KR20090107329A - Unfair Click Detection Web-browser System, and Method, System and CPC Advertisement Service Method Using the Unfair Click Detection Web-browser - Google Patents

Abstract

PURPOSE: A false click detection web browser system, a false click detection method using a detection web browser, a system thereof and a CPC advertisement service method are provided to distribute contents to a content provider by encouraging a person to connect the site. CONSTITUTION: A false click detection web browser system(1) includes a web browser(100). The web browser includes a MAC address of a user terminal, a CPU identifier, a HDD identifier, an identifier detection module, a unique identifier storage module, an advertisement offer module, a click determining module, and an information transmission module. The identifier detection module detects the unique identifier more than one of computer codes. The unique identifier storage module updates and stores the detected unique identifier. The advertisement offer module receives an advertisement from the advertisement server through an interface.

Description

Unfair Click Detection Web-browser System, and Method, System and CPC Advertisement Service Method Using the Unfair Click Detection Web-browser}

The present invention relates to a fraudulent click detection web browser system, and a fraud click detection method, system, and CPC advertisement service method using a fraud click detection web browser.

More specifically, fraudulent click detection technology is included that detects a user's computer's Mac address, CPU ID, HDD ID, or randomly assigned computer code to be used to determine whether the user clicks. The invention relates to a fraudulent click detection web browser system that can be prevented from being detected, and a fraud click detection method, system, and CPC advertisement service method using a fraud click detection web browser.

In general, in the case of Internet advertising, CPC (billing per click) Internet advertising is widely used. Cost per Click (CPC) advertising is a method of setting an advertising price in Internet advertising, where an Internet user clicks once on an ad link, such as a text or banner, that is displayed on a given website that serves the Internet user. It is an advertising method that determines how much to pay when you use it. It is mainly used in keyword advertising of search engines (Internet search sites). That is, in the case of CPC advertising, when a user who accesses the Internet clicks an advertiser's link displayed on a search result page performed on a search site, the advertiser pays a predetermined advertising fee.

In the case of CPC ads, when a user clicks on a link in an ad, the user saves the clicked time, the clicked site, the IP information, etc. on the user's computer, and the clicked information (clicked time, clicked) Site, IP information, etc.), and the advertisement server stores the click information, checks the user's IP information, and deducts the advertiser's advertisement amount according to the number of clicks, and leads to the advertisement site. This exposes the advertising information to the user.

Looking at the conventional patent document, Korean Laid-Open Patent Publication No. 2006-112849 relates to a method and apparatus for monitoring false clicks of CPC advertisements on the Internet. (B) the monitoring server determines whether the connection from the user computer to the customer web server is through the PCC advertisement from the server; (C) the monitoring server storing the number of times of access through an IP address assigned to the user computer when the result of the determination is a connection through a CPC advertisement, and (d) the number of times of the number of accesses by the monitoring server. If the predetermined criteria are exceeded, a text message is sent to the operator of the client web server. Use it characterized in that it comprises the step of notification of the excess of fact. In the step (c), the monitoring server generates a cookie name including the IP address according to a predetermined criterion, and stores the access count in the cookie of the cookie name.

Korean Patent No. 619179, which is another patent document, relates to a method and apparatus for detecting invalid clicks on a search item included in a search result web page provided by an Internet search engine server, and responds to a search request from a searcher. Generating a search result web page, obtaining a page identifier corresponding to the generated web page, receiving a click on a search item included in the search result web page from a searcher, and clicking the search Obtaining a site identifier corresponding to the item, and determining that the click is invalid if the page identifier and the site identifier match a page identifier and a site identifier associated with another click within a predetermined time period. An invalid click detection method in an engine is provided.

In addition, Korean Patent No. 786796 relates to an Internet advertising billing system that handles reasonable charges through the issuance of cookies for the occurrence of fraudulent clicks on advertisements placed on websites. Encrypt the first cookie recorded with the identifier and the publication time for the access of the Internet user, and issue it to the terminal of the Internet user. Is set to not handle billing. If it is determined that the publication time has elapsed from the published first cookie, a second cookie, which is set to be charged only once for duplicate clicks, is issued to the Internet user terminal within the session time, and the click on the advertisement displayed within the session time is performed. If this occurs, it is set not to handle billing.

