JP6275092B2 - Distribution apparatus, distribution method, and distribution program - Google Patents

Description

  The present invention relates to a distribution device, a distribution method, and a distribution program.

  In recent years, smart devices such as smartphones and tablet terminals have become widespread. A user who uses such a terminal device such as a smart device acquires content using various applications installed in the terminal device (hereinafter, simply referred to as “app”).

  Thus, advertisement distribution is performed in which user information is predicted from a cookie between a browser and a server in each application, and targeting is performed using the predicted user information.

Special table 2014-534481 gazette

  However, since the cookie is associated with each in-app browser, information on content viewed by the user in other in-app browsers cannot be used in many cases. Therefore, in the above-described conventional technology, user information cannot be accurately predicted from the cookie, and thus it is not always possible to perform highly accurate advertisement distribution.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a distribution method, and a distribution program that can perform highly accurate advertisement distribution.

  The distribution apparatus according to the present application is used by the application when a distribution request for content displayed by a content display program included in the application is received from a user terminal, and when the distribution request is received by the reception unit. An extraction unit that extracts content based on user information, and a distribution unit that distributes the content extracted by the extraction unit to the user terminal.

  According to one aspect of the embodiment, there is an effect that highly accurate advertisement distribution can be performed.

FIG. 1 is a diagram illustrating an example of a distribution process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a user terminal according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the application server according to the embodiment. FIG. 4 is a diagram illustrating an example of a registration information storage unit according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the advertisement server according to the embodiment. FIG. 6 illustrates an example of the advertisement information storage unit according to the embodiment. FIG. 7 shows an example of a reward information storage unit according to the embodiment. FIG. 8 is a sequence diagram illustrating a distribution processing procedure by the distribution system according to the embodiment. FIG. 9 is a diagram illustrating an example of distribution processing according to the modification. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement server.

  DESCRIPTION OF EMBODIMENTS Hereinafter, a distribution apparatus, a distribution method, and a mode for executing a distribution program (hereinafter referred to as “embodiment”) according to the present application will be described in detail with reference to the drawings. Note that the distribution device, distribution method, and distribution program according to the present application are not limited by this embodiment.

(Embodiment)
[1. (Delivery process)
An example of the distribution process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a distribution process according to the embodiment. The distribution system 1 illustrated in FIG. 1 includes a user terminal 100, an application server 200a, an application server 200b, an application server 200c, and an advertisement server 300. The user terminal 100, the application server 200a, the application server 200b, the application server 200c, and the advertisement server 300 are connected to be communicable by wire or wireless via a network.

  Note that the distribution system 1 illustrated in FIG. 1 may include a plurality of user terminals 100 and a plurality of advertisement servers 300. The distribution system 1 includes one application server 200a, one application server 200b, and one application server 200c. However, the distribution system 1 is not necessarily limited to one. For example, the application server 200a, the application server 200b, A plurality of servers 200c may be included. Each application server may be configured as one application server.

  Each of the application servers 200a to 200c is a server device that provides and manages a predetermined application. In this embodiment, the application server 200a is an application A1 that is an application related to SNS (Social Networking Service), the application server 200b is an application A2 that is a game application, the application server 200c is an application A3 that is a map search application, Each shall be provided and managed.

  The application servers 200a to 200c store various user information in a predetermined storage unit. For example, the application server 200a stores the registration information received from the user by the application A1 in the registration information storage unit 221 in association with the user ID. As illustrated in FIG. 1, in the following embodiment, each application server may be collectively referred to as “application server 200”.

  Here, the application according to the embodiment will be described. The application according to the embodiment incorporates a content display program (hereinafter, sometimes referred to as “in-app browser”) that can display content such as a web page within the application. Such a function for realizing an in-app browser may be generally referred to as “webview”.

  The user terminal 100 is a terminal device used by a user. The user terminal 100 is realized by, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. In the example illustrated in FIG. 1, the user terminal 100 is used by the user U1 who is a user identified by the user ID “U1”.

  In addition, it is assumed that the above-described applications A1 to A3 are installed in the user terminal 100 according to the embodiment in accordance with a user operation. The user terminal 100 implements the functions of each application by installing each application. For example, the user terminal 100 realizes a dialogue between users by text by installing the application A1 which is an SNS application.

  The advertisement server 300 acquires user information from the application server 200 in response to an advertisement request that is an advertisement content distribution request from the user terminal 100. Then, the advertisement server 300 extracts the advertisement content to be distributed based on the acquired user information, and distributes the extracted advertisement content to the requesting user terminal 100.

  From here, based on FIG. 1, the delivery process by the delivery system 1 including the advertisement server 300 will be described. FIG. 1A shows an example of the display unit 130 in the user terminal 100 when the user U1 starts the application A1 and is interacting with another user (for example, the user U2). As shown in FIG. 1 (a), the user terminal 100 activates the application A1 in accordance with the operation of the user U1, thereby realizing dialogue between the users, as well as “news site”, “weather forecast site”, A link menu L1 for transitioning to various web pages such as “gourmet site” is displayed.

  Here, it is assumed that the user U1 selects and operates “News” in the link menu L1. For example, if the web page W1 linked to “News” includes a display frame F1 for displaying advertising content, the user terminal 100 receives an advertising request that is a distribution request for advertising content to be displayed in the display frame F1. Then, an advertisement request including the application name “A1” and the user ID “U1” is transmitted to the advertisement server 300 (step S1).

  Subsequently, when receiving the advertisement request from the user terminal 100, the advertisement server 300 transmits an acquisition request for user information associated with the user ID “U1” to the application server 200a (step S2).

