KR101628510B1 - Advertisement matching method for online contents and advertisement matching server thereof - Google Patents

Abstract

The present invention relates to a method for matching an advertisement exposed with online contents and an advertisement matching server using the method, the method comprising the steps of: determining whether online content is adult content; If the online content is adult content, selects an advertisement network other than the first advertisement network among a plurality of advertisement networks preset to provide the advertisement included in the online content, and if the online content is not the adult content, Selecting one of the advertisement networks according to the advertisement providing rate set for the advertisement network; And matching the online content with an advertisement provided from the selected advertisement network.

Description

[0001] The present invention relates to an advertisement matching method for an online content and an advertisement matching server using the same,

The present invention relates to a method of matching advertisements optimized for online contents provided by a website and exposing them together with the contents, and an advertisement matching server using the method.

With the development of information and communication technology, the production of content based on online is becoming active. Various web site operators have created a variety of online content such as news articles, columns, blogs, videos, and so on, and are generating ad revenue by allowing site visitors to click on the ads included in the content.

Therefore, contents producers are required to expose their contents to a large number of public in order to increase the efficiency of advertisement, and for this purpose, content distribution such as search engine optimization is becoming important.

Recently, when a publisher who owns a website, such as ADSense (an advertising program operated by Google), subscribes to an advertisement program, the advertisement method of automatically uploading the advertisement to the website and paying the advertisement fee It is used actively.

In this case, when a visitor to the website clicks on the advertisement, an advertising program operator such as Google receives the money from the advertiser and distributes the portion to the publisher who owns the website, so that even small website operators such as personal bloggers Advertising can easily generate revenue.

However, because of the above-described automated advertisement method, advertisements that do not match the nature of the contents provided by the website may be exposed, which may lead to the actual profit to the website operator. There was a problem that the advertisement could not be made by actual consumption of the product but could form a bad image for the product.

Therefore, there is a desperate need for an advertisement matching method for judging the content or character of the online contents included in the website, and for exposing the advertisement suitable for the content to the corresponding contents.

An aspect of the present invention is to provide an advertisement matching method for allowing an advertisement suitable for online contents to be exposed together with the content, and an advertisement matching server using the advertisement matching method.

According to another aspect of the present invention, there is provided a method of matching an online content, the method comprising: determining whether the online content is adult content; If the online content is adult content, selects an advertisement network other than the first advertisement network among the plurality of advertisement networks preset to provide the advertisement included in the online content, Selecting one of the advertisement networks according to the advertisement providing rate set for each of the advertisement networks; And matching the online content with an advertisement provided from the selected advertisement network.

According to another aspect of the present invention, there is provided an advertisement matching server comprising: an adult content determining unit determining whether an online content is adult content; If the online content is adult content, selects an advertisement network other than the first advertisement network among the plurality of advertisement networks preset to provide the advertisement included in the online content, An advertisement network selection unit for selecting one of the advertisement networks according to an advertisement provision ratio set for each of the advertisement networks; And an advertisement matching unit for matching the advertisement provided from the selected advertisement network with the online content.

Meanwhile, the advertisement matching method of the on-line contents can be implemented as a computer-readable recording medium on which a program for executing on the computer is recorded.

According to an embodiment of the present invention, an advertisement network to be provided with an advertisement is selected from a plurality of advertisement networks according to whether the online content is adult content, The advertisement can be prevented from being exposed, and the advertisement suitable for the online contents can be matched.

According to another embodiment of the present invention, by adjusting the advertisement provision ratio among advertisement networks using past advertisement revenue or current advertisement cost information, it is possible to reduce the profit to the publisher who owns the website providing the online contents .

