JP4869311B2 - Advertising bid term suggestion device, advertising bid term suggestion system, and advertising bid term suggestion method - Google Patents

Description

  The present invention relates to an advertising bid term suggestion device, an advertising bid term suggestion system, and an advertising bid term suggestion method for proposing a translation of an original word for advertising bidding on a network.

2. Description of the Related Art Conventionally, on a network such as the Internet, a search site and a portal site that search for a web page related to a keyword and display a search result page when a user inputs the keyword are widely known. In conjunction with this, a search-linked advertisement (P4P: Pay for Performance) that displays an advertisement that matches an input keyword simultaneously on a search result page is widely performed.
Search-linked advertisements are those in which keywords are sold to advertisers in an auction format, the advertisements are displayed on a search result page in descending order of bid price, and charging is performed according to the number of clicks by the user (for example, , See Patent Document 1).

JP 2008-102174 A

In the search-linked advertisement as described above, the advertiser must first bid for an arbitrary keyword.
However, when a foreigner or a foreign-affiliated company bids for a search-linked advertisement on a Japanese search site, it is unclear which Japanese corresponds to the original language if there is no person who is proficient in Japanese. In addition, simply translating the original language into Japanese results in unnatural or inappropriate expressions, and there is a high possibility that the advertising effect will be impaired.

  An object of the present invention is to provide an advertisement bidding phrase suggestion device, an advertisement bidding phrase suggestion system, and an advertisement bidding that can propose an appropriate translation word for the original word for advertisement bidding and can improve the advertising effect. It is to provide a term suggestion method.

  The advertising bidding phrase suggestion device of the present invention proposes an advertising bidding phrase proposal that proposes an appropriate translation candidate word as a search term for a search-linked advertisement with respect to an original word transmitted from an advertiser terminal connected via a network. A source word receiving means for receiving the source word, and a source word related word from the source word related word storage means for storing the word and the related word of the word in association with each other in the same language as the source word. Source word-related word extracting means for extracting as a word, translation processing means for extracting the translation candidate word of the source word from a dictionary storage means for translation storing the translation word in association with each phrase, and the network of the translation candidate word on the network A frequency determination means for evaluating the translation candidate word based on a numerical element representing a use frequency in the word, and associating the phrase with a related word of the phrase in the same language as the translation candidate word A translated word related word acquisition means for extracting a related word of the translation candidate word as a translated word related word from a translated word related word storage means for storing, and a back-translated word obtained by translating the translated word related word into the same language as the original word Back translation processing means for extracting from the dictionary storage means for translation, phrase matching degree judging means for evaluating the translation candidate word according to the matching degree between the original word related word and the reverse translation word, and the translation candidate word On the basis of the evaluation, each translation candidate word is displayed together with at least the corresponding back-translated word, and the back-translated word that matches the original word-related word is clearly displayed in a display mode that clearly distinguishes it. And a result transmitting means for transmitting and displaying a web page to be displayed as a translation candidate list to the advertiser terminal.

In the present invention, a plurality of translation candidate words are generated by the translation processing means for one original word received by the original word receiving means, each translation candidate word is evaluated, and a list of translation candidate words together with the contents of the evaluation It is a device to present. The frequency judgment means and the phrase matching degree judgment means respectively evaluate the original translation candidate words. Then, the evaluation contents of each translation candidate word are clearly specified by the result transmitting means so as to be distinguished.
The evaluation criterion in the frequency determination means is the frequency of use of translation candidate words on the network. The frequency of use on the network represents the frequency of use of the phrase on a web page distributed on the network. For example, the frequency of use in a sentence posted on a web page or a search site. The frequency used as a keyword to be searched can be listed. In addition, the frequency of a phrase used as an advertisement bidding phrase can be used as an evaluation criterion in a specific website that manages advertisement bidding. The frequency is a numerical element specifically quantified, and the higher the frequency, the higher the evaluation.
The evaluation criterion in the phrase matching degree determination means is that the original language related words that are related words of the same language as the original words acquired by the original word related word acquisition means and the same language as the translation candidate words acquired by the translated word related word acquisition means The degree of coincidence with the back-translated word obtained by back-translating the translated word-related word, which is a related word of Here, related terms include synonyms and synonyms, as well as words used in association with each other. Specifically, a plurality of translation candidate words are generated for one original word, and a plurality of back-translated words are generated for each translation candidate word. Therefore, the reverse translation word is evaluated according to the degree of coincidence with the original word related word. That is, the greater the number of matches, the higher the evaluation of the translation candidate word.

