KR20150136648A - System For detecting advertisement fraud click, Apparatus And Method For Controlling advertisement fraud click detection in the System - Google Patents

Abstract

The present invention relates to an advertisement system for controlling an advertisement fraud click detection, and an apparatus and method for controlling the advertisement fraud click detection in the system. According to the present invention, a user apparatus receives advertisement feature information along with advertisement data from an advertisement service apparatus. When a corresponding advertisement is clicked by a user, the user apparatus stores the advertisement feature information about the clicked advertisement. When the number of accumulated advertisement clicks is greater than or equal to a preset first standard number, the user apparatus cumulatively calculates a deviation per each item of the advertisement feature information about the stored advertisements. When the number of accumulated advertisement clicks is greater than or equal to a preset second standard number, the user apparatus calculates a final accumulated value. When an average of the deviations is greater than or equal to a preset value, the user apparatus judges the user as a fraud click user.

Description

TECHNICAL FIELD [0001] The present invention relates to a system for ad fraud detection, an apparatus and a method for controlling ad fraud click detection in the system,

The present invention relates to an advertisement system for advertisement illegal click detection control, and an apparatus and method for controlling advertisement illegal click detection in the system. More specifically, the present invention relates to advertisement system The user is determined to be a fraudulent click user through accumulation and comparison, and the fraudulent click user information is provided to the advertisement service server when the advertisement is requested. Thus, the advertisement fraud detection control And an apparatus and method for controlling illegal click detection in the system.

Recently, due to the improvement of performance of portable user terminals and the rapid development of wireless network technology, portable user terminals have been used for various purposes beyond the conventional simple telephone, and they have been used for various applications such as games, music, The services that can be provided are also increasing.

In accordance with such trends, a variety of application programs that can be executed by a portable user terminal as well as a general user and a manufacturer and a communication company of the portable user terminal are developed and distributed.

In addition, various attempts have been made to provide advertisements through mobile user terminals in the field of existing online advertising. In particular, in recent years, a technology capable of outputting an advertisement suitable for a user through an application program executed in a user terminal including a portable user terminal has received attention.

In order to output the advertisement through the application program, the user terminal first transmits the advertisement request information to the advertisement service apparatus that provides the advertisement data when the application program is executed. After receiving the advertisement request information, the advertisement service apparatus analyzes the advertisement request information, extracts advertisement data suitable for the user terminal, and provides the advertisement data to the user terminal. The user terminal can output the advertisement by outputting the advertisement data received from the advertisement service apparatus through one area of the application program.

On the other hand, it is very important to control the advertisement duplication transmission in the advertisement network business that provides the advertisement to the user terminal. Accordingly, various measures for controlling the advertisement duplication transmission are being developed. When one of these methods uses multiple terminals, it is recognized as a single person so that the advertisement can not be transmitted in duplicate.

In general, the needs of advertisement duplication control are provided in a reward advertisement platform. The reason is that if a user receives a reward after downloading an app or a mission or performing a mission, if the user downloads an advertisement to the user and performs an application download or a mission, ) Is falling. That is, the intention to provide advertisements to a plurality of unique users through rewards is diluted.

Therefore, users who deliberately affect the ROI by pre-sorting suspicious users by clicking on ads to receive rewards or to earn revenue from media, that is, by clicking on fraudulent clicks There is a need.

Accordingly, there is a need to develop a technology that can distinguish suspicious fraudulent users in advance by analyzing the advertising consumption behavior for each user.

Korean Patent Publication No. 2009-0107327, published on October 13, 2009 (name: illegal click detection method and system, advertising billing method using the method, and recording medium on which a program for executing the method is recorded)

As described above, according to the present invention, in order to intentionally receive a reward or to identify a problem of clicking an advertisement to increase the profit of the media, the advertisement consumption behavior is analyzed for each user, The present invention provides an advertisement system for ad illegal click detection control that can discriminate a user who affects a total profit or a statistic or affects advertisement ROI by distinguishing advertisement revenue, There is a purpose.

In addition, the present invention determines whether the user clicks the advertisement feature information for each advertisement clicked by the user through accumulation and comparison to determine whether the user is a fraudulent click user, and provides the fraudulent click user information to the advertisement service server together with the advertisement request And an apparatus and method for controlling illegal click detection in the advertisement system.

According to an aspect of the present invention, there is provided a user equipment comprising: a communication unit for communicating with an advertisement service apparatus; An input unit for generating an input signal according to a user operation; A storage unit for storing data; The advertisement feature information is received together with the advertisement data from the advertisement service apparatus through the communication unit, and when the advertisement is clicked by the user, the advertisement feature information for the clicked advertisement is stored in the storage unit, When the cumulative number of clicks of the advertisement is equal to or greater than a preset second reference number, the final cumulative value is calculated and the average of the deviation is preset And judges that the user is a fraudulent click user when the value is equal to or greater than a predetermined value.

Here, the advertisement feature information is information based on a target group selected by the advertiser for the target setting while the advertisement is registered. The target group includes at least one advertisement feature item, and each advertisement feature item includes characteristics And a value for indicating the value of the parameter.

In addition, the advertisement feature item includes at least one item of sex, a consumer's style, a style, a sport of interest, a favorite food, and a place of residence.

In addition, the controller of the user apparatus according to the present invention resets the accumulated number of clicks of the advertisement when the cumulative number of clicks of the advertisement exceeds the second reference number.

Here, the first reference number is a time point at which a deviation calculation for judging a fraudulent click user is started.

The control unit of the user apparatus according to the present invention further includes a control unit for inserting a value indicating that the user is a fraudulent click user into the fraud click flag when the user is determined to be a fraudulent click user, To the advertisement service apparatus.

If the user is not a fraudulent click user, the control unit of the user device according to the present invention inserts a value indicating that the fraudulent click user is not a fraudulent click flag in the advertisement request message, So as to be transmitted.

