KR101893466B1 - Small store contents management system for digital signage advertising based cloud - Google Patents

Abstract

The present invention relates to a cloud-based small store advertisement management system for a digital signage advertisement which analyzes and uses context awareness data to perform a target advertisement using digital signage installed in a small store, and transmits an advertisement using a user application inside or outside the store using a beacon to improve advertisement efficiency and promote an increase in sales. The cloud-based small store advertisement management system for a digital signage advertisement is realized by including: a small store management system to use data stored by a store system and context awareness data, analyze an advertisement effect, then support target advertisement production of a store, support scheduling to display the produced target advertisement in the store by digital signage, and manage a beacon event; and the store system to interface with the small store management system based on a cloud, photograph a customer in the store to transmit target recognition data to the small store management system based on analyzed data, transmit advertisement viewing data to a user terminal connected via a beacon, produce a promotional target advertisement by support of the small store management system, and display the advertisement.

Description

[0002] Cloud-based small-scale store advertisement management system for digital signage advertisement [0003]

The present invention relates to a cloud-based small-sized store advertisement management system for digital signage advertisement, and more particularly to a cloud-based small-scale store advertisement management system using digital signage installed in a small- Based store management system for a digital signage advertisement in which a beacon is used to receive advertisement through a user's app from inside or outside the store to improve the efficiency of advertisement and increase sales.

Digital Signage is an indoor / outdoor IT convergence system that provides various information and advertisements interactively through digital displays in various spaces by replacing analog billboards such as posters and signboards. It is very effective as a final advertising device. Such digital signage can be installed in a specific place to transmit desired information, change contents in real time, and measure advertisement effects, which is very popular worldwide.

Various methods for effectively performing target advertisements using advertisement media such as digital signage have been studied. In the following Patent Documents 1 to 5, there is disclosed a method of advertising using digital signage .

The prior art disclosed in Patent Document 1 employs a common data model and a subscription system in order to disseminate data collected from a plurality of data sources to a plurality of displays, A node acts as a consumer for upstream sources and uses some systems acting as sources for downstream consumers to create content sources, content consumers, And the presentation of the data on the digital signage display allows real-time binding of live data to provide a rich display effect.

In addition, in the prior art disclosed in Patent Document 2, the digital signage integrated management apparatus periodically grasps information on service subscribers located in respective jurisdictions for each advertisement delivery apparatus in cooperation with the LBSP, And updates the zone DB storing information on the service subscribers located in each jurisdiction area for each advertisement delivery device, transmits the updated zone DB to each advertisement delivery device, and receives the zone DB, It is confirmed whether the WPAN address information of the recognized mobile terminal exists in the mapping table of the zone DB. If the WPAN address information of the mobile terminal is found in the mapping table of the zone DB The mobile terminal transmits an advertisement message related to the advertisement currently being displayed on the mobile terminal.

Using this WPAN technology, digital signage and mobile commerce are combined to perform bidirectional integrated advertising.

The conventional technology disclosed in Patent Document 3 is composed of a main server and a plurality of terminals provided at a predetermined place to provide information to a visitor, and in particular, a plurality of terminals for connecting a plurality of terminals, The main server further includes a feedback server for coordinating connection between a plurality of terminals and connection of a plurality of terminals through the bypass line in case of a main server error.

With this configuration, each terminal can reliably provide information even in the event of a failure in the main server, which plays a pivotal role in digital signage.

In addition, the conventional art disclosed in Patent Document 4 includes a cloud server having a content page editor terminal and a content page editor, wherein the content page editor, in response to a content placement location change request in the content page of the content page editor terminal And changes the placement position of the content template on the content page.

In the conventional technology disclosed in Patent Document 5, a plurality of users, such as an advertiser, access to a digital signage server and a database server using software provided as a SaaS method on the basis of cloud computing as their client terminal, It provides a personalized digital signage operating system using cloud computing that enables users to personalize or personalize the digital signage system by making schedule adjustments possible.

Korean Registered Patent No. 10-0994576 (Registered on November 11, 2010) (Digital Signage Network) Korean Patent Laid-Open No. 10-2011-0049976 (May 13, 2011) (Interactive Advertising System and Method Using WPAN Technology) Korean Registered Patent No. 10-0987653 (Registered on July 10, 2010) (Digital Signage System) Korean Patent Publication No. 10-2013-0048619 (published on May 3, 2013) (Digital Signage System) Korean Patent Laid-Open Publication No. 10-2014-0139671 (Published Dec. 20, 2014) (Personalized Digital Signage Management System Using Cloud Computing)

However, the advertisement system using the general digital signage and the related arts as described above are mainly used in a large-sized store because it takes a lot of cost to build an effective advertisement system for the installation cost and the target, and a large number of small- There is a disadvantage that it takes a lot of burden to operate.

