KR102156963B1 - Interactive Advertising Medium Using Smart Device - Google Patents

Abstract

An interactive advertising medium using a smart device that can maximize the effect of a promotional image using a touch sensor and an image sensor interface is disclosed. This can maximize the effect of advertising and publicity through video and still screens by applying interactive advertising media to users within public transportation. In addition, since the user's specific location or behavior can be inputted using GPS and a number of sensors as an advertisement video medium, the efficiency of advertisements displayed on the advertising medium can be increased, and when getting on and off according to stop guidance and destination notice. Discomfort can be relieved.

Description

Interactive Advertising Medium Using Smart Device

The present invention relates to an interactive advertising medium, and more particularly, to an interactive advertising medium using a smart device that can maximize the effect of a promotional image using a touch sensor and an image sensor interface.

With the development of electronic panels, it is common to mount electronic panels on public transportation means such as buses and subways and use them as advertising media.

In the case of such conventional advertising media in public transportation, advertisements are provided according to a preset advertisement schedule, and advertisements irrelevant to the propensity of passengers of public transportation are provided unilaterally.

In addition, the conventional advertisement in public transportation uses a method of unilaterally showing the advertisement to the user by using paper, video, and the like. Therefore, as products and services become diversified and advanced, it is not enough to effectively promote and advertise them.

Advertising media include fixed, moving media, and the Internet, and among these media, moving media and the Internet can be said to be media that efficiently advertise moving images and still images. This type of technology induces immediate purchase to users by using image exposure and URL due to the development of Internet and system.

However, this method is a method in a personalized terminal and is weak as an advertisement medium for the majority of the public. In addition, video advertising media operated on public transportation platforms do not use the characteristics of the media efficiently, and are used in a way that is simply shown to the public. Therefore, such a conventional method is used as a method of using the Internet only to update advertisements.

Korean Patent Publication 10-2006-0116778

The technical problem to be achieved by the present invention is to provide an interactive advertising medium using a smart device that can maximize the effect of a promotional image by applying an interactive method between a user and a supplier using a touch sensor and an image sensor interface.

The present invention for solving the above-described problem is a body, a disembarkation bell disposed above the body, a display unit disposed under the disembarkation bell, a video, an image, and a disembarkation information provided, disposed under the display unit, and the It includes an NFC tag unit for providing information provided by the display unit to the smart device and a solar charger unit for providing power to the body.

The display unit is disposed above the display unit, a video providing unit that provides advertisements and area information of a disembarkation area, an alighting information display unit disposed below the video providing unit, and a disembarkation information display unit that displays disembarkation information. It is disposed, and may include a still advertisement providing unit in which the still advertisement is provided.

The video providing unit may receive GPS information by a GPS position sensor built into the body, and may provide regional information of an area corresponding to the received position.

When a specific area is displayed on the alighting information display unit, the moving image providing unit may provide area information about the specific area as a moving picture.

The NFC tag unit may provide area information on the specific area to the user's smartphone device.

The video providing unit may provide an advertisement video and a video for promoting a movie.

A time display unit indicating a current time may be further included above the video providing unit.

When providing a video, the video providing unit may include a touch sensor for receiving information by a touch from the video providing unit by touching an input button displayed on a screen.

The video provided by the video providing unit may be updated by a Wi-Fi built in the body.

The disembarkation information display unit may be displayed in Korea, the United States, China and Japanese.

The body may be installed in the frame space between the window and the window of the bus.

The solar charging unit may be installed outside the frame so as to face the frame to which the body is attached.

According to the present invention described above, it is possible to maximize the effect of advertisement and promotion through moving pictures and still screens by applying an interactive advertisement medium to the user in public transportation.

In addition, since the user's specific location or behavior can be inputted using GPS and a number of sensors as an advertisement video medium, the efficiency of advertisements displayed on the advertising medium can be increased, and when getting on and off according to stop guidance and destination notice. Discomfort can be relieved.

In addition, the GPS location sensor receives location information for the area where you will get off the bus and provides area information on the screen, and the provided area information is provided to the user's smartphone device through the NFC tag, so that the user can get off the bus. Local information can be utilized using a phone device.

Furthermore, in addition to public transportation, it can be applied to places that are widely used by the public, such as restaurants and beauty salons, and thus has the advantage of high utilization in various fields.

