KR20210079078A - Method and platform for influencer-based product promotion using product sales url - Google Patents

Abstract

An influencer-based product promotion method using a product sales URL performed by a product promotion platform includes: providing a product list to an influencer who is a member through a product promotion platform; receiving selected product information from the influencer, generating an individual sales URL including identification information of the influencer, and providing the information to the influencer; when the first user accesses the individual sales URL through the generated individual sales URL, determining whether the product is sold by the incoming connection; providing a reward according to a preset reward standard to the influencer when the product is sold; and collecting and analyzing data for each of a plurality of items preset for the incoming connection, and providing the analyzed result information as marketing information. The plurality of items includes at least one of the type of funnel, inflow area information, new subscription rate, product purchase rate, and user information for the first user, and the individual sales URL from which the second user is introduced is networked by the influencer. shared on the service.

Description

Influencer-based product promotion platform and method using product sales URL {METHOD AND PLATFORM FOR INFLUENCER-BASED PRODUCT PROMOTION USING PRODUCT SALES URL}

The present invention relates to an apparatus and method for providing separate individual sales URLs for products sold online, and more particularly, to users including influencers by providing a product sales URL and using the same. It relates to an influencer-based product promotion method and platform using a product sales URL that promotes a product.

With the development of information communication technology and wired/wireless Internet communication, an online service environment has been established in which users can use various services online or directly become service providers.

In particular, although the number of users who use the online product sales service is increasing significantly, products sold through the Internet (including services and contents) and products sold in Internet shopping malls cannot be checked before purchase, so the reliability of the product is lowered. There was a problem. Accordingly, there is a growing demand from users who want to acquire accurate information about products sold online, determine a suitable product, and purchase necessary products under favorable conditions.

In the past, it was common to obtain information on products for sale by referring to purchase reviews left by other users on online platforms or by using information posted by professional bloggers.

As a technology related to the use of review information for such online sales products, in Korean Patent Laid-Open No. 2002-0078714 (Title of the Invention: User Purchase Support System based on Product Use Evaluation), each user's personal information is subdivided into age and gender , occupation, marital status, preference products, skin type, trouble type, etc. The first step to make a database, the second step to database the information on the models of products purchased by each user, each user's purchase The third step of making a database of product usage evaluation input information, product purchase information and usage evaluation in real time when an online request is made to provide the product model and usage evaluation information for each user's personal information built into the database A method for constructing a user purchase support system including a fourth step of allowing information to be searched for and a fifth step of supporting the purchase of a product using the searched product purchase information and usage evaluation information is published.

However, the existing online product sales method that provides review information on purchased products or the method of referring to the blog of a professional blogger has a limitation in that the user can check the purchase review only after directly searching for the product.

Republic of Korea Patent Publication No. 10-2002-0078714 (Title of the invention: user purchase support system based on product use evaluation)

The present invention is to solve the problems of the prior art described above, and a user or an influencer who purchases an online sale product recommends the product to another person or creates and gives an individual sales URL that allows direct access to the product sales page It is possible to provide an apparatus and method for providing individual sales URLs for online products.

However, the technical task to be achieved by the present embodiment is not limited to the technical task as described above, and other technical tasks may exist.

As a technical means for achieving the above-described technical problem, the influencer-based product promotion method using the product sales URL performed by the product promotion platform according to an aspect of the present invention is, providing a list of products to a writer; receiving selected product information from the influencer, generating an individual sales URL including identification information of the influencer, and providing the information to the influencer; when the first user accesses the individual sales URL through the generated individual sales URL, determining whether the product is sold by the incoming connection; providing a reward according to a preset reward standard to the influencer when the product is sold; and collecting and analyzing data for each of a plurality of items preset for the incoming connection, and providing the analyzed result information as marketing information. The plurality of items includes at least one of the type of funnel, inflow area information, new subscription rate, product purchase rate, and user information for the first user, and the individual sales URL from which the second user is introduced is networked by the influencer. shared on the service.