In addition, the control unit of the user device according to the present invention may notify the user that the advertisement click request is pending in the advertisement request message when the accumulated number of clicks of the advertisement is less than the first reference number, Value to be transmitted to the advertisement service apparatus through the communication unit.

According to another aspect of the present invention, there is provided an advertisement service apparatus comprising: a service communication unit for communicating with a user apparatus and an advertiser apparatus; A service storage unit for storing data; The advertisement communication unit stores the advertisement characteristic information for the advertisement based on the advertisement data and the target group selected for the target setting from the advertiser device through the service communication unit and if the advertisement request message is received from the user device, And if the value of the illegal click flag is a value indicating that the user is a fraudulent click user, the user information is included in the fraudulent-click user list and stored in the service storage unit And a service control unit.

Also, the service control unit of the advertisement service apparatus according to the present invention is characterized in that the service control unit of the advertisement service apparatus together with the advertisement feature information stored for the advertisement provided when providing the advertisement data to the user apparatus.

According to another aspect of the present invention, there is provided a system for ad tampering detection, comprising: an advertiser device for registering advertisement data from an advertisement service device; An advertisement service apparatus for providing advertisement feature information stored for an advertisement provided when providing advertisement data to a user apparatus; When the advertisement feature information is received together with the advertisement data from the advertisement service apparatus and the advertisement feature information about the clicked advertisement is clicked when the advertisement is clicked by the user, if the cumulative number of clicks of the advertisement is equal to or more than the preset first reference number Cumulatively calculating a deviation of each item of the advertisement feature information for the stored advertisements, calculating a final cumulative value when the accumulated cumulative number of clicks is equal to or greater than a predetermined second reference number, And a user device that inserts a value indicating a negative click user as an invalid click flag value in the advertisement request message when the advertisement is requested and transmits the inserted value to the advertisement service device.

According to another aspect of the present invention, there is provided a method for controlling advertisement illegal click detection, comprising: receiving advertisement feature information together with advertisement data from an advertisement service device; Storing advertisement feature information of the clicked advertisement when the advertisement is clicked by the user; Accumulating the difference of each item of the advertisement feature information for the stored advertisements when the cumulative number of clicks of the advertisement is equal to or greater than a preset first reference number; Calculating a final cumulative value when the cumulative number of clicks of the advertisement is equal to or greater than a predetermined second reference number, and determining the user as a fraudulent click user when the average of the deviation is equal to or greater than a predetermined value.

The method for controlling ad tampering detection may further include the step of resetting the cumulative number of ad clicks when the cumulative number of ad clicks exceeds the second reference number.

The method for controlling ad tampering detection includes the steps of inserting a value indicating an illegal click user into the illegal click flag if the user is determined to be a fraudulent click user; And transmitting the advertisement request message including the illegal click flag value to the advertisement service apparatus when the advertisement request is made.

In addition, in the method for controlling ad tampering detection, the process of including an illegal click flag value in the advertisement request message at the time of the advertisement request and transmitting the illegal click flag value to the advertisement service device may include: And inserting a value indicating that the user is not a fraudulent click user as an invalid click flag value, and transmitting the inserted value to the advertisement service device.

In addition, in the method for controlling ad tampering detection, the process of including an illegal click flag value in the advertisement request message at the time of requesting an advertisement and transmitting the illegal click flag value to the advertisement service apparatus may include the steps of: , It is inserted in the advertisement request message to inform the advertisement service apparatus of a value indicating that the advertisement is waiting to be judged with the value of the illegal click flag in the advertisement request message.

According to another aspect of the present invention, there is provided a method for controlling an ad illegal click detection, comprising: receiving advertisement data from an advertiser device; Storing advertisement feature information; When the advertisement request message is received from the user device, confirming whether the user is a fraudulent click user through the fraud click flag value included in the received advertisement request message; And storing the user information included in the fraudulent-click user list when the fraud click-flag value is a value indicating that the fraudulent-click flag value is a fraudulent-click user.

In addition, the method for controlling ad tampering detection may further include the step of providing the stored advertisement feature information together with the advertisement provided when providing the advertisement data to the user device.

Further, the present invention can provide a computer-readable recording medium having recorded thereon a program for executing a method for ad illegal click detection control according to an embodiment of the present invention as described above.

The present invention determines whether a user is a fraudulent click user by accumulating and comparing advertisement feature information for each advertisement clicked by a user on a user terminal, and provides the fraudulent click user information to the advertisement service server together with the advertisement request. There is an advantage that the user who is suspected of illegally clicking through the user information can be distinguished in advance.

In addition, by using such illegal click user information, it is possible to prevent duplicated advertisements from being sent to a user who requests an ad with the same cookie value from a fraudulent click user, thereby maximizing the advertisement effect to the advertiser.

FIG. 1 is a block diagram illustrating a main configuration of a system for ad tampering detection according to an embodiment of the present invention. Referring to FIG.
2 is a block diagram illustrating a main configuration of a user apparatus according to an embodiment of the present invention.
3 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention.
4 is a signal flow diagram illustrating an inter-device flow for ad tampering detection in a system for ad tampering detection according to an embodiment of the present invention.
5 is a flowchart illustrating a process for detecting ad illegal clicks in an advertisement service apparatus according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a process for detecting ad illegal clicks in a user device according to an exemplary embodiment of the present invention.
FIG. 7 is a flowchart illustrating a process of providing information on ad illegal clicks detected by a user apparatus to an advertisement service apparatus according to an embodiment of the present invention.
8A and 8B are illustrations showing ad feature information according to an embodiment of the present invention.
9 is an exemplary view illustrating an advertisement request message transmitted from a user apparatus to an advertisement service apparatus according to an embodiment of the present invention.
FIG. 10 is an exemplary diagram for explaining a process of detecting advertisement feature information based on a gender item when an ad illegal click is detected according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading. While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. However, it should be understood that the invention is not limited to the specific embodiments thereof, It is to be understood that the invention is intended to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically. In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A system for advertising illegal click detection according to an embodiment of the present invention, and an apparatus and method for ad illegal click detection control in the system will be described in detail with reference to the drawings. Here, the same reference numerals are used for similar functions and functions throughout the drawings, and a duplicate description thereof will be omitted.

