality rank.

[0019] The invention according to claim 12 is the advertising system according to claim 2, wherein the advertising system provides content to the user terminal in response to a request from the user terminal. Theme information storage means for storing information indicating the date, date, time or time related to the provision of the content, the date, date, time or time related to the provision of the content, and the date or date when the user operated the user terminal to reach the content Or an arrival time audience quality rank record storage means for storing information related to the audience quality ranking of the user in association with the difference with the time, wherein the user audience quality acquisition means requests content from the user terminal. The date or time or time related to the provision of the content and the content based on the information stored in the subject information storage means. The difference between the date or the date and time or the time when the user reached the terminal is obtained as the arrival time, and the user terminal is determined based on the obtained arrival time and the information stored in the arrival time audience quality rank storage means. The audience quality ranking of the user who operates is acquired.

[0020] The invention according to claim 13 is the advertising system according to claim 12, wherein the user auditory quality acquisition means is configured to respond to an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. Based on the acquired audience quality rank, the information stored in the arrival time audience quality rank record storage means is updated based on the acquired audience quality rank based on the acquired audience quality rank. And

[0021] The invention of claim 14 is the advertising system of claim 2, wherein the advertising system The content is provided to the user terminal in response to a request from the user terminal, and is associated with information indicating the means or trigger used by the user to reach the content. An arrival method visual quality rank record storage means for storing information related to audience quality rank is further provided, and the user audience quality acquisition means is included in the content request information when content is requested by the user terminal. The information indicating the means or trigger used by the user to reach the content is acquired, and the acquired information indicating the means or trigger used by the user to reach the content and the arrival method audience quality rank Based on the information stored in the result storage means, the audience quality rank of the user operating the user terminal is acquired. It shall be the.

[0022] The invention according to claim 15 is the advertising system according to claim 14, wherein the user auditory quality acquisition means is configured to respond to an answer input by operating the user terminal in response to a questionnaire for acquiring audience quality rank. Based on the audience quality rank of the user operating the user terminal, and based on the obtained audience quality rank, the information stored in the reaching method audience quality rank performance storage means is updated. And

[0023] The invention according to claim 16 is the advertising system according to claim 2, wherein the advertising system provides content to the user terminal in response to a request from the user terminal. Information related to the user's audience quality rank is stored in association with information on the relationship between the time required to view, listen to, or watch all the content and the actual time when the user browsed, listened to, or viewed the content. Viewing degree audience quality rank result storage means, and when the user terminal requests content, the user audience quality acquisition means obtains real time when the user browses, listens to or views the content. The relationship between the time required to browse, listen to or view all of the content and the acquired real time is obtained, and the obtained relationship and the browsing If audience quality rank results based on the stored information in the storage unit Te, and acquires the viewing quality rank of the user operating the user terminal.

[0024] The invention according to claim 17 is the advertising system according to claim 16, wherein the user audience quality acquisition means operates the user terminal with respect to a questionnaire for audience quality rank acquisition. The audience quality rank of the user who operates the user terminal is acquired based on the answer input by, and the information stored in the browsing degree audience quality rank performance storage means is updated based on the acquired audience quality rank. It is characterized by that.

[0025] The invention according to claim 18 is an audience quality point storing means for storing audience quality point values for each audience quality rank of the user V in the advertising system according to any one of claims 2 to 17. The advertisement control information storage means stores a total audience quality point value for each advertisement as the control information, and the advertisement control means views the advertisement control information storage means. When the advertisement data of the advertisement in which the quality point value is stored is transmitted to the user terminal, the viewing quality stored in the audience quality point storage unit based on the audience quality rank acquired by the user audience quality acquisition unit Until the cumulative value of the acquired audience quality point values reaches the total audience quality point value stored in the advertisement control information storage means, It characterized in that to transmit.

[0026] The invention according to claim 19 further includes an audience quality unit price storage means for storing the advertisement unit price for each audience quality rank of the user V in the advertisement system according to any one of claims 2 to 17. The advertisement control information storage means stores a total advertisement amount for each advertisement as the control information, and the advertisement control means is an advertisement in which the total advertisement amount is stored in the advertisement control information storage means. When transmitting the advertisement data to the user terminal, the unit price stored in the audience quality unit price storage unit is acquired based on the audience quality rank acquired by the user audience quality acquisition unit, and the accumulated value of the acquired unit price Until the total advertisement amount stored in the advertisement control information storage means reaches the advertisement data of the advertisement to the user terminal.

[0027] The invention according to claim 20 is the advertisement system according to any one of claims 2 to 19, further comprising: an audience quality level storage means for storing an audience quality level for each audience quality rank of the user. The advertisement control information storage means stores an average audience quality level for each advertisement as the control information, and the advertisement control means stores the average audience quality level in the advertisement control information storage means. When transmitting the advertisement data of the stored advertisement to the user terminal, based on the audience quality rank acquired by the user audience quality acquisition means, The audience quality stored in the audience quality storage means is acquired, and the average audience quality obtained by the advertisement matches the average audience quality stored in the advertisement control information storage means. The advertisement data of the advertisement is transmitted to the user terminal.

[0028] The invention according to claim 21 is an advertisement control method in an advertisement system that transmits advertisement data to a user terminal operated by a user, and causes the user terminal to output an advertisement. Comprises advertisement control information storage means for storing, for each advertisement, control information indicating a condition for causing the user terminal to output an advertisement, obtains an audience quality rank of a user who operates the user terminal, The transmission of advertisement data to the user terminal is controlled based on the control information stored in the advertisement control information storage means.

[0029] The invention according to claim 22 is an advertisement evaluation method in an advertisement system that transmits advertisement data to a user terminal operated by a user and causes the user terminal to output an advertisement. An advertisement output step for transmitting the advertisement data to the user terminal and outputting an advertisement; and a viewing operation for acquiring the audience quality of the user operating the user terminal before or after the advertisement output step. A quality acquisition step, and a recording step of recording the audience quality acquired in the audience quality acquisition step in association with the advertisement after the advertisement output step and the audience quality acquisition step. .

[0030] The invention described in claim 23 is the advertisement evaluation method according to claim 22, wherein the advertisement system numerically inputs the audience quality of the user operating the user terminal in the audience quality acquisition step. The audience quality rank is acquired, and in the recording step, the audience quality rank acquired in the audience quality acquisition step is recorded in association with the advertisement.

The invention's effect

[0031] According to the invention described in claims 1 and 21, in the advertising system that transmits the advertisement data to the user terminal operated by the user and outputs the advertisement in the user terminal, the condition for causing the user terminal to output the advertisement Control information indicating the advertisement control information for each advertisement The user's audience quality rank stored in the means is acquired by the user audience quality acquisition means, and the control information stored in the advertisement control information storage means by the advertisement control means and the user audience quality acquisition means Based on the acquired audience quality rank, transmission of advertisement data to the user terminal is controlled.

Here, audience quality refers to the user's interest in an advertisement or a matter related to the advertisement. For example, when advertising is performed using a TV broadcast program as a medium, the program itself, a web page related to the program, or Indicates the user's interest in the advertisement itself. Audience quality rank is a scale that shows audience quality in multiple stages. A user with high audience quality refers to a user who has a high level of interest.

Therefore, according to the present invention, an advertisement can be output in accordance with the degree of interest of the user operating the user terminal. For example, processing such as outputting an advertisement only to users who are highly interested is performed. And high advertising effectiveness can be obtained efficiently.

[0032] According to the invention of claim 2, the user audience quality acquisition means acquires an audience quality rank obtained by numerically representing the audience quality of the user who operates the user terminal, and the advertisement control means Based on the control information stored in the control information storage means and the audience quality rank obtained by the user audience quality obtaining means, the transmission of advertisement data to the user terminal is controlled. By obtaining and processing the degree of the above as a numerically graded audience quality rank, it is possible to achieve high speed processing and high efficiency processing. In addition, the user's audience quality can be quantified for quantitative analysis, and statistical considerations such as advertising effectiveness can be made. For this reason, it is possible to predict the advertising effect with extremely high accuracy.

[0033] According to the invention described in claim 3, the user audience quality acquisition means is a user who operates the user terminal based on an answer input by operating the user terminal to the audience quality rank acquisition questionnaire. Therefore, the user's accurate audience quality rank can be obtained by directing the intention of the user operating the user terminal.

[0034] According to the invention described in claim 4, the advertising system power is provided to the user terminal in response to a request from the user terminal, and the user's terminal is provided for each content provided to the user terminal. Information related to audience quality ranks for each audience When the content is requested by the user terminal, the user audience quality acquisition means selects the user terminal based on the information stored in the audience quality ranking record storage means for each content corresponding to the requested content. Since the audience quality rank of the operating user is acquired, the user's audience quality rank can be acquired simply by operating the user terminal and requesting the content. Therefore, by omitting the user's operation for obtaining the audience quality rank, it is possible to improve the convenience of the user and further reduce the user's interest in the advertisement.

[0035] According to the invention of claim 5, the user audience quality acquisition means operates the user terminal based on an answer input by operating the user terminal to the audience quality rank acquisition questionnaire. Get the audience quality rank of and based on the acquired audience quality rank! Since the information stored in the audience quality rank record storage means for each content is updated, the content based on the more accurate audience quality rank can be obtained when a more accurate audience quality rank can be obtained by answering the questionnaire. By updating the information in each audience quality rank performance storage means, the quality of information stored in each content quality rank performance storage means can be improved. As a result, the accuracy when the user's audience quality rank is acquired based on the information stored in the content-by-content audience quality rank storage means can be further improved.

[0036] According to the invention described in claim 6, according to a request from the user terminal of the advertising system, a program broadcast by wire or wireless, a movie released to the theater, a play, a performance, or other event related In association with the content provided to the user terminal, the date, time, or time related to the provision of broadcast programs, movies, plays, performances and other events related to the content is specified. The information shown is stored in the subject information storage means, and the date or date / time or time when the content is requested by the user terminal, and the date or time related to the provision of broadcast programs, movies, plays, performances or other events related to the content. Information related to the user's audience quality rank is stored in the provision time audience quality rank record storage means in association with the date and time or the context of the time. Audience acquisition means Force When content is requested by the user terminal, based on the information stored in the subject information storage means, the date or time or date or time at which the content was requested and the broadcast program or movie related to the content , Days related to the provision of theatrical performances and other events or Obtain the context of the date and time, and obtain the audience quality rank of the user who operates the user terminal based on the obtained context and the information stored in the provided time audience quality rank storage means! . Here, the date, date and time or time related to the provision of broadcast programs, movies, plays, performances and other events, for example, in the case of broadcast programs, the program broadcast date and time, the broadcast start date and time of the program, and the record recording the program Release date / time of media or program video data itself, release date / time of program in pay per view method, start date / time of program viewing / on-demand broadcasting, etc. Refers to days, etc. Also, in the case of a movie, the date and time of theatrical release, the date and time of the recording medium on which the movie was recorded or the video data of the movie itself, the date and time of release of the movie in the pay per view method, etc. The date and time, the date and time of the broadcast of the movie preview, the start date and time of viewing, or the distribution date. Furthermore, in the case of theater, performance or other events, the date and time of the performance of the event. Thereby, a user's audience quality rank can be acquired only by operating a user terminal and requesting content. Therefore, by omitting the user's operation for obtaining the audience quality rank, the user's convenience is improved, and further, the user's interest in the advertisement is not lowered. In addition, for users who request content related to broadcast programs, movies, plays, performances, and other events, the timing of requesting the content and the degree of interest related to the broadcast program etc. and the content, that is, the audience quality, are constant. Since there are many cases where there is a relationship, the user's audience quality can be acquired easily and reliably.

According to the invention described in claim 7, the audience quality of the user who operates the user terminal based on the answer input by the operation of the user terminal to the questionnaire for obtaining the audience quality rank is acquired by the user audience quality acquisition means. Since the rank is acquired and the information stored in the provided time audience quality rank performance storage means is updated based on the acquired audience quality rank, the more accurate audience quality rank can be obtained by answering the questionnaire Based on the more accurate audience quality rank, the information stored in the provided time audience quality rank record storage means can be improved by updating the information in the provided time audience quality rank record storage means. As a result, the accuracy when the user's audience quality rank is acquired based on the information stored in the provided time audience quality rank record storage means can be further improved. [0038] According to the invention described in claim 8, according to a request from the user terminal of the advertising system, it relates to a program broadcast by wire or wireless, a movie released to the theater, a play, a performance, or other events. The content is provided to the user terminal, and information related to the user's audience quality rank is stored in the arrival method audience quality rank record storage means in association with information indicating the means or trigger used by the user to reach the content. When the content is requested by the user terminal, the user audience quality acquisition means acquires and acquires information indicating the means or trigger used by the user to reach the content included in the content request information. The user who operates the user terminal based on the information indicating the means or opportunity of reaching and the information stored in the reaching method audience quality rank record storage means Get an audience quality rank. Here, as information indicating the means or trigger used by the user to reach the content, for example, when accessing the bookmarking power of the user site, accessing from the user power RSS (RDF Site Summary) reader, printed material, for example, Parameter identifier included in URL (Uniform Resource Locator) request when accessed from two-dimensional barcode of poster, URL of return source when user accesses search engine power, provided on web page of another website Related link powers that can be accessed Powers that include the related tags (description) of the request source URL when accessed, but are not limited to these. In the invention according to claim 8, the user's audience quality rank can be acquired only by the user operating the user terminal to request the content. In addition, since the means or opportunity used to reach the content and the degree of interest related to the broadcast program and the content, that is, the audience quality, often have a certain relationship, the audience quality of the user can be easily and easily Help to get sure.

[0039] According to the invention described in claim 9, the user audience quality acquisition means operates the user terminal based on an answer input by operating the user terminal to the audience quality rank acquisition questionnaire. The audience quality rank is acquired, and the information stored in the reaching method audience quality rank performance storage means is updated based on the obtained audience quality rank. Therefore, more accurate audience quality rank can be obtained by answering the questionnaire. The quality of the information stored in the arrival method audience quality rank storage means is improved by updating the information in the arrival method audience quality rank storage means based on the more accurate audience quality rank. Can do. This will It is possible to further improve the accuracy when the user's audience quality rank is acquired based on the information stored in the reaching method audience quality rank record storage means.

[0040] According to the invention of claim 10, the advertising system power is related to a program broadcast by wire or wireless, a movie released to the theater, a play, a performance or other events in response to a request from the user terminal. The content is provided to the user terminal, and is associated with information on the relationship between the time required to view, listen to, or view all the content and the actual time when the user has viewed, listened to, or viewed the content. Information related to audience quality rank is stored in browsing degree audience quality rank record storage means, and user audience quality acquisition means force When content is requested by the user terminal, the actual time when the user browses, listens to or views the content is obtained. And determine the relationship between the time required to view, listen to or view all the content and the actual time acquired, Based on the stored information if the viewing quality rank record storage means, Te, and acquires the viewing quality rank of the user operating the user terminal. In many cases, there is a certain relationship between the relationship between the time normally required for browsing content and the time when content is actually browsed, and the degree of interest related to the above-mentioned broadcast programs and content, that is, audience quality. Helps you get the audience quality of your video easily and reliably.

