KR20120010219A - Personal broadcast website system - Google Patents

Abstract

PURPOSE: A personal broadcast website system is provided to offer profit to a UCC provider by linking an advertisement to the UCC. CONSTITUTION: A specific demand among various demands is established as an advertising target(S1202). Various advertisement methods are offered to an advertiser. The advertisement method which is selected by the advertiser is inputted(S1203). The inputted advertisements are registered(S1204). An advertisement selection from an advertising broadcaster is inputted. The advertisement selected by the broadcaster is uploaded to his broadcasting home page(S1207).

Description

Personal broadcast website system

The present invention relates to a personal broadcasting homepage and an advertisement linkage system for selling personal broadcasting and goods.

The present invention relates to a personal broadcast homepage and advertisement linkage system.

The rapid spread of the Internet has made it an indispensable necessity in modern life. In addition, due to the rapid spread of smart phones, users can take personal images anytime and anywhere and upload them to their cafes or blogs via the Internet. In addition, the number of users who want to generate information and share the information with other users is increasing, away from the way users only passively accept information through the Internet. In particular, UCC (user created contents) based on Web 2.0, which promotes openness, sharing, and participation, has become very popular with netizens and has been widely expanded.

In accordance with this trend, video service providers that provide services for registering a video taken by a user using a smart phone and playing the same according to a user's request are also rapidly increasing. Users not only watch videos, but also scrap videos of their choice on their platforms, such as cafes and blogs.

However, currently provided UCC is provided to netizens in the order of uploading without category, etc. from the UCC operation server, it is not classified by upload user or subject uploading UCC. In addition, the UCC is satisfied with only seeing the UCC, and the reality is that it cannot provide other profitable businesses.

Therefore, a user can provide a homepage for providing UCC in the form of a personal broadcasting station for each user, and a UCC providing and operating system that can generate a profitable business through a UCC provided by a user or provided elsewhere is urgently required. will be.

An object of the present invention is to solve the above-mentioned problems, it is possible to provide a user-produced video or real-time video in the form of a personal broadcast on their personal homepage, and the specific channel of another person's personal station The purpose of the present invention is to provide a personal broadcasting system and a method for subscribing to a personal broadcasting station of the company, and in connection with a product sales advertisement UCC, so that the profit can be returned to the user who raised the UCC when a profit is generated in the future.

In order to achieve the object of the present invention as described above, according to a feature of the present invention, the system for providing a personal broadcast homepage of each user, in response to the user's request to open a personal broadcast homepage corresponding to the user and And a data storage unit for storing a video content uploaded by the user in a channel selected by the user, including one or more channels opened by the user as a submenu of the personal broadcasting homepage. The user who receives and stores the user's member information, the member manager requesting to open the user's personal broadcasting station to the data storage, and the user who uploaded or shared the video content related to the product sale advertisement to his or her personal broadcasting station or his blog. The item is sold or the video content is Pay the specified point in accordance with the number of bottled water, and characterized in that it comprises a user-created content (UCC) broadcast server comprising a point management unit that manages the use of the point.

The data storage unit may include: an uploading and encoding server for uploading and encoding image contents uploaded or recorded in real time by the user from the personal broadcasting homepage website; a file storage copying and storing the image contents from the uploading and encoding server; A database (DB) server that registers the image content information from the uploading and encoding server, converts a codec of the image content stored in the file storage, generates image contents for each size, and transmits the image content to the file storage; A transcoding application unit for transmitting the converted video content information to the database server according to a video information request of a user who wants to view the video content retrieved from the personal broadcasting homepage. Web Server to deliver recreational information, and to download the requested video content file from the file storage includes a media server for providing a video streaming to the user requesting the video content playback.

Preferably, the uploading and encoding server uploads the video content stored in the user's PC or the user's personal portable terminal, or receives the video content in real time through a camera connected to the PC or the personal portable terminal, The video content is delivered by sharing the video content of another user at the request of the user.

Preferably, the uploading and encoding server is configured to share the video contents uploaded to a specific channel in the personal broadcasting homepage of another user after the request time to the channel of the personal broadcasting station designated by the user according to the user's request. Upload the video contents automatically.

In one embodiment, the point management unit, the point according to the number of times that the user-related uploaded or sent to other users of the video content related to the reproduction, and the number of times the other user clicks to access the corresponding advertising site And the accumulated points generated according to the points according to the points, and the points according to the number of times the other user purchases the article according to the advertisement.

