JP6853286B2 - Providing equipment, providing method and providing program - Google Patents

Description

The present invention relates to a providing device, a providing method, and a providing program.

Conventionally, in an electronic commerce service, a technique of using a review of a product posted by a user has been known. For example, in an electronic commerce system, among review sentences related to a commercial transaction target satisfying a search condition, the review sentences by a common reviewer are visually output in a side-by-side arrangement, thereby facilitating the user to read and compare the review sentences. Technology has been proposed.

Japanese Unexamined Patent Publication No. 2013-97468

However, the above-mentioned prior art cannot always provide information prompting the purchase of a product. For example, in the above-mentioned prior art, among the product review texts that include the character string input by the user in the product name, the review texts by the same reviewer are only displayed so that they can be read and compared, and information prompting the purchase of the product can be provided. Not necessarily.

The present application has been made in view of the above, and an object of the present application is to provide a providing device, a providing method, and a providing program capable of providing information prompting the purchase of a product.

The providing device according to the present application is a first providing unit that provides purchaser information indicating one or a plurality of preset purchasers, and information posted by a purchaser selected by the user among the purchasers. An acquisition unit that acquires explanatory information indicating a description of a transaction target purchased by the purchaser, explanatory information acquired by the acquisition unit, information indicating the transaction target, and the selected purchaser. It is characterized in that it is provided with a second providing unit that provides information indicating the above to the user.

According to one aspect of the embodiment, there is an effect that information prompting the purchase of the product can be provided.

FIG. 1 is a diagram showing an example of the provision process according to the embodiment. FIG. 2 is a diagram showing a configuration example of the provision processing system according to the embodiment. FIG. 3 is a diagram showing a configuration example of the providing device according to the embodiment. FIG. 4 is a diagram showing an example of the behavior information storage unit according to the embodiment. FIG. 5 is a diagram showing an example of the purchaser information storage unit according to the embodiment. FIG. 6 is a diagram showing an example of an explanatory information storage unit according to the embodiment. FIG. 7 is a flowchart showing an example of the procedure of the provision process according to the embodiment. FIG. 8 is a hardware configuration diagram showing an example of a computer that realizes the function of the providing device.

Hereinafter, a providing device, a providing method, and a mode for carrying out the providing program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the providing device, the providing method, and the providing program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. Embodiment]
The providing process realized by the providing apparatus and the like of the present embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of the provision process according to the embodiment. In the example shown in FIG. 1, the providing processing system 1 has a terminal device 10 and a providing device 100. The terminal device 10 and the providing device 100 are communicably connected by wire or wirelessly via a predetermined communication network (not shown). The providing processing system 1 shown in FIG. 1 may include a plurality of terminal devices 10 and a plurality of providing devices 100.

The terminal device 10 shown in FIG. 1 is an information processing device used by a user. For example, the terminal device 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like. Further, the terminal device 10 displays information on a predetermined electronic commerce service (hereinafter, may be simply referred to as “electronic commerce service”) distributed by the providing device 100 by a web browser or an application. Further, when the terminal device 10 receives the control information from the providing device 100 that realizes the display processing of the information distributed by the providing device 100, the terminal device 10 realizes the display processing according to the control information. In addition, the terminal device 10 transmits behavior information regarding the behavior of the user who uses the terminal device 10 on the electronic commerce service to the providing device 100. Further, the terminal device 10 includes explanatory information (review) input (posted) regarding a transaction target (arbitrary product or service) purchased by a user using the terminal device 10 through an electronic commerce service, and a purchaser indicating the user. Information is transmitted to the providing device 100.

In the example shown in FIG. 1, the terminal device 10 is a smart device such as a smartphone or a tablet used by a user. Further, in the example shown in FIG. 1, the terminal device 10 will be described as the terminal device 10-11 to 10-N (N is an arbitrary natural number) according to the user who uses the terminal device 10. For example, the terminal device 10-11 is a terminal device used by a user (user U11) identified by the user ID "U11". Further, in the following, when the terminal device 10-11 to 10-N will be described without particular distinction, it will be referred to as the terminal device 10.

The providing device 100 shown in FIG. 1 is a server device that provides a predetermined electronic commerce service to a user who uses the terminal device 10. In the example shown in FIG. 1, the providing device 100 acquires action information from the terminal device 10 and stores it in the action information storage unit. Further, the providing device 100 acquires the purchaser information transmitted from the terminal device 10 and stores it in the purchaser information storage unit. Further, the providing device 100 acquires the explanatory information transmitted from the terminal device 10 and stores it in the explanatory information storage unit.

Hereinafter, the providing process performed by the providing device 100 will be described with reference to FIG. In the following description, an example will be shown in which the information provided by the providing device 100 is displayed on the terminal device 10-11 used by the user U11. Further, in the following description, it is assumed that the screen for displaying the information related to the electronic commerce service has already been distributed to the terminal device 10.

First, the process of acquiring information about each user who uses the terminal device 10 will be described.

First, the providing device 100 acquires the behavior information of the user U11 in the electronic commerce service (step S11). For example, in the example of FIG. 1, the providing device 100 acquires the purchase history, browsing history, input search query, and the like of the user U11 in the electronic commerce service from the terminal device 10-11 as action information.