[0041] According to the invention of claim 11, the user operating the user terminal based on the answer input by the operation of the user terminal with respect to the questionnaire for acquiring the audience quality rank. Since the information stored in the viewing quality ranking storage means is updated based on the acquired audience quality rank, more accurate audience quality rank can be obtained by answering the questionnaire. In this case, the quality of the information stored in the viewing degree visual quality rank storage means is improved by updating the information in the browsing degree audience quality rank result storage means based on the more accurate audience quality rank! be able to. As a result, the accuracy when the user's audience quality rank is acquired based on the information stored in the viewing degree audience quality rank record storage means can be further improved.

[0042] According to the invention of claim 12, the advertising system power is provided to the user terminal in response to a request from the user terminal, and the subject information storage means relates to the provision of the content. Memorize information indicating date or date / time or time, arrival time audience quality Information related to the user's audience quality rank is associated with the difference between the date, date, or time related to the provision of the content and the date, date, or time when the user operates the user terminal to reach the content. When the user audience quality acquisition means requests the content from the user terminal, the date or time or time related to the provision of the content based on the information stored in the subject information storage means The difference between the date, date and time or time when the content is reached is obtained as an arrival time, and the user terminal is operated based on the obtained arrival time and the information stored in the arrival time audience quality rank storage means. To obtain the audience quality rank of the user. Since there are many cases in which the content request timing and the content interest level, that is, the audience quality, have a certain relationship, the audience quality of the user can be acquired easily and reliably.

[0043] According to the invention of claim 13, the user audience quality acquisition means operates the user terminal based on an answer input by operating the user terminal to the audience quality rank acquisition questionnaire. Since the information stored in the arrival time audience quality rank performance storage means is updated based on the obtained audience quality rank, more accurate audience quality rank can be obtained by answering the questionnaire. In this case, the quality of the information stored in the arrival time audience quality rank record storage means is improved by updating the information in the arrival time audience quality rank record storage means based on the more accurate audience quality rank. Can do. Thereby, the accuracy when the user's audience quality rank is acquired based on the information stored in the arrival time audience quality rank record storage means can be further improved.

[0044] According to the invention of claim 14, the advertising system power is to provide content to the user terminal in response to a request from the user terminal. Information related to the user's audience quality rank is stored in association with the information indicating the means or opportunity used to reach the content, and the user audience quality acquisition means is requested for the content by the user terminal. Information indicating the means or trigger used for the user to reach the content included in the content request information, and the information indicating the means or trigger for arrival and the arrival method Based on the information stored in the rank record storage means, the audience quality rank of the user who operates the user terminal is acquired. Therefore, advertising system power demands from user terminals The same effect as that of the invention of claim 8 can be obtained when content for audience quality is provided to the user terminal according to the above.

[0045] According to the invention described in claim 15, the user audience quality acquisition means operates the user terminal based on an answer input by operating the user terminal to the audience quality rank acquisition questionnaire. And the information stored in the reaching method audience quality rank record storage means is updated based on the obtained audience quality rank. Therefore, the same effect as that of the invention according to claim 9 can be obtained when providing audience quality target content to the user terminal in response to the request for the advertising system power S and the user terminal power.

[0046] According to the invention of claim 16, the advertising system power is provided to the user terminal in response to a request from the user terminal, and the browsing degree audience quality rank record storage means power browsing all content Alternatively, the information related to the user's audience quality rank is stored in association with the information related to the relationship between the time required for listening or viewing and the user's ability to actually view, listen to or view the content. When the content is requested by the user terminal, the acquisition means acquires the actual time when the user browses, listens to, or views the content, and acquires the time required to browse, listen, or view all the content. The user who operates the user terminal is obtained based on the obtained relationship and the information stored in the browsing degree audience quality rank record storage means! To get the audience quality rank of The. Therefore, the same effect as that of the invention of claim 10 can be obtained when providing audience quality target content to the user terminal in response to a request from the user terminal.

[0047] According to the invention of claim 17, the user audience quality acquisition means operates the user terminal based on an answer input by operating the user terminal to the audience quality rank acquisition questionnaire. And the information stored in the viewing degree audience quality rank result storage means is updated based on the acquired audience quality rank. Therefore, the same effect as that of the invention of claim 11 can be obtained when content for audience quality is provided to the user terminal in response to the request for the advertising system power S and the user terminal power.

[0048] According to the invention described in claim 18, the audience quality point value is stored in the audience quality point storage unit for each audience quality rank of the user, and the advertisement control information storage means stores the advertisement quality point value as control information for each advertisement. When the advertisement control means transmits advertisement data of an advertisement in which the audience quality point value is stored in the advertisement control information storage means to the user terminal. The audience quality point value stored in the audience quality point storage means is acquired based on the audience quality rank acquired by the audience quality acquisition means, and the cumulative value of the acquired audience quality point values is stored in the advertisement control information storage means. In addition, the advertisement data of the advertisement is transmitted to the user terminal until the audience quality point value is reached. Here, the audience quality point is a point assigned to the audience quality rank so that the user's audience quality rank can be easily calculated. According to the present invention, the advertising system outputs the advertisement until the cumulative value power of the audience quality point reaches the pre-stored total audience quality point value, and after the total audience quality point is reached, the advertisement is not output. . The cumulative value of audience quality points corresponds to the number of times advertisement data is transmitted to the user terminal and the advertisement is output and the audience quality rank of the user. That is, according to the present invention, Because it can be determined based on both the audience quality rank and the number of times the advertisement is output, the advertisement can be performed based on the scale that matches the actual advertisement effect. Thereby, it is possible to perform an advertisement efficiently and to expect an accurate advertising effect.

According to the invention described in claim 19, the advertising unit price is stored in the audience quality unit storage unit for each audience quality rank of the user, and the advertisement control information storage unit stores the total advertisement amount for each advertisement as the control information. When the advertisement control means transmits the advertisement data of the advertisement whose total advertisement amount is stored in the advertisement control information storage means to the user terminal, based on the audience quality rank acquired by the user audience quality acquisition means. The unit price stored in the audience quality unit storage means is acquired, and the advertisement data of the advertisement is transmitted to the user terminal until the accumulated value of the acquired unit price reaches the total advertisement amount stored in the advertisement control information storage means. The advertisement is output until the accumulated value of the unit price reaches the pre-stored total advertisement amount, and the advertisement is not output after the total advertisement amount is reached. The accumulated value of the unit price corresponds to the number of times that advertisement data is transmitted to the user terminal and the advertisement is output and the user's audience quality rank. In other words, according to the present invention, the advertisement output period can be determined based on both the audience quality rank of the user and the number of advertisement outputs, so that it matches the actual advertisement effect. Advertisements can be made based on these scales. As a result, advertising can be performed efficiently and an accurate advertising effect can be expected.

[0050] According to the invention of claim 20, the audience quality level is stored in the audience quality level storage means for each audience quality rank of the user, and the advertisement control information storage means stores the average audience quality level for each advertisement as control information. When the advertisement control means transmits the advertisement data of the advertisement whose average audience quality is stored in the advertisement control information storage means to the user terminal. The audience quality level stored in the audience quality level storage means is acquired based on the quality rank, and the average audience quality level obtained for the advertisement is calculated as the average audience quality level stored in the advertisement control information storage means. The advertisement data of the advertisement is transmitted to the user terminal so as to match. Here, the audience quality level is a numerical value of the audience quality rank, which is a stepwise measure, so as to facilitate the user's audience quality rank calculation process. According to the present invention, the advertisement system outputs an advertisement so that the average value of the audience quality matches the average audience quality stored in advance. In other words, the audience quality rank of users who output advertisements is kept at a certain level. For example, if a large number of advertisements are output to users who are not interested, 1. It is possible to prevent accidents and to obtain the advertising effect desired by the advertiser.

[0051] According to the invention described in claim 22, in the advertisement evaluation method in the advertisement system that transmits the advertisement data to the user terminal operated by the user and outputs the advertisement in the user terminal, the advertisement system includes the advertisement output. In the step, the advertisement data is transmitted to the user terminal to output the advertisement, and the audience quality of the user operating the user terminal is acquired in the audience quality acquisition step executed before or after the advertisement output step, and the advertisement output A recording step is executed after the step and the audience quality acquisition step, and the audience quality acquired in the audience quality acquisition step is recorded in association with the advertisement. Here, audience quality refers to the user's interest in matters related to advertisements or advertisements. For example, in the case where advertisements are made using TV broadcast programs as media, the program itself or a web page related to the program is displayed. Or the user's interest in the advertisement itself. Audience quality rank is a scale that shows audience quality in multiple stages. Users with high audience quality are highly interested Refers to the user who is Therefore, according to the present invention, it is possible to accurately evaluate the advertising effect based on the degree of interest of the user operating the user terminal based on the audio quality recorded after the advertisement is output. For advertisers who request advertisements, there are advantages such as being able to accurately determine the cost-effectiveness related to advertisements, and for businesses that receive orders for advertisements to be able to set appropriate advertising fees. Yes, in any position related to advertising, appropriate advertising can be performed efficiently.

[0052] According to the invention described in claim 23, in the advertising system power audience quality acquisition step, the audience quality rank obtained by quantifying the audience quality of the user operating the user terminal is acquired, and the recording step is performed. Since the audience quality rank acquired in the audience quality acquisition step is recorded in association with the advertisement, the audience quality of the user, that is, the degree of interest, is acquired, processed and recorded as a numerical audience quality rank. In addition, the high-speed processing and efficiency of processing can be achieved. In addition, quantitative analysis is possible by calculating the audience quality, and advertising effects can be statistically processed and analyzed. For this reason, the advertising effectiveness can be evaluated with extremely high accuracy.

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a diagram showing a schematic configuration of an advertisement system 1 in an embodiment to which the present invention is applied. As shown in FIG. 1, the advertising system 1 includes a user terminal 13, an advertiser terminal 15, and an ad server 20, which are connected to each other via a network 11.

[0054] The user terminal 13 is a terminal device installed at the home of a user who views various contents. Specifically, the user terminal 13 includes a personal computer, a PDA, a mobile phone, and a communication function (bidirectional communication function). Various devices such as a television receiver and a television broadcast receiver. The user terminal 13 may be equipped with a web browser capable of browsing web pages, and may be configured to receive streaming streaming of moving images by the function of the web browser.

[0055] The advertiser terminal 15 is a terminal device used by an advertiser who requests advertisement distribution by the ad server 20, and is a personal computer or the like, and is equipped with a web browser capable of browsing web pages. The person who operates advertiser terminal 15 places an order for an advertisement. Of course, it is possible to operate the advertiser terminal 15 on behalf of the advertiser by a trader or individual who is not limited to the advertiser himself, and who performs various operations related to advertisement production, advertising agency, and advertisement.

The ad server 20 is a server device for outputting a predetermined advertisement in response to access from the user terminal 13.

In addition to the process of directly delivering web page data including advertisements to the user terminal 13, the ad server 20 first sends the ad server 20 to which the user terminal 13 is first transmitted from another server device (not shown). When a web page including a tag (description) for reading an advertisement is received, and a request from the user terminal 13 to the other server device (not shown) is redirected to the ad server 20 In addition, the ad server 20 can also perform processing for transmitting an advertisement to the user terminal 13.

FIG. 2 is a block diagram showing a functional configuration of the ad server 20. As shown in FIG. 2, the ad server 20 includes an advertisement control information input processing unit 211, a user audience quality rank acquisition processing unit 212, an advertisement control processing unit 213, an advertisement output result storage processing unit 214, and an advertisement output result confirmation processing unit. 215 processing units, contract information storage unit 221, user audience quality rank storage unit 222, audience quality rank performance storage unit 223, page information storage unit 224, audience quality table 225, advertisement control information storage unit 226, and advertisement output The result storage unit 227 includes a plurality of function units, and each function unit is connected to the bus 228.

[0058] The advertisement control information input processing unit 211 executes a process of receiving input of basic information for distributing advertisements by the ad server 20. When the advertiser terminal 15 operated by the advertiser accesses the ad server 20 via the network 11, the advertisement control information input processing unit 211 performs an advertisement control information input screen 301 (FIG. 6) or advertisement control described later. Information input at the advertiser terminal 15 using the information input screen 302 (FIG. 7) and transmitted from the advertiser terminal 15 to the ad server 20 is acquired and stored in the contract information storage unit 221.

[0059] The user audience quality rank acquisition processing unit 212 executes the user audience quality rank acquisition process (FIG. 20) described later, thereby operating the user terminal 13 to access the audience quality rank of the user who has accessed the ad server 20. Is stored in the user audience quality rank storage unit 222. The user audience quality rank acquisition processing unit 212 also stores information stored in the page information storage unit 224. Based on the information, the audience quality rank performance value of the user is obtained, and the audience quality rank performance storage unit

223.

[0060] The advertisement control processing unit 213 stores the user audience quality rank storage unit 222, the audience quality table 225, and the advertisement control information storage unit 226 by executing an advertisement control process (FIG. 21) described later. The advertisement to be output is determined based on the information, and the advertisement is output by the user terminal 13. For example, when the user terminal 13 has a display, an advertisement image is displayed on the display.

[0061] The advertisement output result storage processing unit 214 executes an advertisement output result storage process (FIG. 23) described later, thereby performing the advertisement output result storage unit 227 based on the information stored in the audience quality table 225. The information indicating the advertisement output result is stored in, or the information stored in the advertisement output result storage unit 227 is updated.

[0062] The advertisement output result confirmation processing unit 215 is an advertisement for the advertiser who requested the advertisement delivery by the ad server 20 to access the ad server 20 using the advertiser terminal 15 and confirm the advertisement output result. Execute the output result confirmation process. In the advertisement output result confirmation process, information stored in the advertisement output result storage unit 227 is read for an advertisement requested by the advertiser accessed by the advertiser terminal 15, and the information is displayed in a predetermined layout. Is generated and transmitted to the advertiser terminal 15.

[0063] With regard to the advertising system 1 configured as described above, in the present embodiment, as an example, a website related to a TV broadcast program is prepared, and a user who accesses this website is An example will be described in which content such as a next trailer of a program is viewed on the website and an advertisement is displayed on the user terminal in accordance with content viewing. Note that TV broadcasting refers to terrestrial broadcasting, broadcasting 'communication satellite broadcasting, CATV (cable television) broadcasting, broadcasting via streaming communication technology, etc. (so-called Internet broadcasting, (Broadband broadcasting), and the broadcasting system may be a digital system or an analog system, and the program may be broadcast at a specific date and time, or in response to the demand of the viewer. It may be on-demand broadcasting that broadcasts the requested program.

Here, the audience quality in the advertising system 1 to which the present invention is applied will be described. In advertising system 1, audience quality is used as a measure of advertising effectiveness. Audience quality indicates the degree of interest of individual users for the advertising target, advertising media, or the advertising itself. For example, when an advertisement is performed using a program broadcast on television, the audience quality is the degree of interest of the user with respect to the program itself, a web page related to the program, or the advertisement itself. In other words, the audience quality can be the degree of expectation for the program before the program is provided, the degree of satisfaction with the program after the program is provided, and the degree of influence the program has on the user. Therefore, it can be said that the viewing quality is higher and the advertising effect is higher when the user views the advertisement than when the user with low viewing quality views the advertisement.