In addition, although the conventional digital signage advertisement system and the conventional technologies can transmit the advertisement information currently displayed on the user terminal carried by the user, since it is a direct advertisement data transmission method, there is a disadvantage that the data transmission amount increases, The disadvantage is that you can not run your ads if you do not see your current ads.

Accordingly, the present invention has been proposed in order to solve the above-mentioned problems occurring in the conventional advertisement system and the conventional technology, and it is possible to perform target advertisement through digital signage installed in a small- The purpose of this paper is to provide a cloud based small store management system for digital signage advertisement.

It is another object of the present invention to provide a cloud-based small-scale store management system for digital signage advertisement that can increase advertisement efficiency and increase sales by receiving advertisements through a user's app from inside or outside a small store through a beacon System.

In order to achieve the above object, the cloud-based small-scale store management system for the digital signage advertisement according to the present invention recognizes the provided customers by accessing the store system and the cloud, analyzes the advertisement effect, A small store management system that supports the production of target advertisements, supports scheduling to display the created target advertisements through digital signage in stores, and manages beacon events; And

And transmits the target recognition image to the small store management system, transmits advertisement viewing information to a user terminal connected via a beacon, and transmits the advertisement viewing information to the small shop management system And a shop system for creating a target advertisement for publicity through the support of the advertiser, and scheduling and displaying a target advertisement.

The small-sized store management system includes a cloud interface module for interfacing data with the store system on a cloud-based basis; A customer recognition module for recognizing the customer image transmitted from the store system through the cloud interface module and recognizing the gender and age of the customer and storing customer information for each store in a database; And analyzing the advertisement effect by statistically processing the customer information of each store stored in the database through the attribute recognition and context recognition technology.

The small-sized store management system further includes a target advertisement production module that supports a storage function of an editor and data cloud storage of moving pictures, voice and images, thereby supporting advertisement management and advertisement production in a store device .

The small-sized store management system may further include an advertisement operation management module for generating event advertisements that occur in a store at any time, transmitting the advertisement advertisements to the user terminal, and scheduling the generated advertisements.

The store system may include a digital signage photographing a shop visitor and displaying a target advertisement produced in association with the small shop management system; A beacon for delivering real-time event advertisements to store visitors or out-of-store customers; And a management terminal that manages the digital signage and beacon, creates a target advertisement based on cloud computing in cooperation with the small-sized store management system, and schedules the produced advertisement.

The digital signage includes a camera for photographing a customer; A target recognition platform for recognizing a customer from an image photographed by the camera; And a set-top box for displaying a target advertisement through a display device.

The beacon is automatically connected to the registered user terminal within the sensing distance, and when the connection is established, the beacon transmits URL information capable of viewing the real time event advertisement to the user terminal.

The user terminal automatically loads a URL when approaching the beacon detection distance and displays a target advertisement provided on the web in the small store management system.

According to the present invention, by creating a target advertisement in cooperation with a small-sized store management system based on cloud computing in a small-sized store, and transmitting a real-time event advertisement to a user terminal, a small- And the like.

In addition, according to the present invention, the target advertisement produced through the statistical processing and analysis of the context awareness and attribute recognition based on the cloud computing is executed through the digital signage installed in the small-sized store, thereby increasing the sales of the small- There is an advantage to be able to plan.

Another object of the present invention is to provide a method and system for transmitting real-time event advertisement to a user terminal through a beacon in a small-sized store or outside and viewing an advertisement through an application using a user terminal, There is an advantage to be able to do.

1 is a configuration diagram of a cloud-based small-scale store advertisement management system for digital signage advertisement according to the present invention;
FIG. 2 is a block diagram of an embodiment of a target advertisement production module provided in the small-sized store management system of FIG. 1;
FIG. 3 is a block diagram of an embodiment of an advertisement management module provided by the small-sized store management system of FIG. 1;
FIG. 4 is a diagram illustrating an example of an advertisement production editor for publicity in the present invention,
FIG. 5 is a diagram illustrating an example of media scene creation setting in the present invention,
6 is a diagram illustrating an example of a time scheduling screen in the present invention,
7 is a block diagram of an embodiment of a digital signage installed in a store,
8 is a diagram illustrating an example of event processing using a beacon in the present invention.