Subsequently, the providing device 100 provides behavior information, purchaser information, and behavior information in the electronic commerce service of users other than the user U11 (users U21, U22, etc. shown in FIG. 1, hereinafter may be referred to as "reviewer"). Acquire explanatory information (step S12). For example, in the example of FIG. 1, the providing device 100 acquires the purchase history, browsing history, input search query, and the like of the reviewer in the electronic commerce service from the terminal devices 10-21, 10-22, and the like as action information. Further, in the example of FIG. 1, the providing device 100 acquires personal information such as an icon image showing the reviewer and the profile information of the reviewer from the terminal devices 10-21, 10-22, etc. as purchaser information. Further, in the example of FIG. 1, the providing device 100 is a product evaluation value (score), a review (text information), and a product image (for example, an image provided on an electronic commerce service) sent by the reviewer to the providing device 100. , An image of the product captured by the reviewer using the terminal device 10), the category to which the product belongs, and the like are acquired as explanatory information.

The providing device 100 may perform the processing of step S12 first, or the processing of step S11 and step S12 may be performed at the same time. In addition, the providing device 100 may acquire behavior information, purchaser information, and explanatory information from the terminal device 10 at any time and update the information.

Next, the process when the screen related to the electronic commerce service is displayed on the terminal device 10-11 will be described.

First, the providing device 100 provides the purchaser information displayed on the screen related to the electronic commerce service (step S21). For example, in the example of FIG. 1, the providing device 100 provides purchaser information displayed in the area AR 11 included in the screen W1 of the terminal device 10-11, which is the initial display screen (top page) of the electronic commerce service. Here, in the example of FIG. 1, the providing device 100 has a predetermined threshold value (for example, 50 cases, 100 cases) among the reviewers, in which the behavior information is similar to that of the user U11 and the number of products to which the explanatory information is transmitted is a predetermined threshold value. The above users are identified, and purchaser information corresponding to the identified users is provided. In the example of FIG. 1, the providing device 100 shall provide the purchaser information corresponding to the user U21. In this case, the providing device 100 provides the icon image or the like of the user U21 as the purchaser information.

As shown in FIG. 1, the providing device 100 may provide information based on the explanatory information transmitted by the user U21 in addition to the purchaser information corresponding to the user U21. For example, when the explanatory information about the product belonging to the category "daily necessities" among the explanatory information transmitted by the user U21 is equal to or more than a predetermined threshold value (for example, 50%), the providing device 100 uses the text information "as information about the user U21". We are familiar with daily necessities! " Further, for example, the providing device 100 may provide information about a product corresponding to the explanatory information to which a high score is given among the explanatory information transmitted by the user U21 as information about the "recommended product" by the user U21. ..

Further, for example, the providing device 100 may provide the information about the product corresponding to the behavior information of the user U11 among the explanatory information transmitted by the user U21 as the information about the "recommended product". For example, when the behavior information of the user U11 includes a large amount of browsing history of products belonging to the category "shoes", the providing device 100 includes the products belonging to the category "shoes" and the categories among the explanatory information transmitted by the user U21. Information on products belonging to categories related to "shoes" (for example, fashion-related categories "tops" and "bottoms") is provided as information on "recommended products" by user U21.

Further, the providing device 100 may provide the purchaser information on the screen displayed according to the information input by the user U11 in the process of searching for the product. For example, in the example of FIG. 1, the providing device 100 is displayed in the area AR21 of the screen W2 displayed by the terminal device 10-11 according to the product category "baby products" selected by the user U11 on the screen related to the electronic commerce service. Provide purchaser information. Here, in the example of FIG. 1, the providing device 100 selects users whose number of transmitted description information of products belonging to the category “baby products” is equal to or more than a predetermined threshold value (for example, 50 cases or 100 cases) among the reviewers. Provide purchaser information (icon image of the specified user) corresponding to the specified and specified user.

Subsequently, the providing device 100 acquires explanatory information corresponding to the reviewer selected by the user U11 (step S22). Here, in the example of FIG. 1, it is assumed that the user U11 selects the user U21 on the screen W1 or W2. In this case, the providing device 100 acquires the explanatory information transmitted by the user U21 from the explanatory information storage unit.

When the user U21 is selected on the screen W2, the providing device 100 may acquire the explanatory information of the product belonging to the category "baby products" from the explanatory information storage unit among the explanatory information transmitted by the user 21. Good.

Subsequently, the providing device 100 provides the acquired explanatory information, the product information related to the product corresponding to the explanatory information, and the purchaser information of the user U21 (step S23). For example, in the example of FIG. 1, the providing device 100 displays explanatory information, product information, and purchase on the screen W3 displayed by the terminal device 10-11 when the reviewer provided on the screen W1 or W2 is selected by the user U11. Provide personal information. As shown in FIG. 1, the screen W3 includes an area AR31 for displaying a reviewer's icon image and profile information, and an area AR32 for displaying a review by the reviewer and a product image for each product. Here, when the product displayed in the area AR 32 is selected by the user U11, the terminal device 10-11 displays the product information corresponding to the product. For example, the terminal device 10-11 displays a page (sales content) on the electronic commerce service corresponding to the product selected by the user U11.

Even if the providing device 100 acquires the explanatory information of the product or the category of the specified product based on the user's behavior information, and provides the acquired explanatory information and the purchaser information of the user who posted the explanatory information. Good. For example, in the example of FIG. 1, the providing device 100 has a high degree of interest of the user U11 based on the purchase history, browsing history, search history, etc. of the product of the user U11 within a predetermined period (for example, the latest one week). Identify the estimated product or category of product. Then, the providing device 100 acquires the evaluation by the user who browses the explanatory information together with the explanatory information of the specified product or the category of the product, and based on the acquired evaluation, the explanatory information and the reviewer who posted the explanatory information. The purchaser information of the above is provided to the terminal device 10-11. For example, in the example of FIG. 1, the providing device 100 acquires information on evaluation by a user who has viewed the explanatory information together with the explanatory information, and obtains the highly evaluated explanatory information and the purchaser information of the reviewer who posted the explanatory information. It is preferentially provided to the terminal device 10-11.