In this way, since the frequency determination means performs evaluation according to the frequency used on the web page, the advertiser can select an advertising term that has a high probability of being displayed as a search-linked advertisement. The effect can be improved. In addition, the phrase matching degree determination means eliminates the unnaturalness and inappropriateness when translating from the original language to another foreign language, so that the advertiser can select a translated word that is close to what the advertiser imagines in the original language. In a search-linked advertisement, an advertisement is displayed with an appropriate search keyword, and a high advertisement effect can be obtained.
In addition, since the result transmission means clearly shows the back-translated word corresponding to each translation candidate word and whether or not there is a match, the advertiser can easily select which translation candidate word is appropriate. be able to.

In the advertising bid term suggestion device of the present invention, the advertising bid term suggestion device includes a storage unit that associates and stores a phrase and the number of searches in which the phrase is searched on the web page, and the frequency determination unit includes the search number It is preferable to evaluate the translation candidate word as a numerical element.
In this invention, since the memory means for storing the number of searches on the web page of each word / phrase is provided, the frequency determination means evaluates each translation candidate word according to the number of searches. The number of searches is, for example, the number of searches per day for each keyword searched on a search site or the like. A search-linked advertisement has a higher probability that an advertisement is displayed as the number of searched bid phrases increases. Therefore, the higher the number of searches, the higher the evaluation.
In this way, by using the number of searches for each word as an evaluation criterion, it is possible to select a word with a high advertising effect.

The advertising bid term suggestion device of the present invention further comprises a bid information storage unit that stores a phrase and bid information related to the phrase in association with each other, and the frequency determination unit includes the bid information stored in the bid information storage unit. It is preferable to evaluate the translation candidate word using as a numerical element.
In the present invention, bid information is stored in the bid information storage means. Examples of the bid information include numerical data such as the number of bids, average bid price, maximum bid price, etc. for the bid word. By using these bid information as evaluation criteria, the frequency determination means can take into account the evaluation of words and phrases frequently appearing in bids and the evaluation based on bid prices, and can make useful evaluations for bids. Therefore, the advertiser can use it as a judgment material when selecting the words and phrases evaluated in this way, and can select a translation word that is more appropriate and has a high advertising effect.

In the advertising bid term phrase suggesting apparatus of the present invention, it is preferable that the device includes a related translation processing unit that extracts a translation word of the original word related word as the translation candidate word from the dictionary storage unit for translation.
In this invention, since the source language related words are further added as translation candidate words, the number of translation candidate words is increased, and a wide list of options can be presented. That is, the choice of the translation word suitable for the image of the original language spreads and is highly useful.

The advertising bidding phrase suggestion system of the present invention is connected to the above-described advertising bidding phrase suggestion device and the advertising bidding phrase suggestion device via a network, and is used for advertising bidding to the advertising bidding phrase suggestion device. And an advertiser terminal that receives a web page on which the translation candidate list for the original language is posted.
In the present invention, the advertiser terminal and the above-described advertising bid term suggestion device are connected to each other via a network.
The advertiser terminal sends the original language to the advertising bid term suggestion device, and the advertising bid term suggestion device evaluates the translation candidate words of the original word and places the translation candidate list on the web page as described above. To the advertiser terminal.
The advertiser can select an appropriate translation word for the original language image while referring to the translation candidate list displayed on the display unit of the advertiser terminal and the evaluation contents. Therefore, even a foreigner can select an appropriate translated word, and therefore can bid for a phrase with a high advertising effect.