Hereinafter, a cloud-based small-scale store advertisement management system for digital signage advertisement according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram of a content management system (CMS) for a digital signage advertisement according to a preferred embodiment of the present invention. The system includes a small-sized store management system 100, a network 200, A store system 300 and a user terminal 400.

The small-scale store management system 100 recognizes the customer data provided from the store system 300, analyzes the advertisement effect, supports the production of the target advertisement in the store, and stores the target advertisement created based on the data in the store , Supports scheduling to display via digital signage 310, and manages beacon events.

The small-scale store management system 100 includes a cloud interface module 110 for interfacing data with the store system 300 on the basis of cloud computing, a customer interface module 110 for communicating data from the store system 300 through the cloud interface module 110, A customer recognition module 130 for recognizing the image and recognizing the gender and age of the customer and storing the customer information for each store in a database 120, a store 130 stored in the database 120 through attribute recognition, And an advertisement effect analysis module 140 for analyzing the advertisement effect by statistically processing the customer information.

In addition, the small-scale store management system 100 supports a storage function of a target advertisement production module 150 for supporting the production of moving images, voice and images, and data storage of clouds, so that event advertisements, ), An advertisement operation management module 160 that schedules the produced advertisement, and a store class management module 170 that manages the store-specific classes.

Although the target advertisement production module 150 and the advertisement management module 160 are illustrated as being configured in the small store management system 110, the target advertisement production module 150 and the advertisement management management module 160 may be directly managed in the store system 300 on the basis of cloud computing in the small- It is also possible to support the creation of target ads and the scheduling of targeted advertisements. For example, the manager of a small store may directly produce a target advertisement through the target advertisement creation module 150 and the advertisement operation management module 160 of the small shop management system 100 on the basis of cloud computing through the management terminal 340 It is possible to schedule the produced target advertisement.

In this way, when target advertisements are created or scheduled based on cloud computing, it is possible to minimize the cost of advertisement while targeting advertisements in the same manner as a large-scale store.

The network 200 refers to a communication network that supports a cloud interface between the small store management system 100 and the store system 300. The user terminal 400 may communicate with a beacon installed in the store system 300 Downloading URL information and the like capable of viewing real-time event-oriented advertisements through the application, and displaying the real-time event-related advertisement of the store through the application based on the URL.

When the user terminal 400 approaches the beacon detection distance, it is preferable that the user terminal 400 automatically loads a URL and displays an advertisement provided on the web in the small-sized store management system 100.

For this purpose, the beacon 320 registers unique information (for example, ID) in the small-sized store management system 100 in advance. Here, the user terminal 400 stores a real-time event target advertisement provided by the store system 300 It is assumed that you have downloaded and saved a viewing application for viewing. The user terminal 400 may be implemented by various terminals, but it is assumed that a smart phone is used in the present invention.

The store system 300 is installed in a small-sized store. The store system 300 interfaces with the small-scale store management system 100 on a cloud-based basis, captures a customer in a store, and transmits a target recognition image to the small store management system 100 Transmits the advertisement information to the user terminal 400 through the beacon, and produces the advertisement for promotional event in the small-sized store management system 100 and displays the advertisement.

The store system 300 includes a digital signage 310 for displaying a target advertisement created in cooperation with the small-scale store management system 100, a real-time event A beacon 320 for transmitting advertisements, a digital signage 310 and a beacon 320, and a target advertisement is produced on the basis of cloud computing in cooperation with the small-sized store management system 100, And a management terminal 330 that schedules the management terminal 330.

Here, the management terminal 330 is preferably implemented by a computer such as a personal computer (PC) or a notebook computer.

The beacon 320 automatically accesses the user terminal 400 installed with the app within the sensing distance and transmits the URL information capable of viewing the real time event advertisement to the user terminal 400 when the connection is established do.

The digital signage 310 includes a camera 311 for capturing a customer, a target recognition platform 312 for recognizing a customer from an image photographed by the camera 311, And a set-top box 313.

The operation of the cloud-based small-scale store advertisement management system for digital signage advertisement according to the preferred embodiment of the present invention will be described in detail as follows.

First, a customer (user) for watching a real-time event advertisement provided by a small-sized store installs an application capable of receiving an advertisement using a user terminal 400, which is a smart phone, It is assumed that the event advertisement information registered as the advertisement information is received.