Now, with reference to FIG. 1, a description will be made of a main configuration of a system for ad tampering detection according to an embodiment of the present invention.

FIG. 1 is a block diagram illustrating a main configuration of a system for ad tampering detection according to an embodiment of the present invention. Referring to FIG.

1, a system for ad tampering detection according to an exemplary embodiment of the present invention includes a user terminal 100, an advertisement service apparatus 120, an advertiser apparatus 130, and a communication network 110 ). ≪ / RTI >

The user device 100 refers to a terminal capable of transmitting and receiving various data via the communication network 110 according to a key operation of a user. The user terminal 100 may be a tablet PC, a laptop, a personal computer (PC) A personal computer, a smart phone, a personal digital assistant (PDA), a smart TV, and a mobile communication terminal.

The user device 100 is a terminal that performs voice or data communication using the communication network 110 and stores a browser, a program and a protocol for communicating with the advertisement service device 120 via the communication network 110 A memory, and a microprocessor for executing and controlling various programs. That is, the user device 100 is a broad concept including a communication computer apparatus such as a notebook computer, a mobile communication terminal, and a PDA that is capable of server-client communication with the advertisement service apparatus 120. Meanwhile, the user device 100 is preferably formed with a touch screen, but is not limited thereto.

In particular, the user device 100 according to an embodiment of the present invention executes one or more various application programs according to a request of a user, and can display a user-available device capable of outputting various pieces of advertisement data through an application program being executed it means.

The one or more various application programs may be various types of application programs such as a game related application program, a multimedia playback application program, and a schedule management application program, which are executable in the user device 100.

Such an application program may be downloaded from a specific service device (not shown) and installed in the user device 100, and even if the user device 100 does not install the application program, it may execute various application programs in a cloud service manner have.

When the application program is executed, the user device 100 generates advertisement request information and transmits the advertisement request information to the advertisement service apparatus 120. At this time, the generated advertisement request information may include at least one of terminal information, application program information, and user information.

When the corresponding advertisement data is received from the advertisement service apparatus 120, the received advertisement data is inserted into the user interface of the application program and output. This allows the user to view various advertising data while the application is running.

Also, it is preferable that the user device 100 according to the embodiment of the present invention is installed in advance in the user device 100 with a SDK (Software Development Kit) provided from the advertisement service device 120. [ These SDKs allow you to embed web ads in mobile ads.

The advertisement service apparatus 120 is an advertisement platform and provides advertisement data according to an advertisement request from the user apparatus 100 while collecting and storing at least one advertisement data from at least one advertiser.

In particular, the advertisement service apparatus 120 according to the present invention stores advertisement feature information based on information created based on a target group selected by the advertiser for target setting at the time of ad registration. Here, the advertisement feature information is information based on a target group selected by the advertiser for target setting while the advertisement is registered, and the target group includes at least one advertisement feature item. In addition, each advertisement feature item has a value for indicating a feature of the advertisement.

For example, as shown in FIG. 8A, the advertisement feature information may include a gender, a consumer layer, a style, a sport of interest, a favorite food, a place of residence, and a feature value for each item. Although six items are exemplified in Fig. 8, it is also possible to add items other than the feature items included in Fig. 8A.

For example, suppose that the product to be advertised is an advertisement for a new chicken, and the advertiser is male, the age is less than 20 years, mainly at night, chicken is preferred food, Based on a user pattern such as a user's preference and a user's preference. The registered advertisement feature information based on the user pattern may be set to a feature value for each feature item such as the advertisement A in FIG. 8B.

Referring to FIG. 8B, the characteristic information of the advertisement A is 1 (male) for sex, 3 (less than 20 cars) for the consumer group, 1 (sports) Chicken) and the residence is set to 1 (Seoul).

The advertisement service apparatus 120 transmits advertisement data according to an advertisement request from the user apparatus 100, recognizes that the advertisement is clicked, and stores the advertisement feature information stored corresponding to the advertisement in the user apparatus 100, .

Also, if the advertisement service apparatus 120 is set to a value indicating that the false click flag value is a false-positive user in the received advertisement request message for requesting advertisement from the user apparatus 100, Additional management is required.

The specific internal configuration and operation of the advertisement service apparatus 120 will be described in detail in the description of FIG.

The advertiser device 130 registers the advertisement data from the advertisement service device 120 with the advertiser's device.

The user apparatus 100, the advertisement service apparatus 120 and the advertiser apparatus 130 are interworked through the communication network 110. The communication network 110 may be an Internet network, an intranet network, a mobile communication network, It is a network that can transmit and receive data using internet protocol using communication technology. The communication network 110 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a CDMA (Code Division Multiple Access), a WCDMA The concept is called the next generation network and computing network that will be implemented next, such as Multiple Access, Global System for Mobile Communications (GSM), Long Term Evolution (LTE) and Evolved Packet Core (EPC)

In general, since a mobile device number (MDN) value can not be transmitted from the user device 100 to the advertisement service device 120, when a plurality of applications are loaded in one user device 100 and the same user requests an advertisement, The advertisement control module 21 of the advertisement server 100 stores the value of cookies received from the advertisement service apparatus 120 in the storage unit 28 and transmits the same cookie value to the advertisement service apparatus 120 do. In addition, when the user device 100 determines that the user is a fraudulent click suspicious person through a fraudulent click user determination operation in response to an advertisement click, the user device 100 transmits the fraudulent click flag information together.

