KR20090118900A - Method and system for providing recommending marketing service - Google Patents

Abstract

PURPOSE: A method and a system for providing a recommending marketing service are provided to supply a marketing activity through recommendation by using a wireless communication network or the Internet. CONSTITUTION: A messaging module(120) transmits and receives a message to and from a portable terminal of a recommender and/or a recommendee, a control module(110) receives a recommending message. The control module a recommendation confirmation message to the terminal of the recommendee based on the phone number of the recommendee included in the recommendation message. When receiving a recommendation consent message from the portable terminal of the recommendee, the control module stores recommendation relation formation information between the recommender and the recommendee to a database(130).

Description

Method and system for providing recommending marketing service

The present invention relates to a method for providing a recommendation marketing service and a system thereof, and more particularly, recommends each other through a wireless communication network and utilizes the results in another Internet domain, the Internet, to provide sales (marketing) activities through recommendation. The present invention relates to a service providing method and a system thereof.

Word of mouth (recommendation) between users as a sales method, both online and offline, has a huge impact on the win or lose of a business. In fact, operators are paying a lot of operating costs to create new customers through word of mouth.

However, conventional recommendations were made in an inaccurate way, resulting in less efficiency and wasted operating costs.

For example, when a user recommends a specific conventional service or product to become a new customer or a person visited by a service place (or service site) visits, the service provider makes such a recommendation by giving a recommendation reward. I wanted to activate the action. For this recommendation, the user subscribed to a website related to a specific service or product, registered the information of the recommended person, and performed confirmation. Or, by sending an e-mail to the recommended person to access / subscribe to a specific web site through a link or embedded (embed) embedded in the e-mail given a predetermined reward.

However, such a conventional recommendation act is a waste of business expenses due to an opaque and inaccurate process such as registering as a recommender even when there is no actual recommendation act. There was discomfort to act. In addition, in order to receive a predetermined reward through the act of recommendation from the operator, identification information (ID) was required so that the operator could identify the recommender and / or the recommended person. Therefore, there was an inconvenience that the recommender and / or recommended person should subscribe to the site provided by the service provider. In addition, the inconvenience of having to go through the sign-up process, rather than the intention of the operator has had the adverse effect of not doing the recommendation itself.

Therefore, the recommendation can be performed without being limited to the internet environment, it is possible to clearly identify whether there has been any actual recommendation, and to identify the recommender and / or the recommended person without going through a separate procedure such as the sign-up process. There is an urgent need for a method and system that can widely induce the recommendation of services or products offered by businesses.

The technical problem to be achieved by the present invention is to provide a method and system for authenticating that there has been a recommendation by using a portable terminal that is easy to use anytime and anywhere even when the system for authenticating the recommendation exists in the Internet domain.

In addition, by providing a message confirming the fact that there was a recommendation action to the recommender and / or recommender to determine whether there was a recommendation action to provide a method and system that can have a transparent compensation system.

In addition, the present invention provides a method and system that allows the recommender and / or the recommended person to receive the confirmation message to easily and conveniently confirm the recommendation.

In addition, since there is no need to go through a separate procedure to receive compensation for the recommended behavior from the operator to provide a method and system that can actively induce the recommended behavior.

In the method for providing a recommended marketing service for achieving the technical problem, the server receives a recommendation fact message including a recommendation mobile phone number sent from the recommendation mobile terminal to the recommendation target number, the recommendation fact message received by the server Transmitting a recommendation fact confirmation message to the recommendation mobile terminal based on the recommendation mobile phone number included in the recommendation, and the server responds to the recommendation fact consent message transmitted from the recommendation mobile terminal, And storing the recommended relationship establishment information of the recommender and the recommender corresponding to the number.

The storing of the recommendation relationship establishment information between the recommender and the recommender corresponding to the recommendation target number may include: a time difference predetermined by a time difference between the server receiving the recommendation fact message and the recommendation fact consent message; Only if it is smaller, it may be characterized by storing the recommended relationship establishment information of the recommended person and the recommender.

The recommendation marketing service providing method may further include the step of the server transmitting each recommendation relation establishment message to the mobile terminal of the recommender and the recommended mobile terminal.