  In response to the acquisition request from the advertisement server 300, the application server 200 a refers to the registration information storage unit 221, and stores the user information “female, 21 years old” stored in association with the user ID “U1” in the advertisement server 300. (Step S3).

  In this way, when the advertisement server 300 acquires the user information “female, 21 years old” corresponding to the user ID “U1”, the advertisement server 300 determines the advertisement content to be distributed based on the user information (step S4). For example, as shown in FIG. 1, if the advertisement server 300 stores the advertisement content and the targeting condition in association with each other, the advertising content in which the targeting condition satisfying the user information “female, 21 years old” is set. AD1 is determined as a distribution target. Then, the advertisement server 300 distributes the determined advertisement content AD1 to the user terminal 100 that is the advertisement request source (step S5).

  When the user terminal 100 receives the advertising content AD1, the user terminal 100 activates the browser B1 which is a browser in the application A1, and displays the web page W1 in which the advertising content AD1 is arranged in the display frame F1 in the browser B1.

  Here, a cookie is issued for each combination of a browser and a server device. For this reason, in the case of the example of FIG. 1, each of the browser in the application A1 (browser B1), the browser in the application A2, and the browser in the application A3 has individual cookies with the server device.

  In such a case, when such a server device is a server Y that performs advertisement distribution, the server Y accepts a cookie that is different for each application. For this reason, the server Y may not be able to appropriately associate a cookie transmitted from the same user (same user terminal 100). For example, when the user U1 uses each of the applications A1 to A3, a cookie included in each application is transmitted from the user terminal 100 of the user U1 to the server Y. However, the server Y cannot appropriately associate the received cookie of each application as being due to the user terminal 100 of the user U1, and may recognize that it is due to the user terminal 100 of another user.

  The server Y stores user information in association with the cookie. However, since the cookie is different for each application as described above, the accumulation amount of the user information for each cookie is small. It is difficult to accurately estimate the attribute information, hobbies, preferences, and the like. However, as described with reference to FIG. 1, the advertisement server 300 according to the embodiment acquires registration information registered by the user from the application server 200 that manages each application, and performs targeting using the acquired registration information. Thus, it is possible to estimate advertisements such as attribute information and the like from less user information for each cookie, and to perform advertisement distribution with higher accuracy than targeting using the estimated information.

  In the distribution system 1 according to the embodiment, the manager of each application (for example, the manager of the application server 200 or the developer of each application) is different from the manager of the advertisement server 300. Thus, since the manager is different, it is difficult for the advertisement distribution side to accurately grasp the optimal advertisement content to be distributed to the user terminal 100. For example, the user associated with the cookie as described above It is common to perform advertisement distribution based on information estimated from information. However, the advertisement server 300 according to the embodiment acquires true user information (registration information in the example of FIG. 1) obtained on the application administrator side from the application administrator side, and uses the acquired user information to target Therefore, highly accurate advertisement distribution can be performed.

[2. Configuration of user terminal]
Next, the configuration of the user terminal 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a user terminal according to the embodiment. As illustrated in FIG. 2, the user terminal 100 includes a communication unit 110, an input unit 120, a display unit 130, and a control unit 140. It is assumed that the application A1 that is an SNS application, the application A2 that is a game application, and the application A3 that is a map search application are installed in the user terminal 100 according to the embodiment.

(Communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network by wire or wirelessly, and transmits and receives information to and from the application server 200, the advertisement server 300, and the like, for example.

(Input unit 120)
The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like.

(Display unit 130)
The display unit 130 is a display device for displaying various information. For example, the display unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the user terminal 100, the input unit 120 and the display unit 130 are integrated.

(Control unit 140)
The control unit 140 is executed by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like, which is executed by various programs stored in a storage device inside the user terminal 100 (applications and browsers installed in the user terminal 100 are executed). (Corresponding to an example of a program to be executed) is executed by executing a RAM (Random Access Memory) as a work area. For example, this program includes an installed application program. The control unit 140 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 2, the control unit 140 includes an application control unit 150, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 140 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 140 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

(App control unit 150)
The application control unit 150 is a control unit for various applications installed in the user terminal 100. As described above, since the application A1, the application A2, and the application A3 are installed in the user terminal 100, the application control unit 150 controls the application A1 control unit 160, which is a control unit corresponding to each application, and the application A2 control. Unit 170 and application A3 control unit 180. The internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the application control unit 150 is not limited to the connection relationship illustrated in FIG. 2, and may be another connection relationship.

(App A1 control unit 160)
The application A1 control unit 160 will be described. The application A1 control unit 160 is a control unit corresponding to the application A1 that is an SNS application, and performs various processes of the application A1. In addition, the application A1 control unit 160 transmits various user information such as a login ID, registration information, and posting information received from the user via the application A1 to the application server 200a or obtains various information by inquiring the application server 200a. For example, information is transmitted to and received from the application server 200a. When transmitting the various types of user information to the application server 200a, the application A1 control unit 160 transmits the user information in association with a user ID extracted by the extraction unit 163 described later.

  As shown in FIG. 2, the application A1 control unit 160 includes a browser control unit 161, a reception unit 162, an extraction unit 163, and a request unit 164, and realizes the functions and operations of information processing described below. Or run. Note that the internal configuration of the application A1 control unit 160 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the information processing described below is performed. In addition, the connection relationship between the processing units included in the application A1 control unit 160 is not limited to the connection relationship illustrated in FIG. 2 and may be another connection relationship.