  The advertisement bidding phrase suggestion method of the present invention proposes an advertisement bidding phrase proposal that proposes an appropriate translation candidate word as a search term for a search-linked advertisement with respect to an original word transmitted from an advertiser terminal connected via a network. A source word receiving step for receiving the source word, and a source word related word from a source word related word storage means for storing the word and a related word of the word in association with each other in the same language as the source word A source word-related word extraction step that is extracted as: a translation processing step that extracts the translation candidate word of the source word from a translation dictionary storage means that stores the translation word in association with each phrase; and the translation candidate word on the network A frequency determination step of evaluating the translation candidate word based on a numerical element representing a frequency of use in a word, and the phrase and the phrase in the same language as the translation candidate word A translated word related word obtaining step for extracting a related word of the translation candidate word as a translated word related word from a translated word related word storage means for storing the related word in association with each other; A reverse translation processing step for extracting a translation word from the translation dictionary storage means, a phrase matching degree determination step for evaluating the translation candidate word according to a matching degree between the original word related word and the reverse translation word, and the translation Based on the evaluation of the candidate word, each translation candidate word is clearly identified so that it can be distinguished at least together with the corresponding back-translated word and with respect to the back-translated word that matches the original word related word. And a result transmission step of transmitting and displaying a web page to be displayed as a translation candidate list to the advertiser terminal in a display mode.

In this invention, while the original word related word of the original word received from the advertiser terminal is generated, a plurality of original word translation candidate words are acquired, and each translation candidate word is evaluated. Next, the translation related words of each translation candidate word are acquired, and each translation related word is back-translated into the original language. Then, the corresponding translation candidate word is evaluated according to the degree of coincidence between the reverse translation word and the language-related word.
In this way, by evaluating the translation candidate words in two stages, it is possible to present a list that allows the advertiser to easily determine that the translation words have high advertising effectiveness and match the original language image.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[Configuration of Ad Bid Term Proposal Proposal System]
FIG. 1 is a block diagram showing the configuration of an advertising bid term suggestion system according to an embodiment of the present invention.
As shown in FIG. 1, the advertising bidding phrase suggestion system 10 accesses the advertising bidding phrase suggestion server 100 that presents an appropriate translated word for the received original word and the advertising bidding phrase suggestion server 100 via the Internet 20. And an advertiser terminal 200 that transmits the original language.
In the present embodiment, a case where an original language other than Japanese is translated into Japanese will be described. However, the present invention is not limited to Japanese, and can be similarly applied to other languages.

  The Internet 20 is the Internet based on a general-purpose protocol such as TCP / IP, but is not limited to this. For example, an intranet such as a LAN (Local Area Network), a network such as a communication line network or a broadcasting network in which a plurality of base stations capable of transmitting and receiving information via a wireless medium constitute a network, and a medium for directly receiving data Any configuration that transmits and receives data, such as the wireless medium itself, can be used.

The advertising bid term suggestion server 100 is connected to the advertiser terminal 200 via the Internet 20, translates the original language transmitted from the advertiser terminal 200 into a plurality of Japanese, and ranks the translated Japanese Is transmitted to the advertiser terminal 200.
The advertising bid term / phrase suggestion server 100 includes a storage unit and an arithmetic processing unit.
The storage means includes a source language related word database 111 in which related words of each phrase are stored in the same language as the source language, a translation dictionary database 112 in which parallel translations of each phrase are stored, and a translation candidate word in the same language. Frequent word database 113 in which frequently used words are stored together with each word, bid information database 114 in which bid information for each word is stored, and Japanese related word database 115 in which related words of each word are stored in Japanese. And.

  For example, as shown in Table 1 below, the source language related word database 111 has a table structure in which a plurality of related words are stored as one record in the same language as the source language for each phrase. As related words, in addition to synonyms and synonyms, words used in association are included, and a plurality of related words are stored.

  For example, as shown in Table 2 below, the translation dictionary database 112 has a table structure in which an English word and its Japanese translation are associated and stored as one record. The parallel translation is not limited to one, and a plurality of candidates are stored. In the present embodiment, the translation dictionary database 112 corresponds to a case where translation is performed from the original language to Japanese and a case where translation is performed from Japanese to the original language, and may be configured by different databases.

  For example, as shown in Table 3 below, the frequent word database 113 includes Japanese words and phrases that are frequently searched on a search site together with these words and phrases that are frequently used on a web page. The table structure is such that the frequent words such as are associated with the number of searches for this phrase and stored as one record.