The recommendation relationship establishment message may include recommendation reward information and recommended reward information, respectively.

The recommendation fact confirmation message may include at least one of selection information (Callback URL), callback number (Callback No) information, URL link information of the Internet page that can confirm the recommendation fact, or ARS information.

The method for providing a recommendation marketing service for achieving the technical problem includes a server receiving a recommendation fact message including at least one of a recommender's mobile number or a recommender's ID (ID) sent from a recommended mobile terminal to a recommendation target number. And extracting, by the server, the mobile number of the recommended person based on the recommendation fact message transmitted from the mobile terminal of the recommended person, and selecting the extracted mobile phone number and the mobile number of the recommender or the ID of the recommender. And storing recommendation relationship establishment information between the recommender and the recommender corresponding to the recommendation target number based on at least one.

The recommendation marketing service providing method includes the server transmitting a recommendation fact confirmation message to the mobile terminal of the recommender based on at least one of the recommender's mobile number or the recommender's ID included in the received recommendation fact message; The method may further include receiving a recommendation fact consent message from the mobile terminal of the recommender.

In order to achieve the technical problem, a recommendation marketing providing method includes a recommendation fact message including a recommendation mobile phone number and a recommendation mobile phone number, each of which is sent from the recommended mobile terminal and the recommended mobile terminal to the recommendation target number. And receiving, by the server, the recommended relationship establishment information of the recommender and the recommender corresponding to the recommendation target number. The recommendation marketing service providing method may be stored in a computer readable recording medium recording a program.

In order to achieve the technical problem, the recommendation marketing service providing system transmits or receives a message to at least one of a recommendation relation DB (Database) and a recommendation portable terminal or a recommendation portable terminal through a wireless communication network, and receives the caller number of the received message. And a messaging module for extracting, and a control module, wherein the control module receives a recommendation fact message sent to the recommendation target number through the messaging module, and based on the recommended mobile phone number included in the recommendation fact message. The messaging module controls the messaging module to transmit a recommendation fact confirmation message to the mobile terminal of the recommender, and when receiving the recommendation fact consent message transmitted from the mobile terminal of the recommender through the messaging module, the message corresponding to the recommendation target number. Recommended relationship between the recommender and the recommender The lip information is stored in the recommendation relation DB.

In addition, the recommendation marketing service providing system for achieving the technical problem is a recommendation relationship DB (Database), a messaging module for transmitting or receiving a message to at least one of the recommendation mobile terminal or the recommended mobile terminal through a wireless communication network, and control And a module, wherein the control module receives a recommendation fact message through the messaging module, the recommendation fact message including at least one of a recommender's mobile phone number and the recommender's ID, which is sent to a recommendation target number. Extract the mobile number of the recommended person based on a fact message; and the recommended person corresponding to the recommendation number based on at least one of the extracted mobile phone number of the recommended person, the mobile phone number of the recommender, or the ID of the recommender; The recommendation relationship establishment information between the recommender and the recommender System can be stored in a DB.

The control module transmits a recommendation fact confirmation message to the mobile terminal of the recommender based on the mobile phone number of the recommender or the ID of the recommender, and the recommendation fact from the mobile terminal of the recommender in response to the transmitted recommendation fact confirmation message. A consent message can be received.

The recommendation marketing service providing system for achieving the technical problem includes a recommendation relationship DB (Database), a messaging module for transmitting or receiving a message to at least one of a recommendation mobile terminal or a recommended mobile terminal through a wireless communication network, and a control module. The control module includes the corresponding corresponding to the recommendation number when the recommendation fact message is sent to the recommendation target number and receives the recommendation fact message including the recommended party's mobile phone number from each of the recommended mobile terminal and the recommendation mobile terminal. The recommended relationship establishment information between the recommender and the recommender may be stored in the recommendation relationship DB.

The method and system for providing a recommendation marketing service according to the present invention allow a user to be authenticated using a portable terminal that is easy to use anytime and anywhere even when the system for authenticating the recommendation exists in the Internet domain. There is an effect that can easily receive a reward according to the recommended act. In addition, even if you do not have access to the Internet has the effect of having the instantaneous authentication of the recommendation behavior.

