KR20130122235A - Internet advertising method using purchase review and system thereof - Google Patents

Abstract

The present invention provides a method for providing information about a product by exposing a purchase review through an SNS linked with a server, the method comprising: registering an affiliated internet site with a server; Registering a purchase review written by a buyer of an affiliated internet site in a server; Approving the written reviews to be exposed to the SNS of the buyer; Exposing the created purchase review to a linked SNS; Calculating an advertising cost according to the calculated advertising cost when clicking on a purchase review exposed to SNS; And the Internet advertising method comprising the step of issuing a coupon to the buyer to a certain amount of the settled advertising costs to the point.

Description

INTERNET ADVERTISING METHOD USING PURCHASE REVIEW AND SYSTEM THEREOF}

The present invention relates to an internet advertising method and system using a purchase review or product information, and more specifically, to register product information of a buyer's purchase review or recommendation group and use it as an advertisement by exposing it through SNS of the buyer or recommendation group. The present invention relates to an internet advertising method and system.

Internet shopping is the act of purchasing a product by using a computer to visit a shopping mall opened on the Internet, and is also called "online shopping", "cyber shopping" or "electronic shopping." If you purchase an item using an Internet shopping mall, you can save the time required to visit the store in person, and you can purchase the item relatively cheaply through price comparison and receive it by courier. However, there is a problem that it is difficult to easily decide the purchase because you cannot see the product directly before purchase and rely on the promotional data created by the seller.

Therefore, many internet shopping malls are actually inviting shoppers to purchase by providing materials with more objectivity, such as registering and reviewing purchase reviews of users who have actually purchased the goods. Since the shopper checks the product evaluation information through the purchase review of the product prepared by the previous buyer and then decides whether to purchase the product, the shopper's review has a huge influence in determining the purchaser of the shopper.

Therefore, it is important for the Internet shopping mall to secure a purchaser's reviews, and for this purpose, the purchaser who has written a purchase review accumulates a certain amount of coupons or miles to induce a lot of reviews.

Nevertheless, due to the formal and uniform purchase reviews of the buyers, it is often difficult to achieve a large advertising effect. This is usually the case that the registration method of the late purchase is a text form with a certain number of characters, which is usually 1 to 5 lines of simple and formal contents, and the amount of coupon or mileage paid according to the late purchase is uniform. This is because it is only a formal preparation for one-time acquisition. Accordingly, it is difficult for the buyer to feel the necessity of carefully writing the reviews, so it is difficult to write a sincere review, and the reviews written in this way are difficult to have a great effect in providing the shopper with detailed information about the product. have.

On the other hand, as the importance of online advertising has increased, the Internet shopping malls have executed a large amount of online advertising fees. The purchase reviews written in the Internet shopping mall can be promoted only when the shoppers already know and approach the shopping mall, and thus cannot be used as an advertisement book for attracting general shoppers to the shopping mall.

Therefore, it is necessary to promote separately through advertising in the form of a large portal site or blog viral marketing.In addition to the cost of issuing coupons according to the purchaser's review, the advertisement fee is also applied to advertisements using other mediums such as large portal sites. There is a problem that pays a double cost.

Republic of Korea Patent Publication No. 10-2009-0015393 (2009.02.12) Republic of Korea Patent Publication No. 10-2011-0101719 (2011.09.16)

The present invention has been made to solve the above-described problems of the prior art, the object of the present invention is to expose the purchases written by the buyer to the SNS of the interlocked buyers to promote the product of the Internet shopping mall and the purchase review according to the promotional results It is to provide a method and system that rewards the author.

Another object of the present invention is to expose the product information created by the recommendation group to the SNS of the linked recommendation group to promote the product of the Internet shopping mall and click on the product information exposed on the SNS to the recommendation group according to the number exposed the product page It is to provide a method and system for rewarding.

MEANS TO SOLVE THE PROBLEM This inventor completed the present invention as follows as a result of earnestly examining in order to achieve the said objective and to solve the problem of the above-mentioned prior art.