(Browser control unit 161)
The browser control unit 161 is a control unit corresponding to the browser B1 that is an in-app browser incorporated in the application A1, and performs various processes related to the browser B1. For example, the browser control unit 161 displays a web page within the application A1. For example, as shown in FIG. 1, the browser control unit 161 accepts an operation for making a transition from the app A1 to the web page W1 (click operation on “News” in FIG. 1) while the app A1 is activated. In this case, the browser B1 is activated in the application A1, and the web page W1 is displayed in the activated browser B1.

  The browser control unit 161 controls cookies for each server device. For example, the browser control unit 161 has a cookie CK1a for a predetermined server SVa, and transmits / receives the cookie CK1a to / from the server SVa. Further, the browser control unit 161 has a cookie CK1b for another server SVb, and transmits / receives the cookie CK1b to / from the server SVb.

(Reception unit 162)
The accepting unit 162 accepts instructions and information regarding the application. Specifically, the receiving unit 162 receives various operations from the user via the input unit 120. For example, the reception unit 162 receives user information such as a user's name, age, sex, and address as registration information. In addition, for example, the reception unit 162 receives post information such as comments, articles, and content of comments from the user. The information obtained from such a user is user information used by the application A1 and user information managed by the application server 200a.

(Extractor 163)
The extraction unit 163 extracts a user ID that is identification information of a user who uses the user terminal 100. For example, if the application server 200a has a user ID list, the extraction unit 163 accesses the application server 200a and extracts the user ID. That is, the example of FIG. 1 indicates that the user ID “U1” is extracted by the extraction unit 163.

(Request unit 164)
The request unit 164 transmits an advertisement request, which is a request for distributing advertisement content, to the advertisement server 300. Specifically, the request unit 164 transmits advertisement content including the user ID and the application name to the user terminal 100.

  For example, as illustrated in FIG. 1, it is assumed that an operation for changing from the application A1 to the web page W1 is performed in a state where the application A1 is activated. At this time, since the display frame F1 is included in the web page W1, the request unit 164 includes an advertisement request that is a distribution request for the advertisement content displayed in the display frame F1, and the user ID extracted by the extraction unit 163. And “application A1”, which is the name of the corresponding application, is transmitted to the user terminal 100. Note that the request unit 164 may also perform processing for accepting advertisement content transmitted from the advertisement server 300.

  Further, the request unit 164 may transmit a distribution request for content (for example, a web page) other than the advertising content to a predetermined server device, and may receive content from the predetermined server device. Then, when the web page and the advertising content are received by the request unit 164 in this way, the browser control unit 161 displays the web page and the advertising content in the browser B1.

  The request unit 164 does not transmit an advertisement request because the display frame is included in the web page, but is displayed in the display frame included in the web page when a predetermined web page is displayed. An advertisement request for an advertisement may be transmitted to the advertisement server 300. For example, it is assumed that the user terminal is set in advance to transmit an advertisement request when the web page to be displayed is the web page W1. In such a case, when receiving the web page W1 from the predetermined server device, the request unit 164 transmits an advertisement request for an advertisement displayed in the display frame F1 of the web page W1 to the advertisement server 300.

  Now, the application A1 control unit 160 has been described so far. Hereinafter, the application A2 control unit 170 and the application A3 control unit 180 will be described.

  The application A2 control unit 170 is a control unit corresponding to the application A2 that is a game application, and performs various processes of the application A2. For example, the application A2 control unit 170 transmits various user information received from the user via the application A2 to the application server 200b. As shown in FIG. 2, the application A2 control unit 170 includes a browser control unit 171 and the like, similar to the application A1 control unit 160.

  The browser control unit 171 is a control unit corresponding to the browser B2 that is an in-app browser incorporated in the application A2, and performs various processes related to the browser B2. For example, when the application A2 is activated and the browser control unit 171 receives an operation for transitioning from the application A2 to the web page W1, the browser control unit 171 activates the browser B2 within the application A2, and the web browser within the activated browser B2 Display page W1.

  Similarly, the browser control unit 171 controls cookie information for each server device. In addition, the application A2 control unit 170 includes a reception unit, an extraction unit, and a request unit, similarly to the application A1 control unit 160. These parts perform the same processing as that of the application A1 control unit 160. Since there is, explanation is omitted.

  The application A3 control unit 180 is a control unit corresponding to the application A3 that is a map search application, and performs various processes of the application A3. For example, the application A3 control unit 180 transmits various user information received from the user via the application A3 to the application server 200c. Further, as shown in FIG. 2, the application A3 control unit 180 includes a browser control unit 181 and the like.

  The browser control unit 181 is a control unit corresponding to the browser B3 that is an in-app browser incorporated in the application A3, and performs various processes related to the browser B3. For example, when the browser control unit 181 accepts an operation for making a transition from the application A3 to the web page W1 in a state where the application A3 is activated, the browser control unit 181 activates the browser B3 within the application A3, Web page W1 is displayed.

  Similarly, the browser control unit 181 controls cookie information for each server device. The application A3 control unit 180 also includes a reception unit, an extraction unit, and a request unit, similar to the application A1 control unit 160. These parts perform the same processing as that of the application A1 control unit 160. Since there is, explanation is omitted.

[3. Configuration of application server 200]
Next, the configuration of the application server 200 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the application server 200 according to the embodiment. As illustrated in FIG. 3, the application server 200 includes a communication unit 210, a storage unit 220, and a control unit 230.

  The communication unit 210 is realized by a NIC or the like, for example. The communication unit 210 is connected to the network by wire or wirelessly, and transmits and receives information to and from the user terminal 100, the advertisement server 300, and the like, for example.