On the other hand, when the customer visits a small shop and performs shopping, the customer is photographed by the camera 311 of the digital signage 310 installed in the store system 300, Stores customer information (customer image). Then, the set-top box 313 delivers to the digital signage 310 a specialized advertisement image for each device manufactured based on the obtained analysis data. Here, the advertisement operation management module 160 schedules the advertisement produced based on the customer recognition data on the target digital signage 310 and displays the advertisement screen on the target digital signage 310 through the management terminal 330.

The management terminal 330 accesses the small-sized store management system 100 through the network 200 based on the cloud interface. Then, the user connects to the base based on cloud computing and transmits the customer information acquired by the target recognition platform 312 to the small-sized store management system 100. At this time, it is preferable to transmit the device classification information of the small shops together with the customer information.

The small-scale store management system 100 recognizes the customer provided from the store system 300, analyzes the advertisement effect, and manages the advertisement so that the target advertisement of the store can be transmitted. The digital advertisement (310), and manages beacon events.

For example, the cloud interface module 110 of the small-scale store management system 100 interfaces data with the store system 300 on the basis of cloud computing, and transmits the transmitted customer image to the database (for example, 120).

It is preferable that the database of the customer's perception information database is accumulated in a database.

Next, the advertisement effect analysis module 140 statistically processes the customer information for each store stored in the database 120 through the attribute recognition and context recognition techniques to analyze the advertisement effect. In other words, we analyze the age, sex, and the number of visitors who access each specific device. The analyzed customer information can be used to produce target advertisements later. The attribute recognition and the context recognition technique are known technologies for analyzing customer information for a target advertisement, so a detailed description thereof will be omitted.

Meanwhile, the manager of the store system 300 accesses the small-sized store management system 100 on the cloud computing basis using the management terminal 330 to produce a target advertisement.

For example, the target advertisement production module 150 supports various advertisement production functions as shown in FIG. 2 in cooperation with the small-sized store management system 100 on the basis of cloud computing. In Fig. 2, the editor function supports editing of moving images, voice images and images. In addition, the editor supports file creation, saving, media component insertion, control and deletion, screen editing, player control, object property setting and change.

Therefore, the manager creates the target advertisement using the editor function. 4 is an example of a target advertisement production editor for a publicity. Media insertion and deletion can be performed using the media component management function. Attribute and control settings can be made. Scene setting as shown in FIG. 5 is possible. Player control interlocking is also possible.

Here, the player control interlocking function includes player play / stop control, full screen preview, magnification (ratio) enlargement and reduction.

In addition, the object attribute management function includes object management, color, size, order, transparency support, and attribute setting and changing functions to be generated in screen designing.

Next, the administrator manages the schedule of the target advertisement through the function of the advertisement operation management module 160 and manages the event. Here, as shown in FIG. 3, the advertisement management module 160 supports a target advertisement management function, an event management function, an advertisement schedule management function, and a group / user management function.

For example, advertisement schedule management is a time selection based scheduler function that sets a one-day (24-hour) standard as a basis, and sets group management, schedule, and the like. 6 is an illustration of a time-based scheduler screen. It also supports digital signage setting function, target advertisement setting condition linkage function and event setting condition linkage function.

Also, the group / user management is a store user and a digital signage management function, including setting a usage right or checking a digital signage real time status. Group management can set the digital signage managed by the owner (user) or can organize a number of digital signage into several groups.

Also, the target advertisement management manages the target advertisement function using the attribute recognition result. For example, it manages the recognition result of gender (female / male), age group (10s / 20s / 30s ...), and manages advertisement exposure of product advertisement or promotion (coupon for discount event, etc.). For example, if a device is accessed by many female customers, it exposes 000 product (menu) ads, and if a device is accessed by a lot of male customers, it exposes *** product (menu) advertisement. In addition, the store owner can manage the target advertisement by setting the target advertisement condition, and manage the advertisement exposure through the digital signage installed in the store.

Event management also promotes events such as discount events, new product launch events, and weekend surprise events. Here, the store owner can input the contents of the event. Event advertisements linked to beacons installed in stores are also available.

Here, the advertisement production module 150 included in the small-sized store management system 100 manages the store-specific classes through the store-specific class management module 170. The management of each store class includes media resource file management, management of advertised advertisement file produced, image file management for advertisement effect analysis, and advertisement effect analysis reporting file management.