[0065] Therefore, in the advertising system 1, when the advertisement requested by the advertiser is used for browsing by the user, G QP (uross) is multiplied by the audience quality and the number of times the advertisement is displayed by the calculation shown in the following equation (1).

Quality Point (total audience quality) is calculated and GQP is used as a measure of advertising effectiveness.

[0066] GQP = Quality Point (QP) X Advertising Impressions · · · · (1)

In the above formula, the audience quality point is a value indicating the audience quality of each user. In the advertising system 1, as an example, the user's audience quality is ranked in five levels (A, B, C, D,

E) Yes.

When the calculation shown in the above equation (1) is performed, a numerical value corresponding to the above five ranks is set as the audience quality point.

[0068] For example, rank A audience quality point is 1.5 QP, rank B audience quality point is 1.25 QP, rank C audience quality point is 1.0 QP, rank D audience quality point is 0 75QP and rank E audience quality point 0.5QP. In this example, the advertising effectiveness of displaying advertisements to rank A users is likely to be evaluated to be three times that of displaying advertisements to rank E users.

[0069] Then, when an advertiser requests display of an advertisement, the GQP is specified as much as necessary to obtain a desired advertisement effect. In the advertisement system 1, the advertisement is displayed to the user who operates the user terminal 13 until the GQP specified by the advertiser is reached. In addition, the advertising fee paid by the advertiser is basically determined according to the GQP specified by the advertiser. [0070] As shown in Fig. 3 as an example of GQP-display count-related figure 351, in order to advertise for 3GQP, if the user of rank A (QP = 1.5) is the target, it is displayed twice. If the user with rank C (QP = 1.0) is the target, it will be displayed three times. If the user with rank E (QP = 0.5) is the target, it will be displayed six times.

[0071] Here, the number of advertisement display times when the value of GQP is specified will be described with reference to FIG. 4 and FIG.

Fig. 4 shows the GQP—display count relationship table 352 in the case where an advertisement is displayed only for users of a specific rank, as a chart showing the correlation between the GQP value and the advertisement display count.

Figure 5 shows the correlation between the value of GQP and the number of advertisement impressions. GQP—number of impressions related table when the rank of the user who displays the advertisement in Fig. (A) is not limited to a specific rank. Fig. (B) shows the GQP-impression count-related table 354 when the average audience quality is specified as shown in Fig. (B), but the user rank is not limited to a specific rank. Show.

[0072] The GQP—display count related table 352 shown in FIG. 4 and the GQP—display count related table 353, 354 shown in FIG. Among them, the advertisement display results are the number of display results for each audience quality rank, the total of display results (times), the total of display results (GQP), the total of display result amount (yen), the average of the display results (%).

[0073] The advertisement display setting category indicates a criterion for determining the number of times an advertisement is displayed when an advertisement is displayed. For example, the GQP—display count related table 352 in FIG. 4 and the GQP—display count related table 353 in FIG. 5 (a) are set based on GQP, and the GQP—display count related in FIG. 5 (b). Table 354 is set based on the number of advertisements displayed.

The advertisement display setting value indicates a specific numerical value of the reference set in the advertisement display setting category. For example, in the GQP-display count relation table 352 in Fig. 4, the standard GQP value is set to 15,000.

[0074] The advertisement display result indicates a result of displaying an advertisement to the user.

Of these, the number of display results for each audience quality rank indicates the number of times an advertisement is displayed to the user (the number of display results) for each rank of the user. The total number of times of display results (times) indicates the total number of times the advertisement is displayed to the user.

The total display result (GQP) indicates the total GQP for displaying advertisements to the user, and is obtained by multiplying the number of display results for each rank by the audience quality point (QP) for each rank. .

The total of the display result amount (yen) indicates an advertising fee paid by the advertiser.

[0075] The display result average audience quality (%) is an average value of the audience quality obtained based on the number of display results for each audience quality rank. Specifically, it is obtained by multiplying the number of display results for each audience quality rank by the audience quality corresponding to each audience quality rank and dividing by the total number of display results.

[0076] As described above, in this example, the rank A audience quality point is 1.5 QP, the rank B audience quality point is 1.25 QP, the rank C audience quality point is 1. OQP, and rank D The audience quality point of 0.75 is assumed to be 0.575 QP, and the audience quality point of rank E is assumed to be 0.5 QP. Here, if the audience quality points of Rank C are 100% and the audience quality points of each rank are expressed as percentages, Rank A is 150%, Rank B is 125%, Rank D is 75%, and Rank E is 50%. Become. As an example, this percentage value is called audience quality.

By using the audience quality level, there is an advantage that the level of audience quality rank of the target user who displayed the advertisement is easily divided. Therefore, based on the display result average audience quality (%), it is possible to easily grasp whether the target user who displayed the advertisement is biased toward the higher rank side or not.

[0077] As shown in the GQP—display count relation table 352 of FIG. 4, if the advertisement of 15, OOOGQP is displayed only to users of rank A, the display count is 10,000. If it is displayed only for rank B users, the display count is 12,000. If it is displayed only for rank C users, the display count is 15,000. If advertisements are displayed only to rank D users, the number of impressions is 20,000. If advertisements are displayed only to rank E users, the number of impressions is 30,000.

In addition, since the advertisement fee is set in units of GQP, the advertisement fee (display result amount) related to the rank of the user who displays the advertisement is the same amount.

[0078] The GQP—impression-related table 353 shown in Fig. 5 (a) contains advertisements for 10, OOOGQP. An example of displaying for users of a number of ranks will be given. Of the two cases in GQP—Impressions Table 353, one case is 500 times for Rank A users, 2,500 times for Rank B users, 4,000 times for Rank C users, and Rank D Advertisements are displayed 2,500 times for users and 500 times for users of rank E, resulting in an advertisement for 10,000 GQP.

In the other case, ads are shown 1,000 times for users in rank A, 3,000 times for users in rank B, 4,000 times for users in rank C, and 1,000 times for users in rank D. Therefore, no advertisement is displayed to users of rank E (0 times), and the advertisement is for 10,000 GQP.

[0079] In these two cases, the GQP is 10,000, but the average viewing quality of the display results is 60% for the former and 69% for the latter. For this reason, the former case is higher in rank and it can be seen that more advertisements are displayed to the user.

[0080] In the advertising system 1, the advertiser can specify the advertisement display result by the number of times. In this case, if the audience quality rank of the user is not limited, the advertising effect will vary, but by specifying the value of the average audience quality of the display result, the audience quality rank of the target user who displays the advertisement can be set. It is possible to limit to some extent, and it is easy to obtain the advertising effect expected by the advertiser.

Figure 5 (b) GQP—Number of impressions related table 354 shows two cases when the advertisement display setting category is set to the number of times and the number of times is specified as 10,000. In one case, advertisements are evenly displayed 2,000 times for users of ranks A to E. In the other case, rank A users 500 times, rank B users 2,500 times, rank C users 4,000 times, rank D users 2,500 times, rank E users The ad is displayed 500 times.

[0081] In the former case in the GQP—display count relation table 354, the average viewing quality of the display result is calculated to be 60%. On the other hand, even in the latter case, the average viewing quality of the display results is required to be 60%.

[0082] As shown in Figs. 4 and 5, in the advertising system 1, in order for the advertiser to obtain the desired advertising effect, conditions such as the number of times the advertisement is displayed can be specified by various methods. Advertising that meets your needs. Advertisers who operate the advertising system 1 can observe the conditions specified by the advertiser and ensure the advertising effect desired by the advertiser. However, the display method such as the number of display times for each audience quality rank of the user can be arbitrarily determined. This makes it possible to meet the needs of advertisers while effectively and efficiently using advertising media.

FIG. 6 shows the advertisement control information displayed on the display screen (not shown) of the advertiser terminal 15 when the process by the advertisement control information input processing unit 211 (FIG. 2) is performed in the advertisement system 1. 5 is a diagram illustrating a configuration example of an input screen 301. FIG.

[0084] The advertisement control information input screen 301 is a screen for the advertiser to input various information necessary for requesting an advertisement by operating the advertiser terminal 15.

The advertisement control information input screen 301 includes an input area for inputting information such as a user ID and an advertisement address, and an advertisement display setting area for designating the number of advertisements to be displayed.

Here, the user ID is a unique ID assigned to an advertiser who operates the advertiser terminal 15 to request an advertisement, and the advertiser ID can be specified by the user ID. The advertisement address is a URL (Uniform Resource Locator;) indicating the storage location of data such as images used for advertisement.

[0085] In the advertisement display setting area of the advertisement control information input screen 301, the advertisement display setting category (GQP, number of times, amount of money, period, program) described with reference to FIGS. 4 and 5 should be selected and input. In addition, setting values (GQP value, number of times of advertisement display, advertisement display budget, advertisement display period, program page ID, program name) can be entered for the selected advertisement display setting category.

[0086] If the advertiser operating the advertiser terminal 15 wants to specify the audience quality rank of the user who is to display the advertisement, the advertisement placed at the bottom of the advertisement control information input screen 301 is displayed. A display condition input area may be used. The advertisement display condition input area of the advertisement control information input screen 301 is provided with a check box for designating the audience quality rank of the target user who displays the advertisement. Only the advertisement can be displayed. As shown in Fig. 6, the input in the advertisement display condition input area is only an option. Therefore, even if the input in the advertisement display condition input area is not performed by the operation of the advertiser terminal 15, the advertisement table It is possible to request an advertisement based only on the input content in the display setting area.

[0087] Further, the advertiser terminal 15 can use an advertisement control information input screen 302 shown in FIG. In the advertisement control information input screen 302, as in the advertisement control information input screen 301, an input area for inputting a user ID, a URL indicating a storage location of advertisement data, an advertisement display setting area, an advertisement, and the like. A display condition input area is arranged.

[0088] In the advertisement display setting area of the advertisement control information input screen 302, an advertisement display setting area (GQP, number of times, amount) can be selected. The advertisement display condition area of the advertisement control information input screen 302 is provided with a check box for designating the audience quality rank of the target user. Furthermore, the advertisement display setting area of the advertisement control information input screen 302 is provided with an input button for inputting the average audience quality level described with reference to FIGS. 4 and 5, and an advertisement control process (to be described later) In Fig. 21 and Fig. 22), advertisements are displayed according to the input average audience quality.

As with the advertisement control information input screen 301 in FIG. 6, the input in the advertisement display condition input area is only an option.

[0089] Information input on the advertisement control information input screen 301 (Fig. 6) or the advertisement control information input screen 302 (Fig. 7) is transmitted from the advertiser terminal 15 to the ad server 20 (Fig. 1). It is stored in the contract information storage unit 221 (FIG. 2) of the server 20.

FIG. 8 is a diagram showing an example of the record format of the contract information storage unit 221 (FIG. 2).

As shown in FIG. 8, in the contract information storage unit 221, an advertisement display setting category, an advertisement display setting value, an advertisement display condition category, an advertisement display condition value, The advertisement address, contract date and time, etc. are stored. The contract number is a number assigned to one advertisement request. For example, when one advertiser requests three advertisements, an individual contract number is assigned for each request. Therefore, the contract information storage unit 221 creates one record for each advertisement request and stores the information.

The advertising system 1 displays an advertisement to the user who operates the user terminal 13 based on the record stored in the contract information storage unit 221.

[0091] For example, in the example of contract No. 0001 shown in FIG. 8, the advertisement display setting category is set to GQP, the advertisement display setting value is set to “10,000GQP”, and the advertisement display condition value is A to E. All of All audience quality ranks are set. Therefore, the advertisement of the contract No. 0001 is displayed to all users regardless of the audience quality rank until the total value of the user's audience quality points reaches “10,000 GQP”.

Further, in the example of contract No. 0012 shown in FIG. 8, the advertisement display setting category is set to the thread number, page ID, and period. The advertisement display setting value is set to “PRG0001” as the program page ID, and from April 1, 2004 to April 7, 2004. Therefore, the advertisement of the contract No. 0012 is displayed to the user who accesses the web page of the program page ID “PRG0001” within the set period.

FIG. 9 is a diagram showing an example of the record format of the user audience quality rank storage unit 222 (FIG. 2).

The user audience quality rank storage unit 222 shown in FIG. 9 stores the audience quality rank of the user acquired by the user audience quality rank acquisition process (FIG. 20) described later.

The user audience quality rank storage unit 222 stores a unique user identifier, a program page ID, an audience quality collection date and time, and a user audience quality rank in association with each other.

The unique user identifier is unique identification information assigned to a user who operates the user terminal 13 and accesses the ad server 20. Each user has a user terminal

When the ad server 20 is accessed by 3 or another device (not shown), the same unique user identifier is used, so that the user can be specified by the unique user ID.

The program page ID is unique identification information given to each web page (program page) related to the program transmitted to the user terminal 13, and the web page can be specified by the program page ID.

Audience quality collection date and time indicates the date and time when the user's audience quality rank was acquired by the user audience quality rank acquisition process (Fig. 20).

The user audience quality rank is the user audience quality rank acquired by the user audience quality rank acquisition process (FIG. 20).

[0095] As described above, in the user audience quality rank storage unit 222, the audience quality rank when a certain user requests to browse the program page at a certain date and time identifies the information and program page for identifying the user. The information is stored in association with the date and time. [0096] Next, the record format in the audience quality rank record storage unit 223 will be described. The audience quality rank result storage unit 223 is used to determine the audience quality rank of the user based on the classification of the content that the user has selected and requested, or the date and time when the user requested the content and the broadcast time. Information is stored and referred to in the user audience quality rank acquisition process (FIG. 20).

FIG. 10 is a diagram showing an example of the record format of the audience quality rank record storage unit 223 (FIG. 2). The example shown in FIG. 10 particularly shows the case of storing information for determining the audience quality rank based on the content classification.

In the example shown in FIG. 10, the classification of content selected by the operation of the user terminal 13 and the actual value of the audience quality rank for each classification are stored in association with each other. The performance value of the audience quality rank is a value obtained by tabulating the number of users (number of accesses) who have selected and requested the content of the classification for each audience quality rank.

For example, in Figure 10, the performance corresponding to the classification of “notice” is: 20,343 audience quality rank A, 7,838 audience quality rank B, 3,236 audience quality rank C, audience quality rank D is 263 times and audience quality rank E is 201 times. In other words, there were 31,881 accesses that selected content belonging to the “notice” category, of which 20,343 were accesses by users with audience quality rank A. Therefore, if there is a user who has selected content belonging to the “notice” category in the future, the audience quality rank of that user is expected to be A with a high probability. From this, it is possible to predict the audience quality rank of the user with a high hit ratio based on the classification of the selected content.

FIG. 11 is a diagram showing another example of the record quality rank record storage unit 223 (FIG. 2) record format. Similarly to the example shown in FIG. 10, the example shown in FIG. 11 is an example in the case of storing information for determining the audience quality rank based on the content classification.