In addition, the advertisement service apparatus 120 first analyzes the number of clicks or the advertisement click pattern of the person who requested the advertisement with the same cookie value among the advertisement requestors having the denial-click flag, and if there is a doubt, the MDN (Mobile Directory Number) To ensure accurate tracking.

The configuration of the user apparatus according to the embodiment of the present invention will now be described in detail with reference to FIG.

2 is a block diagram illustrating a main configuration of a user apparatus according to an embodiment of the present invention.

 2, the user apparatus 100 may include a control unit 20, a communication unit 22, an input unit 24, an output unit 26, and a storage unit 28.

The control unit 20 performs overall control of the user device 100, and particularly performs control for receiving and displaying advertisements. For this, the control unit 20 may be configured to include an advertisement service control module 21.

The advertisement control module 21 according to the embodiment of the present invention can control the process of inserting the received advertisement data into the currently running application program and outputting the received advertisement data when the advertisement data is received from the advertisement service device 120 do.

The advertisement control module 21 generates advertisement request information according to a request of an application program and inserts the received advertisement data into the application program and outputs the advertisement data when the advertisement data is received from the advertisement service device 120 Can be controlled. In particular, according to the present invention, the advertisement control module 21 receives the feature information of the advertisement clicked upon clicking on the advertisement according to a user operation from the advertisement service apparatus 120, and stores the received feature information in the storage unit 28.

Also, the advertisement control module 21 determines whether the clicked advertisements are similar to each other by comparing the stored advertisement feature information for each advertisement item. The advertisement control module 21 compares the feature value for each item, and judges the user as a fraudulent click user when the deviation is greater than a preset value.

Referring to FIG. 10, the fraudulent click user determination operation will be described. The values in FIG. 10 indicate the values of the gender item in the advertisement feature information for 10 advertisements. At this time, it is assumed that 1 of the items in the gender item means male, and 2 means female.

First, the value of 3 in (a) is replaced with the previous value. If such a replacement is made, it can be displayed as (b). The average value based on 10 parameters is 1.2. And a standard deviation of 0.4.

Assuming that the advertisement feature information for 10 advertisements is the same as the value (c) of the gender item, if the value of 3 is replaced with the previous value, the value of (c) can be changed as shown in (d) will be. That is, the average is 1.6 and the standard deviation is 0.5.

In other words, the degree of deviation from the average value is more severe than that of (b), and (d) is more severe. In the ideal case, the standard deviation should be zero. However, since it is difficult to actually do so, it is determined whether the user's click behavior is a user who made a false click based on a degree close to zero.

To this end, the criteria can be set as follows.

First, a standard deviation value is set for each feature item to judge that the user is a fraudulent click user. If the calculated standard deviation is within the set standard deviation value, it is determined that the user is a normal user. For example, if the standard deviation of the gender is less than 0.4, it is determined that the user is a normal user.

Secondly, a second reference count for resetting the standard deviation calculation is set, and only the second reference count set for the cumulative number of clicks of the advertisement is checked. When the cumulative count of the clicks exceeds the second reference count, . That is, since the behavior pattern of the user is not permanent, for example, if the second reference count is set to 50, the cumulative number of clicks of the advertisement may be reset to 50 based on the collected reference count.

Third, the time at which the calculation of the standard deviation starts is set as the first reference count, and when the cumulative number of clicks of the advertisement is generated by the preset first reference count, the cumulative count of the number of clicks of the advertisement is continuously checked To compare the standard deviation. For example, assuming that the number of first clicks is 10, if the cumulative number of clicks of the advertisement becomes 10, the number of cumulative clicks may be continuously checked and compared with the standard deviation. In addition, when the cumulative count reaches 50, all of the counts are reset. Then, the cumulative count is waited until the cumulative count reaches 10, and when the cumulative count reaches 10, the standard deviation is calculated.

According to the above determination criteria, if the user is determined to be a fraudulent click user, the advertisement control module 21 sets the fraud click flag value to a value indicating that the user is a fraudulent click user, And transmits a malicious click flag including a value indicating the user to the advertisement service apparatus 120.

For example, when the user device 100 receives the advertisement having the advertisement feature information as shown in FIG. 8B and the advertisement is clicked according to the user operation, the advertisement feature information as shown in FIG. 8B is stored in the user device 100 .

In addition, if the user is the same user, there is a high probability that the user's taste is reflected, that is, the advertisement pattern of the advertisement of the user's preference is similar or the same. That is, it can be seen that the advertisement pattern is not much different from the advertisement pattern based on the feature information about the advertisement that the user clicks.

In this way, when the deviation is large based on the feature information of the advertisement clicked by the user, for example, when the feature value varies greatly from 1 to 6 in the age item, in the user device 100, It is possible to judge the user as a fraudulent clicker who clicks any advertisement.

When the user device 100 requests an advertisement from the advertisement service apparatus 120 in the case where the user is suspected to be a fraudulent click user based on such information, a false click flag for indicating that the risk of a fraudulent click is an inherent user .

At this time, an advertisement request message to be transmitted may be shown in FIG.

The advertisement request message can be created in a json format as shown in FIG. 9, and includes a value for indicating whether the user is a fraudulent click user, such as 90. For example, the number of clicks is 1 when the user is a fraudulent click user, 0 when the user is a fraudulent click user, and the value of 2 when the number of clicks for confirming whether the user is a fraudulent click user is less than a predetermined reference count, . In addition, 91 of FIG. 9 includes the ID of the medium, and 92 may include the user ID generated in the user device 100.

The communication unit 22 communicates with the advertisement service apparatus 120 through the communication network 110 to transmit and receive messages for advertisement.

