KR20190060359A - Service providing apparatus and method for providing product information based on video - Google Patents

Abstract

The present invention relates to a service providing apparatus and method for providing video-based product information, and more particularly, to a method and apparatus for providing a video-based content for a user to compare and analyze various products, Based product information supporting the above-described product-related product information to be provided in association with reproduction of a moving image. In the present invention, product information related to a product currently being described in a moving picture among a plurality of different products, which are related to a review or comparison analysis of a plurality of different products, is displayed so as to be interlocked with reproduction of the moving image, In addition to providing related videos, we provide various information related to the products being reviewed, and at the same time, we are able to purchase products conveniently through the information provided with the videos, It is possible to increase the profit of the seller through the inducement of the purchase of the merchandise through the merchandise.

Description

[0001] The present invention relates to a service providing apparatus and method for providing video-based product information,

The present invention relates to a service providing apparatus and method for providing video-based product information, and more particularly, to a method and apparatus for providing a video-based content for a user to compare and analyze various products, Based product information supporting the above-described product-related product information to be provided in association with reproduction of a moving image.

Currently, social networking services are provided to enable users to share video-based contents with various users. Through such social networking services, users can create various video-based contents such as review of various products and introduction of new products, We want to provide product information to users or share product information.

As a result, users can get a variety of profits such as advertisement revenue and rewards paid by the service, and the participation of video-based contents related to the product review is rapidly increasing.

Among these products, in particular, women are very interested in cosmetics, so that various contents related to cosmetics related to women are provided. However, since these contents are only described in a video by a simple video producer, When a user finds a favorite product in a video, there is a need to search for a desired product through a separate search.

Furthermore, there is a disadvantage that, after the user stops playing the video after the video is played back, or after the user finishes playing the video, the user must search for a desired part while playing back the video in order to search for a desired favorite product among the products introduced in the video .

Korean Patent Publication No. 10-2007-0064804

The present invention supports a user who creates a moving picture related to various commodities such as cosmetics to create and register the commodity information of the commodity as a content by matching the commodity information of the commodity with the moving image, It is an object of the present invention to provide advertisement information corresponding to each viewpoint and to improve the efficiency of advertisement according to the ease of access to the products of interest as well as the convenience of sharing the video based product information.

It is another object of the present invention to support a user who is watching a moving picture to provide a targeted advertisement, thereby enhancing the efficiency of the advertisement.

There is provided a service providing apparatus for providing video-based product information communicating with a plurality of user terminals through a communication network, the apparatus comprising: a product information providing unit for transmitting a plurality of different goods- A plurality of different goods-related videos from the user terminal accessing a content registration page, which is a pre-stored web page including a content production interface for video-based content production, A content creation step of creating a content creation screen based on the content creation information based on the content creation interface including the content identification information extracted from the content information of the product selected by the user among the plurality of different products, Stored goods A content registration unit for generating content information corresponding to the content registration information and registering the content information in the account page, which is a web page corresponding to the user of the user terminal, and storing the content information, And transmits the browse page, which is a web page for playing back the moving image, to the selected other user terminal, and when the playback point in the moving picture reproduction coincides with the setting point included in the content information, And a content reproduction unit for displaying the merchandise information corresponding to the matching setting time point through the browse page.

In one embodiment of the present invention, the content reproduction unit may include a reproduction area for reproduction of the moving picture to the other user terminal selected as the content information, and a reproduction area for reproduction of the moving picture page including an information area for providing product information related to the moving picture And transmits the generated information.

In an embodiment of the present invention, the content reproducing unit may hide all the product information in the information area, identify the reproduction time point after the start of the moving picture reproduction according to the selection of the other user terminal, The method of claim 1, further comprising the steps of: determining elapsed set points of time at a plurality of different set points included in the content information, unhiding product information corresponding to each set point elapsed at each set point of time, And a display unit.

In one embodiment of the present invention, the content playback unit may receive playback-related log information corresponding to a moving picture of the content information from the other user terminal, or may receive log information related to the playback- And reproduces the moving picture from the existing reproduction time based on the log information when the moving picture of the other user terminal connected to the content information is reproduced.