In order to solve the problem of fraud click in the case of the existing CPC advertisement, the information about the click of the advertisement (click time, clicked site, IP information, etc.) is stored in a cookie as in the conventional patent literature, and then the advertisement (relay) The server tried to solve the problem through the number of times per hour or duplicate clicks within the time by using the cookie information. However, when the user deletes the cookie information of the computer and clicks on the advertisement, the proxy server is used to obtain the IP of the computer. If the user clicks while switching, the problem of fraudulent clicks cannot be solved at the source, and accordingly, the advertiser's advertising amount is continuously deducted.

In addition, the existing advertisement providing web browser, if the user installs an advertising web browser and uses the web browser, if the user earns or clicks on the advertisement during the time that the browser is running, the user earns a certain amount of the advertisement amount and clicks the advertisement. Advertisers were burdened by fraudulent clicks because fraud protection was not included.

Meanwhile, in the conventional advertisement providing web browser, the profits of the content providers are very deteriorated because there is no benefit distributed to the providers of the contents provided to induce the web surfing to the users by distributing the advertising revenue only to the user who clicks the advertisement. The poor profitability of content providers has led to the difficulty in providing quality content.

In order to solve the problem, the present invention can prevent the user from being charged for an illegal click by detecting a unique identifier of a user computer terminal that is difficult for the user to determine and determining whether an invalid click is made based on the information. It is an object of the present invention to provide a false click detection web browser system including a false click detection web browser for providing an advertisement, and a false click detection method, system, and CPC advertisement service method using a fraud click detection web browser.

In another aspect, the present invention provides a high-quality content from the content provider to prevent fraudulent clicks to increase the advertiser's participation in advertising and to distribute the revenue generated to not only the user but also to the content provider that leads the user to access the site. We want to increase your clickthrough rate and increase your profits.

The problem to be solved in the present invention is not limited to the above-mentioned objects, other objects that are not mentioned will be clearly understood by those skilled in the art from the following description.

In order to achieve the object of the present invention, in one aspect of the present invention, in a web browser system including an interface for communicating with the user terminal and the ad server and an advertisement providing web browser, proposes a fraud click detection web browser system .

In one embodiment of the present invention, a fraudulent click detection web browser system is connected to a website through a web browser running on a user terminal, wherein the web browser is: a MAC address of the user terminal, a CPU identifier (ID), an HDD identifier ( ID), an identifier detection module for detecting any one or more unique identifiers of randomly assigned computer code; Unique identifier storage module for storing or updating the detected unique identifier; An advertisement providing module for receiving an advertisement from an advertisement server through the interface and displaying the advertisement on a website; A click determination module determining whether a click of an advertisement displayed on a website through a user terminal is clicked; And an information transmission module for transmitting the unique identifier information, which is previously stored or updated, together with the click information to the ad server through the interface, when it is determined that the advertisement is clicked by the click determination module. The click information and the unique identifier information transmitted as is characterized in that it is used as the judgment data whether or not the false click.

Preferably, in the foregoing aspect of the present invention, the web browser further includes a login module for executing a login for driving the web browser in the user terminal, and the information transmitted by the information transmission module includes the IP address of the user terminal. It is further included, characterized in that the transmitted click information, unique identifier information and IP address information is used as the determination of whether or not the false click.

In order to achieve the above object, in another aspect of the present invention, a method for detecting fraudulent clicks through an advertisement providing web browser, the browser driving step of driving the web browser in the user terminal; An identifier detection step of detecting one or more unique identifiers of a MAC address, a CPU identifier (ID), an HDD identifier (ID), and an arbitrarily assigned computer code of the user terminal by the driven web browser; A unique identifier storage step of storing or updating and storing the detected unique identifier; An advertisement display step of displaying an advertisement provided from an advertisement server on a website to which the user terminal is connected through a web browser; A click determining step of determining whether the advertisement displayed on the website through the user terminal is clicked; An information transmission step of transmitting the unique identifier information of the user terminal detected together with the click information by the web browser to the advertisement server when it is determined that the advertisement is clicked in the click determination step; And a fraud click detection step of determining whether a fraudulent click is made based on the click information and the unique identifier information transmitted from the advertisement server. The fraud click detection method using a fraud click detection web browser is proposed.

Preferably, in another aspect of the method of detecting a false click using a false click detection web browser according to another aspect of the present invention, the click information is determined based on the click information and the unique identifier information transmitted in the click detection step. It is characterized by determining whether or not a fraudulent click in consideration of the preset time reference number per click based on the click time included in the.

