WO2003077172A1

WO2003077172A1 - Marketing support apparatus and marketing support method

Info

Publication number: WO2003077172A1
Application number: PCT/JP2003/002874
Authority: WO
Inventors: Itaru Tanimura; Thomas Mactavish Callaghan; Akihiko Nishi; Kenji Kawaguchi
Original assignee: So-Net M3, Inc.
Priority date: 2002-03-11
Filing date: 2003-03-11
Publication date: 2003-09-18
Also published as: JP2003263597A

Abstract

Personal data on medical experts is stored in a medical expert table (318) and personal data on MS (medical sales, marketing specialist) is stored in an MS table (312). According to MS identification data which is input by a medical expert to approve an MS, a selection registration table (314) is generated to correlate the medical expert table (318) of the medical expert with the MS table (312) of the approved MS and the medical expert is registered in the medical expert list file of the approved MS, so that the MS can create a message to the medical expert. The MS approved by the medical expert is registered in the MS list file of the medical expert, so that the medical expert can create a message to the MS. Thus, instead of MR (medical representatives), the MS performs advertisement in the message to the medical expert.

Description

TECHNICAL FIELD The present invention relates to a distribution system in which a manufacturing company wholesales goods and the like to a wholesale company, and in a distribution system in which goods are delivered from the wholesale company to the customer, manufacturing information is specified. The present invention relates to a marketing support device method that an information providing agent belonging to a wholesale company or the like can provide to a customer on behalf of an information provider belonging to a company or the like.

This application claims priority on the basis of Japanese Patent Application No. 200-02-658982 filed in Japan on March 11, 2002. Is incorporated herein by reference. 2. Description of the Related Art In some product distribution systems, a manufacturing company that manufactures products wholesales the products to wholesalers and the wholesalers deliver the products to retail customers. For example, in the field of pharmaceuticals, etc., as shown in Fig. 1, manufacturing companies such as pharmaceutical companies that manufacture pharmaceuticals, medical machinery and equipment (hereinafter referred to as pharmaceuticals), and wholesalers of pharmaceuticals etc. There is a logistics system consisting of a company and a hospital that uses drugs, etc., where a manufacturing company wholesales drugs, etc. to wholesale companies, and hospitals purchase drugs from wholesale companies.

A medical information specialist, MR (Medical Representatives), belongs to the pharmaceutical and other manufacturing companies. MRs communicate with medical staff such as doctors, pharmacists, and nurses related to hospitals to provide, collect, and transmit medical information. Pharmaceuticals wholesalers also have Medical Sales, Marketing Specialists (MSs) who are responsible for exchanging information with MRs and medical professionals. This MS is responsible for delivery and collection of medical supplies to hospitals. MS also communicates with healthcare professionals to provide medical information, In addition to collecting and transmitting information, the company communicates with MRs and exchanges information such as the specialty of medical professionals as clients, trends in counterparts, the number of patients in hospitals, and prescriptions. The work is common in exchanging information on pharmaceuticals with medical staff.

By the way, as shown in Fig. 2, it is difficult for MRs to directly take charge of all medical personnel because of the number of people.In practice, the medical personnel responsible for MR and MS are divided. It is often done. The chief physician of each department belonging to a large-scale hospital, etc. that uses large amounts of pharmaceuticals, etc., and the director of the medical bureau who handles medical affairs at hospitals, etc. Often have the authority to select Therefore, MR is mainly responsible for such large-scale hospitals, etc. in cooperation with MS, while MS is not May be responsible mainly in cooperation with MR.

Such an MS may have a closer relationship than a MR with a medical practitioner or other healthcare professional who uses less medicine, and therefore, the MR may provide the MS with a medical practitioner in charge of its product. In some cases, they may be asked to provide advertising services for their products so that they are introduced first.

The request for this advertising agency is made by a human agreement between the MR and the MS, and based on the request from the MR with which the MS actually cooperates, the medical whether or not to introduce pharmaceuticals, etc. belongs to manufacturing company of this MR, also, MR discloses the invention of objectively be confirmed is difficult _c invention the effect and the like of it to ask the publicity behalf of the MS it is, more The purpose of the present invention is to provide a marketing support device and a marketing support device capable of efficiently and promptly communicating between an information providing agent such as MS and a customer such as a medical professional. To provide marketing support methods.

Another object of the present invention is to provide a marketing support apparatus and a marketing support system that enable an information providing agent to objectively confirm the effect of providing information to a customer. To provide a support method.

Still another object of the present invention is to provide a recording medium on which a computer program capable of achieving the above object is recorded, and a computer program.

In order to solve the above-described problems, a marketing support device according to the present invention is a marketing support device that supports an information provider who provides specific information to a customer on behalf of an information provider. The customer database that stores the customer table, the information provider table in which the personal data of the information provider is input, and the selection registration table that associates the customer table with the information provider agent table An information providing agent database, a selective registration unit for receiving registration of identification information of the information providing agent approved by the customer from the customer, and a message regarding specific information addressed to the customer on behalf of the information provider. A message interface that provides information to support creation and a message interface that stores messages addressed to customers , And a customer main Uz sage fin tough Ace providing Medzuseji addressed customer to the customer through the read sleeping Uz preparative work than main Uz message database. Then, when the registration of the identification data of the information providing agent is received from the customer, the selection / registration unit checks the information providing agent table of the information providing agent identified by the identification data and the registered customer. Generate and store a selection registration table that associates with the customer table. The message interface on the information provider agent's side makes it possible to create a message for the registered customer when the selection registration table is generated, and the message interface on the customer side generates the selection registration table. As a result, a message from the customer to the information providing agent can be created.

In the message database, the information providing agent and the customer commonly access the information providing agent's message interface and the customer's message interface to read and write messages in common. it can.

Further, the information providing agent database further has a mass table in which the master manages the information providing agent, and the information providing agent's message interface is provided for the information providing agent's customers. The master enters a state in which a message relating to specific information can be created on behalf of the information providing agent managed by the master. In addition, the message interface on the information providing agent side is in a state where messages can be generated in the name of the information providing agent.

Further, the message interface on the information providing agent side is in a state capable of generating a message in the name of the master. When the message is created for the customer of the information providing agent on behalf of the information providing agent, the information providing agent's message interface is used to provide a plurality of information by referring to the information providing agent database. Select an agent under specified conditions. In addition, the message interface on the information providing agent side, when creating a message on behalf of the information providing agent on behalf of the information providing agent, refers to the customer database to connect a plurality of customers. Select under specified conditions: In addition, an information provider database that stores an information provider table in which the information provider's personal data is entered and a selection registration table that associates the customer table with the information provider table. The selection / registration unit, when receiving registration of the identification data of the information provider from the customer, receives the information provider table of the information provider identified by the identification data and the registered customer's identification data. Generates and stores a selection registration table that associates with the customer table, and uses the information provider's message interface as the information provider's message interface. This function enables the creation of a selective registration table and makes it possible to create a message to the registered customer, and the customer-side message interface allows the customer to create a selective registration table and generate a message from the customer. Make it possible to create a message to the information provider.

Furthermore, the information providing agent database and the information provider database are associated with each other, and the message interface on the customer side allows the information providing agent or master to create a message regarding specific information on behalf of the information provider. The message database centrally manages the messages sent by the information provider to a plurality of customers and holds the status of each message. In addition, the information providing agent message interface accepts the expiration date of the message from the information providing agent, and sets a flag to invalidate the message after the expiration date. , Stop displaying this disabled message.

In addition, the message interface of the information providing agent provides a message to the information providing agent. It notifies the status of the message, accepts a request to cancel the unread message from the information provider, and the message interface on the customer side stops displaying the message for which the cancellation request has been accepted. The information providing agent message interface rejects the cancellation request when the information providing agent requests cancellation of the read message. Further, it has a statistical analysis unit for managing the contact status with the registered customers. The statistical analysis unit counts the number of messages sent to registered customers read. The statistical analysis unit counts the number of registered customers. In addition, the statistical analysis unit counts the number of messages sent to registered customers. In addition, the statistical analysis unit performs based on the rate at which messages sent to registered customers were read.

The information provider belongs to the manufacturer, and the information provision agent belongs to the wholesale company. Specifically, the customer is a medical professional, the information provider is MR (Medical Representatives), and the information providing agent is MS (Medicale Sales, Marketing Special ist).

Further, the marketing support method according to the present invention is a marketing support method for supporting an information providing agent who provides specific information to a customer on behalf of an information provider. And the step of receiving the personal data of the information providing agent and storing this personal data in the information providing agent table, and the step of receiving the information providing agent that the customer inputs to approve the information providing agent. Receiving the identification data; and generating a selection registration table for associating the customer table of the customer with the information providing agent table of the authorized information providing agent based on the identification data of the information providing agent input by the customer. With the tip and the generation of the selection registration table, the customer of the authorized information provider Registering the customer's entry in the register file to make it possible to create a message related to specific information on behalf of the information provider, and creating an optional registration table to allow the information provider It has a step of registering the entry in the customer's information provider list file so that a message can be created from the customer to the information provider.

Furthermore, the recording medium according to the present invention is a recording medium on which a computer-executable combination program is recorded, and is distributed via a network or the like. A possible computer program. A computer program recorded on a recording medium and a computer program distributed via a network or the like support an information providing agent providing specific information to a customer on behalf of an information provider. Receiving the personal data of the customer, storing the personal data in the customer table, receiving the personal data of the information providing agent, storing the personal data in the information providing agent table, and providing the information to the customer. Receiving the identification data of the information providing agent that is input to approve the agent, and, based on the identification data of the information providing agent entered by the customer, the customer table of the customer and the information of the authorized information providing agent A step of generating a selection registration table for associating with the providing agent table, and the generation of the selection registration table Registering the customer's entry in an authorized information provider's customer list file to enable creation of a message for specific information on behalf of the information provider, and generating a selection registration table. As a trigger, there is a step of registering the information provider's entry approved by the customer in the customer's information provider list file so that the customer can create a message to the information provider. .

Further objects, features, and advantages of the present invention will become apparent from more detailed description based on embodiments of the present invention described below and the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram illustrating a drug distribution system.

FIG. 2 is a diagram for explaining the responsibilities of MR and MS.

FIG. 3 is a configuration diagram of a support system to which the present invention is applied.

FIG. 4 is a functional configuration diagram of a support server device constituting the support system of FIG.

FIG. 5 is a diagram for explaining a data configuration of an MS table, a selection registration table, a user table, and a master table included in a database of the MR support server device of FIG. 4 and a correlation between them.

FIG. 6 shows the messages included in the message database of the support server device of FIG. FIG. 4 is a diagram illustrating a data structure of a header record, a message body record, a capture image record, and an arrival call log record, and a correlation therebetween. FIG. 7 is a flowchart illustrating a procedure when a medical staff registers with the support server device of FIG. 4 using a user terminal device.

FIG. 8 is a diagram illustrating a screen displayed on the user terminal device in the MR support system in FIG.

FIG. 9 is a diagram illustrating a display example of the waiting room displayed on the monitor of the user terminal device when the sponsor box in the waiting room of the sponsor frame is clicked.

FIG. 10 is a diagram illustrating a screen for receiving a message from a sales representative. FIG. 11 is a diagram illustrating a screen for creating a message from a user who is a medical staff to MS or MR.

FIG. 12 is a diagram for explaining a display screen of an MS or MR list of medical personnel who are users.

FIG. 13 is a diagram for explaining a display screen of the MS and MR profiles.

FIG. 14 is a diagram for explaining a display screen of the customer list of MS displayed on the MS terminal device in the support system of FIG.

FIG. 15 is a diagram for explaining a customer profile setting screen.

FIG. 16 is a diagram illustrating a screen for creating a message from the MS to the customer. FIG. 17 is a diagram illustrating a screen for creating a link to be associated with a message to a customer.

