KR102083744B1 - Method and system for distributing reserve according to purchase of item and viewing of advertisement - Google Patents

Abstract

A reserve distributing method and a product sales system suitable for the same are disclosed. According to the present invention, the reserve distributing method comprises: a purchase price settlement process in which a purchaser pays for a product purchase price through a consumer terminal; a payment price settlement process for a server to settle a payment amount excluding an expected reserve amount from the product purchase price to a seller account; and a purchase reserve payment process of paying, by the server, a part of the accumulated expected reserve amount to a corresponding purchaser account as a purchase reserve as compensation for the product purchase.

Description

Method of distributing reserve according to product purchase and advertisement and system for distributing goods accordingly {Method and system for distributing reserve according to purchase of item and viewing of advertisement}

The present invention relates to a method for distributing a reserve for acquiring a reserve as a reward according to an introduction activity when a consumer acquires a reserve as a reward for purchasing a product and watching an advertisement, and performs a role of an introducer who directly or indirectly contributed to a buyer's purchase. Based on the purchaser's and referrer's direct purchasing activities, all the consumers are both buyers and referers by continuously giving reserves in proportion to the buyer's purchases (number or amount) to the referrer who contributed directly or indirectly to the purchaser. The present invention relates to an improved method for distributing reserves and an apparatus suitable for the purpose of promoting purchase activities and increasing advertisement effects.

Sellers of online shopping malls provide profits from selling products to buyers who purchase products in the form of reserves, points, and coupons to facilitate the purchase activities of products they sell. Meanwhile, even in the case of offline sellers, a portion of the product selling price is provided as a mileage in the form of a coupon in the form of a sticker or a stamp to promote repurchase of the product.

However, these reserves or mileage is paid on the premise of the future purchase of goods, there is no cash cost, there is a problem that transfer, consolidation, etc. is difficult.

In addition, when an online shopping mall and a seller introduce the product to other consumers, the online shopping mall and the seller are required to distribute the reserve to the introducer in proportion to the number of consumers recommended as a reward for the introduction activity.

Specifically, insert an identification code to recognize the introducer in the introductory introductory URL and introductory website URL. When the buyer accesses the introductory email and introductory website URL and makes a purchase, the introductory code is recognized. To improve the accuracy of introducer identification.

However, such a conventional referral system has a low degree of correlation between referral and purchase activities, which has a problem in effectiveness.

As is well known, purchase by referrals is often determined by the degree of self-confidence of the introducer. Specifically, if the user directly purchases and uses the product and is introduced by a user who is confident about its efficacy, there is a high probability that the product will lead to a purchase.

On the other hand, it is also well known that the introduction of a product is highly reliable only when it is received by a person with a familiar face, that is, by a person with whom it is acquainted with a person rather than by a faceless person at all.

The conventional compensation method does not take into account whether or not the introducer and the introducer purchase or the relationship between the introducer and the introducer. Because of the distribution of, the correlation coefficient between reserve payment and purchasing activity was low.

Accordingly, there is a demand for an improved method of distributing reserves that can activate the purchasing activity of goods according to the distribution of reserves.

On the other hand, the conventional online advertisement execution was performed as follows. When an client advertises with an advertising agency, the advertising agency exposes the advertising content to its own website or another advertising agency's website so that a user who visits the website may view (click) or click on the advertising content. If the advertiser wants to watch the advertisement, such as participating in a survey, the advertisement is rewarded to the user in the form of reserves, points, coupons, etc. to enhance the advertising effect.

The conventional reserve distribution method is to pay (distribution) to the earning medium according to the number of impressions or clicks, if the number of impressions or high click amount may be paid more.

However, in the case of advertising media with abusing to force clicks or spam to a specific web page, even though the contribution to the delivery of ads is low, they will be paid more. there is a problem.

In addition, the user who received the payment of the reserves, points, coupons, etc. according to the conventional revenue distribution method described above, since the reserves can be used only for the advertiser, it was very limited in the utilization of the reserves, and thus the utility of the reserves It is getting lower.

In addition, when the user introduces the use of the product for the advertisement to other users by using the introduction system, the reserve is distributed to the introducer in proportion to the number of recommended users.

However, this introduction system has a problem that the effectiveness of the advertisement is excessively lowered due to excessive or inappropriate introduction activity of the user. For example, there have been many cases where an advertisement does not actually lead to a purchase activity by the user repeatedly introducing the same advertisement content or to an unspecified number of users.

In other words, the current economy is more focused on marketing, not by the quality of the product, but by advertising, which attracts consumers' attention and interest, and provides reserves to induce discounts or repurchases. Discarded.

Thus, consumers waste time by watching unwanted advertisements, and sellers are suffering from advertising expenses that do not lead to purchases. In the current advertising system, even if it does not lead to a purchase, the seller, which is an advertiser, has to pay an advertising agency, which is advantageous for the advertising agency.

Accordingly, there is a demand for an improved sales and marketing method that can activate the purchase activity of the product according to the advertisement execution.

On the other hand, in the conventional reserve system, most of the reserves have a feature that can be used only for the local property, that is, the seller who provided the reserve. In this case, when the seller closes, the local reserve for the seller is also destroyed accordingly. There was a problem unintentionally disadvantaged.

In addition, there is a problem that disappears if you do not consume within the period, it is no different from the discount system of inducing repurchase rather than the reserve.

In addition, the current reserve system only provides compensation reserves to actual buyers who make additional purchases and continuous purchases, so that the sales increase of the seller has more direct advertising effect than the advertising agency and influences the consumer's decision making. The rewards for the introducer as a hidden contributor (contributor) with a certain and decisive role are minimal.

Korea Patent Office Registered Patent 10-0696286 (2007.03.19.) Korea Patent Office Registered Patent 10-1471483 (2014.12.11.) Korea Patent Office Registered Patent 10-1379277 (2014.03.28.)

The present invention is designed to solve the above problems, and based on the direct purchase activities of buyers and referrals, the reserves are continuously paid in proportion to the purchasers (number or amount) of the referrers who contributed directly or indirectly to the purchasers. By doing so, the purpose of the present invention is to provide an improved method of distributing reserves in which all consumers act as buyers and introducers, thereby increasing sales of sellers by promoting purchase of goods and increasing advertisement effects.

Another object of the present invention to provide a merchandise sales system suitable for the above reserve distribution method.

Rewards distribution method according to the purchase of goods and watching advertisements according to the present invention to achieve the above object

Through the seller terminal, the seller registers the product that the seller wants to sell, receives the advertisement content and the advertisement request for the product, and exposes the product purchase web page and the advertisement content for selling the requested product to the consumer terminal. In the method in which the server distributes the reserve to the corresponding consumer account in exchange for the purchase activity and the advertisement viewing activity through the consumer terminal,

With respect to the purchaser's purchase activity through the consumer terminal, the server pays the purchase reserve to the buyer's account (buyer account) and pays the introduction reserve to the introducer's account (introduction account) that contributed to the purchaser's purchase activity. ,

Each time a purchase activity of a buyer occurs, the introduction reserve is continuously paid to the introducer account.

here,

A purchase price payment process in which a buyer pays for a product purchase price through the consumer terminal;

A settlement price settlement process in which the server setstles a payment amount, excluding payment expected reserves, from a purchase price of a product to a seller account; And

A purchase reserve payment process in which the server pays a part of the expected payment reserve accumulated as a purchase reserve, which is a reward for the purchase of the product, to the corresponding buyer account;

Characterized in that it comprises a.