1 is a diagram for explaining an embodiment of a method for providing an advertisement to online contents from a plurality of advertisement networks.
FIG. 2 is a diagram illustrating an overall configuration of an advertisement matching system according to an embodiment of the present invention.
3 is a block diagram illustrating a configuration of an advertisement matching server according to an embodiment of the present invention.
4 is a flowchart illustrating an advertisement matching method of online contents according to an exemplary embodiment of the present invention.
5 is a diagram for explaining an embodiment of a method of extracting keywords from online contents.
6 is a diagram illustrating an embodiment of a method for selecting an advertisement network that provides an advertisement to a specific area of an online content in an advertisement matching server when the advertisement content is not adult content.
7 is a diagram illustrating an embodiment of a method for selecting an advertisement network that provides an advertisement to a specific area of online contents in an advertisement matching server in the case of adult contents.
8 is a diagram showing an embodiment of a method for adjusting an advertisement provision ratio between a plurality of advertisement networks in an advertisement matching server.

The following merely illustrates the principles of the invention. Thus, those skilled in the art will be able to devise various apparatuses which, although not explicitly described or shown herein, embody the principles of the invention and are included in the concept and scope of the invention. Furthermore, all of the conditional terms and embodiments listed herein are, in principle, intended only for the purpose of enabling understanding of the concepts of the present invention, and are not intended to be limiting in any way to the specifically listed embodiments and conditions .

It is also to be understood that the detailed description, as well as the principles, aspects and embodiments of the invention, as well as specific embodiments thereof, are intended to cover structural and functional equivalents thereof. It is also to be understood that such equivalents include all elements contemplated to perform the same function irrespective of the currently known equivalents as well as the equivalents to be developed in the future, i.e., the structure.

Thus, it should be understood that all flow diagrams, state transitions, pseudo code, etc. are representative of various processes that may be substantially represented on a computer-readable medium and executed by a computer or processor, whether the computer or processor is explicitly shown .

The functions of the various elements shown in the figures, including the functional blocks depicted in the processor or similar concept, may be provided by use of dedicated hardware as well as hardware capable of executing software in connection with appropriate software. When provided by a processor, the functions may be provided by a single dedicated processor, a single shared processor, or a plurality of individual processors, some of which may be shared.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, in which: There will be. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 illustrates an embodiment of a method for providing an advertisement to online content from a plurality of advertisement networks.

Referring to FIG. 1, a web site operator (hereinafter, referred to as a 'publisher') includes an advertisement supplied from an advertisement network in an online content 10 provided through a web site of the web site, , Clicks, etc., or the purchase of a product, from the advertisement network that supplies the advertisement.

The web site is not limited as long as it can provide contents through the Internet, such as a general online shopping mall, a news web site providing news articles, an internet portal site, a personal blog site, and a community web site of individuals.

In addition, the online contents 10 may be a content composed of only one of text, image, and moving picture, or may include text and image, text and moving image, or both.

According to an embodiment of the present invention, the online content 10 may include text 12 and an image 13, and may include a plurality of advertisement networks The advertisements provided from any one of the first to eighth embodiments 21 to 25 may be displayed.

For example, a method in which an advertisement is provided to a specific area 15 of the online contents 10 from a plurality of advertisement networks 21 to 25 may include a round robin method and a mediation method .

In the round robin method, advertisements provided from the plurality of advertisement networks 21 to 25 are set to be exposed in turn according to the advertisement provision ratios preset in the respective advertisement networks, thereby providing advertisements.

The intermediation method is a method of providing advertisements by setting advertisements of a specific advertisement network to be more exposed based on preset weight values of advertisements provided from a plurality of advertisement networks 21 to 25, To adjust the ad serving rate for each ad network, thereby allowing the publisher to earn more advertising revenue.

More specifically, in order to include an advertisement provided from a specific advertisement network in its own online content 10, the publisher operating the website subscribes to the advertisement network to set an advertisement size, an advertisement type, an advertisement style, And an advertisement code corresponding to the advertisement network can be generated accordingly.

Thereafter, the publisher inserts the generated advertisement code into the web page in the form of HTML so that the advertisement provided from the advertisement network is automatically exposed with the online content in a specific advertisement layout format through the advertisement code can do.

