JP6474176B2 - Advertising system - Google Patents

Description

  The present invention relates to an advertising system using a mobile terminal.

  Stamp rally is one of the sales promotion methods. In a stamp rally, the merchandise or service sales company is usually the rally organizer, and mounts and stamps are placed at checkpoints. If the mount with the stamp is submitted to the rally organizer, prizes etc. will be provided to the rally participants from the rally organizer.

  A stamp rally that uses mounts and stamps in this way is expensive for the rally organizers because they have to install and manage the mounts and stamps at the checkpoints, and for the rally participants the prescribed There is inconvenience that you have to carry around the mount. For this reason, a method of performing a stamp rally using a mobile terminal has been proposed.

  For example, a rally organizer requests a mobile phone company to deliver a stamp rally campaign ad that specifies a checkpoint for the stamp rally, the campaign ad is delivered to the mobile device user, and the mobile device user views the campaign ad. Then, when the check point is reached, a method has been proposed in which the location information of the base station with which the mobile phone is communicating and the stamp signed by the mobile phone company with respect to the current time are transmitted to the mobile phone (Patent Document 1). ).

  In addition, a reader / writer capable of non-contact communication is installed at the check point, and the user of the portable terminal is instructed to download a specific application to the portable terminal, and the portable terminal on which the application is downloaded is checked. A method has been proposed in which when a point is reached, a stamp is stamped on an application by communication by a reader / writer (Patent Document 2). According to this method, since an advertisement can be attached to an application used in the stamp rally, it is supposed that an effective advertisement can be distributed.

JP 2004-139193 A JP 2007-11520 A

  However, it is difficult to confirm the advertising effect of the stamp rally with the conventional sales promotion method using a portable terminal, and the types of advertisements that can be presented to the user of the portable terminal by performing the stamp rally The number is also limited.

  On the other hand, the present invention can perform an event such as a stamp rally, can easily confirm the direct advertising effect by the event, and the advertiser presents a desired advertisement to the user during the event. It is an object to provide an advertising system that can be used.

  The present inventor determines a predetermined checkpoint to be traveled by the user of the mobile terminal like a stamp rally, and performs an event that gives a privilege for reaching the checkpoint, the advertisement management server If a mobile device user reaches a checkpoint ad and has access to the ad management server, the user will receive a reward for the rally. By actively searching for advertisements as checkpoints due to the fun and willingness to acquire special benefits brought about by gameplay, the effectiveness of advertisements increases, and access to the advertisement management server at checkpoints is aggregated. Confirm the effect of the event that allows the user of the device to run a predetermined advertisement It found that kill, and conceived the present invention.

That is, the present invention relates to an advertisement management server that manages an event for which a user of a mobile terminal is a participant, and an advertisement that is registered in the advertisement management server as an advertisement targeted for the event, and displays that the event is targeted (hereinafter referred to as an event target) , Event target display) and an advertisement with an information code (hereinafter referred to as an event advertisement)
When the information code of the event advertisement is read into the mobile terminal and the advertisement management server is accessed by the mobile terminal, the advertisement management server notifies the mobile terminal of the privilege for the access,
The event advertisement is installed at a plurality of predetermined locations, and the information code of the event advertisement includes a location code assigned to each installation location, an advertisement code assigned to each event advertisement, and URL information of the advertisement management server,
The advertisement management server includes information on the location code and the corresponding installation location, information on the advertiser as the advertisement code and the corresponding advertisement information, information on an advertisement insertion date, information on an advertisement fee, an event period, an event period, Function to memorize privilege, grant rules,
A function for determining whether the access is valid or invalid when the information code of the event advertisement is read into the portable terminal and the advertisement management server is accessed by the portable terminal;
A function that associates the access with a location code for each mobile device and registers it as a privilege grant,
A function for determining a privilege for access registered as a privilege grant target for each mobile terminal based on a privilege grant rule,
A function of transmitting information on the determined privilege to the mobile terminal;
When the advertisement management server is notified of the use of a privilege by a user of a mobile terminal, the function of excluding access related to the privilege that has been used from the granting target and the number of accesses to the advertisement management server during the event A function that aggregates each ad location code and outputs the aggregated result,
An advertising system is provided.

