CN117768709A - Media content display method, device and readable storage medium - Google Patents

Abstract

The invention discloses a media content display method, a device and a readable storage medium. The method comprises the following steps: acquiring a target media data stream, wherein the target media data stream is used for transmitting target media content in real time; determining content to be displayed in target media content based on the target media data stream, wherein the content to be displayed comprises commodity information and/or activity information associated with the target media data stream; and displaying the target media data stream at a first layout position of the target application home page, and displaying the content to be displayed at a second layout position of the target application home page. The invention solves the technical problems of low interaction efficiency caused by single media content display form and poor relevance with the target media data stream in the related technology.

Description

Media content display method, device and readable storage medium

Technical Field

The present invention relates to the field of internet technologies, and in particular, to a media content display method, a device and a readable storage medium.

Background

At present, live E-commerce has become one of the emerging consumption modes, and the variety of live-broadcast commodity with goods is also more and more abundant and various. However, the display mode of the media data stream on the live e-commerce content is still a simple 'title + preview', and the display mode cannot highlight important information such as live video content, live goods, live selling points and the like. Therefore, the display mode is single in form, the live E-commerce content cannot be clearly and intuitively displayed, and the interaction efficiency with a user is low due to poor relevance between the live E-commerce content and the live E-commerce content.

In view of the above problems, no effective solution has been proposed at present.

Disclosure of Invention

The embodiment of the invention provides a media content display method, a device and a readable storage medium, which at least solve the technical problems of low interaction efficiency caused by single media content display form and poor relevance with a target media data stream in the related technology.

According to one embodiment of the present application, there is provided a media content display method, including: acquiring a target media data stream, wherein the target media data stream is used for transmitting target media content in real time; determining content to be displayed in target media content based on the target media data stream, wherein the content to be displayed comprises commodity information and/or activity information associated with the target media data stream; and displaying the target media data stream at a first layout position of the target application home page, and displaying the content to be displayed at a second layout position of the target application home page.

Optionally, obtaining the target media data stream includes: in response to receiving the media data stream acquisition request, a target media data stream is acquired based on a first recommendation rule, wherein the first recommendation rule is used for recording a recommendation order of at least one media data stream.

Optionally, the media content display method further comprises: identification information, anchor information, and parameters of interest associated with the target media data stream are presented at a first layout location.

Optionally, determining the content to be presented in the target media content based on the target media data stream includes: acquiring commodity information of a second layout position based on a first preset rule, wherein the first preset rule is used for recording a commodity list associated with a target media data stream; and acquiring activity information of the second layout position based on a second recommendation rule, wherein the second recommendation rule is used for recording a recommendation sequence of activities associated with the target media data stream.

Optionally, the media content display method further comprises: in response to performing the first touch operation on the first layout position, the target media data stream is displayed full screen.

Optionally, the media content display method further comprises: and responding to the second touch operation on the second layout position, and jumping to a target detail page, wherein the target detail page is used for displaying complete information corresponding to the commodity information and/or the activity information.

Optionally, the media content display method further comprises: and responding to the third touch operation on the second layout position, and updating the commodity information at the second layout position based on a second preset rule, wherein the second preset rule is used for determining the display sequence of the commodity information.

There is also provided, in accordance with an embodiment of the present application, a media content presentation device, including: the acquisition module is used for acquiring a target media data stream, wherein the target media data stream is used for transmitting target media content in real time; the determining module is used for determining content to be displayed of the target media content based on the target media data stream, wherein the content to be displayed comprises commodity information and/or activity information associated with the target media data stream; and the display module is used for displaying the target media data stream at a first layout position of the target application home page and displaying the content to be displayed at a second layout position of the target application home page.

Optionally, the obtaining module is further configured to: in response to receiving the media data stream acquisition request, a target media data stream is acquired based on a first recommendation rule, wherein the first recommendation rule is used for recording a recommendation order of at least one media data stream.

Optionally, the display module is further configured to: identification information, anchor information, and parameters of interest associated with the target media data stream are presented at a first layout location.