  For example, as shown in Table 4 below, the bid information database 114 has a table structure in which a phrase, a bid price for the phrase, and the number of bids for the phrase are associated and stored as one record. . The bid price includes the highest bid and the average bid.

  For example, as shown in Table 5 below, the Japanese-related word database 115 has a table structure in which words and related words of the words are stored as one record in Japanese. As related words, in addition to synonyms and synonyms, words used in association may be included, and a plurality of related words are stored. Further, the number of searches for searching for this phrase on the web page may be stored in association with the phrase.

  As the arithmetic processing means, as shown in FIG. 1, a source language receiving unit 121 that receives a source language transmitted from the advertiser terminal 200, a source language related word extraction unit 122 that extracts a word related to the source language, A translation processing unit 123 that translates into a word, a frequency determination unit 124 that evaluates the translated candidate word, a translation related word extraction unit 125 that extracts a word related to the translated candidate word, and an extracted related word as the original word A reverse translation processing unit 126 that translates into a word, a phrase matching degree determination unit 127 that compares and evaluates a back-translated word of a related word of a translated word and a related word of an original word, and a web page that presents the translated word together with the evaluation A page creation unit 128 to be created and a page transmission unit 129 to send the created web page to the advertiser terminal 200 are provided.

The original language receiving unit 121 receives information related to the original language transmitted from the advertiser terminal 200. Here, the information related to the original language is not limited to the original language, and may include the advertisement content in the bid and the URL (Uniform Resource Locator) of the link destination.
The source language related word extraction unit 122 extracts a plurality of related words by associating the words and phrases in the source language related word database 111 with the received source words.
The translation processing unit 123 extracts a plurality of translation candidate words for the original word from the translation dictionary database 112.

The frequency determination unit 124 evaluates each translation candidate word according to the frequency used on the web page. More specifically, frequently used words and phrases frequently used on a search site and the like are stored in the frequently used word database 113, so that translation candidate words are words stored in the frequently used word database 113. In some cases, an evaluation score is added. In addition, evaluation based on the number of searches of the phrase stored in the frequent word database 113 is also possible. In this case, the higher the number of searches, the higher the score.
In addition, when receiving bid information such as an advertisement text to be displayed on the web page from the advertiser terminal 200 and a link destination URL, evaluation is performed if the translation candidate word is a phrase used in the advertisement text. Points may be added, or evaluation points may be added if the translation candidate word is used in the web page by accessing the linked URL.
Furthermore, evaluation can be made according to the bid situation for the word, for example, the number of bids, the bid price, and the like. Specifically, among the bid information stored in the bid information database 114, a larger score is added to a phrase having a higher bid price, and a larger score is added to a phrase having a higher bid price.

The translation related word extraction unit 125 extracts a phrase (translation related word) related to the translation candidate word. Examples of the translation related words include related words stored in the Japanese related word database 115 and frequent words stored in the frequent word database 113. Specifically, in addition to synonyms and synonyms of translation candidate words, words related to translation candidate words are included, and translation is performed on frequently used phrases or web pages when searching for translation candidate words. This includes words that frequently appear along with candidate words.
The reverse translation processing unit 126 translates the translation candidate words and the translation-related words from Japanese into the original language based on the translation dictionary database 112.
The phrase matching degree determination unit 127 compares the original word related word and the reverse translation word, and adds the evaluation score of the corresponding translation candidate word according to the number of matching words. For example, if there are five back-translated words that match the original word-related words for one translation candidate word, the number is plus 50 points, and in the case of three, plus 30 points.

The page creation unit 128 creates a web page on which a list of translation candidate words ranked based on the evaluation score is posted.
The list displays information that can determine that the advertiser is the most suitable translation candidate word for the original language together with the translation candidate word. For example, a related word of the translation candidate word, a meaning different from the original word of the translation candidate word, a bid number and a bid price for the translation candidate word, a search number of the translation candidate word, and the like can be mentioned.
The page transmission unit 129 transmits the web page on which the list of translation candidate words is formed to the advertiser terminal 200.
Although not shown, the advertising bid term suggestion server 100 may include, for example, display means for outputting a web page as a screen display, input means such as a keyboard, and the like.