1, in order for advertisements provided from a plurality of advertisement networks 21 to 25 to be successively exposed in a specific area 15 of the online contents 10, a plurality of advertisement networks 21 to 25, 25) corresponding to each of the advertisement codes must be connected to the website.

FIG. 2 shows an overall configuration of an advertisement matching system according to an embodiment of the present invention. The system shown in FIG. 2 may include a plurality of advertisement networks 21 to 25 and an advertisement matching server 100 .

Referring to FIG. 2, the advertisement matching server 100 receives an advertisement corresponding to the online content 10 among the advertisements provided from the plurality of advertisement networks 21 to 25 together with the corresponding content, The content or personality of the advertiser can be judged and matched with the advertisement.

According to an embodiment of the present invention, the advertisement matching server 100 may exclude a specific advertisement network among the plurality of advertisement networks 21 to 25 according to whether the online contents 10 are adult contents, Thereby reducing damages such as receiving a penalty from an ad network that does not provide advertisements to adult contents.

According to another embodiment of the present invention, the advertisement matching server 100 selects a specific advertisement network among a plurality of advertisement networks 21 to 25 based on keywords extracted from the online contents 10, The matching of the online content 10 with the online content 10 enables the advertisement suitable for the online content 10 to be exposed.

According to another embodiment of the present invention, by adjusting the advertisement provision ratio set for each of the plurality of advertisement networks 21 to 25 using past advertisement revenue or current advertisement cost information, You can increase your return to your publisher.

Hereinafter, an embodiment of the configuration of the advertisement matching server 100 will be described with reference to a block diagram shown in FIG.

3, the advertisement matching server 100 includes an adult content determination unit 110, an advertisement network selection unit 120, an advertisement matching unit 130, a control unit 140, a storage unit 150, 1600 < / RTI >

The adult content determination unit 110 may determine whether the online content 10 that the publisher has uploaded to the website is adult content.

The advertisement network selection unit 120 may provide advertisement that is exposed in the specific area 15 of the online content 10 among the plurality of advertisement networks 21 to 25 according to the determination result of the adult content determination unit 110 The ad network can be determined.

For example, if the online content is adult content, the advertisement network selection unit 120 selects one of the plurality of advertisement networks 21 to 25, which is preset to provide the advertisement included in the online content 10, It is possible to select the remaining advertisement networks except for the advertisement network 21.

Here, the first advertisement network 21 may be an advertisement network previously requested or set so as not to provide advertisement to adult contents.

On the other hand, if the online content is not adult content, the advertisement network selection unit 120 may select any one advertisement network according to the advertisement provision rate set for each of the plurality of advertisement networks 21 to 25 .

The advertisement matching unit 130 may match the advertisement provided from the advertisement network selected by the advertisement network selection unit 120 with the online content 10 so that the matched advertisement is exposed together with the online content 10 .

The control unit 140 can control the overall operation of the advertisement matching server 100 as described above and can store the information stored in the storage unit 150 such as the specification of the online content 10 included in the website A matching code assigned to expose the advertisement in the region 15, an advertisement code corresponding to each of the advertisement networks 21 to 25, an advertisement provision ratio, and information for determining whether or not adult content is available.

The configuration of the advertisement matching server 100 shown in FIG. 3 is according to an embodiment of the present invention. The configuration of the advertisement matching server 100 according to the present invention is not limited to this, Some may be omitted or new configurations may be added as needed.

For example, the advertisement matching server 100 may not include the advertisement matching unit 130. In this case, the advertisement matching server 100 selects an advertisement network for providing the advertisement to the online content 10, An advertisement to be actually exposed in the specific area 15 of the content 10 may be determined by the selected advertisement network.

According to another embodiment of the present invention, the ratio adjustment unit 160 included in the advertisement matching server 100 may adjust the advertisement provision ratio set for each of the plurality of advertisement networks 21 to 25 .