In the example shown in Fig. 11, there are two types of content (BBS, Weblog) that users can post their impressions, opinions, or self-assertions, and gains for users who browse program pages. Content containing information is categorized. The content posted by the user is an electronic bulletin board (BBS (Bulletin Board System)), a blog (Weblog), etc., and the user himself / herself specifies or does not specify his / her opinion about the program Content on a program page that can be transmitted to any third party. Content that includes gain information refers to programs that accept applications for sweepstakes, reservations, or purchases of products related to the program (for example, music used in the program, CD of inserted songs, event participation tickets, etc.) Use the content on the page. The higher the degree of influence the program has on the user, the higher the probability that the user will select and request these contents. Therefore, based on the classification of the selected contents, the user's audience quality Useful for predicting rank at a high hit rate.

Also in this example, similar to the example shown in FIG. 10, the classification of these contents selected by the operation of the user terminal 13 and the actual value of the audience quality rank for each classification are stored in association with each other.

Note that the content classifications shown in Fig. 10 and Fig. 11 are merely examples, depending on the content of the program that is not limited, the composition of the program page, the content range for which the audience quality rank performance value is desired, etc. Can be changed as appropriate.

[0100] FIG. 12 is a diagram showing still another example of the record format of the audience quality rank record storage unit 223 (FIG. 2). The example shown in FIG. 12 particularly shows the case of storing information for determining the audience quality rank based on before and after the broadcast time.

[0101] In the example shown in FIG. 12, the broadcast pre- and post- broadcast time segments and the audience quality rank performance values for each category are stored in association with each other. The audience quality rank performance value is the total of the number of users who selected and requested content (number of accesses) in each category for each audience quality rank.

For example, in Figure 12, the performance corresponding to the category of “2 days ago” shows that audience quality rank A is 525 times, audience quality rank B is 1,023 times, audience quality rank C is 10,981 times, audience quality rank D is 25 times and Audience rank E is 32 times. On the other hand, the performance corresponding to the category of “Broadcast Date” shows that audience quality rank A is 16,776 times, audience quality rank B is 3,082 times, audience quality rank C is 2,992 times, and audience quality rank D is 73. The audience quality rank E is 14 times.

Therefore, regarding the relationship between the broadcast time of the program and the access timing, many of the users who were accessed two days before the broadcast were users of audience quality rank C, whereas many of the users who were accessed on the day of the broadcast were viewed. It turns out that it is a user of quality rank A. From this Therefore, it is possible to predict the audience quality rank of the user at a high hit rate based on the broadcast time of the program and the timing when the user accesses.

[0102] In the example shown in Fig. 12, the broadcast date and time of the program are compared with the access date and time of the user, and the audience quality rank is classified into "2 days ago", "1 day ago", "Broadcast date", etc. However, this is only an example. For example, instead of the program broadcast date and time, the release date and time of the recording medium on which the program was recorded or the video data of the program itself, the program release date and time in pay-per-view methods, the program viewing and start date and time in on-demand broadcasting, etc. It may be possible to compare the broadcast date / time, viewing start date / time, distribution date, etc. of the video with the user's access date / time, or in units of one to several hours or in minutes instead of in units of one day. It is good also as a structure which performs and matches with an audience quality rank.

[0103] Further, the audience quality rank record value stored in the audience quality rank record storage unit 223 shown in FIGS. 10, 11, and 12 is stored in the ad server 20 by the user audience quality rank acquisition process (FIG. 20). ) Is executed, and each time an audience quality rank is acquired based on a questionnaire with respect to the user, it is updated based on the result of the questionnaire.

FIG. 13 is a diagram showing an example of the record format of the page information storage unit 224 (FIG. 2).

The page information storage unit 224 stores information related to the program page transmitted to the user terminal 13. In the example shown in FIG. 13, the program page ID, the program name, the page valid period indicating the valid period of the program page, the program broadcast date, the content ID, the content name, and the content classification of each content that can be selected on the program page. Are stored in association with each other.

FIG. 14 shows an example of the structure of the audience quality table 225 (FIG. 2), FIG. 14 (a) shows an example of the record format of the audience quality point table 225a included in the audience quality table 225, and (b) Shows an example of the record format of the audience quality unit price table 225b included in the audience quality table 225, and (c) shows an example of the record format of the audience quality degree table 225c included in the audience quality table 225.

[0106] Audience quality point table 225a shown in Fig. 14 (a) is a table in which audience quality ranks and values of audience quality points (QP) are associated with each other. Audience quality point table 225a Based on hearing quality rank! This is referred to when processing audience quality points (QP) or GQP.

The audience quality unit price table 225b shown in Fig. 14 (b) is a table in which the audience quality rank is associated with the unit price (yen), and is referred to when the advertising fee is calculated based on the audience quality rank. The

The audience quality level table 225c shown in FIG. 14 (c) is a table in which the audience quality rank and the audience quality level (%) are associated with each other.

Note that the specific setting values in the audience quality point table 225a, audience quality unit price table 225b, and audience quality level table 225c shown in FIGS. 14 (a) to (c) are merely examples, and the advertising system 1 It can be changed as appropriate according to the purpose, purpose, operational form, and business reasons.

FIG. 15 is a diagram showing an example of the record format of the advertisement control information storage unit 226 (FIG. 2).

As shown in FIG. 14, the advertisement control information storage unit 226 associates the contract number, advertisement address, advertisement display setting classification, advertisement displayable audience quality rank, advertisement display value, and display remaining for each advertisement request. And remember. Among these, the contract number, the advertisement address, and the advertisement display setting classification are information obtained based on the information stored in the contract information storage unit 221 (FIG. 8). The advertisement displayable audience quality rank is set based on the advertisement display condition value stored in the contract information storage unit 221, and the advertisement display value is set based on the advertisement display setting value stored in the contract information storage unit 221. The Furthermore, the remaining display is a value obtained by subtracting the number of times already displayed, GQP or the amount from the number of times displayed, GQP or amount calculated based on the advertisement display setting category and the advertisement display value.

In the example of contract Nos. 0009 to 0011 in FIG. 15, since the average audience quality is set as the advertisement display setting category in the contract information storage unit 221 (FIG. 8), the advertisement display frequency is set for each audience quality rank. Set and recorded. As shown in this example, when the average audience quality level is set as the advertisement display setting category, every time an advertisement is displayed, an arithmetic process that considers the audience quality rank is performed so that the average audience quality level is set. Etc. need to be done. Therefore, in the advertising system 1, the average audience quality level is set as the advertisement display setting category. The number of display times of each audience quality rank is calculated based on the set average audience quality level, and the calculated number of times is set in the advertisement control information storage unit 226 as an advertisement display value of each audience quality rank. Thereafter, the advertisement display can be controlled by a simple subtraction process. This process will be described later with reference to FIG.

FIG. 16 is a diagram showing an example of the record format of the advertisement output result storage unit 227 (FIG. 2).

As shown in FIG. 16, the advertisement output result storage unit 227 displays, for each advertisement request, the number of display results for each contract number, display result audience quality rank, display result GQP, display result amount, display result average audience quality. Each degree information is stored.

Therefore, referring to the advertisement output result storage unit 227, the requested number of advertisements for each audience quality rank, the total of the GQP related to the display of the advertisement, and the total of the amount that is the basis of the advertisement fee for the requested advertisement. Information such as average audience quality is obtained.

FIG. 17 is a flowchart showing an advertisement display frequency distribution process executed in the ad server 20.

The advertisement display frequency allocation process shown in FIG. 17 is input on the advertisement control information input screen 30 2 (FIG. 7) in order to display advertisements according to the average audience quality specified by the advertiser operating the advertiser terminal 15. This is a process of determining the number of advertisements displayed for each audience quality rank so as to meet the average audience quality level. When the average audience quality is designated as the advertisement display condition category, the ad server 20 displays the advertisement until the designated GQP is reached while satisfying the designated average audience quality. Here, since the audience quality point varies depending on the audience quality rank of the user, in order to display the advertisement so as to satisfy both the specified GQP and the average audience quality level, the advertisement is displayed in advance for each audience quality rank. The method of obtaining the number of times of display is the most efficient. The same applies when the amount is specified as the advertisement display setting category.

[0111] Therefore, the ad server 20 executes the advertisement display frequency distribution process shown in FIG. 17, determines the display frequency for each audience quality rank based on the specified condition, and follows the determined frequency. To display advertisements.

When the advertisement display frequency distribution process shown in FIG. 17 is executed, the contract information storage unit 221 (FIG. The advertisement display setting value, the advertisement display setting value, and the advertisement display condition value related to the average audience quality stored in 8) are input.

First, in step S 101, the advertisement display setting category is determined.

If the advertisement display setting classification is the number of times, the ad server 20 moves to step S102, sets the parameter c indicating the total degree, and multiplies the advertisement display setting value by the advertisement display condition value in the parameter c. Value.

Subsequently, the ad server 20 proceeds to step S103, sets a parameter d indicating the total number of times, and proceeds to step S110 described later with the value of the advertisement display setting value as the value of the parameter d.

[0114] If the advertisement display setting category is GQP in step S101, ad server 20 moves to step S104 and sets the reference quality in the audience quality table 225c (Fig. 14 (c)) to the audience quality. The quotient divided by the reference QP value in the point table 225a (Fig. 14 (a)) is set as the degree per 1QP. The standard degree is a degree corresponding to an intermediate audience quality rank (in this case, rank C), and the standard QP value is a value of an audience quality point (QP) corresponding to an intermediate audience quality rank. Note that the reference degree and the reference QP value do not necessarily correspond to the intermediate audience quality rank, and for example, the degree corresponding to the audience quality rank to which the most users belong and the audience quality point are respectively set to the reference degree degrees. And the reference QP value.

Subsequently, the ad server 20 proceeds to step S105, sets the parameter c indicating the total degree, and sets the value of the parameter c to a value obtained by multiplying the advertisement display setting value by the degree per 1 QP.

Further, the ad server 20 proceeds to step S106, sets the parameter d indicating the total number of times, and sets the quotient obtained by dividing the total degree value set in step S105 by the advertisement display condition value as the value of the parameter d. Then, the process proceeds to step S110 described later.

[0115] Also, in step S101, if the advertisement display setting category is a monetary value, ad server 20 moves to step S107 and sets the reference quality in the audience quality level table 225c (Fig. 14 (c)) to the audience quality. The quotient divided by the base unit price in the unit price table 225b (Fig. 14 (b)) is set as the degree per yen. The reference unit price is the unit price corresponding to the median audience quality rank (rank C in this case).

Subsequently, the ad server 20 proceeds to step S108 and sets a parameter c indicating the total degree. The value of parameter c is the value obtained by multiplying the advertisement display setting value by the degree per yen.

Further, the ad server 20 proceeds to step S109, sets the parameter d indicating the total number of times, and sets the quotient obtained by dividing the total degree value set in step S108 by the advertisement display condition value as the value of the parameter d. Then, the process proceeds to step S110 described later.

[0116] In step S110, the ad server 20 determines whether or not it is in the power audience quality table 225c that matches the average audience quality set as the advertisement display condition value.

If the matching degree is in the audience quality level table 225c, the ad server 20 moves to step SI11, divides the value of the parameter c indicating the total degree by the degree of matching, and divides the quotient into the audience quality level. In the table 225c, the advertisement display value of the matching audience quality rank is set in the advertisement control information storage unit 226 (FIG. 15). For example, if the average audience quality set as the advertisement display condition value is 100%, this degree matches the degree of audience quality rank C in the audience quality grade table 225c. Set the quotient obtained by dividing the value of parameter c by 100% as the number of advertisements displayed to the user.

[0117] Subsequently, the ad server 20 proceeds to step S112 and divides the value of the parameter c indicating the total degree by the degree of coincidence, and the quotient is matched with the audience quality rank in the audience degree degree table 225c. Is set in the advertisement control information storage unit 226.

[0118] Thereafter, the ad server 20 proceeds to step S113, sets the advertisement display setting category of the advertisement control information storage unit 226 to the number of times, and ends this process.

[0119] On the other hand, if the matching degree is not in the audience quality level table 225c in step S110, the ad server 20 moves to step S114, sets the parameter a indicating the latest degree, and is larger than the advertisement display condition value. The degree closest to the advertisement display condition value is set as the value of parameter a.

Subsequently, the ad server 20 proceeds to step S115, sets a parameter b indicating the latest degree of decrement, and sets the parameter b that is closest to the advertisement display condition value among degrees smaller than the advertisement display condition value. Value.

[0120] Then, the ad server 20 proceeds to step S116, and performs arithmetic processing for obtaining a solution (X, y) of the simultaneous equations shown in the following equation (2). In the following formula (2), a, b, c, and d are all parameters set for V in the advertisement display frequency distribution process.

[0121] ax + by = c

x + y = d · '· (2)

[0122] After that, the ad server 20 proceeds to step S117, and determines whether or not the solution χ, y obtained in step S116 is an integer. Here, if the solution X, y is an integer, the ad server 20 proceeds to step S119 described later.

[0123] Also, if the solution X, y is not an integer in step S117, the ad server 20 moves to step S118 and performs a process of rounding up the decimal point for the solution X and the decimal point for the solution y. The truncation process is performed to obtain integer solutions X and y, and the process proceeds to step S 11 9.

[0124] In step S119, the ad server 20 sets the advertisement display value to X for the audience quality rank corresponding to the most recent degree (parameter a) in the advertisement control information storage unit 226. Next, the ad server 20 proceeds to step S120, and sets the remaining display quality rank of the audience quality rank corresponding to the latest degree (parameter a) in the advertisement control information storage unit 226 as X.

[0125] Subsequently, the ad server 20 proceeds to step S121, and sets the advertisement display value to y for the audience quality rank corresponding to the latest degree (parameter b) in the advertisement control information storage unit 226.

Further, the ad server 20 proceeds to step S122, and proceeds to step S113 with the remaining display quality as y for the audience quality rank corresponding to the latest degree (parameter b) in the advertisement control information storage unit 226.

[0126] By the above advertisement display frequency distribution process, even when the advertisement display condition category is specified by the average audience quality level, the condition is converted into the condition of the number of times for each audience quality rank, and the advertisement control information In the storage unit 226, the advertisement display value is set for each audience quality rank. This has the advantage that it can be processed quickly and efficiently without performing complex calculations in the advertising control processing (Figs. 21 and 22) described later.

FIG. 18 is a flowchart showing the operation of the advertising system 1 shown in FIG. 1, and particularly shows the operation of displaying the advertisement requested by the advertiser. As shown in FIG. 18, first, when a user operates the user terminal 13 to access a television program website (for example, terrestrial analog broadcast), an ad server 20 or other server device (not shown). The program page data 331 is transmitted to the user terminal 13, and the web page of the program is displayed on the user terminal 13 (step S11).

Subsequently, when the user operates the user terminal 13 and selects a content (for example, video streaming of a trailer) by selecting a link arranged on the displayed web page (step S12) The unique user identifier, the program page ID, and the content ID of the selected content are transmitted to the ad server 20 together with the content reception request, and the user audience quality rank acquisition process (step S21) is started in the ad server 20. Is done.

