KR20230035935A - System for providing commercial management service connecting between seller and poster - Google Patents

Abstract

Provided is an advertising management service provision system which connects sellers and posters. The advertising management service provision system comprises: a seller terminal uploading a product to be advertised; a poster terminal searching for the product to be advertised through search, agreeing on an advertising fee with a seller terminal selling the searched product, and then starting promoting the same on social media, and automatically receiving the advertising fee when an influx or purchase event occurs in a shopping mall of the seller terminal through the social media; and a management service provision server including a register in which the product to be advertised is uploaded from the seller terminal, a matching management unit storing the advertising fee agreed upon on the seller terminal and the poster terminal when a match is made through mutual search between the seller terminal and the poster terminal, and a settlement unit inserting a tracking code into the social media of the poster terminal and automatically settling the advertising fee when at least one user terminal flows into the shopping mall of the seller terminal through the social media or the purchase event occurs. According to the present invention, even a small business owner or small-scale businessman can receive the matching posters at a low cost.

Description

Advertising management service providing system connecting seller and poster {SYSTEM FOR PROVIDING COMMERCIAL MANAGEMENT SERVICE CONNECTING BETWEEN SELLER AND POSTER}

The present invention relates to an advertisement management service providing system that connects a seller and a poster, and can match a seller and a poster through a mutual search and automatically settle an advertisement fee for promotion of a poster on the condition of inflow into a shopping mall and generation of sales. It provides a platform that can

With Internet business becoming more active than ever, countless marketing methods optimized for the Internet are emerging. They do their best to approach customers and promote products through marketing using social media or paid advertisements, but in many cases, the results are too insignificant compared to the effort and money paid. For a successful business, the basis for marketing planning is to identify customer needs, analyze what problems the website is currently operating, and predict what will happen next. Accordingly, Google Analytics, Naver Adpost, and Kakao Moment collect and analyze the behavioral data of users visiting the website by inserting the tracking code provided by each company into the website, and the overall website We are conducting quality evaluation and marketing.

At this time, a method of using an influencer or a user's visit log for marketing for SNS has been researched and developed. In this regard, Korea Patent Publication No. 2021-0038229 (published on April 7, 2021), which is a prior art. and Korea Patent Publication No. 2011-0075469 (published on July 6, 2011), after analyzing influencer postings, extracting products matching the influencer image, attaching advertisements to the influencer's postings, and purchasing And a configuration that increases advertising efficiency by placing a link that can be paid, and after receiving and parsing the log data of the user terminal for advertising effect analysis, providing action information indicating the reaction to advertising service information and advertising content Each configuration is disclosed.

However, in the former case, the method of hiring a famous influencer or attaching an advertisement to the influencer's posting is a situation that small merchants or small business owners cannot access because the advertising agency's involvement is high and the cost structure is high. Even in the latter case, the log data is not 100% reliable, resulting in inaccurate analysis of marketing effectiveness. In other words, dynamically assigned IP addresses, client-side caching, and web robot visit counts affect unique visitor analysis, and tag missing It is difficult to collect accurate log data when page tags are blocked by firewalls, page loading errors due to JavaScript errors, and this applies to Google Analytics as well. In addition, if the calculation method ignores the last page when counting the user's page delay time and page visit time, and the page loading time is too long, it is difficult to accurately count the user's page view and dwell time analysis. Therefore, research and development of a platform that can accurately analyze marketing effects while matching and intermediary between sellers and posters is required.