Hereinafter, embodiments of the advertisement method according to the present invention will be described in detail with reference to FIGS. 4 to 8. FIG.

FIG. 4 is a flowchart illustrating an advertisement matching method of online contents according to an exemplary embodiment of the present invention. Referring to FIG. 4, the advertisement matching method illustrated in FIG. 4 will be described with reference to FIG. The description of the same method as the one described with reference to FIGS. 1 to 3 of the advertisement matching method according to an embodiment of the present invention will be omitted below.

Referring to FIG. 4, the adult content determination unit 110 determines whether the online content 10 is adult content (step S400).

For example, the adult content determination unit 110 extracts one or more keywords from the text 12 of the online content 10, compares the extracted keywords with predetermined adult keywords, and determines whether the online content 10 is an adult content It can be judged.

More specifically, the adult content determination unit 110 extracts the content title, the content creation date, the content author, the content content, the content publishing URL, the content publishing website name, or the institution of the online content 10 according to the morphological analysis algorithm The main keywords can be extracted by assigning the scores differentially according to the following five conditions with respect to each of the words.

The first condition grades the words differently depending on whether the words were extracted from the title or from the text. Generally speaking, the words in the title are more likely to be the main keywords, so the words extracted from the title are given higher scores than the words extracted from the text.

The second condition is to score a word at a position adjacent to the word when a word extracted from the title is found in the text or when a word extracted from the title is found in the text. In this case, the former can be given a higher score.

In the case of FIG. 5, for example, in the title of the article ['Where are my dad,' and 'Why are my children pretty?' . In addition, words adjacent to the main keywords extracted from the titles in the article content are sequentially searched and scores are given.

In the example of Fig. 5, the process of finding the adjacent word of the keyword " Mom " will be described. In the text of the present invention, several recent photographs have been uploaded under the heading ' , A search target keyword " mother " is found, and a predetermined number of adjacent words (e.g., two words) are searched for " mom "

In this case, the phrase "Daddy is under the title of moms mimo" is extracted, and the words "dad", "somewhere" and "mom" in the two words preceding "mom" "And" title "are extracted and given a score.

The third condition grades according to the position in the text where the word exists. Depending on where the word is located within the text (less than the top 25% of the document size), mainte- nance (greater than 25% of the document size and less than 75%), and conclusion (over 75% of the document size) .

In the preferred embodiment of the present invention, a higher score is given to the keyword located at the conclusion, but this can be adjusted according to the manner of development of the content. For example, in the case of a bold sentence, a higher score can be assigned to a word located in the introductory part.

The fourth condition is weighted according to the word frequency. The more frequent repetition of a word, the more important it is because it can be a high score, but if the frequency of a certain number of words more than a certain number of words, the content is rather a spam document is likely to give a reverse weight.

The fifth condition is that there exist a set of main keywords pre-classified as the main keywords of the category to which the content belongs, and in the case of the corresponding words or in the same word as the main keywords of other documents analyzed before the same date of the same category Score is given.

On the other hand, the adult content determination unit 110 determines whether one or more keywords extracted from the online contents 10 are dictionary keywords corresponding to the adult keywords stored in the storage unit 150, If the adult keyword is included in the online content 10, the online content 10 can be determined as adult content.

As another example, the adult content determination unit 110 may determine whether the online content 10 is adult content using the image 13 extracted from the online content 10. [

More specifically, the adult content determination unit 110 analyzes the pixel color of the image 13 extracted from the online content 10, and when the specific color is included in the reference color value or more, . ≪ / RTI >

According to another embodiment of the present invention, the advertisement matching unit 130 included in the advertisement matching server 100 uses keywords extracted by the above-described method, You can also match ads.

If the online content 10 is not an adult content, the advertisement network selection unit 120 selects a plurality of advertisement networks 10 that provide the advertisements included in the online content 10, according to the determination result in step S400 (step S410) And selects one of the advertisement networks according to the advertisement providing ratio set for each of the advertisement networks 21 to 25 (step S430).