That is, the Internet advertising method using a purchase review according to an embodiment of the present invention includes the steps of registering the affiliated Internet site to the server; Registering a purchase review written by a buyer of an affiliated internet site in a server; Approving the written reviews to be exposed to the SNS of the buyer; Exposing the created purchase review to a linked SNS; Calculating an advertising cost according to the calculated advertising cost when clicking on a purchase review exposed to SNS; And issuing the coupon as a coupon to the buyer by calculating a predetermined amount of the settled advertising costs as points. Linking the purchase reviews exposed to the SNS with the affiliated Internet site may be further included, and the purchase reviews may include data using a photo or a video. The purchase reviews may also include at least one of user reviews, user ratings, expert reviews, and expert ratings for the product.

Internet advertisement system using a purchase review according to another embodiment of the present invention includes an affiliated Internet site registration unit for registering the affiliated Internet site to the server; A purchase review register that registers a purchase review written by a buyer of an affiliated internet site to a server; An exposure approval unit approving the written purchase reviews to be exposed to the SNS of the buyer; An advertisement cost settlement unit that calculates an advertisement cost according to the calculated advertisement cost when clicking on a purchase review exposed to SNS; And a point settlement unit for issuing a coupon to the purchaser by calculating a predetermined amount of points among the settled advertisement costs. It may further include a link connecting unit for connecting the purchase reviews exposed to the SNS to link with the affiliated Internet site, the purchase reviews may include data using a photo or video. The purchase reviews may also include at least one of user reviews, user ratings, expert reviews, and expert ratings for the product.

Internet advertisement method using the product information according to another embodiment of the present invention comprises the steps of registering the affiliated Internet site to the server; Registering the recommendation product of the affiliated internet site on the server; Registering the recommendation groups recruited for the recommendation product on a server; Approving the product information created by the recommendation party to be exposed to the SNS of the recommendation party; Exposing the product information to a linked SNS; Calculating a purchase result when a buyer clicks on the product information exposed to SNS to purchase the product information; And selecting a recommendation group according to the settled purchase results and paying the product. Linking the product information exposed on the SNS with the affiliated Internet site may be further included, and the product information may include data using a picture or a video.

Internet advertisement system using the product information according to another embodiment of the present invention includes an affiliated Internet site registration unit for registering the affiliated Internet site to the server; A recommendation group product registration unit that registers the recommendation product of the affiliated internet site on a server; A recommendation stage registration unit that registers a recommendation stage recruited for the recommendation stage product on a server; An exposure approval unit for approving the product information created by the recommendation party to be exposed to the SNS of the recommendation party; Purchase performance settlement unit for calculating the purchase performance when the buyer clicks on the product information exposed to the SNS; And a recommendation stage selecting unit that selects a recommendation stage to pay the recommendation stage product according to the calculated purchase performance. It may further include a link connecting unit for connecting the product information exposed to the SNS by linking with the affiliated Internet site, the product information may include data using a picture or a video.

According to the present invention made as described above, the buyer is to write a specific and high quality purchase reviews because the amount of compensation is determined according to the advertising performance of the purchase reviews written by the buyer. From the point of view of the internet shopping mall, it is possible to obtain a high quality of the product reviews, and to expose it to the SNS of the buyer, thereby achieving a high advertisement effect. In addition, there is an effect of reducing the advertising costs do not pay a double.

In addition, buyers have an effect of obtaining a high profit according to the performance through the advertisement using the purchase reviews.

In addition, the shopper has the effect of obtaining direct and practical information on the product through detailed purchase reviews.