In this case, the server may further include an introduction reserve payment process of paying a portion of the expected reserves to be introduced as a reward for the introduction of the product to the corresponding introducer account.

here,

Maintaining, by the server, a list of introducers for each buyer;

More,

The introduction list maintenance process may include registering a person who has sent a product purchase web page link to the buyer in the introduction list.

Here, the introducer list maintenance process is characterized in that the purchaser registers a person who has posted a product purchase information web page leading to a purchase activity in the introducer list.

Here, the introducer list maintenance process is characterized in that the buyer registers a friend registered in the friend list when the user registers with the server in the introducer list.

here,

The server managing a purchase history of a consumer;

More,

Here, the introduction reserve payment process

With reference to the introducer list and the purchase history of the introducer, if the introduction history of the purchaser occurs within a certain time from the purchase activity of the buyer is characterized by paying the introduction reserve to the introducer account.

here,

Different weights are assigned according to the type of introducer and purchase history, and one of the plurality of introducers is selected according to the weight, and the referral reserve is paid to the consumer account of the selected consumer.

here,

Different weights are given according to the type of introducer and the purchase history, and the plurality of introducers are sorted and presented to the buyer according to the weight, and a buyer is selected from the plurality of introducers. It is characterized by paying the introduction reserve to the consumer account.

Here, a part of the advertisement request fee is excluded from the advertisement request fee (payment expected ad reserve) to the consumer account of the advertisement viewer whose server performed the predetermined advertisement viewing action on the advertisement content for the product through the consumer terminal. It is characterized in that it further comprises an advertisement viewing reserve payment process of paying as an advertisement viewing reserve given as a reward for viewing the advertisement.

Here, the reserve has a local or wide area property,

Local attributes can be used only for the purchase of goods provided by the seller who paid the reserve, and wide-area attributes can be used for the purchase of goods provided by other sellers as well as purchases of goods provided by the seller who paid the reserve. do.

Here, the method further comprises a credit integration process of integrating the credits accumulated in different accounts (IDs) of the same consumer into one account (ID).

Here, the method further comprises a reserve transfer process for transferring the reserve of the consumer to another consumer's account.

In this case, when a consumer accesses the product purchase webpage through category search, a portion of the advertisement request fee excluding the advertisement agency fee (payment expected ad reserve) is provided as a reward for viewing the advertisement, and the corresponding consumer account It characterized in that it further comprises the process of paying.

here,

The method further includes an advertisement reserve payment process for paying an advertisement viewing reserve according to the advertisement viewing as a part of an advertisement request to the corresponding consumer account of the advertisement viewer who has performed a predetermined advertisement viewing action on the advertisement content for the product through the consumer terminal. It is characterized by.

Here, at least a portion of the advertising viewing reserve is characterized in that the payment is made from the reserve of the merchant account.

Product sales system according to the present invention to achieve the above other object

Seller terminal that registers the product to be requested for sale and also registers the advertisement content and advertisement request for the product, consumer terminal for product purchase and advertisement viewing, and product purchase for selling the product commissioned by the seller terminal In the merchandise sales system comprising a merchandise sales server for exposing a web page and advertising content to a consumer terminal,

The merchandise sales server

A product registration unit for maintaining and managing a product registered from the seller terminal;

An advertisement registration unit for maintaining, managing, and promoting advertisement contents registered from the seller terminal;

A member manager which receives a member registration request from the consumer terminal connected to the product sales server and performs member registration and friend list management;

A purchase payment unit configured to perform payment for a purchase price of a desired purchase product of a buyer who accesses the product purchase web page through the consumer terminal, and settle a payment amount excluding the expected reserve payment from the purchase price into a seller account; And

A purchase reserve payment unit that pays a portion of the expected reserves paid when a purchaser's purchasing activity occurs to the buyer's consumer account as a purchase reserve given as a reward of the purchaser's activity;

It includes.

here,

A purchase history manager for maintaining and managing a consumer purchase history by referring to buyer information and product information provided by the purchase payment unit;

An introducer list management unit for maintaining and managing an introducer list by referring to a link of a product purchase web page provided by the purchase settlement unit;

A corresponding purchase activity search unit for searching whether there is a purchase activity corresponding to the purchase activity of the buyer from the introducer by referring to the introducer list and the consumer purchase history when the purchase activity for the product is newly registered in the purchase history management unit;

An introducer determination unit configured to determine an introducer to receive an introduction reserve by referring to a search result of the corresponding purchase activity search unit; And

An introduction reserve payment unit that pays an introduction reserve as a reward of an introduction activity for the product to the introducer determined by the introducer determination unit;

Characterized in that it comprises a.

Here, the introducer list management unit

The user registers a friend registered with the buyer, a person who transmits a link to the product purchase web page to the buyer, and a person who posts the product purchase information web page that leads to the purchase activity via the buyer.

Here, the corresponding purchase activity searching unit assigns different weights (weights greater than zero) according to the type of introducer and the corresponding purchase activity, and creates a list of subjects when the weighted subjects are several,

The introducer decision unit presents the list of subjects to the buyer to receive the buyer's selection,

The introduction reserve payment unit is characterized by paying the introduction reserve to the introducer or friend selected in the introducer determination unit.

In this case, the consumer judges whether or not the advertisement content is viewed by the consumer, and if there is an advertisement viewing activity, a portion of the advertisement request fee from the seller is excluded from the advertisement agency fee allocated to the server as a reward for viewing the advertisement. The advertising viewing reserves may further include an advertisement viewing reserve payment unit that is paid to the consumer account of the advertisement viewer.

Here, the advertisement viewing reserve payment unit is characterized by paying the advertisement viewing reserves to the consumer account when the consumer accesses the product purchase web page through the category search.

Here, in response to the request of the consumer, characterized in that it further comprises a reserve management unit for transferring at least a portion of the reserves accumulated in the consumer's own consumer account to another consumer's consumer account.

Here, the reserve management unit is characterized in that further performing the function of integrating the reserves granted to different accounts (ID) of the same consumer into one account (ID).

Here, the reserve has a local or global property,

The reserve having the local characteristics is used only for the purchase activity for the seller who provided the product, and the reserve having the global attribute is used for the purchase activity for the other seller as well as the seller who provided the product. .

The reserve distribution method according to the present invention has the effect of promoting the purchase activity by paying the reserves based on the purchase activity of the consumer and the purchase / introduction activity of the introducer.

According to the method of distribution of reserves according to the present invention, the seller can be used to increase the quality of the reduced advertising costs and consumers can be more satisfied with consumption. As a result, it is possible to induce a rise in the sales of the seller, thereby creating a satisfactory situation for the seller, the introducer, and the consumer.

The merchandise sales system according to the present invention has the effect of inducing active introduction and recommendation activities by accurately and effectively distributing reserves.

