KR101212893B1 - Advertisement system, and method for displaying advertisement - Google Patents

Abstract

The present invention relates to an advertisement system, wherein the advertisement system of the present invention transmits an advertisement image to an image projector for projecting an image signal, a screen for representing an image signal projected by the image projector, and an image to the image projector. Set-top box for executing a plurality of applications necessary for playback, a camera for photographing a person located in front of the screen, a motion recognizer for recognizing a motion of a person using the image input from the camera, and advertisement schedule information registered from the user. And a server for transmitting the advertisement schedule information to the set-top box and executing a menu in an advertisement image or performing a specific function according to a motion of a person recognized by the motion recognizer.

Description

Advertising system and method for displaying advertisement

The present invention relates to an advertising system, and more particularly, to an advertising system for achieving an advertising effect by installing on a screen door device in a subway station.

In general, the subway history is divided into the subway station and the platform on which the user waits. These two zones are marked in yellow and separated by a no entry line that prohibits passengers from entering. However, even if the entry stop line is displayed on the platform of the electric vehicle history, it is not possible to prevent the passenger from falling down the track due to the passenger's mistake, heavy drinking or mischief.

Thus, a number of accidental fall accidents occurred in the platform, and in order to solve this problem, a screen screen device (PSD), which is a transparent physical device for distinguishing a subway operating area and a platform, was installed.

The screen door device installed in the subway history has opening and closing doors on the screen door, such as the entrance door of the subway when the subway stops, and each element of the screen door device is divided into glass.

In the conventional screen door apparatus, there was a method of attaching a poster advertisement to a transparent glass part. However, this method has a problem that it is difficult for passengers to check the entrance of the subway due to a poster advertisement. In addition, since it was simply a method of displaying a stationary advertising image, the advertising effect was insignificant, the aesthetics were not good, and did not give a good impression from the passengers.

In order to improve the advertising method in such a screen door device, an interactive advertising method has been proposed. In this method, an image is projected from the subway screen door to the rear of the screen door, and the user of the platform can select an image while the projected user touches the projected image, thereby displaying a desired advertisement image.

This interactive method has the advantage of selecting the advertisement image by inducing the user to touch the screen door using the digitizer, but it is expected that safety problems will occur as the screen door is installed inside the safety line, that is, the driving part of the electric vehicle. . In other words, damage to the transparent wall of the screen door part may occur due to the user's long touch of the screen. In addition, such an interactive advertising method is for subway screen doors only, there is a problem that can not be applied when not the subway screen door.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and the object of the present invention is to provide an advertising system that can be installed in a screen door device in a subway station and the like to provide an interactive function with a user to increase an advertising effect.

Another object of the present invention is to provide an advertisement display method capable of providing an advertisement image suitable for gender and age group by recognizing a user's face.

In order to achieve the above object, the advertisement system of the present invention includes an image projector for projecting an image signal, a screen for representing an image signal projected by the image projector, and an advertisement image to the image projector. Set-top box for executing a number of necessary applications, a camera for photographing a person located in front of the screen, a motion recognizer for recognizing a motion of a person using the image input from the camera, and stores the registered advertising schedule information from the user. And a server for transmitting the advertisement schedule information to the set top box and executing a menu in an advertisement image or performing a specific function according to a person's action recognized by the motion recognizer.

The advertisement system further includes a communication interface device for communicating with a mobile communication terminal, wherein the server or the set-top box may control the advertisement image according to an input signal of the mobile communication terminal received through the communication interface device. Can provide functionality.

The server or the set-top box may control the advertisement image by using an application of the mobile communication terminal.

The server or the set-top box may control the advertisement image according to an icon cursor displayed on an application of the mobile communication terminal.

The server or the set top box may control the advertisement image according to the movement of the mobile communication terminal.

The server or the set top box may recognize the inclination of the mobile communication terminal and control the advertisement image accordingly.

The mobile communication terminal may be a smart phone.

The communication interface device may support a Wi-Fi communication method, a Bluetooth communication method, or a Wibro communication method.

The server or the set-top box may analyze a gender and an age group by using a face image of a person input through the camera and express an advertisement image suitable for the analyzed gender and age group.

The advertising system may be installed in a platform screen door (PSD) of a subway station.

The screen may be configured of a rear screen film inside the screen door device, and the image projector may be implemented by a rear projection method in which a projection is performed from the rear of the rear screen film.

Alternatively, the screen may be formed of a screen film inside the screen door device, and the image projector may be implemented by a front projection method of projecting on the screen film.

The image projector may be a beam projector.

The advertisement display method of the present invention comprises the steps of organizing an advertisement according to gender and age group, photographing the user's face, converting the photographed user's face into a facial image, analyzing the converted facial image, and analyzing the gender of the corresponding user. And measuring an age group, selecting an advertisement suitable for the gender and age group of the corresponding user from among advertisements organized according to the gender and age group, and displaying the selected advertisement.