The communication unit 22 can transmit and receive data through various communication methods as well as wired and wireless methods. In addition, the communication unit 22 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 22 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. In particular, the communication unit 22 according to the embodiment of the present invention transmits an advertisement request message to the advertisement service apparatus 120 and receives advertisement data from the advertisement service apparatus 120.

The input unit 24 can generate a user input signal corresponding to a request or information of a user according to a user's operation and can be implemented by various input means that are currently commercialized or can be commercialized in the future. , A joystick, a touch screen, and a touch pad, gesture input means for sensing a user's motion to generate a specific input signal, and voice recognition means for recognizing the user's voice.

The output unit 26 is a means for providing a user with an operation result or status of the user apparatus 100. The output unit 26 includes a display unit for visually outputting the result through the screen or a speaker for outputting an audible sound can do.

The storage unit 28 stores information necessary for operation of the user device 100. [ In particular, the storage 28 of the present invention may store one or more application programs 27. [ In addition, the advertisement data received from the advertisement service apparatus 120 can be permanently or temporarily stored. When the application program is temporarily stored, the advertisement data may be deleted from the storage unit 28 at the same time as the application program is terminated. Alternatively, if the application program is stored for a predetermined period of time, The advertisement data stored in the storage unit 28 can be output on the application program even if there is no advertisement data received from the device 120. [

 The storage unit 28 may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disc Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory.

In addition, the storage unit 28 may store an application program necessary for the functional operation according to the embodiments of the present invention, a screen image to be output to the display unit, and the like. The storage unit 28 may store a key map or a menu map for operating the touch screen when the display unit is configured as a touch screen. Here, the key map and the menu map may be various types. That is, the key map may be a keyboard map, a 3 * 4 key map, a QWERTY key map, or the like, and may be a control key map for controlling the operation of the currently activated application program. In addition, the menu map may be a menu map for currently operating application program control. The storage unit 28 may include an operating system (OS) for operating the user device 100 and operating the respective components as described above, various user functions such as a user for supporting the call function of the user device 100, An MP3 user function for reproducing other sound sources, an image output function for reproducing images such as photographs, and an application program for supporting a moving image playback function, respectively. In particular, the storage unit 28 according to the present invention stores the determination criterion for determining the illegal click user and the advertisement feature information according to the click of the advertisement.

The main configuration and operation method of the user device 100 have been described with reference to FIG. However, not all of the components shown in FIG. 2 are required, and the user device 100 may be implemented by more components than the illustrated components, and the user device 100 ) May be implemented. It should also be appreciated that the location of the major components of the user device 100 shown in FIG. 2 may be varied for convenience or for other reasons. In addition, although only one advertisement control module 21 is shown as a module configuring the control unit 20, the present invention is not limited thereto, and the control unit 20 may be composed of various modules performing various functions.

The main configuration and the operation method of the user device 100 according to the embodiment of the present invention have been described above. The user device 100 of the present invention can be implemented in various forms. For example, the user device 100 described herein may be a smart phone, a tablet PC, a PDA (Personal Digital Assistants), a MID (Mobile Internet Device), a PMP (Portable Multimedia Player) MP3 players, etc., as well as fixed terminals such as smart TVs, desktop computers, etc. may be used.

The user apparatus 100 according to the present invention can not enumerate all of the variations of the portable apparatus according to the convergence trend of the digital apparatus. However, the unit equivalent to the above- And may be used as the user device 100. If the terminal is capable of transmitting and receiving information to and from the advertisement service apparatus 120 through the communication network 110 and outputting the advertisement data provided by the advertisement service apparatus 120, Are also applicable to the user device 100 of the present invention.

Next, a configuration of an advertisement service apparatus according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

3 is a block diagram illustrating a main configuration of an advertisement service apparatus according to an embodiment of the present invention.

3, the advertisement service apparatus 120 according to the embodiment of the present invention may include a service communication unit 33, a service control unit 30, and a service storage unit 34.

The service communication unit 33 is capable of transmitting and receiving various information to and from one or more user devices 100 through the communication network 110. In particular, the service communication unit 33 receives advertisement request information from any one of the user devices 100, And transmits advertisement data to the device 100. In addition, the service communication unit 33 according to the embodiment of the present invention may receive the advertisement click information from the user device 100. [ And may also receive advertisement data from advertiser device 130. [

The service control unit 30 is responsible for the overall control of the advertisement service apparatus 120. In particular, the service control unit 30 collects at least one advertisement data from at least one advertiser and stores the collected advertisement data in the service storage unit 34. [ Thereafter, the service control unit 30 receives the advertisement request message from the user device 100 through the service communication unit 33. [

The service control unit 30 of the present invention may be configured to include the advertisement collection module 31 and the advertisement delivery control module 32 to support the operation as described above.

The advertisement collection module 31 plays a role of collecting advertisement data from one or more advertisers. At this time, when the advertisement data is transmitted from the advertiser device 130 for registration, the advertisement collection module 31 transmits the advertisement characteristic information for the advertisement to the service storage 34 (34) based on the target group selected by the advertiser for target setting ).

The advertisement transmission control module 32 supports the process of searching for the appropriate advertisement data and transmitting the retrieved advertisement data to the user device 100 as the advertisement request information is received from the user device 100. [ Also, when the advertisement request message is received from the user device 100, the advertisement transmission control module 32 checks the value of the illegal click flag included in the received advertisement request message to determine whether the user is a fraudulent click user. If the user is a fraudulent click user, the user information is stored in the fraudulent-click user list. By storing in this way, when investigating fraudulent clicks in the future, it is possible to preferentially check the behavior patterns of the users included in the fraudulent click user list, thereby greatly reducing the inspection width.

The service storage unit 34 may receive at least one advertisement data from the advertiser, store the received advertisement data 35, and store the advertisement feature information for the advertisement. In addition, a fraudulent click user list including information on a fraudulent click user is stored. The service storage unit 34 may include all kinds of storage media such as a RAM, a ROM, a hard disk, a flash memory, a CD-ROM, a DVD, as well as a network access storage.