Further, the present invention is an advertising method using the above-described advertising system,
An ad administrator who runs an ad management server
Information on location code and corresponding installation location, advertising code and corresponding advertising information, such as advertiser information, advertising date information, advertising fee information, event duration, event benefits, privilege grant rules Register with the ad management server,
Provided is an advertisement method for reporting to an advertiser the total number of accesses to the advertisement management server for each event advertisement installation location, which is output from the advertisement management server after notification of the event being held, and charging an advertisement fee.

According to the advertisement system of the present invention, an advertisement management server and an event advertisement are provided, and when the information code of the event advertisement is read into the mobile terminal and the advertisement management server is accessed, the advertisement management server checks the validity of the access. If it is determined and valid, the access is registered as a privilege grant target, the privilege is determined for access for each mobile terminal according to a predetermined specific grant rule, and the benefit information is transmitted to the mobile terminal. .
Therefore, the user of the mobile terminal searches for event advertisements installed at a plurality of locations as if they were playing a stamp rally, so that the event advertisements have a greater advertising effect than simply installed advertisements.

  In particular, when an event advertisement is installed in an advertiser's store or facility, customers can be directly attracted to the store or facility by the event.

  Furthermore, since the advertisement management server can count user access for each event advertisement installation location, the advertiser can easily know the effect of the event.

  In addition, for the advertising manager who manages the advertising management server, once the location of the advertisement that will be the event advertisement and the advertiser information are registered in the advertising management server, a new event theme is created from the registered advertisement. It is possible to develop an efficient advertising activity by selecting an appropriate advertisement for each event, planning an event, proposing to the advertiser, and performing the event.

FIG. 1 is a schematic configuration diagram of an advertising system according to an embodiment. FIG. 2 is a flowchart of an advertising method using the present system.

Hereinafter, the present invention will be specifically described with reference to the drawings.
In this system, for example, a user of a mobile terminal is installed at a plurality of predetermined locations such as a stamp rally in which rally participants travel around checkpoints to obtain stamps and obtain a privilege by obtaining a predetermined number of stamps. The advertisement is searched for, arrived at the advertisement, and the access is recorded by accessing the advertisement management server, and is used for the implementation of an event for obtaining a privilege based on the access.

FIG. 1 is a schematic configuration diagram of an advertising system according to an embodiment of the present invention.
This advertisement system includes an advertisement management server 1 managed by an advertisement manager who operates an advertising business and the like, and an event advertisement 2.

<< Event advertisement >>
The event advertisement 2 is registered in the advertisement management server 1 as an advertisement targeted for the event, and has a display 3 and an information code 4 indicating that the event advertisement is targeted. The individual advertisement contents 5 to be posted in the event advertisement 2 are appropriately determined by the advertiser of the event advertisement 2.

  The display 3 indicating that the event is the target can be an arbitrary character string, mark, or the like that makes it possible to visually distinguish the event advertisement 2 from other advertisements. This display 3 is appropriately determined by the advertisement manager. In addition, what kind of characters, marks, etc. are included in the display 3 is clarified by an event notification that widely informs the event.

  The information code 4 includes a location code assigned to each installation location of the event advertisement 2, an advertisement code assigned to each event advertisement, and URL information of the advertisement management server. The information code 4 is issued by the advertisement manager.

  The information code 4 is provided in the event advertisement 2 as a two-dimensional code, an RF tag, etc., and is read into the mobile terminal 10 so that the mobile terminal 10 can access the advertisement management server 1.

  As a specific mode of the two-dimensional code, when the event advertisement 2 is made by a signboard, a sticker, a drawing, etc., the two-dimensional code may be displayed in the advertisement display. The printed matter displaying the code may be attached to the advertisement display. When the event advertisement 2 is displayed as a video in the digital vision, a two-dimensional code may be displayed on a part of the video during the display time of the advertising video, and the two-dimensional code in the advertising video is displayed as an advertisement. The video may be always displayed during the video display time.

<< Ad management server >>
The advertisement management server 1 is composed of one or a plurality of computers and includes a storage function, a communication function, a determination function, a totaling function, and the like.
<Storage function of advertisement management server>
The storage unit of the advertisement management server 1 stores (a) information about the location code and the corresponding installation location, (b) stores the advertisement code and corresponding advertisement information, and (c) event-related information. The event holding period, event benefits, privilege grant rules, etc. are stored, and (d) other information is stored as necessary.
These are registered in the advertisement management server by the advertisement manager.