According to the present invention, since it supports an advertisement interactive with the user, there is an effect that can greatly increase the recognition and attention of the advertisement by inducing the active participation of the user. That is, in the case of the backlight advertisement of the existing screen door device, it is difficult to induce the active participation of the user because it is expressed as a static image, but due to the present invention, the advertisement recognition and attention of the user are greatly increased than the conventional simple billboard method. It can be done.

In addition, in the conventional advertising system, since it was an advertisement for an unspecified number of people, it was recognized as an unnecessary element to many users, and thus often caused a negative adverse effect on the advertisement. Because it provides a user can be recognized as a functional content for the user and has the effect of maximizing the advertising effect.

In addition, the present invention can induce the user's participation because the user can arbitrarily manipulate the advertisement in connection with a mobile communication terminal such as a smart phone, when installed in the screen door device of the subway history, the screen on which the advertisement is expressed Since the door is not directly touched, there is an effect of ensuring the stability of the screen door device.

In addition, due to the breakdown of the existing advertising framework and play an intermediate role between mass media advertising and personal media advertising, it is expected to receive a lot of preferences from existing advertisers, suggesting the possibility of change to a structure that eliminates limitations between advertisements and promotions.

1 is a block diagram of an advertisement system installed in a screen door device according to an embodiment of the present invention.
2 is a block diagram of an advertisement system installed in the screen door device according to another embodiment of the present invention.
3 is a flowchart illustrating an advertisement display method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used for the same reference numerals even though they are shown in different drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

1 is a block diagram of an advertisement system installed in a screen door device according to an embodiment of the present invention.

In the embodiment of FIG. 1, an advertisement system is installed on a platform screen door (PSD) of a subway station, but the present invention is not limited thereto, and the backlight is not only limited to the screen door device of a subway station. It can also be implemented on billboards, and it can also be implemented on the glass side of stores selling goods.

Referring to FIG. 1, the advertisement system of the present invention includes an image projector 10, a set top box 20, a server 30, an operation recognizer 40, a camera 50, a communication interface device 60, and rear. ) Screen film 70.

The image projector 10 serves to project an image signal. In one embodiment of the present invention, the image projector 10 may be a beam projector.

The set top box 20 transmits an advertisement image to the image projector 10 and plays a role of executing a plurality of application programs necessary for reproducing the advertisement image.

The server 30 stores the advertisement schedule information registered from the user, transmits the advertisement schedule information to the set-top box 20, executes a menu in the advertisement image according to the motion of the person recognized by the motion recognizer 40, or Control to perform certain functions.

The motion recognizer 40 recognizes a human motion by using an image input from the camera 50.

The camera 50 serves to photograph a person located in front of the rear screen film 70.

The communication interface device 60 is used to communicate with the mobile communication terminal 80. In an embodiment of the present invention, the communication interface device 60 may support a Wi-Fi communication method, a Bluetooth communication method, or a Wibro communication method. In one embodiment of the present invention, the mobile communication terminal 80 may be a smart phone.

The rear screen film 70 serves to express the image signal projected by the image projector 10.

In the present invention, the server 30 or the set-top box 20 may provide a function of controlling the advertisement image according to the input signal of the mobile communication terminal 80 received through the communication interface device 60. In this case, the server 30 or the set-top box 20 may control the advertisement image by using an application of the mobile communication terminal 80. For example, the server 30 or the set top box 20 may control the advertisement image according to the icon cursor displayed on the application of the mobile communication terminal 80. That is, the server 30 or the set-top box 20 controls to select or change the contents of the advertisement image displayed on the rear screen film 70 through the icon cursor displayed on the screen of the mobile communication terminal 80. .

In the present invention, the server 30 or the set-top box 20 may control the advertisement image according to the movement of the mobile communication terminal 80. That is, by moving the icon cursor displayed on the rear screen film 70 according to the movement of the mobile communication terminal 80 to select a menu of the advertisement image or to select a specific advertisement image.

Alternatively, in the present invention, the server 30 or the set-top box 20 may recognize the inclination of the mobile communication terminal 80 and control the advertisement image accordingly. That is, the movement of the icon cursor displayed on the rear screen film 70 is controlled according to the tilt of the mobile communication terminal 80.

In the present invention, the server 30 or the set-top box 20, to analyze the gender and age group using the facial image of the person input through the camera 50, to express the advertising image suitable for the analyzed gender and age group Can be.

That is, the server 30 or the set-top box 20 organizes the advertising image according to gender and age in advance, analyzes the facial image of the person input through the camera 50, and measures gender and age, To select the appropriate advertising image to display on the rear screen film (70). For example, when it is determined that the image of a woman in her 20s is analyzed as a result of analyzing the facial image of the person input through the camera 50, a cosmetic advertisement is displayed. As described above, the present invention analyzes a person's face to provide an advertisement image suitable for gender and age, thereby maximizing an advertisement effect.