In addition, preferably another aspect, in the identification information transmission step, the information further including the IP address of the user terminal to the advertisement server, and based on the click information, unique identifier information and IP address information received from the user terminal IP A method of detecting false clicks using a false click detection web browser is proposed, wherein the address is constantly changed but the unique identifier is determined to be a false click.

Furthermore, in order to achieve the above object, in another aspect of the present invention, in the CPC advertising service method using a web browser for detecting fraudulent clicks on advertisements on a website, one aspect of the present invention Fraud click detection in accordance with the web browser, each step of the method for detecting fraudulent clicks: and determining whether to charge according to the click on the CPC advertising in accordance with the determination A CPC advertisement service method using a fraud click detection web browser is proposed.

Also preferably, in the preceding aspect of the CPC advertising service method using the fraud detection web browser, which is one aspect of the present invention, the user according to a program set in advance for the revenue obtained by the billing decision in the ad server. Revenue distribution determination step of determining the distribution to the user of the terminal, the distributor of the web browser and the operator or content provider of the website; characterized in that it further comprises.

In another aspect, to achieve the above object, one of the present invention is a system for detecting a fraudulent click on an advertisement on a website, comprising: a user terminal on which a click on an advertisement on a website is performed; A website where the user terminal is connected and an advertisement is displayed; An advertisement server that extracts an advertisement from an advertisement database and provides and manages the extracted advertisement to be displayed on a website; And a unique identifier of one or more of a MAC address, a CPU identifier (ID), an HDD identifier (ID), and randomly assigned computer code, which is driven by the user terminal, and stored or Update and store, mediate the connection between the user terminal and the website in the running state, receive the advertisement from the ad server and display it on the website, and determine whether the user terminal clicks on the displayed advertisement, According to the click information and the previously stored or updated unique identifier information is transmitted to the ad server to detect fraudulent click detection; wherein the ad server is click information and unique identifier received through the web browser according to the ad click The fraudulent click detection webb is characterized by determining whether or not a fraudulent click is detected based on the information. We propose a fraud click detection system using a browser.

Further preferably, in the previous aspect of the false click detection system using another click detection web browser of another embodiment of the present invention, the click information includes click time information, and the ad server clicks on a preset time per click based on the click time. It is characterized by determining whether or not a false click in consideration of the reference number.

Other embodiments not mentioned are included in the detailed description and drawings for carrying out the invention.

By using the web browser according to the present invention, by detecting the user's computer's MAC address, CPU ID, HDD ID, or a computer code separately provided, which is not easy to operate IP information and cookie information, it is possible to determine whether or not to click illegally. It is possible to block almost unreasonable clicks, thereby restraining advertisers from losing unreasonable amounts of advertising.

In addition, according to another aspect of the present invention, it is possible to increase the advertising participation of advertisers by preventing fraudulent clicks and accordingly the improved revenue can be distributed not only to the user but also to the content provider to encourage users to access the site content provider It is possible to increase the profitability by providing high quality content and increase the click rate accordingly, and it has a new advertising revenue model that improves the advertisement participation of the advertiser, revitalizes the contents development and improves the user clickthrough rate.

Hereinafter, embodiments of the present invention for achieving the above object will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to the embodiments mentioned below, but may be implemented in various different forms, only the embodiments are to make the disclosure of the present invention complete, the common knowledge in the art to which the present invention belongs It will be provided to those having a better understanding of the present invention. In describing the exemplary embodiments, the same names and symbols are used for the same components, and thus, redundant descriptions thereof may be omitted.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, unfair clicks or invalid clicks can generally be described as clicks that are not actually intended to be searched, but merely to increase the number of clicks. The range may be determined differently according to specific embodiments and applications.

First, a fraud click detection web browser system according to an aspect of the present invention will be described with reference to FIG. 1. 1 is a block diagram illustrating one embodiment of a fraudulent click detection web browser system of the present invention.

As shown in FIG. 1, the fraud click detection web browser system 1 includes an interface 200 and a fraud click detection web browser 100. The interface 200 communicates with the user terminal 300 and the advertisement server 500 illustrated in FIG. 2, and the website 400 through the fraud click detection web browser 100 driven in the user terminal 300. Is connected to. The unique identifier information detected by the user terminal 300 and the click information of the user terminal 300 are transmitted to the advertisement server 500 through the web browser 100. The click information and the unique identifier information transmitted to the ad server 500 are used as the judgment data of the false click. The user terminal 300 and the advertisement server 500 will be described in more detail in the following other embodiments.