(Storage unit 220)
The storage unit 220 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 220 according to the embodiment includes a registration information storage unit 221 as illustrated in FIG. 3.

(Registered information storage unit 221)
The registration information storage unit 221 according to the embodiment stores user information received from a user at the time of application registration by the application. FIG. 4 is a diagram illustrating an example of the registration information storage unit 221 according to the embodiment. The registration information storage unit 221 illustrated in FIG. 4 includes items such as “user ID”, “name”, “sex”, “age”, and “address”.

  “User ID” indicates the user ID extracted by the extraction unit 163 of the user terminal 100. For example, the application A1 control unit 160 associates the user information received from the user at the time of application registration with the user ID and transmits the user information to the application server 200a.

  “Name”, “Gender”, “Age”, and “Address” are personal information registered by the user. That is, in the example of FIG. 4, the user identified by the user ID “U1” stores the name “Yoko Tanaka”, gender “female”, age “21 years old”, and address “Yokohama City X Ward” in the application. An example is shown.

  Although not shown, the application server 200 further includes a storage unit that stores unique user information corresponding to the corresponding application. For example, the application server 200a corresponding to the SNS application A1 includes a posted information storage unit that stores posted information such as comments and remarks by the user. In such a posting information storage unit, for example, a posting date (comment posting date) and a posting content are stored in association with each other for each user ID.

  For example, the application server 200b corresponding to the application A2 that is a game application has an action history storage unit. The action history storage unit stores a user action history (for example, a charge amount, chat contents, etc.) in the application A2 in association with each user ID. For example, the application server 200c corresponding to the application A3 that is a map search application has a search history storage unit. The search history storage unit stores a search history (for example, a search keyword) in association with each user ID.

(Control unit 230)
Returning to FIG. 3, the control unit 230 is realized by, for example, a CPU, an MPU, or the like executing various programs stored in the storage device inside the application server 200 using the RAM as a work area. The control unit 230 is realized by an integrated circuit such as ASIC or FPGA, for example.

  As illustrated in FIG. 3, the control unit 230 includes a reception unit 231 and a providing unit 232, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 230 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 230 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

(Reception unit 231)
The accepting unit 231 accepts various user information from the application control unit 150 of the user terminal 100. For example, as illustrated in FIG. 3, when the application A1 is installed in the user terminal 100, the reception unit 231 receives various user information associated with the user ID from the application A1 control unit 160. In addition, the reception unit 231 stores the received user information in the registration information storage unit 221 in association with the user ID.

(Providing unit 232)
The providing unit 232 provides user information to the advertisement server 300. Specifically, when receiving a transmission request including a user ID as a user information transmission request from the advertisement server 300, the providing unit 232 transmits user information corresponding to the user ID to the advertisement server 300.

  An example of processing of the providing unit 232 will be described using the application server 200a. For example, when the providing unit 232 of the application server 200a receives a request including the user ID “U1” from the advertisement server 300, the user information corresponding to the user ID “U1” from the registration information storage unit 221 illustrated in FIG. “Gender: Female, Age: 21 years old, Address: Yokohama City X Ward” is extracted and transmitted to the advertisement server 300.

[4. Configuration of advertisement server 300]
Next, the configuration of the advertisement server 300 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the advertisement server 300 according to the embodiment. As illustrated in FIG. 5, the advertisement server 300 includes a communication unit 310, a storage unit 320, and a control unit 330.

  The communication unit 310 is realized by a NIC or the like, for example. The communication unit 310 is connected to the network by wire or wireless, and transmits and receives information to and from the user terminal 100, the application server 200, and the like, for example.

(Storage unit 320)
The storage unit 320 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 5, the storage unit 320 according to the embodiment includes an advertisement information storage unit 321 and a reward information storage unit 322.

(Advertisement information storage unit 321)
The advertisement information storage unit 321 stores information regarding the advertisement content received from the advertiser. Here, FIG. 6 illustrates an example of the advertisement information storage unit 321 according to the embodiment. In the example illustrated in FIG. 6, the advertisement information storage unit 321 includes items such as “advertiser ID”, “advertisement ID”, “advertisement data”, and “targeting condition”.

  “Advertiser ID” indicates identification information for identifying a terminal (advertiser terminal) used by the advertiser or each advertiser. The “advertisement ID” indicates identification information for identifying the advertisement content submitted from the advertiser to the advertisement server 300.

  “Advertisement data” indicates data related to advertisement content. In the example of FIG. 6, the advertisement data is indicated by conceptual symbols. Actually, however, the advertisement data is image data, moving image (may be provided with sound) data, or the like. The “targeting condition” indicates a condition of a user to whom the advertising content is distributed, and is specified by the advertiser when the advertising content is submitted. For example, the “targeting condition” stores the user attribute of the user to whom the advertising content is to be distributed. That is, in the example of FIG. 6, the advertiser identified by the advertiser ID “C1” submits the data “aaa.png” of the advertising content identified by the advertisement ID “AD1” and the targeting condition “20 An example of setting “female, living in Kanto” is shown.

(Reward information storage unit 322)
The reward information storage unit 322 stores a reward amount for an administrator of an application that is an application provider. In this embodiment, it is assumed that the administrator of the application and the administrator of the application server 200 are the same. Specifically, in the present embodiment, the application A1 and the application server 200a are managed by the administrator T1, the application A2 and the application server 200b are managed by the administrator T2, and the application A3 and the application server 200c are the administrator. It shall be managed by T3.

  As described with reference to FIG. 1, the advertisement server 300 according to the embodiment distributes advertisements using user information (for example, registration information) used by each application. As a reward for a certain amount of advertising revenue is given to the administrator of the corresponding app. Note that the amount of reward given to the manager of the application is calculated by the calculation unit 336 described later.

