JP2001309045A - Speech service providing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a high-quality speech service with advertisement, which sufficiently utilizes the special property of advertisement being voice. SOLUTION: A processing part 13 refers to the subscriber attribute data of a call originating person and advertisement attribute data to select an advertisement which has to be sent to the communication terminal 43 of the calling person in a single call from among registered advertisement and to decide the sending order of the advertisement in the all. In the case of this selection and decision, the part 13 considers a past advertisement sending situation to the terminal 43 of the calling person. A call control part 11 controls the advertisement selected by the part 13 to be sent to the terminal 43 of the calling person in a decided sending order.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a communication service providing apparatus for providing a communication service in which a voice advertisement is inserted between communication terminals via a communication network.

[0002]

2. Description of the Related Art Conventionally, there has been proposed a system in which a user is provided with a call service in which a voice advertisement is inserted between communication terminals via a communication network, and a part or all of a call charge is borne by an advertiser. (For example, see JP-A-8-130579).
No.).

[0003] According to this system, a user can make a call at a low price or free of charge instead of listening to an advertisement, and an advertiser can increase the number of new advertising media and enhance the advertising effect.

[0004]

In the above-mentioned system, it is known that the advertisement provided to the user during the telephone call service may be automatically transmitted by appropriately selecting the advertisement on the network side. (JP-A-8-13057).
No. 9, column 8, lines 6-8).

However, conventionally, it is completely unknown how to select an advertisement, and depending on the selection method, the value of the advertisement is diminished, inequality among the advertisers is caused, and May unfairly impair the profits of users and the interests of users of advertising calling services.

Further, in the above-mentioned conventional system, no consideration is given to the characteristic that the advertisement is voice, and it is not possible to provide a call service with advertisement that fully utilizes the characteristic.

[0007] The present invention has been made in view of such circumstances, and aims to increase the value of advertisements, increase fairness among advertisers, and increase the interests of both users and advertisers. It is an object of the present invention to provide a call service providing apparatus capable of providing a call service with an advertisement that can be used.

It is another object of the present invention to provide a communication service providing apparatus capable of providing a high-quality advertisement communication service that fully utilizes the characteristic of advertisements as voice.

[0009]

In order to solve the above-mentioned problems, a call service providing apparatus according to a first aspect of the present invention provides a call service including a voice advertisement between communication terminals via a communication network. In the call service providing apparatus, a storage unit for storing subscriber information that is information on a subscriber registered for the advertisement-added call service; a storage unit for storing advertisement information that is information about a registered advertisement; In one call of the incoming call service, the advertisement to be transmitted to the communication terminal of the caller is registered with reference to at least a part of the subscriber information and a part of the advertisement information of the caller. Selection determining means for selecting from among advertisements and determining the order of transmitting advertisements in the call, and selecting the advertisement selected by the selection determining means In sending order determined by the constant unit, in which a sending means for sending to the communication terminal of the caller.

According to the first aspect, an advertisement to be transmitted to a caller in one call is referred to by referring to at least a part of the subscriber information of the caller and a part of the advertisement information. Select from the registered ads, for example,
Subscriber information includes the subscriber's personal information (eg, age, gender,
Hobbies, etc.), and conditions for selecting a communication terminal that can be an advertisement destination and conditions related to the personal information (for example, age group, gender, hobbies, etc.) should be included as advertisement information. , Users have the advantage of receiving useful and interesting ads, and advertisers can offer their ads to interested users, so they can be highly effective. The advantage that can be obtained is obtained.

According to a second aspect of the present invention, there is provided the communication service providing apparatus according to the first aspect, wherein the selection deciding means sets the current call based on the past advertisement transmission status to the communication terminal of the caller. And / or one or more of the advertisements to be transmitted to the sender's communication terminal and the determination of the transmission order.

As a result of the research conducted by the present inventor, the voice information has the characteristic of being serially input and recognized in time for a listener, and therefore, in a call service including a voice advertisement, one call is used. It has been found that when a plurality of advertisements are sent to a user in the above, the degree of impression given to a user who is a listener differs depending on the order of advertisements in one call. That is, even for the same ad,
It has been found that the earlier the call is transmitted in one call, the greater the degree of impression given to the user, the higher the advertising effect, and the higher the value of the advertisement. Also, from the above characteristics of audio,
In a call service with audio advertisements, if a user listens to the same advertisement in each call in the same order each time over multiple uses of the service, the user will be tired because it is not fresh. Although the degree of impression given to the user is reduced and the advertising effect is reduced, for example, if the advertisement heard by the user is different between this time and the previous time, of course, even if the same plurality of advertisements are heard this time and the previous time It has been found that if the order of sending advertisements in one call is different between this time and the previous time, it is difficult for the user to lose freshness and get tired, and the advertising effect is not easily reduced.

The second aspect has been made based on such new findings by the present inventor. According to the second aspect, in the current call, at least one of the content of the advertisement to be transmitted to the communication terminal of the caller and the transmission order thereof is determined by the past advertisement transmission status for the communication terminal of the same caller. Is determined based on Therefore, according to the second aspect, for example, advertisements heard by the same caller can be made different between this time and the previous time, or the order in which the advertisements are sent out can be changed. For this reason, it is possible to obtain an advantage that the user is less likely to lose freshness and is less tired, and for the advertiser, an advantage is obtained that the user is less likely to lose freshness and the advertising effect is less likely to be reduced. Is fixed, the inequality of the advertising effect between the advertisements and the inequality between the advertisers can be eliminated.

According to a third aspect of the present invention, in the second aspect, the transmitting means includes:
At least one advertisement is transmitted to the caller's communication terminal before the call, and the past advertisement transmission state is that in the past call, which advertisement was transmitted to the caller's communication terminal before the call. It is.

[0015] The third aspect is an example of the past advertisement transmission situation in the second aspect. When sending at least one advertisement to the caller's communication terminal before the call, the advertisement before the call has a much greater impression on the user than the advertisement after the start of the call. Therefore, if at least one of the selection of the advertisement in the current call and the determination of the transmission order are performed based on what the advertisement before the call was in the past call as in the third aspect, for example, Since the contents of the advertisement before the call or the order of sending the advertisements can be changed at least between the previous and the previous, the degree of advantage of the above-described second aspect increases. In addition, if all past transmission statuses are held and the advertisements in the current call are selected and the transmission order is determined based on them, theoretically, the second
Although the degree of advantage of the embodiment is extremely large, the device configuration requires, for example, a remarkably large memory capacity and a remarkably high processing speed of a CPU or the like, which is not practical. On the other hand, if the advertisement transmitted in the past is the advertisement that was transmitted to the communication terminal of the caller in the past call before the call, for example, the advertisement was transmitted after the start of the call in the past call. Even if the advertisement is not used, it is possible to suppress the increase in the memory capacity and the increase in the processing speed of the CPU and the like while increasing the advantage of the second aspect to some extent.

According to a fourth aspect of the present invention, there is provided the call service providing apparatus according to any one of the first to third aspects, wherein the selection deciding means is configured to perform the following based on the past transmission status of the registered advertisement. In the current call, both or one of the selection of the advertisement to be transmitted to the communication terminal of the caller and the determination of the transmission order are performed.

When an advertisement suitable for a user is transmitted as in the first aspect described above, if an advertisement to be transmitted is selected only from that point of view, a large difference occurs in the number of transmissions between the advertisements. There is a large difference in the amount generated, thus increasing inequality between advertisers. On the other hand, according to the fourth aspect, in the current call, at least one of the content of the advertisement to be transmitted to the communication terminal of the caller and the transmission order is determined by the past advertisement of the registered advertisement. The decision is made based on the sending situation. Therefore, according to the fourth aspect, it is possible to eliminate the inequality in the amount of the advertising effect generated between advertisements and the inequality between the advertisers.

According to a fifth aspect of the present invention, in the fourth aspect of the present invention, in the fourth aspect, the past transmission status of the registered advertisement is transmitted during the entire advertisement period or the predetermined period of the advertisement. It is the number of times.

[0019] The fifth mode is an example of a past transmission status of a registered advertisement, but the transmission status is not limited to this example.

According to a sixth aspect of the present invention, in the communication service providing apparatus according to any one of the first to fifth aspects, the advertisement information may be individually designated for each advertisement and has a priority regarding transmission of the advertisement. Wherein the selection determining means performs both or one of the selection of the advertisement to be transmitted to the communication terminal of the sender and the determination of the transmission order based on the priority of the registered advertisement. .

According to the sixth aspect, the priority can be designated for each advertisement, and at least the contents of the advertisement to be transmitted to the caller's communication terminal in the current call and the transmission order thereof are selected. One is determined based on the priority. Therefore, the advertisement effect generation amount can be ranked among the advertisements, and the advertisement fee according to the rank can be collected from the advertiser. This has the advantage that the advertiser can obtain the intended amount of advertising effect generated at a rate corresponding to the amount of the advertising effect, and thus can obtain an appropriate balance between the advertising fee and the advertising effect. Will be obtained.