In the present embodiment, as shown in FIG. 1, the false click detection web browser 100 includes an identifier detection module 110, a storage module 120, an advertisement providing module 130, a click determining module 140, and information transmission. Module 150. Also preferably, as shown in Figure 1 may further comprise a login module 160. In the present application, a 'module' may mean a hardware component such as software or an on-demand semiconductor, and the module plays some roles. The module may be configured to execute one or more processors. The functionality provided by the components and modules may be combined into a smaller number of components and modules or further separated into additional components and modules.

The identifier detection module 110 detects one or more unique identifiers among the MAC address, the CPU identifier (ID), the HDD identifier (ID), and randomly assigned computer code of the user terminal 300. MAC Address (Media Access Control Address) is a physical address of Ethernet. Also called Ethernet Hardware Address, it is a unique address embedded in almost all LAN cards. This is the address used to identify the. This is a separate address from the IP address and is used by Ethernet. Even LAN cards of the same model are recognized separately on the network because they can be identified through Mac Address. Mac Address is used not only in Ethernet network but also in wireless LAN and Bluetooth. The CPU ID is a unique identifier of the CPU product, and the HDD ID is a unique identifier of the hard disk (HDD). In addition, the randomly assigned computer code in the present application means a unique identifier such as an identification code that is set or arbitrarily set to identify the computer in hardware.

The unique identifier storage module 120 stores or updates the unique identifier detected by the identifier detection module 110. Preferably, it may be stored in a temporary memory, for example, a buffer of the user terminal 300 through the interface 200 for communicating with the user terminal 300. It may also be to be temporarily stored on the web browser 100 preferably.

The advertisement providing module 130 receives the advertisement from the advertisement server 500 through the interface 200 which communicates with the advertisement server 500, and displays the advertisement on the website 400.

In addition, the click determining module 140 determines whether the user clicks on the advertisement 410 displayed on the website 400 by the user terminal 300.

In addition, the information transmission module 150 advertises the unique identifier information previously stored or updated with the click information on the advertisement 410 clicked by the user terminal 300 when it is determined that the advertisement is clicked by the click determination module 140. It serves to transmit to the ad server 500 through the interface 200 for communicating with the server 500.

Accordingly, the click information and the unique identifier information transmitted to the ad server 500 through the web browser 100 are used as the determination data of the false click.

In the present exemplary embodiment, the identifier of the hardware of the user terminal 300, for example, MAC, is not determined by using the IP information or the cookie information which is easy to operate on the click on the advertisement in the advertisement providing web browser. Only one click from one user terminal 300 can be determined by using a unique identifier such as an address, a CPU identifier (ID), an HDD identifier (ID), and a randomly assigned computer code for identifying hardware. Allowing it allows you to prevent fraudulent clicks at the source. Fraud click detection of the web browser system 1 as in the present application Even when detecting a false click through the identifier for the hardware of the user terminal 300 by using the web browser 100 is added to the information on the click time is negative The click time can be determined, and in this case, the click time, for example, a time when only one click is allowed in the user terminal 300 having one unique identifier can be programmed in advance and set for each purpose. .

In addition, another embodiment of the fraud click detection web browser system 1 of the present invention, in the previous embodiment, the web browser 100 is a web in the user terminal 300 as shown in FIG. It further includes a login module 160 for executing a login for driving the browser 100. In addition, in the present embodiment, the information transmitted by the information transmission module 150 further includes the IP address of the user terminal 300, and the transmitted click information, unique identifier information, and IP address information are determined as whether or not fraudulent clicks are made. Will be used.

Next, a false click detection system using another click detection web browser according to the present invention will be described with reference to FIG. 2. Figure 2 is a conceptual diagram showing one embodiment of a system for detecting false clicks using a false click detection web browser according to another embodiment of the present invention. The description of the content duplicated with the above-mentioned content will be omitted.

As shown in FIG. 2, the present embodiment includes a user terminal 300 in which a click on an advertisement on a website 400 is performed in a system for detecting a fraudulent click on an advertisement on a website 400. Ad server 500 for providing and managing the website 400, the user terminal 300 is connected and the advertisement is displayed, the extracted advertisement 410 is extracted from the advertisement database to be displayed on the website 400 And the fraud click detection web browser 100.