In the electronic commerce service, one of the criteria for determining the product to be purchased by the user is the review of the product by another user. However, conventionally, reviews in electronic commerce services have a problem that the information about the user who posted the review is unclear and the reliability of the review is low.

On the other hand, the providing device 100 according to the above embodiment posts a lot of reviews to the user in the reviewer having similar behavioral information and the category of the product that the user is searching for in the product search process. You can provide a review of a product by that reviewer, along with information about the reviewer (in other words, a reviewer who is more familiar with the category of product you are searching for). That is, the providing device 100 according to the embodiment can provide information prompting the user to purchase the product.

[2. Configuration of provided processing system]
Next, the provided processing system 1 for realizing the above-mentioned information processing will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the provision processing system according to the embodiment. As shown in FIG. 2, the providing processing system 1 according to the embodiment includes a terminal device 10 and a providing device 100. The terminal device 10 and the providing device 100 are connected to each other via a network N so as to be able to communicate with each other by wire or wirelessly. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (mobile phone network, fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network N may include a wired network or may include a wireless network. Further, the providing processing system 1 shown in FIG. 2 may include a plurality of terminal devices 10 and a plurality of providing devices 100.

The terminal device 10 is an information processing device used by the user. The terminal device 10 displays the information provided by the providing device 100 by a web browser or an application. Further, when the terminal device 10 receives the control information from the providing device 100 that realizes the display processing of the information provided by the providing device 100, the terminal device 10 realizes the display processing according to the control information. Further, the terminal device 10 transmits the behavior information regarding the user's behavior on the electronic commerce service provided by the providing device 100 to the providing device 100. Further, the terminal device 10 transmits the explanatory information (review) posted about the transaction target (product) purchased by the user in the electronic commerce service provided by the providing device 100, and the purchaser information indicating the user to the providing device 100. ..

The providing device 100 is a server device that provides an electronic commerce service. The providing device 100 manages the action information, the explanatory information, and the purchaser information transmitted from the terminal device 10. The providing device 100 may be a server that distributes application data itself related to the electronic commerce service. Further, the providing device 100 may function as a distribution device that distributes control information to the terminal device 10. Here, the control information is described in, for example, a script language such as Javascript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The application itself related to the content distributed from the providing device 100 may be regarded as the control information. The configuration of the providing device 100 will be described later.

[3. Information processing device configuration]
Next, the configuration of the providing device 100 will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the providing device according to the embodiment. As shown in FIG. 3, the providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 10 or the like.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 120 includes an action information storage unit 121, a purchaser information storage unit 122, and an explanatory information storage unit 123.

(About the behavior information storage unit 121)
The behavior information storage unit 121 stores behavior information related to the behavior of the user who uses the terminal device 10 on the electronic commerce service. Here, an example of the information stored in the behavior information storage unit 121 will be described with reference to FIG. FIG. 4 is a diagram showing an example of the behavior information storage unit according to the embodiment. In the example of FIG. 4, the action information storage unit 121 has items such as "user ID", "purchase history", "browsing history", and "search query".

The "user ID" indicates identification information for identifying a user. "Product name" indicates the name of the product. The "purchase history" indicates information about the product purchased by the user in the electronic transaction service provided by the providing device 100. Although FIG. 4 shows an example in which conceptual information such as "purchase history 11" is stored in "purchase history", in reality, identification information for identifying products, purchase date and time, and the like are stored. Will be done.

The "browsing history" indicates information about the product browsed by the user in the electronic transaction service provided by the providing device 100. Although FIG. 4 shows an example in which conceptual information such as "browsing history 11" is stored in "browsing history", in reality, identification information for identifying products, browsing date and time, and the like are stored. Will be done.

The "search query" indicates information regarding a search query entered by the user in the electronic transaction service provided by the providing device 100. Although FIG. 4 shows an example in which conceptual information such as "search query 11" is stored in the "search query", in reality, the search query entered by the user, the date and time when the search query was entered, etc. Is stored.

That is, an example is shown in which the "purchase history 11", "browsing history 11", and "search query 11" of the user identified by the user ID "U11" are stored.

(About the purchaser information storage unit 122)
The purchaser information storage unit 122 stores the purchaser information transmitted to the providing device 100 by the user who uses the terminal device 10. Here, an example of the information stored in the purchaser information storage unit 122 will be described with reference to FIG. FIG. 5 is a diagram showing an example of the purchaser information storage unit according to the embodiment. In the example of FIG. 5, the purchaser information storage unit 122 has items such as "user ID", "icon image", and "profile".

The "user ID" indicates identification information for identifying a user. The "icon image" indicates an icon image corresponding to the user. Although FIG. 5 shows an example in which conceptual information such as "icon image 1" is stored in the "icon image", in reality, the image, a file path name indicating the storage location, a URL, or the like is shown. Is stored.

A "profile" indicates information about a user's profile. In addition, although FIG. 5 shows an example in which conceptual information such as “profile 1” is stored in the “profile”, in reality, the product purchased in the user's gender, age, hobby, and electronic trading service is Text information about the category to which the product belongs, the category to which the product to which the description information is sent belongs, and the like are stored.

That is, FIG. 5 shows an example in which the user identified by the user ID “U21” transmits the purchaser information including the “icon image 1” and the “profile 1” to the providing device 100.