The service storage unit 23 according to an embodiment of the present invention may be a repository within the advertisement service apparatus 120 or may store data that is located outside the advertisement service apparatus 120 and can transmit and receive data with the advertisement service apparatus 120 A storage server, and the like.

The advertisement service apparatus 120 as described above has the same hardware configuration as that of a typical Web server or a network server. However, the software includes a program module implemented through a language such as C, C ++, Java, Visual Basic, Visual C, or the like. The advertisement service apparatus 120 may be implemented in the form of a web server or a network server. The web server is generally connected to an unspecified number of clients and / or other servers through an open computer network such as the Internet, Means a computer system that accepts a request to perform an operation of a server and derives a result of the operation, and computer software (a web server program) installed for the computer system. However, in addition to the above-described web server program, it should be understood as a broad concept including a series of application programs running on the web server and various databases built up in some cases. The advertisement service apparatus 120 is a web server program that is provided variously according to operating systems such as DOS, Windows, Linux, UNIX, and Macintosh for general server hardware. (Internet Information Server) used in a window environment, CERN, NCSA, and APPACH used in a UNIX environment can be used as typical examples. In addition, the advertisement service apparatus 120 can classify service subscription information, store and manage the subscription information in a member database, and the database can be implemented inside or outside the service apparatus 120. At this time, the database implemented in the advertisement service apparatus 120 may be the service storage unit 34. Such a database is a general data structure implemented in a storage space (hard disk or memory) of a computer system using a database management program (DBMS), and can be used to freely search (extract), delete, edit, (RDBMS) such as Oracle, Informix, Sybase, and DB2, as well as Gemston, Orion, (OODBMS) such as O2 and O2, and an XML Native Database such as Excelon, Tamino, Sekaiju, etc., can be implemented for the purpose of this embodiment. And may have appropriate fields or elements to achieve its function.

In addition, the advertisement service apparatus 120 of the present invention may be implemented as one or more servers operating in a cloud manner. In particular, the information transmitted and received through the system according to the present invention may be provided through a cloud computing function that may be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand. In the present invention, all information transmitted between the user device 100 and the advertisement service device 120 is stored in the cloud computing device on the Internet, and can be transmitted anywhere, anytime.

Now, with reference to FIG. 4, a description will be made of a signal transmitted / received between devices for ad tampering detection in a system for ad tampering detection according to an embodiment of the present invention.

4 is a signal flow diagram illustrating an inter-device flow for ad tampering detection in a system for ad tampering detection according to an embodiment of the present invention.

4, the advertiser terminal 130 transmits the advertisement data to the advertisement service apparatus 120 and sets a target for the advertisement to register the advertisement (S400). Then, the advertisement service apparatus 120 transmits the advertisement data to the advertisement service apparatus 120, Stores advertisement feature information created based on a target group selected by the advertiser for target setting. Here, the advertisement feature information is information based on a target group selected by the advertiser for target setting while the advertisement is registered, and the target group includes at least one advertisement feature item. In addition, each advertisement feature item has a value for indicating a feature of the advertisement.

Thereafter, the advertisement service apparatus 120 transmits the advertisement data according to the advertisement request from the user apparatus 100. At this time, together with the advertisement data, the advertisement characteristic information for the advertisement is transmitted together (S402). For example, the advertisement characteristic information is transmitted as shown in FIG. 8B.

Upon receiving the advertisement data, the user device 100 stores the advertisement feature information when the advertisement is clicked from the user (S404)

The user device 100 accumulates the deviation of each item of the advertisement feature information when the cumulative number of clicks of the advertisement is two or more. 4, it is assumed that the cumulative number of clicks of the advertisement, that is, the preset first reference frequency is set to 2. However, the reference frequency is a design changeable matter.

The user device 100 calculates a final accumulated value when a predetermined number of clicks or more occur, that is, when the cumulative number of clicks of the advertisement is equal to or greater than a preset second reference number, and sets a value of a negative user flag based on the accumulated value. S406). That is, by comparing the stored advertisement feature information for each advertisement item, it is determined whether the clicked advertisements are similar in nature. The user device 100 compares feature values for each item, and determines that the user is a fraudulent click user when the deviation is greater than a preset value. If it is determined that the user is a fraudulent click user, a value indicating that the user is a fraudulent click user will be inserted into the fraud click flag.

Then, when the request event occurs, the user device 100 generates an advertisement request message including a false click flag (S408 to S410). At this time, If it is determined as a fraudulent click user, a value indicating that the user is a fraudulent click user will be included. Otherwise, a value indicating that the user is not a fraudulent click user will be included. Also, a value for informing that a judgment is awaiting if the cumulative number of clicks of the advertisement is less than the first reference number at the point of time when the advertisement request is required and it is not possible to judge whether the user is a fraudulent clicker will be included.

The user device 100 transmits the created advertisement request message to the advertisement service apparatus 120 (S412)

Then, the advertisement service apparatus 120 confirms whether the corresponding user is a fraudulent click user through the value of the fraud click flag included in the received advertisement request message, and if the fraudulent click user is included in the fraudulent click user list Including the user (S414)

Now, a process for detecting ad illegal clicks in the advertisement service apparatus 120 will be described with reference to FIG.

5 is a flowchart illustrating a process for detecting ad illegal clicks in an advertisement service apparatus according to an exemplary embodiment of the present invention.

Referring to FIG. 5, the advertisement service apparatus 120 receives and stores advertisement data transmitted through an advertiser's apparatus to register an advertisement from an advertiser. In addition, the advertisement service apparatus 120 stores the advertisement feature information created based on the target group selected for the target setting for the advertisement from the advertiser (S500). Here, the advertisement feature information is information indicating that the advertisement is registered, , And the target group includes at least one advertisement feature item. In addition, each advertisement feature item has a value for indicating a feature of the advertisement.

