JP2010187844A - Merchandise display structure and merchandise display stand used for same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a merchandise display structure which has a simple configuration and further gives drastic impression in comparison with other configuration, and has a high appealing effect on a customer, and to provide a merchandise display stand which is used for the same. <P>SOLUTION: The merchandise display structure is provided with: a display surface 11 for displaying a compact case 9; and a background surface 13 extending obliquely upward at a predetermined angle θ from the rear end toward the front of the display surface 11. LEDs 16 for emitting light from the background surface 13 are provided inside the background surface 13. The display surface 11 is coated with a deposition layer 15 to form a reflection surface which reflects the light emitted from the LEDs 16. Thus, the illuminating light from the LEDs 16, the reflected light from the reflection surface, and the displayed compact case 9 are simultaneously viewed from the front of the compact case 9. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a merchandise display structure in which merchandise is displayed impressively using illumination and a merchandise display stand used therefor.

  Traditionally, in self-type cosmetics stores and drug stores, a large cosmetic display stand has been installed so that customers themselves can freely select cosmetics at the store without consulting the store clerk. Many cosmetics are displayed like daily items.

  As such a large cosmetic display stand, for example, a display stand as shown in FIG. 6 has been proposed (see Patent Document 1). According to this display stand, among the cosmetics displayed on the upper and lower shelf boards 1 to 4, the cosmetics displayed on the uppermost shelf board 1 are raised by the light of the fluorescent lamp 6 inside the panel box 5. The cosmetics displayed on the bottom shelf 4 are illuminated from below with the light of the fluorescent lamp 8 incorporated in the base 7 through the transparent shelf 4. However, for the cosmetics on the shelves 2 and 3 in the center, the lighting is difficult to reach from the top and the bottom, so the position is the center position that is easily noticeable by customers. , The displayed cosmetics can not stand out.

  Therefore, in the cosmetic display tray attached to the main body of the display stand in multiple stages, each bottom portion is formed of a translucent plate and illumination is provided on the lower side thereof. There has been proposed a display stand that is lit up with the lower-level cosmetics (see Patent Document 2). According to this display stand, it is possible to illuminate any level of cosmetics regardless of the position of the shelf board.

Japanese Utility Model Publication No. 2-103351 JP 2001-299522 A

  In recent years, however, there have been widespread use of lighting that has been provided for each display shelf so that cosmetics can be directly lit at each level, and lighting that can reach any shelf using a transparent display shelf. It has become commonplace to brightly shine cosmetics on each shelf. For this reason, even if the cosmetics are illuminated from above and below using the display stand of Patent Document 2, there is a problem that the display is not so impressive as compared with other display configurations in terms of brightness.

  In addition, in a display structure that displays a wide variety of cosmetics and testers efficiently and with high density, there is a demand for distinguishing specific products such as products related to limited-time campaigns from other display parts. In fact, an excellent display structure that responds to this has not been put into practical use.

  The present invention has been made in view of such circumstances, and has a simple structure, can give a strong impression as compared with other display structures, and has a highly appealing product display structure for a customer. The purpose is to provide a product display stand.

  In order to achieve the above-mentioned object, the present invention is displayed on a display surface on which goods are displayed and extended from the rear end of the display surface to the front side at an angle forming an acute angle with respect to the display surface. A lighting device for irradiating light from one of the display surface and the inclined background surface, and either the display surface or the background surface. The other is formed on a reflective surface that reflects the irradiated light so that the illumination light from the illumination means, the reflected light from the reflective surface, and the displayed product can be simultaneously viewed from the front side of the product. The made product display structure is a first gist.

  In addition, the present invention has, in particular, a product display structure in which an angle between the display surface and the background surface is set to 45 to 60 °, and the illumination means are regularly arranged. A product display structure that is a large number of LEDs is a third gist.

  And this invention is a goods display stand used for the goods display structure which is the said 1st summary, Comprising: From the display stand part in which the upper surface was formed in the display surface for goods display, and the rear-end edge of the said display face A background portion having a background surface that is an upward inclination at an angle that forms an acute angle with respect to the display surface and has a background surface that is the background of the product is integrally formed on the front side, and one of the display surface and the background surface Illuminating means for irradiating light from the surface is provided inside, and either the display surface or the background surface is formed on a reflective surface for reflecting the irradiated light, and the illumination The fourth gist is a merchandise display stand in which illumination light from the means, reflected light from the reflecting surface, and merchandise displayed on the display surface can be simultaneously viewed from the front side of the merchandise.

  In addition, the present invention has, in particular, a merchandise display stand in which an angle between the display surface and the background surface is set to 45 to 60 °, and among them, in particular, the display surface described above. A sixth aspect of the commodity display stand in which the angle formed by the background surface is set to be adjustable.