The technical effects of the present invention are not limited to those mentioned above, and other technical effects that are not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram showing an interactive advertising medium using a smart device of the present invention.
2 is a diagram showing a state in which an interactive advertising medium using the smart device of the present invention is mounted on public transportation.
3 is an image showing an embodiment in which the interactive advertisement medium using the smart device of the present invention shown in FIG. 1 is applied to a bus.
4 is a view showing a solar charging unit of an interactive advertising medium using a smart device according to the present invention.

Since the present invention can apply various transformations and have various embodiments, specific embodiments are illustrated in the drawings and will be described in detail in the detailed description. However, this is not intended to limit the present invention to a specific embodiment, it is to be understood to include all conversions, equivalents, and substitutes included in the spirit and scope of the present invention. In describing the present invention, when it is determined that a detailed description of a related known technology may obscure the subject matter of the present invention, a detailed description thereof will be omitted.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings, and in the description with reference to the accompanying drawings, identical or corresponding components are assigned the same reference numbers, and redundant descriptions thereof will be omitted. To

1 is a diagram showing an interactive advertising medium using a smart device of the present invention.

2 is a diagram showing a state in which an interactive advertising medium using the smart device of the present invention is mounted on public transportation.

3 is an image showing an embodiment in which the interactive advertisement medium using the smart device of the present invention shown in FIG. 1 is applied to a bus.

1 to 3, the interactive advertising medium using the smart device according to the present invention is disposed under the body 100, the alight bell 200 disposed above the body 100, and the alight bell 200, The display unit 300 for providing video, image, and getting off information, is disposed under the display unit 300, and provides information provided by the display unit 300 to a smartphone device. It includes a solar charging unit 500 to provide power of 100).

The body 100 may have a square shape like a general mobile phone device or a tablet PC, and has the same width as the frame 10 so as to be installed on the frame 10 between the window and the window inside the bus, or the frame ( 10) It can have a smaller width. In addition, the position where the body 100 is mounted is mounted on the frame 10 between the window and the window so as to be used without inconvenience when a user is sitting or standing on a bus, as shown in FIGS. 2 and 3, 10) may be mounted at the lower end of the frame 10 or at an intermediate position of the frame 10, and preferably may be mounted at a position at which the exit bell of the conventional bus is mounted.

A drop-off bell 200 may be disposed above the body 100. The get-off bell 200 is a means for notifying the driver in advance for the passenger to get off the bus when the bus arrives at the destination, and may generally perform the same function as the get-off bell 200 mounted on a bus. However, in the interactive advertising medium using the smart device according to the present invention, since moving images and still images are provided to passengers on the body 100, the body 100 is used to prevent the passengers from finding the location of the getting off bell 200. It is preferable to be located at the top of the.

In addition, when the user presses the get-off bell 200 to get off the bus, local information such as restaurants, nearby tourist attractions, hospitals and academies, etc., around the stop where the user alights from the display unit 300, which will be described later, is provided on the screen in a random manner Can be.

A display unit 300 that provides various information on a screen to passengers on the bus may be disposed under the get-off bell 200. In addition, the display unit 300 is disposed above the display unit 300 and is disposed under the video providing unit 310 and the video providing unit 310 to provide advertisement and regional information of the disembarkation area, and displays disembarkation information. It may include a disembarkation information display unit 320 and a still advertisement providing unit 330 disposed below the disembarkation information display unit 320 and providing a still advertisement.

The video providing unit 310 plays a role of playing a display advertisement and a video related to the display advertisement or playing a sound for an advertisement medium. This receives GPS information by a GPS location sensor built into the body 100, and provides a specific video or sound previously stored when a specific location is input. In more detail, when the GPS location sensor receives specific location information for the area to be disembarked, the video providing unit 310 provides area information corresponding to the specific location, that is, corresponding area information such as local attractions or restaurants. May be provided as a video.

In addition to the above-described area information, advertisements indicating information of companies or companies located near the corresponding area may be provided as videos, or videos including information on movies to be released may be provided.

For a specific video to be provided, a specific motion or action is requested from the user, and a specific video is provided by synthesizing or storing user information after receiving the user's action through an image sensor using an image sensor built into the body 100. Can be sent to the provider.