On the other hand, the data storage unit may be set to have any of the properties of each of the channel of the user's personal broadcast home page in response to the user, either full disclosure, password disclosure, age restriction disclosure or unpublished.

In addition, the uploading and encoding server may enable one or more of the user's video contents to be shared in other user channels according to the user's request.

According to still another aspect of the present invention, a method for mediating advertisement using a video of a personal broadcasting homepage may include: receiving a setting of a specific consumer from among advertisers as an advertisement target; Providing a variety of advertising methods to the advertiser to receive a selected advertising method; Registering the input advertisement; Receiving an advertisement selection from an advertisement broadcaster who wants to play the advertisement as a video; Uploading the advertisement selected by the commercial broadcaster to a predetermined place of the personal broadcasting homepage of the commercial broadcaster according to the selection of the commercial broadcaster; Calculating an advertisement revenue according to a predetermined method and paying the advertisement to the broadcaster; It includes.

The advertisement mediation method may include storing an advertisement of the advertiser in an advertisement pool corresponding to the set target; And providing the advertisement broadcaster so as to select an advertisement from a desired kind of advertisement pool among various advertisement pools.

The various advertisement methods may include an intro advertisement exposing an advertisement image before playing a video of a personal broadcasting homepage, an overlay advertisement exposing a text or a banner at the bottom of a video player, a organized advertisement in which users organize an advertisement image through a studio, and a personal broadcasting homepage. The server may include any one or more of a product advertisement (CPS) for generating a separate video advertising the product to expose the advertisement.

The personal broadcasting homepage system according to the present invention can produce or broadcast his or her own personalized video content anytime, anywhere, and send his / her own video content to other people's broadcasting homepages so that they can be broadcasted on other people's broadcasting homepages. A specific channel of the broadcasting homepage of may be made available to subscribe to his or her personal broadcasting station. In addition, in conjunction with the product sales advertising UCC may be able to return to the user who raised the UCC in the event of a profit generated by the sale of the product in the future.

In addition, by using the property of the participation allowable channel of the personal broadcasting homepage according to the present invention it is possible to create a space for citizen participation in public offices.

1 is a block diagram showing a tree structure of a personal broadcasting homepage according to the present invention.
2 shows a schematic configuration of a personal broadcast homepage according to the present invention.
3 and 4 illustrate an example of a menu configuration of a personal broadcast homepage.
5 to 9 illustrate an example of a process of sending a UCC image of itself or another person to another place or sharing it with another person.
10 illustrates an example of sending a user's UCC image to others in the broadcast homepage of the user.
11 illustrates an example of a case where an advertisement UCC of the personal broadcasting homepage is clicked and connected to a sale site of the corresponding article.
12 is a schematic diagram showing a method of using an advertising system using a broadcasting homepage according to the present invention.
Figure 13 shows the structure of the personal broadcast homepage according to the present invention and the flow of services.

In order to fully understand the present invention, the advantages of the operability of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a block diagram showing a tree structure of a personal broadcasting homepage according to the present invention.

Referring to FIG. 1, in the tree structure of the personal broadcasting homepage, the main page 101 of the personal broadcasting service exists, and the personal homepages 102 of the users, that is, the user personal broadcasting station, exist at the bottom thereof. In addition, there are various channels 103 opened by the users in the individual broadcasting stations of the users. Each of the channels is configured in such a way that there are various images 104 produced by the user or shared by other users.

Each user can set whether to make all his channels public, only specific, or private. Also, all UCCs belonging to each channel can be made public, limited by age, private, etc. You will be able to set

2 shows a schematic configuration of a personal broadcast homepage according to the present invention.

Referring to FIG. 2, the UCC broadcasting server 200 is connected to an external personal PC, a smartphone, or another website through a public telephone network, a network, and the like, and a data storage unit 201 and a member manager. 202, a point manager 203 is included.

The data storage unit 201 stores UCC data of each user through the tree structure shown in FIG. 1, manages sharing relationships and UCC channel subscription settings set by each user, and searches according to a user's UCC data search request. And output a search result.

The member manager 202 receives and stores information of a user who subscribes to the UCC broadcast server 200, and requests the data storage 201 to open a user's personal broadcasting station.

The point manager 203 pays a point determined according to the number of times the item is sold or the advertisement UCC is replayed to a user who uploads or shares the UCC related to the item sale advertisement to his broadcasting station or his blog, and then the user Performs functions to manage what is used or monetized.