According to a seventh aspect of the present invention, in the communication service providing apparatus according to any one of the first to sixth aspects, the selection deciding means has a predetermined search condition from the registered advertisements. It has a search means for searching for an advertisement to be made. In the seventh aspect, the selection determining means selects an advertisement to be transmitted to the caller's communication terminal from the advertisements searched by the search means and meeting the search condition. The apparatus further includes means for rejecting the provision of the advertisement-added call service when the advertisement searched by the search means does not correspond to the search condition.

When transmitting an advertisement suitable for a sender as in the first aspect described above, there may be a case where an advertisement suitable for the sender does not exist in the registered advertisements. In such a case, it is conceivable to send some advertisement even if it is not always suitable for the sender. However, users will hear ads they are not interested in. Also, since the advertisement fee collected from the advertiser is usually calculated based on the number of times the advertisement has been sent, the advertiser is charged for sending the advertisement to a user who does not want it. On the other hand, according to the seventh aspect,
If there is no advertisement suitable for the caller among the registered advertisements, the provision of the call service with the advertisement will be refused, so that both the user and the advertiser may suffer such disadvantage. Disappears.

According to an eighth aspect of the present invention, in the communication service providing apparatus according to any one of the first to seventh aspects, the transmitting means transmits the advertisement selected by the selection determining means. The call is transmitted to the caller's communication terminal in the transmission order determined by the selection determining means according to a predetermined implementation pattern of the call and the advertisement transmission in one call. The eighth aspect further includes a unit for changing the execution pattern according to a predetermined condition.

If the execution pattern (for example, the number of advertisements, the talk time, etc.) of a call and an advertisement transmission in one call is changed, the impression received by the user changes, and the advertising effect of the advertisement also changes. According to the eighth aspect, since the execution pattern of the call and the transmission of the advertisement in one call can be changed according to the predetermined condition, the advertisement effect of the advertisement can be changed according to the situation, and Call service with detailed advertisement can be provided.

According to a ninth aspect of the present invention, in the communication service providing apparatus according to the eighth aspect, the predetermined condition is a time-related condition. Specifically, a time zone can be adopted as this condition. For example, the execution pattern can be changed between daytime and nighttime. However, in the eighth aspect, other conditions than the time may be adopted.

According to a tenth aspect of the present invention, in the communication service providing apparatus according to any one of the first to ninth aspects, the advertisement information can be individually specified for each advertisement and the advertisement is transmitted. And an advertisement destination selection condition that is a condition for selecting a communication terminal that can be individually specified for each advertisement and can be an advertisement destination of the advertisement. In the tenth aspect, the selection deciding unit determines that, from among the registered advertisements, the advertisement transmission condition is satisfied and that the communication terminal of the caller satisfies the advertisement destination selection condition. At least as a part of the search. The selection determining means selects an advertisement to be transmitted to the caller's communication terminal from the advertisements searched by the search means and meeting the search condition. The apparatus further includes means for receiving position information indicating the position of the communication terminal of the caller. The advertisement destination selection condition includes a condition relating to a transmission position of the communication terminal. As the position information indicating the position of the communication terminal of the caller, for example, when the communication terminal of the caller is a mobile terminal such as a mobile terminal, the identification signal of the wireless base station with which the communication terminal communicates, or the terminal itself The detection signal of the GPS position detector can be used.

According to the tenth aspect, since the advertisement destination selection condition includes the condition regarding the transmission position of the communication terminal, it is possible to transmit an advertisement corresponding to the user's own position to the user. Therefore, for the user, advertisements suitable for their location (for example, advertisements for nearby movie theaters and restaurants)
Advertisers will be able to limit the advertising area to what they want,
Even if the advertisement has strong locality, such as an advertisement for a bargain sale at a retail store, the advertisement effect can be more effectively obtained.

According to an eleventh aspect of the present invention, in the telephone call service providing apparatus according to any one of the first to tenth aspects, the advertisement information can be individually specified for each advertisement. It includes an advertisement transmission condition that is a condition for transmitting the advertisement, and an advertisement destination selection condition that is a condition for selecting a communication terminal that can be individually specified for each advertisement and can be an advertisement destination of the advertisement. . In the eleventh aspect, the selection deciding unit determines that, from among the registered advertisements, the advertisement transmission condition is satisfied and the communication terminal of the caller satisfies the advertisement destination selection condition. At least as a part of the search. The selection determining means selects an advertisement to be transmitted to the caller's communication terminal from the advertisements searched by the search means and meeting the search condition. The advertisement destination selection condition can specify a plurality of types for each advertisement. The advertisement information includes application conditions that can be individually specified for each advertisement, and the corresponding advertisement destination selection conditions are used by the search unit. The search means performs a search using an advertisement destination selection condition that satisfies the application condition.

According to the eleventh aspect, it is possible to specify a plurality of types of advertisement destination selection conditions for each advertisement and to specify application conditions for applying the advertisement destination selection conditions. Selection conditions can be changed as appropriate according to the situation. Therefore, for the user,
It gives you the advantage of receiving more relevant and useful ads in context, and for advertisers, you can offer your ads to more interested users in context and The advantage that the advertising effect can be obtained is obtained.

According to a twelfth aspect of the present invention, in the telephone service providing apparatus according to the eleventh aspect, the application condition is a condition relating to time. Specifically, a time zone can be adopted as this condition. For example, the execution pattern can be changed between daytime and nighttime. However, in the eleventh aspect, other conditions than the time may be adopted.

According to a thirteenth aspect of the present invention, in the communication service providing apparatus according to any one of the first to twelfth aspects, the advertisement information can be individually specified for each advertisement and the advertisement is transmitted. And an advertisement destination selection condition that is a condition for selecting a communication terminal that can be individually specified for each advertisement and can be an advertisement destination of the advertisement. In the thirteenth aspect, the selection deciding means determines that, from among the registered advertisements, the advertisement transmission condition is satisfied and the communication terminal of the caller satisfies the advertisement destination selection condition. At least as a part of the search. The selection determining means selects an advertisement to be transmitted to the caller's communication terminal from the advertisements searched by the search means and meeting the search condition. The advertisement transmission condition includes a condition that the number of times the advertisement is transmitted during the entire period of the advertisement is within a specified maximum number of times of transmission, and a number of times that the advertisement is transmitted per at least one unit period is specified. And at least one of the following conditions:

When an advertisement suitable for a user is transmitted as in the first aspect described above, if an advertisement to be transmitted is selected only from that viewpoint, the advertisement is transmitted even if the period to be advertised is limited. It is difficult to predict the upper limit of the number of times and frequency. Therefore, the advertisement fee collected from the advertiser is usually calculated based on the number of times the advertisement has been sent, and therefore, for the advertiser, the upper limit of the total amount of the advertisement fee and the unit period (for example, one month, one week, one day, etc.) ), It is inconvenient to predict the advertisement fee for each. On the other hand, according to the thirteenth aspect, the advertisement transmission condition can specify the maximum number of times during the entire advertisement period or the maximum number of times per unit period, and the transmission of the advertisement is limited to the number. It is convenient for

[0034] In a fourteenth aspect of the present invention, the communication service providing apparatus according to any one of the first to thirteenth aspects, wherein the communication requesting the advertising call service does not satisfy predetermined use conditions. And means for rejecting the provision of the advertising call service.

According to the fourteenth aspect, the call service with advertisement is provided only when the use condition is satisfied, which is preferable in terms of operation. The usage conditions include, for example, that the subscriber is a registered subscriber, that the number of uses by the caller is within a predetermined number, that the connection destination is in the service area, and that the source is in the service area. And the like.

In a fourteenth aspect of the present invention, in the fourteenth aspect, the use condition includes a condition that the communication requesting the advertisement-added call service is a voice communication.

The fifteenth aspect is an example of the usage conditions in the fourteenth aspect. In recent years, data communication such as electronic mail is often performed using a voice communication line. In the call service with advertisement provided by the first to fourteenth aspects, if data communication using such a voice communication line is permitted, a user who does not listen to the advertisement can communicate at a low cost or free of charge. Thus, the advertiser bears the communication fee of the user who does not give the advertisement. Therefore, the first
As in the case of the fifth aspect, in the case of data communication, it is preferable to reject the provision of the call service with the advertisement.

A call service providing apparatus according to a sixteenth aspect of the present invention, according to any one of the first to fifteenth aspects, further comprises generating means for generating advertisement history information indicating a situation in which the advertisement has been transmitted, The history information includes information indicating the transmission order of the advertisement in one call.

According to the sixteenth aspect, since the advertisement history information is generated, the advertisement history information can be used as billing information for the advertiser, and this history information can be used as it is or processed by the advertiser. By providing the service to the advertiser, the call service provider can show the fair operation status to the advertiser and can provide the advertiser with information such as an advertising strategy.
As described above, since the advertisement effect of the advertisement differs depending on the order in which the advertisement is transmitted in one call, if the transmission order is included in the advertisement history information as in the sixteenth aspect, the advertisement history information Value is further increased.

The call service providing apparatus according to a seventeenth aspect of the present invention is the communication service providing apparatus according to any one of the first to sixteenth aspects, wherein an advertisement is sent to a caller's communication terminal in one call of the advertisement-added call service. During the transmission of the advertisement, a selected advertisement, a predetermined advertisement or other predetermined voice independently of the selection of the advertisement of the caller's communication terminal from the registered advertisements, is transmitted to the callee's communication terminal. It is provided with a sending means.