In one embodiment of the present invention, the seller is recruited as a paid member and the poster is recruited as a free member to build a member pool, the seller and the poster can be matched through mutual search, and the tracking code is placed on the poster's SNS promotion page. In the event of a purchase or inflow into a shopping mall due to an SNS promotion page, a pre-set percentage of sales is automatically settled and paid to the poster as a commission through the tracking code, so that small business owners or small business owners can match posters at low cost. Ordinary people, such as nano influencers and SNS users, can also promote with posters, and by paying a commission to sales, it is possible to exclude situations in which marketing expenses have been invested but results are ambiguous or do not come out, connecting sellers and posters. An advertisement management service providing system may be provided. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention, a seller terminal that uploads a product to be advertised, searches for a product to be advertised by search, and agrees an advertising fee with a seller terminal that sells the searched product. After that, it starts promoting on social media, and when an inflow into the shopping mall of the seller terminal or a purchase event occurs through social media, the poster terminal that automatically settles the advertising fee and the register that receives the upload of the product to be advertised from the seller terminal, the seller terminal and When a match is made through mutual search between poster terminals, a matching management unit that stores the advertising fee agreed upon between the seller terminal and the poster terminal, inserts a tracking code into the social media of the poster terminal, and at least one user terminal sends the seller through social media. and a management service providing server including a settling unit that automatically settles an advertising fee when a terminal enters a shopping mall or a purchase event occurs.

According to any one of the above-described problem solving means of the present invention, the seller is recruited as a paid member and the poster is recruited as a free member to build a member pool, the seller and the poster to be matched through mutual search, and the poster's SNS A tracking code is inserted into the promotion page, and when a purchase is made or flowed into a shopping mall due to the SNS promotion page, a predetermined percentage of sales is automatically settled and paid to the poster as a commission through the tracking code, so small business owners and small business owners can also make posters affordable. It can be matched for cost, and ordinary people such as nano influencers or SNS users can promote through posters, and by paying commissions against sales, marketing costs are invested but the results are ambiguous or not coming out.

1 is a diagram for explaining an advertisement management service providing system that connects a seller and a poster according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a management service providing server included in the system of FIG. 1 .
3 and 4 are diagrams for explaining an embodiment in which an advertisement management service for connecting a seller and a poster according to an embodiment of the present invention is implemented.
5 is an operational flowchart illustrating a method of providing an advertisement management service for connecting a seller and a poster according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail so that those skilled in the art can easily practice the present invention with reference to the accompanying drawings. However, the present invention may be embodied in many different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, this means that it may further include other components, not excluding other components, unless otherwise stated, and one or more other characteristics. However, it should be understood that it does not preclude the possibility of existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", etc., are used at or approximating that value when manufacturing and material tolerances inherent in the stated meaning are given, and do not convey an understanding of the present invention. Accurate or absolute figures are used to help prevent exploitation by unscrupulous infringers of the disclosed disclosure. The term "step of (doing)" or "step of" as used throughout the specification of the present invention does not mean "step for".

In this specification, a "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, and two or more units may be realized by one hardware. On the other hand, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or configured to reproduce one or more processors. Thus, as an example, '~unit' refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Functions provided within components and '~units' may be combined into smaller numbers of components and '~units' or further separated into additional components and '~units'. In addition, components and '~units' may be implemented to play one or more CPUs in a device or a secure multimedia card.

In this specification, some of the operations or functions described as being performed by a terminal, device, or device may be performed instead by a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, apparatus, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal mean mapping or matching the terminal's unique number or personal identification information, which is the terminal's identifying data. can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for explaining an advertisement management service providing system that connects a seller and a poster according to an embodiment of the present invention. 1, the advertisement management service providing system 1 connecting the seller and the poster includes at least one poster terminal 100, a management service providing server 300, at least one seller terminal 400, at least one It may include an administrator terminal 500 of. However, since the advertisement management service providing system 1 that connects the seller and the poster of FIG. 1 is only one embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1 .

At this time, each component of FIG. 1 is generally connected through a network (Network, 200). For example, as shown in FIG. 1 , at least one poster terminal 100 may be connected to the management service providing server 300 through the network 200 . In addition, the management service providing server 300 may be connected to at least one poster terminal 100, at least one seller terminal 400, and at least one manager terminal 500 through the network 200. In addition, at least one seller terminal 400 may be connected to the management service providing server 300 through the network 200 . In addition, at least one manager terminal 500 may be connected to at least one poster terminal 100, management service providing server 300, and at least one seller terminal 400 through the network 200.