Hereinafter, the personal broadcast homepage system according to the present invention will be described according to the use process.

First, a user who wants to use the personal broadcasting system according to the present invention subscribes to the UCC broadcasting server 200 as a member. The member manager 202 stores the input information according to a user's request to join a member, and requests the data storage unit 201 to open a broadcasting station homepage of a new member. When the data storage unit 201 creates a new user's personal broadcast homepage, the user may post his UCC broadcast to the personal broadcast homepage through login.

First, when the user wants to upload a UCC on the user's PC, the user uploads the UCC produced by using a personal video recording device or a PC web camera to a channel of his personal broadcasting station. The individual broadcasting station channel can be arbitrarily created by each user, and can set whether the characteristics of the channel are made public, limited to specific persons, restricted according to age, or made private. The user can upload his or her UCC video under each channel of the created personal broadcasting station. You can, of course, share a single UCC on your own channels.

The user may upload a video taken by the mobile terminal through a mobile communication network or a wifi network to a specific channel of a personal broadcasting station using a mobile terminal such as a smart phone. In this case, it may be uploaded using a separate application for a portable terminal such as a smartphone, or may be uploaded using a general-purpose internet browser for a smartphone.

In addition, the user can upload a real-time broadcast as a UCC video to the channel of his broadcasting station using a PC web camera or a built-in camera of the portable terminal.

You can also upload UCC videos to your channel by sharing or spreading UCC videos in other users 'stations or videos on other websites, and all UCCs updated on those channels by subscribing to channels in other users' stations. You can also make it visible on your channel.

3 and 4 illustrate an example of a menu configuration of a personal broadcast homepage.

Referring to FIG. 3, an example of a user's personal broadcasting homepage is shown, and various channels opened by the user are listed in the right channel list. In the middle, the UCC selected in one channel of the personal broadcasting homepage is played. Below the UCC being played, thumbnails of other UCCs belonging to the channel are displayed.

Below the UCC being played, there is a comment attached to the UCC, and below the channel list, a list of UCC videos updated by the channel of another user who is subscribed to is listed.

Referring to FIG. 4, an image content and a channel management screen in each personal broadcasting homepage may be viewed. When the list of channels operated by the user is displayed, the channel can be deleted or created in this area, and the property of each channel or the channel name can be changed.

The properties of each broadcast channel you open are public, open only to the public, private only visible to the public, full open to all, 19 gold only to 19 and older, and secret only to those who know your password. Can be defined by channel. You can also allow or prohibit the general public from subscribing to and embedding the channel, and allow the public to send videos to your channel.

5 to 9 illustrate an example of a process of sending a UCC image of itself or another person to another place or sharing it with another person.

As shown in FIG. 5, if there is a video or an advertisement of a user who likes UCC of another person or another user, the menu button at the bottom of the UCC playback window is clicked. Clicking the menu button brings up several submenus as shown in FIG. 6 shows an example of sharing, sending, embedding, and subscribing. If the user selects to share, as shown in FIG. 7, the user sets a blog to be shared through a pre-set block or a sharing selection, so that the UCC image can be uploaded to other sites such as Twitter, Naver blog, and MeToday. You can share. When the user selects the mail sending menu, a mail transmission sub screen as shown in FIG. 8 is displayed, and the user can input a transmission email receiving email address and the like and transmit a UCC image by mail.

If the user selects the embed menu, the URL link address or HTML source can be copied to other web sites or widgets so that the UCC can be viewed as shown in FIG.

On the other hand, when a user subscribes, all UCCs that are updated on the channel of another user with the UCC, not the corresponding UCC, can be viewed on their own subscribed channel. That is, UCC video after the time of subscribing in a specific channel of another user who subscribed can be subscribed to his channel. In this case, a predetermined number of UCC images uploaded before the subscription time may also be viewed on the subscribed channel.

In addition, a user may send his / her own video to a channel of a property that allows others to participate in the UCC video of his / her own broadcasting channel.

10 illustrates an example of sending a user's UCC image to others in the broadcast homepage of the user.

In addition, in the personal broadcast homepage system according to the present invention, content (eg, program or video content) in a channel can be easily changed by a user. In this case, the changed contents are also performed in the homepage of another user who subscribed to the channel or embedded the content. For example, if user B embedded a channel called User 9's 9 hour news broadcast, the 9 hour news would be broadcast at first, but if User A deleted the 9 o'clock news in the channel and proceeded to the 0 o'clock deadline, The 9 o'clock news no longer appears on the channel that the user B embeds, and the 0 o'clock deadline is played. In the same principle, when the user A uses the 9 o'clock news broadcast channel to broadcast in real time, the channel embedded by the user B is also broadcasted in real time.

