KR101206264B1 - Method of providing advertisement in agumented reality game - Google Patents

Abstract

A method of providing an advertisement through a game server in an augmented reality game targeting a terminal including a position determination means includes defining a virtual advertisement on a virtual space in which an augmented reality game proceeds; Receiving location information of the terminal obtained using the location information; And transmitting the virtual advertisement image to the terminal together with the image for the augmented reality game corresponding to the position information of the terminal.

Description

METHOD OF PROVIDING ADVERTISEMENT IN AGUMENTED REALITY GAME [0002]

Field of the Invention [0002] The present invention relates to an augmented reality game, and more particularly, to a harmonization of an augmented reality game and an advertisement.

Augmented reality means adding artificially processed information to the real world and displaying it as one image. Recently, a lot of software using augmented reality idea is being developed as a smartphone or a multifunctional terminal is provided.

In recent years, games using an augmented reality have been increasingly being developed. An image of a real world is acquired through a camera built in a terminal, and a specific character, a target object, or a game effect is projected And attempts to reflect it in the game are being made.

Until now, such augmented reality game has been independently performed in one terminal. However, as the performance of a terminal and the communication capability of a terminal are improved, an augmented reality game using a network can be developed, It is also feasible that a plurality of users share a virtual space.

Therefore, various advertisement techniques can be applied in response to sharing a virtual space.

The present invention provides a method of providing an advertisement in a game server capable of providing an advertisement in addition to a game in a game using an augmented reality.

The present invention relates to a game in which a plurality of game users who share a specific region or a specific point of time can provide an image according to their positions and their respective points of view as if virtual advertisements exist on actual buildings or terrains in their respective terminals And provides a method for providing an advertisement through a server.

According to an exemplary embodiment of the present invention, an advertisement providing method of an augmented reality game targets an augmented reality game that targets a terminal including a location obtaining means. To this end, in the game server, a virtual advertisement is defined in a virtual space in which an augmented reality game proceeds, a step of receiving location information of the terminal obtained using the positioning means, And transmitting the virtual advertisement image to the terminal together with the image for the augmented reality game.

The game server uses the network to not only provide images for games to each terminal but also, from the viewpoint of each terminal, the location information of each terminal, And an image of water is also provided. Accordingly, the user can enjoy the game by projecting the advertisement image to the real world along with the virtual game image through each terminal, and the company operating the game server can generate the profit through the advertisement service through the advertisement have.

In the present specification, the augmented reality game includes all the games using the result of projecting a virtual image on an image of the real world, and defines a virtual space formed based on the real world, It can include not only games that attack objects, but also games that guide you to perform specific items or missions while moving through a virtual space based on the real world.

The terminal is basically an electronic equipment for performing an augmented reality game, including a positioning means and a camera. The game server can determine the location of the terminal through the location determination means and can transmit appropriate image information according to the location information of each terminal. For example, the terminal may be a smart phone, but it may include a device capable of interactive communication with a tablet PC or a 3D augmented reality eyeglass, and capable of image transmission and calculation.

The position determination means may include a device such as a GPS (Global Positioning System) that can generate and provide position information such as coordinates of the position information of the terminal. However, other position information acquisition methods may be applied. For example, after acquiring an image through a camera and transmitting the acquired image to a server, the transmitted image is compared with an existing stored image, And so on can also be referred to as a kind of position detecting means.

In this specification, an advertisement may refer to an advertisement form of a real world or a new advertisement form. For example, it is possible to refer to a wall signboard, a signboard, a three-dimensional advertisement, an advertisement balloon, an airplane, etc. existing in the real world. Location information can be provided.

According to the above description, the game server can provide the game related image and the advertisement related image in the form of the image processed and processed in advance in the terminal. However, since the performance of the terminal is remarkably improved, It is also possible to provide the original image together with the positional information and to display the game related image and the advertisement related image by itself through calculation and processing of the terminal itself.

To this end, according to an exemplary embodiment of the present invention, a method of providing an advertisement through a game server in an augmented reality game targeting a terminal including position determination means includes the steps of: The method of claim 1, further comprising the steps of: defining a virtual advertisement; receiving location information of the terminal obtained using the location information; and transmitting the image for the augmented reality game and the virtual advertisement image To the terminal.