In addition, it is possible to confirm whether there was actually a recommendation act to the other party (recommendation or recommendation person) of the recommendation act, so that it is effective to have a transparent compensation system. There is an effect that can be confirmed.

In addition, since the mobile phone number can identify the recommender and / or the recommended person without having to go through a separate procedure such as the service registration procedure to receive a compensation for the recommending behavior from the operator, the recommendation behavior is reduced by reducing the inconvenience in compensation. There is an inducible effect.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the practice of the present invention, reference should be made to the accompanying drawings which illustrate preferred embodiments of the present invention and the contents described in the accompanying drawings.

In addition, in the present specification, when one component 'transmits' data to another component, the component may directly transmit the data to the other component, or through at least one other component. Means that the data may be transmitted to the other component.

On the contrary, when one component 'directly transmits' data to another component, it means that the data is transmitted from the component to the other component without passing through the other component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

1 is a schematic block diagram of a recommendation marketing service providing system according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the recommendation marketing service providing system 1 according to an exemplary embodiment of the present invention includes a server 100, a recommendation mobile terminal 200, and a recommendation portable terminal. The server 100 includes a control module 110, a messaging module 120, and a recommendation relationship DB 130.

Each component of the server 100 is separately shown in the drawings to indicate that it may be functionally and logically separated, and does not necessarily mean that it is physically a separate component or implemented as a separate code.

In the present specification, the module may mean a functional and structural combination of hardware for performing the technical idea of the present invention and software for driving the hardware. For example, the module may mean a logical unit of a predetermined code and a hardware resource for performing the predetermined code, and means a physically connected code or does not necessarily mean one kind of hardware. It can be easily inferred by the average expert in the art.

In addition, the term "DB" in the present specification may mean a functional structural combination of software and hardware that stores information corresponding to each DB. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the DB. In addition, it may be implemented in various ways such as a linked-list, a tree, a relational DB, and includes all data storage media and data structures capable of storing information corresponding to the DB.

The control module 110 may control a data flow for implementing the recommendation marketing service providing method according to an embodiment of the present invention, perform a necessary operation, and control / control a resource accordingly.

The messaging module 120 may transmit or receive a message to at least one of a mobile terminal of a recommender or a mobile terminal of a recommended person through a wireless communication network. Of course, the portable terminal herein can be used in the sense of including all other communication terminals that are portable and can receive and send messages. For example, a landline telephone or an internet phone capable of receiving text messages through a public switched telephone network (PSTN) is included. That is, the messaging module 120 may transmit / receive a message such as a short messaging service (SMS) or a multimedia messaging service (MMS) from the server 100 accessible to the Internet to a mobile terminal through a wireless communication network. As a result, the messaging module 120 may be connected to other components (eg, a message server and / or a communication switch) for performing a mobile originate (MO) service.

Accordingly, the user may transmit a message to the server 100 through the mobile terminal. The server 100 may correspond to various character receiving numbers assigned to operators. For example, the server 100 transmits a message to the received number 1 to recommend a product sold by the operator A, and sends a message to the received number 2 to recommend the web service provided by the operator B. Messages may be received.

Accordingly, the server 100 may receive a message from a wireless communication network through the messaging module 120. Therefore, the server 100 may determine whether the recommending behavior of the recommender and the recommender is established for each operator, and if so, provides the information on the recommender and the recommender to each operator to compensate the recommender and the recommender. Can be provided. According to an implementation example, the server 100 may provide a reward to the recommender and the recommended person according to a compensation policy set by each operator in advance.

In addition, the messaging module 120 may extract the caller ID (CID) of the received message. Extracting the caller number of the message may be performed in a message server (not shown) connected to the messaging module 120 and transferred to the messaging module 120. The combination of hardware and / or software that performs this series of processes may be logically assumed to be the messaging module 120.