(About the explanatory information storage unit 123)
The explanatory information storage unit 123 stores explanatory information (review) posted to the providing device 100 by a user who uses the terminal device 10 regarding a transaction target (product) purchased by the electronic commerce service. Here, an example of the information stored in the explanatory information storage unit 123 will be described with reference to FIG. FIG. 6 is a diagram showing an example of an explanatory information storage unit according to the embodiment. In the example of FIG. 6, the purchaser information storage unit 122 has items such as "user ID", "category", "product ID", "score", "review", and "product image".

The "user ID" indicates identification information for identifying a user. "Category" indicates the category to which the product belongs. The "product ID" indicates identification information for identifying the product. The "score" indicates an evaluation value indicating the evaluation of the product by the user identified by the information stored in the "user ID". For example, in the example of FIG. 6, any one of five evaluation values from "1 (very bad)" to "5 (very good)" is stored.

The "review" indicates a review of the product by the user identified by the information stored in the "user ID". Although FIG. 6 shows an example in which conceptual information such as “review 1” is stored in “review”, text information indicating a product review is actually stored. "Product image" indicates an image of a product. Although FIG. 6 shows an example in which conceptual information such as “product image 1” is stored in the “product image”, in reality, the image included in the sales content corresponding to the product in the electronic commerce service, An image, a moving image, or a file path name or URL indicating the storage location of the moving image or the product imaged by the user identified by the information stored in the "user ID" using the terminal device 10 is stored.

That is, in FIG. 6, the user identified by the user ID "U21" belongs to the category "home appliances", and the evaluation value of the product identified by the product ID "P1" is evaluated as "5", and "review 1". An example in which the explanatory information including the “product image 1” is transmitted to the providing device 100 is shown.

(About control unit 130)
The control unit 130 is a controller, and for example, various programs stored in a storage device inside the providing device 100 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like use the RAM as a work area. It is realized by being executed. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 3, the control unit 130 according to the embodiment has a selection content providing unit 131, an acquisition unit 132, and a reviewer content providing unit 133, and realizes the functions and operations of information processing described below. Or execute.

(About Selected Content Provider 131)
The selected content providing unit 131 provides purchaser information indicating one or a plurality of preset purchasers. For example, the selected content providing unit 131 extracts the purchaser information stored in the purchaser information storage unit 122 based on a predetermined condition, and provides the extracted purchaser information to the terminal device 10.

In addition, the selected content providing unit 131 may provide purchaser information including an icon image indicating the purchaser. For example, in the example of FIG. 1, the selected content providing unit 131 provides an icon image or the like of the user U21 (purchaser) as the purchaser information.

In addition, the selected content providing unit 131 may provide purchaser information including information indicating a category to be traded in which the purchase frequency by the purchaser satisfies a predetermined condition. For example, in the example of FIG. 1, the selected content providing unit 131 refers to the action information storage unit 121, and when the purchase frequency of the product belonging to the category “daily necessities” of the user U21 satisfies a predetermined condition, the text information “for daily necessities”. Provide purchaser information of user U21 including "Detailed!". For example, the selected content providing unit 131 may have a case where the ratio of products belonging to the category "daily necessities" among the products purchased by the user U21 is equal to or more than a predetermined threshold value (for example, 50%) or a predetermined period (for example, the latest). When a product belonging to the category "daily necessities" is purchased within a predetermined threshold value (for example, 10, 50) within one week (one month), the purchaser information of the user U21 including the text information "detailed in daily necessities!" Is provided. ..

In addition, the selected content providing unit 131 identifies a purchaser whose behavior information indicating the behavior in the predetermined electronic commerce service is similar to the user from the purchasers, and provides the purchaser information indicating the purchaser. May be good. For example, in the example of FIG. 1, the selected content providing unit 131 refers to the behavior information storage unit 121, identifies a user whose behavior information is similar to that of the user U11 among reviewers (purchasers), and identifies the user. Provide purchaser information corresponding to.

In addition, the selected content providing unit 131 identifies a purchaser whose purchase history or browsing history in a predetermined electronic commerce service is similar to that of the user from among the purchasers, and provides purchaser information indicating the purchaser. You may. For example, in the example of FIG. 1, the selected content providing unit 131 refers to the behavior information storage unit 121, and identifies a user whose purchase history or browsing history in the electronic commerce service is similar to that of the user U11 among the reviewers. And provide purchaser information corresponding to the identified user.

Further, the selected content providing unit 131 is a purchase having an attribute based on the transaction target to which the explanatory information is posted from the purchasers and having an attribute corresponding to the behavior information indicating the behavior of the user in the predetermined electronic commerce service. You may identify the person and provide purchaser information indicating the purchaser. For example, in the example of FIG. 1, it is assumed that the number of products belonging to the category "daily necessities" among the products to which the user U21 has posted explanatory information is equal to or more than a predetermined threshold value (for example, 50, 100). In this case, the selected content providing unit 131 sets the attribute of the user U21 to "detailed in daily necessities", and for a user whose behavior information includes purchase history or browsing history of products belonging to the category "daily necessities", the user. Provide purchaser information indicating U21.

In addition, the selected content providing unit 131 may provide purchaser information indicating the number of transaction targets to which the explanatory information has been posted, or the purchaser whose evaluation of the explanatory information satisfies a predetermined condition. For example, in the example of FIG. 1, the selected content providing unit 131 refers to the explanatory information storage unit 123, and indicates a purchase indicating a reviewer in which the number of products to which the explanatory information is posted is equal to or greater than a predetermined threshold value (for example, 50, 100). Provide personal information. Further, in the example of FIG. 1, the selected content providing unit 131 indicates an index value (for example, "1 (not helpful)" to "5" indicating the evaluation of each explanatory information by the user who viewed the explanatory information (review). Buyer information indicating a reviewer whose average value (indicator value in 5 stages up to (very helpful)) is equal to or greater than a predetermined threshold value (for example, the average of the index values of all explanatory information is 4) or more. I will provide a.