Accordingly, the game server delivers the game-related image and the advertisement image in advance to the terminal during the initial loading of the game. As the game progresses, the server displays the image displayed on the terminal according to the state and location information of the game- Can be calculated and formed by itself. In this case, the network usage can be relatively reduced, and a plurality of users can play a smooth game in real time.

The advertisement providing method of the present invention can effectively provide advertisements in addition to images for games in a game using an augmented reality.

In addition, since the virtual space is used as a reference, a new advertisement area can be provided beyond the existing advertisement target range.

A plurality of game users sharing a specific region or a specific time point can provide an image according to their respective positions and respective viewpoints as if virtual advertisements exist in actual buildings or terrains in their respective terminals.

Since the computerized image is used, it is possible to easily provide an advertising technique which has been difficult to implement in a conventional signboard or the like and which has been economically burdensome.

1 is a view for explaining an image obtained through a camera in a conventional terminal.
2 is a diagram for explaining a progress of augmented reality game in a terminal according to an embodiment of the present invention.
3 is a view for explaining a process of simultaneously providing an augmented reality game and an advertisement in a terminal according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to the embodiments. For reference, the same numbers in this description refer to substantially the same elements and can be described with reference to the contents described in the other drawings under these rules, and the contents which are judged to be obvious to the person skilled in the art or repeated can be omitted.

1 is a view for explaining an image obtained through a camera in a conventional terminal.

Referring to FIG. 1, the illustrated screen may be a terminal in which an augmented reality game is not operated or an augmented reality game is running, but a game server has not yet transmitted an associated image. Or the augmented reality game is running but the position of each terminal is too far away from the virtual position of the game image or the camera view of each terminal does not look at the virtual position of the game image.

For reference, in the present embodiment, a screen for playing a game using the portable terminal 100 is described. However, in some cases, augmented reality equipment, such as augmented reality glasses or a goggle type terminal, It is also possible to use.

2 is a diagram for explaining a progress of augmented reality game in a terminal according to an embodiment of the present invention.

Referring to FIG. 2, in the augmented reality game, a game related image 110 may be projected on an image of a real world. For example, in this embodiment, the monster image 110 may be projected onto the image of the actual distance, and for this purpose, the game user may enjoy the virtual game as if the monster appeared on the actual street, have. As an example of an augmented reality game, it is possible to provide a variety of game related images depending on the type, function, and story of the game.

3 is a view for explaining a process of simultaneously providing an augmented reality game and an advertisement in a terminal according to an embodiment of the present invention.

Referring to FIG. 3, the advertisement image 120 may be virtually displayed on the terminal around the monster image for the augmented reality game of FIG.

To this end, it is necessary to define a virtual advertisement on a virtual space where an augmented reality game proceeds. The virtual space can be defined on the basis of the real world, and the location and size of the virtual advertisement can also be defined in a virtual space based on the real world. On the game server, advertisements can be assigned to walls, rooftops, and terrains of buildings that can be seen around the game during the game. The content represented in the advertisement may be defined by the purchase of the advertiser, the auction of the advertiser, or the selection of the game operator. During the game, the advertisement may provide a static image or a dynamic image, Or may show related products or images in turn, and advertisers may change during the game.

In addition, although a plurality of terminals may provide the same advertisement at the same position in a virtual space, the game server may randomly provide different advertisements according to each terminal, To be exposed.

The advertisement may be provided in the form of a wall signboard or a door board. The advertisement may be provided in the form of a signboard in a geographical form, not a building, or may be provided in the form of a props, a poster, a banner or the like. It is also possible to advertise moving advertisements in the air, such as an airplane with an advertising balloon or a banner, or in the form of a bus or a truck in which the advertisement is expressed. Of course, such advertisements may be programmed to be damaged or repositioned by the character of the game or by the user as part of the game.

The game server includes receiving location information of the terminal obtained from the terminal using the location information. Through the approval process of the terminal, the game server can receive the location information of each terminal. Based on the location information, it is possible to know where the terminal is located, in which direction the game related image is based, And how it will look.

The game server can primarily grasp a game-related image that is predetermined or calculated in advance, and can secondarily grasp the position of the terminal using information received from each terminal. Also, while projecting game-related images, advertisements can be provided at the same time.

For example, as shown, in an augmented reality game for the purpose of killing monsters, an image may be transmitted so that a virtual advertisement image 120 is visible on a wall or roof of a building, It is possible to change the object of the monster image and the surrounding advertisement image according to the position change, the sight line change, and the like.