1 is a diagram schematically showing an embodiment of a method for providing a reserve according to a purchase and advertisement viewing according to the present invention.
Figure 2 schematically shows another embodiment of the reserve distribution method according to the purchase and advertisement viewing in accordance with the present invention.
Figure 3 schematically shows another embodiment of the method of distributing the reserve according to the purchase and advertisement viewing in accordance with the present invention.
Figure 4 schematically shows another embodiment of the method of providing a reserve according to the purchase and advertisement viewing in accordance with the present invention.
5 is a diagram schematically showing another embodiment of a method for providing a reserve according to a purchase and advertisement viewing according to the present invention.
Figure 6 schematically shows another embodiment of the reserve distribution method according to the purchase and advertisement viewing in accordance with the present invention.
Figure 7 schematically shows another embodiment of the reserve distribution method according to the purchase and viewing of the advertisement in accordance with the present invention.
8 is a flowchart showing a method for distributing reserves according to the present invention.
9 is a schematic view of the corresponding purchase activity search process of FIG. 8.
10 is a schematic of the reserve transfer process.
11 is a schematic view of the reserve integration process.
12 shows the configuration of a product sales system to which the reserve distribution method according to the present invention is applied.
FIG. 13 is a block diagram showing the configuration of the merchandise sales server shown in FIG.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in order to practice the invention. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. In describing the drawings, like reference numerals refer to like elements.

Terms such as first, second, A, and B may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is said to be "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that another component may be present in the middle. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, and combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, the configuration and operation of the present invention will be described in detail with reference to the accompanying drawings.

The present invention is characterized in that the reserves paid by the server for the sale of goods to make a payment for the goods purchase price, while earning a portion of the goods purchase price as the expected reserves to be cash, that is, cash back. Accordingly, the transfer of the reserves, it is possible to integrate.

In addition, the present invention has a feature to provide an introduction reserve to the introducer who contributed to the purchase activity, but to continue to pay each time a purchase activity of the buyer occurs. Accordingly, the introduction activity of the introducer is promoted.

In addition, the present invention is characterized in that the introduction reserves are paid only to the introducers selected from the introducers who contributed to the purchasing activity. The referrer includes a person who sent a link to a product purchase web page to a buyer, a person who referred to the purchase page by referring to the product purchase on the web page, and a purchaser, a friend with a corresponding purchase activity, and a friend. do.

In the present invention, the expected reserves to be paid will be credited to the server account to be paid in the future, and will occur in conjunction with the purchase activity of the product.

Referral reserves will only be given to the referrer selected by the system or one referrer selected by the buyer. Accordingly, the expected reserve to be paid must be equal to or greater than the sum of the purchase reserve and referral reserve.

In the present invention reserves are purchased reserves, introduction reserves, advertising viewing reserves,

Purchase reserve is paid to the buyer as a reward for the purchase activity of the product,

Referral reserves are paid to the referrer as a reward for the referral activity of the product,

The advertising viewing reserve is paid to the advertising viewer as a reward for the viewing of the advertising content advertising the product.

Purchase reserves and referral reserves are paid in conjunction with the purchase activity of the product and may be proportional to the number of purchases and the purchase amount.

1 is a diagram schematically showing an embodiment of a method for providing a reserve according to a purchase and advertisement viewing according to the present invention.

Referring to Figure 1, there is a merchandise sales server, buyer and seller.

As shown in Figure 1, when the buyer pays the purchase price (①), the payment amount except the fee and reserves (payment expected reserve) to the seller (②), the seller provides the product to the buyer (③ ), The merchandise sales server pays the buyer the reserve for the purchase (④).

Although the method shown in FIG. 1 is similar to the conventional discount sale, the buyer can receive the benefit of the reserve only when the purchase price is paid through the product sales server, the reserve is part of the purchase price, and the purchase price is the exchange value And the reserves are cashable because they consist of currencies (cash, card, local currency, cryptocurrency, etc.) and securities with payment value, and the seller has a continuous purchasing activity and product sales server of the consumer registered in the product sales server. It is different in that the sales promotion effect according to the promotion activity can be obtained, and the promotion effect is much larger than the conventional discount method.

According to the embodiment shown in FIG. 1, since the seller provides the product only after the payment is received, the rotation of the funds according to the product providing is smooth.

According to the embodiment shown in FIG. 1, since the reserve is paid according to the purchase only after the product is provided to the buyer, the seller can intuitively grasp the correlation between the product sale and the reserve.

Here, reserves may have local or global attributes.

Reserves with local attributes are used only for purchasing activities for the seller who provided the product, and reserves with global attributes are used for purchasing activities for the seller as well as the seller who provided the product.

According to the embodiment shown in FIG. 1, since a portion of the purchase price is paid as a reserve, the reserve is cashable (that is, a property that can be used like cash without a guarantee or security of the seller's payment), so that the seller later closes the business. Even if the reserve of the local attribute is not available due to a change in the industry, etc., it is possible to maintain the satisfaction of the buyer by changing the reserve of the local attribute to the reserve of the global attribute.

According to the embodiment shown in FIG. 1, a clear correlation may be formed between purchases and payments by paying reserves based on direct purchase activity of the consumer.

Figure 2 schematically shows another embodiment of the reserve distribution method according to the purchase and advertisement viewing in accordance with the present invention.

2, there is an introducer, a buyer, a product sales server, and a seller.

As shown in FIG. 2, when the introducer provides a product to the buyer (①), and the buyer pays the purchase price (②), the seller pays the payment price excluding the commission and the expected reserve (purchase reserve + referral reserve). Deposit (③), the seller provides the product to the buyer (④), the product sales server pays the purchase reserves for the purchase (⑤-1) and also introduces the referral reserves for the introduction to the introducer ( (⑤-2)).

The referrer may be recognized by a link of the product purchase web page from which the buyer was introduced.

For example, the introducer copies the link (URL, URL) of the product purchase webpage registered in the product sales server, and pastes the link on the introducer's personal blog or home page and distributes it. . The product introduction link distributed by the introducer exposes various information such as the product photo, name, price, etc., and it can be directly connected to the payment page of the product sales server through the purchase button on the corresponding web page to purchase the product. .

When the product sales server pays for the purchase price, the personal blog or homepage of the introducer can be confirmed through a link of the product introduction web page, and the product sales server can specify the introducer by the verified personal blog or homepage.

Alternatively, if the introducer sends a link to a web page that introduces the product to the buyer via SNS or Email, the introducer can be recognized by catching it.

Alternatively, when the buyer accesses the product purchase webpage through the introducer's blog or homepage, the introducer can be recognized by catching it. The referrer can post reviews of the product he or she purchased through the blog or the homepage, and utilize the product. When the buyer sees this posting and accesses the product purchase web page, the referrer checks the blog and the homepage of the introducer. By introducing the introducer is possible.

According to the embodiment shown in Fig. 2, all consumers are buyers by continuously paying reserves in proportion to the purchaser's purchases (number or amount) based on the purchaser's direct purchase activities. At the same time, as an introducer, it is possible to promote purchase activities and increase advertising effectiveness.

Figure 3 schematically shows another embodiment of the method of distributing the reserve according to the purchase and advertisement viewing in accordance with the present invention.

Referring to FIG. 3, there are an introducer, a buyer, a product sales server, and a seller.