Among these, (a) information on the installation location includes the address of a fixed installation location such as a building wall, vending machine wall, utility pole, digital vision, etc. on which an event advertisement is posted.
Even if the event advertisement is installed such as a train, a bus, or a taxi, it is sufficient that the installation location can be specified. In this case, the location information includes a route name, a service area, a service time, a management company of the service engine, and the like.

  Moreover, the installation location of the event advertisement may be a site on the web as long as it can be browsed by ordinary people, and the information on the installation location can include information such as the URL of the site and the browsing time.

  The installation location information includes the type of industry that can place an advertisement at the advertisement installation location, the advertisement installation location provider information (ID), and the advertisement installation location when the advertiser and the advertisement installation location provider are different. Information such as usage fees can also be included.

  In the advertising system of the present invention, it is preferable to place the event advertisement 2 in the advertiser's store or facility because the store or facility can directly enjoy the effect of attracting customers due to the event.

  The (b) advertisement information includes (b-1) advertiser information, (b-2) advertisement publication date information, and (b-3) advertisement fee information. The advertisement information preferably includes (b-4) the type of advertisement and the content displayed in the advertisement.

  Here, the advertiser information (b-1) may include the advertiser address, name, advertiser ID, advertiser URL, advertiser business type, and the like.

  (b-2) Advertisement insertion date information may include the insertion start date, insertion end date, and advertisement insertion period. The advertisement posting date can be determined separately from the event period.

(b-3) Advertising fee information is charged according to the number of accesses when the advertisement management server is accessed from a mobile terminal using the basic advertisement insertion fee charged to the advertiser and the information code attached to the advertisement. You can include the unit price when you do.
Further, as described later, when the advertisement management server 1 changes the mobile terminal 10 to the advertiser's home page and the advertiser's advertisement screen is displayed on the mobile terminal 10, the number of transitions to the home page is determined. A billing unit price may be included.
Further, on the advertiser's home page, the user of the mobile terminal 10 may be charged when the application for the advertiser's product or service is completed, and the unit price corresponding to the number of applications for the product or service in that case Etc. may be included.

(b-4) Advertising types include advertising methods such as billboards, stickers, drawings, digital vision, and web, real estate advertising, recruitment advertising, product advertising, service advertising, music and theater performance advertising, branding, etc. The type of advertisement content can be included.
The display content of the advertisement can include a reduced view of the appearance of the advertisement.

  From the point of showing local advertisement content such as real estate advertisements, job advertisements, theater advertisements, tourist attraction guides, etc. to local people or people who visited the area for sightseeing etc. with local advertising media As the type, it is preferable to install signboards on buildings, vending machines, utility poles, affix stickers, and display images in digital vision installed at a predetermined location.

(c) Event-related information Among the event-related information, the information related to the event holding period includes the event holding start date, the event end date, the event holding period, and the like.
The event holding period may be provided for a predetermined number of days every month or every season.

As information regarding the benefits of the event, for example, when the number of accesses within a predetermined period is ranked, the privilege according to the rank can be determined. In addition, a privilege that can be obtained by the mobile terminal user when accessed once, regardless of the number of accesses, may be determined.
More specifically, it can include gifts of products and services, discount coupons, specific places where benefits can be obtained, and the like. Note that the advertisement manager may request the advertiser to provide a privilege, and may use a part of the advertising fee charged to the advertiser by the advertisement manager for the provision of the privilege.

A privilege granting rule can be appropriately determined by the advertisement manager. For example, the number of accesses within a predetermined period can be ranked and a privilege can be given according to the rank.
Even with the same number of accesses, the rank may be changed depending on the day of the week or the date.

  When accessing based on the event advertisements 2 at all installation locations, a particularly high rank may be obtained. The privilege may be changed or the rank of the privilege may be changed depending on the combination of the installation locations accessed. For example, a high privilege can be obtained when the access location is wide.

  The order of event advertisements may be specified in relation to the rules for granting privileges. However, the main effect of this system is to make users of mobile devices reach event advertisements. It is preferable not to prescribe.