On the other hand, when the user makes the channel's property a participant-allowed channel so that anyone can upload content to his or her channel, it can be used for various purposes. For example, if you operate a participation channel such as the newspaper system on the official website, citizens will be able to freely send images taken with digital cameras and mobile phones to the newspaper channel on their smartphones or the web. The chances are great. In addition, all citizens can become reporters by using the citizen UCC channel, and if the flea market channel is operated, it is possible to freely trade used goods.

In addition, as a function of DVM (Direct Video Message), you can send your own video to other people's private participation channel. This channel is only viewable by the user who owns the homepage, not the public. Using this feature, you can send a video resume to the hiring manager, or a video message for courtship purposes. In addition, organizations such as companies can be used as a system of confidential reporting (similar to the newspaper channel above).

Meanwhile, a user using the personal broadcasting homepage system according to the present invention may search for a specific keyword and search for a corresponding user, channel, or UCC image. The search result can list the results by the comprehensive search result that searched all the UCC title, channel title, and tag contents, and by type according to the user name, channel, and UCC contents. If the user wants to see the result according to the channel name among the search results, the user selects a channel menu and then selects a specific channel. Then, the user moves to the channel of the selected personal broadcasting homepage.

On the other hand, the personal broadcast homepage system according to the present invention has a feature of giving points to each user in connection with a shopping mall through UCC upload. For example, the system according to the present invention, when a third party purchases an item of the advertisement along the advertisement link that comes with the advertisement UCC or personal UCC image uploaded by the user, the user uploads a predetermined point to the user who uploaded the UCC image. To pay. In addition, even if the product is not purchased, the advertisement UCC may be paid a predetermined point according to the number of times of replay.

11 illustrates an example of a case where an advertisement UCC of the personal broadcasting homepage is clicked and connected to a sale site of the corresponding article.

In the personal broadcasting homepage according to the present invention, when there are many visitors who visit the user's broadcasting homepage or other users who subscribe to the user's channel, or many users follower uploads the UCC to the user's Twitter, etc. The probability of seeing or clicking on the UCC to go to the merchandise sales site or purchasing the merchandise is increased. In this case, a predetermined point is provided to the user who uploaded or shared the advertisement UCC according to the number of times of viewing the advertisement, the number of clicks, and the number of times the corresponding item was purchased. These points can be used later on personal broadcasting homepages or affiliate sites, and can be converted into cash if a certain amount of points are accumulated.

Meanwhile, the personal broadcasting homepage according to the present invention may provide a method of clicking an advertisement embedded in the form of a text advertisement in a personal photographing UCC as well as a direct advertisement UCC.

The point manager 203 of FIG. 2 may calculate the points by differentiating the points according to the item purchase, the points according to the number of clicks on the corresponding advertisement site, and the points according to the number of times the corresponding advertisement video content is played.

Hereinafter, an advertisement system (hereinafter, referred to as an open market) using a personal broadcasting homepage according to the present invention will be described.

The ad open market according to the present invention is an advertisement solution that provides accurate customer targeting and advertisement effects by directly connecting an advertiser who wants to sell a product to a broadcast homepage user who advertises a broadcast through a personal broadcast homepage, and omits an intermediate advertising agency. to be.

12 is a schematic diagram showing a method of using an advertising system using a broadcasting homepage according to the present invention.

Referring to FIG. 12, first, an advertiser wants an advertisement and registers as an advertiser (S1201). The advertisement target is set (S1202). The advertisement target setting is for maximizing accurate customer targeting and advertisement effect, and the advertisement uploaded by the advertiser through the advertisement target setting is registered in one of various advertisement pools or in a plurality of advertisement pools. Then the advertiser selects an advertisement product (S1203). Here, the advertisement product is an intro advertisement that exposes an advertisement video before playing a video of a personal broadcasting homepage, an overlay advertisement that exposes a text or a banner at the bottom of a video player, a programming advertisement in which users organize an advertisement video through a studio, and a personal broadcasting homepage server. It refers to a product advertisement (CPS) that exposes an advertisement by making a separate video advertising a product, and the advertiser selects one of the advertisement methods. And finally when the advertisement registration (S1204), the advertiser's advertisement is registered in the desired advertising pool.