As shown in Figure 3, when the introducer provides the goods to the buyer (①), and the buyer pays the purchase price (②), the payment amount excluding the commission and expected reserves (purchase reserve + referral reserve) (③), the seller provides the product to the buyer (④), the merchandise sales server pays the buyer the purchase reserve for the purchase (⑤), and also pays the referral reserve for the introduction to the introducer (⑥) ). At this time, the merchandise sales server determines whether the introducer has a purchasing experience ((⑥-1)), and pays the introduction reserve amount according to the purchase experience ((⑥-2)).

In this case, whether or not the introduction reserve is paid may vary according to whether or not the introducer purchases a career.

According to the embodiment shown in FIG. 3, based on the direct purchase activity of the buyer and the referrer, it is proportional to the purchaser (number or amount) of the referrer who contributes to the purchaser's purchase and has a purchase experience for the same product. By continuously making payments, all consumers can act as both buyers and introducers, resulting in increased purchase activity and increased advertising effectiveness.

Figure 4 is a method of providing a reserve according to the purchase and watching advertisements according to the present invention

Another embodiment is shown schematically.

Referring to FIG. 4, there are friends, buyers, merchandise sales server, and seller. Here, the friend is a person registered in the friend list of the buyer.

As shown in Figure 4, when the buyer pays the purchase price (①), the payment amount except the fee and expected reserves (purchase reserve + referral reserve) is deposited to the seller (②), the seller delivers the goods to the buyer Providing (③), the product sales server pays the purchase reserves according to the purchase to the buyer (④) and also pays the introduction reserves according to the introduction to friends who have the corresponding product purchase history among friends registered (⑤). That is, a friend regards a product introduced to a buyer and pays a referral reserve to a friend who has a purchase experience.

At this time, the merchandise sales server determines whether the friend listed in the friend list is a friend who has a purchase history ((⑤-1)), and pays an introduction reserve if the friend has a purchase history ((⑤-2)).

The friend is identified from the list of friends registered with the buyer when registering with the merchandise sales server. Alternatively, when the phone numbers listed in the address book of members registered in the merchandise sales server are paired with each other, they may be registered in the friend list.

The merchandise sales server manages the purchase history of the consumer and, when the purchase activity of the buyer occurs, refers to the purchase history of friends registered in the friend list of the buyer and pays a reserve according to the introduction to a friend having a purchase history of the same product.

Only when a customer purchases a product, is satisfied with its efficacy, and is confident in his or her self-confidence, he will be introduced to a friend who is in a friend relationship. It can be seen that this can be achieved very effectively.

According to the embodiment shown in Fig. 4, the reserve is continuously accumulated in proportion to the purchaser (number or amount) to a friend who contributes to the purchaser's purchase based on the purchaser's direct purchase activity and has a purchase experience for the same product. By paying the price, all consumers act as both buyers and introducers, thereby promoting purchase activity and increasing advertising effectiveness.

5 is a method of providing a reserve according to the purchase and watching advertisements according to the present invention

Another embodiment is shown schematically.

Referring to FIG. 5, there are an introducer (previous), a buyer, a product sales server, and a seller. Here, the introducer (formerly) is a person who is registered in the introducer list as a previous introducer.

As shown in Figure 5, when the buyer pays the purchase price (①), the payment amount except the commission and expected payment reserves (purchase reserve + referral reserve) is deposited into the seller account (②), the seller purchases the goods to the buyer (③), the product sales server pays the reserve for purchases to the buyer's account (④) and also pays the reserve for the introduction to the account of the introducer who has the experience of purchasing the product among those registered as introducers ( ⑤). That is, the introduction reserves for additional purchase activities are continuously paid to the introducer for the product.

At this time, the product sales server determines whether the introducer listed in the introducer list has a purchasing experience ((⑤-1)), and pays the introduction reserve according to the purchasing experience ((⑤-2)).

In this case, whether or not the amount of the introduction reserve is paid may be applied differently depending on whether or not the consumer has purchased a product.

When a purchase is made by a buyer, the introducer is registered on the introducer list, and when additional purchase activity for the same referral product occurs, the introducer is paid a reserve amount according to the introduction. In this case, when there are several introducers, the first introducer may be paid for the reserve or may be paid to the introducer selected according to the purchaser's choice.

The merchandise sales server manages the purchase history of the consumer, and when the purchaser's purchase activity occurs, the reserves according to the introduction are presented to the introducers who have the purchase history of the same product by referring to the purchase history of the introducers registered in the buyer's introducer list. give.

According to the embodiment shown in Fig. 5, the presenter contributes to the purchaser's purchase based on the direct purchase activity of the buyer and the referrer, and is proportional to the purchaser's purchase (number or amount) to the introducer who has introduced the same product. By consistently paying referral reserves, all consumers can act as both buyers and referrals, resulting in increased purchasing activity and increased advertising effectiveness.

Figure 6 schematically shows another embodiment of the reserve distribution method according to the purchase and advertisement viewing in accordance with the present invention.

Referring to Figure 6, there is a seller, a product sales server and a buyer.

As shown in FIG. 6, first, the seller pays an advertisement request together with an advertisement request to the merchandise sales server (①). The advertisement request money is for the advertisement agency fee of the merchandise sales server that performs the advertisement, and the advertisement viewing reserve paid to the consumer who performed the advertisement viewing activity.

When a consumer performs an advertisement viewing activity (voluntary advertisement viewing activity) requested by a seller (advertiser), the product sales server pays a portion of the advertisement request minus an advertising fee as an advertisement viewing reserve to the consumer in return for advertisement viewing. (②).

Here, the spontaneous advertisement viewing behavior refers to a case in which the buyer himself views the advertisement without introducing the introducer. Ad viewing reserves can be used to purchase products.

When a consumer who watches a voluntary advertisement pays a purchase price at the product sales server (③, the product sales server setstles the payment price to the seller (advertiser) except for the expected payment reserve (purchase reserve + referral reserve) (④). For example, a consumer (buyer) who has watched a voluntary advertisement can use the advertisement viewing reserve as part of the payment.

When the seller (advertiser) provides the product to the buyer, the product sales server pays the buyer a reserve (purchase reserve) according to the purchase (⑤).

The reserve payment method according to advertisement viewing is to pay a predetermined reserve (advertisement viewing reserve) when the advertisement viewer performs an advertisement viewing activity designated by the seller (advertiser). There may be various aspects of the advertising viewing behavior. For example, Cost Per Click (CPC) is to pay a predetermined amount of advertising viewing each time a click (action) occurs.

In addition to the CPC method, for example, Cost Per Action (CPA), Cost Per Install (CPI), Cost Per Engagement (CPE), or the like may be applied.

CPA is a way to pay for watching advertisements when a user exposed to an advertisement has a specific behavior desired by the advertiser, such as membership registration or event participation.

CPI is the way in which CPA assigns specific actions that advertisers want as "app installs." When a user installs an advertiser's app through an advertisement, the advertiser pays the advertisement viewing reserve.

CPE is a way to pay for watching advertisements when a user installs and "runs" your app.

Figure 7 schematically shows another embodiment of the reserve distribution method according to the purchase and advertisement viewing in accordance with the present invention.