  The advertiser terminal 200 is connected to the advertising bid term suggestion server 100 via the Internet 20, transmits the original language to be translated to the advertising bid term suggestion server 100, and browses the web page on which the translated word is displayed. It is a possible terminal device. The advertiser terminal 200 is not particularly limited, and examples thereof include a mobile phone and a laptop computer. Although FIG. 1 illustrates a configuration in which one advertiser terminal 200 and one advertising bid term / phrase suggestion server 100 are connected, actually, the advertising bid term / phrase suggestion server 100 includes a large number of advertisements. It is connected to the main terminal 200.

As the arithmetic processing means, although not shown, terminal transmission / reception means for transmitting the original language information to the advertising bid term suggestion server 100 and receiving the web page on which the translated word of the original language is displayed, and the web page as the screen display Output means for outputting and input means such as a mouse and a keyboard capable of inputting the original language are provided.
On the other hand, although not shown, the storage means includes a database for storing form data relating to various forms.

  The advertisement bidding term / phrase suggestion server 100 of this embodiment functions as an advertisement bidding proposal device of the present invention, the original word related word database 111 is the original word related word storage means, and the translation dictionary database 112 is the present invention. The dictionary storage means for translation, the bid information database 114 is the bid information storage means of the present invention, the frequently used word database 113 and the Japanese related word database 115 are the translated word related word storage means of the present invention, and the original word reception unit 121 is the original word reception of the present invention. Means, the original word related word extracting unit 122 is the original word related word acquiring unit of the present invention, the translation processing unit 123 is the translation processing unit of the present invention, the frequency determining unit 124 is the frequency determining unit of the present invention, and the translated word related word extracting unit 125 is the book. The translated word related word acquisition means of the invention, the reverse translation processing unit 126 is the reverse translation processing means of the present invention, and the phrase matching degree determination unit 127 is the phrase matching degree determination unit of the present invention. , Page creation unit 128 and the page transmission portion 129 functions as a result transmission unit of the present invention.

[Ad bid bidding phrase proposal system operation]
Hereinafter, the operation of the advertising bid term suggestion system 10 will be described with reference to FIGS.
FIG. 2 is a first explanatory diagram for explaining the operation of the advertising bidding term / phrase proposing device according to the present embodiment, and FIG. 3 is a second explanation for explaining the operation of the advertising bidding term / phrase proposing device according to the present embodiment. FIG.
First, the advertiser operates the input unit of the advertiser terminal 200 to access the advertising bid term suggestion server 100, for example, by starting a web browser and inputting an address and inputting the advertising bid term phrase. Request possible web pages.
The advertiser terminal 200 receives the requested web page from the advertisement bidding term / phrase suggestion server 100 and causes the display unit to display the screen.
The advertiser inputs the original language by performing an input operation on the input unit, and the terminal transmission / reception unit of the advertiser terminal 200 transmits the original language to the advertising bid term suggestion server 100. At this time, an advertisement text, a link destination URL, and the like may be transmitted simultaneously. In the present embodiment, the original language is English.

The advertising bid term suggestion server 100 receives the original language transmitted from the advertiser terminal 200 by the original language receiving unit 121.
Then, the source language related word extraction unit 122 extracts the related words by associating the received source words with the words and phrases stored in the source language related word database 111 (step S1). These related terms are extracted as source language related terms I, source language related terms II, and source language related terms III, as shown in FIG.

Next, the translation processing unit 123 translates the received English original language into Japanese based on the translation dictionary database 112. The received original word and the phrase stored in the dictionary database for translation 112 are associated with each other and translated into a plurality of Japanese, and extracted as translation candidate word A and translation candidate word B as shown in FIG. 2 (step S2). ).
The frequency determination unit 124 evaluates the translation candidate word A and the translation candidate word B (step S3). Specifically, first, an evaluation score is added based on the number of searches at a search site for each frequent word stored in the frequent word database 113. For example, if the number of searches is 2000 / day or more, an evaluation score of 5 points is added, if the number of searches is 1500 / day or more, 4 points, if 1000 / day or more, an evaluation score of 3 points is set. Points are added according to the number of search for each translation candidate word.
In addition, evaluation points are added according to the number of bids, bid price, etc. for each word and phrase stored in the bid information database 114. For example, 5 points if the number of bids is 100 or more, 3 points if it is 50 or more, 1 point if it is 20 or more, 3 points if the bid price is 100 yen or more, 50 yen If it is above, set 2 points, and if it is 20 yen or more, set 1 point ....
Further, when the advertisement text or the link destination URL is received from the advertiser terminal 200, the evaluation can be performed based on the contents of the web page of the advertisement text or the link destination URL. For example, if a translation candidate word is used in an advertising sentence, an evaluation score is added to the translation candidate word, and if a translation candidate word is used on a web page of a link destination URL, the translation candidate Add evaluation points to words.