The selected content providing unit 131 may specify the reviewer based on the number of times (Page View) that the explanatory information is displayed on the terminal device 10 and provide the purchaser information of the specified reviewer. For example, the selected content providing unit 131 preferentially provides the purchaser information as the reviewer accumulates the number of times the explanatory information is displayed. Then, the selected content providing unit 131 lowers the priority when providing the purchaser information as the reviewer has less cumulative number of times the explanatory information is displayed.

Further, the selected content providing unit 131 reviews the terminal device 10 based on the number of transitions to the screen related to the product corresponding to the explanatory information via the screen displaying the explanatory information, or the transition rate (Click Through Rate). May be identified and the buyer information of the identified reviewer may be provided. For example, the selected content providing unit 131 preferentially provides the purchaser information as the reviewer accumulates the number of transitions to the screen related to the product. Further, for example, the selected content providing unit 131 preferentially provides the purchaser information as the reviewer has a higher ratio of transitioning to the screen related to the product. Then, the selected content providing unit 131 lowers the priority when providing the purchaser information as the reviewer has a lower ratio of transitioning to the screen related to the product.

In addition, the selected content providing unit 131 performs a predetermined action (for example, a predetermined action associated with the user who puts the product in the cart in the electronic commerce service) performed by the user who browses the explanatory information with respect to the product corresponding to the explanatory information. The reviewer may be specified based on the number of times (such as adding a product to the list) or the ratio thereof, and the purchaser information of the specified reviewer may be provided. For example, the selected content providing unit 131 preferentially provides the purchaser information as the reviewer who has viewed the explanatory information performs a predetermined action more frequently. Further, for example, the selected content providing unit 131 preferentially provides the purchaser information as the reviewer has a higher ratio of the number of times the user who has viewed the explanatory information has performed a predetermined action. Then, the selected content providing unit 131 lowers the priority when providing the purchaser information as the reviewer has a lower ratio of the number of times the user who has viewed the explanatory information has performed a predetermined action.

In addition, the selected content providing unit 131 identifies the reviewer based on the number of times the user who viewed the explanatory information purchased the product corresponding to the explanatory information or the ratio (Conversion Rate), and the purchaser of the specified reviewer. Information may be provided. For example, the selected content providing unit 131 preferentially provides the purchaser information as the reviewer who has viewed the explanatory information purchases the product corresponding to the explanatory information more frequently. Further, for example, the selected content providing unit 131 preferentially provides the purchaser information as the reviewer has a higher ratio of the number of times the product corresponding to the explanatory information is purchased. Then, the selected content providing unit 131 lowers the priority when providing the purchaser information as the reviewer has a lower ratio of the number of times the product corresponding to the explanatory information is purchased.

In addition, the selected content providing unit 131 is a purchaser from among the purchasers whose purchase frequency of the transaction target belonging to the category corresponding to the search query input by the user or the category selected by the user satisfies a predetermined condition. May be specified and purchaser information indicating the purchaser may be provided. For example, in the example of FIG. 1, when the user U11 selects the product category "baby products" on the screen related to the electronic commerce service, the selected content providing unit 131 describes the products belonging to the category "baby products" among the reviewers. A user whose number of transmitted information is equal to or more than a predetermined threshold value (for example, 50 cases or 100 cases) is specified, and purchaser information (icon image of the specified user) corresponding to the specified user is provided.

(About acquisition unit 132)
The acquisition unit 132 acquires the explanatory information indicating the explanation of the transaction target purchased by the purchaser, which is the information posted by the purchaser selected by the user among the purchasers. For example, in the example of FIG. 1, when the user U11 selects the user U21 on the screen W1 or W2, the acquisition unit 132 acquires the explanatory information transmitted by the user U21 from the explanatory information storage unit 123.

In addition, the acquisition unit 132 may acquire explanatory information which is a review regarding the transaction target posted by the purchaser. For example, in the example of FIG. 1, the acquisition unit 132 acquires explanatory information which is a review posted by the user U21 regarding the product.

(About Reviewer Content Provider 133)
The reviewer content providing unit 133 provides the user with the explanatory information acquired by the acquiring unit 132, the information indicating the transaction target, and the information indicating the selected purchaser. For example, in the example of FIG. 1, the reviewer content providing unit 133 provides purchaser information including a reviewer's icon image and profile, and explanatory information including a review by the reviewer and a product image.

Further, when the information indicating the transaction target is selected by the user, the reviewer content providing unit 133 may provide the sales content of the transaction target corresponding to the information indicating the transaction target. For example, on the screen W3 of FIG. 1, when the product displayed in the area AR 32 is selected by the user U11, the reviewer content providing unit 133 displays a predetermined page on the electronic commerce service corresponding to the selected product. For example, in the example of FIG. 1, when the product displayed in the area AR 32 is selected by the user U11, the reviewer content providing unit 133 displays the page of the store in the electronic commerce service in which the user U21 purchased the product.

Further, the reviewer content providing unit 133 may provide the page of the store in the electronic commerce service based on the selling price of the transaction target when the information indicating the transaction target is selected by the user. For example, the reviewer content providing unit 133 preferentially provides the page of the store selected by the user with the lower asking price of the transaction target. Further, for example, the reviewer content providing unit 133 preferentially provides the page of the store in the electronic commerce service that offers the sale (discount) of the transaction target selected by the user.

