JP2007044416A - Product display method - Google Patents

Abstract

A product display method that uses an existing display shelf and has a large light-up effect by light irradiation is provided.
A product display method according to the present invention is a product display method in which light is applied to a product 1 by a light source provided in the product display shelf 22 and / or the vicinity thereof, and at least a part of the product 1 is transparent or semi-transparent. A transparent container and a transparent or translucent liquid that is contained in the container and that refracts and / or reflects light when irradiated with light, and loosely wraps the product individually with a transparent or translucent film A plurality of the packaged products are displayed on one product display shelf.
[Selection] Figure 3

Description

  The present invention relates to a method for displaying merchandise that uses a light source to increase consumers' willingness to purchase.

  In supermarkets and discount stores, fluorescent lamps are arranged on merchandise display shelves, etc., and the merchandise itself is brightly illuminated to increase the willingness to purchase. In addition to the fluorescent lamp, there is a display method in which a spotlight is applied from above or from the side of the product to enhance the lighting effect. For a product that is at least partially transparent, light is transmitted or refracted through the product, or reflection occurs on the surface of the product, so that the lighting effect is great. However, a sufficient light-up effect cannot be obtained by simply irradiating with a fluorescent lamp or the like as in the conventional method.

  As a method for displaying such a transparent container, for example, there is one described in Patent Document 1. The invention described in Patent Document 1 relates to a display stand for products in which a liquid is contained in a transparent or translucent glass or plastic container, and the lamp disposed inside the display stand is connected to the top surface of the display stand. The light traveling from the bottom of the container through the irradiation hole and the light traveling through the glass container and the solution inside is repeatedly reflected and refracted to radiate the reflected light to the outside.

  However, the special display stand as described in Patent Document 1 is expensive and complicated to install. Therefore, it is not suitable for displaying a large number of products sold in a large number of supermarkets and discount stores.

  Conventionally, wrapping ornaments have been exhibited in lighted-up show windows. However, these were not the products that were actually sold.

Registered Utility Model No. 3040815

  An object of the present invention is to provide a product display method having a large light-up effect by irradiating a product to be sold with light using an existing display shelf.

The present invention provides a product display method for irradiating a product with light from a product display shelf and / or a light source provided near the product display shelf, wherein the product is accommodated in at least a part of a transparent or translucent container, and the container, A transparent or translucent liquid that refracts and / or reflects light when irradiated with light, loosely wraps each product with a transparent or translucent film, and displays the packaged products in one product display A product display method characterized by displaying a large number of items on a shelf.
In addition, the liquid in this specification includes a gel-like liquid as long as it is transparent or translucent that refracts and / or reflects light when irradiated with light. It is preferable that the product container has a light reflection property improved by corrugation and uneven processing on the surface thereof.

  According to the present invention, light emitted from a light source is reflected and refracted by a transparent or translucent part of a product and a film by loosely wrapping the product to be irradiated itself with a transparent or translucent film. This produces a higher light-up effect. In addition, the phrase “wrapping loosely with a film” as used in the present invention means excluding those in which a film is closely attached to a product and packaged. Therefore, a film that is shrink-wrapped in close contact with the product itself is not a loosely-wrapped film.

  The light source in the present invention is usually a fluorescent lamp attached to the upper part of a merchandise display shelf. However, the position of the fluorescent lamp may be on the side or the bottom of the product display shelf. Moreover, the thing of the structure which is detachable and always attached may be used. Any light source other than the fluorescent lamp can be used as long as it emits light, such as an incandescent bulb and a light emitting diode.

  Further, the light source may be irradiated from a position outside the display shelf as long as the product can be irradiated. In addition, it is not necessary to irradiate all of the displayed products, and some products may be irradiated even if some of them are not directly irradiated with light.

  In the present invention, "many items" are displayed as a number of items displayed as one item on the item display shelf. A product of one item means a product of the same shape sold under the same product name. As will be described later, a product with a changed color, scent, etc. It is. It should be noted that a large number of products of the same item need only be displayed together in one product display shelf, and products of other items may be placed on the product display shelf. The arrangement of the product varies depending on the shape and size of the product display shelf and the size of the product. Usually, it is preferable to arrange 5 or more products in the horizontal direction (direction perpendicular to the depth direction), but even if less than 5 products are used Good.

  The film used in the present invention is preferably made of a film having improved light reflectivity. In the present invention, the film having improved reflectivity is formed by folding the film into a bellows, or by forming dimples on the film to provide unevenness on the film, or a part of the film, such as a film with sequins or lamé. It is a film with improved light reflection performance using a film to which a member piece for reflecting light is added. It is also possible to use a film treated with an antistatic agent so that dust does not adhere to the film and the reflection performance does not deteriorate.

  The material of the film may be any material as long as it is transparent or translucent. For example, films such as polypropylene, polyethylene, polyethylene terephthalate, and polymethylpentene can be used. The present invention illuminates the transparent portion of the product and the contents of the product through the film wrapping the product with the light irradiated by the above configuration, and a large number of packaged products are displayed. It refractions repeatedly and stands out more than products that are not loosely wrapped in film but are simply irradiated with light, thereby increasing consumers' willingness to purchase. The thickness of the film is 0.01 to 2 mm, but is not particularly limited. Moreover, irradiation effect can be heightened by using the film which gave special processing.

  Furthermore, it is preferable that the liquid contained in the product is a colored liquid, and the liquid of the product displayed on one product display shelf is at least two colors. The beauty can be further improved by arranging products of two or more colors on the same shelf.

  In addition, the liquid contained in the product is preferably a fragrance, a deodorant, a cleaning agent, a cosmetic, a bath agent or an insect repellent. However, the present invention can also be applied to products containing liquids other than these.