Referring to FIG. 7, there are a seller (advertiser), a product sales server, an introducer (advertiser viewer), and a buyer. Here, "seller (advertiser)" indicates that the seller and the advertiser, and "introduction (advertiser viewer)" indicates that both the introducer and the advertising viewer.

As shown in FIG. 7, first, the seller (advertiser) pays an advertisement request along with an advertisement request to the merchandise sales server (①). The advertisement request money is for the advertisement agency fee of the merchandise sales server that performs the advertisement, and the advertisement viewing reserve paid to the consumer who performed the advertisement viewing activity.

When the referrer (advertiser) performs the advertisement viewing action requested by the seller (advertiser), the product sales server pays a portion of the ad request minus the advertising agency fee in return for the advertisement viewing. (②).

When the buyer who introduced the product from the introducer pays the purchase price at the product sales server (③, the product sales server setstles the payment price to the seller (advertiser) except for the expected payment reserve (purchase reserve + referral reserve) (④). .

When the seller (advertiser) provides the product to the buyer, the product sales server pays the buyer a reserve (purchase reserve) according to the purchase (⑤).

8 is a flowchart illustrating a method of distributing reserves according to a purchasing activity according to the present invention.

Referring to Figure 8, the reserve distribution method according to the purchase activity according to the present invention in the purchase price settlement process (S808), payment settlement process (S810), purchase reserve payment process (S812), purchase history management process (S814), Referral deposit payment process (S826) is included.

When the consumer performs the advertisement viewing act, the advertisement viewing reserves are paid (S802 and S804).

When a buyer pays for a purchase from the product sales server (purchase payment process, S806-S808), the product sales server deposits the payment to the seller's account, excluding the advertising agency fee and the expected reserve (purchase reserve + referral reserve). And (payment settlement process, S810), the product sales server pays to the buyer the reserves (purchase reserve) according to the purchase (purchase reserve payment process, S812).

The merchandise sales server registers the purchase history of the buyer (S814) and maintains the introducer list (introductory list maintenance process, S816).

The introducer list maintenance process (S816) registers and manages a friend, a person who has sent a link to a product purchase web page to the buyer, and a person who has posted a product purchase information web page through which the buyer led to a purchase activity. .

In addition, the product sales server pays the introduction reserves according to the introduction to the introducer (introduction reserve payment process, S818 ~ S826).

In the introduction reserve payment, it is determined whether there is an introducer (S816), and if there is an introducer, it is determined whether the introducer has a purchase experience (S818) and pays a reserve (introduction reserve) according to the introduction according to the purchase experience.

Here, the introducer includes not only the friends registered in the friend list, the introducer identified through the link, but also the previous introducers registered in the introducer list.

In the corresponding purchase activity search process (s822), a list of introducers related to the purchase activity of the buyer is created by referring to the type of introducer, whether or not the purchase history exists.

A weight may be calculated for each of the introducers registered in the introducer list, and a person having a high weight among the introducers may be selected as a person to receive the introduction reserve. In this case, the weight W1x (weight W1 is greater than 0 and x is different depending on the type of consumer) according to the type of introducer and the weight W2 (weight W2 is greater than 0) depending on the purchase history can be applied.

The kind weight of the consumer W1x may be determined to be different depending on a friend, a person who sends a link to a product purchase web page to the buyer, and a publisher of a product purchase information web page through which the buyer led to a purchase activity.

The weight W2 according to the purchase history may be determined to be different from each other according to a purchase history, a time difference between a purchaser's purchase time and a buyer's purchase time.

Alternatively, it is possible to additionally assign different weights according to the purchase quantity of the buyer.

Here, the process of determining whether or not the introducer with a purchase history may be omitted or the process of determining whether or not a friend having a purchase history.

Determining which of the plurality of introducer to pay the introduction reserve (introductory decision process, S824), and pays the introduction referral to the determined introducer (introduction reserve payment process, S826).

FIG. 9 is a flowchart illustrating a process of reaching an introducer determination of FIG. 8 in more detail.

Referring to FIG. 9, a friend list 902 having friendship relationships between consumers is created, maintained, and managed.

The friend list 902 may be obtained through various methods.

First, when a consumer registers as a member in an online shopping mall server, the consumer may receive a list of friends and register.

Second, when the phone numbers listed in the address book of members registered in the online shopping mall server are paired with each other, they can be registered in the friend list.

A list of referrers to buyers (list of referees, 904) is created, maintained, and maintained. The introducer list 904 basically includes friends registered in the friend list 902.

On the other hand, the introducer list 904 may be maintained by various methods.

First, the introducer can be recognized by the link of the web page from which the buyer was introduced.

For example, a referrer copies a link (link, URL) from a product introduction web page registered on a product sales server, and pastes the link on the referrer's personal blog or home page to create a product. Disseminate. The product introduction link distributed by the introducer exposes a variety of information such as a product photo, a name, and a price, and the product can be purchased directly through a purchase button on the corresponding web page.

When the product sales server pays for the purchase price, the personal blog or the homepage of the introducer may be checked through the link of the product introduction web page, and the product sales server may specify the introducer by the verified introducer's link.

Alternatively, if the introducer sends a link to a web page that introduces the product to the buyer via SNS or Email, the introducer can be recognized by catching it.

Alternatively, when a buyer accesses a web page that introduces the product through the introducer's blog or homepage, the purchaser can be recognized by catching it.

The purchase history of the consumer is managed and maintained. (See S814 of FIG. 8)

The consumer purchase history may be created with reference to purchase activities occurring in the product sales server, in particular, whether or not payment is made. The purchase history may include the time / place where the purchase activity occurred, the purchase quantity, the purchase amount, and the like.

In the corresponding purchase activity search process (S822), the presenter list 904 and the consumer purchase history 906 are searched for whether there is a corresponding purchase relationship between the buyer and the introducer registered in the introducer list.

Here, the corresponding purchase relationship is a relationship established when there is a purchaser's purchase activity on the same / similar products in a time window having a preset time T when a purchaser activity occurs.

In the introducer determination process (S824) to determine the introducer to receive the introduction reserve.

In the case of multiple introducers, the introducer having the highest weight can be selected according to the weight, or the list of introducers can be presented to the buyer and selected by the purchaser.

In the introduction reserve payment process (S826), a predetermined rate or amount of introduction reserve is given to the determined introducer.

9, it can be seen that the reserve distribution method according to the present invention determines whether to reserve the reserve according to the corresponding purchase relationship between the buyer and the introducer or a friend.

It will be introduced to the buyer only when the consumer purchases the product and is satisfied with its efficacy and is confident in the purchase. In this case, it is expected that the purchaser's chance of making a purchase is high. It can be seen that.

Referring back to FIG. 8, the reserve management process (S830) manages the use, transfer, and integration of reserves given to consumers.

The use of reserves is the purchase of goods (items / services) using local / global reserves.

Reserve transfer is a transfer of reserves stored in one's consumer account to another consumer's account at the consumer's request.

Reserve consolidation consolidates the reserves managed by different accounts (IDs) of the same consumer so that they can be managed under one account (ID) at the request of the consumer.

10 schematically shows the transfer of reserves.

Referring to FIG. 10, the reserve transfer transfers the reserve of the consumer # 1 to the reserve of the consumer # 2. When this process is performed, reserve # 1 of consumer # 1 is destroyed and reserve # 3 occurs to consumer # 2 instead.