FIG. 18 is a diagram illustrating a message reception list screen.

FIG. 19 is a diagram for explaining the customer management screen.

FIG. 20 is a diagram illustrating an MS transmission record screen.

FIG. 21 is a diagram illustrating an MS grade evaluation screen.

FIG. 22 is a diagram for explaining a result display screen for each customer.

FIG. 23 is a diagram illustrating an MS management screen displayed on the monitor of the master terminal device.

Figure 24 shows the specified conditions of the MS from which the message is sent and the medical personnel to which the message is sent. FIG. 10 is a diagram illustrating a search screen for performing a narrowed search by a search condition.

FIG. 25 is a diagram illustrating a search result screen of MS extracted according to the search condition.

FIG. 26 is a diagram illustrating a message creation screen displayed on the monitor of the master terminal device.

FIG. 27 is a diagram for explaining the preview screen of the message created in FIG. 25. BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, a support system to which the present invention is applied will be described with reference to the drawings. . As shown in Fig. 3, the support system provides content to medical devices for medical professionals via a network 3 such as the Internet, and provides medical information specialists for pharmaceutical and other manufacturing companies. It is possible to exchange messages on a one-to-one basis with MS, the wholesaler of pharmaceuticals and other pharmaceutical companies, and the medical staff in charge of MRs and MSs. Here, in the distribution system for pharmaceuticals and other products using this support system, as explained with reference to Fig. 2 above, MRs mainly cooperate with MS, mainly for large-scale hospitals, etc. For medical professionals who use a small amount of pharmaceuticals, such as medical practitioners, MS is mainly responsible for cooperating with MR. When the MS communicates with a combat physician who uses a relatively small amount of drugs, the support system also provides information on the drugs, etc. of the manufacturing company to which the specific MR belongs. can do. When the MS who has registered with this support system exchanges information with the medical staff in charge of it, it replaces the MR who is the original information provider on the drug, etc., with the drug of the manufacturing company to which the MR belongs. In some cases, the information provider may provide information on medical services to medical professionals, that is, may act as an information provider for advertising.

Specifically, as shown in FIG. 3, a support system to which the present invention is applied includes a support server device 1 managed by an operator of the system, in which a database 2 for storing various information is constructed, and an MS managed by the MS. Terminal device 5, mass storage terminal device 6 managed by the wholesaler to which MS belongs, and medical personnel such as doctors, pharmacists, nurses, radiologists, etc. Also called user. ), And an MR terminal device 7 managed by the MR. The support server device 1, MS terminal device 5, master terminal device 6, and user terminal device 4 are connected to each other via an integrated services digital network (ISDN) line, cable television (CTV) line, optical cable line, xD SL (x Digita 1 Subscriber Line), connected via a network 3 using a satellite line for digital satellite broadcasting, etc., such as TCP / IP (Transmission Control Protocol / Internet Protocol), FTP (File Transfer Protocol), etc. Data is exchanged according to the transmission protocol.

The support server device 1 has almost the same configuration as a normal computer, has a database 2 stored on a node disk, and has an application for communicating with the operating system and the terminal devices 4 to 7. Various programs such as programs are installed. The support server device 1 provides information such as medical information and academic society information to the user terminal device 4 in response to access from the user terminal device 4 used by the medical person, And manage the exchange of messages with the MR. This message service is provided to healthcare professionals and MS and MR as a service with the same function as commonly used e-mail. It is different from the mechanism of electronic mail.

The user terminal device 4 connected to the support server device 1 via the network 3 is a terminal device operated by medical personnel, and is configured by, for example, a personal computer, and various application programs such as a browser are installed in the user terminal device 4. Installed. The user terminal device 4 can communicate with the support server device 1 by executing a WWW (World Wide Web) browser. Specifically, by executing a browser, the user terminal device 4 can browse the homepage established by the support device 1 or the server device of a manufacturing company or a wholesale company of a pharmaceutical product or the like. . In addition, the user terminal device 4 can exchange messages with the MS operating the MS terminal device 5 or with the MR operating the MR terminal device 7 on the homepage of the support server device 1. .

The MS terminal device 5 connected to the support server device 1 via the network 3 s is a terminal device operated by, for example, a personal computer, on which various application programs such as a browser are installed. The MS terminal device 5 can communicate with the support server device 1 by executing a WWW browser. Specifically, the MS terminal device 5 can exchange messages on the homepage of the support server device 1 with the medical staff operating the user terminal device 4 by executing a browser. . In addition, the MS terminal device 5 can confirm the response of the medical personnel to the message transmitted by the MS on the homepage managed by the support server device 1. While exchanging messages with medical personnel, the MS terminal device 5 can also advertise medicines and the like of a manufacturing company to which a specific MR belongs.

A master terminal device 6 connected to the support server device 1 via the network 3 is a terminal device operated by a person belonging to a department or the like that supervises and manages the sales of the wholesale company to which the MS belongs. It is composed of a computer and various application programs such as a browser are installed. The master terminal device 6 exchanges messages with the medical personnel operating the user terminal device 4 on the home page of the support server device 1 using the name of the MS or the name of the company. Can be done with When transmitting the message to the medical personnel, the mass terminal device 6 can select the medical personnel to which the message is to be transmitted under predetermined conditions. In addition, when transmitting a message to a medical person under the MS name, the mass storage terminal device 6 can select a medical person as a transmission destination and an MS as a transmission source under predetermined conditions. I'm sorry. Then, the mass storage terminal device 6 can also advertise medicines and the like of a specific manufacturer while exchanging messages with medical personnel.

Note that the MR terminal device 7 is a terminal device operated by the MR, and has substantially the same configuration as the MS terminal device 5. That is, the MR terminal device 7 can exchange messages on the homepage of the support server device 1 with the medical staff operating the user terminal device 4 by executing the browser. Further, the MR terminal non-device 5 can confirm the reaction of the medical staff to the message transmitted by the MR on the homepage managed by the support server device 1. Also, the MR side As in the case of the MS above, a master terminal device operated by the person in charge of the manufacturing company to which the MR belongs shall be provided, and this mass storage terminal device will send messages to medical personnel under the MR or company name. May be transmitted. In this case, the mass terminal device 6 may be configured to be able to select, under predetermined conditions, a medical person at the transmission destination or an MR in the name of the transmission.

In addition, there are a plurality of user terminal devices 4, MS terminal devices 5, mass terminal devices 6, and MR terminal devices 7.A plurality of medical personnel, MS, persons in charge of mass terminal devices 6, and MRs are users. By logging in to the support server device 1 by inputting a name and a password, the service from the support server device 1 can be received. The support server device 1 has opened a portal site for healthcare professionals for healthcare professionals, and provides a message exchange function with MS and MR, as described later.ゃ] ½ Provide R with a function of exchanging messages with medical personnel and a user interface for creating messages as described later.

The operator who operates the support server device 1 pays the usage fee from the wholesale company to which the MS who has entered into the contract for using the support system or the manufacturing company to which the MR belongs, on a flat-rate basis, a pay-per-use basis, or a combination of these Benefit by collecting. For example, the operator charges in addition to the basic fee, according to the number of messages sent by the MS or MR and the number of times the medical staff has opened the message. In addition, the support server device 1 manages, for example, the usage status of MS and MR using data generated by a statistical analysis unit 308 described later, and generates billing data accordingly. The support server device 1 is connected to the settlement center via a dedicated line, generates a billing schedule every predetermined period such as a month, and transmits the billing data to the settlement center to perform a settlement process.

In addition, the operator can also obtain advertising revenue from banner advertisements provided on the website. In addition, the support system may charge the medical personnel to use the system.

In addition, the support server device 1 provides information that can identify at least those wholesalers and manufacturing companies that have signed a contract to use the support system, and MS and MR belonging to these vendors. Assign a service code that includes

Next, procedures for medical staff to use the support system will be described. Branch The support server device 1 opens a portal site that provides contents for medical professionals. When a medical professional logs in to the support server device 1 by entering his or her user ID and password, medical information customized for the medical professional is displayed on the browser screen. Furthermore, the medical staff obtains the support code from the MS of the wholesaler or the MR of the manufacturer contracted with the operator of the support server device 1, and registers the service code in the support server device 1. By doing so, it will be possible to browse medical information that is limitedly distributed from registered wholesalers and manufacturing companies. On the screen of the browser, in addition to information as a portal site, a sponsor frame 36 described later, which guides messages from MS and MR, is displayed. Starting from the sponsor frame 36 One-to-one communication with MS and MR is now possible. On the other hand, MS and MRs who want to use the support system for sales activities to healthcare professionals will notify their healthcare professionals of their support code and encourage them to use the support system. When notifying the medical staff of the service code, the MS or MR also notifies the MS ID or MR ID that is its own identification information. When the medical staff registers the MS ID or MR ID in the support server device 1 in order to approve the MS or MR, the medical staff receives a message from the MS or MR and sends a message to the MS or MR. It is possible to send a message. Note that the MS ID and the MR ID are stored in the database 2 in association with the attribute information of the MS and the MR. Data Base 2 issues identification information so that the registered one can be identified as MS or MR.

FIG. 4 is a functional configuration diagram of the support server device 1. In terms of hardware, this functional configuration can be realized by a computer CPU (Central Processing Unit), RAM (Random Access Memory), hard disk, etc., and is provided by an application program with support functions installed on the hard disk. Is achieved. Therefore, these functional blocks can be realized in various forms by combining hardware and software.

The support server device 1 includes an MS-side message interface 300 that supports creation of messages on the MS terminal device 5, the master terminal device 6, and the MR terminal device 7 side, and creates a message on the medical staff side. Supporting user side message evening 3 02, the selective registration unit 304 that accepts registration of identification information such as medical personnel, MS, MR, etc., and the MS terminal device 5, master terminal device 6, and MR terminal device 7 for medical personnel The action decision unit 3◦6 suggesting the action to be taken, the statistical analysis unit 308 that collects and manages the statistics of the contact status of MS and MR with registered medical personnel, and the personal data of MS MS database 31 1, which stores data that associates medical personnel with medical personnel, user database 316, into which personal data of medical personnel are entered, and data between MS and MS and medical personnel.ヅ It has a message database 330 for managing sages, and an MR database 340 for storing a database for associating MRs with medical personnel. The MR database 310, the user database 316, the message database 330, and the MR database 340 are shown as the database 2 in FIG. 3 and are stored on a hard disk or the like.

The MS database 310 and the MR database 340 have almost the same configuration, and the MS database 310 contains the MS table 312 that stores MS personal information and the medical staff. There is a selection registration table 314 for associating the MS and a master table 315 for associating the wholesaler with the MS belonging to this wholesaler.The MR data base 340 stores MR personal information. And a selection registration table 344 for associating the medical staff with the MR. Further, the user data base 316 has a user table 318 in which personal data of medical personnel is stored.

