KR20020020566A - Advertisement method using a wireless communication network - Google Patents

Abstract

PURPOSE: An advertising method is provided to access the advertisement in case that a user uses a portable terminal so as to stimulate the user's interest in using the portable terminal. CONSTITUTION: A mobile communication terminal member tries to connect to a server of an internet service provider through the Internet(410). The terminal member becomes a member on a main page of the internet service provider(420). The member is registered and managed(430). Member information registered is provided to a mobile communication service provider(440). The mobile communication service provider registers the member information in a database(450). In case that an arbitrary originator tries to communicate with the member, the originator makes a request for communicating with a specific terminal member(460). The mobile communication service provider checks whether a receiver is a member(470). In case that the receiver is the registered member, the service provider transmits advertisement data including call data(480). In case that a receiving mode is searched in a stand-by state, a member terminal receives the advertisement data(490). A control unit separates the advertisement data into video/audio data(510). The member tries to convert into a call mode for listening to a commercial message song(520).

Description

Advertising method using wireless communication network {ADVERTISEMENT METHOD USING A WIRELESS COMMUNICATION NETWORK}

The present invention relates to an advertising system using a wireless communication network, and more particularly, to a method for advertising using a wireless network to netizen members who are subscribers of a mobile communication terminal.

The Internet is regarded as a means of fundamentally changing the paradigm of the new economy of the 21st century by enabling the democratization of information to the public. Currently, the public is receiving various services on the Internet through terminals such as TVs and mobile phones as well as computers. An example of trading a desired item without visiting a department store or a shopping mall and trading a stock without visiting a store is a result of the spread of the Internet.

As such, it is true that the Internet is confined to commodity trading, information provision, and commercial advertising today, but as time passes, netizens are expected to enjoy a more convenient life by providing various services.

On the other hand, it is true that mobile communication terminals are already popularized, and when the service of the moving picture terminal under development is started, its spread will be accelerated even more. Therefore, if the advertisement is performed using the Internet and the mobile communication terminal at the same time, it will be an opportunity to satisfy the desire of consumers seeking newness, and it will be an opportunity to maximize the advertising effect for advertisers.

Accordingly, an object of the present invention is to provide a variety of advertisements for each use of a mobile terminal to maximize the advertising effect for advertisers, and to provide a variety of advertising call sounds and advertising images to a terminal user to induce interest in using a terminal. In providing.

Another object of the present invention is to provide an advertising method that allows the advertiser to expect the advertising effect and to give the terminal user a discount on the communication fee by allowing the mobile terminal subscriber to select an advertisement when using the wireless Internet. have.

Another object of the present invention is to register the netizens of the subscribers of the mobile terminal as a member on the Internet, the registered members themselves to download the background music of the desired advertisement and the corresponding video data to use as a ring tone, thereby using the terminal It is to provide an advertising method that can promote the pleasure of prizes.

1 is a conceptual diagram of an advertising system using a wireless communication network according to an embodiment of the present invention.

2 is a block diagram of the mobile communication terminal shown in FIG. 1;

3 is a flowchart illustrating an advertisement method using a wireless communication network according to a first embodiment of the present invention.

4 is a flowchart illustrating an advertisement method using a wireless communication network according to a second embodiment of the present invention.

5 is a flowchart illustrating an advertisement method using a wireless communication network according to a third embodiment of the present invention.

6A and 6B are exemplary diagrams of an advertisement screen displayed on a terminal display unit when performing an advertisement method according to the first and second embodiments of the present invention.

7A and 7B are exemplary views of screens displayed on a terminal display unit during a wireless Internet connection according to a third embodiment of the present invention.

The present invention for achieving the above object in the advertising method using a wireless communication network,

The Internet service provider receives the member information from the subscriber of the mobile communication terminal on the Internet and registers the member information, and provides the registered member information to the mobile communication service provider online.

When the mobile communication service provider requests a call from any caller, the mobile communication service provider searches for whether the called party is a member of the call request, and if the member is a member, transmits the advertisement data along with the call data to the called terminal.

The called terminal receives the advertisement data upon receiving the call data, and outputs the video advertisement data and the audio advertisement data through the display unit and the audio output unit, respectively.