In the present application, the user terminal 300 is a terminal capable of connecting to the Internet, and means a terminal connected to the Internet by wire or wirelessly, such as a PC, a notebook computer, a PDA, a PMP, a mobile communication terminal, and the like. The ad server 500 refers to a server that provides an advertisement 410 that is posted on the website 400 and is commonly referred to as an advertisement relay server. The advertisement (relay) server 500 normally processes the click information of the advertisement 410 displayed on the website 400 and serves to connect the Internet to the website (ad website) of the specific advertisement clicked on. To perform. In the present application, the advertisement server 500 will generally be understood as an advertisement server system including an advertisement database (DB) 510 and a server 500. Also, as shown in FIG. It may be understood as the server 500. Preferably, it is understood as an advertisement server system including a case where it is understood separately from the advertisement DB 510 as shown in FIG. In addition, the website 400 refers to a site to which the user terminal 300 is connected, and an advertisement 410 managed by the advertisement server 500 is posted. In the present application, the website 400 or the advertisement website is used to mean an internet portal site, a general website, and an internet community. In particular, in the case of an advertisement site, it may mean a specific URL storing an advertisement.

In addition, referring to FIG. 1, the fraud click detection web browser 100 is driven in the user terminal 300, and according to the driving, the MAC address, CPU identifier (ID), and HDD identifier (ID) of the user terminal 300 are driven. ID), any one or more unique identifiers of the randomly assigned computer code are detected by, for example, the identifier detection module 110 in FIG. For example, the storage module 120 of FIG. 1 stores or updates the detected unique identifier. In the driven state, the user terminal 300 and the website 400 are connected to each other. For example, the advertisement providing module 130 of FIG. 1 receives an advertisement from the advertisement server 500 and the website 400. The user terminal 300 determines whether the user terminal 300 is clicked on the displayed advertisement by using the click determination module 140 of FIG. 1. Also, for example, the information transmitting module 150 of FIG. 1 transmits the click information and the unique identifier information previously stored or updated and stored according to the click of the advertisement to the advertisement server 500.

The advertisement server 500 determines whether the false click is detected based on the click information and the unique identifier information transmitted through the false click detection web browser 100 according to the click of the advertisement, and detects the false click.

In addition, another embodiment of the fraudulent click detection system using the fraudulent click detection web browser, which is one of the present invention, is transmitted to the advertisement server 500 through the fraudulent click detection web browser 100 in the foregoing embodiment. The click information includes the click time information, and the advertisement server 500 determines whether there is a false click in consideration of the preset click time per hour based on the click time.

Next, a method of detecting a fraudulent click using a fraudulent click detection web browser according to another embodiment of the present invention will be described with reference to FIG. 3. 3 is a flowchart illustrating one embodiment of a method for detecting a fraud click using a fraud click detection web browser according to another embodiment of the present invention. The same reference numerals are used for the same components as those mentioned in the above embodiments, and redundant descriptions thereof will be omitted.

As shown in FIG. 3, one embodiment of a method for detecting a negative click using a false click detection web browser includes a browser driving step (S100) and an identifier detection step ( S200), the unique identifier storage step (S300), the advertisement display step (S400), click determination step (S500), information transmission step (S600) and fraudulent click detection step (S700).

Specifically, first, in the browser driving step S100, the web browser 100 is driven in the user terminal 300. In the identifier detection step (S200), one or more unique identifiers of the MAC address, CPU identifier (ID), HDD identifier (ID), and randomly assigned computer code of the user terminal 300 are driven by the driven web browser 100. Is detected. Detection in the identifier detection step S200 is performed by the identifier detection module 110 of FIG. 1, for example.

In the storing step S300, the unique identifier detected in the unique identifier detection step S200 is stored or updated. The unique identifier storage may be stored in a temporary memory, such as a buffer, of the user terminal 300 through the interface 200 for communicating with the user terminal 300, and preferably temporarily stored in the web browser 100. You may be able to.

In the advertisement display step (S400) through the web browser 100, preferably, by the advertisement providing module 130 of Figure 1, the advertisement server 500 on the website 400 to which the user terminal 300 is connected Display the advertisement provided from). In addition, in the click determination step S500, it is determined whether a click of an advertisement displayed on the website 400 through the user terminal 300 is clicked on the displayed advertisement, for example, the click determination module of FIG. 1 ( 140).