  Furthermore, among these, the seventh gist of the present invention is, in particular, a merchandise display stand in which the illuminating means is a large number of regularly arranged LEDs.

  That is, the product display structure of the present invention is provided with a display surface on which products are displayed, and a background surface that extends from the rear end of the display surface to the front side with an upward slope and serves as the background of the displayed product. Illuminating means is provided on the inner side of the surface, and the other surface is formed on a reflecting surface that reflects the light from the illuminating means, thereby illuminating light from the illuminating means, reflected light from the reflecting surface, Displayed products can be viewed simultaneously from the front side of the product.

  Therefore, according to this configuration, the commodity displayed between the two surfaces of the display surface and the background surface is illuminated with illumination light from the illumination means provided on one side of the two surfaces, Furthermore, since it is illuminated with the reflected light from the other surface, the displayed merchandise and the surrounding display space are very light-filled, giving a strong impression. Moreover, when the product is viewed from the front side of the displayed product, the reflected light and the illumination light can be seen at the same time in the background of the product, so that the product floats on the water surface reflecting the light. It gives the impression of being out and is very interesting.

  In addition, according to the display structure described above, the amount of light that illuminates the display space is larger than the actual illumination light by the amount of the reflected light, so that the illumination cost is reduced compared to the case of using illumination light of the same brightness. It can be kept low.

  In the present invention, in particular, when the angle between the display surface and the background surface is set to 45 to 60 °, when the product is viewed from the front side of the display structure, that is, from the front side, Illumination light from the illumination means provided in the screen is reflected on the other surface (reflective surface) almost without any exception, so that a particularly impressive display space can be provided.

  In the present invention, in particular, when the illuminating means is a large number of regularly arranged LEDs, it is possible to create an illumination pattern in which the LEDs have high visibility and clear light spots are regularly arranged. Therefore, it is possible to obtain a display structure with a stronger impression. In addition, since the LED contains almost no heat rays, the inside of the display space does not become hot and has the advantage that it does not affect the product thermally. Furthermore, it has an advantage that a color pattern can be easily created by combining long-life and different colors.

  Moreover, according to the product display stand of the present invention, the product display stand is simply placed on a shelf or an exhibition stand of a large display stand, and the part is completely new, different from other display structures. Since it can be changed to a display space with features, a specific product can be displayed in a very eye-catching form, and the appeal to customers is high.

It is a perspective view which shows one embodiment of this invention. It is a fragmentary sectional view showing typically composition of a display stand part in the above-mentioned one embodiment. It is a fragmentary sectional view showing typically the composition of the background part in the above-mentioned one embodiment. (A) is explanatory drawing of the visual effect of said one embodiment, (b) is explanatory drawing of the visual effect at the time of changing an illumination means in the said one embodiment. It is a perspective view which shows other embodiment of this invention. It is explanatory drawing of a prior art example.

  Next, a mode for carrying out the present invention will be described in detail. However, the present invention is not limited to this embodiment.

  FIG. 1 is a perspective view showing an embodiment in which the present invention is applied to a display stand 10 of a compact container 9 that is a cosmetic. The display table 10 has an upper surface with an acute angle with respect to the display surface 11 from the rear end edge of the display surface 11 to the front surface 12 used as a display surface 11 for displaying cosmetics. Is formed integrally with a background portion 14 having a background surface 13 serving as a background of cosmetics.

  As shown in FIG. 2, which is a partial schematic view of a section obtained by cutting the display base 12 in the thickness direction, the display base 12 includes a base 12a made of ABS resin and a bottom plate 12b also made of ABS resin. The upper surface and the peripheral side surface of the base 12a that are the display surface 11 are covered with an aluminum vapor deposition layer (hereinafter simply referred to as “vapor deposition layer”) 15 to form a metallic glossy surface that reflects light. .

  Further, as shown in FIG. 3, which is a partial schematic view of a cross section obtained by cutting the background portion backward in thickness, the background portion 14 includes a lighting cover 14a made of a colorless and transparent acrylic resin and a back plate made of an ABS resin plate. 14b. On the back plate 14b, a large number of LEDs 16 as illumination means are mounted in a state of being arranged at predetermined intervals in the vertical and horizontal directions, and electrically connected to the electrical wiring board 17, and the LED 16 A white opaque guide plate (made of acrylic resin) 18 is attached so that only the exposed portion is exposed from the opening and the other portions are hidden. The LED 16 blinks using a slide switch 20 provided on the side surface of the background portion 14 (returning to FIG. 1).