The selection registration unit 304 receives an input of an MS ID, which is an identification code of the MS, from the user terminal device 4 of the medical staff. The selection / registration unit 304 extracts the user table 318 identified by the user ID of the medical staff from the user database 316, and extracts the MS table 318 identified by the MS ID from the MS database 3 Extraction is made from 10 and a selection registration table 3 14 that associates the user table 3 18 with the MS table 3 12 is generated. When the selection registration table 314 is generated, the MS identified by the MS ID is registered with the medical personnel identified by the user ID, and the MS is responsible for the medical personnel as a customer. Will be able to The MS message interface 300 triggers the generation of the selection registration tape 3 14 As an opportunity, messages can be sent from MS to medical personnel. Optional registration table 3 14 also functions as a customer directory file that can be used to record notes about registered medical personnel, and MS can use this customer directory file to send messages to medical personnel registered. Create

Further, the selective registration unit 304 functions similarly in relation to the MR database 340. That is, the selection / registration unit 304 receives an input of an MR identification code MR ID from the user terminal device 4 of the medical staff. The selection / registration unit 304 extracts the user table 318 identified by the user ID of the medical personnel from the user database 316, and extracts the MR table 342 identified by the MR ID into the MR database. A selection registration table 344 is generated by extracting the user table 318 and associating the user table 318 with the MR table 342. When the selection registration table 344 is generated, the MR identified by the MR ID is registered with the medical staff identified by the user ID, and the MR can take charge of the medical staff as a customer. Become like The MS-side message interface 300 functions as an MR-side message interface, and enables the transmission of a message from the MR to a medical professional when the selection registration table 344 is generated. The selection registration table 314 also functions as a customer directory file that can be used to record notes about the registered medical personnel, and the MR can use this customer directory file to send messages to medical personnel registered. Create

The message interface 300 on the MS (MR) side is used to create, delete, and save messages sent by MS and MR to medical personnel, and to read, delete, and save messages received from medical personnel. It is a user interface that supports MS and MR so that they can do it. The header part of the message created by the MS or MR is stored in the message header database 320, and the status such as the date and time when the message was sent and the date and time when the destination medical staff opened the message is managed. The body part of the message is stored in the message body data base 322. The MS or MR can select a face photo first image or the like from the cache image database 324 and use it as a part of an image for guiding a message. In addition, the guide image of the message includes simple self-introduction sentences and message titles of MS and MR, A laze or the like can be included. In addition, MS and MR obtain appropriate data from the fixed library, which stores fixed sentences and fixed linked addresses created for business by the company to which they belong to, and obtain appropriate messages. It can be used to create The arrival call log database 328 stores the read information as a log when the message created as described above is read by the destination medical personnel. This log can be used, for example, to add points that serve as indicators for monitoring the degree of use by medical personnel. For example, the operator of the support system can give a benefit such as a paid service to a medical person who is a user in accordance with this point.

The user-side message interface 302 is used to view, delete, and save messages received by the medical staff from the MS or MR, and to create messages sent by the medical staff to the MS or MR. This is a user interface that supports medical personnel who can perform deletion, preservation, etc. The user side message interface 302 reads out the message from the MS or MR that has been registered and approved by the medical staff from the message database 330, and reads the user terminal of the medical staff. Provide to device 4. As described later, when there is a message from MS or MR, an image for guiding the message from MS or MR is first read out from the cache image database 324 and displayed. When the medical staff clicks the displayed guidance image, the message linked to the image is read out from the message body database 3222 and displayed.

Hereinafter, a message sent from a MS or MR to a medical professional is also referred to as a “call”, and the medical professional encloses the message, that is, reading it is referred to as an “arrival”. For example, an “arriving call” means a message from an MS or MR read by a medical practitioner.

When a message is read by a medical professional, the user-side message interface 302 updates the status recorded in the header of the message and sets the status to read. When the medical person reads the message, the user-side message interface 302 records the arrival call log indicating when and which message was read in the arrival call log database 328. Paid service for stakeholders Points that can be exchanged for benefits such as credits are added.

The message database 330 is a database in which the MS and MR and the medical staff who are the users have access to each other, and is exchanged between the MS and MR and the medical staff. The messages are managed in this single message database 330. In this respect, the message exchange performed by the support system is different from the mechanism in which mail data is delivered from the source server to the destination server like ordinary e-mail.

The action determination unit 306 analyzes the status of the message sent by the MS or MR to the medical staff, determines the action to be performed on the medical staff, and presents the action to the MS or MR. The statistical analysis section 308 calculates the performance of MS and MR based on the number of messages sent by MS and MR to medical personnel, the percentage of messages read by medical personnel, and the status of contact with medical personnel. And provide the evaluation results to the MS terminal device 5, the mass terminal device 6, the MR terminal device 7, and the like.

FIG. 5 is a view for explaining the data configuration of the MS table 312, the selection registration table 314, and the user table 318 and the correlation between them. The MS table 3 1 2 is uniquely identified by the MSID, and the company code and name of the wholesaler to which the MS belongs, the password for the MS to access the support server device 1, the MS phone number, the mobile phone number, and the electronic It stores data such as an email address, address, work flag indicating whether or not the user is working, and the business start time and business end time of the business office where the MS is located. The business start time and business close time are used to inform the medical staff of the business hours of MS, and when a medical staff tries to send a message to MR outside business hours, `` I can not respond immediately because it is outside business hours Is used to output a warning message such as “.” To the user terminal device 4 of the medical staff. The work flag indicates to the medical staff whether the MS is currently working, taking a vacation, going out, and the like, and a warning message is sent to the user terminal device 4 when the MS is on vacation. Used to output.

Some of the information stored in the MS table 312 is stored as a profile of the MS in the medical staff's MS list and provided to the medical staff when the medical staff registers the MS. If your email address is set to public, Will be provided to healthcare professionals, but will not be provided to healthcare professionals if not set to public. Not all information in the MS table 312 is disclosed to the medical personnel who registered the MS. In addition, the MS who frequently goes out registers the e-mail address of the mobile phone in the MS table 312 so that the support server device 1 forwards messages from medical personnel to the e-mail address of the mobile phone. You may.

When the MS or wholesaler to which the MS belongs provides information on pharmaceuticals, etc. of the specific MR or the manufacturing company to which the MS belongs, the MS table 3 12 In order to search for a certain MR, the user can refer to the MR template 342. For example, in the MS table 312, a specific MR or a manufacturing company to which this MR belongs can be referenced from the company code of the MS table 312.

The user template 318 is uniquely identified by the user ID, and the password, doctor's license code, job code, name, gender, work name, work address for the doctor to access the support server 1 , Birthday, e-mail address, point, medical department code, specialty code, etc. are stored. The doctor's personal information stored in the user table 318 is not disclosed to the MS except for a part of his / her name and work name.

The selection registration table 3 1 4 associates the medical staff user table 3 18 with the MS table 3 12 of the MS when the doctor registers and approves the MS, and the MS table 3 1 2 Uniquely identified by the MS ID of the user and the user ID in the user table 318. The selection registration table 3 14 contains a selection category that determines the position of the guidance image of the message from the MS on the sponsor frame 36 described below, the doctor's name, the workplace, the target trunk indicating the importance of the customer, It has an entry that allows the MS to enter notes about doctors, such as occupation, specialized area, position, graduation university, graduation year, hobby, etc. However, only the selection category is determined and set by the doctor, and cannot be set by the MS. Since the information of these doctors is input by the MS, it does not always match the doctor's personal information stored in the user table 318. This selection registration table 3 14 is also used as an MS customer list file. The mass table 3 15 is referred to from the MS table 3 12 and is a code indicating the default image such as the company name of the wholesale company to which the MS belongs, the logotype of the company, the default URL of the company's homepage etc. Uniform Resource Locator) is stored. In the master table 315, MSs belonging to the company are registered. In other words, the master table 3 15 is linked to the MS table 3 12, so that the MS to which sales office, the performance of each MS, etc. can be viewed from the master terminal device 6. Like that. The master table 3 15 manages the MSs belonging to the company, so that all MS customers of the company, that is, medical personnel, can be managed. Then, the master terminal device 6 selects MSs belonging to its own company under predetermined conditions such as sales offices, and also selects customers of each MS under predetermined conditions such as specialized fields, and transmits the MSs under the company name or the transmission destination. Under the name of the MS responsible for medical personnel, messages can be sent to medical personnel meeting the selected conditions.

The action data table 311 is identified by the company code in the MS table 312 and the target trunk in the selection registration table 314, and stores the criterion of the action for the customer and the content of the action. In addition, the action data table 311 stores a threshold value used as a criterion for determining an action and four types of messages describing the contents of the action. How to use each of these data will be described later.

The MR table 324 and the selection registration table 344 constituting the MR data base 340 have the same configuration as the MS table 314 and the selection registration table 314 described above. However, when exchanging messages between the MR and the medical staff, the same user table 318 as that used in the MS is used when exchanging messages. Also, for the message database 320 described below, a common database is used for MS and MR.

Figure 6 shows the data header record 3 21, message body record 3 2 3, cache image record 3 2 5, and arrival call log record 3 2 9. It is. The header record 3 2 1 stored in the message header database 3 2 0 is identified by the message header ID. Message ID, message classification, sender user ID, destination user ID, received / sent date and time, sender's message cancellation date and time, storage date and time, transmission status flag, deletion date and time, receiver's message opened Date / time, storage date / time, deletion date / time, and reception status flag are stored.

Here, the message ID is a pointer indicating a record of the body of the message. The message category indicates whether the message is a message addressed to a medical staff member who is a normal customer, or a system message sent by the support server device 1 to notify the MS or MR. Things. System messages include MS and MR registration notifications, MS and MR deletion notifications, message opening notifications, and the like, as described below. The source user ID and the destination user ID are the MS or MR user ID or the doctor user D. However, in the case of a system message, the transmission source user ID is the administrator ID.

The message body record 323 stored in the message body database 322 is uniquely identified by the message ID, and includes a call content code, a message title, a message body, and an expiration date. , Image code, direct link URL, company code, attached link, attached file, etc. Here, the call content code indicates the type of message to the medical staff, such as sales, advertising, and requests, to the user. The image code is the catch image code and points to the catch image record. Direct link URL is a link destination URL specified by MS or MR by yourself, and the attached link is a fixed link prepared by the MS or MR company _c. Files and text data may be further attached. The attached file is a document file attached to the message. Note that the direct link URL and the attached link also include address information, such as an information providing agent URL, which links to the advertisement performed by the MS on behalf of the MR.

The image record 325 stored in the image database 324 is uniquely identified by an image code, and includes a company code, an MS ID, an MR ID, an image name, an image file, a self-introduction sentence of MS and MR, a cap phrase, Link destination URL is stored.

Arrived call log database 32 Arrived call log records stored in 8 32 9 is uniquely identified by the log record number, the header ID of the message that was kidnapped by medical personnel such as physicians, the arrival call date and time indicating the date and time that the message was kidnapped, and the transmission of the message Stores source user ID and destination user ID. Using this arrival call log record 329, the points to be added to the medical staff such as doctors are determined based on the number of times the message is opened.

The overall configuration of the support system has been described above, and the processing will be specifically described below. First, a procedure when a medical staff registers with the support server device 1 using the user terminal device 4 will be described with reference to FIG. This process is started when the support server device 1 detects an access from the user terminal device 4.

The support server device 1 transmits a login screen for prompting the user to input a user ID and a password to the user terminal device 4 via the network 3 (step S1). The login screen displayed on the monitor of the user terminal device 4 includes input fields for user ID and password, a transmission button for instructing transmission of the input user ID, a notification button for notifying that the user is an unregistered user, and the like. Is provided. When the medical personnel operating the user terminal device 4 is a registered user, the user ID and password are displayed on the monitor using the operation unit such as a keyboard, a mouse, and a numeric keypad when the user is a registered user. Input field and click the submit button. When the user is an unregistered user, the user clicks the notification button on the login screen using the operation unit. When either the send button or the notification button is clicked, the user terminal device 4 transmits the input user ID and the notification of the passpad or the unregistered user via the network 3 to the support server device 1. Send to

When receiving the user ID and the password or the notification of the unregistered user from the user terminal device 4, the support server device 1 in the reception standby state determines whether the user is a registered user based on the received content. Yes (step S2). Specifically, when the support server device 1 receives the user ID and the password, the support server device 1 compares the user ID and the password with the user profile recorded in the database 2 to determine whether or not the requesting user is an authorized user. judge. When the support server device 1 determines that the user ID and the password are not valid (NG in step S2), the support server device 1 returns to step SI and transmits the login screen again to the accessed user terminal device 4. Row One

When the support server device 1 receives the next registered user notification from the user terminal device 4 (N in step S2), the support server device 1 determines that the medical personnel accessed via the user terminal device 4 is an unregistered user, Go to S3. Then, the support server device 1 transmits a user registration screen to the user terminal device 4 via the network 3 to urge the accessing user to perform user registration (step S3).