In addition, the video providing unit 310 has a built-in touch sensor so that when a user's input is required while playing a video, the user can directly touch an input button displayed on the screen where the video is played to select the touched information. It is inputted from the video providing unit 310. As an example, when playing a game on the screen or in case of a specific event, the user must directly input. In this case, when the user touches a specific part of the screen, the video providing unit 310 can receive input of information according to the user's screen touch. have.

For such video advertisements and events, programs and videos can be updated by accessing the AP and using the Wi-Fi function after passing a specific area. In addition, in the case of a specific event, information corresponding to the event may be connected to the user's smart device through a wireless communication method such as blue communication using Bluetooth to store or exchange data.

In addition, a time display unit 311 indicating the current time and date may be further included at the top of the video providing unit 310 for user convenience.

The getting off information display unit 320 may be disposed under the video providing unit 310. The getting off information display unit 320 may provide information on getting off at a place where the bus arrives, that is, a stop name, using a GPS location sensor built into the body 100. The getting off information displayed on the getting off information display unit 320 may be basically provided in four languages, such as the US, China, and Japan, in addition to the Korean language.

The still advertisement providing unit 330 may be disposed under the disembarkation information display unit 320. The still advertisement providing unit 330 may provide a still image unlike the video provided by the moving picture providing unit 310. Since the video provided by the video providing unit 310 is not always provided with the same video, the passengers on the bus can only view the video provided by the video providing unit 310 when boarding, but the still advertisement providing unit 330 ) Is provided with a still image, so it can have an advertising effect regardless of passengers that change over time.

As a still image provided by the still advertisement providing unit 330, product advertisements, campaigns, and events may be provided, and the same image may be maintained or another image may be provided after the image is maintained for a certain period of time.

In addition, the video providing unit 310 and the still advertisement providing unit 330 can perform an emergency operation such as flashing the entire screen or outputting a sound so that the user can immediately recognize when a risk or a specific event occurs while driving. have.

The NFC tag unit 400 may be disposed under the still advertisement providing unit 330. The NFC tag unit 400 transfers information provided from the video providing unit 310 or the still advertisement providing unit 330 to the user's smart phone device when the user's smart phone device is brought close to the NFC tag unit 400. It has a function to transmit. Therefore, the user can check various pieces of information using the user's smartphone device even when getting off the bus in the same manner as when boarding the bus.

As an example, information provided to the user's smartphone device using the NFC tag unit 400 includes restaurants, nearby tourist attractions, and hospitals provided on the video providing unit 310 or the still advertisement providing unit 330 screen. And it may be information about a disembarkation area, such as a school.

As described above, the location of the video providing unit 310, the alighting information display unit 320, the still advertisement providing unit 330, and the NFC tag unit 400 of the interactive advertisement medium using the smart device according to the present invention are respectively Although exemplified sequentially below the get-off bell 200, this configuration may be arranged in a different position according to the user's convenience.

With continued reference to FIGS. 1 to 3, the interactive advertising medium using a smart device according to the present invention may further include a charging terminal 600 capable of charging a smart device on a lower side thereof.

Since the charging terminal 600 for charging the smart device is included on the lower side, the user drives the video and still screen through the smart device according to the present invention, while simultaneously driving the user's device, for example, a smartphone, a tablet, etc. Can be charged. The charging terminal 600 is a USB type, and may have at least two charging ports.

In the present invention, it is illustrated that the charging terminal 600 is disposed on the lower side of the body 100, but may be disposed on the middle side or the upper side of the body 100.

In addition, the smart device according to the present invention may supply power to the smart device through the solar charging unit 500.

4 is a view showing a solar charging unit of an interactive advertising medium using a smart device according to the present invention.

Referring to FIG. 4, the solar charging unit 500 mounted on the smart device according to the present invention stores solar energy collected on the solar heat collecting plate 510 and the solar heat collecting plate 510 for collecting sunlight. It may include a rechargeable battery 520.

The solar heat collecting plate 510 may be disposed to face the body 100 with the frame 10 interposed therebetween in the body 100 mounted on the frame 10. That is, the body 100 is mounted on the frame 10 located inside the bus, and the solar heat collecting plate 510 faces the body 100 with the frame 10 interposed as shown in FIG. 4. It can be mounted on the frame 10 located outside the bus.