Then, when the advertisement request message from the user device 100 is received, the advertisement service apparatus 120 transmits the advertisement characteristic information for the advertisement together with the advertisement data (S502 to S504). For example, The advertisement characteristic information is transmitted as shown in FIG.

Also, the advertisement service apparatus 120 checks whether the corresponding user is a fraudulent click user through the value of the fraud click flag included in the advertisement request message received from the user device 100, and includes a value indicating that the user is a fraudulent click user If there is a fraudulent click user list, the corresponding user is included and managed (S506 to S508).

Now, a process for detecting an ad illegal click in the user device 100 will be described with reference to FIG.

6 is a flowchart illustrating a process for detecting ad illegal clicks in a user device according to an exemplary embodiment of the present invention. In FIG. 6, it is assumed that the first reference frequency is set to two.

6, the user device 100 receives the advertisement feature information together with the advertisement data from the advertisement service device 120, and stores the advertisement feature information when the advertisement is clicked by the user (S600 to S604 )

The user device 100 accumulates the deviation of each item of the advertisement feature information when the cumulative number of clicks of the advertisement is two or more (S606 to S608).

Thereafter, when a predetermined number of clicks or more occur, that is, when the cumulative number of clicks of the advertisement is equal to or greater than a predetermined second reference number, the user device 100 calculates the final cumulative value and sets the value of the negative user flag based on the cumulative value (S610 to S612). That is, by comparing the stored advertisement feature information for each advertisement item, it is determined whether the clicked advertisements are similar in nature. The user device 100 compares feature values for each item, and determines that the user is a fraudulent click user when the deviation is greater than a preset value. If it is determined that the user is a fraudulent click user, a value indicating that the user is a fraudulent click user will be inserted into the fraud click flag.

Hereinafter, a process for providing the advertisement advertisement service for the ad illegal click detected by the user device 100 will be described with reference to FIG. 7

FIG. 7 is a flowchart illustrating a process of providing information on ad illegal clicks detected by a user apparatus to an advertisement service apparatus according to an embodiment of the present invention.

Referring to FIG. 7, the user device 100 generates an advertisement request message including a negative click flag when a request event occurs, that is, when an advertisement is requested (S700 to S702). At this time, If the user is determined to be a fraudulent click user according to a user judgment operation, a value indicating that the user is a fraudulent click user will be included. Otherwise, a value indicating that the user is not a fraudulent click user will be included. Also, a value for informing that a judgment is awaiting if the cumulative number of clicks of the advertisement is less than the first reference number at the point of time when the advertisement request is required and it is not possible to judge whether the user is a fraudulent clicker will be included.

The user device 100 transmits the created advertisement request message to the advertisement service apparatus 120. In operation S704,

As described above, according to the present invention, a criterion that can be characterized according to an advertisement is set, and a user having a similar characteristic of an advertisement in which a click is generated is distinguished from a user having a large deviation to determine whether the user is willing to click, It is possible to refer to the constitution of a fraudulent click user list by detecting a part of the person's perception, and on the basis thereof, there is an advantage that it can be reflected in the fraud prevention policy.

In addition, according to the present invention, it is possible to solve the problem that it is not easy to acquire uniqueness information of a user when the user apparatus performs processing to judge a fraudulent click user by using the logic of the advertisement service apparatus. That is, the feature information of the advertisement clicked by the user device is stored, and it is determined whether the ads clicked through the simple comparison logic are similar in nature, and the corresponding result flag, that is, the false click flag is transmitted to the advertisement service device, The service device can check the value of the fraud click flag to identify the fraudulent click user, so that the fraudulent click user can be closely observed.

The method for ad tampering detection of the present invention as described above may be provided in the form of a computer readable medium suitable for storing computer program instructions and data. At this time, a computer-readable medium suitable for storing computer program instructions and data includes, for example, a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM) Optical media such as a DVD (Digital Video Disk), a magneto-optical medium such as a floppy disk, and a ROM (Read Only Memory), a RAM , Random Access Memory), flash memory, EPROM (Erasable Programmable ROM), and EEPROM (Electrically Erasable Programmable ROM). The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of specific examples for the purpose of understanding and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

The present invention relates to an advertisement system for advertisement illegal click detection control, and an apparatus and method for controlling advertisement illegal click detection in the system. More specifically, the present invention relates to advertisement system The user is determined to be a fraudulent click user through accumulation and comparison, and the fraudulent click user information is provided to the advertisement service server when the advertisement is requested. Thus, the advertisement fraud detection control And an apparatus and method for controlling illegal click detection in the system.

According to the present invention, it is determined whether the user terminal is a fraudulent click user by accumulating and comparing advertisement feature information for each advertisement clicked by the user, and the fraudulent click user information is provided to the advertisement service server together with the advertisement request. There is an advantage that the fraudulent click user information can be used to distinguish fraudulent click suspicious users in advance. In addition, by using such illegal click user information, it is possible to prevent duplicated advertisements from being sent to a user who requests an ad with the same cookie value from a fraudulent click user, thereby maximizing the advertisement effect to the advertiser.

In addition, since the present invention is not only possible to be marketed or operated, but also can be practically and practically carried out, it is industrially applicable.