  Here, FIG. 7 shows an example of the reward information storage unit 322 according to the embodiment. In the example illustrated in FIG. 7, the reward information storage unit 322 includes items such as “application name”, “number of requests”, and “reward amount”.

  “App name” indicates the name of the application that sent the advertisement request. The “number of requests” indicates the number of times that the acquisition unit 333 of the advertisement server 300 described later requests the application server 200 to transmit user information (the number of requests transmitted by the acquisition unit 333). The “reward amount” is a reward amount calculated for each application based on the “number of requests” by the calculation unit 336, and indicates a reward amount for providing user information. That is, the example of FIG. 7 indicates that the advertisement server 300 has requested “1500 times” to transmit user information to the application server 200a corresponding to the application “A1”. Further, it indicates that the advertisement server 300 has calculated “15,000 yen” as the reward amount for providing the user information by the application server 200a in response to the request.

  Note that the reward information storage unit 322 stores the number of advertisement requests transmitted from the request unit of each application control unit (the request unit 164 in the case of the application A1 control unit 160), not the “number of requests” by the acquisition unit 333. May be.

(Control unit 330)
Returning to FIG. 5, the control unit 330 is realized by, for example, a CPU, an MPU, or the like executing various programs stored in the storage device inside the advertisement server 300 using the RAM as a work area. The control unit 330 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 5, the control unit 330 includes an input reception unit 331, a request reception unit 332, an acquisition unit 333, an extraction unit 334, a distribution unit 335, and a calculation unit 336. Implement or execute the functions and operations of the information processing described. Note that the internal configuration of the control unit 330 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 330 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

(Submission Accepting Unit 331)
The submission accepting unit 331 accepts submission of advertising content from the advertiser terminal. For example, the submission accepting unit 331 accepts submission of advertisement content data for which targeting conditions are set from the advertiser terminal. Then, the submission receiving unit 331 stores the submitted advertisement content data in the advertisement information storage unit 321 in association with the advertiser ID for identifying the advertiser of the submission source.

  The submission receiving unit 331 does not necessarily need to receive the targeting condition at the same time as the submission of the advertising content. That is, the submission accepting unit 331 may accept the setting of the targeting condition after submission of the advertising content. Further, the submission receiving unit 331 may receive a change of the set targeting condition.

(Request reception unit 332)
The request receiving unit 332 receives an advertisement request, which is a request for distributing advertisement content displayed by the in-app browser, from the user terminal 100. Specifically, the request receiving unit 332 receives an advertisement request from the application control unit 150 in the user terminal 100.

  For example, as illustrated in FIG. 2, when the application A1 is installed in the user terminal 100, the request reception unit 332 receives an advertisement request from the request unit 164 of the application A1 control unit 160.

(Acquisition unit 333)
The acquisition unit 333 acquires user information used by the application. Specifically, when the request reception unit 332 receives an advertisement request, the acquisition unit 333 transmits user information used by the application to the application server 200 corresponding to the advertisement request transmission source application. User information is acquired by request. Note that, as described above, in the present embodiment, the user information used by the application is registration information received from the user by the application. The user information used by the application is not limited to the registration information. For example, as will be described in detail later, the user information may include user information unique to each application obtained for each application. .

  More specifically, the acquisition unit 333 transmits an acquisition request including a user ID included in the advertisement request to the application server 200 as an acquisition request for user information. Thereby, the acquisition unit 333 acquires user information corresponding to the user ID included in the advertisement request from the application server 200 corresponding to the application that transmitted the advertisement request.

  An example of processing of the acquisition unit 333 will be described using the application server 200a. For example, as illustrated in FIG. 1, it is assumed that the request reception unit 332 receives an advertisement request including the application name “application A1” and the user ID “U1”. In this case, the acquisition unit 333 recognizes that user information is acquired from the application server 200a corresponding to the application A1 when the application name “application A1” is received.

  The acquisition unit 333 acquires user information corresponding to the user ID “U1” from the application server 200a by transmitting an acquisition request including the user ID “U1” to the application server 200a. Here, for example, as described above, when the user information “gender: female, age: 21 years old, address: Yokohama City X Ward” is extracted by the providing unit 232 of the application server 200a, the obtaining unit 333 provides this information. The user information extracted by the unit 232 is acquired.

  Further, the acquisition unit 333 adds a predetermined value to the number of requests in the reward information storage unit 321 each time an acquisition request is transmitted to the application server 200. For example, when the request reception unit 332 receives an advertisement request including the application name “application A1” and the user ID “U1” by the request reception unit 332, the acquisition unit 333 requests that the user information be transmitted to the application server 200a. In the reward information storage unit 322, “1” is added to the number of requests corresponding to “application A1”. For example, in the example of FIG. 7, the acquisition unit 333 adds “1” to the number of requests “1500” corresponding to “application A1” to obtain “1501”.

  Note that the reward information storage unit 322 has described that the number of advertisement requests may be stored. In such a case, the request reception unit 332 is included in the advertisement request when the advertisement request is received. A predetermined value (for example, “1”) is added to the number of advertisement requests corresponding to the application name.

(Extractor 334)
The extraction unit 334 determines the advertisement content to be distributed based on the user information acquired by the acquisition unit 333 and extracts the determined advertisement content from the advertisement information storage unit 321. For example, the extraction unit 334 performs matching between the targeting condition stored in the advertisement information storage unit 321 and the acquired user information. Then, the extracting unit 334 determines the advertising content for which the targeting condition that satisfies the user information is set as the advertising content to be distributed, and extracts the determined advertising content from the advertising information storage unit 321.