Here, the network refers to a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers, and examples of such networks include a local area network (LAN) and a wide area network (WAN: Wide Area Network), the Internet (WWW: World Wide Web), wired and wireless data communications networks, telephone networks, and wired and wireless television communications networks. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), 5th Generation Partnership Project (5GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi , Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), RF (Radio Frequency), Bluetooth (Bluetooth) network, NFC ( A Near-Field Communication (Near-Field Communication) network, a satellite broadcasting network, an analog broadcasting network, a Digital Multimedia Broadcasting (DMB) network, etc. are included, but not limited thereto.

In the following, the term at least one is defined as a term including singular and plural, and even if at least one term does not exist, each component may exist in singular or plural, and may mean singular or plural. It will be self-evident. In addition, the singular or plural number of each component may be changed according to embodiments.

At least one poster terminal 100 is a marketer who promotes the seller's shopping mall to at least one kind of social media using an advertisement management service related web page, app page, program or application that connects the seller and the poster, the general public, It may be a terminal such as a nano influencer. In this case, a poster means a person who posts promotional materials. The poster terminal 100 may be a terminal that inserts and posts the URL of a shopping mall in various types of pages other than social media. When payment is made, it may be a terminal that automatically settles advertising fees corresponding to a preset percentage of sales.

Here, at least one poster terminal 100 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. At this time, at least one poster terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one poster terminal 100 is, for example, a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

The management service providing server 300 may be a server that provides an advertisement management service web page, app page, program or application connecting the seller and the poster. Also, the management service providing server 300 may be a server that receives a shopping mall URL from at least one seller terminal 400 and inserts a tracking code into the shopping mall. In addition, the management service providing server 300 may be a server that uploads the product and shopping mall URL of the seller terminal 400 and recruits at least one poster terminal 100 . At this time, when the management service providing server 300 promotes on social media using the URL in the poster terminal 100, and flows into the seller's shopping mall along the URL of the social media in at least one user terminal (not shown). , it may be a server that determines whether or not the poster came through the URL tracking code. In addition, the management service providing server 300 can settle the advertisement fee with the poster terminal 100 that has promoted the user terminal inflow when sales are generated by the inflow and payment of the user terminal, and the advertisement fee provides the management service. The server 300 may be a server that allows payment from a payment means such as a card registered by the seller terminal 400 . In addition, the management service providing server 300 inserts a script into at least one button on a page in the shopping mall and monitors the action of the user terminal, and then analyzes whether the user is a valid visitor or if an order is placed, whether it is a valid order or a suspicious order. It may be a server that provides a report by doing so.

Here, the management service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser.

At least one seller terminal 400 recruits posters using an advertisement management service related web page, app page, program or application that connects sellers and posters, and users are introduced by the posters, and purchases and payments are made. When sales occur, it may be a seller's terminal that pays an advertising fee corresponding to a predetermined percentage of the sales amount to the poster terminal 100 using a pre-registered payment method, for example, a credit card. To this end, the seller terminal 400 may be a terminal that registers a shopping mall URL in the management service providing server 300 and subscribes as a paid member, and may be a terminal that inquires public relations results in the management service providing server 300 in real time. . In addition, the seller terminal 400 may be a terminal that receives and outputs suspicious connections or suspicious orders from the management service providing server 300 even when there is a suspicious order.

Here, at least one seller terminal 400 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. At this time, at least one seller terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one seller terminal 400 is, for example, a wireless communication device that ensures portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

At least one manager terminal 500, the user terminal 100 is introduced by the publicity of the poster terminal 100 using a web page, app page, program or application related to the advertisement management service that connects the seller and the poster, It may be a terminal that receives from the management service providing server 300 whether or not the incoming connection is a valid connection and, if payment occurs, whether or not it is a valid order.