100: user equipment 110: communication network 120: advertising service device
130: Advertiser device 20: Control part 21: Advertisement control module
22: communication unit 24: input unit 26: output unit
27: application program 28: storage unit 30: service control unit
31: an advertisement collection module 32: an advertisement transmission module 33:
34: service storage unit 35: advertisement data

Claims (21)

A communication unit for communicating with the advertisement service apparatus;
An input unit for generating an input signal according to a user operation;
A storage unit for storing data;
The advertisement feature information is received together with the advertisement data from the advertisement service apparatus through the communication unit, and when the advertisement is clicked by the user, the advertisement feature information for the clicked advertisement is stored in the storage unit, And accumulating the difference of each item of the advertisement feature information for the stored advertisements when the number of accumulated clicks is equal to or greater than a preset first reference number, A controller for determining that the user is a fraudulent click user when the average is equal to or greater than a predetermined value;
≪ / RTI > The method according to claim 1,
A target group includes at least one advertisement feature item, and each of the advertisement feature items includes a value for indicating a feature of the advertisement, Lt; / RTI > 3. The method of claim 2,
A sex, a consumer, a style, a sport of interest, a favorite food, a place of residence. The apparatus of claim 1,
And resets the accumulated number of clicks of the advertisement when the accumulated number of clicks exceeds the second reference number. 2. The method of claim 1,
Is a point at which a deviation calculation for judging a wrong click user is started. The apparatus of claim 1,
If the user is determined to be a fraudulent click user, a value indicating that the user is a fraudulent click user is inserted into the fraud click flag, and the fraudulent click flag value is included in the advertisement request message at the time of the advertisement request so as to be transmitted to the advertisement service device Lt; / RTI > 7. The apparatus of claim 6,
When the user is not a fraudulent click user, inserts a value indicating that the fraudulent click user is not a fraudulent click user in the advertisement request message and transmits the fraudulent click flag value to the advertisement service device through the communication unit User device. 7. The apparatus of claim 6,
If the number of cumulative counts of clicks of the advertisement is less than the first number of times and it is not possible to determine whether the user is a fraudulent click user in the advertisement request, To the service device. A service communication unit for communicating with the user device and the advertiser device;
A service storage unit for storing data;
Storing advertisement characteristic information for the advertisement on the basis of the advertisement data and the target group selected for target setting from the advertiser device through the service communication unit, and when receiving the advertisement request message from the user device, If the value of the negative click flag is a value indicating that the user is a fraudulent click user, the user information is included in the fraudulent click user list A service control unit for storing the service in a service storage unit;
Wherein the advertisement service device comprises: 10. The method according to claim 9,
And provides the advertisement feature information stored for the advertisement provided when providing the advertisement data to the user device. An advertiser device for registering advertisement data from an advertisement service device;
An advertisement service apparatus for providing advertisement feature information stored for an advertisement provided when providing advertisement data to a user apparatus;
The advertisement feature information is received together with the advertisement data from the advertisement service apparatus, and when the advertisement is clicked by the user, the advertisement feature information for the clicked advertisement is stored, and if the cumulative number of clicks of the advertisement is equal to or more than a first reference number Cumulatively calculating a deviation of each item of the advertisement feature information on the stored advertisements, calculating a final cumulative value when the accumulated cumulative number of clicks of the advertisement is equal to or greater than a predetermined second reference number, A user device for inserting a value indicating an illegal click user into the advertisement request message as a value of the illegal click flag in the advertisement request message after judging the user as a click user and transmitting the inserted value to the advertisement service device;
The system comprising: means for generating an ad negative click detection message; A step in which the user device receives the advertisement feature information together with the advertisement data from the advertisement service device;
Storing advertisement feature information of the clicked advertisement when the advertisement is clicked by the user;
Accumulating the difference of each item of the advertisement feature information for the stored advertisements when the cumulative number of clicks of the advertisement is equal to or greater than a preset first reference number;
Calculating a final cumulative value when the cumulative number of clicks of the advertisement is equal to or greater than a predetermined second reference number and determining that the user is a fraudulent click user when the average of the deviation is equal to or greater than a predetermined value;
The method comprising the steps of: (a) receiving an advertisement from a user; 13. The method of claim 12,
Resetting the cumulative number of clicks of the advertisement when the accumulated cumulative number of clicks exceeds the second reference count;
Further comprising the steps of: receiving an advertisement from the advertiser; 13. The method of claim 12,
And a start time of a deviation calculation for judging an illegal click user is started. 13. The method of claim 12,
If the user is determined to be a fraudulent click user, inserting a value indicating a fraudulent click user into the fraud click flag;
Transmitting the advertisement request message including the negative click flag value to the advertisement service apparatus when the advertisement is requested;
Further comprising the steps of: receiving an advertisement from the advertiser; The method as claimed in claim 15, wherein the step of transmitting the advertisement request message including the negative click flag value to the advertisement service apparatus comprises:
If the user is not a fraudulent click user, inserting a value indicating that the fraudulent click user is not a fraudulent click user in the advertisement request message and transmitting the fraudulent click flag value to the advertisement service device;
Gt; a < / RTI > ad click detection control. The method as claimed in claim 15, wherein the step of transmitting the advertisement request message including the negative click flag value to the advertisement service apparatus comprises:
If it is determined that the cumulative number of clicks of the advertisement in the advertisement request is less than the first reference number and the user is a fraudulent click user at the time of the advertisement request, Transmitting to the service device;
Gt; a < / RTI > ad click detection control. Storing advertisement characteristic information for the advertisement based on the advertisement data and the target group selected for the target setting from the advertiser device;
When the advertisement request message is received from the user device, confirming whether the user is a fraudulent click user through the fraud click flag value included in the received advertisement request message;
If the value of the negative click flag is a value indicating that the user is a fraudulent click user, storing the corresponding user information in the fraudulent click user list;
The method comprising the steps of: (a) receiving an advertisement from a user; 19. The method of claim 18,
Further comprising the step of providing the stored advertisement feature information for the advertisement provided when providing the advertisement data to the user device. 19. The method of claim 18,
A target group includes at least one advertisement feature item, and each of the advertisement feature items includes a value for indicating a feature of the advertisement, Wherein the control unit is operable to determine whether the ad is clicked. A computer-readable recording medium recording a program for executing a method for ad tampering detection control as set forth in any one of claims 12 to 20.

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