The user audience quality rank acquisition process is a process for determining the audience quality rank of the user operating the user terminal 13, and is executed by the user audience quality rank acquisition processing unit 212 (FIG. 2). In the user audience quality rank acquisition process, the user audience quality rank acquisition processing unit 2 12 transmits data for conducting an audience quality questionnaire to the user terminal 13 and displays it on the screen (not shown) of the user terminal 13. (Step S13) When the user inputs an answer to the questionnaire (step S14), the input answer is transmitted to the ad server 20 as an audience quality questionnaire result. The user audience quality rank acquisition processing unit 212 determines the audience quality rank of the user based on the audience quality questionnaire result, and stores it in the determined user audience quality rank storage unit 222.

[0130] Thereafter, the ad server 20 executes the advertisement control process (step S22) by the advertisement control processing unit 213 (Fig. 2). In the advertisement control process, the advertisement control processing unit 213 is based on the user's audience quality rank stored in the user audience quality rank storage unit 222 and the information stored in the advertisement control information storage unit 226 (FIG. 2). The advertisement to be displayed to the user operating the user terminal 13 is determined, the advertisement address of the advertisement is transmitted to the user terminal 13, and the access of the user terminal 13 is redirected.

As a result, the user terminal 13 receives the advertisement data 332 stored in the ad server 20 or other server device (not shown) and displays the advertisement (step S15), and then the ad server 20 or other server. The device (not shown) power also receives the content data 333 and Is displayed (step S16).

On the other hand, in the ad server 20, after the advertisement control process by the advertisement control processing unit 213, the advertisement output result storing process (step S23) is executed by the advertisement output result storing process unit 214. This advertisement output result saving process is a process of updating information related to the advertisement display result stored in the advertisement output result storage unit 227 based on the result of the advertisement displayed by the advertisement control process.

[0132] Further, the advertising system 1 can also use a method without using a questionnaire in the user audience quality acquisition process shown in step S21 of FIG.

FIG. 19 is a diagram illustrating another example of the operation of the advertising system 1. The operation shown in FIG. 19 is performed in the user audience quality rank acquisition process (step S21) executed by the user audience quality rank acquisition processing unit 212 (step S21). It differs from the processing of FIG. 18 in that the user audience quality rank is acquired with reference to the result storage unit 223.

That is, in step S12, when a content is selected by operating the user terminal 13, and the unique user identifier, program page ID, and content ID are transmitted from the user terminal 13 to the ad server 20, the user At step S21, the audience quality rank acquisition processing unit 212 classifies the content selected at step S12 based on the information stored in the audience quality rank performance storage unit 223 and the page information storage unit 224. Alternatively, based on the broadcast time of the program and the timing (time) at which the content is requested, the user audience quality rank is acquired and stored in the user audience quality rank storage unit 222.

FIG. 20 is a flowchart showing in more detail the user audience quality rank acquisition process executed by the ad server 20 in step S21 of FIG. 18 and FIG.

When this user audience quality rank acquisition process is executed, the user audience quality rank acquisition processing unit 212 (FIG. 2) is given a unique identification of the user who accessed the user terminal 13 as shown in FIGS. The user identifier, the program page ID indicating the program page displayed by the user terminal 13, and the content ID of the content selected by operating the user terminal 13 are input.

[0135] In the user audience quality rank acquisition process, the user audience quality rank acquisition processing unit 212 A method for obtaining the audience quality rank is determined (step S31). In the advertising system 1, as a method for acquiring the audience rating rank of the user, a method of determining based on the user's answer in the questionnaire (FIG. 18) and the content requested by the user by operating the user terminal 13 are used. The method of determining by classification (Fig. 19) and the method of determining based on the broadcast time of the program and the timing (time) at which the user requested the content (time) can be used (Fig. 19).

[0136] When a questionnaire is used as a method for acquiring a user's audience quality rank, the user audience quality rank acquisition processing unit 212 has an access power from the user terminal 13 that is the first access of the user who operates the user terminal 13 Is determined (step S32).

[0137] If it is the first access of the user (Step S32; Yes), the user audience quality rank acquisition processing unit 212 transmits data for conducting an audience quality questionnaire to the user terminal 13 (Step S33). ). Then, when the user inputs a questionnaire response on the user terminal 13 and the input answer is transmitted to the ad server 20 as an audience quality questionnaire result, the user audience quality rank acquisition processing unit 212 receives the transmitted audience quality. The questionnaire result is received (step S34), and the process proceeds to step S40 described later.

On the other hand, when it is determined in step S32 that the access from the user terminal 13 is not the first access of the user, the user audience quality rank acquisition processing unit 212 proceeds to step S40.

[0138] Also, in the case where a method based on content classification is used as a method for acquiring the audience quality rank in step S31, the user audience quality rank acquisition processing unit 212 displays the program web page displayed. For the content selected by the operation of the user terminal 13 and requested to be received, information indicating the classification of the content is also read out and acquired (step S35). Subsequently, the user audience quality rank acquisition processing unit 2 12 reads and acquires the audience quality rank corresponding to the acquired classification from the audience quality rank performance storage unit 223 (FIGS. 10 and 11) (step S36), Move on to step S40.

[0139] Further, in the case of using before and after the broadcast time as a method of acquiring the audience quality rank in step S31, the user audience quality rank acquisition processing unit 212 operates the user terminal 13 while the program web page is displayed. For content requested and received by The television broadcast date (or date and time) of the linked program is acquired (step S37).

Then, the user audience quality rank acquisition processing unit 212 compares the acquired broadcast date (or date / time) with the date / time / date / time when the user requested the content, thereby determining the content request and the broadcast time. Calculate the context (before and after the time and the time difference) (step S38), refer to the information stored in the audience quality rank performance storage unit 223 (Fig. 12) according to the calculated context and obtain the audience quality rank (Step S39), the process proceeds to Step S40.

[0140] In step S40, the user audience quality rank acquisition processing unit 212 determines whether or not the acquired user audience quality rank needs to be stored. If the storage is not necessary, the process proceeds to step S45 described later. To do. If the user audience quality rank needs to be stored, the user audience quality rank acquisition processing unit 212 proceeds to step S41, and again determines the audience quality rank acquisition method.

[0141] Here, if the audience quality rank acquisition method is a method other than the questionnaire (step S41; No), the user audience quality rank acquisition processing unit 212 uses the acquired audience quality rank as the user audience quality rank. Store in the storage unit 222 (step S42), and proceed to step S45 described later.

[0142] When a questionnaire is used as an audience quality rank acquisition method (step S41; Yes), the user audience quality rank acquisition processing unit 212 determines whether the access from the user terminal 13 is the first access of the user. (Step S43), if it is the first access, the acquired audience quality rank is stored in the user audience quality rank storage unit 222 (Fig. 9) (Step S44), and the process proceeds to Step S45. . On the other hand, when the access from the user terminal 13 is not the first access of the user (Step S43; No), the process proceeds to Step S45.

[0143] In step S45, the user audience quality rank acquisition processing unit 212 determines whether or not the audience quality rank results need to be saved. If the audience quality rank results need not be saved, the process ends. .

When it is necessary to store the audience quality rank results, the user audience quality rank acquisition processing unit 212 determines whether or not the method used to acquire the audience quality rank is a questionnaire. If a method other than questionnaire is used, this process ends.

[0144] When the questionnaire is used to acquire the audience quality rank (step S46; Yes), the user audience quality rank acquisition processing unit 212 determines a method for storing the audience quality rank performance (step S47).

[0145] When the audience quality rank results are stored according to the content classification, the user audience quality rank acquisition processing unit 212 refers to the page information storage unit 224, and the content selected by the operation of the user terminal 13 (Step S48), and the audience quality rank record storage unit 223 (Fig. 10) counts up the audience quality rank results corresponding to the obtained content classification and the obtained user audience quality rank. (Step S49), this process ends.

[0146] When the audience quality rank record is stored before and after the broadcast time, the user audience quality rank acquisition processing unit 212 is selected and requested by the operation of the user terminal 13 with reference to the page information storage unit 224. The TV broadcast date (or date / time) of the program related to the content is acquired from the page information storage unit 224 (FIG. 13) (step S50), and the acquired broadcast date (or date / time) and the user requested the content. By comparing the date, time, or date and time, the context between the content request and the broadcast time is calculated (step S51), and the audience quality rank record storage unit 223 (Fig. 12) The audience quality rank performance value corresponding to the acquired user audience quality rank is counted up (step S52), and this process is terminated.

[0147] The processing of steps S47 to S52 is performed when the audience quality rank determination method based on content classification and the audience quality rank determination method referred to when the audience quality rank determination method before and after the broadcast time and access time is used. This is a process of updating the information in section 223 based on the user audience quality rank obtained from the questionnaire.

Since the user's audience quality is influenced by personal conditions such as the user's own interest level, a more accurate audience quality rank can be determined by a method of directly asking the user like an questionnaire. The results of the questionnaire from Steps S47 to S52 can be reflected in the criteria for judging the audience quality rank before and after content classification and broadcast time.よく IJ points that can be used well. FIG. 21 is a flowchart showing the advertisement control process executed by the ad server 20 in step S22 of FIG. 18 in more detail.

The advertisement control processing unit 213 (FIG. 2) of the ad server 20 acquires the user audience quality stored in the user audience quality rank storage unit 222 (FIG. 9) (step S61), and corresponds to the acquired user audience quality rank. Records are acquired from the advertisement control information storage unit 226 (FIG. 15) (step S62).

[0149] If the corresponding record exists in the advertisement control information storage unit 226 and the record can be acquired (step S63; Yes), the advertisement control processing unit 213 displays the advertisement on the user terminal 13 according to the acquired record. (Step S64), the process proceeds to Step S65.

If there is no corresponding record in the advertisement control information storage unit 226 (step S6 3; No), the advertisement control processing unit 213 ends this process.

When there are a plurality of records that can be acquired in step S63, one of the records may be acquired with priority in accordance with the order of the contract No., a predetermined priority order, or the like.

[0150] In step S65, the advertisement control processing unit 213 determines the advertisement display setting category in the record acquired in step S62, and if the advertisement display setting category is the number of times, the advertisement control information storage unit 226 falls. In the record, a value obtained by subtracting 1 is set to the remaining display of the user audience quality rank (step S66), and this process is terminated.

[0151] Also, in step S65, if the advertisement display setting category is GQP, refer to the audience quality point table 225a (Fig. 14 (a)) in the audience quality table 225 (Fig. 2), and The value of the audience quality point corresponding to the user audience quality rank obtained in step S61 is obtained (step S67). Then, the advertisement control processing unit 213 subtracts the audience quality point acquired in step S67 from the current GQP value power in the remaining display of the user audience quality rank in the corresponding record of the advertisement control information storage unit 226. Set a value (step S68) and end this process.

[0152] In step S65, when the advertisement display setting category is a monetary amount, the user acquired in step S61 with reference to the audience quality unit price table 225b (Fig. 14 (b)) in the audience quality table 225 (02). The unit price corresponding to the audience quality rank is acquired (step S69). And wide In the corresponding record of the advertisement control information storage unit 226, the notification control processing unit 213 sets a value obtained by subtracting the amount obtained in step S69 from the current amount in the remaining display of the user audience quality rank (step S 70), this process ends.

[0153] Through the above-described advertisement display control process, the advertisement system 1 displays the screen of the user terminal 13 so that a plurality of advertisements stored in the advertisement control information storage unit 226 are aligned with the control information of each advertisement.

(Not shown)

Note that when the advertisement display setting category in the advertisement control information storage unit 226 is set to the period or the thread and page ID, the advertisement control process shown in FIG. 22 is substituted for the process shown in FIG. Execute.

In the advertisement control process of FIG. 22, the subtraction related to the remaining display in the advertisement control information storage unit 226 (FIG. 15) is not performed. That is, the advertisement control processing unit 213 (FIG. 2) of the ad server 20 obtains the user audience quality stored in the user audience quality rank storage unit 222 (FIG. 9) (step S71), and obtains the obtained user audience quality rank. The record corresponding to is acquired from the advertisement control information storage unit 226 (step S72).

Here, when the corresponding record exists in the advertisement control information storage unit 226 and the record can be obtained (step S73; Yes), the advertisement control processing unit 213 sends an advertisement to the user terminal 13 according to the acquired record. Is displayed (step S74) and the process is terminated.

[0156] If the period or program page ID is set as the advertisement display setting category, the number of advertisement displays is not limited, so there is no need to set or subtract advertisement display values. Therefore, as shown in FIG. 22, it is more important to simply display the advertisement and store the result in the advertisement display result storage process (FIG. 23) described later.

[0157] Then, when the advertisement control processing shown in Fig. 21 and Fig. 22 is completed, the advertisement control processing unit 213 uses the user audience quality rank acquired in step S61 and the record contract acquired in step S62. No. is output.

FIG. 23 is a flowchart showing in more detail the advertisement output result storing process executed by the ad server 20 in step S23 of FIG.

When the advertisement output result storage process is executed, the advertisement output result storage processing unit 214 (FIG. 2) notifies the user audience quality rank and the event output at the end of the advertisement control process (FIGS. 21 and 22). In the corresponding record of the advertisement control information storage unit 226, the notification control processing unit 213 sets a value obtained by subtracting the amount obtained in step S69 from the current amount in the remaining display of the user audience quality rank (step S 70), this process ends.

(Not shown)

When the advertisement output result storage process is executed, the advertisement output result storage processing unit 214 (FIG. 2) notifies the user audience quality rank and the event output at the end of the advertisement control process (FIGS. 21 and 22). About No. is entered.

The advertisement output result storage processing unit 214 detects the number of display results corresponding to the input user audience quality rank and contract number in the advertisement output result storage unit 227, and counts it up (step S81).

[0160] Thereafter, the advertisement output result storage processing unit 214 sets the parameter wk_QP, and the value of the audience quality point corresponding to the input user audience quality rank in the audience quality point table 225a (Fig. 14 (a)). Is the value of the parameter wk_QP (step S82).

[0161] The advertisement output result storage processing unit 214 detects the display result GQP corresponding to the input contract number in the advertisement output result storage unit 227, and counts up only the value of the parameter wk_QP (step S83).

[0162] Further, the advertisement output result storage processing unit 214 sets the parameter wk_VAL, and sets the unit price corresponding to the input user audience quality rank in the audience quality unit price table 225b (Fig. 14 (b)) to the parameter wk_VAL. (Step S84).

Then, the advertisement output result storage processing unit 214 detects the display result amount corresponding to the input contract number in the advertisement output result storage unit 227, and increases the value by the value of the parameter wk_VAL (step S85).

[0163] Next, the advertisement output result storage processing unit 214 sets the parameter wk_DEG [A to E] and is set from the audience quality table 225c (Fig. 14 (c))! The degree of is acquired (step S86).

[0164] Further, the advertisement output result storage processing unit 214 sets the parameter wk_CNT [A to E], and the advertisement output result storage unit 227 displays the number of display results of the display result audience quality rank corresponding to the contract number. Is acquired (step S87).