Here, at least one manager terminal 500 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a laptop, a desktop, a laptop, and the like equipped with a navigation system and a web browser. In this case, at least one administrator terminal 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one administrator terminal 500 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, personal communication system (PCS), global system for mobile communications (GSM), personal digital cellular (PDC), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet ) may include all types of handheld-based wireless communication devices such as terminals, smartphones, smart pads, tablet PCs, and the like.

2 is a block diagram illustrating a management service providing server included in the system of FIG. 1, and FIGS. 3 and 4 are implementations of an advertisement management service connecting a seller and a poster according to an embodiment of the present invention. It is a drawing for explaining an embodiment.

Referring to FIG. 2, the management service providing server 300 includes a registration unit 310, a matching management unit 320, a settlement unit 330, an effective accessor confirmation unit 340, an action monitoring unit 350, and an effective order judgment A portion 360 may be included.

The management service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one poster terminal 100, at least one seller terminal 400, and at least one manager In the case of transmitting an advertisement management service application, program, app page, web page, etc. that connects the seller and the poster to the terminal 500, at least one poster terminal 100, at least one seller terminal 400, and at least one The manager terminal 500 may install or open an advertisement management service application, program, app page, web page, etc. that connects the seller and the poster. In addition, the service program may be driven in at least one poster terminal 100, at least one seller terminal 400, and at least one manager terminal 500 using a script executed in a web browser. Here, the web browser is a program that allows users to use the web (WWW: World Wide Web) service, and means a program that receives and displays hypertext described in HTML (Hyper Text Mark-up Language). For example, Netscape , Explorer, Chrome, and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smart phone).

Referring to FIG. 2 , the registration unit 310 may upload a product to be advertised from the seller terminal 400 . The seller terminal 400 may upload a product to be advertised. At this time, the registration unit 310 may receive a URL of a shopping mall in which a product to be advertised is posted from the seller terminal 400, and the registration unit 310 may insert a tracking code in the shopping mall. At this time, the tracking code is a short code that starts with '?' and is added to the end of the link. It won't affect the web page, but you will be able to track the data of people who clicked on it. For example, a tracking code can be an Urchin Tracking Module (UTM) code, which is a small piece of coded data appended to the end of a URL to help track content and advertising campaign performance, consisting of two components and five standard parameters. Can contain variables. At this time, the five parameters are utm_campaign, utm_source, utm_email, utm_term, and utm_content. Through this, even if you move to the same shopping mall site, you can check which advertisement came from, that is, through which channel the traffic came in. can do it

utm_source can track traffic sources, for example, Bing, Google, Facebook, Instagram, or other individual sources of marketing channels. utm_medium can track which marketing channel the user (accessor, buyer) came from, utm_campaign tracks the poster's marketing activities and advertising campaigns that lead users to the seller's URL, and utm_content tracks multiple channels moving to the same URL. Can be used if there is a link. utm_term is used to track keyword terms and is used for paid search advertisements. Of course, it will be apparent that various tracking codes can be used in addition to the above-described UTM codes and are not limited to those listed.

The matching management unit 320 may store an advertising fee agreed upon by the seller terminal 400 and the poster terminal 100 when matching is achieved through mutual search between the seller terminal 400 and the poster terminal 100 . At this time, the matching may be matched on the platform, but in one embodiment of the present invention, the seller posts the advertising fee and URL, the poster searches the seller, and then only promotes using the URL without contacting or contacting the seller. can be defined as If you advertise directly without contacting each other, you can save time and money for communication. Of course, mutual contact is not excluded when agreement or coordination between the parties is necessary.