When it is determined that the advertisement is clicked in the click determination step S500, the web browser 100 detects the click information together with the click information, more specifically, by the information transmission module 150 of FIG. The unique identifier information of the user terminal 300 is transmitted to the advertisement server 500.

In addition, the false click detection step (S700) is based on the click information and the unique identifier information received from the ad server 500 to determine whether or not to click fraudulently.

Preferably, in another embodiment of the present invention, a method of detecting a false click using a fraud click detection web browser, the false click is determined based on the click information and the unique identifier information transmitted in the above-mentioned fraud detection step (S700). In this case, it is determined whether or not a fraudulent click is made in consideration of the preset reference number of times per hour based on the click time included in the click information.

Also, preferably, in another embodiment, in the identification information transmitting step (S600) in the above embodiments, the information further including the IP address of the user terminal 300 is transmitted to the advertisement server 500, and clicks fraudulently. In the detection (determination) step (S700), the IP address is continuously changed based on the click information, the unique identifier information, and the IP address information received from the user terminal 300 in the ad server 500, but the unique identifier is determined to be a false click. can do.

Next, in another aspect of the present invention, a CPC advertisement service method using a fraud click detection web browser will be described with reference to FIGS. 4 and 5. 4 is a flowchart showing one embodiment of a CPC advertisement service method using another click detection web browser, which is another one of the present invention, and FIG. 5 is another click detection web browser according to another embodiment of the present invention. It is a partial flowchart showing a part of another embodiment of the CPC advertising service method using.

As shown in Figure 4, one embodiment of the CPC (CPC) advertising service method using a fraud detection web browser of the present invention, a web browser for detecting fraudulent clicks on advertisements on the website (400) In the CPC advertising service method used, each step (S100 to S700) in the embodiments (see FIG. 3) of the false click detection method using the above false click detection web browser is included (S1100 to S1700). ). In addition, the present embodiment further includes a billing determination step (S1800) of determining whether to charge according to the click on the CPC advertisement in accordance with the determination of the illegal click in the advertisement server 500. In this embodiment, it is possible to substantially block fraudulent clicks, thereby suppressing an unreasonable loss of advertising amount of an advertiser who is charged for clicks, thereby increasing advertising participation of advertisers.

Also preferably, referring to FIG. 5, another embodiment of the CPC advertisement service method using the false click detection web browser of the present invention is the advertisement server according to the embodiment of FIG. 4. Revenue distribution that determines the distribution to the user of the user terminal 300, the distributor of the web browser 100 and the operator of the website 400 or the content provider according to a preset program for the revenue obtained according to the charging decision at 500 A determination step S2900 is further included. In this embodiment, the revenue generated by the advertiser's participation in the advertisement can be distributed not only to the user but also to the content provider providing the content that induces the user's access to the site, thereby providing high quality content from the content provider. The user's clickthrough rate will be increased, and he will have a new advertising revenue model that improves advertiser participation, promotes content development, and improves user clickthrough rate.

In the above, the present invention has been described in detail with reference to the accompanying drawings and embodiments, the accompanying drawings and the above embodiments are described by way of example to help those of ordinary skill in the art to understand the present invention. It is. Accordingly, the above embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention should be construed in accordance with the invention set forth in the appended claims, the scope of which should be understood by those skilled in the art. It includes various changes, alternatives, and equivalents.

1 is a block diagram illustrating one embodiment of a fraudulent click detection web browser system of the present invention.

Figure 2 is a conceptual diagram showing one embodiment of a system for detecting false clicks using a false click detection web browser according to another embodiment of the present invention.

3 is a flowchart illustrating one embodiment of a method for detecting a fraudulent click using a fraudulent click detection web browser according to another embodiment of the present invention.

Figure 4 is a flow diagram illustrating one embodiment of a CPC (CPC) advertising service method using another click fraud detection web browser of the present invention.