The transfer of reserves does not change the attributes of the reserves.

11 is a schematic representation of reserve integration.

Reserve consolidation means consolidating reserves for the same consumer.

In this case, the distributed reserves may be paid to another account (ID, id) of the same consumer. The reserve consolidation process thus consolidates the reserves paid to different accounts (IDs) of the same consumer into one account (ID).

In this case, whether or not the same consumer can be determined through member profile information.

Such reserve integration is useful when a consumer wants to integrate the reserves accumulated by registering different accounts (IDs) with different sellers through a product sales server.

12 shows the configuration of a product sales system to which the reserve distribution method according to the present invention is applied.

Referring to FIG. 12, the product sales system 1200 to which the reserve distribution method according to the present invention is applied includes a seller terminal 1204, a product sales server 1202, and consumer terminals 1206 and 1208.

Referring to FIG. 12, the seller terminal 1204, the product sales server 1202, and the consumer terminals 1206 and 1208 are connected to each other through an internet network 1210 capable of web services.

The seller terminal 1204 and the consumer terminals 1206 and 1208 may access the merchandise sales server 1202 to download and install a web application. The seller may perform product registration, advertisement registration, etc. through the app application. Consumers can perform membership registration, product purchase, product introduction, and reserve management through app applications.

The seller terminal 1204 accesses the product sales server 1202 through a web application, registers a product to sell, and receives a payment for the sold product. The payment amount may be an amount excluding a profit of a predetermined rate and an expected reserve amount from a purchase amount purchased by the consumer. In addition, the seller terminal 1204 registers the advertising content and the advertisement request to advertise.

The merchandise sales server 1202 performs registration of a product applied for registration from the seller terminal 1204, an advertisement for a registered product (induction of purchase activity), payment processing for a desired product, settlement processing for a sale price, and the like. To perform. Meanwhile, the merchandise sales server 1202 registers / maintains / manages a member's request, registers / maintains / manages a friend list, registers / maintains / manages a purchase history, registers / maintains / manages a list of introducers, and purchases. Distribute reserves according to activities, transfer reserves among registered members, and consolidate.

The consumer terminals 1206 and 1208 access a product sales server and perform member registration, product search, purchase, introduction, reserve management (transfer, integration, etc.), member information inquiry, and the like.

FIG. 13 is a block diagram showing the configuration of the merchandise sales server shown in FIG.

Referring to FIG. 13, the merchandise sales server 1202 illustrated in FIG. 12 includes a purchase settlement unit 1308, a purchase history management unit 1314, a corresponding purchase activity search unit 1316, an introducer determination unit 1318, and an introduction. Self-list management unit 1322, reserve payment unit (1312, 1320, 1324), and the sales price settlement unit (1310).

The member manager 1302 performs login / logout processing, member registration / withdrawal processing, member information registration / maintenance / management, member information inquiry, and the like. The member information may be login information (ID and password), personal information, phone number, payment method for payment, friend list, address book, and the like.

The product registration unit 1306 registers and manages a product requested to be registered by a seller.

The advertisement registration unit 1304 registers, manages, and promotes advertisement content and an advertisement request commissioned from a seller (advertiser).

The purchase settlement unit 1308 performs a payment process for the desired product of the purchaser. The payment process may be a credit card, debit card, bank transfer, or the like, and may be linked with an external payment processing institution (not shown). When the payment for the product is performed by the purchase payment unit 1308, link information, buyer information, a purchase history, and the like are provided to the purchase history management unit 1314.

When the payment is made by the purchase settlement unit 1308, the payout settlement unit 1310 inputs the amount excluding the predetermined fee and the expected reserve amount into the seller account.

When the payment is made by the purchase payment unit 308, the purchase reserve payment unit 1312 is paid in the purchase reserve as a reward for the purchase to the buyer. Purchase reserves are entered into the buyer's account.

The product sales server 1202 maintains and manages a seller account and a consumer account. The consumer account includes the buyer's account, the introducer's account, and the advertisement viewer's account.

The purchase history manager 1314 registers, stores, and manages the purchase history of the consumer. The purchase history may include a purchase timing, a purchase quantity, and the like.

The introducer list manager 1322 maintains and manages the introducer list by grasping the introduction relationship.

For example, the introducer list management unit 1322 searches for an introducer who has transmitted a URL of a web page introducing the purchased product to the purchaser, and registers, maintains, and manages the introducer list 904.

On the other hand, the introducer list management unit 1322 searches for consumers who have set up recommendation for a product, sending a page about the product, and sharing a page about the product through an SNS application, an email, or a message application. It may be to register, maintain, and manage the list 904.

On the other hand, the introducer list management unit 1322 may be to register, maintain, and manage the introducer list 904 by searching for the owner of the blog or homepage visited by the buyer.

The introducer list 904 may include a list of introducers and products to be introduced.

The corresponding purchase activity search unit 1316 searches for whether there is a corresponding purchase activity for the product from a friend or introducer of the purchaser when the purchase activity for the product is newly registered by the purchase history management unit 1314.

Here, the corresponding purchase activity searching unit 1314 searches whether the corresponding buying activity occurs within a predetermined predetermined time range (time window).

Here, the corresponding purchase activity refers to a purchase activity forming a corresponding purchase relationship. In addition, the corresponding purchase relationship is a relationship established when there is a purchase activity for the same / similar products in the time window having a predetermined time (T) from the introducer when the purchase activity by the buyer occurs.

The same / similar products may include functionally identical or similar products and may also include products purchased from the same merchant.

If the payment processing, payment settlement, and reserve payment of the merchant providing the product of a specific category is made through the system shown in FIG. 12, it may be placed in the same / similar product category. For example, in the case of a haircut, a beauty salon, a restaurant, a golf goods store, and the like, an object of introduction may be an affiliated store.

The introducer determination unit 1318 determines a person who is to receive the introduction reserve from among the introducers with corresponding purchase activity.

The introducer determination unit 1318 displays the introducers to the buyer and performs a function of determining or changing the introducers to receive the introduction reserves according to the buyer's selection.

The introduction reserve payment unit 1320 pays the introduction reserve given as a reward for the introduction activity for the product to the account of the introducer determined by the introducer determination unit 1318. Referral reserves are paid as part of the expected reserves to be paid.

The advertisement reserve payment unit 1324 pays the advertisement viewing reserve to the account of the advertisement viewer when there is an act of watching the advertisement of the consumer. Ad viewing reserves may be part of the advertisement request entered by the seller when the advertisement request. That is, the advertisement request may be paid out of the advertisement commission of the product sales server 1202 except for the advertisement fee.

On the other hand, the advertisement reserve payment unit 1324, when a consumer accesses a web page that introduces the product to be advertised through category advertisements, for example, region-specific search and product type search provided by a product sales server. You can also pay advertising viewing reserves.

The reserve management unit 1326 manages the use, transfer, etc. of the reserve at the request of the consumer.

Reserves granted to buyers and referrals have local or global attributes.

Reserves with local characteristics are used only for purchase activities for sellers who provided the goods (items / services), while reserves with global attributes are for purchases made for other sellers as well as the seller who provided the goods (goods / services). It is also used for activities.