The user registration screen displayed on the monitor of the user terminal device 4 includes, in addition to input fields for inputting a user ID and password in which the user can set arbitrary characters and numbers, a service code obtained from the MS or MR, There are provided input fields for name, gender, birthday, occupation, specialty, work place, etc., and a transmission button for instructing transmission of the entered user ID. Here, the column of occupation is for entering occupations such as working physicians, practitioners, nurses, pharmacists, laboratory technicians, etc. It is. When a user inputs a user ID, a password, a service code, and the like to a predetermined input field of the user registration screen displayed on the user terminal device 4 using the operation unit and clicks the send button, The user terminal device 4 transmits to the support server device 1 personal data such as a user ID, a password, and a service code input via the network 3.

By the way, as described above, at least information identifying the wholesale company to which MS belongs and the manufacturing company to which MR belongs is recorded in the service code obtained from MS or MR. The service code including information such as the sex, birthday, occupation, specialty, and work place of the medical staff may be notified to the medical staff, so that the medical staff can monitor using the operation unit. The user can reduce the number of items to be input on the user registration screen displayed in, and can reduce the trouble of user registration of medical personnel.

The support server device 1 stores, that is, registers the user ID and the like from the user terminal device 4 in the user table 3 18 of the user database 3 16 as a user profile. Thereby, the user of the user terminal device 4 becomes a registered user in the present system. Further, the support server device 1 is such that the user of the user terminal device 4 is a registered user with respect to the user terminal device 4 operated by the registered user. Issue authentication information indicating that The issued authentication information is transmitted to the user terminal device 4 and stored in a hard disk or the like of the user terminal device 4. Cookies can be used as an example of such authentication information. Further, the support server device 1 records the issued authentication information in the user table 318 in association with the user profile of the user.

After the user registration, the user registers the MS ID of the MS exchanging messages and the MR ID of the MR in a designated form dedicated to the user managed by the support server device 1 (step S4). Multiple MS IDs and MR IDs can be registered in this specification form. The user can receive only the messages sent by the MS who has registered the MS ID and the MR which has registered the MR ID in this designation form. That is, the MS or MR cannot send a message to the user unless the user who is a medical professional registers his / her MS ID or MR ID in the designated form. Therefore, the user does not register a desired MS ID or MR ID in the designated form, thereby preventing an unintended message from an MS or MR from being transmitted.

Such healthcare professionals register desired MSIDs and MR IDs, and establish the one-to-one communication channel with MSs and MRs by approving the MSs and MRs indicated by these IDs. be able to. Also, from the perspective of MS and MR, by asking medical staff to register their MS ID and MR ID, marketing (permission marketing) with the permission of customers, that is, medical staff, can be performed. It can be carried out.

The user who has registered in this system can add, change, or delete user registration information, cancel user registration, add or delete MS ID and MR ID from the user terminal device 4 at any time. .

In step S2, the support server device 1 receives the user ID and password transmitted from the user terminal device 4, compares it with the user profile recorded in the database 2, and If it is determined that the user is an authorized user (Y in step S2), it is determined that the user is a registered user, and the process in step S3 is skipped. Next, the support server device 1 reads the user profile from the user table 318 of the user database 316, and provides the content for the medical staff to the user terminal device 4 based on the user profile (step S5). Then, the message from the MS or MR is provided to the user terminal device 4 (step S6). The user terminal device 4 receiving these data via the network 3 displays the content transmitted from the support server device 1 on the monitor and communicates with the MS or MR approved by the user. Is displayed. The user terminal device 4 operated by the user logs out of the support server device 1 (step S7), and ends a series of processes. Since the support server device 1 is accessed by the user terminal device 4 using a browser, the session is automatically closed by setting a time out without prompting the user terminal device 4 to log on. You may do it.

FIG. 8 shows a display example of the WWW browser window 31 displayed on the monitor of the user terminal device 4 operated by Dr. Akira Tanaka who is a medical professional. The URL of the web page to be accessed is entered in the address entry field 32 of the WWW browser window 31 and the URL of the currently displayed web page is displayed. Here, the doctor inputs the URL of the support server device 1 using the operation unit and accesses the support server device 1. Information items to be displayed on the main frame 34 are displayed in the navigation frame 33. When the user clicks an item displayed in the navigation frame 33 using the operation unit, the information heading of the clicked item is displayed on the main frame 34.

Will be displayed. In the example of FIG. 8, headlines of “Latest Topics” for notifying the latest information on medical information and “Notification” for providing information on the support system to the user are displayed on the mainframe 34.

The text of the information heading displayed on the mainframe 34, for example, "A Pharma Releases Manual Medical Information" is a link to the corresponding information, in this example, the page with "Annual Medical Information" Have been. Note that the URL of the linked page may be a lower directory of the support server device 1 that is the site, or may be another site. Four

24 The term “link” here means that when the character string “Release A Pharmaceutical Manual Medical Information” is clicked, the corresponding “Annual Medical Information” is displayed. It is used to mean something.

The sponsor frame 36 includes sponsor boxes 37, 38, and 39, and the boxes 37, 38, and 39 transmit and receive messages between the user and the MS or MR. Each of the _c sponsor boxes 37 and 38 linked to the interactive communication page described below is a dedicated area for a wholesaler or a manufacturer of predetermined pharmaceuticals and the like. The sponsor boxes 37 and 38 contain catch images, self-introductions of MS and MR, and catchphrases when a message is sent from a specified wholesaler's MS or a specified manufacturer's MR to a user, Dr. Akira Tanaka. In addition to the display, when a wholesale company or MS belonging to this wholesale company performs advertising on pharmaceuticals etc. of manufacturing companies or MRs with which it cooperates, advertising complaints on the pharmaceuticals etc. are displayed, and medical professionals are Announce that the message has arrived. In addition, when no message is sent to the sponsor boxes 37 and 38, a catch image such as a mark or a logotype of a predetermined wholesaler or manufacturer is displayed.

Note that, for example, when medical personnel such as medical practitioners such as those shown in Fig. 2 that use less are used, the MS is usually in charge, so it becomes a wholesaler's box. The MS and the name of the wholesaler to which the MS belongs will be displayed. Also, when used by the head of a large hospital, etc., the MR is usually in charge, so the sponsor boxes 37, 38 of the manufacturing company will be displayed. The name of the manufacturing company to which the MR belongs will be displayed. Furthermore, depending on the medical personnel used, both the MR and the MS may be in charge.In such a case, the sponsor frame 36 includes the sponsor box of the manufacturer and the sponsor box of the wholesaler. Both will be displayed.

For example, Dr. Akira Tanaka, shown in Figure 8, is a physician primarily responsible for MS. Therefore, the sponsor box 37 is a dedicated area for the A wholesaler, where the name of the A wholesaler and its MS name “Shinya Kobayashi” and the message title “Meeting for Investigators” Do you want to join? "Is displayed. This message title is This is the title of the message sent by the MS in charge, Shinya Kobayashi, to the doctors in charge, Akira Tanaka. In addition, sponsor box 37 contains a new product from A Pharmaceutical Co., Ltd., a manufacturer that cooperates with A Wholesale Company. The sponsor box 38 is a dedicated area for the B wholesale company, and displays the name of the B wholesale company, its MS name “Nobuo Yamamoto”, and the message title “The date of the study group has been decided.” ing. This message title is the title of the message sent by the responsible MS “Nobuo Yamamoto” to the relevant physician “Akira Tanaka”. In addition, sponsor box 38 contains an advertisement for a new product of Pharmaceutical Co., Ltd., a manufacturing company that cooperates with the wholesaler B. Such sponsor boxes 37, 38 allow the MS or a wholesaler to which the MS belongs to advertise a cooperating manufacturing company or MR when the MS is displayed.

The sponsor boxes 37 and 38 are linked to the information set by the corresponding MS and MR, for example, detailed information on the message, etc., and the doctor can use the message boxes 37 and 38 as user terminals. By clicking with the mouse or the like of the device 4, detailed information is displayed.

The sponsor box 39 displays "Waiting room, there are N new messages." The sponsor box 39 is linked to a waiting room page where the user can view a list of messages from the MS or MR who has registered the MSID in the designated form of the MS or MR. On the waiting room page, messages from all registered MSs and MRs, including those that are not displayed in the sponsor boxes 37 and 38, are displayed. The display of the sponsor box 39 for guiding the waiting room may indicate the number of MSs and MRs waiting in the waiting room instead of the number of new messages. In addition, sponsor boxes 37 and 38 can be created by selecting a wholesaler or manufacturing company to which the MS or MR who has registered the MSID or MR ID in the MS or MR designation form by the healthcare professional who is the user. However, wholesalers and manufacturing companies that can be used exclusively can be set arbitrarily. Of course, sponsor boxes 37, 3 that can be occupied and used by wholesalers and manufacturers of pharmaceuticals, etc. displayed in the sponsor frame 36 The number of 8 is not limited to two shown in FIG. 8, but may be one, or three or more.

Various tags 92, 93, 94, 96, and 97 are provided at the top of the sponsor frame 36. These tags 92, 93, 94, 96, and 97 are common to those displayed on the communication screen with the MS or MR described in FIGS. 9 to 13 and will be described in each figure.

On the screen shown in FIG. 8 displayed on the monitor of the user terminal device 4, the user clicks an information item displayed in the navigation frame 33 by using the operation unit, or the main frame 34 Click on the heading displayed in the box, click on the sponsor box 37, 38, 39 of the sponsor frame 36, or click on the banner 40, 41, 42 Further, when an operation for changing the image displayed on the monitor is performed by inputting a URL in the address input field 32, the URL or the address input linked to the clicked location is input. The URL entered in the column 32 is transmitted from the user terminal device 4 to the support server device 1 via the internet 3. In response, the support server device 1 transmits the content at the location indicated by the received URL address information to the user terminal concealment 4. The user terminal device 4 that has received the new content transmitted by the support server device 1 displays the content on a monitor constituting the display unit. A display example of the new content received by the user terminal device 4 in this manner will be described with reference to FIGS. 9 to 13.

FIG. 9 shows a display example of the waiting room displayed on the monitor of the user terminal device 4 when the sponsor box 39 of the waiting room of the sponsor frame 36 is clicked. In the upper part of the main frame 100, various tags 90 to 97 are provided. In this example, the waiting room tag 9◦ is selected, and information of the waiting room is displayed on the main frame 100. The mainframe 100 displays a message sent to a user from an MS whose MR ID is registered in a designated MS or MR form or an MR whose MR ID is registered. The character string of the message from each MS or MR displayed on the mainframe 100 is linked to the information related to the message set by each MS or MR, similarly to the sponsor boxes 37 and 38. Has been locked.

For example, when the message from the MS of the wholesaler B displayed on the sponsor box 38 of the sponsor frame 36 in FIG. 8 or the main frame 100 in FIG. 9 is clicked, the message shown in FIG. 10 is displayed. In the mainframe 100, the link destination information set by the MS of the B wholesaler, in the example of Fig. 10, the text data 6 la of the message body and the map image 6 1 b are displayed. ing. On the main frame 100, please try the promotional message of “〇〇 Pharmaceutical's new product” for MR or the manufacturing company “〇〇 Pharmaceutical” to which MR belongs in cooperation with the wholesaler B. Advertising data 6 1c is displayed, which includes the URL of the homepage where the details of the new product are described. The advertising data 61c may be described as part of the text data 61a, that is, in the text data 61a, and may be composed of another data. You may do so. In response to the link destination information, that is, the message from the MR or MS being displayed, the sponsor box 38 in Figure 8 which was owned exclusively by the B wholesaler shows the company's mark and logotype. Is switched to. The medical user clicks the reply button 62, print button 63, save button 64, delete button 65 displayed on the monitor to reply to this message, Print, save, and delete processes can be performed.