The images of FIG. 3 can be calculated in the game server and provided to each terminal in the form of an image. However, as the number of game users increases, the burden of the network in a certain area may increase, and the game may be temporarily disconnected.

However, according to the terminal performance, the game server can directly transmit a game related image (e.g., a three-dimensional image or a plurality of various two-dimensional images), its location information, and an advertisement image and its location information to the terminal. The game server may transparently process the game related image 110 and the advertisement image 120 so that the projection is applied to the game image so that the game image overlays the game image 110 and the advertisement image 120. In addition, The image related to the game and the image of the advertisement can be modified in accordance with the game.

Of course, in consideration of the network and the terminal performance, the terminal may process the game-related image and the advertisement image all or only partially. For example, an image of a monster or the like may be processed by the terminal, and the advertisement may be selected and processed by the game server, and the main character may be processed by the terminal and the surrounding environment may be processed by the game server. That is, various image processing methods are possible through mutual harmonization of terminal and game server.

The virtual advertisement may be provided as a still image or a dynamic image, and the position sensing means may include a GPS module and a gravitational acceleration sensor. The GPS module can acquire information on the direction of the game user adjacent to the target location and how far away it is from the target location. The gravitational acceleration sensor can detect the user's position, Information can be obtained.

The image for the augmented reality game and the imagery of the virtual advertisement can be adjusted in accordance with the surrounding building and the terrain where the terminal is located. In some cases, the advertisement is not visible behind the building in a specific direction. The game can be designed so that this phenomenon occurs in augmented reality reflecting the real world.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It can be understood that

100: terminal 110: game related image
120: Advertising image

Claims (13)

1. A method for providing an advertisement through a game server in an augmented reality game, which is directed to a terminal including a GPS module, a gravity acceleration sensor and a camera,
Defining an absolute position, shape, shape or motion of the virtual advertisement such that it exists in a real building or terrain in a virtual space where an augmented reality game is being played;
Receiving location information of the terminal and viewpoint information of the camera obtained using the GPS module and the gravitational acceleration sensor; And
And transmitting the imaginary advertisement image to the terminal together with the image for the augmented reality game corresponding to the position information of the terminal and the viewpoint information of the camera,
Wherein the advertisement image is changed corresponding to a viewpoint of the camera that looks at the actual building or the terrain at the location of the terminal,
Wherein an image provided by the game server is superimposed on an actual image obtained from a camera of the terminal and is provided in a transparent manner in the periphery excluding the image for the augmented reality game and the imagery of the advertisement, A method of providing an advertisement for a game. delete The method according to claim 1,
Wherein the virtual advertisement is provided as if it is located on a wall surface or an upper portion of a neighboring building in an area where the terminal is actually located. The method according to claim 1,
Wherein the virtual advertisement is provided as if the terminal is provided to stop or move on the empty space of an area where the terminal is actually located. The method according to claim 1,
Wherein the virtual advertisement is provided as a still image or a dynamic image. delete delete delete delete 1. A method for providing an advertisement through a game server in an augmented reality game, which is directed to a terminal including a GPS module, a gravity acceleration sensor and a camera,
Defining an absolute position, shape, shape or motion of the virtual advertisement such that it exists in a real building or terrain in a virtual space where an augmented reality game is being played;
Receiving location information of the terminal and viewpoint information of the camera obtained using the GPS module and the gravitational acceleration sensor; And
And transmitting information on absolute position, shape, shape, or motion to the terminal for realizing the image for the augmented reality game and the virtual advertisement image,
Wherein the image for the augmented reality game and the virtual advertisement image are changed corresponding to the viewpoint of the camera looking at the actual building or the terrain at the terminal,
Wherein the image provided by the terminal is provided so as to be transparently processed around the image except for the image for the augmented reality game and the image for the virtual advertisement so as to overlap with the actual image obtained from the camera of the terminal, / RTI > 11. The method of claim 10,
Wherein the virtual advertisement is provided as if it is located on a wall surface or an upper portion of a neighboring building in an area where the terminal is actually located. 11. The method of claim 10,
Wherein the virtual advertisement is provided as if the terminal is provided to stop or move on the empty space of an area where the terminal is actually located. 11. The method of claim 10,
Wherein the virtual advertisement is provided as a still image or a dynamic image.

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