Accordingly, the body 100 and the solar heat collecting plate 510 form a groove in the frame 10 between the body 100 and the solar heat collecting plate 510, thereby charging provided inside the body 100 through electric wires, etc. It may be electrically connected to the battery 520. That is, the smart device according to the present invention may receive power required for operation by the solar charging unit 500.

As an example, the interactive advertising medium using the smart device according to the present invention may normally be operated by receiving power provided from the bus, but an abnormality occurs in the power provided from the vehicle, or the battery consumption of the bus in summer and winter. When the power provided to the smart device is difficult due to the large amount of power, the power charged to the rechargeable battery 520 is provided using the solar heat collecting plate 510, so that even if power is not provided from the bus, interactive advertisement using the smart device The medium can be operated normally.

As described above, the interactive advertising medium using the smart device according to the present invention can maximize the effect of advertising and promotion in video and still screens by applying an interactive advertising medium to the user in public transportation, and as an advertising video medium. Since the user's specific location or behavior can be input using GPS and multiple sensors, the efficiency of advertisements displayed on the advertising media can be increased, and inconvenience when getting on and off according to stop guidance and destination notice can be solved. have.

In addition, the GPS location sensor receives the location information of the area to be disembarked and provides area information on the corresponding area on the screen, and the provided area information is provided to the user's smartphone device through the NFC tag unit 400 so that the user can Even if you get off the bus, you can use local information using a smartphone device. Furthermore, in addition to public transportation, it can be applied to places that are widely used by the public, such as restaurants and beauty salons, and thus has the advantage of high utilization in various fields.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are only presented specific examples to aid understanding, and are not intended to limit the scope of the present invention. In addition to the embodiments disclosed herein, it is apparent to those of ordinary skill in the art that other modified examples based on the technical idea of the present invention may be implemented.

100: body 200: alight bell
300: display unit 310: video providing unit
320: alighting information display unit 330: still advertisement providing unit
400: NFC tag unit 500: solar charging unit
510: solar heat collecting plate 520: rechargeable battery
600: charging terminal

Claims (12)

A body installed on the frame between the window and the window of the bus;
A drop-off bell disposed above the body;
A display unit disposed under the get-off bell and providing a moving picture, an image, and getting off information;
An NFC tag unit disposed under the display unit and providing area information on a specific area provided by the display unit to a smart device; And
Including a solar charging unit for providing power to the body,
The display unit may include a moving picture providing unit disposed above the display unit and providing advertisement and area information of a disembarkation area; A disembarkation information display unit disposed below the video providing unit and displaying disembarkation information; And a still advertisement providing unit disposed under the disembarkation information display unit and providing a still advertisement,
The video providing unit automatically updates the advertisement and area information of the disembarkation area using Wi-Fi when passing the disembarkation area,
The video providing unit and the still advertisement providing unit perform an emergency operation of flashing the entire screen or outputting a specific sound so that the user can immediately recognize when a dangerous situation occurs while driving,
When the drop-off bell is pressed, information about restaurants, nearby tourist attractions, hospitals and academies at a stop where the user alights from the display unit is randomly provided on the screen,
The solar charging unit,
A rechargeable battery disposed inside the body; And
Interactive advertising medium using a smart device that is electrically connected to the rechargeable battery and includes a solar heat collecting plate installed outside the frame so as to face the frame to which the body is attached. delete The method of claim 1,
The video providing unit is an interactive advertising medium using a smart device that receives GPS information by a GPS position sensor built into the body and provides regional information of a region corresponding to the received position. delete delete The method of claim 1,
The video providing unit is an interactive advertising medium using a smart device to provide an advertisement video and a video for promoting the movie. The method of claim 1,
An interactive advertisement medium using a smart device further comprising a time display unit indicating a current time above the video providing unit. The method of claim 1,
When providing a video, the video providing unit is an interactive advertising medium using a smart device including a touch sensor for receiving information by a touch from the video providing unit by touching an input button displayed on a screen. delete The method of claim 1,
The disembarkation information display unit is an interactive advertising medium using a smart device that is displayed in Korea, the United States, China and Japanese. delete delete

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