In order to display information related to the message from the MS or MR, the user can use the operation unit to display the message string displayed on the sponsor box 37, 38 or the mainframe 100. When clicked, the date and time when the corresponding message was clicked is recorded in the call log database 328 in the support server device 1 that has received the operation signal, and the corresponding header in the message header database 320 is recorded. The date and time of opening and the status flag are updated and recorded.

Fig. 11 shows a message creation screen displayed on the main frame 100 by clicking the tag 92 for "Send MS / MR message". _C The new button of the main frame 100 is displayed. 2 is clicked when creating a new message. In the title input field 75, the title of the message to be transmitted is entered. In the message input field 76, the message to be sent is, for example, text data. Entered in the evening. Check box 77 is checked when sending a created message to all the MSs and MRs registered by the user, and check box 78 is selected by a user among the MSs and MRs registered by the user. Checked when sending a message created to a specific MS or MR. Submit button 73 is a check box

Click this button to send the message entered in the message input box 76 to the MS or MR that is selected as the destination using 77 and 78. The clear button 74 is clicked to clear the check boxes in the message input box 76, the check boxes 77 and 78.

FIG. 12 shows a display example of the main frame 100 displayed when the tag 94 for switching to the “MS / MR list” page is clicked. MSs and MRs registered by the user are displayed in a list, and MS and MR displayed in the sponsor boxes 37 and 38 on the left and right sides of the sponsor frame 36 can be selected by the selection check button 86. The MS or MR for which the left of the selection box 86 is selected is displayed in the sponsor box 37 on the left of the sponsor frame 36 in FIG. 8, and the MS or MR for which the right of the selection box 86 is selected is It will be displayed in the sponsor box 38 to the right of the sponsor frame 36. Selection indicator button

MRs for whom 86 is not selected are not displayed in the sponsor frame 36, but can browse the messages from the MS or MR from the waiting room that can be reached from the sponsor box 39. After selecting the selection category check button 86, click the confirmation button 84 to update the settings. When the new registration button 82 is clicked, the screen changes to a screen for registering a new MS or MR, prompting the user to enter an MS ID / MR ID, and registering a new MS or MR by registering the MS ID or MR ID. , MS and MR will be added to the roster. The name 88 of the MS or MR is a hyperlink, and when you click the name, you can switch to a screen that displays the profile of the MS or MR.

FIG. 13 is a display example of the MS or MR profile displayed when the name of the MS or MR is clicked on the screen of FIG. In the example shown in FIG. 13, the profile of the A wholesaler's MS telephone number, public e-mail, address, etc. is displayed together with the MS photo 56. Note 52 shows that the healthcare professional You can enter notes and other notes. When the cancel button 54 for "cancel the registration of this MS / MR" is clicked, the user terminal device 4 transmits an operation signal to the support server device 1, and the support server device 1 Deactivate this MS registration. As a result, the invalidated MS or MR is deleted from the MS / MR list from the screen of the user terminal device 4. If the registration is invalidated, medical personnel will no longer be able to send this MS message and will no longer receive messages from this MS.

Although not shown, when the user clicks the tag 95 for “change own profile”, the user can change his / her own profile. The support server device 1 as a portal site changes the information provided to the user according to the personal attributes set in the profile. Therefore, when the user's field of interest or specialty field changes, the user appropriately changes the profile. It is desirable to do.

Also, when the tag 93 for viewing “transmission record” is clicked, the screen is switched to a screen displaying a list of messages sent by the user to MS and MR. When "Help" evening 96 is clicked, a manual for using the communication tool with MS and MR is displayed. In the evening 97 to see the “point”, the tag displays the number of points that the user has obtained so far, 5 points, and when this tag is clicked, the point is confirmed.わる The screen switches to a screen where points can be used. Next, the processing in which the MS terminal device 5 accesses the support server device 1 and exchanges messages with medical personnel will be specifically described with reference to FIGS. 14 to 22. In FIG. 14 to FIG. 22, the MS terminal device 5 uses the browser to enter the URL of the support server device 1 to reach the login screen, and after entering the user name and the passcode, enters the MS terminal device 5. Shows the screen displayed on the screen. For simplicity, the browser window is omitted, and the main frame 102 displayed in the window and various tags 110 to 115 provided at the top of the main frame 102 are shown. Further, the processing described below is substantially common to the MS terminal apparatus 5 and the MR terminal apparatus 7, and therefore, the processing will be described using the MS terminal apparatus 5 as an example.

Figure 14 shows the customer directory page displayed by clicking the tag 115 to view the “customer directory”. This page shows the workplace of the medical staff in charge of MS 1 20, name 1 2 1 etc. are displayed in a list. This information is registered in the MS customer list indicated by the MSID when the medical personnel registers the MSID. In addition, the customer list page also includes a target trunk that shows the importance of the customer, a customer's job category, a customer's first specialty, and a customer's second specialty. Areas 125 are provided, in which information input by the MS as notes is displayed. The name of the medical staff is a hyperlink, and when clicked using the operation unit of the MS terminal device 5, the screen for setting the profile of the medical staff is displayed as shown in Fig. 15 Be replaced. The MS can enter the customer's profile as his memorandum on this screen. You can change the name given at the time of registration by entering the customer's medical staff's name and work place in the name input field 13 1 and work place input field 13 2. In the target trunk selection field 13 4, the MS can freely select from “most important”, “important”, and “normal” according to the customer importance using the operation unit.

Occupation input field 1 35, 1st specialty field input field 1 3 6, Second specialty field input field 1 3 7, Home university input field 1 3 8, Hobby input field 1 3 9, Other Similarly, the information input fields 140 and the like are provided so that the MS can freely input what he or she wants to remember about the medical staff as a customer.For example, the second specialized field input field 1337 includes: By entering in the memo that the doctor is a specialist for adult diseases, it is possible to provide detailed services such as providing the doctor with the latest information on adult diseases. In the other information input field 140, write down, for example, "Energetic presentation at the conference" and the strength of the physician's interest in the society, and provide the physician information to the physician actively. It has attracted the attention of doctors and can be used for sales activities. The MS confirms the input contents and clicks the button “Save” 14 1 on the operation unit to register the input contents. You can also click the “Clear customer profile” button 144 to erase all information entered for this physician.

Fig. 16 shows the page of the message creation screen that is displayed by clicking the evening 1 1 2 for "Send customer message". MS is a registered healthcare provider Select a participant and compose a new message. Here, a message creation screen when Dr. Tanaka is selected is shown. You can click the "Change Address" button 150 to change the address to another healthcare professional on your customer list. A broadcast message can be created by selecting multiple medical personnel as destinations. In the call content selection field 151, the type of call content can be selected from sales, seminar requests, seminar information, new drug introduction, and so on. MS can create images called catch images that guide the message. Clicking on the image selection field 15 2 will display images such as photos, erased images, logos, etc. stored on the hard disk of the MS terminal device 5, the removable storage medium attached to the MS terminal device 5, etc. Data and the like can be selected using the operation unit. For example, an MS can select a cathedral image of a drug or the like handled by its company. Then, the MS terminal device 5 can transmit the selected catch image together with the created message to the user terminal device 4 of the medical staff as a customer via the support server device 1. In the self-introduction input field 153, for example, a simple phrase for introducing oneself, such as "A is a wholesaler, Suzuki."

In the catch phrase input field 154, a message title or the like can be input. In addition, the catchphrase input field 154 can provide information on new drugs, such as “A new drug of A pharmaceutical company (manufacturer) will be released soon.” It is now possible to advertise an MR or a manufacturing company to which this MR belongs. When a button 155 for “confirmation of a catch image” is clicked, a catch image 156 is created based on the input items of these catch images. As shown in FIG. 8, the catch image 156 is displayed as sponsor boxes 37 and 38 in the sponsor's frame 36 of the destination medical staff.

Also, on this message creation screen page, the MS then creates a link to associate with the catch image 156. The link destination can be an original message created by MS, 157, a link library prepared by the wholesaler to which MS belongs, 158, a URL link specified by MS, 159, or no link, 160 finger Can be specified. Next, when the MS clicks the button “Next” 16 1 on the operation unit, a link creation screen is displayed on the monitor. For example, if you select the original message 157 created by MS, as shown in Fig. 17, you can freely enter the text of the message in the original message input field 165. be able to. Clicking on the button "Refer to the standard library" 1 6 6 Click to select a standard form for sales prepared by the wholesaler to which MS belongs, such as a guide to a lecture, and paste it into the text. Yes, the original message entry field 1655 contains, for example, the items that the MS wants to convey to the recipient's healthcare professional, as well as the manufacturing that the affiliated MRs and MRs belong to. Advertisement of company medicines etc. can be entered.

In the image specification field 166, a directory storing an image file to be attached to a message and displayed, or a URL indicating a location on the Internet where the image file is stored is specified. When the specified image file is stored in the MS terminal device 5, a copy of the specified image file is stored in the database of the support server device 1 and attached to a message to a medical professional and displayed. become. Also, when the storage location of the image file is specified by a URL, when the message is opened, the data is read from the location on the Internet specified by the URL and displayed. The image file is map data or the like to be attached to the lecture information. _(The file to be attached to the message can be designated in the file designation field 168. For example, for a message to be attached to a message and distributed. More specifically, this is a document file that contains details.More specifically, for example, if a message is to advertise a cooperating MR or a manufacturing company to which this MR belongs, to _c such document files may have been described the details of such drugs are those recorded in the MS terminal 5 of the hard disk or the MS terminal 5 to the loaded removable recording medium such as, the In this case, the document file is copied to the database of the support server device 1 by transmitting the message to the support server device 1. It would be that the. Of course, this document file I le may be one which is prepared in advance fixed library database 3 2 6 support server device 1. In the link destination input field 169, address information such as a URL of a link destination is input. For example, when advertising MRs in the original message input field 165 for MRs who cooperate or the manufacturing company to which this MR belongs, address information such as the URL of the homepage introducing the pharmaceuticals etc. Is entered. Clicking on the “reference link library” button 170 clicks on the link library for sales prepared by the MS company, such as a new drug handled by the wholesaler to which the MS belongs, a cooperative MR, It is possible to select address information such as the URL of an advertisement page for a new drug handled by the manufacturing company to which the MR belongs or a page for guiding a lecture, and paste it into the link destination input field 169. The link destination specified in this way is displayed on the monitor of the user terminal device 4 of the destination medical staff together with the text of the message.

When setting the expiration date of the created message, that is, the period during which the user terminal device 4 can see the message, enter the expiration date in the expiration date designation field 17 1. For example, the expiration date is set when the content of the message has a deadline, such as guidance for a workshop. For a message whose expiration date has passed, an image for guiding the message is not displayed on the monitor of the user terminal device 4. When the creation of the message is completed, the MS can click the button 1722 for "confirmation of transmission", confirm the content of the created message, and transmit the message.

Fig. 18 shows the reception list screen displayed by clicking the tag 1 1 1 for viewing the "reception" status. On this reception list screen, messages received from the medical staff in charge of the MS are displayed in a list, and here, the first message 214 to the fourth message 217 are displayed.