Hereinafter, an advertisement method using a wireless communication network according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the annexed drawings, many specific details are set forth in order to provide a more thorough understanding of the present invention, such as a portable terminal, the form of advertising data displayed on the display, and a specific processing flow. It will be apparent to those skilled in the art that the present invention may be practiced without these specific details. Meanwhile, detailed descriptions of well-known functions and configurations (for example, a call process between a mobile communication service provider and a terminal subscriber and a corresponding call formation process) may be omitted.

1 illustrates a conceptual diagram of an advertisement system using a wireless communication network according to an embodiment of the present invention. Advertisement system according to an embodiment of the present invention is largely shown in Figure 1 Internet Service Provider (hereinafter referred to as ISP) 100, mobile communication service provider 200, mobile communication terminal subscriber 300 and It is composed of an advertiser (400).

The advertising contract is concluded between the ISP 100 and the advertiser 400 online or offline, and the ISP 100 and the mobile communication service provider 200 also provide advertisements and member information online or offline. In addition, the mobile communication service provider 200 provides a terminal subscriber 300 with various communication services using a wireless communication method, as well as providing a call charge discount service according to an advertisement usage rate. Finally, the terminal subscriber 300 accesses the ISP 100 server through the wired / wireless communication network and registers as a member to receive the advertisement method use and other additional information according to the embodiment of the present invention.

2 is a block diagram of a portable terminal according to an embodiment of the present invention. Referring to FIG. 2, the RF transmitter / receiver 310 receives a radio wave in a transmission / reception frequency band of a portable terminal, converts it into a digital signal, converts the digital signal into an analog signal, and wirelessly propagates through an antenna ANT after power amplification. . The RF transmitter / receiver 310 may be implemented by combining a baseband processor and an RF unit in a typical mobile phone. For example, the BBA2.X (Q5312CDMA) one-chip manufactured by Qualcomm of the United States and the RF unit can be manufactured.

The display unit 320 includes an LCD and an LCD driving unit, and displays various operation states, transmission / reception messages, call reception states, and video advertisement screens of the mobile phone under the control of the controller 340. The key input unit 330 includes a plurality of key input units. It consists of a numeric key and a function key for performing various functions. When the function key is pressed, key data are generated and output to the controller 340.

The controller 340 analyzes the command provided from the key input unit 330 and generates a control signal corresponding thereto to control the overall operation of the system. In addition, it analyzes the forward channel data message received through demodulation, deinterleaving and decoding, data signal processing and vocoding of the digital signal output from the RF transmitter / receiver 310 to control each part of the system and performs a reverse function thereof. . For example, the decoded audio advertisement data is output to the voice signal processor 350, and the digital voice data output from the voice signal processor 350 is encoded to be transmitted to the reverse channel through the RF transmitter / receiver 310. . In addition, if the received forward channel data message is a message related to the incoming call, it analyzes the incoming alarm mode registered in the internal memory and alerts the incoming call state to the user. The call reception alarm may be a melody provided by the manufacturer or may be a commercial message of an advertisement screen downloaded from the mobile communication service provider 200 according to an embodiment of the present invention. The controller 340 may use the "MSM3300" supplied in the form of chips from Qualcomm, United States.

The voice signal processor 350 converts the digital audio data output from the controller 340 into an analog signal and outputs it to the outside through the speaker SPK, and digitally converts the voice signal input through the microphone MIC. Output to the control unit 340.

The power supply unit 360 includes a battery for supplying the operating power of the portable terminal, and a DC / DC converter for converting the output voltage of the battery into a plurality of voltage levels and supplying them to the respective units. Finally, the memory 370 is an EEPROM or a memory stick, and stores video and audio advertisement data downloaded from the mobile communication service provider 200.

Hereinafter, an advertisement system having the above-described configuration and a method of performing an advertisement using a portable terminal will be described.

First, FIG. 3 is a flowchart illustrating an advertisement method using a wireless communication network according to the first embodiment of the present invention, and FIGS. 6A and 6B show a terminal when performing the advertisement method according to the first and second embodiments of the present invention. An example of an advertisement screen display displayed on an injury.