Referring to the example shown in Fig. 6, a first advertisement network 21 providing an advertisement using "advertisement code 1" and a second advertisement network 22 provided from a second advertisement network 22 providing an advertisement using "advertisement code 2" The advertisements may be exposed to the specific area 15 of the online contents 10 with 50% and 50% of the advertisement providing rates, respectively.

In other words, the first advertisement network 21 and the second advertisement network 22 can display the advertisements exposed in the specific area 150 on the screen where the online contents 10 are displayed according to 50%, 50% And may be preset to be provided separately.

Meanwhile, the advertisement matching server 100 generates and provides a matching code (code A) for providing an advertisement to a specific area 15 of the online content 10, The advertisement provided from the first advertisement network 21 or the second advertisement network 22 may be sequentially exposed in the specific area 15 of the online content 10 by using the code A

Here, the advertisement codes (advertisement code 1 and advertisement code 2) of the first advertisement network 21 and the second advertisement network 22, which are a plurality of advertisement networks, are stored in the specific area 15 of the online content 10 And may be stored in the storage unit 150 in connection with a matching code (code A) given by the advertisement matching server 100 to provide an advertisement for the advertisement.

6, when the online content 10 is not the adult content, the advertisement network selection unit 120 selects the advertisement content to be displayed on the first advertisement network 21 and the second advertisement network 20 according to the 50% and 50% An advertisement provided from the selected advertisement network may be included in the online content 10 by selecting any one of the advertisement networks of the second advertisement network 22. [

On the other hand, when the online content 10 is adult content, the advertisement network selection unit 120 selects one of the plurality of advertisement networks 21 to 25 that provide the advertisements included in the online content 10, ) Are selected (step S430).

Here, the first advertisement network 21 may be preset to not provide advertisement to the adult contents.

7 will be described in comparison with the case of Fig. 6, it is assumed that the first advertisement network 21 providing the advertisement using the "advertisement code 1" is set in advance to not provide the advertisement to the adult content, The advertisement code 1 corresponding to the first advertisement network 21 among the plurality of advertisement codes (advertisement code 1 and advertisement code 1) may be excluded.

Accordingly, when the online content 10 is adult content, the advertisement network selection unit 120 filters the first advertisement network 21 and selects the second advertisement network 22 corresponding to the "advertisement code 2 " , Only the advertisements provided from the selected second advertisement network may be included in the online contents 10. [

Thereafter, the advertisement matching unit 130 matches the advertisement provided from the selected advertisement network with the online content 10 (step S440).

The method of matching the advertisement provided from the advertisement network with the online content 10 in step S440 may be applied to various advertisement matching algorithms other than the advertisement matching method described above.

According to another embodiment of the present invention, the advertisement matching server 100 may adjust the advertisement provision ratios set for each of the plurality of advertisement networks 21 to 25.

For example, the rate adjustment unit 160 included in the advertisement matching server 100 may be set for each of a plurality of advertisement networks 21 to 25 for providing advertisements to be included in the online contents 10, and may be stored in the storage unit 150 Can be determined in real time using past advertisement revenue or current advertisement cost information for each of the plurality of advertisement networks 21 to 25.

8 is a view for explaining an embodiment of a method of adjusting an advertisement provision ratio between a plurality of advertisement networks in an advertisement matching server.

Referring to FIG. 8, the advertisement matching server 100 considers the number of clicks, advertisement revenue, related data of the previous day and the advertisement cost of each of the advertisement networks 21 to 25 on the same day in connection with the online contents 10 The advertisement providing ratio of the first advertisement network 21 that has provided the advertisement at a rate of 50% is reduced to 30%, and the advertisement providing rate of the second advertisement network 21 that provided the advertisement at the same 50% 70%. ≪ / RTI >

The advertisement provision ratio of each of the first advertisement network 21 and the second advertisement network 22 adjusted as described with reference to FIG. 8 is used for selecting an advertisement network when the online content 10 is not adult content .