According to any one of the above-described problem solving means of the present invention, by automatically generating and providing an individual sales URL for a purchased product to a user who purchased a product through an online product sales service or an influencer who has joined the platform, the product In addition to the seller's sales channel, a new sales channel for each influencer (or buyer) can be provided. Accordingly, the influencer directly recommends the product to a third party through the individual sales URL, or discloses and recommends the product to acquaintances or unspecified people through blogs and social network services, thereby providing reliable review information about the product and at the same time It can also increase the effectiveness of product promotion and sales.

In addition, according to any one of the problem solving means of the present invention, when a secondary product purchase occurs through an individual sales URL posted by an influencer, a reward is provided to the influencer to induce active participation of the influencer. can

In addition, according to any one of the problem solving means of the present invention, it is possible to collect and analyze various types of information data of an inflow path through an individual sales URL, whether it is new, whether to purchase a product, a location of a purchaser, and an inflow of visitors to use it as marketing information. That is, it is possible to build and provide an online market system specialized for marketing.

1 is a diagram showing the configuration of an online open market system according to an embodiment of the present invention.
2 is a block diagram of an apparatus for providing an online product individual sale URL according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing an online product individual sales URL according to an embodiment of the present invention.

Hereinafter, embodiments of the present application will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art to which the present application pertains can easily implement them. However, the present application may be embodied in several different forms and is not limited to the embodiments described herein. And in order to clearly explain the present application in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout this specification, when a part is said to be "connected" with another part, it includes not only the case where it is "directly connected" but also the case where it is "electrically connected" with another element interposed therebetween. do.

Throughout this specification, when a member is said to be located “on” another member, this includes not only a case in which a member is in contact with another member but also a case in which another member is present between the two members.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the configuration of an online open market system according to an embodiment of the present invention.

As shown in FIG. 1 , the online open market system 10 provides an open market service server 100 that generates and provides individual sales URLs, the user terminal 200 of the first user who purchased the product, and the first user. and a user terminal 300 of a second user who accesses the product sales page through the individual sales URL posted by the company. An influencer who has joined the online open market system 10 instead of a user who purchased the product may be the first user.

In FIG. 1 , the open market service server 100 will be described as an example of an apparatus 100 for providing an online product individual sale URL according to an embodiment of the present invention. In this case, the type of service for selling products online is not limited to the open market service.

The open market service server 100 sells products online, but generates and provides individual sales URLs. In addition, the open market service server 100 collects various data for each connection flowing in through the individual sales URL, and generates and utilizes marketing information based on the collected data to apply it to online product sales.

1, in an embodiment of the present invention, as an open market service server 100, the service server 100 serves an online site including product sales pages, but generates and provides an individual sales URL; and a bridge server 100 that collects and analyzes data about an "access event" accessed to a page (eg, a web page) that sells a corresponding product through an individual sales URL. That is, although FIG. 1 shows that the service server 100 and the bridge server 100 are separate devices and a database is linked, the two servers may be implemented as one server device.

Specifically, the open market service server 100 connects to the product sales page through the user terminal 200 and purchases the product when the first user (influencer who has signed up for a membership or a user who first purchased a product) purchases the product. , an individual sales URL including identification information (eg, a unique code, etc.) for the first user is generated and provided to the terminal 200 of the first user. In this case, the first user may directly recommend individual sales URLs through chatting with acquaintances, or may promote products by sharing individual sales URLs on wired/wireless communication network services such as social network services and blogs.

In addition, the open market service server 100 provides a process by which a seller who wants to sell a product online can directly determine the basic fee and the reward fee. In addition, the open market service server 100 provides a preset reward for the first user when the second user purchases the product (that is, the secondary product purchase) for the product through the individual sales URL promoted by the first user. to provide.

In addition, the open market service server 100 converts the qualification of the user who purchased the product via the individual sale URL (ie, the second user) to the first user, and the converted first user's terminal (actually the second user) A new individual sales URL is provided to the user's terminal 300).

2 is a block diagram of an apparatus for providing individual sales URLs for online products according to an embodiment of the present invention.