In the first to sixteenth aspects, the communication terminal of the called party is not limited except for the call with the sender. Preferably, an advertisement, a predetermined advertisement, or another predetermined sound selected independently of the advertisement of the caller's communication terminal from the advertisements is transmitted to the callee's communication terminal. In particular, it is preferable to send an advertisement to the communication terminal of the called party, because the amount of advertisement to be sent can be efficiently increased and the advertising effect can be enhanced. The called party may be limited to the subscriber registered with the calling party, or may not be particularly limited. When sending an advertisement to the called party's communication terminal, the same advertisement as the advertisement sent to the calling party's communication terminal can be sent to the called party's communication terminal. It is preferable that the personal information is selected independently of the advertisement of the communication terminal of the caller. Selection of an advertisement to be transmitted to the communication terminal of the callee can be performed in the same manner as selection of an advertisement to be transmitted to the communication terminal of the caller. However, when the called party is not limited to the registered subscriber, it is considered that there is no subscriber information for the called party.

In the first to seventeenth aspects, the communication terminal of the caller may be limited to a mobile terminal such as a mobile phone, may be limited to a fixed terminal, or may be limited to any one. You don't have to. Further, the communication terminal of the receiver may be limited to a mobile terminal such as a mobile phone, may be limited to a fixed terminal, or may not be limited to any. Further, in the first to seventeenth aspects, the type of the communication network is not limited at all, and it goes without saying that a plurality of types of communication networks may be combined.

[0043]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A call service providing apparatus according to the present invention will be described below with reference to the drawings.

[First Embodiment]

FIG. 1 is a schematic block diagram showing a call service providing apparatus 1 according to the first embodiment of the present invention.

The communication service providing apparatus 1 includes a communication network 4
A communication service is provided between the communication terminals 43 through 1 through which an advertisement by voice is inserted. In FIG. 1, the communication terminal 43 is shown as a mobile terminal such as a mobile phone. However, in the present embodiment, the communication network 41 is a combination of a mobile phone network and a fixed telephone network. The providing device 1 is configured to provide a call service with advertisement between a mobile terminal as a calling side and a mobile terminal or a fixed terminal as a called side. However, in the present invention,
It is not limited to this. In FIG. 1,
Reference numeral 42 denotes a wireless base station that forms a part of the communication network 41.

As shown in FIG. 1, the call service providing apparatus 1 includes a call service control unit 2 composed of a computer or the like, a voice transmission unit 3, a data storage unit 4, and a memory 5
, A switch unit 6, a router 7, and a bus 8 connecting between them.

The data storage unit 4 has a subscriber attribute data storage unit 31, an advertisement attribute data storage unit 32, and an advertisement data storage unit 33. In the advertisement data storage unit 33, advertisement voice data forming a part of advertisement information, which is information on registered advertisements, is stored in a file format and is identified by a file name.

The subscriber attribute data storage section 31 stores the subscriber attribute data shown in FIG. 2 as subscriber information which is information on the subscriber registered for the call service with advertisement. The subscriber attribute data shown in FIG.
Created for each subscriber. In the example shown in FIG. 2, the telephone number is the subscriber identification information, and the other items are the personal information of the subscriber. In the present embodiment, it is assumed that only a mobile phone subscriber can be registered as the communication terminal 43. However, the present invention is not limited to this.

The advertisement attribute data storage section 32 forms another part of the advertisement information, which is information about the registered advertisement.
Advertising attribute data shown in FIG. 3 is stored. The advertisement attribute data shown in FIG. 3 is created for each advertisement. In the example shown in FIG. 3, the advertisement attribute data includes basic attribute data indicating basic attributes related to the advertisement, and advertisement transmission condition data indicating conditions for transmitting the advertisement, which can be individually specified for each advertisement. And application condition data and advertisement destination selection condition data which form a pair corresponding to each other.

FIG. 4 shows an example of the basic attribute data in FIG. 3, and FIG. 5 shows an example of the advertisement transmission condition data in FIG. In the example illustrated in FIG. 4, the basic attribute data includes, in addition to the advertisement ID, an advertiser ID, an advertisement voice file name for specifying the advertisement voice data in the advertisement data storage unit 33, an incoming / outgoing advertisement category, and
Sending order priority as a priority regarding sending of the advertisement,
It consists of each item. In the example illustrated in FIG. 5, the advertisement transmission condition data includes items of an advertisement start date, an advertisement end date, an advertisement start time, and an advertisement end time for designating an advertisement period. It includes items of the number of transmissions, the maximum number of advertisement transmissions per month, and the maximum number of advertisement transmissions during the period, and it is possible to specify whether or not to limit the number of advertisement transmissions and the maximum number of times to limit.

The advertisement destination selection condition data in FIG. 3 can be individually designated for each advertisement, and indicates conditions for selecting a communication terminal 43 which can be an advertisement destination of the advertisement. As shown in FIG. The items of the advertisement destination selection condition data shown in FIG. 7 correspond to the items other than the telephone number of the subscriber attribute data shown in FIG.

The application condition data in FIG. 3 can be individually specified for each advertisement, and the corresponding advertisement destination selection condition (the advertisement destination selection condition data immediately below the application condition data in FIG. 3) is FIG. 6 shows conditions to be applied, an example of which is shown in FIG. In the present embodiment, the number of sets of application condition data and advertisement destination selection condition data is one or more, and can be arbitrarily determined for each advertisement. That is, in the present embodiment, a plurality of types of advertisement destination selection conditions can be designated for each advertisement. In the present embodiment, the application condition data is
As shown in FIG. 6, the application start date, the application end date,
It consists of an application start time and an application end time, and the application condition is a condition relating to time. However, in the present invention,
As the application condition, a condition other than the time may be adopted.

Referring again to FIG. 1, the voice transmitting unit 3
Under the control of the call service control unit 2, the caller's communication terminal 4
A voice such as an advertising voice or a guidance voice is transmitted to the communication terminal 3 or the communication terminal 43 of the called party via the bus 8, the switch unit 6, and the communication network 41. In FIG. 1, the function of the audio transmission unit 3 for transmitting the advertisement audio is shown as an advertisement audio transmission unit 21,
The function of the voice transmitting unit 3 for transmitting the guidance voice is shown as a guidance voice transmitting unit 22. The transmission of the advertisement voice is performed by transferring the advertisement voice data corresponding to the advertisement specified by the call service control unit 2 from the advertisement data storage unit 33.

The call service control unit 2 has, as its functions, a call control unit 11, a position data conversion unit 12, an advertisement selection / transmission order determination processing unit 13, and an advertisement history information generation / transfer unit 14. ing.

The advertisement selection / transmission order determination processing unit 13 stores the advertisements to be transmitted to the communication terminals 43 of the caller and the callee, respectively, in one call of the call service with advertisement, in the advertisement attribute data of the data storage unit 4. The advertisement is selected from the advertisements registered in the storage unit 32, and the order of transmitting the advertisements to the sender and the receiver in the call is determined.

The call control unit 11 basically performs call control based on control signals and the like transmitted from the communication terminal 43 of the sender via the radio base station 42, the communication network 41 and the switch unit 6. In the call control, the advertisement selected by the advertisement selection / transmission order determination processing unit 13 is determined in the order determined by the caller according to a predetermined execution pattern of the call and the advertisement transmission in one call. And the receiver's communication terminal 4
3 respectively.

Here, an example of a predetermined execution pattern of a call and an advertisement transmission in one call of the call service with advertisement provided by the call service providing apparatus 1 will be described with reference to FIG. In this implementation pattern, as shown in FIG. 9, there are first to M-th caller advertisement periods before a call, and thereafter, from the first to N +
The period of the first call and the period of the advertisement from the (M + 1) th to the (M + N) th to the caller and the receiver alternate, and finally, the period of the service termination guidance for terminating the call service with advertisement is provided. Yes, then the call is automatically disconnected. Note that, in the present embodiment, a call is disabled during the advertisement period. In the present embodiment,
The value of M, the value of N, the value of each length of the call period from the first to the (N + 1) th, and the value of the length of the advertisement period that is the same for all the advertisement periods are arbitrarily set as system parameters. You can do it. These system parameters are rewritably stored in the memory 5, and when the call control unit 11 operates with reference to these parameters, an implementation pattern corresponding to the parameters is realized. I have. Note that M and N can each be set to any value equal to or greater than 0, but M and N cannot be set to 0 at the same time. M
Is set to 0, the advertisement is not transmitted before the call, and if N is set to 0, the advertisement is not transmitted after the start of the call.

The execution patterns of the call and the transmission of the advertisement are not limited to the patterns described above.
For example, it is also possible to adopt a pattern in which two advertisement periods exist continuously after the start of a call.

Further, as shown in FIG. 9, in the present embodiment, a notice sound such as a tone for notifying that the call period will end soon is given by the sender a predetermined time before the end of the call period. And to the called party.