In the embodiment of Figure 1, the advertising system is shown an embodiment implemented in a rear projection manner. That is, the rear screen film 70 is positioned inside the screen door device, and the image projector 10 is a method of projecting from the rear of the rear screen film 70.

2 is a block diagram of an advertisement system installed in the screen door device according to another embodiment of the present invention.

2 illustrates an example in which the advertisement system is implemented in a front projection manner. The advertising system of the front projection type has the same configuration as that of the rear projection type of FIG. 1, and there are only differences in the projection method of the image projector 10. Therefore, detailed description of the components of the advertising system of Figure 2 will be omitted.

Referring to FIG. 2, the screen film 90 is positioned inside the screen door device, and the image projector 10 is a method of projecting on the screen film 90. The advertising system of the front projection type has the advantage that the image projector 10 projects the image signal directly on the screen film 90 without disturbing the user's view and no shadow is generated.

Now, a method of displaying an advertisement using a face of a user in an advertisement system having the above-described structure will be described in detail with reference to the accompanying drawings.

3 is a flowchart illustrating an advertisement display method according to an embodiment of the present invention.

Referring to FIG. 3, first, advertisements are previously arranged according to gender and age group (S301).

Next, the user's face is photographed with the camera 50 (S303). In operation S305, the captured user's face is converted into a face image. The gender and age range of the corresponding user are measured by analyzing the converted facial image (S307).

From the advertisements organized according to gender and age group, an advertisement suitable for the gender and age group of the corresponding user is selected (S309). Finally, the selected advertisement is displayed (S311).

While the invention has been described using some preferred embodiments, these embodiments are illustrative and not restrictive. Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the invention and the scope of the rights set forth in the appended claims.

10 Image Projector 20 Set Top Box
30 Server 40 Motion Recognizer
50 Camera 60 Communication Interface Unit
70 rear screen film 80 mobile terminal
90 screen film

Claims (16)

An image projector for projecting an image signal;
A screen for representing the image signal projected from the image projector;
A set-top box which transmits an advertisement image to the image projector and implements a plurality of application programs necessary for reproducing the advertisement image;
A camera for photographing a person located in front of the screen;
A motion recognizer for recognizing a motion of a person using an image input from the camera;
The server stores the advertisement schedule information registered from the user, transmits the advertisement schedule information to the set top box, and executes a menu in the advertisement image or performs a specific function according to the motion of the person recognized by the motion recognizer. ; And
The advertising system includes a communication interface device for communicating with a mobile communication terminal,
The server or the set-top box includes a function for controlling the advertisement image according to the input signal of the mobile communication terminal received through the communication interface device,
The server or the set-top box is to analyze the gender and age group using the facial image of the person input through the camera, and to display the advertisement image suitable for the analyzed gender and age group.
delete The method of claim 1,
The server or the set-top box is an advertising system, characterized in that for controlling the advertising image using the application of the mobile communication terminal.
The method of claim 3,
The server or the set-top box is to control the advertising image according to the icon cursor (Icon cursor) displayed on the application of the mobile communication terminal.
The method of claim 1,
The server or the set-top box, the advertising system, characterized in that for controlling the advertising image in accordance with the movement of the mobile communication terminal.
The method of claim 1,
The server or the set-top box, further recognizes the inclination of the mobile communication terminal, thereby controlling the advertising image according to.
The method of claim 1,
The mobile terminal is an advertising system, characterized in that the smart phone.
The method of claim 1,
The communication interface device is an advertisement system, characterized in that to support the Wi-Fi (WiFi) communication method.
The method of claim 1,
The communication interface device is an advertisement system, characterized in that to support the Bluetooth communication scheme.
The method of claim 1,
The communication interface device is an advertising system, characterized in that for supporting the Wibro (Wibro) communication method.
delete The method of claim 1,
The advertising system is installed in the platform screen door (PSD: Platform Screen Door) of the subway station.
The method of claim 12,
The screen is composed of a rear screen film inside the screen door device,
The image projector is an advertising system, characterized in that implemented in the rear projection method of the method of projecting from the rear of the rear screen film.
The method of claim 12,
The screen is composed of a screen film inside the screen door device,
The image projector is an advertisement system, characterized in that implemented in the front projection method of projecting on the screen film.
The method of claim 1,
And the image projector is a beam projector.
In the advertising display method using an advertising system including a rear screen film, an image projector, a camera, a server, and a set-top box located in the screen door device,
Organizing, by the server or set-top box, advertisements according to gender and age group;
Photographing, by the camera, a face of a user located in front of the rear screen film;
Converting, by the server or set-top box, a face of a photographed user into a face image;
Measuring, by the server or set-top box, the converted facial image to determine a gender and age range of the corresponding user;
Selecting, by the server or set-top box, an advertisement corresponding to the gender and age group of the user from among advertisements organized according to the gender and age group;
Displaying, by the image projector, the selected advertisement on the rear screen film; And
And controlling, by the server or set-top box, the advertisement displayed on the rear screen film based on a signal received from a mobile communication terminal or a movement of the mobile communication terminal.

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