The first message 218 is a message addressed to Dr. Tanaka to the MS, received at the date and time indicated at the time of reception, and indicates in the unread column that the MS has already read this message. The second message 215 is an MS registration notification transmitted to the MS by the support server device 1, and is a message for the purpose of notifying the MS that Dr. Kurokawa has registered the MS. This message 215 is unread. The third message 216 is an opening notification sent by the support server device 1 to the MS in order to notify that Dr. Tanaka has sealed off the message from the MS. Message 2 16 is also unread. The fourth message 211 is an MS deletion notification sent by the support server device 1 to notify that the Asakawa nurse has canceled the registration of the MS, and the MS has already been opened. For these messages 214 to 217, you can click on the evening part to view the message text and attached files. Further, by using the operation unit of the MS terminal device 5 and checking the check button of the selection field 2 13 displayed on the monitor screen, one or a plurality of messages are displayed from among the displayed messages. Select and then click either the save button 210 or the delete button 211, and the selected message will be stored in the receiving storage box provided in the database 2 of the support server device 1. Or delete it from your inbox. If you click the button of “Receive storage box” 2 1 2, one of the messages stored in the reception storage box stored in the database of the support server device 1 is displayed, and a list of the messages in the reception storage box is displayed. You can see the contents of the message by selecting and clicking the message displayed in the list. Figure 19 shows the customer management screen that is displayed by clicking the tag 110 for viewing the screen for MS to perform “customer management”. This customer management screen displays a list of healthcare professionals registered in the customer roster, with the target trunk of each healthcare professional and the status of messages sent to the healthcare professional. , 18 4, 18 5 and the action 18 2 to be taken is suggested.

Here, an example of an action criterion will be described. When the number of days elapsed since the customer last sealed the message is less than N days and the number of unread messages sent to the customer is 0, the action decision unit of the support server device 1 6 judges that the approach to the customer is very successful, and causes a message such as “grab the chance” to be displayed on the monitor of the MS terminal device 5 as today's action 18 2. If the number of days 18 3 since the customer last sealed off the message is less than N days and the number of unread messages 1 8 4 sent to the customer is 1 or more, the function determination unit 30 6 Is judged to be good, and a message such as “Good” is displayed on the monitor of the MS terminal device 5. 1 8 3 days since customer last opened message and sent to customer more than N days If the number of unread messages 1 84 is 0, the action determination unit 3◦6 judges that the customer has not been approached recently, and a message such as `` Let's send a message '' is displayed on the monitor of the MS terminal device 5. To be displayed. If the number of days 1 8 3 since the customer last enlisted the message is N days or more and the number of unread messages 1 8 4 of the message sent to the customer is 1 or more, the action decision unit 3 06 Judge that there is little response from the customer, and display a message such as “Let's devise an approach” on the monitor of the MS terminal device 5.

The support server device 1 can provide a customized customer management method for each company by making the contents of the 値 value N ゃ message in this determination criterion different for each company of MS. In addition, the support server device 1 may make this determination criterion different for each customer's evening trunk, such as reducing the dark value N for the most important customers and reducing the darkness value N for ordinary customers. May set the darkness value N large.

Various conditions can be set for such criteria. In the example of Figure 19, in the case of Dr. Tanaka, the target trunk 18 1 is the “most important”, the number of days since the previous message was sealed up 1 8 3 is 3 days, and the number of unread messages 1 8 4 are ◦ messages, and 1 8 5 is the number of days that recently sent messages are unread. In this case, the action determining unit 303 of the support server device 1 determines that the situation of the connection to the customer is extremely good, and takes an action 182 such as “grab the chance” to the MS. Suggest. Based on the suggested action 18, MS determines that this is a great opportunity for Dr. Tanaka to approach now, and can actively develop sales activities for Dr. Tanaka. In the case of Dr. Kurokawa, the target trunk 18 1 is “important”, the number of days since the last message was opened 1 8 3 is 5 days, the number of unread messages 1 8 4 is 0, the last sent The number of days that the message was unread is 18.5, which is 7 days. In this case, the action determining unit 310 determines that the number of days elapsed since the last message was opened is so long that the latest message has not been read, and an action such as “Let's send a message” is performed. Is suggested to MS. This allows MS to send a more effective message to Dr. Kurokawa and see the response. In the case of Asakawa Nurse, the target trunk 18 1 is “Normal”, and the number of days elapsed since the message was opened 1 The number of messages in the status is 1 8 4 is 3, and the number of days that the most recently sent message is unread is 1 8 5 is 6 days. In this case, the action determining unit 303 determines that the number of unread messages is large and the latest message has not been read for a while, and suggests an action 182 such as “Let's devise an approach” to the MS. MS can know that a different approach is needed, for example, by meeting directly with this customer to introduce new products and guide seminars.

In each column of the list of medical personnel who are customers, a “History” button of communication history 186 is provided to view the communication history of each customer. When the user clicks the history button using the operation unit, the MS can check the list of messages sent by the customer who has clicked so far and the read status of each message.

When the MS clicks the tag 1 13 on the operation unit to view the “transmission record”, the MS displays a list of messages addressed to all medical personnel in charge so far. It is a figure explaining a transmission record screen. This transmission record screen displays a list of messages sent to the medical personnel in charge of the MS, and here, the first message 27 1 to the third message 27 3 are displayed. Have been.

The first message 27 1 is a message sent by MS to Dr. Tanaka in charge, sent at the date and time indicated in the transmission date and time, and the unread column indicates that Dr. Tanaka has already read this message. . The second message 272 is a message addressed to the doctor in charge by Dr. Kurokawa, sent at the date and time indicated in the transmission date and time, and the unread column indicates that this message is unread. I have. The third message 273 is a message addressed to Dr. Tanaka by the MS in charge and sent at the date and time indicated in the transmission date and time, and the unread column indicates that this message is in an unread state . For these messages 271-273, the title of the message can be clicked to view the message text and attached files. Also, by using the operation unit of the MS terminal device 5 and checking the check button of the selection field 274 displayed on the monitor screen, one or more messages are selected from the messages displayed in the list. Select, and then click any of the Cancel buttons 275 to cancel the selected message. That is, the support server device 1 sends the message A flag for invalidating the message is set in the database 320, so that the selected message is not displayed on the monitor of the destination user terminal device 4 or MS terminal device 5. In this way, the MS can check the status of each message, such as whether or not each message was read by a medical professional, by listing the history of the messages sent by the MS.

Here, the support server device 1 determines whether the message requested to be canceled is already read, and does not accept the cancellation request if the message is already read. Further, the support server device 1 determines whether or not the expiration date has been set for the message for which the cancellation request has been made, and if the message has passed the expiration date, does not accept the cancellation request. A read message or a message whose expiration date has passed has already been read by the healthcare professional at the destination and is meaningless to convey to the other party, and has no meaning to cancel.

Figure 21 shows the MS performance evaluation screen displayed by clicking the tag 114 for “statistical analysis” of the MS behavior. This performance evaluation screen is a screen that displays the processing results performed by the statistical analysis unit 308 of the support server device 1 with reference to the recorded contents of the database. Depending on the number of patients and the status of the message sent to the medical staff, the MS performance is displayed in comparison with the average performance of the company to which MS belongs.

The arriving call number 191 indicates the number of times the message sent to the medical personnel was clicked, that is, opened by the destination medical personnel. If the MS is advertising in the message for the MRs with whom it cooperates and for the manufacturing companies of the pharmaceuticals, etc. to which this MR belongs, the number of calls reached 191 is the number of times the MS has performed the advertising agency. Therefore, from the perspective of MRs and manufacturing companies, by referring to the number of calls reached 191, the number of times that the wholesale company that requested the advertising agency or the MS belonging to this wholesale company actually performed the agency agency Can be accurately grasped. The number of registered customers 19 2 indicates the number of medical personnel who have registered MS. The number of message transmissions 19 3 indicates the average number of transmissions of messages per medical staff member who is a customer. The click rate 194 indicates the ratio of the number of messages sent to the customer, the healthcare professional, to the number of times the healthcare professional clicked it. In addition, this The click rate is 1 because the same message can be clicked more than once.

May exceed 0%. The results of the same evaluation for the past 180 days are displayed in the lower column on the grade evaluation screen. In this way, MS can compare its performance with the company-wide average.

Clicking the “Statistical Analysis by Customer” button 190 on this screen switches to a screen that displays the results for each customer in charge of MS. Figure 22 shows the results display screen for each customer. This customer-specific performance display screen displays a list of the customers in charge of the MS, along with the target trunk 202 and the contact performance results for that customer for the past 30 days, 2◦3, and the past 1 Contact result for 80 days Result 20 is displayed. In each grade result 203, 204, the number of messages transmitted (number of transmissions), the number of clicks, and the click rate are displayed. MS can evaluate the results of its approach on a customer-by-customer basis and improve its approach to that customer.

By the way, the master terminal device 6 operated by the person in charge of the department that oversees the sales of the wholesaler company to which the MS belongs displays the results of each MS individually or records the results of multiple MSs managed by itself. Can be displayed in a list. That is, the statistical analysis unit 308 of the support server device 1 accesses the master table 315 to extract the MS belonging to the predetermined wholesaler, and displays the MS on the monitor of the master terminal device 6. As a result, the wholesaler to which the MS belongs can individually and objectively evaluate the performance of the MS. The administrator of the master terminal device 6 transmits a message to a specific customer in the name of the company or in the name of the MS in charge of the sending customer with reference to the results and customers of the MS belonging to his company. In other words, the administrator can use the master terminal device 6 to perform message distribution on behalf of the MS, and to assist, for example, activities of the MS with poor performance.

More specifically, the support server device 1 transmits a login screen for accessing the page for the master terminal device 6 to manage the MS to the master terminal device 6 via the network 3. I do. The received login screen is displayed on the monitor of the master terminal device 6, and this login screen is displayed to the administrator in a predetermined column.

Prompt for 1D and password. The administrator operating the device 6 Using an operating unit such as a board, mouse, and numeric keypad, enter the administrator ID and password in the input fields on the login screen displayed on the monitor, and click the send button. When the transmission button is clicked, master terminal device 6 transmits the input administrator ID and passcode to support server device 1 via network 3.

When receiving the administrator ID and password from the master terminal device 6, the support server device 1 in the reception standby state refers to the received content and the database 2 and determines whether the user is a registered administrator. Is determined. When the support server.apparatus 1 determines that it is an authorized administrator, it allows the monitor of the master terminal 6 to display the MS management screen shown in FIG. That is, the support server device 1 accesses the master table 3 15 of the database 2 so that the MS managed by the administrator of the master terminal device 6 can be listed on the monitor of the master terminal device 6.

FIG. 23 shows an MS management screen displayed on the monitor of the master terminal device 6. The MS management screen displays a list of MSs managed by the administrator, and for each MS, attributes 1, such as MSID, MS name, MS's branch, MS's sales office, MS's specialty, etc. 2. Describes the master authority, the year of joining, etc. In addition, the MS management screen includes evenings 222 for accessing the page for adding the MS to be managed, tags 222 for accessing the page for deleting the selected MS, and information about the selected MS. A tag 222 for accessing a page for changing the customer in charge and a tag 222 for accessing a page for searching for a predetermined MS are provided. In addition, the MS management screen includes an evening 225 to access the MS management page shown in Fig. 23, and a page to access the branch and sales office attributes. The MS has a tag 2 2 6, a tag 2 2 7 for accessing the page for managing the functions of each MR, and an evening 2 2 8 for accessing the page for managing the sub-mass. A tag to access the page that manages the catch image used when creating the message, and a tag to access the page that manages the link that the MS uses to create the message 2 3 0, a tag 2 3 1 to access the page that manages the boilerplate used when the MS composes the message, and a page to access the page that manages the contents of the call And a tag 233 for accessing a page for proxy delivery of a message in place of the MS.