[0165] Then, the advertisement output result storage processing unit 214 performs a calculation process of the degree X times (wk_DEG Xwk_CNT) for each audience quality rank, and obtains the total degree for each audience quality rank. In addition, the total number of display results for all audience quality ranks is obtained by adding the parameter wk_CNT [A to E]. Then, the sum of the degrees for each audience quality rank is divided by the total number of display results obtained, and the quotient is set in the advertisement output result storage unit 227 as the display result average audience quality degree corresponding to the contract number ( In step S88), this process ends. FIG. 24 is a diagram showing a configuration example of the advertisement output result screen 303 displayed on the screen (not shown) of the advertiser terminal 15 (FIG. 1) in the present embodiment. The advertisement output result screen 303 shown in FIG. 24 is a screen for the advertiser who requested the advertisement to refer to the display state of the advertisement. When displaying the advertisement output result screen 303, the ad server 20 generates screen data, transmits the screen data to the advertiser terminal 15, and the advertiser terminal 15 performs display processing based on the screen data.

As shown in FIG. 24, the advertisement output result screen 303 includes a contract information storage unit 221 (FIG. 8), an advertisement control information storage unit 226 (FIG. 15), and an advertisement output result storage unit 227 (FIG. 16). The information stored in association with the user ID of the advertiser who operates the advertiser terminal 15 is displayed for each contract number.

In other words, in association with the contract No., advertisement display setting category, advertisement display setting value, number of display results for each audience quality rank, total number of display results, total display result GQP, total display result amount, average display result Each information of the audience quality is displayed.

Note that when the advertisement display frequency distribution process shown in FIG. 17 is executed, the advertisement display setting classification in the advertisement control information storage unit 226 is changed to the number of times. In this case, the advertisement output result screen 303 displays the advertisement display setting classification stored in the contract information storage unit 221.

[0169] The advertiser who requested the advertisement can easily check the status of the requested advertisement by operating the advertiser terminal 15 and referring to the advertisement display result screen 303.

FIG. 25 is a diagram showing a configuration example of the questionnaire display format 304 displayed on the display screen of the user terminal 13 shown in FIG.

In step S13 in FIG. 18, a questionnaire like the questionnaire display format 304 is displayed. In addition, the questionnaire display format 304 in FIG. 25 displays a numerical value as an audience quality point, but this numerical value is not displayed.

FIG. 26 is a diagram showing a configuration example of an advertisement display image displayed on the display screen of the user terminal 13 shown in FIG. 1. The program page display image 305, the advertisement display image 306, and the content display image 307 The configuration example of each figure of the provider page display image 308 is shown below.

In step S 11 of FIG. 18, the program page is displayed on the screen (not shown) of the user terminal 13. Display image 305 is displayed. Program page display image 305 is a web page of the TV broadcast program “Samurai Road” to select various contents such as “Next notice”, “Summary up to the previous time”, “Cast”, and “Glossary”. The link button is placed

[0173] While the program page display image 305 is displayed, when the user operates the user terminal 13 and clicks the "Next notice" link button, the user terminal 13 notifies the ad server 20 of the "Next notice". Request transmission.

In response to this request, advertisement data 332 (Fig. 18) is transmitted from the ad server 20 or another server device (not shown) to the advertiser terminal 15, and on the screen of the user terminal 13 in step S15 (Fig. 18). The advertisement display image 306 is displayed on the screen.

[0174] In the advertisement display image 306, the advertisement of "00 Co., Ltd." is arranged substantially in the center.

After the advertisement display image 306 is displayed for a predetermined time, the user terminal 13 displays the content display image 307 on the screen based on the content data 333 (FIG. 18) transmitted to the user terminal 13. To do.

Content display image 307 is the content “next notice” selected in program page display image 305.

While the content display image 307 is being displayed, a link button to an advertisement of “0.00 stock company” is arranged at the left end of the screen. When this link button is clicked, a provider page display image 308 is displayed as a further advertisement on the screen of the user terminal 13, and the advertisement is displayed to the user. The provider page display image 308 is provided with a link button “return” for returning to the display of the content display image 307.

[0176] As described above, according to the advertising system 1 in the embodiment of the present invention, an advertisement is displayed on the user terminal 13 according to the audience quality rank of the user operating the user terminal 13, that is, the degree of interest of the user. Therefore, a high advertising effect can be obtained efficiently.

[0177] In addition, when a questionnaire is used as a method for obtaining the user's audience quality rank, the user's accurate audience quality is displayed by directing the user who operates the user terminal to express his intention. You can get the rank. On the other hand, audience quality when acquiring audience quality rank If the rank record storage unit 223 (FIGS. 10, 11, and 12) is used, the user's audience quality rank can be acquired simply by operating the user terminal 13 to request content. Therefore, by omitting the user's operation for obtaining the audience quality rank, it is possible to improve the convenience of the user and further reduce the user's interest in the advertisement.

[0178] Further, when a questionnaire is used as a method for acquiring the audience quality rank of the user, the information of the audience quality rank performance storage unit 223 based on the audience quality rank acquired based on the questionnaire result. Therefore, the quality of information stored in the audience quality rank record storage unit 223 is improved, and the accuracy when acquiring the audience quality rank of the user can be further improved.

In addition, based on the audience quality rank record storage unit 223 (FIG. 12), the above-mentioned effect can be obtained when the audience quality rank is acquired from the timing at which the content is requested from the user terminal 13 and the broadcast time of the program. In addition, the user's audience quality can be acquired easily and reliably. This is because, for a user who requests content related to a broadcast program, the timing of requesting the content and the degree of interest regarding the program and the content, that is, the audience quality, often have a certain relationship.

[0179] Furthermore, in the advertising system 1, the GQP and the amount of money can be used as the advertisement display setting category based on the advertisement display count alone. As a result, GQP and amount correspond to the number of advertisements displayed and the user's audience quality rank. For this reason, in the advertising system 1, the advertisement display period can be determined based on both the audience quality rank of the user and the number of impressions of the advertisement. Advertising. Thereby, it is possible to perform an advertisement efficiently and to expect an accurate advertisement effect.

[0180] Also, in the advertising system 1, when the display result average audience quality level is specified by the advertiser operating the advertiser terminal 15, the user can maintain the specified display result average audience quality level. An advertisement is displayed on the terminal 13. For this reason, since the audience quality rank of the target user who displays the advertisement is maintained at a certain level, for example, a large number of advertisements are displayed to a low-interest user. Can be reliably prevented, and the advertising effect desired by the advertiser can be obtained accurately.

[0181] Furthermore, in advertising system 1, GQP and money amount are specified as the advertisement display setting category. In such a case, it is possible to convert the advertisement display setting category into the number of display times for each audience quality rank by executing the advertisement display frequency distribution process (Fig. 17) based on the GQP and the amount of money. As a result, high-speed and accurate processing can be performed for access from a large number of user terminals 13.

[0182] Also, for example, when the period, number and page ID are specified as the advertisement display setting category, the advertisement is displayed to all users who have accessed the program page within the corresponding period. Is recorded in the advertisement output result storage unit 227. Thus, after displaying the advertisement, it is possible to accurately pray and evaluate the advertisement effect based on the audience quality rank. As a result, it is possible for advertisers who request advertisements to accurately determine the cost-effectiveness of advertisements, and for companies that receive orders for advertisements to be able to set appropriate advertisement fees. Therefore, regardless of the position of advertising, appropriate advertising can be performed efficiently.

[0183] In the above embodiment, an example in which a web page related to a program is prepared in the case where an advertisement is performed using a TV broadcast program as a medium has been described. It is not limited to associating with a program, but it is not limited to the latest information and feature information provided on radio broadcasting programs, movies released to the theater, plays, performances and other events, and information providing sites (eg, youth sites). It can also be applied to associating advertisements with various broadcast programs, events, and contents that are expected to have a high advertising effect by displaying advertisements according to the degree of interest of the contents and other users. Therefore, in the present invention, the audience quality is determined by the user's interest in the radio program, etc., when the user listens to a radio program, watches a movie or a play, or browses the contents of an information providing site for listening to a performance. Including the degree.

[0184] Also, in the above embodiment, the case where the advertisement data 332 is transmitted in accordance with the user's content viewing and the advertisement is displayed on the user terminal 13 has been described. However, the advertisement data is displayed on the user terminal 13. The audio data is stored in an ad server 20 or other server device (not shown) that is not limited to the image data to be displayed, and the audio data is received by the user terminal 13 and output through a speaker or the like. May be.

Next, still another example of the advertising system 1 will be described. The following advertising system 1 In the example, the audience quality target is one or more content provided on a website, and the user's audience quality rank is obtained based on the user's answer in the questionnaire. In addition to the method of determining, the method of determining by the classification of the content requested by the user operating the user terminal 13, (a) a method of determining based on the arrival time described later, and (b) based on the arrival method described later This method is different from the operations shown in FIG. 18 and FIG. 19 in that it uses a method for determining based on the user's browsing degree, which will be described later. Here, as an example, a case will be described in which the latest economy-youth is provided as content on a news site, and the user who accesses the news site browses the content and displays an advertisement in accordance with the content browsing.

[0186] The arrival time is the date, date and time or time when the audience quality target content is provided (uploaded) on the website, and the date or date and time or time when the user arrives (access) the content on the website. This is the difference from the time. For example, if the time of uploading the content on the website is tl and the time t2 when the user accesses the content is t2, the arrival time is "within 30 minutes" according to the difference (t2-tl) when the two times are compared, “Within 1 hour”, “Within 6 hours”, “Within 24 hours”, “Within 48 hours” etc. Then, the arrival time category and the audience quality rank performance value for each category are associated with each other and stored in the audience quality rank performance storage unit 223 (FIG. 2). When the arrival time is short, the user's interest in the content is high. Conversely, when the arrival time is long, it can be assumed that the user's interest is low. It can be useful information.

[0187] Note that the page information storage unit 224 stores information about pages of the news site. In other words, the page information storage unit 224 contains the page ID of the news side, the content name (latest economy-youth), the content validity period, the content upload time, and the relevant-use related-use articles and terms, readers. The content ID, content name, content classification, etc. for the impressions or opinions that the user submits himself / herself are stored in association with each other.

[0188] The arrival method is used for the user to reach (access) the content on the website. V, what means or opportunity! Various technical devices have been made to facilitate the user's access to the target website or the content on the website, and it is actually used. For example, there is a service in which a user site is provided by an Internet connection service provider to which a user subscribes, and a specific website can be registered as a bookmark on the user site. Information written in RSS (RDF Site Summary ₀ , an XML-based format that describes metadata such as website headings and summaries in a structured manner. Also called Rich Site Summary, Really Simple Syndication.) It can be obtained as website update information. Furthermore, as is well known, it is also possible to access a portal site called a so-called search engine and hit the URL of the target website or content from the related link provided on the web page of another website. You can also access the website. In order to facilitate reader access, the URL of the target website may be printed on the printed material (magazines, books, posters, etc.) or a two-dimensional barcode containing the URL information may be printed. is there. For example, registration to bookmarks and registration to RSS are considered to tend to be used as the user's expectation and interest in the website and content increases. Therefore, these services and tools for easy access and promotion can be used selectively or in combination depending on the user's interest in the content on the website, or Since it can be assumed that this is an opportunity to attract the user's interest in the content on the site, the arrival method can be useful information for obtaining the audience quality rank of the user.

[0189] FIG. 27 is a diagram showing still another example of the record format of the audience quality rank performance storage unit 223 (FIG. 2), and particularly stores information for determining the audience quality rank based on the reaching method. Indicates when to do. As shown in Fig. 27, the classification of arrival methods and the actual value of the audience quality rank for each arrival method are associated with each other in the audience quality rank performance storage unit 223 (Fig. 2).

SC fed.

[0190] The access method when the content on the target website is accessed from the user terminal 13 is the URL request parameter transmitted from the user terminal 13 to the website, Or it can be identified based on the request source URL or the related tag (description) of the request source URL. For example, when accessing the bookmarking power of a user site, a URL request including a parameter indicating that the access is from a bookmark is sent from the user site.

[0191] Now, if the URL of the target website is http: 〃 aaa.com, when a user accesses from a bookmark on the user site, the URL request “http: 〃 aaa.com?trigger=B MKJ sends. Here, “trigger =” is a parameter identifier, and “BMK” is a value indicating access from a bookmark.

[0192] When the user also accesses the RSS reader, the URL request “http: 〃 aaa.com?trigger = RSS” containing the value “RSS” indicating access from the RSS reader is sent as the parameter identifier value. Is done. Similarly, when accessing from a printed material such as a two-dimensional barcode of a poster, the URL request “http: 〃 aaa.com?trigger= POSTER "is sent, and when URL power published in a magazine is also accessed, the URL request" http: ] Is sent.

Therefore, the ad server 20 can identify the arrival method using the received parameter identifier value.

[0193] When a user accesses from a search engine (the URL is http: 〃 bbb.com), the search engine URL "http: 〃 bbb.com" is notified as the request source URL. Therefore, the ad server 20 can identify the arrival method based on the received request source URL. Furthermore, when the user accesses the related link power provided on the web page of another website (http: 〃ccc.com), the related tag of the request source URL (http: 〃ccc.com) Reaching method can be identified.

[0194] Next, as a method of acquiring the audience quality rank of the user, a method of determining based on the user's viewing degree will be described. Here, the browsing degree is information on the relationship between the time required for browsing, listening, or viewing all the content and the actual time when the user browsed, listening, or watching the content. Here, as an example, the browsing degree Is defined as The

[0195] Browsing degree = (User browsing time) Z (100% browsing time) · '· (3)

However, if the content subject to audience quality is text or still images

[0196] Degree of browsing = (User playback time) Ζ (100% playback time) · '· (4)

However, if the content subject to audience quality is audio or video

[0197] The degree of browsing of equation (3) is the ratio of the time that 100% of the audience quality target content (text or still image) would need to be browsed to the time the user actually viewed the content. It is what you want. 100% browsing time is the amount of time that a normal user would need to browse all the content, for example by counting the number of characters and images contained in the HTML file corresponding to the website content page. Can be calculated. In addition, the user browsing time can be obtained by measuring the access time to the content (from the time when the user starts accessing until the time when the user ends).

[0198] On the other hand, the degree of browsing in equation (4) is the ratio between the time that 100% playback of audience quality target content (audio or video) will take and the time that the user actually played the content. Is what you want. For example, MPEG-2 (Moving Picture Experts Group Phase 2), MPEG-4 (Moving Picture Experts Group Phase 4), MP3 (MPEG-1 Audio Layer 3), etc. The time required for 100% playback can be acquired from the included information frame. Also, the user playback time is, for example, when the user terminal 13 is equipped with a player that can play back video or audio data, when a video or audio file is downloaded from a website and played by a player. This is the time when the player's playback operation is performed, and the actual time can be temporarily recorded in the user terminal 13 and transmitted to the ad server 20 later. When a video or audio data is streamed from a website and played by a player, the server can know the streaming session start time and end time, so the session time can be used!

[0199] The more content that satisfies a user's request or curiosity, the more likely that the user will tend to view, view, or read the content. Therefore, when the browsing level is high, the user's level of interest in the content is low. On the other hand, when the degree of browsing is low, it can be assumed that the user's interest level is low. Therefore, it can be useful information for obtaining the user's audience quality rank.