Further, the reviewer content providing unit 133 may provide the page of the store in the electronic commerce service based on the transaction record of the transaction target when the information indicating the transaction target is selected by the user. For example, the reviewer content providing unit 133 preferentially extracts the transaction target selected by the user or the store having the higher number of sales, sales, etc. in the category to which the transaction target belongs, and provides the page of the extracted store. ..

Further, when the information indicating the transaction target is selected by the user, the reviewer content providing unit 133 may provide the page of the store having the inventory of the transaction target among the stores in the electronic commerce service.

Further, the reviewer content providing unit 133 may provide the page of the store in the electronic commerce service based on the evaluation of the store when the information indicating the transaction target is selected by the user. For example, the reviewer content providing unit 133 preferentially extracts and extracts stores having a higher evaluation (for example, evaluation regarding shipping speed, user support, etc.) for the store included in the explanatory information posted by the user who used the store. Provide the page of the store. Further, for example, the reviewer content providing unit 133 preferentially extracts the store having a lower ratio of sales canceled after purchase (store convenience cancellation rate) due to the convenience of the store, and provides the extracted store page. To do.

In addition, the reviewer content providing unit 133 is a sales promotion cost (a cost paid from the store to the provider of the electronic commerce service in order to promote the sales of the trading target when the information indicating the trading target is selected by the user. For example, the store page may be provided based on advertising costs, store opening fees in the electronic commerce service, costs used for operating the electronic commerce service, and the like). For example, the reviewer content providing unit 133 preferentially extracts the store having a higher ratio of the sales promotion cost and the sales promotion cost to the price of the transaction target, and provides the page of the extracted store.

In addition, the reviewer content providing unit 133 may provide information indicating the selected purchaser, including purchase history or browsing history in a predetermined electronic commerce service. For example, in the example of FIG. 1, the reviewer content providing unit 133 refers to the behavior information storage unit 121, and displays the purchase history and browsing history of the user U21 in the electronic commerce service on the screen W3.

Further, the reviewer content providing unit 133 may provide explanatory information in the order of newest date and time posted by the purchaser. For example, on the screen W1 of FIG. 1, the reviewer content providing unit 133 provides the top three explanatory information posted by the user U21 with a new posting date and time as the explanatory information displayed in the area AR11. To do. Further, for example, on the screen W3 of FIG. 1, the reviewer content providing unit 133 provides explanatory information in the order of the latest date and time posted by the user U21.

In addition, the reviewer content providing unit 133 may provide explanatory information in descending order of evaluation. For example, on the screen W1 of FIG. 1, the reviewer content providing unit 133 starts with an index value (for example, "1 (not helpful)" indicating the evaluation by the browsing user among the explanatory information posted by the user U21. The top three explanatory information having a high average value of the five-step index value up to "5 (very helpful)" is provided as the explanatory information displayed in the area AR11. Further, for example, on the screen W3 of FIG. 1, the reviewer content providing unit 133 provides the explanatory information in descending order of the average value of the index values indicating the evaluation of the explanatory information by the user who browses the explanatory information.

Further, the reviewer content providing unit 133 may determine the explanatory information to be provided to the user among the explanatory information based on the behavioral information indicating the behavior of the user in the predetermined electronic commerce service. For example, in the example of FIG. 1, the reviewer content providing unit 133 is the same as the product included in the purchase history of the user U11 within a predetermined period (for example, the latest one week) among the explanatory information posted by the user U21. Explanatory information about products belonging to the category is preferentially provided on the screen W1 or the screen W3. Further, for example, in the example of FIG. 1, the reviewer content providing unit 133 is a product included in the browsing history of the user U11 within a predetermined period of the explanatory information posted by the user U21, or is related to the product. Explanatory information about the product is preferentially provided on the screen W1 or the screen W3. Further, for example, in the example of FIG. 1, the reviewer content providing unit 133 is a product corresponding to a search query included in the search history of the user U11 within a predetermined period of the explanatory information posted by the user U21, or Explanatory information about the product related to the product is preferentially provided on the screen W1 or the screen W3.

[4. Flow of provision processing]
Here, the procedure of the providing process of the providing device 100 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of the procedure of the provision process according to the embodiment.

As shown in FIG. 7, the providing device 100 provides purchaser information indicating a purchaser (step S101). For example, in the example of FIG. 1, the providing device 100 identifies a user (purchaser) whose behavior information is similar to that of the user U11 and whose number of products for which explanatory information is transmitted is equal to or greater than a predetermined threshold value. , Provide purchaser information corresponding to the identified user.

Subsequently, the providing device 100 acquires the explanatory information posted by the purchaser selected by the user (step S102). For example, in the example of FIG. 1, the providing device 100 acquires the explanatory information transmitted by the user U21 selected by the user U11 on the screen W1 or W2 from the explanatory information storage unit 123.

Subsequently, the providing device 100 provides explanatory information, information indicating a transaction target, and information indicating a purchaser (step S103), and ends the process. For example, in the example of FIG. 1, the providing device 100 provides an icon image and profile information of the user U21 selected by the user U11, a review by the user U21, and a product image.

[5. Modification example]
The above-described embodiment shows an example, and various modifications and applications are possible.