Meanwhile, for the real-time event-based target advertisement, a beacon 320 is installed at an appropriate position for each store. Here, the beacon 320 is installed at a specific position outside the store or inside the store. Stores the unique device ID value for each store in the web DB 120 in the small store management system 100 as an ID. In addition, a URL linked to a unique ID (registered ID) to be continuously transmitted by the beacon 320 is registered. When the user accesses the detection distance area of the beacon 320 by using the user terminal 400 outside the store or inside the store, the user loads the URL and loads an advertisement corresponding to the ID associated with the device in the web database Display it on the screen.

Here, the beacon event scenario for the real-time event advertisement will be described in more detail as follows.

A promotional message using the Advertising mode of the beacon 320 is sent out and a real-time event advertisement is executed in such a manner that a message pop-up is performed in a smartphone (user terminal) by a customer who installed an application distributed in a store. Here, the customer may be a customer visiting the store or a customer passing in front of the store. The beacon 320 is preferably installed inside the store and outside the store. 8 is an example of executing an event advertisement using a beacon.

As such, in order to minimize the cost of implementing promotional advertisements in a small-sized store, the present invention enables the production of promotional advertisements, production and transmission of event advertisements, and display using digital signage based on cloud computing.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It is obvious to those who have.

The present invention is applied to a technique of transmitting a target advertisement to a user terminal in a small-sized store.

100: Small store management system
110: Cloud interface module
120: Database
130: Customer recognition module
140: Advertising Effectiveness Analysis Module
150: Target Ad Production Module
160: Ad Operations Management Module
170: Store-specific class management module
200: Network
300: Store system
310: Digital signage
320: Beacon
330: management terminal
400: User terminal

Claims (8)

As a cloud-based small store management system for digital signage advertising,
By utilizing the store system and cloud-based technology, we can identify customers, analyze the advertising effects, support the production of target advertisements in stores, support scheduling to display the created target advertisements through digital signage in stores, A small store management system for managing beacon events; And
And transmitting the target recognition data to the small store management system, transmitting advertisement viewing information to a user terminal connected via a beacon, and transmitting the advertisement viewing information to the small shop management system And a store system for creating a target advertisement for publicity through a target advertisement production module and displaying a target advertisement by scheduling,
The store system includes a beacon for transmitting a real-time event advertisement to a store visitor or a customer outside the store,
The beacon is automatically connected to a registered user terminal within a sensing distance, and when the connection is established, the beacon transmits URL information capable of viewing a real-time event advertisement to the user terminal,
The above-mentioned small-sized store management system includes a target advertisement production module that supports a storage function of an editor and data cloud storage for video, voice, and image, thereby supporting advertisement management and advertisement production in a store device.
The target advertisement production module supports a file creation and storage function based on the editor, supports media component insertion, control and deletion functions, supports a screen editing function, supports a player control function, Wherein said at least one of said at least one of said at least one of said at least one of said at least two of said at least one of said at least one of said at least one of said at least one of said at least one of said plurality
The small-sized store management system according to claim 1, further comprising: a cloud interface module for interfacing data with the store system on a cloud-based basis; A customer recognition module for recognizing the customer data transmitted from the store system through the cloud interface module and recognizing the customer's sex, age, and the number of accesses and storing customer information for each store in a database; And an advertisement effect analysis module for statistically processing customer information for each store stored in the database through attribute recognition and context recognition technology to analyze advertisement effects.
delete The small-sized store management system according to claim 2, wherein the small-sized store management system includes an advertisement management module for creating event advertisements, which are generated at a store from time to time, and transmitting the generated advertisement advertisements to user terminals, and managing the produced advertisements. Based small store management system.
[Claim 4] The system of claim 1, wherein the store system comprises: a digital signage for photographing a store visitor and displaying a target advertisement produced in association with the small store management system; And a management terminal for managing the digital signage and beacon and for creating a target advertisement based on cloud computing in cooperation with the small store management system and scheduling the produced advertisement. Based small store management system.
The digital signage according to claim 5, further comprising: a camera for photographing a customer; A target recognition platform for recognizing a customer from an image photographed by the camera; And a set-top box for displaying the target advertisement through a display device. ≪ RTI ID = 0.0 > 11. < / RTI >
delete The method according to claim 1, wherein the user terminal automatically loads a URL when approaching the beacon detection distance, and displays a target advertisement provided on the web in the small-sized store management system. Small store management system.

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