(d) Others As other information to be stored in the advertisement management server 1, even when the mobile terminal 10 accesses the advertisement management server 1, conditions for invalidating it can be registered. For example, it is possible to invalidate access based on the second or subsequent reading of the information code 4 of the event advertisement 2 at the same installation location during one event holding period.

<Communication function of advertisement management server>
When the mobile terminal 10 has the information code 4 as information written in a two-dimensional code or RF tag, the advertisement management server 1 connects to the Internet based on the information and announces the event notification on the net. Or a communication function used when providing information related to a privilege to the user of the mobile terminal 10 or transmitting the total number of accesses to the advertiser.
In addition, when the mobile terminal 10 has the information code 4 as information written in the RF tag, the advertisement management server 1 has a reader / writer function for non-contact communication with the RF tag.

<Ad management server judgment function, etc.>
When the mobile terminal 10 accesses the advertisement management server 1, the advertisement management server 1 reads the location code and the advertisement code included in the information code 4 from the mobile terminal 10, and is registered as advertisement information of the event advertisement 2 from the advertisement code. It has a function to refer to various information. The advertisement management server 1 may make it possible to use information stored in the mobile terminal 10.
And the advertisement management server 1 is based on the location code, the advertisement code, and the referenced information.
(i) Judgment function which will be described later on validity / invalidity of access to the advertisement management server 1 by the mobile terminal 10, especially when access based on the same event advertisement is repeatedly performed from the same mobile terminal during one event holding period. A function for judging the validity of the second and subsequent accesses based on a predetermined rule,
(ii) When it is determined that the access is valid, the access is associated with a location code for each mobile terminal and stored as a privilege grant target;
(iii) a function for determining a privilege for access stored as a privilege grant target for each mobile terminal 10 based on a stored privilege grant rule;
(iv) The advertisement management server 1 transmits privilege information based on access from the mobile terminal 10 to the user of the mobile terminal 10, and the user of the mobile terminal 10 actually acquires the privilege based on the privilege information. A function of excluding access related to a privilege from the subject of grant of the privilege when the advertisement management server 1 is notified that the privilege has been acquired.
(v) A function that counts the number of accesses to the advertisement management server 1 during the event period for each place where the event advertisement 2 is installed, and outputs a count result,
Have

FIG. 2 is a flowchart of an advertisement method using the advertisement management system. Hereinafter, this flow will be described according to the reference numerals attached to FIG.
(1) When using this advertisement management system, the advertisement manager first plans to hold an event. In this plan, the theme of the event, the event hosting area, the event holding time, the privilege brought to the user of the mobile terminal 10 by the event, the rule for granting the privilege, and the like are determined.

  (2) Next, the advertisement manager recruits advertisers who place advertisements as event advertisements. A plurality of advertisers A to E whose advertising content matches the event theme can participate in the event at the same time. The theme of the event can include food, fashion, real estate, theater and the like. There are no particular restrictions on the recruitment of advertisers, and it may be done through the Internet.

  In addition, when an information code is registered in the advertisement management server 1 as an advertisement installed in a predetermined place and there is a registered advertisement managed by the advertisement management server 1 regardless of the event, the registered advertisement is used as an event. Ad managers may work with advertisers to make advertisements. By creating an event for a registered advertisement, the ability to attract customers of the registered advertisement can be enhanced.

  (3) The advertisement manager installs the event advertisement 2 in a predetermined plurality of locations, and registers the above-described matters to be stored in the advertisement management server 1 in the advertisement management server 1. There is no particular restriction on the place where the event advertisement is installed, but it is preferable that the event advertisement is installed in the store or facility of the advertiser because it can attract customers directly to the store or facility through the event advertisement.

(4) The advertisement manager makes an event announcement.
In the event announcement, for example, as shown in FIG. 1, event advertisements 2 having a specific event object display 3 are installed at a plurality of locations in the event holding area, and the event advertisements 2 are carried within the event holding period. When the user of the terminal 10 searches and reads the information code 4 included in the event advertisement 2 into the mobile terminal 10 and accesses the mobile terminal 10 according to the screen guided by the reading, it is widely stated that a privilege can be obtained based on the number of accesses. Publicly announced.

  In the event announcement, a map of the event area describing the location of the event advertisement or a hint for finding an event advertisement may be attached.