1 and 2 are conceptual diagrams of an internet advertising method using a purchase review according to an embodiment of the present invention.
3 is a block diagram of an Internet advertisement system using a purchase review according to an embodiment of the present invention.
4 is a flowchart illustrating an internet advertisement method using a purchase review according to an embodiment of the present invention.
5 and 6 are conceptual diagrams of an Internet advertisement method using product information according to an embodiment of the present invention.
7 is a configuration diagram of an internet advertisement system using product information according to an embodiment of the present invention.
8 is a flowchart illustrating an internet advertisement method using product information according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, but the present invention is not limited or limited by these embodiments.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. Terminology used herein is a term used to properly express a preferred embodiment of the present invention, which may vary according to a user, an operator's intention, or a custom in the field to which the present invention belongs. Therefore, the definition of the terms should be made based on the contents throughout the specification.

First, the concept of an Internet advertising method using a purchase review according to the present invention will be described with reference to FIGS. 1 and 2.

An affiliate internet site 100, which has an affiliated relationship with the server 300, inputs affiliate information to the server 300 (115). The affiliated internet site may be various kinds of internet sites such as a restaurant, a travel agency, as well as a shopping mall, and the affiliated information refers to information on an internet site such as a member information or a shopping mall for registration.

A purchaser 200 who purchases a product or the like from the affiliated internet site 100 may write a purchase review and register it in the server (225). In this case, it is possible to register a server separately from the purchase review written on the affiliated Internet site 100. The purchaser's review of the buyer 200 may be not only text format but also data data such as a photo and a video. The written reviews can be exposed in real time by linking to the SNS of the buyer 200 (335), the SNS of the buyer 200, blogs, mini homepage, Twitter, Facebook, Daum these days, Eagles, Tistory, Nate, etc. Includes a variety of services that can be. To this end, the buyer 200 undergoes a process of approving and registering the purchase review written by the buyer 200 in the SNS of the buyer 200 through the server 300 (235).

The purchase review written from the purchaser 200 is provided to the purchaser viewer by SNS exposure, and when the advertising effect is recognized, such as clicking on the purchase review or taking a predetermined action, the buyer 200 follows a certain reward. Advertisement effect is recognized when the user clicks on the purchase review, and the method for calculating the amount includes cost per click (CPC), cost per action (CPA), cost per sale (CPS), and the like. The CPC is a profit condition in which a reward is performed when a user reviews a purchase review, and the CPA is a profit condition in which a reward is performed when a predetermined action is taken after clicking a purchase review. In this case, the predetermined action may include a paid or free membership, a survey, a membership card issue, etc., which may be pre-determined by the affiliate internet site 100 or the purchaser 200. CPS is a profit condition in which a reward is obtained when a user clicks on a purchase review to access a shopping mall or an internet site and then purchases a product.

The advertising cost is calculated according to the revenue condition, the server 300 notifies the affiliate internet site 100 of the advertising cost 335 calculated based on the calculated advertising cost (357), and the affiliate internet site 100 pays it. (155). The server 300 may provide the purchaser 200 with a substantial amount according to the performance of the calculated advertising expenses by cash payment, coupon or mileage issuance (365), and the purchaser 200 uses the issued coupon or the like. In operation 265, another product may be purchased from the affiliate internet site 100.

Hereinafter, the configuration and operation of the Internet advertising system using the purchase review according to an embodiment of the present invention will be described with reference to FIG. 3. As shown in FIG. 3, the internet advertisement system using the purchase review according to the present embodiment includes an affiliate internet site registration unit 310, a purchase review registration unit 320, an exposure approval unit 330, an advertisement cost settlement unit 350, and points. The settlement unit 360 is included.

The affiliated internet site registration unit 310 is for receiving the member information of the affiliated internet site 100 and internet site information data such as a shopping mall, and may include a simple authentication procedure.

The purchase review register 320 is for registering a purchase review written by the purchaser 200 who has purchased the product from the affiliated Internet site 100. The purchase review may be not only a text format but also a data material such as a picture and a video. have. When the purchaser 200 separately prepares a purchase review on the affiliated Internet site 100, the purchaser 200 may use the link as it is or register a separate purchase review on the server 300.