Optionally, the determining module is further configured to: acquiring commodity information of a second layout position based on a first preset rule, wherein the first preset rule is used for recording a commodity list associated with a target media data stream; and acquiring activity information of the second layout position based on a second recommendation rule, wherein the second recommendation rule is used for recording a recommendation sequence of activities associated with the target media data stream.

Optionally, the display module is further configured to: in response to performing the first touch operation on the first layout position, the target media data stream is displayed full screen.

Optionally, the display module is further configured to: and responding to the second touch operation on the second layout position, and jumping to a target detail page, wherein the target detail page is used for displaying complete information corresponding to the commodity information and/or the activity information.

Optionally, the media content display device further comprises an update module for: and responding to the third touch operation on the second layout position, and updating the commodity information at the second layout position based on a second preset rule, wherein the second preset rule is used for determining the display sequence of the commodity information.

According to one embodiment of the present application, there is also provided a computer readable storage medium having a computer program stored therein, wherein the computer program is configured to perform the media content presentation method of the embodiments of the present application when executed by a processor.

According to one embodiment of the present application, there is further provided a processor, configured to execute a program, where the program executes the media content presentation method in the embodiment of the present application.

In the embodiment of the invention, the method of acquiring the target media data stream and determining the content to be displayed in the target media content based on the target media data stream is adopted to display the target media data stream at the first layout position of the target application home page and display the content to be displayed at the second layout position of the target application home page, so that the technical effects of enriching the display form of the media content and clearly and intuitively highlighting the key information of the target media data stream are realized, and the technical problems of single display form of the media content and low interaction efficiency caused by poor relevance with the target media data stream in the related art are further solved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiments of the invention and together with the description serve to explain the invention and do not constitute a limitation on the invention. In the drawings:

FIG. 1 is a schematic diagram of a media content presentation method according to the related art;

FIG. 2 is a flow chart of a method of media content presentation according to one embodiment of the invention;

FIG. 3 is a schematic diagram of a media content presentation method according to one embodiment of the invention;

FIG. 4 is a schematic diagram of yet another media content presentation method according to one embodiment of the invention;

FIG. 5 is a schematic diagram of yet another media content presentation method according to one embodiment of the invention;

FIG. 6 is a flow chart of yet another media content presentation method according to one embodiment of the present invention;

fig. 7 is a block diagram of a media content presentation device according to one embodiment of the invention.

Detailed Description

In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.

It should be noted that the terms "first," "second," and the like in the description and the claims of the present invention and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the invention described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Fig. 1 is a schematic diagram of a media content presentation method according to the related art, and as shown in fig. 1, media content is presented based on a "title + preview" manner. "title + preview" is a simple conventional manner of presentation that is commonly used on platforms such as websites, mobile applications, and the like to present a series of media content, each media content item consisting of a title and a preview. Typically, titles will be displayed in a larger font, briefly describing the subject or summary of the content, and previews may be picture material or video material for presenting the subject or features of the media content and attracting the attention of the user. The user can acquire basic information by browsing simple titles and preview pictures and decide whether to view the detailed contents further. However, due to the limited space of the preview, the entire content often cannot be completely displayed, so that the user may not be able to accurately understand the full view of the media content, and it is difficult for the user to determine the actual quality of the media content through the preview and the title. In addition, the display mode can lead the user to be incapable of accurately judging whether the content meets the requirement of the user after previewing, so that the number of times that the user enters the detail page is increased, and the time and energy of the user are wasted.

According to an embodiment of the present invention, there is provided a method embodiment of a media content presentation method, it being noted that the steps shown in the flowchart of the figures may be performed in a computer system such as a set of computer executable instructions, and, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be performed in an order other than that shown or described herein.

Fig. 2 is a flowchart of a media content presentation method according to one embodiment of the present invention, as shown in fig. 2, the flowchart includes the following steps:

step S20, a target media data stream is obtained, wherein the target media data stream is used for transmitting target media content in real time;

step S22, determining content to be displayed in target media content based on the target media data stream, wherein the content to be displayed comprises commodity information and/or activity information associated with the target media data stream;

step S24, displaying the target media data stream at the first layout position of the target application home page, and displaying the content to be displayed at the second layout position of the target application home page.