As described above, the online product individual sales URL providing apparatus 100 according to an embodiment of the present invention provides a service such as an online marketplace, and performs quantitative measurement and evaluation of product purchasers' promotional activities, and Provides rewards (rewards). In addition, the online product individual sale URL providing apparatus 100 automatically generates and provides an individual sale URL for the purchased product immediately upon occurrence of a user's purchase with respect to a product sold through an online sales service such as an online marketplace. That is, in addition to the sales route of the product seller, a new sales route for the buyer is created, and if the product is sold (ie, secondary sales) through the sales route of the buyer, a reward is paid to the buyer (ie, the sales route provider). .

As shown in FIG. 2 , the online product individual sales URL providing apparatus 100 includes a communication module 110 , a memory 120 , a processor 130 , and a database 140 .

The communication module 110 processes data communication between ( 100 ), the online product individual sales URL providing apparatus 100 , and the plurality of user terminals 200 and 300 .

Communication module 110 is, for example, Wi-Fi, Internet (Internet), LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), 3G , 4G, LTE, etc. to perform various types of network communication access, but is not limited thereto.

In this case, the user terminals 200 and 300 are user terminals that access the online product sales page, and are wireless communication devices that are guaranteed to be portable and mobile such as PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC ( Personal Digital Cellular), PHS (Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), It may be any type of handheld-based device such as a Wireless Broadband Internet (WiBro) terminal and a tablet PC. The user terminals 200 and 300 may be wired communication devices such as a PC that can access an online product sales page through a network.

In an embodiment of the present invention, the user terminals 200 and 300 are intelligent terminals in which computer support functions such as Internet communication and information search are added to the portable terminal, and a plurality of applications desired by the user (ie, applications or mobile apps, etc.) A smartphone that can be installed and executed will be described as an example. That is, the online product individual sales URL providing apparatus 100 may provide an online product sales page and a user interface for providing the individual URL through an Internet website as well as a mobile app. Accordingly, users can not only simply purchase products through the mobile app installed on the user terminals 200 and 300, but also conveniently access individual sales URLs through social network services (SNS), etc., which are actively used on mobile devices. and available.

The memory 120 stores an individual sales URL providing program that provides a user interface for generating and assigning individual sales URLs to buyers when selling online products. In addition, the memory 120 stores a reward processing program for collecting and processing various data related to the connection introduced through the individual sales URL given to the user, and for processing compensation for the initial product purchaser.

In this case, the memory 120 collectively refers to a non-volatile storage device that continuously maintains stored information even when power is not supplied, and a volatile storage device that requires power to maintain the stored information.

Also, in addition to the individual sales URL providing program and the reward processing program, various programs and data for processing online product sales are stored in the memory 120 , which may be processed by the processor 130 .

The processor 130 executes programs stored in the memory 120 .

Specifically, in response to the execution of the individual sales URL providing program, the processor 130 generates an individual sales URL including user (ie, purchaser) identification information when a user purchases a product, and uses the generated individual sales URL to the corresponding user. provide to

In addition, the processor 130 extracts data by analyzing the inflow path through the individual sales URL and executes a reward processing program that utilizes the data for marketing.

At this time, in response to the execution of the reward processing program, the processor 130 collects and processes various data related to the connection introduced through the individual sales URL, and processes compensation for the first purchaser of the product.

Various data related to the connection introduced through the individual sales URL collected by the processor 130 may be stored in the database 140 and later used as marketing information. In an embodiment of the present invention, the database 140 and the memory 120 are divided into separate components, but the database 140 may be included in a part of the memory 120 . Also. It is also possible that the database 140 and the memory 120 are divided and operated in a separate storage area in any one storage device.

In addition, the processor 130 may automatically differentially apply the reward fee according to the degree of utilization of the individual sales URL. At this time, the processor 130 processes statistical aggregation for "access" flown through the individual sales URL, and according to the result of processing the statistical collection of the individual sales URL, classification information such as the product category, age, gender or region, etc., and the inflow Depending on the frequency, etc., the reward fee ratio can be applied automatically.