The exposure approval unit 330 is to expose the purchase reviews in conjunction with the SNS of the buyer 200, the buyer inputs his SNS information. In this case, all kinds of SNS can be linked and the buyer can designate and approve the desired SNS. The SNS is a concept including a blog, etc. If the purchaser 200 approves exposure of their purchase review to the linked SNS, the purchase review registered in the server 300 is real-time or desired through the SNS of the purchaser 200. Are exposed to the time zone.

The advertisement cost settlement unit 350 calculates an advertisement fee according to the case in which the exposed purchase reviews function as an advertisement and the advertisement effect is recognized. The advertisement fee is based on a condition designated by the affiliated internet site 100 at the time of registration. It is possible, however, to change the conditions at any time with mutual consultation. Generally, a case in which an advertisement effect is recognized is a case in which a user clicks on a purchase review. Accordingly, a method for calculating an amount thereof includes cost per click (CPC), cost per action (CPA), cost per sale (CPS), and the like.

Point settlement unit 360 is to pay a certain percentage of the advertising costs to the buyer 200 to write a review later, the rate paid to the buyer 200 is generally determined by the server 300, but the server (300), it is also possible to freely select by consultation between the affiliated Internet site 100 and the buyer 200. The settled point may be paid to the buyer 200 in various ways such as cash, coupon or mileage. In addition, the paid coupon and the like can be freely used in the affiliated Internet site 100, it is possible to repurchase or purchase other products through this.

Hereinafter, an internet advertising method using a purchase review according to another embodiment of the present invention will be described with reference to FIG. 4. 4 is a flowchart illustrating an internet advertisement method using a purchase review according to the present embodiment.

First, the affiliate internet site 100 registers its member information or internet site information in the server 300 (S310). The server 300 may further specify a registration condition.

Next, the purchase review is registered from the buyer who purchased the product of the affiliated Internet site (S320). The purchase review may include data such as a picture, a video, as well as a text format.

Next, if the buyer enters the SNS information so that the registered purchase reviews are exposed to the buyer's SNS (S330), the purchase reviews are exposed to the linked SNS (S340).

Next, when the viewers click on the exposed purchase reviews, the advertisement cost is calculated per click (S350). Advertisement cost calculation method is generally specified in the server 300, but can be adjusted through a separate consultation. A predetermined ratio of the calculated advertising costs is paid to the buyer who has written the purchase review in a manner such as cash, coupon or mileage (S360). Coupons paid to the buyer 200 may be used to purchase a product on the affiliated Internet site 100.

Hereinafter, the concept of an Internet advertisement method using product information according to the present invention will be described with reference to FIGS. 5 and 6.

The affiliated internet site 400, which has entered into an alliance with the server 600, inputs affiliated information into the server 600 (415). The affiliated internet site 400 may be various kinds of internet sites such as a restaurant, a travel agency, as well as a shopping mall, and the affiliated information refers to information on Internet sites such as a shopping mall for member information or registration.

The affiliated internet site 400 may select a recommendation product and register it with the server 600 (417). The recommendation product registered in the server 600 may be provided with photo or video information along with a brief description.

The recommendation group 500 desiring the recommendation product is registered and registered in the server. The selected recommendation group 500 may use existing product information as it is or may add and input information on the recommendation product. The product information of the recommendation group 500 may be not only text format but also data data such as a picture and a video. The created product information can be exposed in real time by linking to the SNS of the recommendation group, the SNS of the recommendation group 500 can be an advertising medium such as blog, mini homepage, Twitter, Facebook, Daum these days, Eagle, Tistory, Nate Includes a variety of services. To this end, the recommendation unit 500 undergoes a process of approving and registering the product information so that the product information is exposed to the SNS of the recommendation unit 500 through the server 600 (535).