Regarding the viewing level, the ratio obtained by the above formula (3) or (4) is an example and is not limited to this. The time required for 100% browsing of audience quality target content and user However, the viewing degree may be determined by the difference value, the magnitude relationship, and other relationships obtained from the actual viewing time of the content.

[0200] FIG. 28 is a diagram showing still another example of the record format of the audience quality rank record storage unit 223 (FIG. 2), and particularly stores information for determining the audience quality rank based on the viewing degree. Indicates when to do. As shown in FIG. 28, the viewing degree categories are associated with the audience quality rank performance values for each browsing degree, and are stored in the audience quality rank record storage unit 223 (FIG. 2).

SC fed.

FIG. 29 is a flowchart showing the operation of the advertising system 1 shown in FIG. 1 in the above example. Differences from the operation of the advertising system 1 shown in FIG. 18 will be described.

[0202] First, when the user operates the user terminal 13 to access the use site, the ad server 20 or other server device (not shown) power to the audience quality target content (the latest economic news video) The page data 341 including the link is transmitted to the user terminal 13, and the web page (news page) of the news site is displayed on the user terminal 13 (step Sl 1).

[0203] Next, the user operates the user terminal 13 to select the link (the latest economy-youth video) for the audience quality by selecting the link placed on the displayed -use page. Then (step S 12), the unique user identifier, the page ID of the news page, and the arrival method identifier are transmitted to the ad server 20 along with the content reception request.

In addition, when the user selects the related-use content by operating the user terminal 13 and selecting another link arranged on the displayed -use page (step S12), the content of the content is displayed. Along with the reception request, the unique user identifier, the page ID of the news page, and the content ID of the selected content are sent to the ad server 20. [0204] In the user audience quality rank acquisition process (step S21) executed by the ad server 20, the user audience quality rank acquisition processing unit 212 (Fig. 2) receives the received unique user identifier and the page ID of the news page. , And the arrival method identifier or the content ID of the selected content are temporarily stored in a predetermined storage unit (not shown). The arrival method identifier or the content ID is used when determining the audience quality rank based on the arrival method in the user audience quality rank acquisition process (FIGS. 31, 32, and 33) described later.

Note that the subsequent processing of the example shown in FIG. 29 is the same as the operation of the advertising system 1 shown in FIG. 18, and therefore detailed description thereof is omitted here.

FIG. 30 is a diagram showing still another example of the operation of the advertising system 1. The operations shown in FIG. 30 are as follows. In the user audience quality rank acquisition process (step S21) executed by the user audience quality rank acquisition processing unit 212, the user audience quality rank storage unit 222 and the audience quality rank result storage unit that transmit and receive questionnaires It differs from the processing of FIG. 29 in that the user audience quality rank is acquired with reference to FIG.

That is, in step S12, the content is selected by operating the user terminal 13, and the unique user identifier, the page ID of the news page, and the arrival method identifier or content ID are transmitted from the user terminal 13 to the ad server 20. When transmitted, the user audience quality rank acquisition processing unit 212 is selected in step S12 based on the information stored in the audience quality rank performance storage unit 223 and the page information storage unit 224 in step S21. Based on the content classification, arrival time, arrival method, or browsing level, the user audience quality rank is acquired and stored in the user audience quality rank storage unit 222. In this example, in order to obtain the user audience quality rank based on the user's browsing degree, after the content data 333 is received and displayed on the user terminal 13 (step S14), the user power user Time required to select the next content by operating the terminal 13 (step S12) or connect to another website The time information measured by the ad server 20 is stored in a predetermined storage unit (not shown). Is memorized.

FIGS. 31, 32, and 33 are flowcharts showing the user audience quality rank acquisition process executed by the ad server 20 in step S21 of FIGS. 29 and 30 in more detail. . FIG. 31 is an overall flowchart showing another example of user audience quality rank acquisition processing executed by the ad server 20 of FIG. 1, and FIG. 32 shows audience quality rank acquisition in the user audience quality rank acquisition processing of FIG. FIG. 33 is a flowchart showing details of processing in step S300), and FIG. 33 is a flowchart showing details of processing in the audience quality rank record storage (step S500) in the user audience quality rank acquisition processing of FIG.

When executing the user audience quality rank acquisition process of this example, the user audience quality rank acquisition processing unit 212 (FIG. 2) accesses the user terminal 13 by operating the user terminal 13 as shown in FIGS. The unique user identifier of the selected user, the page ID indicating the use page displayed by the user terminal 13, the arrival method identifier included in the URL request or the content ID of the content selected by the operation of the user terminal 13 is input. The Then, obtain the audience quality rank (step S 300)

Referring to FIG. 32, in the user audience quality rank acquisition process, user audience quality rank acquisition processing section 212 determines an audience quality rank acquisition method (step S311). In the advertising system 1 in this example, the user's audience quality rank is acquired based on the method of determining based on the user's answer in the questionnaire and the classification of the content requested by the user operating the user terminal 13. The method of determination, the arrival time, that is, the date or time or time when the audience quality target content was provided (uploaded) on the website, and the date or time or date or time when the user reached (accessed) the content on the website. A method of deciding based on the difference from time, a method of arriving, that is, a method of deciding based on the means or trigger used by the user to reach (access) the content on the website, In other words, the time required to view, listen to or watch all the content and the user views, listens to or views the content And a method of making a decision based on information on the relationship with real time.

[0210] Fig. 20 shows the process when using a questionnaire as a method for obtaining the audience quality rank of a user (steps S32 to S34) and the process when using a method based on content classification (steps S35 and S36). Since it is the same as the case of processing, description here is omitted.

[0211] As a method of obtaining audience quality rank, the arrival time, that is, the date or date or time when the content targeted for audience quality is provided (uploaded) on the website, and the user When the method of determining based on the date or the date or time when the content on the website is reached (accessed) or the difference from the time is used, the user audience quality rank acquisition processing unit 212 displays the user page in a state where the news page is displayed. For the content selected by 13 operations and requested to be received (latest economy-use), the information indicating the upload date and time of the content is also read and retrieved from the page information storage unit 224 (record similar to the record shown in Fig. 13). (Step S371). Subsequently, the user audience quality rank acquisition processing unit 212 compares the acquired upload date / time with the current date / time, obtains the difference, and calculates the arrival time (step S372). Then, the audience quality rank corresponding to the calculated arrival time is also acquired by reading the audience quality rank record storage unit 223 (record similar to the record shown in FIG. 11) (step S373), and the process proceeds to step S40 (FIG. 31). Transition.

[0212] Also, as a method for obtaining the audience quality rank, there is a reaching method, that is, a method for determining, based on the means or trigger used for the user to reach (access) the content on the website! When used, the user audience quality rank acquisition processing unit 212 checks the URL request parameter or request source URL of the content requested by the operation of the user terminal 13 (latest economy-use), and obtains information indicating the arrival method. Get (Step S381). Subsequently, the user audience quality rank acquisition processing unit 212 reads and acquires the audience quality rank corresponding to the acquired arrival method from the audience quality rank result storage unit 223 (FIG. 27) (step S3 82), and step S40 ( Go to Fig. 31).

[0213] Furthermore, as a method of obtaining the audience quality rank, information on the degree of browsing, that is, the relationship between the time required to browse, listen to or watch all the content and the actual time when the user browses, listens to or views the content is used. When using the determination method based on the above, the user audience quality rank acquisition processing unit 212 obtains the time required for 100% browsing for the content requested by the operation of the user terminal 13 (latest economy-use), and The viewing degree is calculated from the ratio between the obtained 100% browsing time and the time when the user actually browses the content (step S391). Subsequently, the user audience quality rank acquisition processing unit 212 refers to the information stored in the audience quality rank performance storage unit 223 (FIG. 28) according to the calculated browsing degree, and acquires the audience quality rank (step S392). Then, go to Step S40 (Fig. 31). The time required for 100% browsing may be obtained each time a reception request is made. It is also possible to obtain the time for each content and store it in a predetermined storage unit (not shown), and read out the time information when a reception request is made.

[0214] The processing in steps S40 to S46 shown in Fig. 31 is the same as that shown in Fig. 20, and thus detailed description thereof will be omitted.

[0215] When the questionnaire is used to acquire the audience quality rank (step S46; Yes), the process shifts to the audience quality rank record saving process (step S500), and the user audience quality rank acquisition processing unit 212 receives the audience quality. The storage method of rank results is determined (step S511 in FIG. 33).

[0216] The processing (steps S512, S513) in the case of storing audience quality rank results for content classification is the same as the processing in steps S48, S49 in the case shown in FIG.

On the other hand, when the audience quality rank record is stored for the arrival time, the user audience quality rank acquisition processing unit 212 is selected by the operation of the user terminal 13 while the news page is displayed with reference to the page information storage unit 224. The information indicating the upload date / time of the requested content (latest economic news) is acquired from the page information storage unit 224 (step S521), and the acquired upload date / time is compared with the current date / time to obtain the difference. The arrival time is calculated (step S522), and the audience quality rank record storage unit 223 counts up the calculated arrival time and the audience quality rank performance value corresponding to the acquired user audience quality rank (step S523). Exit.

[0217] In addition, when the audience quality rank performance is stored for the arrival time, the user audience quality rank acquisition processing unit 212 receives the URL request parameter or request of the content (latest economic news) requested by the operation of the user terminal 13. The source URL is checked, information indicating the arrival method (reach method identifier) is obtained (step S531), and the audience quality corresponding to the obtained arrival method and the obtained user audience quality rank in the audience quality rank results storage unit 223. The rank actual value is counted up (step S532), and this process ends.

[0218] Further, when the audience quality rank results are stored for the browsing degree, the user audience quality rank acquisition processing unit 212 performs 100 for the content (latest economy-use) requested to be received by the operation of the user terminal 13. % The time required for browsing is calculated, and the specific browsing degree of the calculated 100% browsing time and the time when the user actually browses the content is calculated (step S541). Get the calculated browsing degree and The audience quality rank performance value corresponding to the user audience quality rank is counted up (step S542), and this process is terminated.

[0219] Audience quality rank results storage processing (step S500) includes an audience quality rank determination method based on content classification, an audience quality rank determination method based on arrival time, an audience quality rank determination method based on an arrival method, or a viewing degree. This is a process to update the information in the audience quality rank record storage unit 223 that is referred to when the audience quality rank determination method is used based on the user audience quality rank obtained from the questionnaire. It is advantageous because the results of the questionnaire can be used efficiently by reflecting the results in the criteria for judging the audience quality rank by content classification, arrival time, arrival method, or browsing degree.

[0220] Note that the information in the audience quality rank record storage unit 223 may be updated regardless of the user audience quality rank obtained by the questionnaire. For example, when the user's audience quality rank record is stored for the first time or when the update number of the record is small, the result obtained from the questionnaire is reflected in the determination criteria, and then the information is updated a predetermined number of times. After that, the method of using the questionnaire is omitted as a method for obtaining the audience quality rank of the user, and the audience quality rank is obtained by the method of determining based on the content classification, arrival time, arrival method, or browsing degree. May be.

[0221] In this embodiment, in the audience quality rank acquisition process (Figs. 20, 31, 31, 32, and 33), as a method of obtaining the audience quality rank of the user, it is based on the user's answer in the questionnaire. Method based on the content classification requested by the user operating the user terminal 13, a method based on the arrival time, and a method based on the arrival method! / And the ability to determine how to determine the user's browsing degree based on the user's browsing level. Based on the results of processing for each decision method, the correlation of the results may be analyzed by a well-known statistical technique, and the audience rating rank of the user may be obtained.

[0222] In the present embodiment, advertisement control information input processing unit 211, user audience quality rank acquisition processing unit 212, advertisement control processing unit 213, advertisement output result storage processing unit 214, and advertisement shown in FIG. Each processing unit of the output result confirmation processing unit 215 and the contract information storage unit 221 , User audience quality rank storage unit 222, audience quality rank performance storage unit 223, page information storage unit 224, audience quality table 225, advertisement control information storage unit 226, and advertisement output result storage unit 227 The server 20 is described as being provided. According to this configuration, there is an advantage that a large amount of information and its processing can be managed in the ad server 20, but the present invention is not limited to this, and part or all of the information is processed by the user terminal 13 itself. It is good also as a structure with which another server apparatus (illustration omitted) is provided.

Here, an example in which the user terminal 13 includes a part of the functional unit of the ad server 20 shown in FIG. 2 will be described with reference to FIG. 34 and FIG.

FIG. 34 is a block diagram showing another example of the functional configuration of the user terminal 13 and the ad server 20.

In the example shown in FIG. 34, the user terminal 13 includes a user audience quality rank acquisition processing unit 212, a user audience quality rank storage unit 222, an audience quality rank performance storage unit 223, and a page information storage unit 224. The ad server 20 includes an advertisement control information input processing unit 211, an advertisement control processing unit 213, an advertisement output result storage processing unit 214, and an advertisement output result confirmation processing unit 215, a contract information storage unit 221, a page The information storage unit 224, audience quality table 225, advertisement control information storage unit 226, and advertisement output result storage unit 227 are provided.

Note that the page information storage unit 224 included in the user terminal 13 and the page information storage unit 224 included in the ad server 20 are synchronized with each other, and store the same information.

[0225] As described above, the user terminal 13 is configured to include a part of each functional unit included in the ad server 20 illustrated in FIG. Can be stored in the user terminal 13. As a result, the user terminal 13 can obtain the user's audience quality rank and notify it to the ad server 20, and the ad server 20 can perform a quick process based on the audience quality rank notified from the user terminal 13. There is an advantage that can be done.

FIG. 35 is a block diagram showing still another example of the functional configurations of the user terminal 13 and the ad server 20. In the example shown in FIG. 35, the user terminal 13 includes a user audience quality rank acquisition processing unit 212, an advertisement control processing unit 213, a user audience quality rank storage unit 222, an audience quality rank performance storage unit 223, a page information storage unit 224, An audience quality table 225 and an advertisement control information storage unit 226 are provided. The ad server 20 includes an ad control information input processing unit 211, an ad output result storage processing unit 214, and an ad output result confirmation processing unit 215, a contract information storage unit 221, a page information storage unit 224, an audience quality And a storage unit of the table 225 and the advertisement output result storage unit 227.

[0227] Note that the page information storage unit 224 and audience quality table 225 of the user terminal 13 and the page information storage unit 224 and audience quality table 225 of the ad server 20 are synchronized with each other and store information of the same content. To do.

[0228] In this way, by configuring a part of each functional unit included in the ad server 20 illustrated in FIG. 2 as the user terminal 13, the advertisement control according to the attribute of the user operating the user terminal 13 Only the information can be stored in the advertisement control information storage unit 226 of the user terminal 13. This has an advantage that more efficient advertisement can be performed.

[0229] Further, the specific state of the network 11 between the user terminal 13 and the ad server 20 is arbitrary, and the user terminal 13 and the advertiser terminal 15 are personal computers, PDAs, mobile phones, communication devices. Various electronic devices can be used in addition to a television receiver and a television broadcast receiver having a function (two-way communication function), and the specific configuration is not limited. Other detailed configurations can be changed as appropriate without departing from the spirit of the present invention.

Brief Description of Drawings

FIG. 1 is a diagram showing a schematic configuration of an advertisement system 1 in an embodiment to which the present invention is applied.