Referring to FIG. 3, first, the mobile communication terminal subscriber 300 attempts to access the Internet with the server of the ISP 100 through the Internet (step 410). When the Internet connection is established, the terminal subscriber 300 registers (step 420) in the main page of the ISP (100). When registering, provide the member's terminal number. Accordingly, the ISP 100 registers and manages the terminal subscriber who has requested membership in step 430 as a member, and provides the registered member information to the mobile communication service provider 200 (step 440). Then, the mobile communication service provider 200 registers the member information provided online or offline as a member in its own DB (step 450).

The processes described above describe processes performed between the terminal subscriber 300, the ISP 100, and the mobile communication service provider 200 using the Internet.

As described above, if any caller attempts to talk to the terminal subscriber registered after the member registration is completed, the arbitrary caller requests the mobile communication service provider 200 to call a specific terminal subscriber (step 460). do. The mobile communication service provider 200 then checks whether the called party is the member who is the recipient of the advertisement delivery (step 470). If the test result is a registered member, the mobile communication service provider 200 transmits the advertisement data together with the call data for calling the called terminal subscriber (step 480). The advertisement data is preferably advertisement data composed of video and audio data, such as a television advertisement. In the embodiment of the present invention, it is assumed that the advertisement data refers to the image and audio (A / V) advertisement data. When the call data and the advertisement data are transmitted from the mobile communication service provider 200 as described above, when the called subscriber terminal 300 is retrieved from the standby mode to the incoming mode (step 490), the process proceeds to step 500 and is transmitted. Receive advertising data. In this case, the controller 340 separates the received advertisement data into video and audio data and displays and outputs the data through the display unit 320 and the audio signal processor 350 (step 510). Accordingly, the terminal owner can view the advertisement screen transmitted from the mobile communication service provider 200 through the display unit 320 as shown in FIG. 6B, and can listen to the CM song accompanying the advertisement as a ring tone. . When the terminal subscriber attempts to switch to the call mode (step 520) when the terminal subscriber hears the ring tone according to the CM transmission, a call path is formed between the caller, the mobile communication service provider 200, and the subscriber terminal 300 to perform a normal call. can do.

On the other hand, the size of the advertisement data is preferably set in accordance with the total time that the ringing tone that generally informs the incoming state on the portable terminal.

4 is a flowchart illustrating an advertisement method using a wireless communication network according to a second embodiment of the present invention. Steps 600 through 640 of FIG. 4 are the same processes as steps 410 through 450 of FIG. 3. Therefore, detailed description thereof will be omitted.

In FIG. 4, when the member registration is completed as a beneficiary of advertisement delivery through the Internet, the terminal subscriber connects to the mobile communication service provider 200 through the wireless terminal (step 650). In addition, the terminal subscriber selects an advertisement from a menu provided by the mobile communication service provider 200 and requests transmission of a desired advertisement data (step 660). In this case, the mobile communication service provider 200 transmits the A / V advertisement data (step 670) in response to the subscriber requesting the advertisement data transmission. Accordingly, the subscriber terminal 300 downloads the advertisement data transmitted from the mobile communication service provider 200 and registers it in the memory 370 (step 680) to use it as a ring tone. That is, when the current terminal mode is searched for the incoming mode (step 690), the controller 340 of the subscriber station 300 reads the advertisement data registered in the memory 370 (step 700) and then displays the display unit 320 in step 710. And it is displayed and output to the outside through the voice signal processor 350. In this case, the advertisement screen displayed on the display unit 320 is illustrated in FIG. 6B, and a general standby mode state is illustrated in FIG. 6A. For reference, when there are a plurality of advertisement data registered in the memory 370, it is preferable to read the registered advertisement data in a cyclic manner and display and output it externally in order to eliminate the boredom in using the terminal. In addition, only specific advertisement data may be repeatedly displayed and output by the terminal owner.

As described above, when the terminal subscriber attempts to switch to the call mode (step 720) after receiving the advertisement data, that is, the ring tone according to the CM transmission, the caller is connected to the mobile communication service provider 200 and the subscriber terminal 300. Is formed (step 730) to perform a normal call.

5 is a flowchart illustrating an advertisement method using a wireless communication network according to a third embodiment of the present invention, and FIGS. 7A and 7B are screens displayed on a terminal display unit during a wireless Internet connection according to a third embodiment of the present invention. An illustration of these is shown. First, steps 800 to 840 in FIG. 5 are the same processes as steps 410 to 450 illustrated in FIG. 3. Therefore, detailed description thereof will also be omitted.