According to an embodiment of the present invention, the service providing apparatus identifies the reproduction time point of the moving picture in cooperation with the content reproduction unit, and displays the identified product corresponding to the setting point of time coincident with the reproduction point, Further comprising an advertisement providing unit for extracting the advertisement information stored in advance and transmitting the extracted advertisement information to the other user terminal so that the advertisement information is displayed on the browse page or displaying the advertisement information on a separate web page. can do.

As an example related to the present invention, the product information includes link information for a product page, which is a product-related web page, and the content reproduction unit is operable to select, from among the product information of the browse page, And transmits the product page corresponding to the link information to the other user terminal connected to the other user terminal.

The method for providing video-based product information of a service providing apparatus communicating with a plurality of different user terminals through a communication network according to an exemplary embodiment of the present invention includes transmitting a plurality of different goods- And a setting step of setting a plurality of different goods-related videos from the user terminal accessing a content registration page, which is a pre-stored web page including a content production interface for video-based content production, The method according to any one of claims 1 to 5, further comprising the steps of: when receiving the content registration information generated based on the content production interface including the product identification information extracted from the product information of the product selected by the user among the plurality of different products, Save in advance Creating content information including the merchandise information and the moving image corresponding to the content registration information, and registering the content information in an account page, which is a web page corresponding to the user of the user terminal, And transmits the viewing page, which is a web page for reproducing the moving image, to another user terminal that has selected the information, and when the reproduction time of the moving image coincides with the setting time included in the content information, And displaying the merchandise information corresponding to the set time point coinciding with the time point through the browse page.

In the present invention, product information related to a product currently being described in a moving picture among a plurality of different products, which are related to a review or comparison analysis of a plurality of different products, is displayed so as to be interlocked with reproduction of the moving image, In addition to providing related videos, we provide various information related to the products being reviewed, and at the same time, we are able to purchase products conveniently through the information provided with the videos, It is possible to increase the profit of the seller through the inducement of the purchase of the merchandise through the merchandise.

In addition, the present invention can identify a product viewed by a user watching a moving image included in the content, and can be used to target a promotion for promoting a purchase of a user, such as an event or a discount, Therefore, it is effective to increase the efficiency of the advertisement and to increase the profit of the sales by inducing the purchase.

1 is a configuration diagram of a service providing system for providing video-based product information according to an embodiment of the present invention;
BACKGROUND OF THE INVENTION 1. Field of the Invention [0001]
FIG. 3 and FIG. 4 are diagrams illustrating an operation example of a content registration process of a service providing apparatus for providing video-based product information according to an embodiment of the present invention; FIG.
FIG. 5 and FIG. 6 are diagrams illustrating exemplary operations of providing a product information related to a moving image playback time of a service providing apparatus for providing moving image product information according to an exemplary embodiment of the present invention;
7 is a flowchart illustrating a service providing method for providing video-based product information according to an exemplary embodiment of the present invention.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

1 is a block diagram of a service providing system for providing video-based product information according to an exemplary embodiment of the present invention. As shown in FIG. 1, a service providing apparatus for communicating with a plurality of different user terminals 10 through a communication network The service providing apparatus 100 may include an online shopping mall server or a social networking service server.

In addition, the service providing apparatus 100 may communicate with one or more different online shopping mall servers that provide sales product related product information when configured as a social networking service server, and may share product information stored in the online shopping mall server .

The user terminal 10 may be a tablet PC, a laptop, a smart phone or a smart phone having a communication function, an output function, and various interface functions. A portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, a personal computer, a wearable personal station, WPS), and the like.

Also, the service providing apparatus 100 may include a product DB 101 in which product information on a plurality of different products is stored, and a member DB 102 in which member information per user is stored.

Also, the service providing apparatus 100 may provide a web site related to a shopping mall composed of a plurality of web pages to the user terminal 10.

At this time, the shopping mall related website may be composed of a plurality of different web pages related to the shopping mall. Examples of the web page include a landing page, a payment page, a product page for each product, and an account page for each user .

In addition, the website related information may be stored in the commodity DB 101, and the account page may be stored in the member DB 102 by matching with the user's member information.