  It is also possible to arrange at least one luminous container having the same shape as the merchandise to be displayed, at least a part of which is transparent or translucent and having a light emitter disposed therein on a merchandise display shelf. It is preferable that the luminous container also has a pattern that is substantially the same as the product, and it is more preferable that the luminous container has the same color as at least one of the products. The luminous container has substantially the same appearance as the displayed product, and the products having the same form are arranged on the same shelf, so that they can be positioned without a sense of incongruity. The light emitter disposed inside the light emitting container may be any kind of incandescent lamp, ball-shaped fluorescent lamp, flashing lamp, light emitting diode, etc., and one or more may be provided in the container.

  The luminous container has a transparent or translucent part at the same position as the product, and the light emitted from the luminous body disposed inside passes through the transparent or translucent part of the luminous container and is adjacent to the luminous container. Irradiate the placed product from the side. For this reason, it appears that a group of products adjacent to the light emitting container emits light, thereby attracting attention. In addition, since the luminous container is arranged together with the commodity display shelf and / or the light source provided in the vicinity thereof, the display shelf is further attracted attention due to the lighting effect of the plurality of light sources. In addition, it is also possible to arrange a reflecting material such as a prism or a mirror in the luminous container instead of the luminous body or together with the luminous body.

  The present invention will now be described by way of examples, which are given for illustration only and not for limitation. Various changes can be made without departing from the spirit and principle of the invention.

  FIG. 1 shows a product 1 containing a liquid fragrance. The container of the product is composed of a container main body 2 and a base 4, and the container main body 2 contains a liquid fragrance and has an outflow opening on its bottom surface, and is screwed to the base 4. ing. The base 4 is provided with a penetrating material to hold the liquid fragrance that has flowed out from the outflow opening of the container body 2. The base 4 is made of an opaque plastic, but the container body 2 is made of a transparent plastic, whereby the remaining amount of the fragrance can be known from the outside. When the container main body 2 and the base 4 are engaged, the overall shape of the egg is supported by the truncated cone-shaped base.

  The liquid fragrance is colored according to its scent, and there are six types of red, yellow, green, light blue, blue and purple. The container body is also colored the same as the fragrance.

  This product 1 was accommodated in a packaging bag 8, and the mouth of the packaging bag was tied with a ribbon 6. The packaging bag 8 is a transparent bag made of polypropylene. The goods accommodated in the packaging bag 8 were displayed on the normal goods display shelf which has a fluorescent lamp above. Among the above six colors, two or more colors of products are arranged so that products of the same color are not biased.

  The light from the fluorescent lamp is transmitted or reflected through the container body and the packaging bag of the light source, so that the product or the packaging bag is partially spread, and a light-up effect for efficiently attracting customers is obtained. In addition, by displaying a large number of products of multiple colors, not only the light-up effect but also the light-up effect of the colorful color of the display is more prominent, and the effect of greatly improving the display effect is obtained.

  A luminous container having the same shape as the fragrance container described in Example 1 and usable as a light stand was produced. The form of this container is shown in FIG. The container 10 is substantially the same as a fragrance containing container having a transparent container main body and a base, but a light source 18 is provided inside the container so that light can be emitted from the transparent portion 12. FIG. 2 shows a cord outlet 14, but the electrical cord 16 may be a male plug on the light emitting container and a female plug on the cord side in order to be detachable. Moreover, the thing without the code | cord | chord which accommodated the battery may be sufficient. The transparent portion 12 corresponding to the container main body has the same color as any of the six colors of the fragrance in the fragrance containing container.

  This luminous container was replaced with at least one of the products displayed according to the above display method. FIG. 3 shows a display in which the packaged containers 1 are arranged in 2 rows × 5 columns on the product display shelf 12 and the products in the back of the third column are replaced with the light emitting containers 10. Since light is emitted from the light emitting container 10 itself, attention is paid to the light emitting container 10, and the light emitted from the light emitting container 10 is transmitted and reflected by the adjacent product and the packaging bag that wraps the light, and the group adjacent to the light emitting container. The product shined brightly, and a further light-up effect was obtained.

Air freshener-containing products packaged in packaging bags. The luminous container of the same shape as the fragrance container of FIG. An example of the display of the goods which arrange | positioned the luminous container.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Goods 2 Container body 4 Base 8 Packaging bag 10 Luminous container 12 Transparent part 14 Cord outlet 16 Electric cord 18 Light source 22 Display shelf

Claims (7)

In the product display method of irradiating the product with light by the light source provided in the product display shelf and / or the vicinity thereof,
The product has at least a part of a transparent or translucent container, and a transparent or translucent liquid that is contained in the container and refracts and / or reflects light when irradiated with light,
Each product is packaged loosely with a transparent or translucent film,
A product display method, wherein a plurality of the packaged products are displayed on one product display shelf.   The product display method according to claim 1, wherein the container has a light reflection property increased by corrugated or uneven processing on the surface.   2. The film according to claim 1, wherein the film has improved light reflectivity by providing unevenness on the film or by adding a member piece that reflects light to a part of the film. Item 3. A method for displaying a product according to Item 2.   4. The product according to claim 1, wherein the liquid is a colored liquid, and a product including at least two different color liquids is displayed on one product display shelf. 5. Merchandise display method.   5. The liquid according to claim 1, wherein the liquid contained in the product is a fragrance, a deodorant, a cleaning agent, a cosmetic, a bath agent, or an insect repellent. Product display method.   The at least one luminous container having substantially the same shape as the commodity, at least a part of which is transparent or translucent and having a light emitter disposed therein, is disposed on the commodity display shelf. The product display method according to any one of claims 5 to 6. A light emitting container having a light emitter disposed therein, which is substantially the same shape as a displayed product, used in the method for displaying a product according to claim 6.