The advertising fee is an amount calculated as a preset percentage of the amount of sales generated by inflow and purchase events, and the preset percentage may be a number agreed upon between the seller terminal 400 and the poster terminal 100. For example, if Seller A, who sells Starbucks tumblers, uploads the URL of the Naver Smart Store, a Starbucks tumbler sales site, and posts a solicitation for a poster offering 10% of sales as an advertising fee, this is an incentive to subscribe. , that is, if the poster accepts and carries out the contract, the contract is concluded. At this time, the price of Starbucks tumbler is 30,000 won, and poster B shared the URL of seller A on his Facebook, Naver blog, Daum Cafe, Instagram, YouTube, etc. , and assuming that 20 of them purchased a Starbucks tumbler, 30,000 won X 20 people = 600,000 won is the sales amount, and the advertising fee is 60,000 won, which is 10% of 600,000 won. Here, assuming that the cost of matching multiple posters is unlimited and a monthly fixed amount of 55,000 won, and that only poster B promotes for a month, the amount that seller A must pay is the monthly fixed amount + advertising fee + payment agency fee. You can pay 121,000 won at 55,000 won + 60,000 won + 6,000 won.

The settlement unit 330 inserts the tracking code into the social media of the poster terminal 100, and when an inflow or purchase event occurs in the shopping mall of the seller terminal 400 through social media in at least one user terminal, an advertising fee is charged. can be automatically calculated. The poster terminal 100 searches for a product to be advertised by search, and after agreeing an advertising fee with the seller terminal 400 that sells the searched product, starts publicity on social media, and the seller terminal 400 through social media. When an inflow to a shopping mall or a purchase event occurs, the advertisement fee can be automatically settled.

As in the above-described method, since the advertising fee percentage has already been determined by the seller, and the poster has performed advertising activities after seeing this, the advertising fee settlement can be automated. At this time, it can be set to be settled without human intervention using smart contracts. There is no need to separately allocate the necessary personnel for settlement, and there is no need to worry about disputes due to delays in payment if there is an omission of settlement. A smart contract is a software code implemented on a blockchain platform that guarantees that contracts are automatically fulfilled for assets contained in a blockchain according to the fulfillment of conditions given in advance. In other words, smart contracts are Automated Self-Enforced Agreements, which combine the two processes of contract establishment and execution into one through blockchain technology. The technical concept of a smart contract is a kind of program that automatically executes according to an event instructing the transfer of assets to the ledger while the transaction records are distributed and stored, decentralized and shared, and the replicated ledger is operated and stored. -Driven Program).

On the other hand, smart contracts are legally required to ① have two or more parties, ② relate to the transfer of assets from one party to the other, ③ implement automatically, and once the contract is initiated, is a contractual concept that does not require human intervention. In this respect, a smart contract as a contract law element is a kind of algorithmic contract. However, it is distinguished from algorithmic contracts in that it can form a decentralized autonomous organization (DAO), a type of decentralized autonomous organization. Smart contracts are executed automatically without human intervention, so they do not value the trust of the parties. Therefore, since the problem of non-fulfillment of the contract, which can be said to be the biggest weakness of the contract, is a type of so-called conditional contract in which it is determined not by the credit of the other party but by whether or not the programmed condition is fulfilled, the advertisement fee is paid individually by the person. After settlement, accounts receivables can be set and automatic payments can be made without sending invoices.

The effective accessor confirmation unit 340 installs a script in a shopping mall that sells products of the seller terminal 400, and when at least one user terminal accesses the shopping mall through social media, the script is sent to at least one user. It is controlled to be loaded into a terminal, and it is possible to determine whether a user of at least one user terminal is a valid access person. The valid accessor checking unit 340 may determine whether or not the user is a valid accessor based on the IP address of at least one user terminal and a unique identification number allocated to the at least one user terminal. In addition, the valid accessor checking unit 340 may transmit an error report to an administrator's terminal when it is determined that the user is not a valid accessor.

At this time, Ajax can be used to collect the user's activity and page usage time on the web page, but the method of collecting cookie information or installing a log collection agent on the local computer to obtain user information is due to privacy or security issues. It is not advisable to use Accordingly, we propose a logging method that does not cause personal information infringement by using Ajax using JavaScript operating inside the browser, and when an event action such as a user clicks a button is generated, it is sent to the management service providing server 300. A script is available that allows you to transfer.