In addition, the service providing apparatus 100 can communicate with a plurality of different seller terminals that sell goods through a communication network, and can receive merchandise information on the selling merchandise from the seller terminal and store the received merchandise information in the merchandise DB 101 .

Meanwhile, the service providing apparatus 100 may provide a content registration page, which is a web page including a content creation interface for creating content related to a video-based product review, to the user terminal 10 accessing the web site , The content created through the content registration page can be shared with other users so that various product information is provided to the users and at the same time, the product and the related product information described in the movie are provided to be linked with the reproduction of the corresponding movie A user viewing the moving picture can easily acquire information and purchase a product of interest without searching for a variety of products described in the moving picture, which will be described in detail with reference to the drawings.

2 is a configuration diagram of a service providing apparatus 100 according to an embodiment of the present invention. As shown in the figure, the product information providing unit 110, the content registering unit 120, the content reproducing unit 130, (140). ≪ / RTI >

At this time, any one of the components constituting the service providing apparatus 100 may be configured as a control unit for controlling the other components. For example, the product information providing unit 110 may be configured as the control unit.

Further, in addition to the plurality of configuration units constituting the service providing apparatus 100, additional configuration units may be further included, and at least one of the plurality of configuration units may be included in another configuration unit.

Also, at least one of the plurality of configuration units configuring the service providing apparatus 100 may be configured in another server, or may be configured to communicate with each other through a communication network between the configuration units.

3, the product information providing unit 110 may be a web site provided by the service providing apparatus 100 or a web site provided by the service providing apparatus 100. [ The user terminal 10a connected to the service providing apparatus 100 may provide product information or product list information for a plurality of different products.

At this time, the product information and the product list information may be configured as web pages.

In addition, the content registration unit 120 is a user terminal 10a accessing a previously stored content registration page, which is a web page related to content creation for creating video-based content related to a product review or a product comparison analysis, The page can be transferred.

4, the content registration page includes a moving image registration area A for registering a video related to a product review, a product setting area A for registering product information by setting a reproduction time during the reproduction time of the moving image, And a content creation interface (B).

Accordingly, the control unit, which is configured in the user terminal 10a and performs overall control of the user terminal 10a, receives the content registration page from the user terminal 10a among one or more videos stored in the user terminal 10a, The user can set a specific moving picture selected in accordance with the user input through the user input unit configured in the moving picture registration area A, Searching and selecting a plurality of different product-specific product information according to the user input, setting the product identification information extracted from at least one product-specific product information selected by the user in the product setting area (B) The specific video and the at least one item identification It may generate a content property, which comprises a.

At this time, the controller of the user terminal 10a may match the matching information, which matches any one of the selected one or more goods identification information, with respect to one or more setting time points, Information can be included and transmitted.

That is, the control unit of the user terminal 10a determines whether each of the plurality of different goods described in the moving picture is a reproduction time point (or a reproduction point to be described) appearing in the moving picture through the reproduction of the moving picture, The matching information may be generated by matching the relevant product identification information according to user input.

In addition, the control unit of the user terminal 10a may transmit the content registration information to the service providing apparatus 100 through the communication unit configured in the user terminal 10a.

On the other hand, when receiving the content registration information from the user terminal 10a, the content registration unit 120 stores the product information corresponding to the product identification information matched at the setting point in time with respect to the set time point of the moving image included in the content registration information, DB 101, generates a plurality of different product information extracted in accordance with the set time point, and content information including the moving image, corresponding to the content registration information, and then transmits the content information to the user of the user terminal 10a And registered in the account page, which is a web page corresponding to a preset web page.

5, the content reproducing unit 130 may transmit the account page to another user terminal 10b connected to the account page, and may receive one or more pieces of content information registered in the account page A browse page which is a web page for reproducing the content information selected by the user can be transmitted.

In addition, when the content reproducing unit 130 receives the request information from the other user terminal 10b through the browse page in response to the request for reproducing the moving image included in the content information, To another user terminal 10b.