  For example, as described above, when user information “gender: female, age: 21 years old, address: Yokohama City X Ward” is acquired by the acquisition unit 333, the extraction unit 333 is stored in the advertisement information storage unit 321. Matching the targeting conditions with the user information. The extraction unit 334 then distributes the corresponding advertising content AD1 because the targeting condition “female in twenties, resident in Kanto” satisfies the user information “gender: female, age: 21 years old, address: Yokohama City X Ward”. Determined as advertising content. Then, the extraction unit 334 extracts the advertisement data “aaa.png” corresponding to the determined advertisement content AD1 from the advertisement information storage unit 321.

(Distribution unit 335)
The distribution unit 335 distributes the advertising content extracted by the extraction unit 334 to the user terminal 100. For example, when the advertisement data “aaa.png” corresponding to the advertisement content AD1 is extracted from the advertisement information storage unit 321 by the extraction unit 334, the distribution unit 335 uses the extracted advertisement data “aaa.png” as the user. Delivered to the terminal 100.

(Calculation unit 336)
The calculation unit 336 calculates an amount (reward amount) that is a reward for providing user information and is a reward for an administrator who manages each application. For example, the calculation unit 336 calculates the reward amount based on the number of times that the application server 200 is requested to transmit user information. For example, if it is set to give a reward of “10 yen” per request, the calculation unit 336, in the example shown in FIG. 7, sets “15,000 as a reward amount to the administrator of the application A1. "Thousand yen" is calculated. Further, the calculation unit 336 may calculate a reward amount based on the number of advertisement requests transmitted from each application.

[5. (Delivery processing flow)
Next, the procedure of distribution processing by the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram illustrating a distribution processing procedure by the distribution system 1 according to the embodiment.

  In this sequence diagram, an application server 200a corresponding to the application A1 is illustrated as the application server 200. It is assumed that the application A1 is installed in the user terminal 100. In addition, the application server 200a receives various user information such as registration information associated with the user ID from the application A1 control unit 160 in the user terminal 100 and stores it in the registration information storage unit 221.

  First, in the user terminal 100, it is assumed that a transition operation for transitioning from the application A1 to a predetermined web page (referred to as a web page W1) is received by the application A1 control unit 160 in a state where the application A1 is activated (step S1). S101). In response to this, the request unit 164 accepts the delivery of the web page W1 by making a request to a predetermined server device that delivers the web page W1.

  Here, if the received web page W1 includes a display frame F1 for displaying advertising content, the request unit 164 includes the application name “application A1” and the user ID (user ID “user ID“ U1 ") is transmitted to the advertisement server 300 (step S102).

  When the advertisement request is received by the request reception unit 332 of the advertisement server 300, the acquisition unit 333 is used by the application from the application server 200a corresponding to the application A1, because the application name “A1” is included in the advertisement request. Get user information. For example, the acquisition unit 333 requests the application server 200a to transmit user information corresponding to the user ID “U1” (step S103).

  In response to the request from the advertisement server 300, the application server 200a extracts the user information corresponding to the user ID “U1” from the registration information storage unit 221 (step S104), and transmits the user information to the advertisement server 300 (step S105). Then, the acquisition unit 333 receives user information from the application server 200a.

  Next, the extraction unit 334 of the advertisement server 300 extracts advertisement content based on the acquired user information. For example, the advertising information storage unit 321 is referred to, the targeting condition set for each advertising content is matched with the acquired user information, the advertising content to be distributed is determined, and the determined advertising content is determined. Extracted from the advertisement information storage unit 321 (step S106). Then, the distribution unit 335 distributes the extracted advertisement content to the user terminal 100 (step S107).

  When the advertising content is received by the request unit 164 of the application A1 control unit 160, the browser control unit 161 activates the browser B1 and displays the web page W1 in which the advertising content is arranged in the display frame F1 in the browser B1 (step S1). S108).

[6. (Modification)
The distribution system according to the present embodiment may be implemented in various different forms other than the above-described examples. Therefore, hereinafter, a distribution system 2 different from the distribution system 1 will be described.

[6-1. (Receiving user information directly from the user terminal)
In the above embodiment, each application server 200 receives and stores various user information such as registration information from each user terminal 100 in which the corresponding application is installed, and the advertisement server 300 is a user included in the advertisement request. An example in which advertisement distribution is performed by acquiring user information from the corresponding application server 200 using an ID has been shown. However, the advertisement server 300 may receive user information directly from the user terminal 100 instead of acquiring user information from the application server 200. This point will be described with reference to FIG.

  FIG. 9 is a diagram illustrating an example of distribution processing according to the modification. The distribution system 2 illustrated in FIG. 9 includes the user terminal 100, the application server 200a, the application server 200b, the application server 200c, and the advertisement server 300, similarly to the distribution system 1 illustrated in FIG. The user terminal 100, the application server 200a, the application server 200b, the application server 200c, and the advertisement server 300 are connected to be communicable by wire or wireless via a network. Hereinafter, the distribution process by the distribution system 2 will be described in detail, but the description of the same parts as those in FIG. 1 is omitted.

  First, in the distribution system 2, the user terminal 100 includes a registration information storage unit that stores user information such as registration information received by an application. For example, if the application A1 is installed in the user terminal 100, the reception unit 162 of the application A1 control unit 160 receives registration information from the user, and the received registration information corresponds to the user ID extracted by the extraction unit 163. In addition, it is stored in the registration information storage unit. Such a registration information storage unit is referred to as a registration information storage unit 221a with respect to the registration information storage unit 221 of the application server 200a shown in FIG.