For example, the processor 130 is an item that analyzes the "access" flown through the individual sales URL, and the type of the incoming SNS (eg, Facebook, Instagram, KakaoTalk, Kakao Story, Line, Blog, Cafe). etc.), inflow region (ie, buyer access location), new subscription rate, product purchase rate, and other information related to visitors can be analyzed.

Specifically, the processor 130 determines the type of SNS by analyzing a referrer value provided by a browser introduced by a third party through the individual sale URL in order to analyze the type of SNS on which the individual sale URL is posted. . In addition, the processor 130 may analyze the inflow region based on the connected IP address. In addition, the processor 130 may analyze a new subscription rate and a product purchase rate by assigning a section value to each connection through the individual sales URL. In addition, the processor 130 may analyze various types of information (user gender, age, acquaintance status, etc.) by assigning a section value when the connection is made through the individual sales URL.

Meanwhile, the processor 130 may provide the analyzed information as marketing information used for various promotions to a party (ie, a primary purchaser) and a product seller of the corresponding individual sales URL account.

3 is a flowchart for explaining a method of providing an online product individual sales URL according to an embodiment of the present invention.

As shown in FIG. 3 , when a user purchases a product through an online product sales service ( S310 ), an individual sales URL including identification information of the purchaser is automatically generated and provided ( S320 ).

In this case, the online product individual sales URL providing device (ie, service server) may generate and provide individual sales URLs for each product purchased from the product purchase list.

The primary product buyer directly transmits and provides the individual sales URL information to a third party, or shares the individual sales URL by posting it on a network service such as SNS, bulletin board, or blog (S330).

That is, the product can be promoted and recommended by providing a link to the individual sales URL to a third party. In this case, the primary product buyer may increase detailed information and reliability of the product by sharing the contents including reviews and ratings for the product.

Next, the service server determines whether or not the product is sold by the connection flowing in through the shared individual sales URL (S340), and when the product is sold (ie, secondary sale), it is preset to the primary product buyer. A reward is paid according to the reward standard (S350).

On the other hand, the method for providing an online product individual sale URL according to an embodiment of the present invention includes the steps of collecting and analyzing data of various items for "access" introduced through the individual sale URL, and providing the analyzed information as marketing information. may further include.

At this time, the third party analyzes the type of the inflow path on the network by analyzing the referrer value provided by the browser introduced through the individual sales URL, and analyzes the user's inflow region based on the accessed IP address, By assigning a section value to each connection through the sales URL, it is possible to analyze the new subscription rate, product purchase rate, and various user information (user gender, age, acquaintance status, etc.) about the connected user.

In addition, the analyzed data can be converted into a database, matched to the individual sales URL, and stored, and updated whenever an incoming connection occurs.

In addition, the analyzed result data may be applied to a reward policy or provided as marketing data such as various promotions.

An embodiment of the present invention may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by a computer. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

Although the methods and systems of the present invention have been described with reference to specific embodiments, some or all of their components or operations may be implemented using a computer system having a general purpose hardware architecture.

The above description of the present application is for illustration, and those of ordinary skill in the art to which the present application pertains will understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present application. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a dispersed form, and likewise components described as distributed may be implemented in a combined form.

The scope of the present application is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present application.

10: Online open market system 100: Online product individual sales URL providing device
200: first user terminal 300: second user terminal
110: communication module 120: memory
130: processor 140: database

Claims (1)

In the influencer-based product promotion method using the product sales URL performed by the product promotion platform,
providing a product list to an influencer who is a member through a product promotion platform;
receiving selected product information from the influencer, generating an individual sales URL including identification information of the influencer, and providing it to the influencer;
when a first user accesses through the generated individual sales URL, determining whether a product is sold by the incoming connection;
providing a reward according to a preset reward standard to the influencer when the product is sold; and
Collecting and analyzing data for each of a plurality of preset items for the incoming connection, and providing the analyzed result information as marketing information,
The plurality of items are
at least one of a type of inflow path, inflow region information, a new subscription rate, a product purchase rate, and user information about the first user,
The individual sales URL from which the second user was introduced is shared on a network service by the influencer.
How to promote influencer-based products using product sales URLs.

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