The translated word related word extraction unit 125 extracts the related words by associating the translation candidate words A and the translation candidate words B with the words and phrases stored in the Japanese related word database 115, and extracts the frequent words from the frequent word database 113. Extract (step S4). As a result, phrases that frequently appear together with translation candidate words, phrases that are often used in search together with translation candidate words, and the like are also extracted as translation related words. In this way, as shown in FIG. 2, the translation related word Aa, the translation related word Ab, the translation related word Ac, the translation related word Ba, the translation related word Bb, and the translation related word Bc are generated.
The reverse translation processing unit 126 performs reverse translation from Japanese to English by correlating each translated word-related word and the word / phrase stored in the translation dictionary database 112, so that the reverse translation word Aa, reverse translation word Ab, reverse translation word Ac, back-translated word Ba, back-translated word Bb, and back-translated word Bc are extracted (step S5).

The phrase matching degree determination unit 127 includes a reverse-translation word Aa, a reverse-translation word Ab, a reverse-translation word Ac, and reverse-translation words Ba, reverse-translation words Bb, and reverse-translation words Bc. The degree of coincidence between the source language related word II and the source language related word III with the source language related word group is evaluated (step S6). Specifically, an evaluation score is added to the corresponding translation candidate word according to the number of matching reverse translation words. For example, if there are three back-translated words that match the original word-related words for one translation candidate word, plus 5 points, plus 3 points ...
In this way, evaluation points are assigned to each translation candidate word, and are ranked in descending order of score.

Here, the English word “glass” will be used as the original language, and the process up to ranking the translation candidate words as described above will be specifically described.
First, the original language receiving unit 121 receives the original word “glass” from the advertiser terminal 200, and the original word related word extracting unit 122 as a related word corresponding to “glass” from the original language related word database 111, as shown in FIG. "Frame", "style", "museum", "art", "tile", "window", "beer", "wine", and "paper" are extracted (source language related words group).
Then, the translation processing unit 123 translates “glass” into Japanese based on the translation dictionary database 112. Translation candidate words are “glass”, “glasses”, “glass”, and “glass” (translation candidate word group).

Next, the frequency determination unit 124 evaluates “glass”. First, the number of searches for “glass” is acquired from the frequent word database 113, and an evaluation score is added according to the number of searches. Here, for example, the number of searches is 1560 / day, and 4 points are added.
Then, the frequency determination unit 124 acquires the number of bids and the bid price of the phrase “glass” from the bid information database 114, and adds evaluation points according to these. Here, for example, 3 points are added when the number of bids is 87, and 1 point is added when the bid price is 35 yen.
Further, the frequency determination unit 124 determines whether or not the word “glass” is used in the advertisement text received from the advertiser terminal 200, adds 5 points if it is used, and receives the link destination received from the advertiser terminal 200. If the word “glass” is used on the web page, 5 points are added.
The frequency determination unit 124 assigns an evaluation score to each translation candidate word in the same manner for the other translation candidate words “glasses”, “cup”, and “glass”.