The product information is provided to the SNS user by the SNS exposure 645, and when the advertising effect is recognized, such as clicking on the product information or taking a predetermined action, a certain reward is provided to the buyer (465). The advertising effect is recognized when the product information is clicked, and the method for calculating the amount thereof includes cost per click (CPC), cost per action (CPA), cost per sale (CPS), and the like. The CPC is a profit condition that rewards when the product information is clicked, and the CPA is a profit condition that rewards when the predetermined action is taken after clicking the product information. In this case, the predetermined action may include a paid or free membership, a survey, a membership card issue, and the like, and the affiliated internet site 400 may predetermine it. The CPS is a profit condition in which a reward is obtained when a user clicks product information to access a shopping mall or an internet site and then purchases a product.

Advertising results are settled according to the revenue condition (655), the server 600 notifies the affiliated internet site 400 of the settled advertising results (665), the affiliated internet site 400 pays the advertising costs (455) ). The server 600 selects a recommendation group having excellent advertisement performance (665), and the affiliate internet site 400 provides a recommendation group product to the recommendation group having excellent advertisement performance (465). At this time, the affiliated Internet site 400 may compensate for the excellent recommendation group through other payment methods as well as the recommendation product.

Hereinafter, the configuration and operation of the Internet advertising system using the product information according to an embodiment of the present invention will be described with reference to FIG. As illustrated in FIG. 7, the internet advertisement system using the purchase review according to the present embodiment includes an affiliated internet site registration unit 610, a recommendation product registration unit 620, a recommendation registration unit 630, an exposure approval unit 640, Purchase performance settlement unit 650 and the recommendation group selection unit 660.

The affiliated internet site registration unit 610 is for receiving the member information of the affiliated internet site 400 and internet site information data such as a shopping mall, and may include a simple authentication procedure.

The recommendation end product registration unit 620 registers the recommendation end product from the affiliate internet site 400. The recommendation product may be designated as one or more than one, and there is no limit to the kind. The affiliated Internet site 400 may attach a brief introduction and photo or video data while registering a recommendation product.

The recommendation stage registration unit 630 recruits and registers the recommendation stage 500 in which a recommendation stage product is desired. The number of recommendation groups is not limited for each recommendation product, and the recommendation group 500 may create and register product information regarding the recommendation product. The product information may be not only text format but also data data such as photographs and videos.

The exposure approval unit 640 is to expose the product information in conjunction with the SNS of the recommendation stage 500, the recommendation stage 500 inputs its own SNS information. In this case, all kinds of SNS can be interlocked and the recommendation stage 500 can designate and approve the desired SNS. The SNS is a concept including a blog, etc. If the recommendation group 500 approves the exposure of the product information linked to the SNS, the product information registered in the server 600 is real-time or through the SNS of the recommendation unit 500. It is exposed in the desired time zone.

The purchase record settlement unit 650 calculates the results according to the case where the exposed product information functions as an advertisement and an advertisement effect is recognized. The results are based on a condition specified by the affiliate internet site 400 at the time of registration. It is possible, however, to change the conditions at any time with mutual consultation. In general, cost per sale (Cost Per Sale) is applied, but other calculation methods such as Cost Per Click (CPC) and Cost Per Action (CPA) are possible.

The recommendation group selecting unit 660 selects an excellent recommendation group so as to pay a product to an excellent recommendation group according to the performance of the advertisement, and the recommendation product is generally paid to the excellent recommendation group. The number of excellent recommendation groups can be determined by the affiliated Internet site 400, and the number is not limited. In addition, the product to be paid can also be announced in advance by the affiliated Internet site 400 freely selected.

Hereinafter, an internet advertising method using a purchase review according to another embodiment of the present invention will be described with reference to FIG. 8. 8 is a flowchart illustrating an internet advertisement method using product information according to the present embodiment.

First, the affiliate internet site 400 registers its member information or internet site information to the server 600 (S610). The server 600 may further specify a registration condition.

Next, the affiliated Internet site 400 registers the recommendation product and registers the product information to the server 600 (S610). The recommendation group 500 is recruited for the recommendation product and the recruited recommendation group 500 registers it with the server 600 (S620).