  According to the display stand 10, when the LED 16 provided on the inner side of the background surface 13 is turned on in a state where the compact container 9 is displayed on the display surface 11, the transparent container 9 is colorless and transparent behind the displayed compact container 9. Through the illumination cover 14a, the light of a large number of LEDs 16 lined up can be seen, and the light of the LEDs 16 is also reflected in the silver-colored vapor deposition layer 15 on the display surface 11 on which the compact container 9 is placed. It seems to be crowded. Therefore, it is possible to give an interesting impression as if the compact container 9 is floating on the surface of the water where light is lit.

  In particular, when the lid of the displayed compact container 9 is opened, a mirror is usually attached to the inside of the lid of the compact container 9, and the background is the same as the vapor deposition layer 15 of the display surface 11. Since the LED 16 on the side 14 is reflected and gives the same impression as the display surface 11 made of the vapor deposition layer 15, there is an effect that a display with a sense of unity can be obtained as a whole.

  In particular, when viewing the display stand 10 from the front side of the displayed compact container 9, as shown in FIG. 4A (compact container 9 is omitted), a background surface in which the light of the LED 16 can be seen in dots. 13 and the display surface 11 (which is covered with the vapor deposition layer 15) that reflects this in substantially the same arrangement are arranged at such heights that they can be seen in substantially the same area, the overall balance is achieved. A better and more effective display.

  Therefore, if the display stand 10 displays a new product that attracts the most attention among the products displayed at the store or a campaign product for a limited time, a strong impression that is completely different from other display forms. Because it becomes a display item, it will show high appeal to customers.

  And since the quantity of the light which illuminates the said display space is increased more than the quantity of the light actually projected by the reflected light from the vapor deposition layer 15, according to this display form, the energy cost for illumination Can be kept low.

  In the above example, the angle θ formed by the background surface 13 with respect to the display surface 11 is an acute angle (less than 90 °) so that the light of the LED 16 provided on the background surface 13 side is reflected on the display surface 11 side. It is necessary to be. In particular, when the above θ is set within the range of 45 to 60 °, the light on the background surface 13 side is almost not leaked when viewing the display product from the front side of the display structure, that is, from the front side. Since it is reflected on the side, a particularly impressive display space can be provided, which is preferable.

  In the above example, the background portion 14 is integrally attached to the display stand portion 12, but the height of the display stand 10, the shape of the product to be displayed on the display surface 11, etc. Accordingly, the background portion 14 is rotatably attached to the display base portion 12 so that the angle θ can be adjusted appropriately, and can be positioned and fixed at an appropriate angle. Also good.

  In addition, depending on the relationship between the installation position of the display stand 10 and the height of the customer's line of sight, the display surface 11 may be arranged so that the back of the display surface 11 is not difficult to see when the display product is viewed from the customer. It can also be set to be slightly inclined downward from the back side toward the front side. The inclination angle is preferably set, for example, within a range of 5 to 30 ° with respect to the horizontal plane. In addition, as a method of inclining the display surface 11, the display surface 11 may be manufactured to be an inclined surface when the display table 10 is manufactured, or the display table 10 in which the display surface 11 is manufactured horizontally. May be installed on a shelf board etc. in a state of being entirely inclined toward the front side through a guide stand or the like.

  Furthermore, in the above example, a large number of LEDs 16 provided on the inner side of the background surface 13 can be seen through as they are by the colorless and transparent illumination cover 14a, but the illumination cover 14a is made translucent to show the light source. You can make it look soft and blurred. Alternatively, a color pattern may be created by partially changing the color of the LEDs 16 arranged in a row, and this may be shown through the translucent illumination cover 14a. For example, in FIG. 4B, in the region P, red LED 16 (light source is invisible) is used, and in region Q, yellow LED 16 (light source is invisible) is used, and red and yellow colors are used. Creates a background consisting of the color patterns. By displaying commodities such as compact containers on the display surface 11 of the display stand 10, a fantastic impression can be given. In this case, the color pattern is preferably a color scheme that makes the package color of the product stand out.

  Further, the illumination means built in the background surface 13 is not limited to the LED 16, and may use other light sources such as an incandescent lamp, a fluorescent lamp, and a halogen lamp. Then, as in the above example, not only a large number of light sources are arranged vertically and horizontally, but also a biased arrangement or a linear arrangement, and some design is consciously formed by the arrangement of the light sources. May be.

  As such illumination means, LED 16 is particularly suitable. That is, the LED 16 has high visibility, and can create an illumination pattern in which clear light spots are regularly arranged. Moreover, since the LED 16 contains almost no heat rays, the display space does not get hot, and it has the advantage of not having a thermal effect on the product. This is advantageous in that a color pattern can be easily created.