In FIG. 5, when the member registration is completed as a beneficiary of advertisement delivery through the Internet, the terminal subscriber connects to the mobile communication service provider 200 through the wireless terminal (step 850). In operation 860, the terminal subscriber selects an advertisement from a menu provided by the mobile communication service provider 200. In this case, the advertisement may be an advertisement of a specific advertiser or may simply be an advertisement bar. When the advertisement is selected as described above, the mobile communication service provider 200 transmits advertisement data of a specific company based on its own advertisement transmission program (step 870). Accordingly, in the subscriber station 300, the advertisement data transmitted from the mobile communication service provider 200 is displayed and output to the outside through the display unit 320 and the voice signal processor 350 (step 890). 7B and 7A show the output screen of the advertisement data and the previous screen state, respectively.

On the other hand, if there is an operation of the terminal during the display and output of the advertisement data described above, the controller 340 may control each unit so that an operation according to the operation is performed. For example, FIG. 5 exemplifies requesting another service on the Internet and providing a response according to the request.

As described above, when the subscriber simply selects the advertisement through the terminal 300, the mobile communication service provider 200 counts the number of advertisement selections of the terminal subscriber who selects the advertisement and provides a discount service for advertisement. Can be maximized.

In the above description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. For example, according to an agreement between a mobile service provider and an ISP, when a terminal subscriber presses a predetermined code, the mobile service provider may search for a match of the agreed code and transmit advertising data. It can also provide Therefore, the scope of the invention should not be defined by the described embodiments, but should be defined by the equivalents of the claims and the claims.

As described above, the present invention transmits a variety of advertisement data to a subscriber terminal using a wireless communication network. The subscriber terminal has the advantage of downloading a CM song according to its taste and using it as a ring tone. There is an advantage that you can receive discounts on communication fees with just a click. On the other hand, advertisers can expect the advertising effect to the terminal subscribers, which are widely spread at present, every time the terminal is operated, the Internet is connected, or the telephone is called, thereby maximizing the advertising effect compared to other advertisement delivery media.

Claims (6)

In the advertising method using a wireless communication network, The Internet service provider receives the member information from the subscriber of the mobile communication terminal on the Internet and registers the member information, and provides the registered member information to the mobile communication service provider online. When the mobile communication service provider requests a call from any caller, the mobile communication service provider searches for whether the called party is a member of the call request, and if the member is a member, transmits the advertisement data along with the call data to the called terminal. The called terminal receives the advertisement data upon receiving the call data, and outputs the video advertisement data and the audio advertisement data through the display unit and the audio output unit, respectively. The method of claim 1, wherein the called terminal further comprises the step of stopping output of advertisement data when an operation for performing a call mode is detected. The method of claim 1, wherein the member information includes at least a telephone number of a mobile communication terminal. In the advertising method using a wireless communication network, The Internet service provider receives the member information from the subscriber of the mobile communication terminal on the Internet and registers the member information, and provides the registered member information to the mobile communication service provider online. Transmitting an advertisement data according to a request for transmitting advertisement data from the mobile communication terminal after a wireless Internet connection is established between the mobile communication service provider and the registered member's mobile communication terminal; In the mobile communication terminal of the registered member, if there is transmission of advertisement data from the mobile communication service provider, it is registered in the memory and read out in the incoming mode and output as video advertisement data and audio advertisement data through the display unit and the audio output unit, respectively. Advertising method using a wireless communication network, characterized in that made. The method of claim 4, wherein the mobile communication terminal sequentially reads the advertisement data registered in the memory according to a circulation method and displays and outputs the advertisement data registered in the memory in a cyclic manner. In the advertising method using a wireless communication network, The Internet service provider receives the member information from the subscriber of the mobile communication terminal on the Internet and registers the member information, and provides the registered member information to the mobile communication service provider online. Transmitting an arbitrary advertisement data when there is an advertisement selection from the mobile communication terminal after a wireless internet connection is established between the mobile communication service provider and the registered member's mobile communication terminal; The mobile communication terminal of the registered member receives the advertisement data transmitted from the mobile communication service provider and outputs the video advertisement data and the audio advertisement data through the display unit and the audio output unit, respectively. Way.