Next, when the recommendation stage 500 inputs SNS information to expose the product information to the SNS of the recommendation stage and approves it (S630), the product information is exposed to the linked SNS (S640). In this case, the recommendation stage 500 may additionally write information about the product information.

Next, when the SNS viewer clicks the exposed product information to purchase the recommendation product, the performance is calculated (S650). The excellent recommendation group is selected according to the settled purchase results and the product is paid (S660). However, the type of product may be designated by the affiliated internet site and the type of the product is not limited.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. It is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but includes not only the claims below but also equivalents thereof.

Claims (14)

As a method for providing product information by exposing purchase reviews through SNS linked with a server,
Registering an affiliated internet site on a server;
Registering a purchase review written by a buyer of an affiliated internet site in a server;
Approving the written reviews to be exposed to the SNS of the buyer;
Exposing the created purchase review to a linked SNS;
Calculating an advertising cost according to the calculated advertising cost when clicking on a purchase review exposed to SNS; And
Issuing coupons to buyers by setting a fixed amount of points among the settled advertising costs
Internet advertising method comprising a. The method of claim 1,
Linking the purchase reviews exposed to the SNS with an affiliated internet site, the internet advertisement method. 3. The method according to claim 1 or 2,
The purchase reviews include data using a photo or video. 4. The method according to any one of claims 1 to 3,
The purchase review comprises at least one of user reviews, user ratings, expert reviews and expert ratings for the product. A system for providing information about a product,
An affiliate internet site registration unit for registering an affiliate internet site on a server;
A purchase review register that registers a purchase review written by a buyer of an affiliated internet site to a server;
An exposure approval unit approving the written purchase reviews to be exposed to the SNS of the buyer;
An advertisement cost settlement unit that calculates an advertisement cost according to the calculated advertisement cost when clicking on a purchase review exposed to SNS; And
Point settlement unit that issues a fixed amount of points as a coupon among the settled advertising costs
Internet advertising system comprising a. The method of claim 5,
Internet advertising system further comprises a link connecting unit for connecting the connection reviews linked to the affiliated Internet site exposed to the SNS. The method according to claim 5 or 6,
The purchase review is an internet advertising system that includes data using a photo or video. 8. The method according to any one of claims 5 to 7,
The purchase review comprises at least one of user reviews, user ratings, expert reviews and expert ratings for the product. As a method for exposing product information and inducing purchase through SNS linked with a server,
Registering an affiliated internet site on a server;
Registering the recommendation product of the affiliated internet site on the server;
Registering the recommendation groups recruited for the recommendation product on a server;
Approving the product information created by the recommendation party to be exposed to the SNS of the recommendation party;
Exposing the product information to a linked SNS;
Calculating a purchase result when a buyer clicks on the product information exposed to SNS to purchase the product information; And
Selecting a referral group and paying the product according to the settled purchase performance
Internet advertising method comprising a. 10. The method of claim 9,
Linking the product information exposed to the SNS with an affiliated Internet site, the Internet advertising method further comprising. 11. The method according to claim 9 or 10,
The product information is an internet advertising method that includes data using a photo or video. As a system for exposing product information and inducing purchase through SNS linked with a server,
An affiliate internet site registration unit for registering an affiliate internet site on a server;
A recommendation group product registration unit that registers the recommendation product of the affiliated internet site on a server;
A recommendation stage registration unit that registers a recommendation stage recruited for the recommendation stage product on a server;
An exposure approval unit for approving the product information created by the recommendation party to be exposed to the SNS of the recommendation party;
Purchase performance settlement unit for calculating the purchase performance when the buyer clicks on the product information exposed to the SNS; And
A recommendation group selecting unit that selects a recommendation group to pay the recommendation product according to the settled purchase results.
Internet advertising system comprising a. The method of claim 12,
Internet advertisement system further comprises a link connecting unit for connecting the product information exposed to the SNS by linking with the affiliated Internet site. The method according to claim 12 or 13,
The product information Internet advertising system that includes a data using a picture or video.

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