The target media data stream is used for transmitting target media contents in real time, including various media contents such as audio, video and images. For example, when watching live video through the internet, the online live platform can transmit the video content of the host broadcast in real time through the target media data stream, and the user can watch the live program at any time and any place.

The commodity information is used for attracting consumers, providing shopping references, enhancing shopping experience and improving the volume of the transaction, and comprises information such as the title, price, pictures, platform where the commodity is located, coupons, sales volume and the like of the commodity.

The activity information refers to various promotion, discount and other activity information, and is used for promoting and displaying preferential activities in target media content, including activity theme, activity time and other information. For example, various forms of coupons such as "double eleven" time-limited discounts, full-minus, "annual" merchandise promotions, second-kill, etc.

Specifically, first, a target media data stream is acquired, which is used to transmit target media content, which may be video, audio, or other types of media content, in real-time. Then, the content to be presented in the target media content is determined based on the acquired target media data stream. This content to be presented includes merchandise information and/or activity information associated with the target media data stream. For example, a live video stream, the content to be displayed includes merchandise information or event promotion information that appears in the live video. And finally, displaying the home page of the target application. The target media data stream is displayed at a first layout position, and the content to be displayed is displayed at a second layout position. Fig. 3 is a schematic diagram of a media content display method according to an embodiment of the present invention, as shown in fig. 3, displaying target media content based on a form of "target media data stream+content to be displayed", wherein the content to be displayed includes merchandise information and activity information associated with the target media data stream. When a refresh operation is performed on the target media data stream, the corresponding merchandise information and activity information may also change. The media content display mode can effectively combine commodity information and activity information with the target media data stream, so that a user can not only see the target media content in real time, but also see the related commodity information and activity information, and the user can conveniently acquire and participate in interested contents. In addition, the existing media content display mode is usually full-screen content or vertical content, the material size is large and is not suitable for media data stream delivery, and the media content display mode increases the delivery mode of the media data stream.

Based on the steps S20 to S24, in the embodiment of the present invention, a manner of acquiring the target media data stream and determining the content to be displayed in the target media content based on the target media data stream is adopted to display the target media data stream at the first layout position of the target application home page and display the content to be displayed at the second layout position of the target application home page, thereby realizing the technical effects of enriching the media content display form, clearly and intuitively highlighting the key information of the target media data stream, and further solving the technical problems of single media content display form and low interaction efficiency caused by poor relevance with the target media data stream in the related art.

Optionally, in step S20, acquiring the target media data stream includes:

in step S201, in response to receiving the media data stream obtaining request, a target media data stream is obtained based on a first recommendation rule, where the first recommendation rule is used to record a recommendation order of at least one media data stream.

The recommendation rule refers to a recommendation order of the media information stream. The recommendation order of the media data streams is determined, for example, according to the user's interests, viewing history, or the heat of the media information streams.

Specifically, when a user opens the home page of the target application, if no network connection and/or no network authority exist, displaying a page prompting no network connection; if the loading is successful but the anchor is not opened, displaying the empty page without live broadcast; if the loading failure causes that the data cannot be displayed, displaying the page prompting reloading, and reloading the page according to the current state after the user refreshes the page to request to acquire the media data stream.

Specifically, when a media data stream acquisition request is received, the system determines a recommendation order of the media data streams according to a first recommendation rule. For example, the user frequently views the live broadcast of the cosmetic product in the shopping live broadcast room before, and when receiving the media data stream acquisition request, the system may arrange the live broadcast of the cosmetic product at the first recommended position according to the interest preference of the user; if the user previously watched and had a high preference for a live broadcast of a host, the system could place the live broadcast of the host at the location of the first recommendation when a media data stream acquisition request was received. Once the target media data stream is determined, the system pushes the media data stream of the live room to the user to meet the user's viewing needs. Meanwhile, the system also records the watching behaviors of the user and is used for optimizing the follow-up recommendation algorithm.

Based on the above step S201, when the media data stream obtaining request is received, the target media data stream is obtained based on the first recommendation rule, so that the target media data stream can be quickly determined, and the media data stream is obtained in real time, so as to improve the user experience and the viewing effect.