  As shown in FIG. 1, the event can be announced on the street vision 11, the wall advertisement 12 using the side of the vending machine, the advertisement manager's homepage on the Internet 13, and the like. In the event announcement, hints on how to search for the event advertisement 2 installed in a predetermined place may be posted.

  By the event notification, the user of the mobile terminal 10 is motivated by the fun of the game such as the stamp rally and the desire to acquire the privilege, actively participates in the event, and searches for the event advertisement 2.

(5) Reaching the event advertisement 2 of the mobile terminal 10 The user of the mobile terminal 10 uses the event object display 3 that is known in the event announcement as a landmark, and uses the map obtained in the event announcement as a clue to the event advertisement 2. And the event advertisement 2 is reached.

(6) Reading of the information code 4 by the mobile terminal 10 When the event advertisement 2 has the information code 4 as a two-dimensional code, the user who has reached the event advertisement 2 performs a reading operation of the two-dimensional code on the mobile terminal 10, When the event advertisement 2 has the information code 4 as an RF tag and the mobile terminal has a reader / writer function, the information code 4 is read into the mobile terminal 10 by holding the mobile terminal 10 over the information code 4. .

(7) Access to the advertisement management server 1 Since the URL information of the advertisement management server is included in the information code 4, when the information code 4 is read into the mobile terminal 10, the screen of the mobile terminal 10 displays the information to the advertisement management server 1. When the access permission is asked and the user of the mobile terminal permits the access, the advertisement management server 1 is accessed by the mobile terminal 10. Depending on the setting of the mobile terminal 10, the advertisement management server 1 is accessed by reading the information code 4 into the mobile terminal 10 even when the user does not permit access permission. Alternatively, when the information code 4 is read into the mobile terminal 10, if an application that automatically accesses the advertisement management server 1 is installed in the mobile terminal 10 in advance, the information code is stored in the mobile terminal 10. The advertisement management server 1 is immediately accessed by the mobile terminal 10 by reading 4.

(8) Determination of validity / invalidity of access When the advertisement management server 1 is accessed by the mobile terminal 10, the location code and the advertisement code included in the information code 4 are acquired from the mobile terminal 10, and the validity / invalidity of access is determined.
In this case, first, it is determined whether it is based on the location code. That is, if the location code is not managed by the advertisement management server 1, the access is invalidated, and if the location code is included in the managed object, a determination based on the advertisement code is performed. If the ad code is not managed, the access is invalidated. If the ad code is included in the managed object, refer to the event period from the ad code. If it is outside, the access is invalidated, and if it is within the holding period, the access is validated, and the access date and time, the access location code, and the advertisement code are stored in the advertisement management server.

  If the access is invalid due to a time reason such as being outside the range of the event holding period, the advertisement management server 1 can transmit a display for prompting the mobile terminal 10 to access again.

  Even if access is validated based on the determination based on the event period, it is determined whether the access is based on the second or subsequent reading of the information code of the same event advertisement. Access can be disabled. Thereby, the user of a portable terminal can be directed to as many event advertisements installed in a plurality of places as possible. On the other hand, if the event advertisement is a content that invites the same mobile terminal user to repeatedly visit the place where the event advertisement is installed, and the event advertisement contains multiple quizzes and questionnaires, the user of the mobile terminal When the advertisement management server 1 is scheduled to be accessed a plurality of times according to the contents of the event advertisement or the like, such as when responding one by one, the second and subsequent accesses can be validated.

  Regarding access based on the second and subsequent reading of the information code of the same event advertisement, it may be effective when the access dates are different. If the location of the event advertisement is in the advertiser's store or facility, the user of the mobile terminal repeatedly visits different dates, resulting in the event itself. It is because it is preferable to make it.

  In addition, the access itself is valid for access based on the second and subsequent readings of the same event advertisement information code, but the mobile terminal user can enjoy access based on the reading of different event advertisement information codes. The amount or quality of benefits may be reduced.

(9) Registration of valid access Access validated by valid / invalid determination is associated with a location code for each mobile terminal and registered in the advertisement management server as a privilege grant target.