* Recommended relationship DB (Database, 130) stores the message receiving number (that is, the recommendation target number) for each operator and the information about the recommender and the recommended person established a recommendation relationship. When the recommendation relationship is established, when one of the recommender or the recommended person sends a recommendation fact message including the mobile phone of the recommending party to the server 100, the server 100 confirms the recommendation fact confirmation message as the recommendation party. It may be a case where a recommendation consent message is received from the recommended counterpart mobile terminal by transmitting. Alternatively, the server 100 may receive a recommendation fact message including a mobile phone of a recommending party from a recommender and a recommender.

The control module 110 may extract the mobile phone number of the recommender or the recommended person by parsing the content of the recommendation fact message. That is, the mobile phone number of the recommended counterpart of the sender of the recommended fact message can be extracted. For example, when the control module 110 receives the recommendation fact message transmitted from the recommender, the control module 110 may parse the content of the recommendation fact message to extract the mobile phone number of the recommended person. Of course the opposite is also true.

To this end, the control module 110 may use a regular expression corresponding to the mobile phone number. Alternatively, according to an embodiment, the recommendation fact message may be transmitted in a predetermined format to recognize whether the recommendation counterpart is a recommender or a recommended person and a mobile phone number of the recommendation counterpart.

When the control module 110 determines that the recommendation relationship is established, the recommendation relationship establishment information may be stored in the recommendation relationship DB 130. The recommendation relationship establishment information may include a recommendation target number and information on a recommender and a recommender (eg, a mobile phone number). Of course, according to the implementation example, the recommendation relationship establishment information may include information on the operator corresponding to the recommendation target number and information on the recommender and the recommended person (for example, an ID when a mobile number or ID is present). .

Hereinafter, a method for providing a recommended marketing service according to an embodiment of the present invention will be described in detail.

2 schematically illustrates a data flow of a method for providing a recommended marketing service according to an embodiment of the present invention.

Referring to FIGS. 1 and 2, first, a recommender may recommend a recommendation object (eg, a product or a service) of a business operator to a recommender online and / or offline. In addition, the recommender may obtain a recommendation target number (that is, a message reception number) assigned to the operator A through a predetermined promotional material in order to authenticate the recommendation.

Then, the recommender may transmit the recommendation fact message to the recommendation target number of the operator A using the mobile terminal 200 of the recommender, and the recommendation fact message may be transmitted to the server 100 (S100). The recommendation fact message may include a mobile phone number and the mobile phone number is the number of the recommended person.

In addition, if the recommender subscribes to a web service providing a recommendation marketing providing method according to an embodiment of the present invention as a member, the recommendation fact message may further include its ID. Then, it may be known who the recommender is based on the ID, not the calling party number.

Then, the control module 110 of the server 100 may extract the recommended mobile phone number by parsing the received fact message, and the mobile phone number of the recommended person (that is, the mobile terminal of the recommended person). ) Recommendation facts can be sent (S110).

The recommendation fact confirmation message may vary in kind or content as long as it includes information that can confirm whether there has been a recommendation by the recommender.

The recommended person may receive the recommendation fact confirmation message and transmit predetermined information including the recommendation fact consent message to the recommendation target number in response to the recommendation fact confirmation message (S120).

For example, the recommendation fact consent message may be in the form of a sentence written in natural language, including a re-information on the recommendation content and provision of additional information.

However, the recommendation marketing service providing method according to an embodiment of the present invention includes a selection information (Callback URL), a callback number (Callback No) information, a recommendation fact in the recommendation fact confirmation message so that the recommender can easily transmit the recommendation fact consent message. It may be transmitted by including at least one of URL link information or ARS information of an Internet page capable of checking.

If the selection information is included, for example, by sending an optional message along with the message, did you receive an introduction to the product from "010-XXXX-XXXX, 010-YYYY-YYYY (or 00 ID)?" , Or "2". In the case of receiving the recommendation, if the recommender selects the first, the information indicating that the first selection is automatically made to the server 100 or the recommendation target number may be transmitted.

When the callback number information is included, a specific phone number to receive a callback is transmitted along with a message, and when the recipient presses a call button, the caller regards the agreement and the call is connected to the messaging module 120 of the server 100. Caller ID can be delivered. For example, "Do you have an introduction of the product from 010-XXXX-XXXX 010-YYYY-YYYY? Please press the call button if it is correct."

In addition, the mobile message may transmit a specific website address as callback information. In this case, the receiver may connect to the website through the wireless Internet by pressing a call button or an Internet access key. For example, "010-XXXX-XXXX and 010-YYYY-YYYY did you receive an introduction to the product? Please press the call button if you are correct." And the user can access the website (page ), And follow the receiving consent process provided by the connected web page. Of course, the result of the reception process of the corresponding web page may be transmitted to the server 100 or the corresponding web page may be provided by the server 100.

As such, when the recommendation fact confirmation message includes URL link information of the Internet page, the message is transmitted by including a link to the mobile Internet in the message, and the recipient presses an Internet access key on the link portion. When performing the operation for accessing the network, the user may agree according to the agreement method presented in the Internet page, and the result may be transmitted to the server 100. For example, "Did you receive an introduction to the product from 010-XXXX-XXXX and 010-YYYY-YYYY? If correct, please refer to the <a href =" mobile website address where you would like to recommend. " May not be displayed on the mobile phone.) Please press the recommendation button </a>. "

When the ARS information is included, the ARS number may be transmitted together with the message, and the recipient may press the call button to ask a question through the ARS system. For example, "Do you have an introduction of the product from 010-XXXX-XXXX 010-YYYY-YYYY? Please press the call button and respond to ARS confirmation". The information selected by the recommender through the ARS may be transmitted to the server 100, and accordingly, the consent of the recommendation fact may be confirmed.

On the other hand, according to the embodiment, it is possible to directly call the recommended person using the ARS system without transmitting the recommendation fact consent message. Then, the server 100 may voice a recommendation fact of the ARS system and confirm whether the recommendation fact is agreed through the response number.

As described above, the method for providing a recommendation marketing service according to an embodiment of the present invention has an effect of preventing an act of unfairly registering a recommendation line to obtain a predetermined reward by providing a procedure for confirming the recommendation fact to the other party of the recommender or the recommended person. .

On the other hand, when the server 100 receives the recommendation facts consent message from the mobile terminal 300 of the recommended person (S120), in response to the recommendation number of the recommended person and the recommended person corresponding to the recommendation target number Recommended relationship establishment information may be stored (S130). That is, by storing the information about the operator A (or the telephone number of the operator A) and the information about the recommender and the recommended person (for example, the mobile phone number) in the recommendation relationship DB 130, the recommender in the product or service of the operator A And information indicating that a recommendation has been made by the recommended person. The mobile phone number of the recommender can be known by extracting the calling party number by the messaging module 120, and the recommended mobile phone number can be known by parsing the recommendation fact message or by extracting the calling party number of the recommendation fact consent message. In addition, the recommendation relationship establishment information may be stored together with information on the time when the recommendation relationship is established.

Meanwhile, the server 100 may store information about a time when the recommendation fact message was transmitted and / or a time when the recommendation fact consent message was transmitted in a predetermined storage device (not shown). When information about a predetermined time difference is stored in the server 100, the information is received only when the time difference between receiving the recommendation fact message and the time difference receiving the recommendation fact consent message is smaller than the predetermined time difference. The recommended relationship establishment information between the recommender and the recommender may be stored. This can prevent you from storing unnecessary information while waiting for the consent message.

In the method of providing a recommendation marketing service according to an embodiment of the present invention, when the recommendation relationship is established, the server 100 may further transmit a recommendation relationship establishment message including a content that the recommendation relationship is established to the recommender and / or the recommended person (S140). Each of the recommended relationship establishment messages may include reward information for the recommender and / or reward information for the recommended person. Of course, the degree of compensation for the recommender and the amount of compensation for the recommender may be determined differently according to the service policy.

As described above, the recommendation marketing service providing method according to an exemplary embodiment of the present invention may identify a recommender and / or a recommended person only by transmitting a message to the server 100 through a mobile terminal. In other words, the mobile phone number of the recommender and / or the mobile phone number of the recommended person is used as identification information for identifying the individual, there is an advantage that does not require a separate service subscription procedure to receive a reward. In addition, since the recommender or the recommended person carries the mobile terminal mainly, the recommender or the recommended person can provide immediateness to register the recommendation immediately and receive a predetermined reward even in an environment where the Internet cannot be used.

3 schematically illustrates a data flow of a method for providing a recommendation marketing service according to another embodiment of the present invention. 3 is very similar to the technical concept of the exemplary embodiment described with reference to FIG. 2, and since only the difference of the recommender sending a recommendation message is different from the exemplary embodiment described with reference to FIG. 2, it will be briefly described.

In addition, in FIG. 3, the recommendation fact message may include the ID of the recommender, since the recommender is generally subscribed to a web site (or service) to be recommended.

Referring to FIG. 3, the recommender may transmit a recommendation fact message including at least one of the recommender's mobile number or the recommender's ID to the recommendation target number through the recommended mobile terminal 300 (S200). The message may be received via the messaging module 120 of the server 100.

Then, the server 100 may recognize that the recommendation relationship is established immediately (S230) without checking the recommendation fact. This is because there is less need to confirm with the recommender if the recommender is recommended. Because the recommender is in his favor, there is always a high probability of affirming the recommendation.

However, as described with reference to FIG. 2, the process may also be confirmed. To this end, the server 100 may transmit a recommendation fact confirmation message to the mobile phone number of the recommender included in the received recommendation fact message. Alternatively, the mobile phone number of the recommender may be extracted from the DB (not shown) in which the user information of the recommender is stored based on the ID of the recommender, and a recommendation fact confirmation message may be transmitted to the recommender (S210).

Thereafter, when the server 100 receives a recommendation fact consent message from the mobile terminal 200 of the recommender (S220), the server 100 establishes a recommendation relationship between the recommender and the recommender corresponding to the recommendation target number. Information may be stored (S230). In addition, the recommendation relationship establishment message may be further transmitted to the mobile terminals 200 and 300 of the recommender and / or the recommended person (S240).

Information that may be included in the recommendation confirmation message and a process of establishing a recommendation relationship are very similar to those described with reference to FIG.

4 schematically illustrates a data flow of a method for providing a recommendation marketing service according to another embodiment of the present invention.

Referring to FIG. 4, the server 100 may receive a recommendation fact message that is sent to a recommendation target number from each of the recommended mobile terminal 300 and the recommended mobile terminal 200 (S300 and S310). In this case, the recommendation fact message may include a mobile phone number of the recommended counterpart. That is, the recommender may include the mobile phone number of the recommender in the recommendation fact message, and the recommender may include the mobile phone number of the recommender in the recommendation fact message. In addition, the recommendation fact message may be first received from the recommended person, or the recommendation fact message may be received from the recommender.

Then, the control module 110 of the server 100 can distinguish the recommender and the recommended person by parsing the contents of each recommendation fact message, and also checks the sender number of each recommendation fact message and the number of parsed recommendation counterparts. If caller numbers match, it may be determined that the recommendation relationship is established.

Then, the server 100 may store the recommended relationship establishment information of the recommended person and the recommender corresponding to the recommendation target number (S320). In addition, the recommendation establishment message may be transmitted to the recommendation and / or recommended mobile terminals 200 and 300.

The recommendation marketing service providing method according to an exemplary embodiment of the present invention may be implemented as computer readable codes on a computer readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include USB storage devices, ROMs, RAM, CD-ROMs, magnetic tapes, hard disks, floppy disks, optical data storage devices, and the like. Transmission). The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1 is a schematic block diagram of a recommendation marketing service providing system according to an exemplary embodiment of the present invention.

2 schematically illustrates a data flow of a method for providing a recommended marketing service according to an embodiment of the present invention.

3 schematically illustrates a data flow of a method for providing a recommendation marketing service according to another embodiment of the present invention.

4 schematically illustrates a data flow of a method for providing a recommendation marketing service according to another embodiment of the present invention.

Claims (13)

Receiving, by the server, a recommendation fact message including the recommended mobile phone number sent from the recommended mobile terminal to the recommended target number; Sending, by the server, a recommendation fact confirmation message to the recommendation mobile terminal based on the recommendation mobile message included in the received recommendation fact message; And in response to the recommendation fact consent message transmitted from the mobile terminal of the recommender, storing the recommendation relationship establishment information between the recommender and the recommender corresponding to the recommendation target number. The method of claim 1, wherein the storing of the recommended relationship establishment information between the recommender and the recommender corresponding to the recommendation target number comprises: Recommendation marketing, characterized in that the recommended relationship between the recommended person and the recommender is stored only when the time difference between the server receives the recommendation fact message and the time difference received the recommendation fact consent message is less than a predetermined time difference How to Provide Services. The method of claim 1, wherein the recommendation marketing service is provided. And sending, by the server, each recommendation relation establishment message to the mobile terminal of the recommender and the recommended mobile terminal. The method of claim 3, wherein the recommendation relationship establishment message, Recommend marketing service providing method comprising the reward information and referral reward information, respectively. The method of claim 1, wherein the recommendation confirmation message, A method for providing a recommendation marketing service including at least one of selection information (Callback URL), callback number (Callback No) information, URL link information of an Internet page that can confirm a recommendation fact, or ARS information. Receiving, by the server, a recommendation fact message including at least one of a recommender's mobile phone number or a recommender's ID (ID) sent from the recommended mobile terminal to the recommendation target number; And The server extracts the mobile phone number of the recommended person based on the recommendation fact message transmitted from the mobile terminal of the recommended person, and at least one of the extracted mobile phone number, the mobile phone number of the recommender, or the ID of the recommender. And storing recommendation relationship establishment information between the recommender and the recommender corresponding to the recommendation target number based on the recommendation target number. The method of claim 6, wherein the recommended marketing service providing method, Sending, by the server, a recommendation fact confirmation message to the mobile terminal of the recommender based on at least one of the recommender's mobile number or the recommender's ID included in the received recommendation fact message; And And providing a recommendation fact consent message from the mobile terminal of the recommender. Receiving, by the server, a recommendation fact message including each of the recommended mobile phone number and the recommended mobile phone number from each of the recommended mobile terminal and the recommended mobile terminal; And And storing, by the server, recommended relationship establishment information between the recommender and the recommender corresponding to the recommendation target number. A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 1 to 8. Recommendation relation DB (Database); A messaging module for transmitting or receiving a message to at least one of a recommended mobile terminal or a recommended mobile terminal through a wireless communication network, and extracting a caller number of the received message; And It includes a control module, The control module, The messaging module is configured to receive a recommendation fact message sent to a recommendation target number through the messaging module and to transmit a recommendation fact confirmation message to the recommendation mobile terminal based on the recommendation mobile phone number included in the recommendation fact message. And when receiving a recommendation fact consent message transmitted from the mobile terminal of the recommender through the messaging module, storing recommendation relationship establishment information between the recommender and the recommender corresponding to the recommendation target number in the recommendation relation DB. Recommended Marketing Service Provision System. Recommendation relation DB (Database); A messaging module for transmitting or receiving a message to at least one of a mobile terminal of a recommender or a recommended mobile terminal through a wireless communication network; And It includes a control module, The control module, Receiving through the messaging module a recommendation fact message, including at least one of a recommender's mobile number or the recommender's ID, sent to a recommendation target number; Extract the mobile number of the recommended person based on the received recommendation fact message; and based on at least one of the extracted mobile phone number of the recommended person, the mobile phone number of the recommender, or the ID of the recommender; Recommendation marketing service providing system for storing the recommended relationship establishment information of the recommended person and the recommender in the recommendation relationship DB. The method of claim 10, wherein the control module, Send a recommendation fact confirmation message to the mobile terminal of the recommender based on the recommender's mobile phone number or the ID of the recommender, and receives a recommendation fact consent message from the mobile terminal of the recommender in response to the sent recommendation confirmation message. Recommended marketing service providing system. Recommendation relation DB (Database); A messaging module for transmitting or receiving a message to at least one of a mobile terminal of a recommender or a recommended mobile terminal through a wireless communication network; And It includes a control module, The control module, When receiving the recommendation fact message including the recommended party's mobile number from each of the mobile terminal of the recommender and the recommender's mobile terminal, the recommendation relationship between the recommender and the recommender is established. Recommendation marketing service providing system for storing information in the recommendation relationship DB.

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