  Further, the light from the light source is not directly seen from the background surface 13 through the illumination cover 14a, but the light from the separately provided light source is seen from the background surface 13 using an optical fiber, or a light guide plate is used. Thus, it is possible to shine only a specific area portion. Of course, it is possible to produce more complex light effects by combining these various light sources, optical fibers, light guide plates, and the like.

  In addition, when adding color to the light, as described above, in addition to the method of using light sources having different emission colors, the light is colored using a colored transmissive sheet, a colored transmissive plate, or the like. Also good. It is preferable that the transmissive sheet or the transmissive plate is attached to the surface or inner surface of the illumination cover 14a (see FIG. 3B) with a double-sided tape, or provided with a predetermined engagement portion. It is. This is because the color can be easily changed, and the color of light can be easily changed in accordance with the products to be displayed. Of course, the lighting cover 14a or light guide plate whose material itself is colored in a specific color may be used.

  Further, in the above example, the illumination light is illuminated from the background portion 14 of the display stand 10 and reflected by the vapor deposition layer 15 of the display surface 11, but for example, as shown in FIG. An LED 16 (or an appropriate illumination means that replaces this) is provided on the inner side and covered with a transparent illumination cover 12a or the like, and the background surface 13 of the background portion 14 is covered with the vapor deposition layer 15. Good. According to this example, illumination light is emitted upward from the display surface 11, and the light is reflected on the background surface 13 and reflected. The display stand 10 ′ configured in this way can provide the same effects as the display stand 10 of FIG. 1.

  Furthermore, in the above example, the present invention is applied to the display stand 10 (including 10 ') placed on a display shelf or the like, but the display structure of the present invention is not limited to this, A shelf of a large fixture installed at a storefront, a shelf directly attached to a wall surface, or the like can be replaced with the display surface 11 of the present invention, and the background surface 13 of the present invention can be provided behind the shelf. According to this structure, a part of the conventional display structure can be easily switched to the display structure of the present invention, and the switched part is different from other display parts and is particularly impressive. A display space can be created.

  Moreover, the structural material which comprises the display structure or the display stand 10 of this invention is not restricted to the material described in the said example, Various resin materials, metal materials, paper materials, etc. can be used suitably. However, in order to illuminate the light emitted from the illuminating means such as the LED 16 from the background surface 13 or the display surface 11, the members constituting the light path must transmit light.

  And the display structure of this invention or the goods displayed on the display stand 10 is not restricted to cosmetics, such as the compact container 9, etc., Any goods may be used. Moreover, it is not limited to commodities, but may be articles related to sales promotion such as testers and advertisements. Therefore, in the present invention, the “product” is intended to include not only the product that is the object of the commercial transaction, but also various items that are displayed at the store in relation to the commercial transaction.

  INDUSTRIAL APPLICATION This invention can be utilized for the display structure for displaying goods, such as cosmetics, impressively, and the display stand used for it.

DESCRIPTION OF SYMBOLS 9 Compact container 10 Display stand 11 Display surface 12 Display stand part 13 Background surface 14 Background part 15 Deposition layer 16 LED

Claims (7)

  A display surface on which products are displayed, and a background surface serving as a background of the products to be displayed extending from the rear end portion of the display surface to the front side and extending at an acute angle with respect to the display surface. A lighting unit for irradiating light from one of the display surface and the inclined background surface is provided, and the other of the display surface and the background surface is reflected to reflect the irradiated light. A product display structure formed on a surface so that illumination light from the illumination means, reflected light from a reflection surface, and a product to be displayed can be simultaneously viewed from the front side of the product.   The product display structure according to claim 1, wherein an angle formed by the display surface and the background surface is set to 45 to 60 °.   The product display structure according to claim 1 or 2, wherein the illumination means is a plurality of LEDs regularly arranged.   A product display stand for use in the product display structure according to claim 1, wherein an upper surface is formed on a display surface for product display, and a rear end edge of the display surface is arranged on the front side, And a background portion having a background surface that is an up-tilt angle at an acute angle with respect to the background of the product, and is integrated with either of the display surface and the background surface. And the other one of the display surface and the background surface is formed on a reflective surface that reflects the irradiated light, and the illumination light from the illumination device and the reflection A product display stand, wherein reflected light from a surface and a product displayed on the display surface can be simultaneously viewed from the front side of the product.   The product display stand according to claim 4, wherein an angle formed by the display surface and the background surface is set to 45 to 60 °.   The product display stand according to claim 4 or 5, wherein an angle formed by the display surface and the background surface is set to be adjustable.   The product display stand according to any one of claims 4 to 6, wherein the illuminating means is a plurality of LEDs regularly arranged.

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