(10) Transition to the advertiser's home page When the mobile terminal 10 access to the advertisement management server 1 is valid, the advertisement management server 1 may change the screen of the mobile terminal 10 to the advertiser's home page. Good. Accordingly, the advertiser can introduce his / her products and services to the user of the mobile terminal 10 with the event advertisement 2 as an opportunity. In addition, it is possible to respond to an order from the user on the home page of the advertiser that has transitioned.

(11) Determination of privilege The advertisement management server 1 determines a privilege based on the rule of privilege provision memorize | stored in this advertisement management server with respect to the access registered as effective access.

(12) Transmission of privilege information to mobile terminal Information on the determined privilege is transmitted from the advertisement management server 1 to the mobile terminal 10.

(13) Use of privilege The user of the mobile terminal 10 that has obtained information about the privilege uses the privilege. As a specific method of using the privilege, for example, when the privilege is a discount on a product or service sold at the store of the advertiser who participated in the event, information on the privilege transmitted from the advertisement management server 1 is used as the event. Present at the store of the advertiser who participates in and purchase goods or services at a discounted price.

(14) Transmission of privilege usage status The store where the privilege is used transmits information on the mobile terminal related to the usage of the privilege and the usage status of the privilege to the advertisement management server.

(15) Exclusion of access related to the used privilege from the privilege grant target The advertisement management server 1 excludes the access related to the used privilege from the subsequent grant targets. As a method of this exclusion, for example, it is deleted from the access registered as a privilege grant target.

(16) Notification of the current state to the mobile terminal The advertisement management server 1 receives the request from the mobile terminal 10 for the event advertisement that is the target of granting the privilege by achieving access at the present time, and the subject of the privilege granting by the future access It is preferable to notify the mobile terminal of an event advertisement that can be and an event advertisement related to the acquired privilege. This notification may be, for example, the entry of the user's access achievement status or the like in the map attached at the event advance notice.
Thereby, the user of the portable terminal 10 confirms the results of the event as needed, and actively participates in the event.

(17) Aggregation of Access The advertisement management server 1 preferably aggregates the number of accesses to the advertisement management server 1 during the event holding period for each location code of the event advertisement 2 and outputs the aggregation result. Since the advertisement manager can report the output result to the advertiser and charge an advertisement fee, the advertiser can be satisfied and pay the advertisement fee.

(18) Transmission of aggregation result It is preferable that the aggregation result of access can be transmitted to the advertiser at any time according to the request of the advertiser. Thereby, the advertiser can change the event advertisement 2 and the surrounding situation, and can improve the result of the advertisement.

DESCRIPTION OF SYMBOLS 1 Advertisement management server 2 Event advertisement 3 Indication that becomes event object 4 Information code 5 Advertisement content 10 Mobile terminal 11 Street vision 12 Wall advertisement 13 Internet

Claims (5)

In an advertising system comprising an advertisement management server that manages an event in which a user of a mobile terminal is a participant, and an advertisement (hereinafter referred to as an event advertisement) having an indication that the event is targeted and an information code,
Event advertisements are installed in multiple predetermined locations.
The event management information code and the corresponding installation location information, advertiser information, advertisement publication date information, advertisement fee information, event duration, event benefits, and so on , When the event grant information code is read into the mobile device and the ad management server is accessed by the mobile device,
The ad management server determines whether the access is valid or invalid,
If the access is determined to be valid, the access is associated with the location of the event advertisement for each mobile device, and the access is registered as a privilege grant target.
Based on the privilege grant rules, the benefits are determined for access registered as a privilege grant target for each mobile device,
Send the information about the reward you ’ve decided to your mobile device,
An advertising method that aggregates and outputs the number of accesses to the advertisement management server during the event period for each event advertisement installation location.   The advertising method according to claim 1, wherein when the advertisement management server is notified of the use of the privilege by the user of the mobile terminal, the access related to the used privilege is excluded from the privilege grant target.   The advertising method according to claim 1 or 2, wherein an event advertisement registered as a target of a predetermined event is registered as a target of a new event in the advertisement management server.   The advertisement method according to claim 1, wherein the advertisement management server outputs an advertisement fee.   An advertisement system comprising an advertisement management server for managing an event for which a user of a mobile terminal is a participant, an advertisement indicating that the event is to be displayed, and an advertisement having an information code, wherein the management server is claimed in claims 1 to 4. An advertising system that performs the advertising method according to any one of the above.