The translation related word extraction unit 125 extracts a related word of “glass” from the Japanese related word database 115 and is frequently used for searching along with words and phrases often used with “glass” from the frequent word database 113 and “glass”. Extract words and phrases as translated words. As shown in FIG. 3, the translation related words of “glass” are “board”, “art”, and “window”.
The translation related word extraction unit 125 extracts the translation related words in the same manner for the other translation candidate words “glasses”, “cup”, and “glass”. The translation related words of “Glasses” are “frame”, “fashionable” and “repair”, the translation related words of “Copp” are “paper”, “beer”, “for business”, and the translation related words of “glass” are “ Wine and whiskey.
The reverse translation processing unit 126 translates the translated word-related words into English using the translation dictionary database 112. Therefore, the reverse translation words belonging to “glass” are “plate”, “board”, “art”, “window”, and the reverse translation words belonging to “glasses” are “frame”, “fashionably”, “repair”, “cop” The reverse translation words belonging to are “paper”, “beer” and “business”, and the reverse translation words belonging to “glass” are “wine” and “whisky”.

The phrase matching degree determination unit 127 compares the original word related word group and the reverse translation word group, and if there is a matching word, adds an evaluation score to the translation candidate word to which the word belongs. As shown in FIG. 3, for “glass”, “art” and “window” match the original word-related words, so three points are added. Similarly, for other translation candidate words, one point is added to “glasses”, three points are added to “cop”, and one point is added to “glass”.
As described above, evaluation points are assigned to each translation candidate word, and are ranked in descending order of evaluation points.

The page creation unit 128 posts a list of ranked translation candidate words in the information display area partitioned on the web page. FIG. 4 shows details of the list of translation candidate words. Since the list displayed here is a list for foreigners, it is written in the language of the foreigner.
As shown in FIG. 4, translation candidate words are listed in descending order of evaluation score. For each translation candidate word, items such as meaning, related word group, bid price, number of searches, etc. other than the original language when the translation candidate word is back-translated into English are also displayed as elements for determining whether or not to adopt. The Regarding the related word group, among the related words, the word that matches the original word related word is marked with * to indicate the importance.
The page transmission unit 129 transmits the created web page to the advertiser terminal 200.

[Effects of Embodiment]
In embodiment mentioned above, there can exist the effect shown below.
The translation-related word of the translation candidate word translated from English into Japanese is back-translated, and the degree of coincidence is evaluated by comparing this back-translated word with the original word-related word. Can be presented.
In addition, translation candidate words are evaluated according to the frequency of use, the number of searches, and the bidding status. Therefore, the evaluation based on the frequency of use and the number of searches on the web page has a high probability of being displayed as a search-linked advertisement. Translated words can be presented, and evaluation according to the bidding situation leads to the presentation of translated words that are highly useful in bidding. That is, it is possible to present translation candidate words with a high advertising effect.
Thus, since a highly accurate translation candidate word can be presented, it is possible to bid on natural and appropriate words and to obtain a high advertising effect.

  In addition, translation candidate words are presented together with other elements in rank order. In particular, the bid price, the number of bids, and the number of searches, which are evaluation determination factors, can be used as a criterion for selecting translation candidate words by seeing specific numerical values, and are highly useful. In addition, phrases other than matching words are listed as related words, so that it can be used as a criterion for selecting a translation candidate word.

[Modification]
In addition, this invention is not limited to embodiment mentioned above, In the range which can achieve the objective of this invention, the deformation | transformation shown below is also included, for example.
In the above embodiment, the advertising bid term / phrase suggestion server 100 is used alone, but it may operate as a part of an advertising bid management server that accepts and manages advertising bids.
In the above embodiment, only words / phrases translated from the original language are used as translation candidate words. However, after the operation of the source language related word extraction unit, the source language related word may be translated into Japanese, and this translated word may be added as a translation candidate word. Thereby, it is possible to present translation candidate words with a wider range and higher accuracy.

  INDUSTRIAL APPLICABILITY The present invention can be used as an advertising bid term / phrase proposing device and an advertising bid term / phrase proposing system for proposing translations of terms for advertising bidding on a network.