Referring again to FIG. 1, when the communication terminal 43 of the caller is a mobile terminal,
The base station ID of the nearest wireless base station 42 with which the mobile terminal communicates is received as transmission position information of the communication terminal 43 via the communication network 41 and the switch unit 6. And
The position data conversion unit 12 converts the received base station ID into a predetermined address code by using a conversion table stored in the memory 5 in advance, and stores the transmission position information converted into the address code in the memory 5. I do. The transmission position information is referred to by the call control unit 11, the advertisement selection / transmission order determination processing unit 13, and the advertisement history information generation / transfer unit 14, as described later.

The switch unit 6 in FIG. 1 performs a connection process between the communication service providing apparatus 1 and the communication network 41 under the control of the call control unit 11. Further, the bus 8 is connected to the router 7
And a dedicated line 50 connected to a computer 51 installed in the center of the provider of the call service with advertisement. The computer 51 registers the above-described data in the respective units 31 to 33 of the data storage unit 4 and the advertisement history information transferred from the advertisement history information generation / transfer unit 14 of the call service providing apparatus 1. A billing system 53 that compiles and issues an invoice for billing an advertiser to an advertiser is configured. In this embodiment, as described above, the registration system 52 and the charging system 53 are off-line to the registration applicant and the advertiser. However, the registration system 52 and the charging system 53 can have an online configuration. Needless to say.

Further, each time an advertisement is transmitted once, the advertisement history information generation / transfer section 14 in FIG. 1 creates advertisement history data indicating a situation in which the advertisement has been transmitted, and transmits this advertisement history data to the bus 8. , To the center computer 51 via the router 7 and the dedicated line 50. FIG. 8 shows an example of the advertisement history data. One piece of the advertisement history data is generated for each transmission of an advertisement. Therefore, an advertisement I
The number of pieces of advertisement history data having D indicates the number of times the advertisement related to the advertisement ID has been transmitted. A charging method such as which item of the advertisement history data shown in FIG. 8 is used as a totaling item for charging can be determined as appropriate.

Since the advertisement history data shown in FIG. 8 has the items shown in FIG. 8, the advertisement history data can be used as billing information for the advertiser. , The call service provider can show the fair operation status to the advertiser and can provide the advertiser with information such as an advertising strategy. For example, it is possible to provide the advertiser with information such as how many times a certain advertisement has been sent to a certain age group. Since the advertisement history data shown in FIG. 8 includes the order in which the advertisement was sent out in one call, the order of the advertisements in one call indicates the order of the advertisement. Since the effects are different, the value of the advertisement history information is further increased.

Next, an example of the operation of the telephone service providing apparatus 1 according to the present embodiment will be described with reference to FIGS.

FIGS. 10 to 12 are flowcharts showing an example of the operation of the call service providing apparatus 1 according to the present embodiment.

When the caller's communication terminal 43 dials a service special number (a number for requesting a call service with an advertisement) + the other party's telephone number after off-hook, and a call is made (step S1), call control is performed. The unit 11 includes the communication network 4
1 and a switch unit 6, a caller telephone number, a communication partner telephone number, and a voice / data identifier for identifying whether the communication is voice communication or data communication are received (step S).
2).

Next, the call control unit 11 determines whether or not the communication is a voice communication based on the voice / data identifier received in step S2 (step S3). If it is not voice communication, the call control unit 11 disconnects the connected communication path (step S14). On the other hand, if it is voice communication, the process proceeds to step S4.

In step S4, the call control section 11
The subscriber attribute data having the same telephone number as the caller telephone number received in step S2 is stored in the subscriber attribute data storage unit 31.
It is determined whether or not the caller is a subscriber registered for the advertising call service by determining whether or not the caller is within the service. If the caller is not a registered subscriber, the call control unit 11 instructs the guidance voice sending unit 22 to provide a voice guidance to the effect that the call service with advertisement is not permitted because the caller is not a registrant. 43 (step S5), and disconnects the communication path (step S14). On the other hand, if the caller is a registered subscriber, the process proceeds to step S6.

In step S6, the call control unit 11
It is determined from the communication destination telephone number received in step S2 whether the communication destination is within a predetermined service area. If it is not within the area, the call control unit 11 instructs the guidance voice transmission unit 22 to transmit a voice guidance to the effect that the advertised call service is not permitted to the communication terminal 43 of the caller due to the connection destination (step S1). S7), the communication path is disconnected (step S14). On the other hand, if the caller is a registered subscriber, the process proceeds to step S8.

In step S8, the call control unit 11
One of the call service with advertisement of the caller, which is counted up in step S35 described later and held in the memory 5,
It is determined whether or not the number of uses per month is within a predetermined limit. If the number of times exceeds the limit, the call control unit 11 instructs the guidance voice sending unit 22 to provide a voice guidance to the effect that the call service with the advertisement is not permitted because the number of times of use exceeds the limit number. (Step S9), and disconnects the communication path (step S14). On the other hand, if the number of times is within the limit, step S1
Move to 0.

In step S10, the call control unit 11
Determines whether the transmission position is within a predetermined service area based on the transmission position information received in step S2 and converted by the position data conversion unit 12. If it is not within the area, the call control unit 11
2, the voice guidance indicating that the call service with advertisement is not permitted because the transmission position is not within the area is transmitted to the communication terminal 43 of the caller (step S1).
1) Disconnect the communication path (step S14). On the other hand, if the transmission position is within the area, the process proceeds to step S12.

The above steps S3 to S11 and S14 are
If the communication requesting the call service with the advertisement does not satisfy the predetermined use condition, it corresponds to means for rejecting the provision of the call service with the advertisement.

In step S12, the advertisement selection / transmission order determination processing unit 13 selects an advertisement to be transmitted to the caller's communication terminal 43 in the call and determines the transmission order. A selection / transmission order determination process is performed (step S12). This step S12
This process will be described later with reference to FIGS.

Next, the processing unit 13 selects the advertisement to be transmitted to the communication terminal 43 of the callee in the call and determines the order of the advertisements to be transmitted.
The transmission order is determined (step S13). The process in step S13 is performed independently of step S12, and the process in step S13 will be described later with reference to FIGS.

Thereafter, the call control unit 11 determines that the number of advertisements before call in the call indicated by the value of the number of advertisements before call (the value in the memory 5) counted up in step S23 to be described later is M ( It is determined whether or not it is above (step S21). M or more, ie, FIG.
When the transmission of the advertisement before the call is completely completed in accordance with the predetermined implementation pattern shown in FIG. on the other hand,
If not more than M, that is, if the transmission of the advertisement before the call has not been completed, the process proceeds to step S22.

At step S22, the call control unit 11
Instructs the advertisement voice transmitting unit 21 to transmit one advertisement selected in step S12 and determined in the transmission order to the communication terminal 43 of the caller so as to follow the predetermined implementation pattern shown in FIG. 9 ( Step S22).

Next, the call control unit 11 counts up the value of the number of advertisements before calling in the memory 5 (step S2).
3). Next, the call control unit 11 counts up the number of times of transmitting the advertisement transmitted in step S22 (step S22).
24). That is, the count value of the number of times of transmission associated with the advertisement ID of the advertisement transmitted in step S22 is counted up. In the present embodiment, the count value includes a count value that is not reset during the entire advertisement transmission period of the advertisement to count the number of advertisement transmissions during the period, and is reset every day to count the number of transmissions per day. There are three types of count values: a counted value that is reset and a count value that is reset every month to count the number of transmissions every month.

Next, the call control unit 11 associates the advertisement ID of the pre-call advertisement transmitted in step S22 with the telephone ID of the subscriber (caller) who transmitted the advertisement in step S22,
It is stored in the memory 5 (step S25). In the present embodiment, the advertisement ID associated with the subscriber telephone number stored in step S25 may hold only one call for the subscriber.

Thereafter, the advertisement history information generation / transfer unit 14
Generates the advertisement history data shown in FIG. 8 for the advertisement sent in step S22, transfers this data to the computer via the router 7 (step S26), and returns to step S21.

At step S31, the call control unit 11
Issues a connection request to the communication partner via the switch unit 6 and the communication network 41. In response to this request, the communication terminal 4 of the connection destination
Then, it is determined whether or not a connection has been made to the connection destination based on whether or not there is a response from Step 3 (Step S32). When the connection cannot be established due to the power of the communication terminal 43 of the connection destination being turned off, the call control unit 11 disconnects the communication path (step S42). On the other hand, when the connection to the communication terminal 43 of the connection destination is completed, the call control unit 11 counts up the number of times the caller uses the advertising call service (step S33). That is, the count value of the number of times of using the advertising call service associated with the caller's telephone number is counted up. This count value is, for example,
It is reset at the end of every month to count the number of uses per month.

Next, the call control unit 11 sets the communication terminals 4 of the caller and the callee in accordance with a predetermined implementation pattern shown in FIG.
3 (step S34), the number of calls (value in the memory 5) in the call is counted up (step S35), and the number of calls according to a predetermined execution pattern shown in FIG. Before a predetermined time before the call time ends, an interruption notice sound such as a tone for notifying that the call time will end soon is transmitted to the communication terminals 43 of the caller and the callee (step S36). After inserting the notice sound, the call control unit 11 sets the call state until the call time according to the predetermined implementation pattern shown in FIG. 9 ends.
When the call time ends, the call control unit 11 determines whether or not the number of calls counted up in step S35 is equal to or more than N + 1 (see FIG. 9) (step S3).
7).