5 is a partial flowchart illustrating a part of another embodiment of a CPC advertisement service method using another click detection web browser according to another embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

1: Fraud click detection web browser system

100: illegal click detection web browser 110: identifier detection module

120: storage module 130: advertisement providing module

140: click judgment module 150: information transmission module

160: login module 200: interface

300: user terminal 400: website

410: Ad 500: Ad server

510: Advertising DB

Claims (9)

In a web browser system including an interface for communicating with a user terminal and an ad server and an advertisement providing web browser, Access a website through the web browser running on the user terminal, The web browser above is: An identifier detection module for detecting one or more unique identifiers among the MAC address, CPU identifier (ID), HDD identifier (ID), and randomly assigned computer code of the user terminal; Unique identifier storage module for storing or updating the detected unique identifier; An advertisement providing module for receiving an advertisement from the advertisement server through the interface and displaying the advertisement on the website; A click determination module that determines whether a click of an advertisement displayed on the website through the user terminal is clicked; And And an information transmission module for transmitting the stored or updated unique identifier information along with the click information to the advertisement server through the interface when it is determined that the advertisement is clicked by the click determination module. The click information and the unique identifier information transmitted to the ad server through the web browser is used for determining whether or not to click fraudulently click detection web browser system. The method of claim 1, The web browser further comprises a login module for executing a login for driving the web browser in the user terminal, The information transmitted by the information transmission module further includes an IP address of the user terminal. And the click information, the unique identifier information, and the IP address information transmitted are used as the judgment data for the false click. In the method of detecting fraudulent click through an advertisement providing web browser, A browser driving step of driving the web browser in a user terminal; An identifier detection step of detecting one or more unique identifiers of a MAC address, a CPU identifier (ID), an HDD identifier (ID), and randomly assigned computer code of the user terminal by the driven web browser; A unique identifier storage step of storing or updating and storing the detected unique identifier; An advertisement display step of displaying an advertisement provided from an advertisement server on a website to which the user terminal is connected through the web browser; A click determining step of determining whether a click of an advertisement displayed on the website through the user terminal is clicked; An information transmission step of transmitting the unique identifier information of the detected user terminal to the advertisement server together with the click information by the web browser when it is determined that the advertisement is clicked in the click determination step; And And a fraud click detection step of determining whether a fraudulent click is made based on the click information and the unique identifier information received from the advertisement server. The method of claim 3, wherein In the case of detecting a false click based on the received click information and the unique identifier information in the fraud click detection step, whether the fraudulent click is determined in consideration of a predetermined click time per time based on the click time included in the click information. Fraud click detection using a false click detection web browser, characterized in that. The method of claim 3, wherein In the step of transmitting the identification information, transmitting the information further including the IP address of the user terminal to the ad server, The method of claim 5, wherein the IP address is continuously changed based on the click information, the unique identifier information, and the IP address information received from the user terminal, but the unique identifier is determined to be a false click. A system for detecting fraudulent clicks on advertisements on a website, A user terminal on which a click on an advertisement on the website is performed; A website where the user terminal is connected and an advertisement is displayed; An advertisement server that extracts an advertisement from an advertisement database and provides and manages the extracted advertisement to be displayed on the website; And  It is driven in the user terminal, according to the drive detects one or more unique identifiers of the MAC address, CPU identifier (ID), HDD identifier (ID), randomly assigned computer code of the user terminal, and stores the detected unique identifier Or by updating and storing, and operating the user terminal and the website in the driven state, receiving an advertisement from the advertisement server, displaying the advertisement on the website, and clicking the user terminal on the displayed advertisement. And determine, and detect the false click detection web browser to transmit the click information and the stored or updated unique identifier information to the ad server according to the click of the advertisement. In the ad server, based on the click on the advertisement, the click information and the unique identifier information received through the web browser determines whether or not to click fraudulent click fraud detection characterized in that it detects fraudulent clicks Detection system. The method of claim 6, The click information includes click time information. The ad server detects a false click on the basis of the click time in consideration of a predetermined number of clicks per hour based on a click fraud detection web browser. In the CPC advertising service method using a web browser for detecting fraudulent clicks on advertisements on a website, Each step of the method for detecting fraud clicks according to any one of claims 3 to 5; and A charging decision step of determining whether to charge according to the click on the CPC advertisement in the ad server in accordance with the determination of the fraud click: CPC using a negative click detection web browser, characterized in that it comprises a ) Advertising service method. The method of claim 8, A revenue distribution determining step of determining distribution to the user of the user terminal, the distributor of the web browser, and the operator or the content provider of the web site according to a preset program for the profit obtained according to the billing decision in the ad server; CPC (CPC) advertising service method using a fraud click detection web browser comprising a.

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