At this time, an event means a certain event, for example, when a specific button is clicked, when the DOM is finished loading, etc. Here, the browser can detect the event and notify when the event occurs. This allows the user to interact with the web page. At this time, the event type (Type) refers to the type of event that has occurred and may provide an event that processes a keyboard, mouse, HTML DOM, Window object, etc. This could be something like when a certain button is clicked or when a web page loads. When an event occurs through an event handler, you can connect it to a desired function and execute it.

The Ajax Log Module acts as a kind of information collection agent inside the web page. User activity information can be collected from the web browser even while the user is surfing the web by using Ajax, a technology that enables asynchronous communication. It only targets the information inside the browser, so there is no risk of personal information infringement and it is fast in terms of speed. First of all, many actions performed by the user are monitored through the ‘event listener’ of JavaScript. This plays a direct role in generating raw data. It plays a role of transmitting the collected activity data of the user to the management service providing server 300 for a certain period of time or when the user has sufficiently performed a meaningful action.

At this time, the values required to be recorded as logs include, for example, a sequence (PK) indicating a log of pages viewed by a user, a session ID for distinguishing users, a target URL, a sequence of previous pages to identify page flow, It may be the first access time of the page, the last time the user's activity information of the page was investigated, and the user's activity information set. At this time, the identification of the user can use the session ID generated inside the web application. Using this session ID and sequence, it is possible to observe which page the user is using and how. Here, by recording the sequence received from the previous page together, it can be designed to identify where it came from.

By using the above information in the Batch Job section, you can simply add tasks to find additional information from stored logs, such as analyzing user tendencies and web access patterns. Moreover, the batch processing part is absolutely necessary to clean up the ever-growing log. Logs should be backed up after a certain period of time, or logs with unclear meaning or no longer needed should be deleted. When used with a DB that provides web services, problems can occur in the service due to the amount of accumulated logs. Therefore, it is possible to entrust the part of log storage by independently configuring a log DB that records only logs.

The action monitoring unit 350 inserts at least one script into at least one button and page in the shopping mall of the seller terminal 400, and whenever an action is taken in at least one user terminal, the script is executed so that at least one user It can be configured to upload the action data of the terminal. At this time, an action needs to be defined, which may be different depending on the embodiment. For example, actions can be defined to enable relatively accurate values such as brand participation percentage, page exit rate, page participation rate, conversion quality index, site stay time, and page views per visit. Analysis indicators (Index) can include general analysis indicators and advanced analysis indicators. General analysis indicators include the number of visitors per day, average conversion rate (sales registration, download), most visited pages, average website visit time, revisit rate, average It may be depth of visit, variation by referrer, distribution by region, language used, site visit time (continuous stay or leaving after visiting a single page), etc. In-depth analysis indicators include the ratio of new visitors to repeat visitors, the difference in site visit rate by marketing medium or advertising source, the difference in bounce rate by page view or referral source, the degree of engagement of site visitors, and the time it takes for a visitor to become a customer. You can check various indicators, such as the number of visits, the time required, and the uniformity of the inflow path (is the customer's path the same as the path designed by the company?).

At this time, the target value conversion rate sets the page that the site visitor must finally reach as the target value, and confirms the rate at which the site visitor reaches the page and the inflow path until reaching the page. At this time, the number of visitors entering the inflow path decreases at each stage, and at which point in the inflow path the dropout rate is high, factors that hinder reaching the target page can be improved. It is an important measure to compare the expected and planned user path on the site with the actual user path. Alternatively, it is also referred to as a conversion tracking system, and CTS (Conversion Tracking System) may refer to a function that stores and confirms the details in the system when a user actually purchases a product or registers for a membership. The conversion information collected through CTS is processed into a report, and the seller can quantitatively analyze the efficiency of the advertisement executed.

The effective order determination unit 360 monitors the action of at least one user terminal through at least one script inserted in the shopping mall of the seller terminal 400, and accumulates action data to generate an effective order when an order and payment event occurs. acknowledgment can be determined. The valid order determination unit 360 determines whether an order is valid based on at least one criterion including whether or not there is a history of changing the IP address of at least one user terminal and whether or not there is a dual access history. can When the valid order determining unit 360 determines that the order and payment event is not valid after generating an order and payment event in at least one user terminal, the valid order determination unit 360 may classify the order as a suspicious order, display the order, and transmit a report.