The block diagram which shows the structure of the advertising bid term phrase proposal system containing the advertising bid term phrase proposal server concerning embodiment of this invention. 1st explanatory drawing for demonstrating operation | movement of the advertising bid term phrase proposal server concerning this embodiment. The 2nd explanatory view for explaining operation of an advertising bid term phrase suggestion server concerning this embodiment. The figure which shows the list of the translation candidate words which the advertisement bid term phrase proposal server concerning this embodiment shows.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertisement bid term phrase proposal system 20 Internet 100 Advertisement bid term phrase proposal server 111 Original word related word database 112 Translation dictionary database 113 Frequent word database 114 Bid information database 115 Japanese related word database 122 Original word related word extraction part 123 Translation processing part 124 Frequency determination unit 125 Translation related word extraction unit 126 Reverse translation processing unit 127 Phrase matching degree determination unit 200 Advertiser terminal

Claims (6)

An advertisement bidding term suggesting device that proposes an appropriate translation candidate word as a search term for a search-linked advertisement for an original word transmitted from an advertiser terminal connected via a network,
Source language receiving means for receiving the source language;
Source language related word acquisition means for extracting a related word of the source word as a source language related word from a source language related word storage means for storing the phrase and a related word of the phrase in association with each other in the same language as the source word;
Translation processing means for extracting the translation candidate words of the original word from translation dictionary storage means for storing the translation word in association with each phrase;
A frequency determination means for evaluating the translation candidate word based on a numerical element representing a frequency of use of the translation candidate word on the network;
A translation-related word acquisition unit that extracts a related word of the translation candidate word as a translation-related word from a translation-related word storage unit that stores a word and a related word of the word in association with each other in the same language as the translation candidate word ,
Back translation processing means for extracting a back translation word obtained by translating the translation related word into the same language as the original language from the dictionary storage means for translation;
A phrase matching degree determining means for evaluating the translation candidate word according to the matching degree between the original word related word and the reverse translation word;
Based on the evaluation of the translation candidate words, each translation candidate word can be distinguished at least together with the corresponding back-translated word and with respect to the back-translated word that matches the original word related word. An advertisement bidding phrase suggestion device, comprising: a result transmission unit configured to transmit and display a web page to be displayed as a translation candidate list to the advertiser terminal in an explicit display mode. In the advertising bid term suggestion device according to claim 1,
Storage means for storing the phrase and the number of searches for the phrase on the web page in association with each other;
The frequency determination means evaluates the translation candidate word using the number of searches as the numerical element. In the advertising bid term phrase suggestion device according to claim 1 or 2,
A bid information storage means for storing the phrase and the bid information related to the phrase in association with each other;
The frequency determination means evaluates the translation candidate word using the bid information stored in the bid information storage means as the numerical element. In the advertising bid term phrase suggestion device according to any one of claims 1 to 3,
An advertisement bidding term phrase proposing device comprising: a related translation processing unit that extracts a translation word of the original language related word as the translation candidate word from the dictionary storage unit for translation. An advertising bid term suggestion device according to any one of claims 1 to 4,
The advertising bid term suggestion device is connected to the advertising bid term suggestion device via a network, transmits the original word for advertising bid to the advertising bid term suggestion device, and receives the web page on which the translation candidate list for the original word is posted. An advertising bid term suggestion system characterized by comprising an advertiser terminal. An ad bid term suggestion method for proposing an appropriate translation candidate word as a search term for a search-linked advertisement for an original word transmitted from an advertiser terminal connected via a network,
A source language receiving step for receiving the source language;
A source word related word acquisition step for extracting a word related to the original word as a word related word from a word related word storage means for storing the word and a related word of the word in association with each other in the same language as the source word;
A translation processing step of extracting the translation candidate words of the original word from translation dictionary storage means for storing the translation word in association with each word;
A frequency determination step of evaluating the translation candidate word based on a numerical element representing a frequency of use of the translation candidate word on the network;
A translation-related word acquisition step of extracting a related word of the translation candidate word as a translation-related word from a translation-related word storage unit that stores a word and a related word of the word in association with each other in the same language as the translation candidate word; ,
A back-translation processing step of extracting a back-translated word obtained by translating the translated word into the same language as the original language from the dictionary storage means for translation;
A phrase matching degree determination step for evaluating the translation candidate word according to the matching degree between the original word related word and the reverse translation word;
Based on the evaluation of the translation candidate words, each translation candidate word can be distinguished at least together with the corresponding back-translated word and with respect to the back-translated word that matches the original word related word. A result transmitting step of transmitting a web page to be displayed as a translation candidate list to the advertiser terminal in a display manner to be displayed, and displaying the result.

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