The use of reserves is the purchase of goods using local / global reserves.

Here, the seller's reserves, for example, what the seller earned by purchasing other seller's products or earned by watching other seller's advertising content is the advertisement viewing reserve, that is, the person who watched the advertisement contents for his product. Advertisement paid to the can be used as a reserve.

Reserve transfer is the transfer of one's reserves to another consumer at the consumer's request.

The reserve integration integrates the reserves managed by different IDs of consumers according to the request of the consumers so that they can be managed by a single ID.

In an embodiment of the invention, various components within the "server" and "application" are used herein to include any combination of hardware, firmware, and software employed to process data or digital signals. Hardware components include, for example, ASICs (application specific integrated circuits), general purpose or special purpose central processing units (CPUs), digital signal processors (DSPs), graphics processing units (GPUs), and Programmable logic devices such as field programmable gate arrays (FPGAs).

Within the control unit, as used herein, each function is a CPU, such as a CPU configured to perform the function, that is, configured to execute instructions stored by hard-wired hardware or in a non-transitory storage medium. It is performed by more general purpose hardware. The control can be fabricated on a single printed circuit board (PCB) or distributed over several interconnected PCBs. The processing unit may include other processing units; For example, the processing unit may include two processing units interconnected on a PCB.

It can be programmed in the memory of the method of the invention. "Memory" refers to any non-transitory medium that stores data and / or instructions that cause a machine to operate in a particular manner. Such storage media may include non-volatile media and / or volatile media. For example, nonvolatile media include optical or magnetic disks. For example, volatile media includes dynamic memory. Common forms of storage media include, for example, floppy disks, flexible disks, hard disks, solid state drives, magnetic tapes, or any other magnetic data storage media, CD-ROMs, any other optical data storage media, hole patterns. Any physical medium having RAM, RAM, PROM, and EPROM, FLASH-EPROM, NVRAM, any other memory chip or cartridge.

As used herein, “an embodiment” means that a specific feature, structure, or characteristic described is included in at least one embodiment. Thus, such phrases may refer to one or more embodiments. In addition, the described features, structures or features may be combined in any suitable manner in one or more embodiments. However, as will be appreciated by those skilled in the art, the present invention may be implemented without one or more specific details or may be implemented in other ways, resources, ways, and the like. As another example, well-known structures, resources, or operations have not been shown or described in order to avoid obscuring aspects of the present invention.

In the present invention as described above has been described by the specific embodiments, such as specific components and limited embodiments and drawings, but this is provided to help a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations are possible from these descriptions. Therefore, the spirit of the present invention should not be limited to the embodiments described, and all of the equivalents and equivalents of the claims as well as the claims to be described later belong to the scope of the present invention.

902 ... List of friends 904 ... List of introducers
906 ... Consumer's Purchase History
1200 .. Goods Sales System
1202 ... Product Sales Server 1204 ... Seller Terminal
1206, 1208 ... Consumer terminal 1210..Internet network
1302 ... Membership Management 1304 ... Ad Register
1306.Product Registration 1308.Purchase Payment
1310.Payment for sales
1314 ... Purchasing History Management Unit 1316 ... Corresponding Purchasing Activity Finder
1318 ... Introduction Decision Unit 1320 ... Introduction Reserve
1322 ... Introduction List Manager 1324 ... Advertising Reserve
1326 ... Reserve Management Department

Claims (25)