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) . The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

The present invention has been described with reference to the preferred embodiments. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

Claims (18)

A method of matching an advertisement exposed with online content,
Determining whether the online content that is uploaded to the website that receives the advertisement from the advertisement matching server inserted by the advertisement code inserted in the advertisement code including the advertisement type, the advertisement style, or the advertisement size setting is adult content ;
If the online content is adult content, the remaining advertisement network excluding the first advertisement network, which is set in advance so as not to provide the advertisement to the adult content, among the plurality of advertisement networks preset to provide the advertisement included in the online content, If the content is not adult content, it is possible to use any one advertisement network using the advertisement code according to the round robin or mediation advertisement providing ratio set for each of the plurality of advertisement networks ; And
And matching the advertisement provided from the selected advertisement network with the online content. The method according to claim 1, wherein the adult content determination step
Extracting one or more keywords from the online content; And
And comparing the extracted keyword with a preset adult keyword. The method according to claim 1, wherein the adult content determination step
And determining whether the online content is adult content using an image extracted from the online content. delete The method of claim 1, wherein the plurality of advertisement networks
Wherein the online contents are preset to provide advertisements, which are exposed in a specific area on a screen where the online contents are displayed, by dividing them according to the advertisement providing rate. 6. The method of claim 5,
Providing a matching code for exposing an advertisement to the specific area; And
And associating advertisement codes of each of the plurality of advertisement networks with the matching code and storing the advertisement codes. 7. The method of claim 6,
If the online content is adult content, excluding the advertisement code of the first advertisement network among the plurality of advertisement codes connected to the matching code. The method according to claim 1,
And adjusting an advertisement provision ratio set for each of the plurality of advertisement networks. 9. The method of claim 8,
And determining the advertisement provision rate for each of the plurality of advertisement networks using past advertisement revenue or current advertisement cost information for each of the plurality of advertisement networks. A recording medium on which a program for causing a computer to execute the method of any one of claims 1 to 3 and 5 to 9 is recorded. A server apparatus for matching an online content with an advertisement,
An advertisement code generated by including an advertisement type, an advertisement style, or an advertisement size setting is inserted, and an adult who judges whether or not the online contents uploaded to the website provided with the advertisement from the advertisement matching server connected by the advertisement code is adult content A content judging unit;
If the online content is adult content, the remaining advertisement network excluding the first advertisement network, which is set in advance so as not to provide the advertisement to the adult content, among the plurality of advertisement networks preset to provide the advertisement included in the online content, If the content is not adult content, it is possible to use any one advertisement network using the advertisement code according to the round robin or mediation advertisement providing ratio set for each of the plurality of advertisement networks An advertisement network selection unit for selecting the advertisement network; And
And an advertisement matching unit for matching the advertisement provided from the selected advertisement network with the online content. 12. The method of claim 11, wherein the adult content determination unit
And an advertisement matching server for determining whether the online content is adult content using a keyword or an image extracted from the online content. delete 12. The method of claim 11, wherein the plurality of advertisement networks
Wherein the advertisements are preset to provide advertisements that are exposed in a specific area on a screen on which the online contents are displayed according to the advertisement providing rates. 15. The method of claim 14,
And a storage unit for storing a matching code assigned to expose an advertisement in the specific area in association with advertisement codes of the plurality of advertisement networks. 16. The system according to claim 15, wherein the advertisement network selection unit
And excludes the advertisement code of the first advertisement network among the plurality of advertisement codes associated with the matching code when the online content is adult content. 12. The method of claim 11,
And a ratio adjustment unit for adjusting an advertisement provision ratio set for each of the plurality of advertisement networks. 18. The apparatus of claim 17, wherein the ratio adjuster
And determines the advertisement provision ratio for each of the plurality of advertisement networks using past advertisement revenue or current advertisement cost information for each of the plurality of advertisement networks.

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