Meanwhile, in order to act as an advertisement broadcaster, broadcast homepage users subscribe to an advertisement broadcaster (S1205). In operation S1206, the user selects an advertisement he / she wants from the advertisement pool having various advertisements. At this time, the user uploads the selected advertisement to his personal broadcasting homepage in an advertisement embedding format (S1207). Meanwhile, the user may organize and advertise the advertisement according to his or her personality (S1208). Advertising organization means that the users organize the advertisement video through the studio.

Then, the personal broadcasting homepage server broadcasts the advertisement provided by the advertiser through the advertisement broadcaster's video or a separate individual advertisement video (S1209). Then, the advertising revenue is calculated according to the number of times of exposure of the advertisement or the number of visits to the homepage, the number of purchases or sales amount following the exposure of the advertisement, or a predetermined ratio, and the proceeds are calculated. Settle to (S1210).

Meanwhile, an advertisement broadcaster (user) may upload a video including the advertisement to each user's blog, for example, Naver blog, Daum blog, Cyworld, Eagles, Twitter, etc., as well as the broadcast homepage. As a result, more ad impressions can result in more advertising revenue.

For example, if an advertiser chooses an intro ad, the advertiser pays 40% of the ad revenue. If an overlay ad is selected, the advertiser receives 20% of the ad revenue per click for text and 40 per impression for banner ads. If the advertiser pays a% of advertising revenue and selects a grouped advertisement, the advertising revenue of 40% per play can be settled. On the other hand, when the advertiser produces and uploads a product sale advertisement video separate from the personal broadcast homepage operator, the operator may have 3% to 20% of the selling price settled.

13 shows the structure of the personal broadcast homepage according to the present invention and the flow of services.

Referring to FIG. 13, when a user who wants to use a personal broadcast homepage uploads a UCC video or performs a live recording in real time on a personal broadcast website 1201, the upload & encoding server 1202 uploads or records a real time recording. The image data is received, the image file is copied to the file storage 1203, and the image information is registered with the DB server 1204. The transcoding application unit 1205 codec converts an image file stored in the file storage 1203, generates an image for each size, and registers the converted image information in the DB server 1204.

If the user wants to see the UCC in his or another broadcasting station on the personal broadcasting homepage, the user requests the web server 1207 to play the video information through the personal broadcasting UCC player 1206. The personal broadcast UCC player 1206 may be a flash present in the personal broadcast website 1201 or may be an application embedded in a personal portable terminal such as a smartphone. The DB server 1204 receives image information from the web server 1207, and instructs the file storage 1203 to download the image file to the media server 1208. The media server 1208 provides the downloaded video file to the personal broadcast UCC player 1206 in the form of video streaming.

13 may be included in the data storage 201 of FIG. 2.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. . Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

101: main page 102: personal homepage 103: channel
200: UCC broadcast server 201: data storage unit
202: member management unit 203: point management unit
1201: personal broadcast website 1202: upload & encode server 1203: file storage
1204: DB server 1205: transcoding application unit
1206: personal broadcast UCC player 1207: web server 1208: media server

Claims (3)

In the advertising mediation method using a video of the personal broadcast homepage,
Receiving a setting of a specific consumer as an advertisement target from various consumers from the advertiser;
Providing a variety of advertising methods to the advertiser to receive a selected advertising method;
Registering the input advertisement;
Receiving an advertisement selection from an advertisement broadcaster who wants to play the advertisement as a video;
Uploading the advertisement selected by the commercial broadcaster to a predetermined place of the personal broadcasting homepage of the commercial broadcaster according to the selection of the commercial broadcaster;
Calculating an advertisement revenue according to a predetermined method and paying the advertisement to the broadcaster; Advertising mediation method comprising a. The method of claim 1,
The advertisement mediation method,
Storing the advertisement of the advertiser in an advertisement pool corresponding to the set target; And
And providing the advertisement broadcaster so as to select an advertisement from a desired kind of advertisement pool among various advertisement pools. The method of claim 1
The various advertising methods
An intro ad that exposes an advertisement video before playing a video on a personal broadcast homepage, an overlay ad that exposes text or a banner at the bottom of a video player, a organized advertisement where users organize an advertisement video through a studio, and a personal broadcast homepage server advertises a product. Advertising mediation method comprising any one or more of the product advertising (CPS) to produce a separate video to expose the advertisement.

Images