If it is not equal to or more than N + 1, that is, if the last call period after the call has not been completed according to the predetermined implementation pattern shown in FIG. 9, the process proceeds to step S39.

In step S39, the call control unit 11
Instructs the advertisement voice transmission unit 21 to transmit one advertisement selected in step S12 and determined in the transmission order to the communication terminal 43 of the caller so as to follow the predetermined implementation pattern shown in FIG. At the same time, in step S39,
One advertisement selected in step S13 and whose transmission order is determined is instructed to the advertisement voice transmission unit 21 to be transmitted to the communication terminal 43 of the called party.

Next, the call control section 11 counts up the number of times of transmitting the advertisement transmitted in step S39 (step S40). That is, the count value of the number of times of transmission associated with the advertisement ID of the advertisement transmitted in step S39 is counted up. In the present embodiment, this count value includes
As described above, a count value that is not reset during the entire period of advertisement transmission of the advertisement to count the number of advertisement transmissions during the period, a count value that is reset every day to count the number of advertisement transmissions per day, There are three types of count values that are reset every month to count the number of transmissions per month.

Thereafter, the advertisement history information generation / transfer section 14
Generates the advertisement history data shown in FIG. 8 for the advertisement sent in step S39, transfers this data to the computer via the router 7 (step S41), and returns to step S34.

On the other hand, if it is determined in step S37 that it is N + 1 or more, that is, if the last talk period after the talk is completed according to the predetermined implementation pattern shown in FIG. Instruct part 22
The voice guidance for terminating the advertising call service is transmitted to the communication terminals 43 of the caller and the callee (step S38), and the communication path is disconnected (step S42).

Here, the details of the processing of step S12 in FIG. 10 (the processing for determining the selection and transmission order of the sender advertisement) will be described with reference to FIG. 13 and FIG.

When the process of step S12 in FIG. 10 starts, the advertisement selection / transmission order determination processing unit 13 selects one of the registered advertisements (that is, the advertisement stored in the advertisement attribute data storage unit 32). From among the attribute data, one advertisement (that is, one advertisement attribute data) for which the processing of steps S52 to S55 to be described later has not been completed is selected as the target of the processing of steps S52 to S53 (step S51). .

Next, the processing unit 13 determines whether or not the advertisement selected as the target in step S51 is a sender advertisement (step S52). This determination can be made by referring to the outgoing / incoming advertisement division in the basic attribute data (see FIG. 4) in the advertisement attribute data (see FIG. 3) of the advertisement. If it is not a caller advertisement, step S5
6, and if it is a sender advertisement, the process proceeds to step S53.

In step S53, the processing unit 13
It is determined whether the advertisement selected as the target in step S51 satisfies the conditions of all the items of the advertisement transmission condition (see FIG. 5) in the advertisement attribute data (see FIG. 3) of the advertisement. Here, the advertisement start date, the advertisement end date, the advertisement start time, and the advertisement end time may be compared with the current time (year, month, day, time). Also, for each item of the maximum number of advertisement transmissions per day, the maximum number of advertisement transmissions per month, and the maximum number of advertisement transmissions during the period, if there is no specification, it is determined that the condition of the item is satisfied unconditionally. If there is, the corresponding number of advertisement transmissions among the three types of advertisement transmission numbers (values in the memory 5) counted up in step S24 in FIG. 11 or step S40 in FIG. Only if
What is necessary is just to determine that the condition of the said item was satisfy | filled. If at least one of the conditions of all the items of the advertisement transmission condition shown in FIG. 5 is not satisfied, the process proceeds to step S56, and all the item conditions of the advertisement transmission condition shown in FIG. 5 are satisfied. If so, the process proceeds to step S54.

In step S54, the processing unit 13
It is determined whether or not the caller has all of the currently applied advertisement destination selection conditions of the advertisement selected as the target in step S51. That is, the processing unit 13 changes the conditions of all items in the advertisement destination selection condition data (see FIG. 7) which are applied when the corresponding application condition (see FIG. 6) is satisfied at the present time, and Attribute data (see Fig. 2)
It is determined whether or not the content of each corresponding item in is satisfied. If at least one of the conditions of all the items in the advertisement destination selection condition data (see FIG. 7) applied at this time is not satisfied, the process proceeds to step S56, and the advertisement destination applied at this time If the conditions of all items in the selection condition data (see FIG. 7) are satisfied, step S
Go to 55.

In step S55, the processing unit 13
Advertising ID of the advertisement selected as the target in step S51
Is added to the calling side transmission candidate list in the memory 5, and then the process proceeds to step S56. Although not shown in the drawing, all advertisement IDs in the calling party transmission candidate list are
It is cleared at the start of the process of step S12.

In step S56, the processing unit 13
For all registered advertisements (that is, for all advertisement attribute data stored in the advertisement attribute data storage unit 32), it is determined whether or not the processing of steps S52 to S55 has been completed. If the processing of steps S52 to S55 has not been completed for all advertisements, step S5
1 and steps S52 to S55 for all advertisements.
If the processing of has been completed, the process proceeds to step S57.

Steps S51 to S56 described above are
It corresponds to a search unit for searching for an advertisement satisfying a predetermined search condition from registered advertisements.

In step S57, the processing unit 13
It is determined whether or not the advertisement ID exists in the calling side transmission candidate list in the memory 5, that is, whether or not there is an advertisement to be transmitted to the communication terminal 43 of the caller. If the advertisement ID exists in the calling party transmission candidate list (that is, if there is an advertisement that satisfies the predetermined search condition), step S61 is performed.
Move to. On the other hand, when the advertisement ID does not exist in the caller-side sending candidate list (that is, when there is no advertisement that satisfies the predetermined search condition), the call control unit 11 enters an advertisement because there is no corresponding advertisement. The voice guidance for terminating the call service is transmitted to the communication terminal 43 of the caller (step S58), and the communication path is disconnected (step S58).
59). Steps S58 and S59 correspond to means for rejecting the provision of the call service with advertisement when there is no corresponding advertisement.

In step S61, the processing unit 13
The advertisement IDs in the sender-side transmission candidate list are rearranged. This rearrangement is performed by associating the transmission order priority (see FIG. 4) in each advertisement attribute data (see FIG. 3) having the advertisement ID in the calling party transmission candidate list with the advertisement ID in the calling party transmission candidate list. The number of transmissions of the advertisement stored in the memory 5 (see FIG. 1)
(Step S24 in FIG. 1 and those counted in step S40 in FIG. 12). The number of transmissions includes the number of advertisement transmissions during the period, the number of transmissions per day,
Any of the number of transmissions per month may be referred to. Then, the advertisement IDs in the sending side transmission candidate list are set in the order of higher transmission order priority as the transmission order priority as the first priority rearrangement key and in the order of lower transmission number as the transmission number as the second rearrangement key. Sort from the beginning. In other words, the advertisement IDs are rearranged in descending order of the transmission priority, and if there are a plurality of advertisement IDs having the same transmission priority, the advertisement IDs having the same transmission priority
The advertisement IDs are rearranged in ascending order of the number of transmissions in the group. At this time, when there are a plurality of advertisement IDs having the same transmission count in a group of advertisement IDs having the same priority, the advertisement IDs having the same transmission count may be arranged in an appropriate arbitrary order.

Thereafter, the processing unit 13 determines whether or not the number of advertisement IDs (number of candidates) in the calling side transmission candidate list is larger than M (the number of advertisements before calling) in FIG. 9 (step S6).
2).

If the number of candidates is M or less, the processing unit 13
The advertisements to be transmitted to the caller's communication terminal 43 and the transmission thereof cyclically if the number of candidates is smaller than M + N (total number of advertisements transmitted to the caller's communication terminal 43) in the order of the caller-side transmission candidate list. The order is determined (step S64).
At this time, if the caller is determined to be cyclic, the caller's pre-call transmission advertisement (the advertisement ID is stored in the memory 5 in step S25 in FIG. 11) at the last use of the caller (at the time of the previous call) even in the first lap Is not excluded.) When the processing of step S64 is completed, step S12 in FIG.
Is completed.

The process of step S64 will be described with a specific example. When M = 2, N = 3, and M + N = 5, assuming that the two advertisements A and B are arranged in that order in the calling party transmission candidate list, the processing unit 13
Even if the caller's previous outgoing call advertisement at the time of the previous advertisement call service is A, B, A, B
The advertisement is transmitted five times in the order of B, A, B, A.
Decide what to send to. Also, M = 2, N = 0,
If M + N = 2 and the two advertisements A and B are arranged in that order in the caller-side sending candidate list, the processing unit 13 determines that the advertisements A and B are included in the previous advertisement of the sender. Advertisements before call during call service are A and B
However, it is determined that the advertisement should be transmitted twice to the caller's communication terminal 43 in the order of A and B.