2 is a block diagram showing a functional configuration of the ad server 20 shown in FIG.

FIG. 3 is a diagram for explaining the standard of advertising effectiveness in the advertising system 1 shown in FIG.

FIG. 4 is a chart showing the correlation between the value of GQP and the number of advertisements displayed in advertising system 1 shown in FIG. [Fig. 5] A chart showing the correlation between the value of GQP and the number of times an advertisement is displayed in the advertising system 1 shown in Fig. 1. (a) shows the case where the rank of the user who displays the advertisement is not limited to a specific rank. (B) shows the case where the user's rank is not limited to a specific rank as in (a), but the display result average audience quality is specified.

6 is a diagram showing a configuration example of an advertisement control information input screen 301 displayed on the display screen of the advertiser terminal 15 shown in FIG.

7 is a diagram showing a configuration example of an advertisement control information input screen 302 displayed on the display screen of the advertiser terminal 15 shown in FIG.

8 is a diagram showing an example of a record format of contract information storage unit 221 shown in FIG.

9 is a diagram showing an example of a record format of a user audience quality rank storage unit 222 shown in FIG.

10 is a diagram showing an example of a record format of an audience quality rank record storage unit 223 shown in FIG.

FIG. 11 is a diagram showing another example of the record format of the audience quality rank performance storage unit 223 shown in FIG. 2.

FIG. 12 is a diagram showing still another example of the record format of the audience quality rank record storage unit 223 shown in FIG. 2.

13 is a diagram showing an example of a record format of the page information storage unit 224 shown in FIG.

FIG. 14 is a diagram showing a configuration example of the audience quality table 225 shown in FIG. 2. (a) shows an example of a record format of the audience quality point table 225a included in the audience quality table 225, and (b) Shows an example of the record format of the audience quality unit price table 225b included in the audience quality table 225, and (c) shows an example of the record format of the audience quality level table 225c included in the audience quality table 225.

FIG. 15 is a diagram showing an example of a record format of the advertisement control information storage unit 226 shown in FIG. 2.

FIG. 16 is a diagram showing an example of a record format of the advertisement display result storage unit 227 shown in FIG. FIG. 17 is a flowchart showing advertisement display frequency distribution processing executed by the ad server 20 of FIG. 1.

FIG. 18 is a flowchart showing the operation of the advertising system 1 shown in FIG.

FIG. 19 is a flowchart showing another example of the operation of the advertising system 1 shown in FIG.

FIG. 20 is a flowchart showing a user audience quality rank acquisition process executed by the ad server 20 of FIG. 1.

FIG. 21 is a flowchart showing an advertisement control process executed by the ad server 20 of FIG.

FIG. 22 is a flowchart showing another example of the advertisement control process executed by the ad server 20 of FIG.

FIG. 23 is a flowchart showing the advertisement display result storing process executed by the ad server 20 of FIG.

FIG. 24 is a diagram showing a configuration example of an advertisement display result screen 303 displayed on the display screen of the advertiser terminal 15 shown in FIG. 1.

FIG. 25 is a diagram showing a configuration example of a questionnaire display format 304 displayed on the display screen of the user terminal 13 shown in FIG.

FIG. 26 is a diagram showing a configuration example of an advertisement display image displayed on the display screen of the user terminal 13 shown in FIG. 1.

FIG. 27 is a diagram showing still another example of the record format of the audience quality rank record storage unit 223 shown in FIG. 2.

FIG. 28 is a diagram showing still another example of the record format of the audience quality rank performance storage unit 223 shown in FIG. 2.

FIG. 29 is a flowchart showing still another example of the operation of the advertising system 1 shown in FIG. 1.

30 is a flowchart showing still another example of the operation of the advertising system 1 shown in FIG.

FIG. 31 is an overall flowchart showing another example of user audience quality rank acquisition processing executed by the ad server 20 of FIG. 1.

FIG. 32 is a flowchart showing details of processing in audience quality rank acquisition (step S 300) in the user audience quality rank acquisition processing of FIG. 31. [33] FIG. 33 is a flowchart showing details of processing in the audience quality rank record storage (step S500) in the user audience quality rank acquisition processing of FIG.

FIG. 34 is a block diagram showing another example of the functional configuration of the user terminal 13 and the ad server 20 shown in FIG.

FIG. 35 is a block diagram showing still another example of the functional configuration of the user terminal 13 and the ad server 20 shown in FIG.

Explanation of symbols

1 Advertising system

11 network

13 User terminal

15 Advertiser terminal

20 Ad server

Claims

The scope of the claims

[1] An advertisement system that transmits advertisement data to a user terminal operated by a user and outputs an advertisement on the user terminal.

Advertising control information storage means for storing, for each advertisement, control information indicating a condition for causing the user terminal to output an advertisement;

Based on user audience quality acquisition means for acquiring audience quality of a user who operates the user terminal, control information stored in the advertisement control information storage means, and audience quality acquired by the user audience quality acquisition means, Advertisement control means for controlling transmission of advertisement data to the user terminal;

An advertising system comprising:

[2] The user audience quality acquisition means acquires an audience quality rank in which the audience quality of the user who operates the user terminal is numerically calculated.

The advertisement control means transmits advertisement data to the user terminal based on the control information stored in the advertisement control information storage means and the audience quality rank acquired by the user audience quality acquisition means. The advertising system according to claim 1, wherein the advertising system is controlled.

[3] The user audience quality acquisition means determines an audience quality rank of a user who operates the user terminal based on an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. The advertisement system according to claim 2, wherein the advertisement system is acquired.

[4] The advertising system provides content to the user terminal in response to a request for the user terminal,

A content-by-content quality ranking result storage means for storing information related to the user's audience quality rank for each content provided to the user terminal;

The user audience quality acquisition means, when content is requested by the user terminal, determines the user terminal based on information stored in the content audience quality rank record storage means corresponding to the requested content. To obtain the audience quality rank of the operating user, The advertising system according to claim 2, wherein:

[5] The user audience quality acquisition means determines an audience quality rank of a user operating the user terminal based on an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. 5. The advertisement system according to claim 4, wherein the information is acquired, and the information stored in the audience quality rank performance storage means for each content is updated based on the acquired audience quality rank.

[6] In response to a request from the user terminal, the advertising system provides the user terminal with content related to a program broadcast by wire or wirelessly, a movie released to the theater, a play, a performance, or other events. To do,

Subject information storage means for storing information indicating the date, date, or time of provision of broadcast programs, movies, plays, performances and other events related to the content in association with the content provided to the user terminal;

Corresponding to the date / time / time when the content was requested by the user terminal and the date / time / time related to the provision of broadcast programs, movies, plays, performances or other events related to the content. And providing time audience quality rank record storage means for storing information related to the audience quality rank of the user,

The user audience quality acquisition means, when content is requested by the user terminal, is based on the information stored in the subject information storage means and the date or date / time or time when the content is requested and the content is related. The broadcast date, date, time, or time related to the provision of broadcast programs, movies, plays, performances, and other events, and the information stored in the provision time and audience quality rank record storage means. The advertisement system according to claim 2, wherein an audience quality rank of a user who operates the user terminal is acquired based on the advertisement quality rank.

[7] The user audience quality acquisition means determines an audience quality rank of a user operating the user terminal based on an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. 7. The advertising system according to claim 6, wherein the advertisement system updates the information stored in the provision time audience quality rank record storage means based on the obtained audience quality rank.

[8] In response to a request from the user terminal, the advertising system provides the user terminal with content related to a program broadcast by wire or wireless, a movie released to the theater, a play, a performance, or other events. To do,

Corresponding to information indicating the means or opportunity used by the user to reach the content, the method further includes a reaching method audience quality rank result storage means for storing information related to the user's audience quality rank,

The user audience quality acquisition means, when content is requested by the user terminal, acquires information indicating the means or trigger used by the user to reach the content included in the content request information, The audience quality rank of the user who operates the user terminal is obtained based on the obtained information indicating the means or trigger of arrival and the information stored in the arrival method audience quality rank record storage means. The advertising system according to claim 2.

[9] The user audience quality acquisition means determines an audience quality rank of a user who operates the user terminal based on an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. Acquired and based on the acquired audience quality rank! 9. The advertisement system according to claim 8, wherein the information stored in the reaching method audience quality rank record storage means is updated.

[10] In response to a request from the user terminal, the advertising system provides the user terminal with content related to a program broadcast by wire or wireless, a movie released to the theater, a play, a performance, or other events. To do,

Information related to the user's audience quality rank is stored in association with information on the relationship between the time required for browsing, listening, or viewing all of the content and the actual time when the user browsed, listened to, or viewed the content. It further includes a browsing degree audience quality rank performance storage means,

The user audience quality acquisition means acquires real time when the user browses, listens to, or views the content when content is requested by the user terminal, and browses, listens, or views all of the content. The relationship between the time required and the acquired actual time is obtained, and the relationship obtained and stored in the browsing degree audience quality rank record storage means. 3. The advertisement system according to claim 2, wherein the audience quality rank of the user operating the user terminal is acquired based on the received information! /.

[11] The user audience quality acquisition means determines an audience quality rank of a user operating the user terminal based on an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. Acquired and based on the acquired audience quality rank! 11. The advertisement system according to claim 10, wherein the information stored in the browsing degree audience quality rank result storage means is updated.

[12] The advertising system provides content to the user terminal in response to a request for the user terminal power,

Subject information storage means for storing information indicating the date, date and time or time of provision of the content;

Corresponding to the difference between the date, date, time or time related to the provision of content and the date, date, time, or time when the user operates the user terminal to reach the content, information related to the audience quality rank of the user is obtained. It is also equipped with a means of memorizing the arrival time audience quality rank results to be stored

The user audience quality acquisition means, when content is requested by the user terminal, based on the information stored in the subject information storage means, the date or date / time or time related to the provision of the content and the content A user who operates the user terminal based on the arrival time and the information stored in the arrival time audience quality rank storage means! 3. The advertisement system according to claim 2, wherein the audience quality rank is acquired.

[13] The user audience quality acquisition means determines an audience quality rank of a user who operates the user terminal based on an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. 13. The advertising system according to claim 12, wherein the information is acquired and updated based on the acquired audience quality rank! And the information stored in the arrival time audience quality rank record storage means is updated.

[14] The advertising system provides content to the user terminal in response to a request for the user terminal power, Corresponding to information indicating the means or opportunity used by the user to reach the content, the method further includes a reaching method audience quality rank result storage means for storing information related to the user's audience quality rank,

The user audience quality acquisition means, when content is requested by the user terminal, acquires information indicating the means or trigger used by the user to reach the content included in the content request information, The audience quality rank of the user who operates the user terminal is acquired based on the acquired information indicating the means or opportunity of arrival and the information stored in the arrival method audience quality rank record storage means! The advertising system according to claim 2, characterized in that.

[15] The user audience quality acquisition means determines an audience quality rank of a user who operates the user terminal based on an answer input by operating the user terminal with respect to an audience quality rank acquisition questionnaire. Acquired and based on the acquired audience quality rank! 15. The advertisement system according to claim 14, wherein the information stored in the reaching method audience quality rank result storage means is updated.

[16] The advertising system provides content to the user terminal in response to a request for the user terminal power,

The user audience quality acquisition means acquires real time when the user browses, listens to, or views the content when content is requested by the user terminal, and browses, listens, or views all of the content. The relationship between the time required and the acquired actual time is obtained, and based on the obtained relationship and the information stored in the browsing degree audience quality rank record storage means! /, The user operating the user terminal The advertisement system according to claim 2, wherein the audience quality rank is acquired.

[17] The user audience quality acquisition means is a user operating the user terminal based on an answer input by operating the user terminal in response to an audience quality rank acquisition questionnaire. Get the audience quality rank, based on the obtained audience quality rank! 17. The advertisement system according to claim 16, wherein the information stored in the browsing degree audience quality rank result storage means is updated.

[18] It further comprises audience quality point storage means for storing audience quality point values for each audience quality rank of the user,

The advertisement control information storage means stores a total audience quality point value for each advertisement as the control information,

When the advertisement control means transmits advertisement data of advertisements in which the audience quality point value is stored in the advertisement control information storage means to the user terminal, the audience quality acquired by the user audience quality acquisition means The audience quality point value stored in the audience quality point storage means is acquired based on the rank, and the cumulative value of the acquired audience quality point values reaches the total audience quality point value stored in the advertisement control information storage means. The advertisement system according to any one of claims 2 to 17, wherein the advertisement data of the advertisement is transmitted to the user terminal.

[19] The audience quality unit price storage means for storing the advertisement unit price for each audience quality rank of the user, wherein the advertisement control information storage means stores a total advertisement amount for each advertisement as the control information,

The advertisement control means, based on the audience quality rank acquired by the user audience quality acquisition means, when transmitting advertisement data of an advertisement whose total advertisement amount is stored in the advertisement control information storage means to the user terminal. The unit price stored in the audience quality unit price storage means is acquired, and the advertisement data of the advertisement is stored until the accumulated value of the acquired unit price reaches the total advertisement amount stored in the advertisement control information storage means. 18. The advertising system according to claim 2, wherein the advertising system is transmitted to a user terminal.

[20] Further comprising an audience quality level storage means for storing the audience quality level for each audience quality rank of the user,

The advertisement control information storage means stores an average audience quality level for each advertisement as the control information, The advertisement control means, based on the audience quality rank acquired by the user audience quality acquisition means, transmits the advertisement data of the advertisement whose average audience quality degree is stored in the advertisement control information storage means to the user terminal. The average audience quality stored in the advertisement control information storage means is obtained by acquiring the audience quality degree stored in the audience quality storage means, and the average value of the audience quality obtained for the advertisement is stored in the advertisement control information storage means. The advertisement system according to any one of claims 2 to 19, wherein the advertisement data of the advertisement is transmitted to the user terminal so as to match the quality.

[21] An advertisement control method in an advertisement system for transmitting advertisement data to a user terminal operated by a user and outputting an advertisement at the user terminal,

The advertisement system includes an advertisement control information storage unit that stores, for each advertisement, control information indicating a condition for causing the user terminal to output an advertisement.

Obtaining the audience quality of the user operating the user terminal;

Controlling transmission of advertisement data to the user terminal based on the acquired audience quality and control information stored in the advertisement control information storage means;

An advertisement control method characterized by the above.

[22] An advertisement evaluation method in an advertisement system for transmitting advertisement data to a user terminal operated by a user and outputting an advertisement at the user terminal,

The advertisement system includes an advertisement output step of transmitting the advertisement data to the user terminal and outputting an advertisement;

Before or after the advertisement output step, an audience quality acquisition step of acquiring audience quality of a user operating the user terminal;

A recording step of recording the audience quality acquired in the audience quality acquisition step in association with the advertisement after the advertisement output step and the audience quality acquisition step;

An advertisement evaluation method comprising:

[23] In the audience quality acquisition step, the advertising system acquires an audience quality rank obtained by quantifying the audience quality of the user operating the user terminal,

23. The advertisement evaluation method according to claim 22, wherein, in the recording step, the audience quality rank acquired in the audience quality acquisition step is recorded in association with the advertisement.