Through the seller terminal, the seller registers the product that the seller wants to sell, receives the advertisement content and the advertisement request for the product, and exposes the product purchase web page and the advertisement content for selling the requested product to the consumer terminal. In the method in which the server distributes the reserve to the corresponding consumer account in exchange for the purchase activity, product introduction activity and advertisement viewing activity through the consumer terminal,
Receiving, by the server, a product to be requested for sale from the seller terminal, and receiving an advertisement request together with an advertisement request;
A purchase price settlement process in which a buyer pays for a product purchase price at the server through the consumer terminal;
A settlement price settlement process in which the server setstles a payment amount excluding a payment expected reserve (purchase reserve + introduction reserve) from a purchase price to a seller account;
A purchase history management process in which the server registers a purchase history of the buyer;
An introducer list maintenance process in which the server determines an introducer leading to a purchase of goods by the server and registers the introducer in the introducer list;
A purchase reserve payment process in which the server pays a part of the expected payment reserve (purchase reserve + introduction reserve) to the corresponding buyer account in proportion to the number of purchases and the purchase amount as a purchase reserve that is a reward for the product purchase;
An introduction reserve payment process in which the server pays a portion of the expected reserve (purchase reserve + introduction reserve) as an introduction reserve given as a reward according to the introduction of the product in proportion to the number of purchases and the purchase amount; And
Compensation according to the advertisement viewing of a part of the advertisement request fee excluding the advertisement agency fee from the advertisement request money to the consumer account of the advertisement viewer who has watched the advertisement for the advertisement contents of the product through the consumer terminal. Advertising viewing reserve payment process paid as advertising viewing reserves given as;
Including;
Here, the maintainer list maintenance process
Searching for an introducer who has sent a URL (link) of a web page introducing the purchased product to the purchaser and registering it in the introducer list;
Searching for a consumer who has set up a recommendation for a product, sending a page about the product, and sharing a page about the product through an SNS application, an email or a message application, and registering the same in an introducer list; And
Registering a person who has posted the product purchase information content that led to the purchase activity via the buyer on the introducer list; Including;
Here, the introduction reserve payment process
Refer to the list of introducers and the purchase history of the introducer to find out whether the purchaser has activity on the same / similar products in a time window having a set time from the time of purchase activity of the buyer. The process of assigning different weights according to the purchase history, presenting the list of introducers to the buyer so as to select one of the plurality of introducers according to the weight, and paying referral deposits from the buyer to the consumer account of the selected consumer Including, but is characterized in that the payment of the introduction reserves differ depending on whether or not the purchaser's purchase experience,
Here, the process of payment of the advertisement viewing reserve
When a consumer accesses the product purchase webpage through category search, the portion of the advertising request minus the advertising commission (payment expected advertising reserve) is the advertising viewing reward given as a reward for watching the advertisement and voluntary advertisement. Payment to consumer accounts; And
The process of paying the advertisement viewing reserve according to the advertisement viewing as a part of the advertisement request to the corresponding consumer account of the advertisement viewer who performed the specific request or desired by the advertiser after watching a predetermined advertisement for the advertisement content of the product through the consumer terminal. ; Including;
Here, at least a portion of the reserves of the seller's account (purchase reserves earned by the seller through other servers as a user, referral reserves) are paid for advertising costs and advertisement viewing reserves required to advertise the seller's own products or services or the seller himself. To be used for,
Here, because the introduction reserves, purchase reserves, advertising viewing reserves pay a portion of the purchase price as reserves, the reserves are cashable (characteristics that can be used like cash without payment guarantee or security of the seller), and accordingly the seller Even if the reserve of local attribute is not available due to the closing of business / industry, by changing the reserve of local attribute to reserve of global attribute,
With respect to the purchaser's purchase activity introduced by the introducer, the server continuously pays the purchase reserve in proportion to the purchase (number or amount) to the buyer's account, and the buyer's account contributed to the purchaser's purchase activity. Continue to pay referral reserves in proportion to the number of purchases (number or amount), and whether referral reserves are paid or not according to the purchaser's purchase experience, and introduce the account to the introducer account according to the purchaser's purchase activity and referrer's purchase activity. As the introduction reserves are continuously paid, the introduction reserves are paid to the introducer selected by the buyer, the introduction reserves, the purchase reserves, the advertisement watching reserves are cashable, and the buyers by changing the reserves of the local attribute to the reserves of the global attribute. A method of distributing reserves, characterized in that which can be used . delete delete delete delete The method of claim 1, wherein the introduction list maintenance process includes registering a friend registered in the friend list on the introducer list when the purchaser registers with the server.
delete delete delete delete The method of claim 1 or 6, wherein the reserve has local or regional attributes,
Local attributes can be used only for the purchase of goods provided by the seller who paid the reserve, and wide-area attributes can be used for the purchase of goods provided by other sellers as well as purchases of goods provided by the seller who paid the reserve. Reserve distribution method 12. The method of claim 11, further comprising a credit integration process of integrating deposits accumulated in different accounts (IDs) of the same consumer into one account (ID). 12. The method of claim 11, further comprising a deposit transfer process for transferring the consumer's reserves to another consumer's account. delete delete delete Seller terminal that registers the product to be requested for sale and also registers the advertisement content and the advertisement request for the product, consumer terminal for product purchase and advertisement viewing, and product purchase for selling the product commissioned by the seller terminal In the merchandise sales system comprising a merchandise sales server for exposing a web page and advertising content to a consumer terminal,
The merchandise sales server
A product registration unit for maintaining and managing a product registered from the seller terminal;
An advertisement registration unit for maintaining, managing, and promoting advertisement contents registered from the seller terminal;
A member manager which receives a member registration request from the consumer terminal connected to the product sales server and performs member registration and friend list management;
A purchase payment unit configured to perform payment for a purchase price of a desired purchase product of a buyer who accesses the product purchase web page through the consumer terminal, and settle a payment amount excluding the expected reserve payment from the purchase price into a seller account;
A purchase reserve payment unit which pays a portion of the expected reserves paid when a purchaser's purchase activity occurs to the buyer's consumer account as a purchase reserve, which is given as a reward of purchase activity;
A purchase history manager for maintaining and managing a consumer purchase history by referring to buyer information and product information provided by the purchase payment unit;
An introducer list management unit for maintaining and managing an introducer list by referring to a link of a product purchase web page provided by the purchase settlement unit;
A corresponding purchase activity search unit for searching whether there is a purchase activity corresponding to the purchase activity of the buyer from the introducer by referring to the introducer list and the consumer purchase history when the purchase activity for the product is newly registered in the purchase history management unit;
An introducer determination unit configured to determine an introducer to receive an introduction reserve by referring to a search result of the corresponding purchase activity search unit;
An introduction reserve payment unit that pays an introduction reserve as a reward of an introduction activity for the product to the introducer determined by the introducer determination unit; And
Advertisement is viewed as a reward for the advertisement viewing activity when the consumer judges the advertisement viewing behavior for the advertising content, and a portion of the ad request commissioned from the seller is subtracted from the advertisement agency fee allocated to the server. Includes advertising viewing reserve payment portion paid to the consumer account of the advertising viewers as a reserve;
Here, the introducer list management unit
Navigate to the referrer who has sent you the URL (link) of the web page that introduces your purchase to the referrer list,
Through the SNS application, Email, and messaging application, search for consumers who have set up recommendation for products, sending pages about products, and sharing pages about products, and register them on the list of introducers.
The person who posted the product purchase information content that led to the purchase activity via the buyer is registered in the introducer list,
Here, the introduction reserve payment portion
Refer to the list of introducers and the purchase history of the introducer to find out whether the purchaser has activity on the same / similar products in a time window having a set time from the time of purchase activity of the buyer. The process of assigning different weights according to the purchase history, presenting the list of introducers to the buyer so as to select one of the plurality of introducers according to the weight, and paying referral deposits from the buyer to the consumer account of the selected consumer Including, but is characterized in that the payment of the introduction reserves differ depending on whether or not the purchaser's purchase experience,
Here, the advertising viewing reserve payment unit
When a consumer accesses the product purchase webpage through category search, the portion of the advertising request minus the advertising commission (payment expected advertising reserve) is the advertising viewing reward given as a reward for watching the advertisement and voluntary advertisement. Advertisement based on the viewing of advertisements as part of the advertisement request to the corresponding consumer account of the advertisement viewer who paid to the consumer account and performed the specific action requested or desired by the advertiser after viewing a predetermined advertisement for the advertisement content of the product through the consumer terminal. Pay your watch reserves
Here, at least a portion of the reserves of the seller's account (the purchaser's purchases earned through other servers through the server as a user, referral reserves) are used to pay the advertising costs required to advertise the seller's own products or services or the seller himself. Features,
Here, because the introduction reserves, purchase reserves, advertising viewing reserves pay a portion of the purchase price as reserves, the reserves are cashable (characteristics that can be used like cash without payment guarantee or security of the seller), and accordingly the seller If the reserve of the local attribute is not available due to the closure or business change of the company, the reserve of the local attribute is changed to the reserve of the global attribute, so that the buyer can use it.
With respect to the purchase activity of the buyer who introduced the product from the introducer, the server continuously pays the purchase reserve in proportion to the purchase (number or amount) to the buyer's account, and the buyer's account contributed to the buyer's purchase activity. Continue to pay referral reserves in proportion to the number of purchases (number or amount) of the referrals, and whether referral reserves are paid or not depending on the purchaser's purchase experience. As the introduction reserves are continuously paid, the introduction reserves are paid to the introducer selected by the buyer, the introduction reserves, the purchase reserves, the advertisement watching reserves are cashable, and the buyers by changing the reserves of the local attribute to the reserves of the global attribute. Merchandise sales system, characterized in that available. delete The method of claim 17, wherein the introducer list management unit
A merchandise sales system, comprising: a friend registered by a buyer, a person who has sent a link to a product purchase web page to the buyer, and a person who has posted a product purchase information web page that leads to a purchase activity via the buyer. 20. The method of claim 19, wherein the corresponding purchase activity searching unit assigns different weights (weights greater than zero) according to the introducer type and the corresponding purchase activity, and creates a list of subjects when the weighted subjects are several. and,
The introducer decision unit presents the list of subjects to the buyer to receive the buyer's selection,
The introduction reserve payment unit product sales system, characterized in that to pay the introduction reserve to the introducer or friend selected in the introducer determination unit. delete delete 21. The system of claim 20, further comprising a reserve management unit for transferring at least a portion of the reserves accumulated in the consumer's own consumer account to another consumer's consumer account in response to the consumer's request. The system of claim 23, wherein the reserve management unit further performs a function of integrating reserves granted to different accounts of the same consumer into one account. The method of claim 23, wherein the reserve has a local or global attribute,
The reserve having the local characteristics is used only for the purchase activity for the seller who provided the product, and the reserve having the global attribute is used for the purchase activity for the other seller as well as the seller who provided the product. Commodity sales system.

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