On the other hand, if the number of candidates is larger than M in step S62, the processing unit 13 determines that the number of candidates is M + N (total number of advertisements to be transmitted to the communication terminal 43 of the caller) in the order of the sending side transmission candidate list. If less, the advertisement to be transmitted to the caller's communication terminal 43 and the transmission order are cyclically determined. If the advertisement is determined to be cyclic, the caller's last use (last call) In this case, the advertisement transmitted before calling (this advertisement ID is stored in the memory 5 in step S25 in FIG. 11) is excluded, and the excluded advertisement is incorporated in the second and subsequent laps (step S63). Step S
When the process of 63 is finished, the process of step S12 in FIG. 10 is finished.

The process of step S63 will be described with a specific example. In the case where M = 2, N = 5, M + N = 7, assuming that four advertisements A, B, C, and D are arranged in the calling side transmission candidate list in that order, the processing unit 13 performs the transmission If the pre-call outgoing advertisement at the time of the user's previous advertised call service is not A to D, A, B,
It is determined that the advertisement should be transmitted to the caller's communication terminal 43 seven times in the order of C, D, A, B, and C. , B, it is determined that the advertisement should be transmitted to the caller's communication terminal 43 seven times in the order of C, D, A, B, C, D, A. When M = 2, N = 3, M + N = 4, five advertisements A, B, C,
If D and E are arranged in that order, the processing unit 13
If the caller's previous advertisement before calling during the previous advertising call service is not A to D, it is necessary to transmit the advertisement to the caller's communication terminal 43 four times in the order of A, B, C, D. It is determined that if the caller's previous outgoing call advertisement at the time of the previous call service with the advertisement is B or C, A, D, or
It is determined that the advertisement should be transmitted to the sender's communication terminal 43 four times in the order of A and B.

As described above, in the process of step S63,
In the first lap, the caller's pre-call transmission advertisement (the advertisement ID is stored in the memory 5 in step S25 in FIG. 11) at the time of the previous use (at the time of the previous call) of the caller is excluded, 2
Since the excluded advertisement is incorporated in the week or more, the selection of the advertisement to be transmitted to the communication terminal 43 of the caller in the current call and the selection of the advertisement based on the past advertisement transmission status to the communication terminal 43 of the caller and the You are making a decision. However, such a past advertisement transmission status is not limited to what the pre-call transmission advertisement was.

In the present embodiment, as described above, in step S61, the sending order priority and the number of times of sending out the advertisement (corresponding to the past sending state of the advertisement) are used as rearrangement keys, respectively, and The advertisement IDs in the sending candidate list are rearranged, and in steps S64 and S63, the caller's communication terminal 43 based on the rearranged list.
The advertisements to be sent to the server are selected and the order of the advertisements is determined. Therefore, in the present embodiment, the selection of the advertisement to be transmitted to the caller's communication terminal 43 and the determination of the transmission order are performed based on the transmission order priority and the past transmission state of the advertisement. .

Here, the details of the process of step S13 in FIG. 10 (the process of determining the order of selection and transmission of the advertisement for the called party) will be described with reference to FIGS.

When the process of step S13 in FIG. 10 starts, the advertisement selection / transmission order determination processing unit 13 selects one of the registered advertisements (that is, the advertisement stored in the advertisement attribute data storage unit 32). From among the attribute data, one advertisement (ie, one advertisement attribute data) for which the processing of steps S72 to S75 described below has not been completed yet is selected as the target of the processing of steps S72 to S73 (step S71). .

Next, the processing unit 13 determines whether or not the advertisement selected as the target in step S71 is a callee advertisement (step S72). This determination can be made by referring to the outgoing / incoming advertisement division in the basic attribute data (see FIG. 4) in the advertisement attribute data (see FIG. 3) of the advertisement. If it is not the advertisement for the called party, step S7
The process proceeds to step S73, and if it is a recipient advertisement, the process proceeds to step S73.

At step S73, the processing section 13
It is determined whether the advertisement selected as the target in step S71 satisfies the conditions of all the items of the advertisement transmission condition (see FIG. 5) in the advertisement attribute data (see FIG. 3) of the advertisement. The determination in step S73 is performed in the same manner as the determination in step S53 in FIG. If at least one of the conditions of all items of the advertisement transmission condition shown in FIG. 5 is not satisfied, the process proceeds to step S77, and all the item conditions of the advertisement transmission condition shown in FIG. 5 are satisfied. If so, the process proceeds to step S74.

In step S74, the processing section 13
By determining whether or not the subscriber attribute data having the same telephone number as the callee telephone number (communication partner telephone number) received in step S2 exists in the subscriber attribute data storage unit 31, the callee is identified. It is determined whether the subscriber is a registered subscriber for the advertising call service. If the called party is not a registered subscriber, the process proceeds to step S76, and if the caller is a registered subscriber, the process proceeds to step S75.

At step S75, the processing section 13
It is determined whether or not the called party has all the advertising destination selection conditions currently applied to the advertisement selected as the target in step S71. That is, the processing unit 13 changes the conditions of all items in the advertisement destination selection condition data (see FIG. 7) which are applied when the corresponding application condition (see FIG. 6) is satisfied at the present time, and Attribute data (see Fig. 2)
It is determined whether or not the content of each corresponding item in is satisfied. If at least one of the conditions of all items in the currently applied advertising destination selection condition data (see FIG. 7) is not satisfied, the process proceeds to step S77, and the currently applied advertising destination If the conditions of all items in the selection condition data (see FIG. 7) are satisfied, step S
Move to 76.

In step S76, the processing unit 13
Advertising ID of the advertisement selected as the target in step S71
Is added to the destination transmission candidate list in the memory 5, and then the process proceeds to step S77. Although not shown in the drawing, all advertisement IDs in the destination side transmission candidate list are
It is cleared at the start of the process of step S13.

At step S77, the processing section 13
For all registered advertisements (that is, for all advertisement attribute data stored in the advertisement attribute data storage unit 32), it is determined whether or not the processing of steps S72 to S76 has been completed. If the processing of steps S72 to S76 has not been completed for all advertisements, step S7
1 and steps S72 to S56 for all advertisements
If the processing of has been completed, the process proceeds to step S78.

Steps S71 to S77 described above are
It corresponds to a search unit for searching for an advertisement satisfying a predetermined search condition from registered advertisements.

At step S78, the processing section 13
It is determined whether or not the advertisement ID exists in the destination transmission candidate list in the memory 5, that is, whether or not there is an advertisement to be transmitted to the communication terminal 43 of the called party. If there is an advertisement ID in the receiving side transmission candidate list (that is, if there is an advertisement that satisfies the predetermined search condition), step S81 is performed.
Move to. On the other hand, if the advertisement ID does not exist in the destination transmission candidate list (that is, if there is no advertisement that satisfies the predetermined search condition), the processing unit 13 determines that the advertisement to be transmitted to the communication terminal 43 of the callee is , A dummy ad (for example,
The voice of “please wait” for the callee to wait, the advertisement of the call service provider, the music on hold, the melody, music, and the like are determined (step S79). Upon completion of the process in the step S79, the process proceeds to the step S79 in FIG.
The process of No. 13 ends.

Although not described heretofore, when the call reaches step S39 in FIG. 12 after step S79 in the call, in step S39, step S39 is executed.
The dummy advertisement determined in 79 is instructed to the voice transmitting unit 3 to be transmitted to the communication terminal 43 of the called party.

In step S81, the processing section 13
The advertisement IDs in the destination side transmission candidate list are rearranged. This reordering is performed in the order of higher transmission order priority using the transmission order priority as the first priority rearrangement key, similarly to the processing of step S61 relating to the reordering of the advertisement IDs in the calling party transmission candidate list. The advertisement IDs in the destination transmission candidate list are rearranged from the top in ascending order of the number of transmissions using the number as a second rearrangement key.

Thereafter, the processing unit 13 cyclically communicates with the called party in the order of the called party sending candidate list and cyclically if the number of candidates is smaller than N (total number of advertisements sent to the called party's communication terminal 43). The advertisement to be transmitted to the terminal 43 and the transmission order are determined (step S84). When the processing in step S82 ends, the processing in step S12 in FIG. 10 ends.

The processing in step S63 will be described with a specific example. When N = 5, assuming that four advertisements A, B, C, and D are arranged in that order in the destination-side transmission candidate list, the processing unit 13 determines that A, B, C, and
It is determined that the advertisement should be transmitted to the communication terminal 43 of the called party five times in the order of D and A. In a case where N = 3, assuming that five advertisements A, B, C, D, and E are arranged in that order in the destination-side transmission candidate list, the processing unit 13 sets the A, B, and C
It is determined that the advertisement should be transmitted to the communication terminal 43 of the caller three times in the order of.

In the call service providing apparatus 1 according to the present embodiment described above, as in step S12, the advertisement to be transmitted to the caller in one call is transmitted at least with the subscriber attribute data of the caller and the subscriber attribute data. By referring to the advertisement attribute data and selecting from the registered advertisements, users have the advantage that they can receive useful advertisements that are of interest to them, and advertisers are interested in advertisements. Since it can be provided to users who have high advertising power, there is an advantage that a high advertising effect can be obtained.