For example, a page to manage the link that MS can access when creating a message that can be accessed by tag 230. The page allows the MS or the wholesaler to which the MS belongs to set predetermined link addresses and fixed phrases that are used when advertising on behalf of a cooperating manufacturing company or MR. With these settings performed by the administrator via the mass terminal device 6, the MS belonging to the company can set up to perform advertising on behalf of sending messages to medical personnel without having to set up advertising phrases or links on their own. Can be easily performed. On such an MS management screen, the administrator of the master terminal device 6 can manage all the MSs belonging to the company and also manage the customers in charge of each MS. In addition, the MS management screen allows the administrator who accessed this screen to add, change, and delete catch images, link destinations, fixed phrases, etc. used when MS belonging to the company composes messages from this MS management screen. also _c to a page where you can be the editing is so easy to access, when on behalf deliver a message on behalf of the MS, the administrator, the behalf delivery Medzuseji on behalf of the MS to have use the operating unit Click the tag 2 3 3 to access the page for Then, the support server device 1 enables the monitor of the master terminal device 6 to display a screen for narrowing down search according to predetermined conditions of the MS as the message transmission source and the medical personnel as the transmission destination.

Fig. 24 shows a search screen for narrowing down the search based on the specified conditions of the MS that is the source of the message and the medical personnel that is the destination. This search screen is provided with a column for inputting a search condition of the MS as a transmission source and a column for inputting a search condition of a medical person as a transmission destination. That is, on this search screen, the administrator can extract the desired MS using the conditions such as the location of the MS and the condition of the medical staff in charge of the MS.

The fields for inputting the search conditions of the MS as the transmission source are provided with MS attribute input fields 23 6 and 23 7, a branch field 2 38 and a business office field 2 39. MS attribute input fields 2 3 6 and 2 3 7 select MS specialty You can do it. For example, in the MS attribute input fields 236 and 237, specialized fields such as general MS, cancer, and digestive system can be selected. In the branch field, the branch to which the MS belongs can be selected. For example, conditions such as a Tokyo branch, a Nagoya branch, a Yokohama branch, and an Osaka branch can be selected. In the office field 239, you can select the office to which the MS belongs, for example, you can select the conditions of Shinjuku office, Meguro office, etc. The fields for inputting the medical personnel attributes include the fields for inputting the attributes of medical personnel 241, 242, the target field 243, the department field 244, and the location field 245. Have been. The medical personnel attribute input fields 2 4 1 and 2 4 2 allow the user to select the business conditions of doctors, pharmacists, nurses, radiologists, etc. In the evening gate field 243, it is possible to select the importance of the customer set by the MS, that is, the rank of the most important, important, normal or the like. The medical department field 244 allows the selection of medical departments specializing in medical personnel, such as internal medicine, surgery, ophthalmology, orthopedics, pediatrics, and otolaryngology. The location field 245 allows the user to select the geographical location of the healthcare professional, ie, Tokyo, Kanagawa, Osaka, Aichi, and so on.

On the search screen, the condition in the column for inputting the search condition of the MS as the transmission source and / or the condition in the column for inputting the search condition of the medical person as the transmission destination are entered by the administrator. It is selected by operating the operation unit of the evening terminal device 6. In such a search screen, the search may be performed based only on the conditions of the MS, but by adding the medical personnel that each MS is a customer to, as in the conditions of the MS, the selection of the MS can be performed. To select the destination medical staff. When the administrator uses the operation unit and clicks the refinement button 2 4 6, the database 2 of the support server device 1 extracts the corresponding MS according to the received conditions and sends it to the master terminal device 6. Send. Note that when the reset button 247 is clicked, the conditions selected by the administrator so far are reset. · Figure 25 is a diagram explaining the MS search result screen extracted according to the search conditions. This search result screen shows that the search criteria shown in Figure 24 match the conditions entered on the search screen. The MSID and name of MS are listed. Each MS is provided with a check box 251. The MS that has a check in this check box 25 1 is selected, and the message created in the next step is a medical professional that is a customer of the MS that is checked in the check box 25 1. Will be sent to Note that all check boxes 25 1 are checked by default, and this check can be removed by the administrator using the operation unit. Also, when clicking on the MSID or MS name, although not shown, it is possible to see the registered contents of the MS's specialty, branch, sales office, customer, etc., and the administrator sends a message It can be used as a reference when selecting an MS. When the selection of the MS is completed, the administrator clicks the button “Next” 25 2 using the operation unit such as a mouse. Then, the support server device

In response to the request, 1 displays a message creation screen on the monitor of the mass terminal device 6 next. When the button 253 for “return” is clicked, the support server device 1 displays the search screen shown in FIG. 23 on the monitor of the master terminal device 6.

FIG. 26 is a diagram illustrating a message creation screen displayed on the monitor of master terminal device 6. In the call content selection field 2556, the type of call content can be selected from sales, seminar requests, seminar information, new drug introduction, and so on. In the catchphrase input field 257, the title of the message and the like can be input. In addition, the keyword phrase input field 257 contains "A

(Manufacturer) new drug will be released soon. In this way, under the supervision of the administrator, MS will be able to advertise the cooperating MR and the manufacturing company to which this MR belongs. Can be used. In the original message input field 258, the text of the message text can be freely entered. Clicking on the button "Refer to fixed form library" 2 5 9 will select a fixed form for sales prepared by the wholesaler to which MS belongs, such as a guidance form for a lecture, etc., and paste it into the body text. In the original message input field 258, for example, in addition to the items that the MS wants to convey to the destination medical staff, MRs and MRs who are affiliated with the MS You can enter an advertisement for a pharmaceutical company, etc. of a manufacturer. In the link entry field 260, enter address information such as the URL of the link destination. For example, MRs who cooperate in the address information and original message input field 258, such as the URL of the homepage that introduces the pharmaceutical products handled by their company, and the manufacturing company to which this MR belongs When advertising a drug, etc., an address 'i' report such as the URL of a home page introducing the drug, etc. is input. Further, a document file can be attached to such a created message, though the details are omitted. In addition, the message creation screen may be provided with a button 1 Ί 等 for “see link library” as described with reference to FIG. 17 and the like. Then, when a content confirmation button (not shown) is clicked, the support server device 1 receives the request and allows the preview screen of the message created to be displayed on the monitor of the master terminal device 6.

FIG. 27 is a diagram illustrating a preview screen of the created message. In this preview screen, the data entered in the capture phrase input field 257 is displayed as a title, and the data entered in the original message input field 258 is displayed as the text, and the link is displayed. The address information entered in the first input field 260 is displayed as the link destination, and if there is an attached file, the file name is displayed. Thereby, the administrator of master terminal device 6 can confirm the message to be transmitted. Then, when the created message is sufficient, the administrator clicks the send button 26 1. When the button 262 for "return to editing" is clicked, the support server device 1 displays the message creation screen shown in Fig. 26 on the monitor of the master terminal device 6. To do. When the transmission button 26 1 is clicked, the master terminal device 6 transmits the message created by the administrator to the support server device 1. Here, the sender of the message to be transmitted is the MS shown in FIG. 25, and the destination is a medical professional who is a customer of the selected MS. This allows the administrator to send the message to the healthcare professional as a customer, much like a message sent by the responsible MS, for example, to supplement the activity of poorly performing MS. it can.

The MS terminal device 5 or master terminal device 6 and the user terminal device 4 described above Four

44, the message exchange between the medical staff and the MS was explained on a one-to-one basis.However, the master terminal device 6 is not distributed on behalf of each MS, but is used by each MS customer under the company name. A message may be transmitted to a certain medical personnel. That is, the master terminal device 6 can exchange messages with a plurality of medical personnel in a one-to-many relationship. For example, advertisements of new drugs and the like from MRs and other manufacturers of pharmaceuticals and other products to which MRs cooperate, as well as notifications from the company to medical professionals as customers, need not use individual MS names. This is because it is more convenient to send a message to many medical professionals who are customers under the company name at once. Note that such a proxy distribution function may be provided in the master terminal device on the MR side that manages the MR terminal device 7.

As described above, in the support system to which the present invention is applied, the medical staff as a customer registers the identification data of the MS or MR in the support server device 1 in advance and approves the MS or MR. It enables MS and MRs to receive messages from medical professionals, and to support so-called permission marketing in the distribution system of pharmaceuticals and other products. Healthcare professionals identify MSs.Register or unregister MSIDs and MR IDs that identify MRs, select and approve the recipients of messages, and receive messages from approved MSs and MRs. Receive only messages and do not approve It is possible not to receive messages such as direct mail from MS or MR. On the other hand, MS and MR can exchange messages one-on-one with medical personnel by having medical personnel register MS ID and MR ID. Also, if the medical staff registers with the support server device 1 using the service code notified by the MS or MR, the information of the company to which the MS or MR belongs can be compared to the information from other wholesalers and manufacturing companies. Priority can be given to the healthcare professional, which can be used for sales activities.

In addition, MS and MR can provide advertisements and guidance to multiple medical professionals at the same time by creating a message or a capture image only once. In addition, MS and MR will be able to differentiate the importance of the customer and change the approach to the customer in charge. In addition, MS and MR check the response of the medical practitioner to the transmitted message, for example, the number of clicks and the click ratio as their own performance. Can be Administrators managing multiple MSs and MRs can compare and evaluate the performance of multiple MSs and MRs, for example, by providing a message to supplement the activities of poorly performing MSs and MRs. Can be sent to interested parties. In the past, MRs approached customers in person, and they faced each other in person, so it was difficult for the company to accurately grasp the success or failure of the MS or MR customer approach. For example, it is possible to statistically evaluate the response of a customer to a message sent by the MS or MR to the customer, and to objectively evaluate the work performance of the MS or MR. In addition, when sending a message to a healthcare professional who is its own customer, the MS will include in the message the advertisements of the cooperative MR and the new drug of the manufacturer to which the MR belongs. As a result, it is possible to provide information on new drugs, etc. on behalf of a specific MR or manufacturing company, that is, to provide advertising. Then, the support server device 1 counts the number of times the medical staff, who is the customer, opened the message (the number of calls reached 191) as a statistic, so that the MS could substitute for a specific MR or manufacturing company. The number of advertisements can be accurately grasped. This is because when a message sent to a healthcare professional includes a substitute advertisement, the number of times the customer, a healthcare professional, opened the message is also the number of advertisements that the MS actually performed. is there. Therefore, this number of arrived calls 191 is also the result that MS and wholesalers have performed advertising on behalf of MRs and the manufacturing companies to which MRs belong. 191 can be used as data to calculate the compensation for advertising services performed by MS and wholesalers. In the settlement process, the support server device 1 generates billing data for the MR and its manufacturing company based on the number of arrival calls 191, generates payment data for the MS and the wholesale company, and generates these data. For example, it may be transmitted to a settlement center connected to the support server device 1 via a dedicated line.

Note that the support server device 1 links the MS table 312 and the MR table 342 so that a message transmitted by the MS includes a URL such as an advertisement URL or a keyword such as a product name of a product to be advertised. Checking whether or not the MS has actually performed the advertising agency using this system can also be checked.

For the operator of the support server device 1, this is because the information from the wholesaler or manufacturer corresponding to the service code entered at the time of user registration is displayed preferentially. As a result, MS and MR actively distribute service codes to healthcare professionals and recommend access to the support server device 1, and as a result, MS and MR increase the number of support system users. Will be.

The support system also functions as a portal site for pharmaceutical and other wholesalers and manufacturing companies to provide medical-related information to healthcare professionals, while the wholesaler MS and the manufacturing company MR serve as customers. A function as a communication that sends a message to the patient and approaches it is integrated, so when medical personnel collect medical information, messages from MS and MR are displayed as banner images as needed. You. For this reason, healthcare professionals can receive advertisements and solicitation messages more naturally without having to worry about junk mail such as direct mail. In the support system, the function of the portal site and the function of communication with the MR were realized in the same support server device 1.However, a server that realizes the function of the site A server that realizes the function of communication with the MS or MR may be provided separately, and the processing of both functions may be distributed to those server devices. In this case, the medical staff inputs the user ID and password when logging in to the portal site, and the server that implements the portal site performs user authentication. The notification may be made to the server device that realizes the communication function with the MR or MS. Further, information on the user authentication may be shared between the two server devices. In this way, the user can receive the communication service with the MS or MR simply by logging in to the portal site, and the user D and the password can be input only once. . Even with such a configuration in which the server device is implemented separately, the user terminal device 4 provides the function of the portal site and the function of communication with the MS or MR in an integrated manner, so that it is seamless for the user. Environment is realized.