[5-1. About the transaction target]
In the above-described embodiment, the example in which the transaction target is a product is shown, but the transaction target is not limited to this example, and the transaction target may be a service (for example, massage, cooking, etc.). For example, the providing device 100 includes service description information posted by a user who has received a service at a service facility operated by the service provider, a user's base, a facility other than these, information indicating the service, and the service. Provide users with information about the user. Specifically, the providing device 100 is an explanatory information about the content of the service posted by the user who received the service, explanatory information about the business operator who provided the service, and personnel working under the business operator. Provide the user with explanatory information about the person who actually provided the service to the user (for example, an employee, a massage practitioner, a cook, etc.).

[5-2. About product categories]
In the embodiment of FIG. 1 described above, when the user U11 selects the product category "baby products" on the screen related to the electronic commerce service, the providing device 100 purchases the user corresponding to the category "baby products" among the reviewers. Although an example of providing personal information has been shown, the function of the providing device 100 is not limited to this example. For example, in the example of FIG. 1, it is assumed that the user U11 selects the product category "shoes" or inputs the search query "shoes" on the screen related to the electronic commerce service. In this case, the providing device 100 identifies a user whose number of transmitted product description information belonging to the category "shoes" is equal to or greater than a predetermined threshold value, and also identifies a user in a category related to the category "shoes" (for example, a category "tops" related to fashion. , "Bottoms"), identifies users whose number of transmitted product description information is equal to or greater than a predetermined threshold value, and provides purchaser information corresponding to the specified users.

[6. effect〕
As described above, the providing device 100 according to the embodiment includes a selection content providing unit 131, an acquisition unit 132, and a reviewer content providing unit 133. The selected content providing unit 131 provides purchaser information indicating one or a plurality of preset purchasers. The acquisition unit 132 acquires the explanatory information indicating the explanation of the transaction target purchased by the purchaser, which is the information posted by the purchaser selected by the user among the purchasers. The reviewer content providing unit 133 provides the user with the explanatory information acquired by the acquiring unit 132, the information indicating the transaction target, and the information indicating the selected purchaser.

As a result, the providing device 100 according to the embodiment acquires and provides the explanatory information posted by the purchaser selected by the user, so that it is possible to provide information prompting the purchase of the product.

Further, in the providing device 100 according to the embodiment, for example, the acquisition unit 132 acquires explanatory information which is a review regarding the transaction target posted by the purchaser.

As a result, the providing device 100 according to the embodiment provides information prompting the purchase of the product in order to acquire and provide the review posted by the purchaser.

Further, in the providing device 100 according to the embodiment, for example, the selected content providing unit 131 provides purchaser information including an icon image indicating the purchaser. In addition, the selected content providing unit 131 provides purchaser information including information indicating a category to be traded in which the purchase frequency by the purchaser satisfies a predetermined condition.

As a result, the providing device 100 according to the embodiment can provide the explanatory information posted by the purchaser together with the information indicating the characteristics of the purchaser, so that the reliability of the review can be improved.

Further, in the providing device 100 according to the embodiment, for example, the reviewer content providing unit 133 provides the sales content of the transaction target corresponding to the information indicating the transaction target when the information indicating the transaction target is selected by the user. To do.

As a result, the providing device 100 according to the embodiment browses the information indicating the purchaser and the explanatory information posted by the purchaser, and provides the sales content to the user who wishes to purchase the transaction target corresponding to the explanatory information. Since it can be provided immediately, convenience can be improved.

Further, in the providing device 100 according to the embodiment, for example, the selected content providing unit 131 identifies a purchaser whose behavior information indicating an action in a predetermined electronic commerce service is similar to that of the user from among the purchasers. Provide purchaser information indicating the purchaser. In addition, the selected content providing unit 131 identifies a purchaser whose purchase history or browsing history in a predetermined electronic commerce service is similar to that of the user from among the purchasers, and provides purchaser information indicating the purchaser. To do. Further, the selected content providing unit 131 is a purchase having an attribute based on the transaction target to which the explanatory information is posted from the purchasers and having an attribute corresponding to the behavior information indicating the behavior of the user in the predetermined electronic commerce service. Identify the person and provide purchaser information indicating the purchaser.

As a result, the providing device 100 according to the embodiment can provide purchaser information according to the user, so that information having a high appeal effect can be provided.

Further, in the providing device 100 according to the embodiment, for example, the selected content providing unit 131 provides the number of transaction targets to which the explanatory information is posted, or the purchaser information indicating the purchaser whose evaluation of the explanatory information satisfies a predetermined condition. provide. In addition, the selected content providing unit 131 is a purchaser from among the purchasers whose purchase frequency of the transaction target belonging to the category corresponding to the search query input by the user or the category selected by the user satisfies a predetermined condition. And provide purchaser information indicating the purchaser.

As a result, the providing device 100 according to the embodiment can provide highly reliable information because it can provide purchaser information indicating a highly evaluated purchaser or a purchaser who is familiar with a specific category.

Further, in the providing device 100 according to the embodiment, for example, the reviewer content providing unit 133 provides information indicating the selected purchaser, including purchase history or browsing history in a predetermined electronic commerce service. To do.

As a result, the providing device 100 according to the embodiment can provide product information about the purchaser selected by the user, so that information having a high appeal effect can be provided.

Further, in the providing device 100 according to the embodiment, for example, the reviewer content providing unit 133 provides explanatory information in the order of newest date and time posted by the purchaser.

As a result, the providing device 100 according to the embodiment can provide new information regardless of the active action by the user.

Further, in the providing device 100 according to the embodiment, for example, the reviewer content providing unit 133 provides explanatory information in descending order of evaluation.

As a result, the providing device 100 according to the embodiment provides highly evaluated explanatory information, so that information having a high appeal effect can be provided.