Optionally, the media content display method further comprises:

step S25, the identification information, the anchor information and the attention parameter associated with the target media data stream are displayed at the first layout position.

The identification information refers to the subject matter discussed or shown in the target media data stream, and various fields can be designed. Such as education, health, make-up, food and the like.

The anchor information refers to personal information of the anchor, and is used for showing the information to the audience to know the anchor, such as nicknames, introduction, etc. of the anchor.

The attention parameter refers to a behavior index of attention of a user to a target media data stream, and can be used for measuring popularity of a live room and viscosity of the user. The attention parameter may be the number of attention persons, the user activity, or the like. For example, when the parameters of interest of a live room are high, it may be stated that the live room is focused and favored by the user, meaning more exposure and revenue opportunities for the host, but can be used to evaluate live room quality and user viscosity for the live platform.

Specifically, theme information, anchor information, and attention parameters associated with the target media data stream are presented at a first layout position. It should be noted that, when the target media data stream is displayed at the first layout position, the picture and the sound of the target media content are played at the same time.

Based on the step S25, the identification information, the anchor information and the attention parameter associated with the target media data stream are displayed at the first layout position, so that the related information of the target media data stream is displayed more clearly, and the efficiency of the user for obtaining the related information of the target media information stream is improved.

Optionally, in step S22, determining the content to be presented in the target media content based on the target media data stream includes:

step S221, acquiring commodity information of a second layout position based on a first preset rule, wherein the first preset rule is used for recording a commodity list associated with a target media data stream;

step S222, obtaining activity information of the second layout position based on a second recommendation rule, where the second recommendation rule is used to record a recommendation order of activities associated with the target media data stream.

The first preset rule is used for determining the commodities displayed in the second layout position. For example, the first two items associated in the target media content are presented based on rules such as sales.

The second recommendation rule is used for determining the display sequence of the activity information displayed in the second layout position. For example, the presentation order of the activity information is determined based on the activity time, the activity type, the activity heat, and the like, and the user can browse the activity information associated with the target media information stream by sliding the activity information presentation area.

Specifically, the commodity information in the target media data stream is recorded or sorted, the commodity information is displayed at the second layout position according to the first preset rule, and the display sequence of the activity information is determined based on the second recommendation rule.

Based on the steps S221 to S222, commodity information of the second layout position is obtained based on the first preset rule, and activity information of the second layout position is obtained based on the second recommendation rule, so that key information in the target media data stream is highlighted, relevance with the target media data stream is enhanced, and interaction efficiency with the user is improved.

Optionally, the media content display method further comprises:

step S26, responding to the first touch operation on the first layout position, and displaying the target media data stream in a full screen mode.

Specifically, when a click operation is performed on the target media data stream displayed in the first layout position, the target media content page corresponding to the target media data stream is jumped to, and the target media data stream is displayed in a full screen manner.

Based on the above step S26, when the first touch operation is performed on the first layout position, the target media data stream is displayed full screen, so that the target media data stream can be displayed more intuitively and comprehensively. Optionally, the media content display method further comprises:

step S27, in response to the second touch operation performed on the second layout position, jumping to a target detail page, wherein the target detail page is used for displaying complete information corresponding to commodity information and/or activity information.

Specifically, when the clicking operation is performed on the commodity information in the second layout position, the clicking operation jumps to a commodity detail page, where the commodity detail page displays complete information corresponding to the commodity information, and the complete information corresponding to the commodity information may include: information such as merchandise name, merchandise picture, merchandise description, price, purchase button or option, after-sales service, etc. For example, after clicking one of the mobile phone shell commodities in the commodity information area in the second layout position and jumping to the commodity detail page, the name, picture, description, price and purchase options of the mobile phone shell can be seen, so that the user can conveniently know and purchase the commodity.