Meanwhile, the seller terminal 400 may be a paid member and the poster terminal 100 may be a free member. Through this, it is possible to induce the participation of posters, that is, marketers, nano influencers, and individuals. In addition, the seller terminal 400 may pay a monthly fee for using the management service, an advertising fee to be paid to the influencer, and a payment agency fee to the management service providing server 300 .

Hereinafter, an operation process according to the configuration of the above-described management service providing server of FIG. 2 will be described in detail with reference to FIGS. 3 and 4 as examples. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to FIG. 3, (a) When the management service providing server 300 receives the URL of a shopping mall selling products from the seller terminal 400, a tracking code is planted therein, and at least one poster terminal 100 promotes the URL to the URL. Post recruitment to do so. And, (b) the management service providing server 300 promotes a URL containing a tracking code in at least one poster terminal 100, and when at least one user terminal enters the corresponding URL, it occurs in the user terminal. After collecting and analyzing the events to the script, (c) a report can be transmitted to the seller terminal 400 in real time. In addition, the management service providing server 300 collects actions such as whether the user terminal presses the purchase button and then the payment button or whether the payment completion button is not pressed after pressing the payment button (exit) using a script. . At this time, since the script to be inserted into which button may vary depending on the embodiment, the present invention is not limited to any one button. Then, by accumulating these data, the management service providing server 300 determines whether there is a valid connection or a valid order, identifies a suspicious connection or suspicious order, and then identifies a true buyer and analyzes the purchase behavior. .

Figures 4a to 4e is a poster terminal 100, Figures 4f to 4k illustrates a service using method according to an embodiment of the present invention of the seller terminal (400). 4L is a screen showing inflow or sales on a poster screen after login and providing data that are the basis for settlement in a weekly graph. In this way, you can see how many people have flowed in and purchased products through your posting, that is, promotion, as a quantitative indicator, and sellers can also search this information. Of course, it is not limited to the above method and may be changed according to embodiments.

Matters not described for the advertisement management service providing method for connecting the seller and the poster of FIGS. 2 to 4 are the same as those described for the advertisement management service providing method for connecting the seller and the poster through FIG. 1, or Since it can be easily inferred from the description, the following description will be omitted.

5 is a diagram illustrating a process of transmitting and receiving data between components included in an advertisement management service providing system connecting a seller and a poster of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process of transmitting and receiving data between each component will be described through FIG. 5, but the present application is not limited to such an embodiment, and according to various embodiments described above, It is obvious to those skilled in the art that a process of transmitting and receiving data may be changed.

Referring to FIG. 5, the management service providing server receives a product to be advertised from the seller terminal (S5100), and if the seller terminal and the poster terminal are matched by mutual search, the advertising fee agreed upon by the seller terminal and the poster terminal Save (S5200).

In addition, the management service providing server inserts the tracking code into the social media of the poster terminal, and automatically settles the advertising fee when an inflow or purchase event occurs in the shopping mall of the seller terminal through social media in at least one user terminal (S5300). ).

The order between the above-described steps (S5100 to S5400) is only an example, and is not limited thereto. That is, the order of the above-described steps (S5100 to S5400) may be mutually changed, and some of the steps may be simultaneously executed or deleted.

Matters not described in the advertisement management service providing method for connecting the seller and the poster of FIG. 5 are the same as those described for the advertisement management service providing method for connecting the seller and the poster through FIGS. 1 to 4, or Since it can be easily inferred from the description, the following description will be omitted.