  For example, the reception unit 162 extracts the user ID “U1” by the extraction unit 163 and receives registration of the user information “female, 21 years old”, so that the registration information storage unit 221a as illustrated in FIG. It shall have.

  Here, it is assumed that the user U1 selects “News” from the link menu L1 displayed in the application A1 while the application A1 is activated. For example, if the web page W1 linked to “News” includes the display frame F1 for displaying the advertising content, the request unit 164 of the application A1 control unit 160 displays the advertising content to be displayed in the display frame F1. As an advertisement request which is a distribution request, an advertisement request including user information “female, 21 years old” corresponding to the application name “A1” and the user ID “U1” is transmitted to the advertisement server 300 (step S21). At this time, the request unit 164 may also transmit the user ID “U1”.

  When the advertisement reception request is received by the request reception unit 332 of the advertisement server 300, the extraction unit 334 determines the advertisement content to be distributed based on the received user information, and the determined advertisement content is stored in the advertisement information storage unit. Extract from 321 (step S22). In the example illustrated in FIG. 9, the extraction unit 334 sets a targeting condition that satisfies the user information “female, 21 years old” by matching the targeting condition set in each advertisement content with the user information “female, 21 years old”. The advertisement content AD1 that has been set is determined as a distribution target.

  Then, the distribution unit 335 distributes the advertising content AD1 extracted by the extraction unit 334 to the user terminal 100 that is the transmission source of the advertisement request (Step S23).

  As described above, the advertisement server 300 distributes the advertising content targeted by using the user information included in the advertisement request received from the user terminal 100 and used by the application. For this reason, the advertisement server 300 can perform highly accurate advertisement distribution. Moreover, since the advertisement server 300 does not need to access the application server 200, the advertisement server 300 can perform quick advertisement distribution.

[6-2. User information)
In the above-described embodiment, an example has been described in which the advertisement server 300 performs advertisement distribution using user information (registration information) registered in each application. However, the advertisement server 300 may perform advertisement distribution using user information obtained independently for each application in addition to such user information.

  For example, the application server 200 a corresponding to the SNS application A <b> 1 may have a posted information storage unit that stores the content of a message from the user for each user ID, in addition to the registered information storage unit 221. Therefore, the application server 200a may analyze the content of the utterance for each user ID and extract a feature word or a predetermined category, or may predict and store user information from the utterance content.

  For example, if the control content 230 of the application server 200a is associated with the user ID “U1”, for example, “Roppongi has a famous store in Keema Curry”, the control unit 230 will display a characteristic word such as “Roppongi, Keema Curry”. Alternatively, a predetermined category such as “Roppongi, Curry” or “Tokyo, Gourmet” may be extracted and stored in the posting information storage unit. For example, when the application server 200a receives a request for user information corresponding to the user ID “U1” from the advertisement server 300, the application server 200a includes not only the registration information corresponding to the user ID “U1” but also “Roppongi, Send Keema Curry or Roppongi, Curry (Tokyo, Gourmet).

  Then, the extraction unit 334 of the advertisement server 300 sets, for example, a keyword, a category, or the like as a targeting condition from the advertiser, thereby allowing the keyword, the category, and the feature word or category received from the application server 200a. By performing matching, advertisement content to be distributed is extracted.

  Further, the application server 200b corresponding to the game application A2 may have an action history storage unit that stores action history information such as billing information for each user ID. Therefore, the control unit 230 of the application server 200b may predict user information from the action history. For example, when the billing amount per month for the user U1 exceeds a predetermined amount, the control unit 230 of the application server 200b predicts that the income source is a stable office worker, Is predicted and stored in the action history storage unit. For example, when the application server 200b receives a request for user information corresponding to the user ID “U1” from the advertisement server 300, not only the registration information corresponding to the user ID but also “salaryman” or “high price” Send "income". The control unit 230 may transmit the category corresponding to the estimated information, for example, instead of transmitting the estimated information as it is.

  Further, the application server 200c corresponding to the map search application A3 may have a search history storage unit that stores a search history for each user ID. Therefore, the control unit 230 of the application server 200c may predict user information from the search history. In general, applications relating to map search often do not accept user registration. Therefore, the control unit 230 of the application server 200c may predict the user's living area from the search history, or may predict an area in which the user is interested.

  In this way, the advertisement server 300 can use not only registration information by the user but also user information unique to each application as user information used by the application, thereby accurately targeting. Therefore, highly accurate advertisement distribution can be performed.

[6-3. (Further use of user information corresponding to cookies)
In each of the embodiments described above, an example in which the extraction unit 334 extracts advertisement content by performing targeting using registration information by a user or user information unique to each application obtained for each application has been described. However, the extraction unit 334 may extract advertising content based on user information corresponding to cookies transmitted / received to / from the in-app browser in addition to the user information.

  For example, if the applications A1 to A3 are installed in the user terminal 100, individual cookies are issued between the applications A1 to A3 and the advertisement server 300. For example, the application A1 issues a cookie transmitted / received to / from the advertisement server 300. Further, the advertisement server 300 stores user information in association with cookies by each application. For example, the advertisement server 300 associates the information of the web page displayed by the browser in the application A1, that is, the browsing information of the web page browsed by the user using the application A1, with the cookie between the application A1. Remember.

  Therefore, the extraction unit 334 predicts the user's hobbies and preferences based on the information associated with each cookie, and further stores the predicted user information in association with each other. Note that such a prediction process may be performed by a processing unit other than the extraction unit 334, and the prediction timing may be arbitrary. For example, it may be performed at the timing when the advertisement request is received by the request receiving unit 332.