In the present embodiment, step S63
In this call, the communication terminal 43 of the caller
The contents of the advertisement to be sent to the sender and the order of sending the advertisements are the same as in the past advertisement sending status to the communication terminal 43 of the same sender (in the present embodiment, before the call to the communication terminal 43 of the sender in the past call). Which advertisement was sent). Therefore, according to the present embodiment, the advertisements heard by the same caller before the call this time and the previous time are basically changed. For this reason, it is possible to obtain an advantage that the user is less likely to lose freshness and is less bored, and for the advertiser, an advantage is obtained that the user is less likely to lose freshness and the advertising effect is less likely to be reduced. Is fixed, the inequality of the advertising effect between the advertisements and the inequality between the advertisers can be eliminated.

Further, in the present embodiment, step S6
1 to step S64, based on the transmission order priority and the past transmission state of the advertisement, the communication terminal 43 of the caller.
The advertisements to be sent to the server are selected and the order of the advertisements is determined. Therefore, according to the present embodiment, the selection of the advertisement to be transmitted to the caller's communication terminal 43 and the determination of the transmission order are performed on the basis of the past transmission state of the advertisement, so that the It is possible to eliminate inequality in the amount of advertising effect generated, and thus inequality between advertisers. Also,
Since the advertisement to be transmitted to the caller's communication terminal 43 is selected and the transmission order is determined based on the transmission order priority, the advertisement effect generation amount can be ranked among the advertisements. An advertisement fee according to the rank can be collected from the advertiser. This has the advantage that the advertiser can obtain the intended amount of advertising effect generated at a rate corresponding to the amount of the advertising effect, and thus can obtain an appropriate balance between the advertising fee and the advertising effect. Will be obtained.

Further, according to the present embodiment, if an advertisement is searched under predetermined search conditions in steps S51 to S56, but no advertisement satisfies the search conditions, as in steps S58 and S59, Offer of advertising call service is rejected. Therefore, users are not disadvantaged by being forced to listen to advertisements that they are not interested in, and advertisers are not charged by being sent advertisements to users who do not want them. You will not lose profit.

Further, according to the present embodiment, as shown in FIG. 7, the advertisement destination selection condition data includes the condition regarding the transmission position of communication terminal 43, so that the user can receive the advertisement corresponding to his / her own position. Can be sent. Therefore, there is an advantage that the user can receive an advertisement suitable for his / her location, and for the advertiser, the advertisement area can be limited to the range desired by the user, and the advertisement has a strong locality. Also, the advertising effect can be obtained more effectively.

Further, according to the present embodiment, as shown in FIGS. 3 to 7, it is possible to specify a plurality of types of advertisement destination selection conditions for each advertisement, and to apply the advertisement destination selection conditions. Since the condition can be specified, the advertisement destination selection condition can be appropriately changed according to the situation (in the present embodiment, the time zone). Therefore, users have the advantage that they can receive useful and interesting advertisements depending on the situation, and advertisers can provide advertisements to users who are more interested in the situation. Therefore, the advantage that a higher advertising effect can be obtained is obtained.

According to the present embodiment, as shown in FIG. 5, 1 maximum advertisement transmission number, 1 month maximum advertisement transmission number, and maximum advertisement transmission number during the period can be designated as advertisement transmission conditions. Is specified, the transmission of the advertisement is limited to the number of times. Therefore, it is possible to set the upper limit of the advertisement fee, which is convenient for the advertiser.

Further, according to the present embodiment, as in steps S3 and S14, unless the communication requesting the call service with the advertisement is a voice communication, the provision of the call service with the advertisement is rejected. It is possible to prevent a situation where a user who does not listen to communicate at a low price or free of charge, and a situation where the advertiser bears the communication fee of a user who does not give an advertisement can be prevented.

Furthermore, according to the present embodiment, since the advertisement history information shown in FIG. 8 is generated as in steps S26 and S41, this advertisement history information can be used as billing information for the advertiser. By providing this history information as it is or processing it and providing it to the advertiser, the call service provider can show the fair operation status to the advertiser and It is possible to provide information for determining a strategy or the like. The advertising effect of the advertisement differs depending on the order in which the advertisement is transmitted in one call. In the present embodiment, however, the value of the advertisement history information is further increased because the advertisement history information includes the transmission order. .

In the present embodiment, not only is the advertisement sent to the sender's communication terminal 43, but also the step is executed independently of the selection of the advertisement of the sender's communication terminal 43 from the registered advertisements. Since the advertisement selected in S13 is transmitted to the called party's communication terminal 43, the advertisement transmission amount can be efficiently increased, and the advertisement effect can be enhanced.

[Second Embodiment]

FIG. 17 is a diagram showing advertisement attribute data used in the communication service providing apparatus according to the second embodiment of the present invention.

The difference between this embodiment and the first embodiment is that the advertisement attribute data has only one type of advertisement destination selection condition data and no application condition data. The advertisement destination selection condition data used in step S54 in FIG. 13 and step S75 in FIG. 15 is only the point that the same advertisement is always the same.

According to the present embodiment, the priority destination selection condition cannot be switched in accordance with the situation as compared with the first embodiment, but the other points are the same as those of the first embodiment. The same advantage as in the embodiment is obtained.

[Third Embodiment]

FIG. 18 is a diagram showing system data used in the communication service providing apparatus according to the third embodiment of the present invention.

This embodiment is different from the first embodiment only in the points described below.

In the first embodiment, the system parameters (M value, N
, The value of each length of the call period from the first to the (N + 1) th, and the value of the length of the advertisement period that is the same for all the advertisement periods), once set, change unless the setting is changed Cannot be changed automatically, for example, according to a situation such as a time zone.

On the other hand, in the present embodiment, the system parameters (the value of M, the value of N, the value of each length of the call period from the first to the (N + 1) th, and the same for all the advertisement periods The value of the length of the advertisement period is used as pattern setting data, and a plurality of types of pattern setting data can be specified, and application condition data indicating conditions to which each pattern setting data is applied can be specified. That is, in the present embodiment, as shown in FIG. 18, system data including application condition data and pattern setting data forming a pair corresponding to each other is stored in the memory 5. The number of sets of the application condition data and the pattern setting data is an arbitrary number of two or more. The application condition data in FIG. 18 has, for example, the same content as the application condition data shown in FIG. 6, and the application condition is a condition relating to time.

In the present embodiment, step S1
2, S13, S21, S22, S34, S36, S3
7, pattern setting data that satisfies the application condition is referred to in S39.

According to the present embodiment, the same advantages as those of the first embodiment can be obtained, and the execution pattern of the call and the advertisement transmission in one call can be changed according to the time zone. Since it is possible, the advertisement effect of the advertisement can be changed according to the time zone, and an advantage that a call service with an advertisement with a fine grain can be provided can be obtained.

[Fourth Embodiment]

FIG. 19 is a flowchart showing a main part of the operation in the telephone service providing apparatus according to the fourth embodiment of the present invention. In FIG. 19, steps that are the same as or correspond to the steps in FIG. 14 are given the same reference numerals, and overlapping descriptions thereof will be omitted.

The present embodiment differs from the first embodiment only in that the operation shown in FIG. 19 is performed instead of the operation shown in FIG. That is, in the first embodiment, if YES in step S57 in FIG.
The process proceeds to step S61 in FIG. 4 and proceeds to step S62 after step S61. On the other hand, in the present embodiment, if YES in step S57 in FIG.
The only difference is that the process proceeds to step S91 in the middle, and then proceeds to step S62 after step S91.

Then, in the present embodiment, step S9
In 1, the advertisement IDs in the sending-side transmission candidate list are rearranged from the top in ascending order of the number of transmissions, using only the number of transmissions as the rearrangement key, without using the transmission order priority as the rearrangement key.

According to the present embodiment, since the transmission order priority is not taken into consideration, the advertisement effect generation amount is classified among the advertisements, and the advertisement fee corresponding to the rank is collected from the advertiser. Otherwise, the same advantages as those of the first aspect can be obtained.

[Fifth Embodiment]

FIG. 20 is a flowchart showing a main part of the operation in the telephone service providing apparatus according to the fifth embodiment of the present invention. 20, steps that are the same as or correspond to steps in FIG. 16 are given the same reference numerals, and duplicate descriptions thereof will be omitted.

The present embodiment differs from the first embodiment only in that the operation shown in FIG. 20 is performed instead of the operation shown in FIG. That is, in the first embodiment, in the case of YES in step S78 in FIG. 15, the process shifts to S81 in step FIG. 16 and shifts to step S82 after step S81, whereas in the present embodiment, If YES in step S78 in FIG. 15, FIG.
The only difference is that the process moves to step S101 in the middle, and moves to step S82 after step S101.

In the present embodiment, step S1
01, the sending order priority is not used as a sorting key,
Using only the number of transmissions as a sorting key, the advertisement IDs in the destination transmission candidate list are rearranged from the top in ascending order of the number of transmissions.

According to this embodiment, advantages similar to those of the first aspect can be obtained.

[Sixth Embodiment]

FIG. 21 is a flowchart showing a main part of the operation of the telephone service providing apparatus according to the sixth embodiment of the present invention. In FIG. 21, steps that are the same as or correspond to steps in FIG. 15 are given the same reference numerals, and overlapping descriptions thereof will be omitted.

This embodiment differs from the first embodiment only in that the operation shown in FIG. 21 is performed instead of the operation shown in FIG. That is, in the first embodiment, steps S74 and S75 in FIG. 15 are eliminated, and if YES in step S73, step S74 is always performed.
The only point is the transition to 76.

According to this embodiment, advantages similar to those of the first aspect can be obtained.

Although the embodiments of the present invention have been described above, the present invention is not limited to these embodiments.

[0155]

As described above, according to the present invention,
To increase the value of ads, increase fairness among advertisers,
It is possible to provide a call service with advertisement that can increase the profits of both the user and the advertiser.

Further, according to the present invention, it is possible to provide a high-quality advertisement calling service that makes full use of the characteristic that the advertisement is voice.

[Brief description of the drawings]

FIG. 1 is a schematic block diagram illustrating a communication service providing apparatus according to a first embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of subscriber attribute data.

FIG. 3 is a diagram illustrating an example of advertisement attribute data.

FIG. 4 is a diagram showing an example of basic attribute data.

FIG. 5 is a diagram showing an example of advertisement transmission condition data.

FIG. 6 is a diagram illustrating an example of application condition data.

FIG. 7 is a diagram showing an example of advertisement destination selection condition data.

FIG. 8 is a diagram showing an example of advertisement history data.

FIG. 9 is a diagram illustrating an example of a predetermined implementation pattern of a call and an advertisement transmission.

FIG. 10 is a flowchart illustrating an example of an operation of the call service providing apparatus according to the first embodiment of the present invention.

FIG. 11 is a flowchart continued from FIG. 10;

FIG. 12 is a flowchart continued from FIG. 11;

FIG. 13 is a flowchart showing details of step S12 in FIG. 10;

FIG. 14 is a flowchart continued from FIG. 13;

FIG. 15 is a flowchart showing details of step S13 in FIG.

FIG. 16 is a flowchart continued from FIG. 15;

FIG. 17 is a diagram illustrating another example of the advertisement attribute data.

FIG. 18 is a diagram illustrating an example of system data.

FIG. 19 is a flowchart showing a main part of an operation in the call service providing apparatus according to the fourth embodiment of the present invention.

FIG. 20 is a flowchart showing a main part of an operation in the call service providing apparatus according to the fifth embodiment of the present invention.

FIG. 21 is a flowchart showing a main part of an operation in the call service providing apparatus according to the sixth embodiment of the present invention.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 call service providing device 2 call service control unit 3 voice transmission unit 4 data storage unit 5 memory 6 switch unit 7 router 8 bus 11 call control unit 12 position data conversion unit 13 advertisement selection / transmission order determination processing unit 14 advertisement history information generation -Transfer unit 21 Advertisement voice transmission unit 22 Guidance voice transmission unit 31 Subscriber attribute data storage unit 32 Advertisement attribute data storage unit 33 Advertisement data storage unit

Claims (17)

[Claims] 1. A call service providing apparatus for providing a call service in which a voice advertisement is inserted between communication terminals via a communication network, wherein the subscriber information is information on a subscriber registered for the advertisement call service. Storage means for storing, advertisement information which is information relating to registered advertisements, and an advertisement to be transmitted to a caller's communication terminal in one call of the advertisement-added call service, at least in the transmission Referring to a part of the subscriber information and a part of the advertisement information of the caller, to select from the registered advertisements and to determine the order of transmitting the advertisements in the call, Transmitting means for transmitting the advertisement selected by the selection determining means to the communication terminal of the caller in the transmission order determined by the selection determining means. Call service providing apparatus characterized and. 2. The method according to claim 1, wherein the selection determining means selects advertisements to be transmitted to the caller's communication terminal in a current call and an order of transmission of the advertisements based on a past advertisement transmission state to the caller's communication terminal. The call service providing apparatus according to claim 1, wherein both or one of the determinations is made. 3. The transmitting means transmits at least one advertisement to a caller's communication terminal before a call, and the past advertisement transmission status is determined based on a prior call to the caller's communication terminal during a past call. 3. The communication service providing apparatus according to claim 2, wherein which advertisement is transmitted to the communication service. 4. The selection determining means selects an advertisement to be transmitted to the caller's communication terminal in a current call and determines a transmission order based on a past transmission status of the registered advertisement. The call service providing apparatus according to claim 1, wherein both or one of the two is performed. 5. The communication service providing apparatus according to claim 4, wherein the past transmission status of the registered advertisement is the number of transmissions of the advertisement during the entire advertisement period or during a predetermined period. 6. The advertisement information includes a priority regarding transmission of the advertisement that can be individually specified for each advertisement, and the selection determining unit determines the caller based on the priority of the registered advertisement. The call service providing apparatus according to claim 1, wherein both or one of the selection of the advertisement to be transmitted to the communication terminal and the determination of the transmission order are performed. 7. The selection deciding means has a search means for searching an advertisement having a predetermined search condition from the registered advertisements, and the selection deciding means is searched by the search means and An advertisement to be transmitted to the caller's communication terminal is selected from the advertisements corresponding to the search condition, and if the advertisement searched by the search means does not correspond to the search condition, the advertisement-added call service 7. The call service providing apparatus according to claim 1, further comprising: means for refusing the provision. 8. The transmission means according to a predetermined execution pattern of a call and an advertisement transmission in one call in the transmission order determined by the selection determination means, according to the advertisement selected by the selection determination means. The communication service providing apparatus according to any one of claims 1 to 7, further comprising: means for transmitting the pattern to the communication terminal of the caller and changing the execution pattern according to a predetermined condition. 9. The communication service providing apparatus according to claim 8, wherein said predetermined condition is a condition relating to time. 10. The advertisement information can be individually specified for each advertisement and an advertisement transmission condition that is a condition for transmitting the advertisement, and an advertisement destination that can be individually specified for each advertisement and And an advertisement destination selection condition that is a condition for selecting a communication terminal that can be: the selection determining unit, among the registered advertisements,
A search unit that searches for an advertisement with at least a part of the search condition that the advertisement transmission condition is satisfied and the communication terminal of the caller satisfies the advertisement destination selection condition; Means for selecting an advertisement to be transmitted to the caller's communication terminal from advertisements searched by means and satisfying the search condition, and further comprising means for receiving position information indicating a position of the caller's communication terminal, 10. The call service providing apparatus according to claim 1, wherein the preselection condition includes a condition relating to a transmission position of the communication terminal. 11. The advertisement information can be individually specified for each advertisement and an advertisement transmission condition that is a condition for transmitting the advertisement, and an advertisement destination that can be individually specified for each advertisement and an advertisement destination of the advertisement. And an advertisement destination selection condition that is a condition for selecting a communication terminal that can be: the selection determining unit, among the registered advertisements,
A search unit that searches for an advertisement with at least a part of the search condition that the advertisement transmission condition is satisfied and the communication terminal of the caller satisfies the advertisement destination selection condition; Means for selecting an advertisement to be transmitted to the caller's communication terminal from among the advertisements that have been searched by the search condition and that correspond to the search condition. The advertisement destination selection condition can specify a plurality of types for each advertisement. And an application condition that can be individually specified for each advertisement and includes an application condition for a corresponding advertisement destination selection condition to be used by the search unit. The search unit uses an advertisement destination selection condition that satisfies the application condition. 2. The search according to claim 1, wherein
0. The communication service providing apparatus according to any one of 0 to 10. 12. The communication service providing apparatus according to claim 11, wherein said application condition is a condition relating to time. 13. The advertisement information can be individually specified for each advertisement and an advertisement transmission condition that is a condition for transmitting the advertisement, and an advertisement destination that can be individually specified for each advertisement and an advertisement destination of the advertisement. And an advertisement destination selection condition that is a condition for selecting a communication terminal that can be:
A search unit that searches for an advertisement with at least a part of the search condition that the advertisement transmission condition is satisfied and the communication terminal of the caller satisfies the advertisement destination selection condition; Means for selecting an advertisement to be transmitted to the caller's communication terminal from the advertisements corresponding to the search condition, wherein the advertisement transmission condition specifies the number of transmissions of the advertisement during the entire advertisement period. And at least one of the following conditions: the number of times that the advertisement is transmitted within the specified maximum number of transmissions, and the number of times that the advertisement is transmitted within at least one unit period is within the specified maximum number of transmissions. The call service providing apparatus according to claim 1, wherein: 14. The system according to claim 1, further comprising: means for rejecting the provision of the advertised call service when the communication requesting the advertised call service does not satisfy predetermined use conditions. 14. The call service providing device according to any one of 13). 15. The call service providing apparatus according to claim 14, wherein the use condition includes a condition that the communication requesting the call service with the advertisement is a voice communication. 16. An advertisement history generating means for generating advertisement history information indicating a situation in which an advertisement has been transmitted, wherein the advertisement history information includes:
The call service providing apparatus according to any one of claims 1 to 15, further comprising information indicating the order of transmitting the advertisement in one call. 17. An advertisement is selected from the registered advertisements of the caller's communication terminal during the transmission of the advertisement to the caller's communication terminal in one call of the call service with advertisement. 17. A service providing service according to any one of claims 1 to 16, further comprising means for transmitting an advertisement, a predetermined advertisement, or another predetermined voice independently selected from the communication terminal to the communication terminal of the called party. apparatus.