The advertisement management service providing method for connecting a seller and a poster according to an embodiment described with reference to FIG. 5 may be in the form of a recording medium including instructions executable by a computer, such as an application or program module executed by a computer. can be implemented Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

In the above-described advertisement management service providing method for connecting a seller and a poster according to an embodiment of the present invention, an application basically installed in a terminal (this may include a program included in a platform or operating system basically installed in the terminal) It may be executed by, or may be executed by an application (ie, a program) directly installed in the master terminal by a user through an application providing server such as an application store server, an application or a web server related to the corresponding service. In this sense, the above-described advertisement management service providing method for connecting a seller and a poster according to an embodiment of the present invention is implemented as an application (ie, a program) that is basically installed in a terminal or directly installed by a user, and It can be recorded on a computer-readable recording medium.

The above description of the present invention is for illustrative purposes, and those skilled in the art can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, the embodiments described above should be understood as illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts should be construed as being included in the scope of the present invention. do.

Claims (10)

Seller terminal uploading products to be advertised;
After searching for a product to be advertised through search, making an advertising fee agreement with a seller terminal that sells the searched product, starting publicity on social media, and automatically when an inflow to the shopping mall of the seller terminal or a purchase event occurs through the social media a poster terminal that receives the settlement of the advertising fee; and
A registration unit that receives a product to be advertised from the seller terminal, a matching management unit that stores an advertisement fee agreed upon by the seller terminal and the poster terminal when a match is made through mutual search between the seller terminal and the poster terminal, and a social media service of the poster terminal A management service providing server including a settlement unit for inserting a tracking code into and automatically calculating the advertising fee when an inflow or purchase event occurs in the shopping mall of the seller terminal through the social media in at least one user terminal;
An advertisement management service providing system that connects a seller and a poster including a.
According to claim 1,
The advertising fee is an amount calculated by a predetermined percentage of the sales amount generated by the inflow and purchase event,
The predetermined percentage is an advertisement management service providing system for connecting the seller and the poster, characterized in that the number agreed between the seller terminal and the poster terminal.
According to claim 1,
The management service providing server,
A script is installed in a shopping mall that sells products of the seller terminal, and when the at least one user terminal accesses the shopping mall through the social media, the script is controlled to be loaded in the at least one user terminal, , a valid access user check unit for determining whether the user of the at least one user terminal is a valid access user;
Advertising management service providing system for connecting the seller and the poster, characterized in that it further comprises.
According to claim 3,
The valid accessor confirmation unit,
An advertisement management service providing system for connecting a seller and a poster, characterized in that determining whether or not a valid accessor is based on the IP address of the at least one user terminal and a unique identification number assigned to the at least one user terminal.
According to claim 3,
The valid accessor confirmation unit,
An advertisement management service providing system for connecting a seller and a poster, characterized in that for transmitting an error report to an administrator terminal when it is determined that the valid access person is not.
According to claim 1,
The management service providing server,
At least one script is inserted into at least one button and a page in the shopping mall of the seller terminal, and the script is executed whenever an action is taken in the at least one user terminal to upload action data of the at least one user terminal. Action monitoring unit to set;
Advertising management service providing system for connecting the seller and the poster, characterized in that it further comprises.
According to claim 1,
The management service providing server,
An effective order determination unit that monitors the action of the at least one user terminal through at least one script inserted in the shopping mall of the seller terminal, and determines whether an order is valid when an order and payment event occurs by accumulating action data. ;
Advertising management service providing system for connecting the seller and the poster, characterized in that it further comprises.
According to claim 7,
The effective order judgment unit,
A seller and a poster, characterized in that for determining whether a valid order is made by at least one criterion including whether or not there is a history of changing the IP address of the at least one user terminal and whether or not there is a dual connection history Advertising management service providing system that connects.
According to claim 8,
The effective order judgment unit,
If it is determined that the order and payment event is not valid after the at least one user terminal generates an order and payment event, it is classified as a suspicious order, displayed, and a report is transmitted.
According to claim 1,
The seller terminal is a paid member and the poster terminal is a free member,
The seller terminal is an advertisement management service providing system that connects the seller and the poster, characterized in that for paying a monthly fee for using the management service, an advertising fee to be paid to the influencer, and a payment agency fee to the management service providing server.

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