  For example, when an advertisement request including the application name “A1” and the user ID “U1” is received from the request unit 164 of the application A1 control unit 160, the extraction unit 334 includes the user corresponding to the user ID “U1”. The advertising content is extracted by performing targeting using the information and the user information associated with the cookie of the application A1 among the predicted user information.

  As described above, the advertisement server 300 can perform targeting with high accuracy by using more user information, and therefore can perform highly accurate advertisement distribution.

[6-4. Hardware configuration)
The advertisement server 300 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 10 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the advertisement server 300. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 50 and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network 50.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement server 300 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 330 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

[6-5. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[7. effect〕
The advertisement server 300 according to the embodiment includes a reception unit 332, an extraction unit 334, and a distribution unit 335. The accepting unit 332 accepts a content distribution request displayed by the content display program included in the application from the user terminal. The extraction unit 334 extracts content based on user information used by the application when the distribution request is received by the reception unit 332. The distribution unit 335 distributes the content extracted by the extraction unit 334 to the user terminal 100.

  As described above, the advertisement server 300 according to the embodiment uses, as user information used by an application, for example, advertisements to be distributed based on registration information received by each application from the user or unique user information obtained by each application. Since the content is extracted, highly accurate advertisement distribution can be performed.

  The acquisition unit 333 acquires user information from a predetermined server device that manages the application when the distribution request is received by the reception unit 332, and the extraction unit 334 acquires the user information acquired by the acquisition unit 333. Extract content based on it.

  Thereby, the advertisement server 300 according to the embodiment can perform highly accurate advertisement distribution.

  Further, the acquisition unit 333 acquires user information corresponding to identification information for identifying a user who uses the user terminal 100 included in the distribution request from a predetermined server device.

  Thereby, since the advertising server 300 concerning embodiment can distribute the advertising content according to the hobby taste etc. of each user, it can improve an advertising effect.

  The accepting unit 332 accepts user information together with the distribution request, and the extracting unit 334 extracts content based on the user information accepted by the accepting unit 332.

  As described above, the advertisement server 300 according to the embodiment directly receives user information used by an application installed in the user terminal 100 from the user terminal 100, and performs advertisement distribution based on the received user information. . For this reason, the advertisement server 300 does not need to access other server devices, and can perform advertisement distribution with high accuracy and speed.

  Further, the calculation unit 336 calculates a reward for the administrator who manages the application corresponding to the user information, which is a reward for distributing the content using the user information.

  As described above, when the user information is used, the advertisement server 300 according to the embodiment provides the application administrator with a reward as a usage fee, so that the application administrator can actively apply the application to his application. An internal browser function can be incorporated. As the number of applications having the in-app browser function increases, the advertisement server device 300 can increase the advertising effect (advertising revenue) because the user has more opportunities to view the advertising content.

  The receiving unit 332 receives from the user terminal 100 a distribution request for content displayed by a web browser that is a content display program.

  Thereby, the advertisement server 300 according to the embodiment can perform highly accurate advertisement distribution.

  The extraction unit 334 extracts content based on user information used by the application and user information corresponding to an HTTP cookie transmitted / received to / from the web browser.

  As described above, the advertisement server 300 according to the embodiment can perform targeting with high accuracy by using more user information, and therefore can perform highly accurate advertisement distribution.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the reception unit can be read as reception means or a reception circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 100 User terminal 150 Application control part 200 Application server 221 Registration information storage part 231 Reception part 232 Provision part 300 Advertisement server 321 Advertisement information storage part 322 Reward information storage part 332 Request reception part 333 Acquisition part 334 Extraction part 335 Distribution part 336 Calculation unit

Claims (6)

A reception unit that receives a distribution request for content displayed by a browser program included in the application from a user terminal;
An acquisition unit that acquires user information used by the application from a predetermined server device that manages the application when the distribution request is received by the reception unit ;
An extraction unit for extracting content based on the user information acquired by the acquisition unit ;
A distribution unit that distributes the content extracted by the extraction unit to the user terminal;
A distribution apparatus comprising: The acquisition unit, the distribution according to claim 1, characterized in that to obtain the user information corresponding to the identification information identifying the user who uses the user terminal included in the distribution request from said predetermined server device apparatus. The apparatus further includes a calculation unit that calculates a reward for the distribution of the content using the user information, the reward for an administrator managing the application corresponding to the user information. The distribution apparatus according to claim 1 or 2 . The said extraction part extracts the said content based on the user information utilized by the said application, and the user information corresponding to the HTTP cookie transmitted / received with the said browser program, The any one of Claims 1-3 characterized by the above-mentioned. The distribution device described in one. A distribution method executed by a computer,
An accepting step of accepting a content distribution request displayed by a browser program included in the application from a user terminal;
An acquisition step of acquiring user information used by the application from a predetermined server device that manages the application when a distribution request is received by the reception step ;
An extraction step of extracting content based on the user information acquired by the acquisition step ;
A distribution step of distributing the content extracted by the extraction step to the user terminal;
Including a distribution method. On the computer,
A reception procedure for receiving a distribution request for content displayed by a browser program included in the application from a user terminal;
An acquisition procedure for acquiring user information used by the application from a predetermined server device that manages the application when a distribution request is received by the reception procedure ;
An extraction procedure for extracting content based on the user information acquired by the acquisition procedure ;
A delivery procedure for delivering the content extracted by the extraction procedure to the user terminal;
A distribution program characterized by causing

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