Specifically, when the clicking operation is performed on the activity information in the second layout position, the clicking operation jumps to an activity detail page, where the activity detail page displays complete information corresponding to the activity information, and the complete information corresponding to the activity information may include: the name of the activity, the specific name of the shopping live broadcast room activity, for example, "make-up live broadcast shopping robbed activity"; the time of the activity, the start and end times of shopping mall activities, such as "2023, 5, 20, 14:00-16:00"; an event host, a host or anchor of shopping mall events, e.g., "make-up blogger reddish"; movable commodities, commodities displayed and recommended in shopping live broadcasting room activities, such as lipstick, eye shadow, facial mask and other cosmetic products; offers for activities, offers and special price goods offered in shopping mall activities, e.g., "buy one, time-limited discounts"; activity rules, participation rules and notes for shopping mall activities, e.g. "order in activity time may enjoy offers" information.

Based on the step S27, when the second touch operation is performed on the second layout position, the user jumps to the target detail page, and can jump to the target detail page directly without going through the target media content page, so that the operation steps of the user are reduced, the user can know the commodity information and/or the activity information more quickly, the time and energy of the user are saved, and the interaction efficiency with the user is improved.

Optionally, the media content display method further comprises:

in step S28, in response to executing the third touch operation on the second layout position, the merchandise information is updated at the second layout position based on a second preset rule, where the second preset rule is used to determine a display order of the merchandise information.

The second preset rule is used for determining the display sequence of the commodities. For example, the order of display of the goods is determined according to rules such as price, new goods, popularity, etc.

Specifically, when the third touch operation is performed on the commodity information display area in the second layout position, commodity information in the target media information stream can be browsed, the target media information stream does not need to be clicked, the target media information stream is jumped to the target media content page, and commodity browsing can be directly performed on the current page. For example, when the second layout position displays a plurality of commodity information, the user can slide and browse the plurality of commodity information on the current page without clicking each commodity information to jump to other pages, so that different commodities can be browsed and compared more conveniently.

Based on the above step S28, when the third touch operation is performed on the second layout position, the merchandise information is updated on the second layout position based on the second preset rule, so that the media content display form is enriched, the user can conveniently browse the merchandise information in the target media information stream without leaving the current page, the time for clicking and loading the target media content page is saved, the user experience can be effectively improved, the merchandise sales can be promoted, and the interaction efficiency with the user is further improved.

Fig. 4 is a schematic diagram of yet another media content presentation method according to an embodiment of the present invention, and as shown in fig. 4, a media content presentation page is composed of a target media data stream, merchandise information, and/or activity information. When a first touch operation is executed on the target media data stream, jumping to a target media content page, and displaying the target media data stream in a full screen manner; when the second touch operation is performed on the commodity information, the commodity information is directly jumped to a commodity information detail page without going through a target media content page; when a second touch operation is performed on the activity information, the method directly jumps to the activity information detail page without going through the target media content page.

Fig. 5 is a schematic diagram of a media content display method according to another embodiment of the present invention, as shown in fig. 5, fig. 5 a-5 c show different combinations of a target media data stream and information to be displayed, wherein a positional relationship between a first layout position and a second layout position may be shown in fig. 5, but not merely a left-right relationship, and only a left-right relationship is exemplified herein. Specifically, as shown in fig. 5a, the media content display page is composed of a target media data stream, commodity information and activity information, wherein the target media data stream is displayed in a first layout position, and the content to be displayed associated with the target media data stream is displayed in a second layout position, including the commodity information and the activity information. And, the first layout position shows topic information, anchor information and attention parameters associated with the target media data stream, such as information of live topics, anchor nicknames and the number of viewers in the current live broadcasting room; the merchandise information in the target media data stream in the second layout position includes: information such as commodity picture materials, commodity selling platforms, commodity titles, commodity prices, coupons and the like; the activity information in the target media data stream in the second layout position comprises: moving pictures, moving topics, etc.

Specifically, as shown in fig. 5b, the media content display page is composed of a "target media data stream+merchandise information", wherein the target media data stream is displayed in the first layout position, and the content to be displayed associated with the target media data stream, that is, merchandise information, is displayed in the second layout position. The second layout position may display a plurality of commodity information of the commodities associated with the target media data stream, where the commodity information of each commodity includes information such as a commodity picture material, a commodity selling platform, a commodity title, a commodity price, and a coupon.

Specifically, as shown in fig. 5c, the media content display page is composed of a "target media data stream+activity information", wherein the first layout position displays the target media data stream, and the second layout position displays the content to be displayed associated with the target media data stream, i.e., the activity information. The second layout position may present a plurality of activity information of an activity associated with the target media data stream, and the activity information of the activity may include information of a moving picture material, an activity time, an activity theme, and the like.

FIG. 6 is a flowchart of yet another media content presentation method according to one embodiment of the present invention, as shown in FIG. 6, the steps of the media content presentation method are as follows:

step S601, in response to receiving a media data stream acquisition request, acquiring a target media data stream based on a first recommendation rule;

step S602, showing identification information, anchor information and attention parameters associated with a target media data stream at a first layout position;

step S603, acquiring commodity information of a second layout position based on a first preset rule;

step S604, acquiring activity information of a second layout position based on a second recommendation rule;

step S605, responding to the first touch operation on the first layout position, and displaying the target media data stream in a full screen mode;

step S606, in response to executing the second touch operation on the second layout position, jumping to the target detail page;

in step S607, in response to executing the third touch operation on the second layout position, the merchandise information is updated at the second layout position based on the second preset rule.

From the description of the above embodiments, it will be clear to a person skilled in the art that the method according to the above embodiments may be implemented by means of software plus the necessary general hardware platform, but of course also by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk), comprising several instructions for causing a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to perform the method of the embodiments of the present application.

In this embodiment, a media content display device is further provided, and the device is used to implement the foregoing embodiments and preferred embodiments, and will not be described in detail. As used below, the term "module" may be a combination of software and/or hardware that implements a predetermined function. While the means described in the following embodiments are preferably implemented in software, implementation in hardware, or a combination of software and hardware, is also possible and contemplated.

Fig. 7 is a block diagram of a media content presentation device according to one embodiment of the present invention, as shown in fig. 7, the media content presentation device includes:

an obtaining module 701, configured to obtain a target media data stream, where the target media data stream is used for transmitting target media content in real time;

a determining module 702, configured to determine content to be displayed of the target media content based on the target media data stream, where the content to be displayed includes merchandise information and/or activity information associated with the target media data stream;

the display module 703 is configured to display the target media data stream at a first layout position of the target application home page, and display the content to be displayed at a second layout position of the target application home page.

Optionally, the obtaining module 701 is further configured to: in response to receiving the media data stream acquisition request, a target media data stream is acquired based on a first recommendation rule, wherein the first recommendation rule is used for recording a recommendation order of at least one media data stream.

Optionally, the display module 703 is further configured to: identification information, anchor information, and parameters of interest associated with the target media data stream are presented at a first layout location.

Optionally, the determining module 702 is further configured to: acquiring commodity information of a second layout position based on a first preset rule, wherein the first preset rule is used for recording a commodity list associated with a target media data stream; and acquiring activity information of the second layout position based on a second recommendation rule, wherein the second recommendation rule is used for recording a recommendation sequence of activities associated with the target media data stream.

Optionally, the display module 703 is further configured to: in response to performing the first touch operation on the first layout position, the target media data stream is displayed full screen.

Optionally, the display module 703 is further configured to: and responding to the second touch operation on the second layout position, and jumping to a target detail page, wherein the target detail page is used for displaying complete information corresponding to the commodity information and/or the activity information.

Optionally, the media content presentation device further comprises an update module 704 for: and responding to the third touch operation on the second layout position, and updating the commodity information at the second layout position based on a second preset rule, wherein the second preset rule is used for determining the display sequence of the commodity information.

It should be noted that each of the above modules may be implemented by software or hardware, and for the latter, it may be implemented by, but not limited to: the modules are all located in the same processor; alternatively, the above modules may be located in different processors in any combination.

Embodiments of the present application also provide a computer readable storage medium having a computer program stored therein, wherein the computer program is configured to execute the media content presentation method in the embodiments of the present application when executed by a processor.

Alternatively, in the present embodiment, the above-described computer-readable storage medium may be configured to store a computer program for performing the steps of:

s1, acquiring a target media data stream, wherein the target media data stream is used for transmitting target media content in real time;

s2, determining content to be displayed in target media content based on the target media data stream, wherein the content to be displayed comprises commodity information and/or activity information associated with the target media data stream;

and S3, displaying the target media data stream at a first layout position of the target application home page, and displaying the content to be displayed at a second layout position of the target application home page.

According to one embodiment of the present application, there is further provided a processor, configured to execute a program, where the program executes the media content presentation method in the embodiment of the present application.

Alternatively, in the present embodiment, the above-described processor may be configured to execute the following steps by a computer program:

s1, acquiring a target media data stream, wherein the target media data stream is used for transmitting target media content in real time;

s2, determining content to be displayed in target media content based on the target media data stream, wherein the content to be displayed comprises commodity information and/or activity information associated with the target media data stream;

and S3, displaying the target media data stream at a first layout position of the target application home page, and displaying the content to be displayed at a second layout position of the target application home page.

The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.

In the foregoing embodiments of the present invention, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood that the disclosed technology content may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, for example, may be a logic function division, and may be implemented in another manner, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied essentially or in part or all of the technical solution or in part in the form of a software product stored in a storage medium, including instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), a removable hard disk, a magnetic disk, or an optical disk, or other various media capable of storing program codes.

The foregoing is merely a preferred embodiment of the present invention and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present invention, which are intended to be comprehended within the scope of the present invention.

Claims (10)

1. A method of media content presentation, comprising:

acquiring a target media data stream, wherein the target media data stream is used for transmitting target media content in real time;

determining content to be displayed in the target media content based on the target media data stream, wherein the content to be displayed comprises commodity information and/or activity information associated with the target media data stream;

and displaying the target media data stream at a first layout position of a target application home page, and displaying the content to be displayed at a second layout position of the target application home page.

2. The media content presentation method of claim 1, wherein obtaining the target media data stream comprises:

and in response to receiving a media data stream acquisition request, acquiring the target media data stream based on a first recommendation rule, wherein the first recommendation rule is used for recording a recommendation sequence of at least one media data stream.

3. The media content presentation method of claim 1, wherein the method further comprises:

and displaying the identification information, the anchor information and the attention parameters associated with the target media data stream at the first layout position.

4. The media content presentation method of claim 1, wherein determining the content to be presented in the target media content based on the target media data stream comprises:

acquiring the commodity information of the second layout position based on a first preset rule, wherein the first preset rule is used for recording a commodity list associated with the target media data stream;

and acquiring the activity information of the second layout position based on a second recommendation rule, wherein the second recommendation rule is used for recording a recommendation sequence of the activities associated with the target media data stream.

5. The media content presentation method of claim 1, wherein the method further comprises:

and responding to the first touch operation on the first layout position, and displaying the target media data stream in a full screen mode.

6. The media content presentation method of claim 1, wherein the method further comprises:

and responding to the second touch operation on the second layout position, and jumping to a target detail page, wherein the target detail page is used for displaying complete information corresponding to the commodity information and/or the activity information.

7. The media content presentation method of claim 1, wherein the method further comprises:

and responding to the third touch operation on the second layout position, and updating the commodity information at the second layout position based on the second preset rule, wherein the second preset rule is used for determining the display sequence of the commodity information.

8. A media content presentation device, comprising:

the acquisition module is used for acquiring a target media data stream, wherein the target media data stream is used for transmitting target media content in real time;

a determining module, configured to determine content to be displayed of the target media content based on the target media data stream, where the content to be displayed includes merchandise information and/or activity information associated with the target media data stream;

and the display module is used for displaying the target media data stream at a first layout position of the target application home page and displaying the content to be displayed at a second layout position of the target application home page.

9. A computer readable storage medium, characterized in that a computer program is stored in the computer readable storage medium, wherein the computer program is arranged to perform the media content presentation method of any of claims 1 to 7 when run by a processor.

10. A processor for executing a program, wherein the program when executed performs the media content presentation method of any one of claims 1 to 7.