Further, in the providing device 100 according to the embodiment, for example, the reviewer content providing unit 133 provides explanatory information to be provided to the user among the explanatory information based on the behavioral information indicating the behavior of the user in the predetermined electronic commerce service. decide.

As a result, since the providing device 100 according to the embodiment provides explanatory information based on the user's behavior information, it is possible to provide information having a high appeal effect.

[7. Hardware configuration]
Further, the providing device according to each of the above-described embodiments is realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the providing device 100 will be described as an example. FIG. 8 is a hardware configuration diagram showing an example of a computer that realizes the function of the providing device. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the communication network 500 (corresponding to the network N of the embodiment) and sends the data to the CPU 1100, and the data generated by the CPU 1100 via the communication network 500 is transmitted to another device. Send to the device.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the providing device 100, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. Further, each data in the storage device of the providing device 100 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via a predetermined communication network.

[8. Others]
Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the configuration of the above-mentioned providing device 100 can be flexibly changed, such as by calling an external platform or the like by API (Application Programming Interface), network computing, or the like depending on the function.

Further, the "part" described in the claims can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

10 Terminal device 100 Providing device 110 Communication unit 120 Storage unit 121 Action information storage unit 122 Purchaser information storage unit 123 Explanation information storage unit 130 Control unit 131 Selected content provision unit 132 Acquisition unit 133 Reviewer content provision unit

Claims (14)

A first provider that identifies a purchaser whose behavior information indicating behavior in a predetermined electronic commerce service is similar to a user and provides purchaser information indicating the purchaser.
An acquisition unit that acquires explanatory information indicating the explanation of the transaction target purchased by the purchaser, which is the information posted by the purchaser selected by the user among the purchasers.
It is provided with the explanatory information acquired by the acquisition unit, the information indicating the transaction target, and the second provision unit that provides the user with the information indicating the selected purchaser .
The first providing unit
A providing device characterized in that the number of transaction objects to which the explanatory information is posted or the evaluation of the explanatory information provides the purchaser information indicating the purchaser satisfying a predetermined condition. The acquisition unit
The providing device according to claim 1, wherein the explanatory information which is a review regarding the transaction target posted by the purchaser is acquired. The first providing unit
The providing device according to claim 1 or 2, wherein the purchaser information including an icon image indicating the purchaser is provided. The first providing unit
The providing device according to any one of claims 1 to 3, wherein the purchaser information including information indicating a category to be traded in which the purchase frequency by the purchaser satisfies a predetermined condition is provided. From claim 1, when the information indicating the transaction target is selected by the user, a third providing unit for providing sales content of the transaction target corresponding to the information indicating the transaction target is further provided. The providing device according to any one of 4. The first providing unit
It is characterized in that it identifies a purchaser whose purchase history or browsing history in the predetermined electronic commerce service is similar to that of the user from the purchasers, and provides purchaser information indicating the purchaser. The providing device according to any one of claims 1 to 5. The first providing unit
Among the purchasers, a purchaser who has an attribute based on the transaction target to which the explanatory information is posted and has an attribute corresponding to the behavior information indicating the behavior of the user in the predetermined electronic commerce service is specified and the purchaser is concerned. The providing device according to any one of claims 1 to 6, wherein the providing purchaser information indicating the purchaser is provided. The first providing unit
Among the purchasers, a purchaser whose purchase frequency of the transaction target belonging to the category corresponding to the search query entered by the user or the category selected by the user satisfies a predetermined condition is specified, and the purchase is made. The providing device according to any one of claims 1 to 7 , wherein the purchaser information indicating the person is provided. The second providing unit is
The information indicating the selected purchaser, according to any one of claims 1 to 8 , wherein the information including the purchase history or the browsing history in a predetermined electronic commerce service is provided. Providing equipment. The second providing unit is
The providing device according to any one of claims 1 to 9 , wherein the explanatory information is provided in the order of newest date and time posted by the purchaser. The second providing unit is
The providing device according to any one of claims 1 to 10 , wherein the explanatory information is provided in descending order of evaluation. The second providing unit is
Any one of claims 1 to 11 , wherein the explanatory information to be provided to the user is determined among the explanatory information based on the behavioral information indicating the behavior of the user in the predetermined electronic commerce service. The provision device described in 1. It ’s a computer-executed delivery method.
The first provision process of identifying a purchaser whose behavior information indicating the behavior in a predetermined electronic commerce service is similar to the user and providing the purchaser information indicating the purchaser, and
An acquisition process for acquiring explanatory information indicating a description of a transaction target purchased by the purchaser, which is information posted by the purchaser selected by the user among the purchasers.
The description information acquired by the acquisition step, information indicating the transaction object, seen including a second providing step for providing the information indicative of the selected purchaser to the user,
The first providing step is
A method of providing information, characterized in that the number of transaction targets to which the explanatory information is posted or the purchaser information indicating the purchaser whose evaluation for the explanatory information satisfies a predetermined condition is provided. The first provision procedure of identifying a purchaser whose behavioral information indicating behavior in a predetermined electronic commerce service is similar to that of a user and providing purchaser information indicating the purchaser, and
The acquisition procedure for acquiring the information posted by the purchaser selected by the user among the purchasers and indicating the explanation of the transaction target purchased by the purchaser, and the acquisition procedure.
The computer is made to execute the second provision procedure for providing the user with the explanatory information acquired by the acquisition procedure, the information indicating the transaction target, and the information indicating the selected purchaser .
The first providing procedure is
A providing program characterized in that the number of transaction targets to which the explanatory information is posted or the purchaser information indicating the purchaser whose evaluation for the explanatory information satisfies a predetermined condition is provided.

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