In the field of drug distribution using the support system described above, there is an example in which a wholesaler handling drugs, etc. of various manufacturers provides information on drugs handled by a specific manufacturer, in other words, an advertising agency. As explained above, in this field, especially large manufacturing companies have a department that conducts wholesale business in addition to a manufacturing department that manufactures pharmaceuticals. May also handle pharmaceuticals from other manufacturers. Therefore, the MS terminal device 5 and the master terminal device 6 described in the above example may be a department that performs wholesale business of a manufacturing company.

Further, in the above example, the support system for the business activity in the medical industry has been described, but the present invention is not limited to this. That is, the present invention relates to a distribution system in which a manufacturing company that manufactures products wholesales the products to a wholesale company, and the wholesale company delivers the products to a retail store that is a customer. The present invention can be applied in the field where it is customary to provide information on behalf of products ₍ note that the present invention is not limited to the above-described embodiment described with reference to the drawings. It will be apparent to those skilled in the art that various changes, substitutions, or equivalents can be made without departing from the scope of the claims and the spirit of the invention. The message can be exchanged between the agent and the customer, whereby the information provider can provide the customer with information such as product advertisements in the message on behalf of the information provider. Offer It is possible to perform the line.

Claims

The scope of the claims

1. In a marketing support device that supports an information providing agent that provides specific information to a customer on behalf of an information provider,

A customer database storing a customer table in which the personal data of the customer is entered;

An information providing agent database storing an information providing agent table in which the personal data of the information providing agent is input, and a selection registration table for associating the customer table with the information providing agent table;

A selective registration unit for receiving registration of the identification data of the information providing agent approved by the customer from the customer,

A message interface on the information providing agent side that supports creation of a message relating to the specific information to the customer on behalf of the information provider; and

A message database for storing messages addressed to the customer,

A message interface for reading out the message addressed to the customer from the message database and providing the message to the customer via a network; When the registration of the identification data is received, the selection registration table that associates the information provision agent table of the information provision agent identified by the identification data with the customer table of the registered customer is generated. Store,

The message interface on the information providing agent side makes it possible to create a message for the registered customer upon the generation of the selection registration table, and the message interface on the customer side A marketing support device that makes it possible to create a message from the customer to the information providing agent upon generation of the selective registration table.

2. In the message database, the information providing agent and the customer commonly access and read and write messages through the information providing agent's message interface and the customer's message interface, respectively. The marketing support device according to claim 1, which is capable of:

3. The information providing agent database further has a master table in which the master manages the information providing agent,

The information providing agent side message interface creates a message relating to the specific information to the customer of the information providing agent on behalf of the information providing agent managed by the master. The marketing support device according to claim 1, wherein the marketing support device is set in a possible state.

4. The marketing support device according to claim 3, wherein the information providing agent message interface is in a state where the message can be generated in the name of the information providing agent.

5. The marketing support device according to claim 3, wherein the information providing agent side message interface is in a state where the above message can be generated in the name of the master.

6. The information providing agent message interface refers to the information providing agent database when the master creates the message for the information providing agent customer on behalf of the information providing agent. 4. The marketing support device according to claim 3, wherein a plurality of information providing agents are selected under predetermined conditions.

7. The information providing agent side message interface, when the master creates the message for the information providing agent customer on behalf of the information providing agent, refers to the customer database, 4. The marketing support device according to claim 3, wherein the customer is selected under predetermined conditions.

8. An information provider database storing an information provider table in which the personal data of the information provider is input, and a selection registration table for associating the customer table with the information provider table,

When receiving the registration of the identification data of the information provider from the customer, the selection / registration unit stores the information provider table of the information provider identified by the identification data and the registration. Generate and store the selection registration table associating the customer table with the customer table

The message interface on the information providing agent side functions as the message interface on the information provider side, and upon generation of the selection registration table, Make it possible to create messages for the registered customers,

2. The marketing support device according to claim 1, wherein the customer-side message interface is in a range of a request for generating a message from the customer to the information provider in response to generation of the selection registration table.

9. The above information provider database and the above information provider database are linked,

The marketing support according to claim 8, wherein the customer-side message interface checks whether the information providing agent or the master has created and transmitted a message relating to the specific information on behalf of the information provider. apparatus.

10. The marketing according to claim 1, wherein the message database centrally manages the messages sent by the information providing agent to a plurality of customers and retains the status of each message. Support concealment.

1 1. The message interface on the information providing agent side accepts the expiration date of the message from the information providing agent, sets a flag to invalidate the message after the expiration date, and sets the message-in message on the customer side. 10. The marketing support apparatus according to claim 10, wherein the face stops displaying the invalidated message.

1 2. The information providing agent message interface notifies the information providing agent of the status of the message, receives an unread message and a message cancellation request from the information providing agent, and receives the customer message. The marketing support device according to claim 10 or claim 11, wherein the interface stops displaying the message that has received the cancellation request.

13. The marketing support device according to claim 12, wherein the message interface on the information providing agent side rejects the cancellation request when the information providing agent requests cancellation of the read message. .

14. The marketing support device according to claim 1, further comprising a statistical analysis unit for managing contact status with the registered customers.

15. The marketing support apparatus according to claim 14, wherein the statistical analysis unit counts the number of messages read to the registered customers read. .

1 6. The statistical analysis unit counts the number of registered customers. 14. The marketing support device according to item 4.

17. The marketing support apparatus according to claim 14, wherein said statistical analysis unit counts the number of messages transmitted to said registered customers.

18. The marketing support apparatus according to claim 14, wherein the statistical analysis unit manages a contact state with the registered customer based on a rate at which the message transmitted to the registered customer is read. .

1 9. The information provider belongs to the manufacturer, and the information provider belongs to the wholesale company.

20. The claim that the customer is a medical professional, the information provider is a Medical Representative (MR), and the agent is an MS (Medical Sales, Marketing Special ist). Item 19. The marketing support device according to Item 19.

2 1. In a marketing support method that supports an information provider who provides specific information to a customer on behalf of an information provider,

Accepting the customer's personal data and storing the personal data in a customer table;

Accepting the personal data of the information providing agent and storing the personal data in the information providing agent table;

Receiving the identification data of the information providing agent input by the customer to approve the information providing agent;

Generating a selection registration table for associating the customer table of the customer with the information providing agent table of the approved information providing agent based on the identification data of the information providing agent input by the customer;

Triggered by the generation of the selection registration table, the entry of the customer can be registered in the customer list file of the approved information provider and the message related to the specific information can be created on behalf of the information provider Steps to make

Triggered by the creation of the selection registration table, the information provider's entry approved by the customer is registered in the customer's information provider list file and a message from the customer to the information provider is created. Having the step of enabling Marketing support method.

2 2. Further, a step in which the master generates a master table for managing the information providing agent,

For the customers registered in the customer list file of the approved information providing agent, the master can create a message related to the specific information on behalf of the information providing agent. 22. The marketing support method according to claim 21, comprising a step.

23. The marketing support method according to claim 22, wherein the message is generated in the name of an information providing agent who owns the customer list file.

24. The marketing support method according to claim 22, wherein the message is generated under the name of the master.

25. Furthermore, when the master creates a message on behalf of the information providing agent, the master has a step of selecting a plurality of customers registered in the customer list file of the plurality of information providing agents on a predetermined condition. 22. The marketing support method according to claim 22.

26. The marketing according to claim 25, further comprising a step of selecting a plurality of information providing agent tables under predetermined conditions when the mass message composes a message on behalf of the information providing agent. How to help.

27. Further, a step of accepting the personal data of the information provider and storing the personal data in the information provider table;

Accepting the information provider's identification data entered by the customer to approve the information provider;

A step of generating a selection registration table for associating the customer table of the customer with the information provider table of the approved information provider based on the information provider identification data entered by the customer;

Triggering the generation of the selection registration table, registering the customer's entry in the customer list file of the approved information provider so that a message relating to the specific information can be created; and

Triggered by the generation of the selection registration table, the information provider approved by the customer 23. The marketing support according to claim 21, further comprising a step of registering the entry in the information provider list file of the customer so that a message from the customer to the information provider can be created. Method.

28. Further, the information providing agent table or the master table and the information provider table are associated with each other, and the information providing agent or the master receives the information regarding the specific information on behalf of the information provider. 28. The marketing support method according to claim 27, further comprising a step of confirming whether the message has been created and transmitted.

29. The method according to claim 21, further comprising the step of centrally managing the messages sent by the information providing agent to the plurality of customers registered in the customer list file and retaining the status of each message. Marketing support method described in section.

30. Further, there is provided a step of receiving an expiration date of the message from the information providing agent, and invalidating the expired message so as not to be transmitted to the terminal on the customer side. The marketing support method described in Item 29.

3 1. Further, a step of notifying the information providing agent of the status of the message,

30. The marketing support method according to claim 29 or claim 30, comprising a step of receiving a request to cancel an unread message from said information providing agent.

32. The marketing support method according to claim 31, further comprising a step of rejecting the cancellation request when the information providing agent makes a request to cancel the read message.

33. The marketing support method according to claim 21, further comprising a step of managing a contact state with a customer registered in the customer list file.

34. The marketing support method according to claim 33, wherein the step of managing the contact status with the customer includes counting the number of messages read to the customer registered in the customer list file read. .

35. The marker according to claim 33, wherein the step of managing the contact status with the customer includes counting the number of customers registered in the customer list file. Ketting support method.

36. The marketing support method according to claim 33, wherein the step of managing the status of contact with the customer includes counting the number of messages transmitted to the customer registered in the customer list file. .

37. The method according to claim 33, wherein the step of managing the status of contact with the customer is performed based on a rate at which messages sent to customers registered in the customer list file are read. Marketing support method.

38. The marketing support method according to claim 21, wherein the information provider belongs to a manufacturer, and the information provider belongs to a wholesale company.

3 9. The customer is a medical professional, the information provider is M R (Medi cal Reesentatives), and the information provider is M S (Medi cal Sales, Market ing

The marketing support method according to claim 38, which is a Special ist).

40. Supports an information provider who provides specific information to customers on behalf of an information provider.

Receiving the personal data of the information providing agent and storing the personal data in the information providing agent table;

A step of generating a selection registration table for associating the customer table of the customer with the information providing agent table of the authorized information providing agent based on the identification data of the information providing agent input by the customer;

Triggered by the generation of the selection registration table, the entry of the customer is registered in the customer list file of the approved information provider, and a message related to the specific information is created on behalf of the information provider Steps to make it possible,

Triggered by the creation of the selection registration table, the information provider's entry approved by the customer is registered in the customer's information provider list file, and Recording a computer program executable by a computer having a step of setting a state in which a message to the information providing agent can be created.

4 1. Supports information providers who provide specific information to customers on behalf of information providers.

A step of receiving the personal data of the information providing agent and storing the personal data in the information providing agent table;

A step of generating a selection registration table for associating the customer table of the customer with the information providing agent table of the approved information providing agent based on the identification data of the information providing agent input by the customer;

Triggered by the generation of the selection registration table, the entry of the customer is registered in the customer list file of the approved information provider, and the message about the specific information can be created on behalf of the information provider Steps to

Triggered by the generation of the selection registration table, the entry of the information providing agent approved by the customer is registered in the information providing agent list file of the customer, and the message from the customer to the information providing agent is registered. A computer program executable by a computer having the steps of: