KR20090003412A - Method and system of exposing advertisement automatically - Google Patents

Abstract

An advertisement auto exposing method and system are provided to receive advertisement information of an advertiser, expose advertisement, auto-crawling a product name in an advertisement site to extract a description word constructing a description advertisement. An advertisement auto exposing method includes a step(S210) of receiving advertisement information from an advertiser, a step(S220) of automatically determining title-description advertisement according to an exposure keyword by using the advertisement information, and a step(S230) of exposing the title/description advertisement as a search result with respect to the exposure keyword.

Description

Ad exposure method and system {METHOD AND SYSTEM OF EXPOSING ADVERTISEMENT AUTOMATICALLY}

1 is a view showing an overview of a method and system for automatically displaying advertisements in an embodiment of the present invention.

2 is a flowchart illustrating a method for automatically displaying advertisements according to an embodiment of the present invention.

3 is a flowchart illustrating a step of determining the degree of relevance of each description phrase in an embodiment of the present invention.

4 is a flowchart illustrating a step of determining a title-description advertisement according to an embodiment of the present invention.

5 is a diagram illustrating a related degree of each of the description phrases for the impression keyword in one embodiment of the present invention.

FIG. 6 illustrates an example of a method of determining a title-description advertisement according to an embodiment of the present invention.

7 is a block diagram illustrating an automatic advertisement exposure system according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

130: advertiser terminal

700: Ad Auto Exposure System

The present invention is to determine the title and description (T & D) by receiving the advertisement information of the advertiser with reference to the advertisement information, and to the automatic exposure method and system for exposing the title-descriptive ads to the search results of the general user It is about.

The search system using the Internet can provide the information according to the input of the keyword and at the same time, it can provide the advertisement data associated with it, thereby maximizing the effect of the advertisement. It is spotlighted as the best place to provide information to consumers.

The advertisement method through the title-description advertisement is formed in such a way that the title-description advertisement including the title advertisement and the description advertisement is displayed according to the keyword inputted by the internet users in the keyword input field.

One of the prior art Internet advertisements stores a title-descriptive advertisement associated with a specific keyword in advance, and when a specific keyword is input from a user, the title-descriptive advertisement corresponding to the specific keyword is displayed together with a search result.

For example, if an advertiser has registered an advertiser's title-description ad in an internet search service providing system in association with the keyword "basketball", a search service user connects to an internet search server and enters the keyword "basketball". The registered title-description ad is exposed to the user.

However, this type of service requires the advertiser to change the title-description ad, and the advertiser has to decide the contents of the title ad and the description ad included in the title-description ad. Can suffer.

In addition, as another advertisement method, there is a method in which an advertiser registers an advertisement exposed at a specific time in advance to the Internet search service providing system and exposes a registered title-descriptive advertisement when a specific time arrives. However, such an advertisement method has a problem in that the advertisement effect is low because the title-descriptive advertisements are randomly exposed in the limited advertisement area and thus the user's attention is not increased. Therefore, there is a high need for a related technology for determining and displaying an optimal title-description advertisement for each exposure keyword inputted by a general user.

The present invention provides a service that automatically exposes a highly relevant title-descriptive advertisement for each keyword that is received by receiving the advertisement information of the advertiser.

The present invention automatically crawls the brand name in the advertising site to extract the description text constituting the description advertisement.

The present invention provides various grasping elements for relevance testing.

The present invention determines the optimal title advertisement using the impression keyword and advertisement site name associated with the advertiser's advertisement site.

According to an exemplary embodiment of the present invention, a method of automatically displaying an advertisement includes receiving advertisement information of an advertiser, automatically determining a title-descriptive advertisement based on an impression keyword using the advertisement information, and a search result for the impression keyword. Exposing the title-descriptive advertisement.

According to one aspect of the invention, the step of receiving the advertiser's advertising information includes the step of receiving at least one of the advertiser's advertising site information, impression keywords and description text, the advertising site information is the advertisement site title and URL It includes an address, the descriptive text is automatically crawled to receive at least one brand name in the advertising site.

According to an aspect of the present invention, the step of automatically determining the title-description advertisement according to the impression keyword using the advertisement information is the step of extracting the impression keyword and description phrase included in the advertisement information, the Determining a relevance of each of the descriptive phrases and determining a title-descriptive advertisement according to the relevance.

The automatic advertisement exposure system according to an embodiment of the present invention includes an advertisement information input unit for receiving advertisement information of an advertiser, an automatic advertisement determination unit for automatically determining a title-description advertisement based on an impression keyword by using the advertisement information, and the exposure. And an advertisement exposure unit that exposes the title-descriptive advertisement as a search result for a keyword.

In addition, although the preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, the present invention is not limited or restricted by the embodiments.

1 is a view showing an overview of a method and system for automatically displaying advertisements in an embodiment of the present invention.

As shown in FIG. 1, the automatic advertisement exposure system 120 exposes a title and description (T & D) advertisement to general users 111 to 113 using advertisement information input from the advertiser terminal 130. can do. The advertisement information may include advertisement site information and an impression keyword. In addition, the advertisement information may include a description text. The description text may be determined by receiving an input from the advertiser terminal 130 or by automatically crawling a brand name included in the advertisement site 140.

The automatic advertisement exposure system 120 may determine the title-descriptive advertisement for each exposure keyword in order to expose the general users 111 to 113. The title-description advertisement may be determined by determining a degree of relevance between the exposure keyword and the description phrase. The title advertisement included in the title-description advertisement may be determined by the advertisement site information and the exposure keyword, and the description advertisement may be determined by a combination of the description text.

In order to determine the relevance, the automatic advertisement exposure system 120 may use at least one determination element among a user search keyword pattern, a related search term determination, a search term autocomplete determination, a similar word determination, and an advertiser keyword purchase pattern determination.

2 is a flowchart illustrating a method for automatically displaying advertisements in an embodiment of the present invention. As shown in FIG. 2, the automatic advertisement exposure method may be performed in steps S210 to S230.

In operation S210, the automatic advertisement exposure system may receive advertisement information of an advertiser. More specifically, the exposure system may receive at least one of advertisement site information, exposure keyword, and description text of the advertiser. The advertisement site information may include the advertisement site title and the URL address, and the description phrase may be input by automatically crawling at least one brand name in the advertisement site.

In operation S210, the exposure system may receive advertisement site information and an impression keyword included in the advertisement information from the advertiser. In addition, the exposure system may receive the description text from the advertiser. In addition, the exposure system may receive a title-description advertisement corresponding to the impression keyword from the advertiser.

However, the exposure system may determine the title-description advertisement and the description phrase without directly receiving the title-description advertisement and the description phrase from the advertiser. More specifically, the exposure system may crawl the brand name included in the advertisement site using the advertisement site information input from the advertiser and receive the description text. That is, the exposure system may collect site pages of the advertisement site and the site linked to the advertisement site, extract the brand name from the site page, and receive the brand name as the description text.

In addition, the exposure system may determine the title-description advertisement using the advertisement site information, the exposure keyword, and the description phrase. This determination of the title-description ad will be described in more detail below.

In operation S220, the automatic advertisement exposure system may automatically determine a title-description advertisement according to the impression keyword by using the advertisement information. As shown in FIG. 2, step S220 may be performed as steps S221 to S223.

In operation S221, the exposure system may extract the impression keyword and the description phrase included in the advertisement information. More specifically, the exposure system may extract the impression keyword received from the advertiser. In addition, the exposure system may extract the descriptive text received from the advertiser, or received by crawling a brand name from the advertising site. The exposure system may determine the title-description advertisement through a relevance test between the exposure keyword and the description phrase.

In operation S222, the exposure system may determine the relevance of each of the description phrases for the exposure keyword. The exposure system may determine the relevance according to at least one of a user search keyword pattern determination, a related search term determination, a search term autocompletion determination, a similar word determination, and an advertiser keyword purchase pattern determination.

The exposure system may select at least one of the respective determination elements according to the exposure keyword, and determine the relevance according to the determination element. The judgment element may be further added or modified in addition to those mentioned above, and the present invention extends to the added or modified judgment element. Determination of the relevance according to each determination factor will be described in more detail later with reference to FIG. 3.

In operation S222, the exposure system may match the exposure keyword with each of the description phrases 1: 1 to determine the degree of relevance of each of the description phrases. That is, the relevance may be a relevance of each of the plurality of description phrases with respect to each of the exposure keywords. For example, "keyword A", "keyword B" and "keyword C" are the impression keywords, and "description phrase A", "description phrase B", "description phrase C" and "description phrase D" are described above. In the case of the phrase, the exposure system matches the " keyword A " and the "explanatory phrase A ", " explanatory phrase B ", " explanatory phrase C " and " explanatory phrase D " Relevance for "keyword A" of each of "", "description phrase B", "description phrase C", and "description phrase D" may be determined. Similarly, the exposure system may determine the relevance of each of the "explanation phrase A", "description phrase B", "description phrase C", and "description phrase D" for "keyword B" and "keyword C". . The step (S222) including the 1: 1 matching will be described in detail later with reference to FIG. 3.

In operation S223, the exposure system may determine a title-description advertisement according to the relevance. The title-description advertisement may include a title advertisement and a description advertisement.

The title-description advertisement may mean a T & D (Title and Description) advertisement, and the title-description advertisement may be used in various advertisement forms in a communication network including the Internet. In addition, a title-descriptive advertisement may be configured as the title advertisement and the description advertisement. This step (S223) will be described in more detail later with reference to FIG.

In operation S230, the automatic advertisement exposure system may expose the title-descriptive advertisement as a search result for the exposed keyword. In other words, the exposure system may expose the title-descriptive advertisement determined in step S220 as a search result of the user. That is, when the user inputs the impression keyword as a search word and requests a search, the exposure system may expose the title-descriptive advertisement as a result of the search request.

3 is a flowchart illustrating a step of determining the degree of relevance of each description phrase in an embodiment of the present invention. As shown in FIG. 3, step S222 may be performed as steps S301 to S305.

In operation S301, the automatic advertisement exposure system may assign a score according to whether the description phrase includes the exposure keyword. More specifically, in step S301, the automatic advertisement exposure system may assign a predetermined score when the descriptive phrase includes the impression keyword.

As illustrated in FIG. 3, the exposure system may assign one point when the description phrase includes the exposure keyword. In addition, the exposure system may not assign a score when the description phrase does not include the exposure keyword. For example, if the exposure keyword is "Nike" and the description phrase is "Nike Air", the exposure system may give the "Nike Air" one point as a relevance score for the "Nike". Can be. The exposure system may determine the score according to the advertisement of the advertiser, and is not limited to one point as shown.

In operation S302, the automatic advertisement exposure system may assign a score according to whether the description phrase corresponds to the search word autocompletion of the exposure keyword. More specifically, in step S302, the automatic advertisement exposure system may assign a predetermined score according to the number of exposures of the description phrase when the description phrase corresponds to the search word autocompletion of the exposure keyword.

As illustrated in FIG. 3, when the description phrase corresponds to a search word autocompletion of the exposure keyword, the exposure system may assign a predetermined score according to the number of exposures of the description phrase. In addition, the exposure system may not assign a score when the description phrase does not correspond to the search word autocompletion of the exposure keyword. For example, when the impression keyword is "Nike" and the description phrases are "Nike dunk", "Nike Max", "Imported Nike", "Adidas" and "Airmax", the "Nike dunk", " Nike Max "and" Imported Nike "correspond to the search word auto-complete, the exposure system can give a predetermined score according to the number of exposures of each of the description phrases, and in the case of" adidas "and" Air Max " You cannot give a score because it is not a completion. The exposure system may determine the score according to the number of impressions according to the advertisement of the advertiser, and is not limited to 1, 3 and 5 points as shown. The search word autocomplete may be word information exposed when the user inputs the exposure keyword as a search word.

In operation S303, the automatic advertisement exposure system may assign a score according to whether the description phrase corresponds to a related search word of the exposure keyword. More specifically, in step S303, the automatic advertisement exposure system may assign a predetermined score according to the number of exposures of the description phrase when the description phrase corresponds to the related search word of the exposure keyword.

As illustrated in FIG. 3, when the description phrase corresponds to a related search word of the exposure keyword, the exposure system may assign a predetermined score according to the number of exposures of the description phrase. In addition, the exposure system may not assign a score when the description phrase does not correspond to a related search word of the exposure keyword. For example, when the impression keyword is "Nike" and the description phrases are "Nike dunk", "Nike Max", "Imported Nike", "Adidas" and "Airmax", the "Nike dunk", " Nike Max, "Adidas" and "Air Max" corresponds to the relevant search terms, the exposure system can give a predetermined score according to the number of exposures of each of the description phrase, in the case of "imported Nike" You can't give a score because it's not applicable. The exposure system may determine a score according to the number of exposures according to the advertisement of the advertiser, and is not limited to 1, 3, and 5 points as shown. The related search word may be word information exposed when the user inputs the exposed keyword as a search word, or may be word information associated with the exposed keyword.

In operation S304, the automatic advertisement exposure system may assign a score according to whether the advertiser who purchased the exposure keyword purchases the description text. More specifically, in step S304, when the advertiser who purchased the exposure keyword purchases the description phrase, the advertisement automatic exposure system may assign a predetermined score according to the number of purchases of the advertiser.

As shown in FIG. 3, when the advertiser who has purchased the exposure keyword purchases the description phrase, the exposure system may assign a predetermined score according to the number of purchases of the description phrase by the advertiser. In addition, the exposure system may not give a score when the advertiser does not purchase the description text. The exposure system may determine a score according to the number of purchases according to an advertisement of an advertiser, and is not limited to 5, 3, and 2 points as shown. The exposure system may maintain a predetermined database in order to determine the number of purchases of the exposure keyword and the description phrase.

In operation S305, the automatic advertisement exposure system may determine the sum of the given scores as the relevance of the description text. More specifically, the exposure system may determine the total of each score determined through the steps S301 to S304 as the relevance of the description phrase. The determination element for determining the relevance may exist in various ways in addition to the above-described steps (S301) to (S304), and the exposure system may change and add the determination element according to the advertisement of the advertiser.

4 is a flowchart illustrating a step of determining a title-description advertisement according to an embodiment of the present invention. As shown in FIG. 4, step S223 may be performed in steps S401 and S402.

In operation S401, the automatic advertisement exposure system may determine the exposure keyword as the title advertisement. The title advertisement may represent the title-description advertisement, and the impression keyword may be determined as the title advertisement. For example, when the exposure keyword is "Nike", the exposure system may determine the title advertisement as "Nike". Similarly, if the impression keyword is "adidas", the exposure system may determine a title ad for the impression keyword "adidas" as "adidas". That is, the title advertisement may be determined differently for each impression keyword.

Although not shown in FIG. 4, in accordance with an embodiment of the present invention, the exposure system may extract advertisement site information from the advertisement information and add the advertisement site name included in the advertisement site information to the title advertisement. For example, if the name of the advertisement site associated with the advertiser who inputs the impression keyword as “Nike” is “Best Sporting Goods”, the exposure system may determine the title advertisement as “Nike Best Sporting Goods”. Such title advertisement will be described in more detail later with reference to FIG. 6.

In operation S402, the automatic advertisement exposure system may compare the relevance of the description phrases, list a predetermined number of description phrases in the order of high relevance, and determine the description advertisement. That is, the degree of relevance of each of the descriptive phrases is determined according to the exposure keyword, and the descriptive phrases are arranged in the order of the determined relevance, and the descriptive advertisement is determined. If the relevance of at least one description phrase is the same, the description of the description phrases having the same relevance may be in alphabetical order. In addition, when the description advertisement includes more letters than a predetermined number by arranging the description text, the letters after the predetermined number may be represented by a predetermined symbol. For example, it may be expressed as "description phrase A + description phrase B + description phrase C + description phrase D? Quot ;.

In addition, in one embodiment of the present disclosure, an impression keyword having a zero degree of relevance of each of the description phrases may be excluded from the impression keyword. That is, despite the exposure keyword inputted by the advertiser, the exposure keyword having all of 0 relevance may be excluded from the exposure keyword used to determine the title-descriptive advertisement. Such a description advertisement will be described in more detail later with reference to FIG. 6.

5 is a diagram illustrating a related degree of each of the description phrases for the impression keyword in one embodiment of the present invention. As shown in FIG. 5, the relevance of each of the description phrases for the exposure keyword A is determined. For example, the relevance of "description phrase A" may be "6" and the relevance of "description phrase B" may be "8". As described above with reference to FIG. 2, the relevance may be determined by performing step S222. It can be seen that the relation of "description phrase D" among the description phrases shown in FIG. 5 is the highest value as "12".

FIG. 6 illustrates an example of a method of determining a title-description advertisement according to an embodiment of the present invention. More specifically, FIG. 6 illustrates an example of a title-descriptive advertisement for "exposure keyword A" shown in FIG. As shown in FIG. 6, the title-descriptive advertisement may be composed of a title advertisement 601 and a description advertisement 602. The title advertisement 601 may be determined by the name of the advertisement site of the advertiser who inputs the "exposure keyword A" and the exposure keyword. For example, if "exposure keyword A" is "Nike" and the advertisement site name is "best sporting goods", the exposure system may determine the title advertisement as "Nike best sporting goods".

In addition, the description advertisement 602 may be determined according to the relevance of each description phrase for the “exposure keyword A”. As illustrated in FIG. 6, the description advertisement 602 may include a description phrase for the “exposure keyword A”, and the description phrase may be listed in ascending order of relevance of each of the description phrases. For example, the most relevant "description phrase D" among "description phrase A" to "description phrase H" shown in FIG. 5 may be listed on the leftmost side of the descriptive advertisement 602, and the above right direction. They may be listed in descending order by relevance. In addition, the order of listing may be determined in alphabetical order among the description phrases having the same relevance.

7 is a block diagram illustrating an automatic advertisement exposure system according to an embodiment of the present invention. As shown in FIG. 7, the automatic advertisement exposure system 700 may include an advertisement information input unit 710, an advertisement automatic determination unit 720, and an advertisement exposure unit 730.

The advertisement information input unit 710 may receive advertisement information of an advertiser. The advertisement information may be any one of advertisement site information, exposure keyword, and description text.

The advertisement site information may include the advertisement site title and the URL address, and the description phrase may be input by automatically crawling at least one brand name in the advertisement site.

The advertisement automatic determiner 720 may automatically determine a title-description advertisement according to the impression keyword by using the advertisement information. As shown, the automatic advertisement determiner 720 may include an extractor 721, a relevance determiner 722, and an advertisement determiner 723.

The extractor 721 may extract an exposure keyword and a description phrase included in the advertisement information.

The relevance determination unit 722 may determine the relevance of each of the description phrases for the exposure keyword. In one embodiment of the present invention, the relevance determination unit 722 determines the relevance according to at least one of a user search keyword pattern determination, a related search term determination, a search term autocompletion determination, a similar word determination, and an advertiser keyword purchase pattern determination. You can decide.

In one embodiment of the present invention, the relevance determination unit 722 is a matching determination unit (not shown) for determining the relevance of each of the description phrases through 1: 1 matching of the description phrases for the impression keywords. Not).

Although not shown in FIG. 7, the matching determination unit may include a first scorer for assigning a score according to whether the description phrase includes the impression keyword, and whether the description phrase corresponds to a search word autocomplete of the impression keyword. A second scorer for awarding the score, a third scorer for awarding the score according to whether the description phrase corresponds to a related search word of the impression keyword, and whether the advertiser who purchased the impression keyword purchases the description phrase. The fourth score unit for assigning a score according to the and may include a totaling unit for determining the total of the given scores as the relevance of the description phrase.

In addition, although not shown in FIG. 7, the first score unit assigns a predetermined score when the description phrase includes the impression keyword, and the second score unit corresponds to the search word autocomplete of the impression keyword. If a predetermined score is given according to the number of exposures of the description phrase, the third score unit is given a predetermined score according to the number of exposure of the description phrase when the description phrase corresponds to the relevant search word of the exposure keyword The fourth score unit may assign a predetermined score according to the number of purchases of the advertiser when the advertiser who purchased the exposure keyword purchases the description phrase.

The advertisement exposure unit 730 may expose the title-descriptive advertisement as a search result for the exposed keyword. The title-description advertisement may include a title advertisement and a description advertisement, and the advertisement exposure unit 730 may determine a degree of relevance of the title advertisement determination unit (not shown) and the description phrase that determine the impression keyword as the title advertisement. In comparison, a description advertisement determining unit (not shown) for arranging a predetermined number of description phrases in the order of high relevance and determining the description advertisement as the description advertisement may be included.

In addition, when the relevance scores are the same, the relevance scores are arranged in alphabetical order. When the descriptive advertisement includes more letters than a predetermined number, the letters after the number may be represented by a predetermined symbol.

The automatic advertisement exposure system 700 may include an advertisement site extracting unit (not shown) that extracts advertisement site information from the advertisement information, and an advertisement site unit (not shown) that adds an advertisement site name included in the advertisement site information to the title advertisement. (Not shown) and the relevance phrase of each of the description phrases may further include a keyword exclusion unit (not shown) to exclude from the exposure keyword.

The automatic advertisement exposure method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

According to the present invention, the optimal title-description advertisement is automatically determined according to the advertisement information of the advertiser, so that efficient advertisement performance is performed.

According to the present invention, the optimal title-description advertisement is exposed for each exposure keyword inputted by the general user, so that the general user is provided with an appropriate advertisement.

According to the present invention, the inconvenience of the advertiser having to enter the description text directly in order to determine the description advertisement is eliminated.

According to the present invention, in order to increase the degree of association with an advertisement site, a method of automatically crawling a brand name from an advertisement site and determining the description text is provided.

Claims (25)

Receiving advertisement information of an advertiser; Automatically determining a title-description advertisement according to an impression keyword using the advertisement information; And Exposing the title-descriptive ad as a search result for the impression keyword Ad automatic exposure method comprising a. The method of claim 1, The step of receiving the advertisement information of the advertiser, Receiving at least one of an advertiser's advertising site information, an impression keyword, and a description text Ad automatic exposure method comprising a. The method of claim 2, The advertisement site information, Include the ad site title and URL address, The above description phrase, Automatic crawling method characterized in that the automatic search for the at least one brand name in the advertising site input. The method of claim 1, The step of automatically determining the title-description ad according to the impression keyword using the advertising information, Extracting an impression keyword and a description phrase included in the advertisement information; Determining a relevance of each of the description phrases for the impression keyword; And Determining a title-description ad according to the relevance Ad automatic exposure method comprising a. The method of claim 4, wherein The above step of determining the relevance of each of the description text for impression keywords, Determining the relevance according to at least one of a user search keyword pattern determination, a related search term determination, a search term autocompletion determination, a similar word determination, and an advertiser keyword purchase pattern determination. Ad automatic exposure method comprising a. The method of claim 4, wherein The above step of determining the relevance of each of the description text for impression keywords, Determining the relevance of each of the description phrases by matching the exposure keyword and each of the description phrases 1: 1; Ad automatic exposure method comprising a. The method of claim 6, The step of matching the impression keyword and each of the description phrases 1: 1, determining the relevance of each of the description phrases, Assigning a score according to whether the descriptive phrase includes the impression keyword; Assigning a score according to whether the description phrase corresponds to a search word autocompletion of the impression keyword; Assigning a score according to whether the description phrase corresponds to a related search word of the exposure keyword; Assigning a score according to whether an advertiser who purchased the impression keyword purchases the description text; And Determining the total of the given scores as the relevance of the descriptive text Ad automatic exposure method comprising a. The method of claim 7, wherein The step of assigning a score according to whether or not the description phrase includes the impression keyword, If the descriptive phrase includes the impression keyword, the step of assigning a predetermined score, The step of assigning a score based on whether the description phrase corresponds to the search term autocompletion of the impression keyword, If the descriptive phrase corresponds to the search word autocompletion of the impression keyword, and assigning a predetermined score according to the number of exposures of the descriptive phrase, The step of assigning a score depending on whether the description phrase corresponds to a related search term of the impression keyword, If the description phrase corresponds to a related search word of the impression keyword, assigning a predetermined score according to the number of exposures of the description phrase; The above step of assigning a score depending on whether the advertiser who purchased the impression keyword purchases the description phrase, When the advertiser who purchased the impression keyword purchases the descriptive phrase, giving a predetermined score according to the number of purchases of the advertiser Ad automatic exposure method comprising a. The method of claim 4, wherein The title-description ad, Include headline and description ads, The step of determining the title-description ad according to relevance, Determining the impression keyword as the title advertisement; And Comparing the relevance of the descriptive phrases, arranging a predetermined number of descriptive phrases in the order of high relevance, and determining the descriptive advertisements; Ad automatic exposure method comprising a. The method of claim 9, Extracting advertisement site information from the advertisement information; And Adding an advertisement site name included in the advertisement site information to the title advertisement. Advertising auto exposure method further comprising. The method of claim 9, The above description phrase, If the relevance score is the same, list in alphabetical order, The above described advertisement, If more than a predetermined number of letters, the number of letters after the number is automatically represented by a predetermined sign characterized in that the advertising method. The method of claim 4, wherein Excluding impression keywords having zero relevance of each of the description phrases from the impression keywords. Advertising auto exposure method further comprising. A computer-readable recording medium in which a program for executing the method of any one of claims 1 to 12 is recorded. An advertisement information input unit configured to receive advertisement information of an advertiser; An automatic advertisement determining unit for automatically determining a title-description advertisement according to the impression keyword by using the advertisement information; And Ad exposure unit that exposes the title-description ad as a search result for the impression keyword Ad automatic exposure system comprising a. The method of claim 14, The advertisement information, Advertisement automatic exposure system, characterized in that at least one of the advertiser's advertising site information, impression keywords and description text. The method of claim 15, The advertisement site information, Include the ad site title and URL address, The above description phrase, The automatic advertisement system, characterized in that the automatic search for the input of at least one brand name in the advertising site. The method of claim 14, The automatic determination unit, An extraction unit for extracting an impression keyword and a description phrase included in the advertisement information; A relevance determination unit that determines a relevance of each of the description phrases for the impression keyword; And Ad decision unit for determining a title-description ad according to the relevance Ad automatic exposure system comprising a. The method of claim 17, The relevance determination unit, And determining the relevance according to at least one of a user search keyword pattern determination, a related search term determination, a search term autocompletion determination, a similar word determination, and an advertiser keyword purchase pattern determination. The method of claim 17, The relevance determination unit, Matching determination unit for determining the degree of relevance of each of the description phrases, by 1: 1 matching the description phrases for the impression keyword Ad automatic exposure system comprising a. The method of claim 19, The matching determination unit, A first score unit for assigning a score according to whether the description phrase includes the impression keyword; A second scorer for assigning a score depending on whether the description phrase corresponds to a search word autocompletion of the impression keyword; A third scorer configured to award a score according to whether the description phrase corresponds to a related search term of the exposure keyword; A fourth scorer configured to award a score according to whether the advertiser who purchased the impression keyword purchases the description text; And A summer unit that determines the total of the given scores as the relevance of the description text. Ad automatic exposure system comprising a. The method of claim 20, The first score unit, If the descriptive phrase includes the impression keyword, a predetermined score is given, The second score unit, When the description phrase corresponds to the search word autocompletion of the impression keyword, a predetermined score is given according to the number of exposures of the description phrase, The third score unit, When the description phrase corresponds to the related search word of the impression keyword, a predetermined score is given according to the number of exposures of the description phrase, The fourth score unit, Advertisers who have purchased the impression keyword purchase the descriptive text, the automatic advertisement system, characterized in that given a predetermined score according to the number of purchases of the advertiser. The method of claim 17, The title-description ad, Include headline and description ads, The advertising decision unit, A title advertisement determiner configured to determine the impression keyword as the title advertisement; And An explanatory advertisement determining unit which compares the relevance of the descriptive phrases and determines the descriptive advertisement by arranging a predetermined number of descriptive phrases in the order of high relevance. Ad automatic exposure system comprising a. The method of claim 22, An advertisement site extraction unit for extracting advertisement site information from the advertisement information; And Ad site unit for adding the name of the advertising site included in the advertising site information to the title ad Ad automatic exposure system that includes more. The method of claim 22, The above description phrase, If the relevance score is the same, list in alphabetical order, The above described advertisement, If the number includes more than a predetermined number, the letters after the number is characterized in that the automatic advertising system, characterized in that represented by a predetermined sign. The method of claim 17, A keyword exclusion unit excluding an impression keyword having zero relevance of each of the description phrases from the impression keyword. Ad automatic exposure system that includes more.

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