In addition, the content reproducing unit 130 may be configured such that, when the current playback time of the moving image included in the content information is equal to the set time included in the content information, The merchandise information corresponding to the set time point coinciding with the playback point of time can be displayed through the browse page.

6, the content player 130 may include a playback area for playing back the moving image to the other user terminal 10b that selects the content information, and a playback area for playing the moving image, It is possible to generate and transmit the browse page including the information area for the user.

In addition, the content reproducing unit 130 may hide (or blind) all the merchandise information in the information area, and then, after the start of the moving image reproduction according to the selection of the other user terminal 10b, ), And determines an elapsed setting time point among a plurality of different setting time points included in the content information, based on the playback time point, and determines the content information corresponding to each of the set time points The user can hide the product information included in the browse page on the browse page so that the hidden product information is displayed on the browse page from the other user terminal 10b.

For example, the content reproducing unit 130 may identify the reproduction time point of the moving image being reproduced by the other user terminal 10b, and may display the cosmetics A (product 1) in the moving image based on the content information corresponding to the moving image, (Product 1) is hidden and displayed on the browse page when the first setting time at which the contents related to the cosmetics A (product 1) coincides with the reproduction time, 2) is coincident with the reproduction time point, the product information related to the hidden cosmetic product B (product 2) may be unhidden and displayed on the browse page.

At this time, the content reproduction unit 130 compares the reproduction time point and the setting time point through a script included in the browse page, and performs a hiding process corresponding to the elapsed setting point according to the reproduction point The browsing page may be generated such that the product information is displayed (or automatically) hidden from the browsing page.

In addition, the content reproducing unit 130 may receive the viewpoint information about the playback point of view from the other user terminal 10b according to the operation of the script, and may compare the playback point and the setting point according to the point-in- Generates update information for updating the browse page so that product information matched with the setting time point coinciding with the playback point in the browse page of the other user terminal 10b is hidden and transmitted to the other user terminal 10b So that the read page displayed on the other user terminal 10b may be updated according to the update information. At this time, the update information may be a read page updated according to the update information.

In addition, the hidden merchandise information in the browse page may include link information for a merchandise page, which is a web page for purchasing the merchandise.

Accordingly, another user terminal 10b having the same configuration as the user terminal 10a can access the product page when selecting the link information according to another user input.

Also, the content reproducing unit 130 may receive the link selection information according to the user's selection of the link information included in the hidden product information from the other user terminal 10b, When accessing the product page through the link information, the product page, which is a product-related web page corresponding to the link information, can be transmitted to the other user terminal 10b, The user can access the merchandise page linked to the browse page without any separate search to facilitate the purchase.

Through the above-described configuration, the service providing apparatus 100 according to the present invention is capable of displaying, when reproducing a moving picture related to a review or comparison analysis of a plurality of different goods, product information Can be displayed on the browse page in conjunction with the moving image reproduction, thereby providing various information related to the product under review, as well as a moving image related to the product review, and also facilitating the purchase of the product through the information provided with the moving image It is possible not only to guarantee convenience for the user to grasp and purchase the product but also to increase the profit of the seller by inducing the purchase of the product through the video.

Meanwhile, the other user terminal 10b may access the browse page to generate and store log information related to the playback history at the time of playing the movie. At this time, the log information may be composed of a cookie.

The content reproducing unit 130 may generate and store the log information corresponding to another user terminal 10b connected to the browse page and may store the log information in a log- And the log information may be stored in the member DB 102. The log information may be stored in the member DB 102. [

Accordingly, the content reproduction unit 130 may reproduce the moving image included in the content information of the other user terminal 10b connected to the browse page corresponding to the content information, You can also play videos.

In addition, the content reproduction unit 130 identifies a setting point that has elapsed according to the existing reproduction time in the content information when reproducing the moving image included in the content information from the existing reproduction time based on the log information, The merchandise information corresponding to the set time can be displayed on the browse page displayed on the other user terminal 10b by being hidden from the browse page.

Meanwhile, the advertisement providing unit 140 included in the service providing apparatus 100 can identify the content information or the browse page accessed by the other user terminal 10b in conjunction with the content reproducing unit 130, It is possible to identify the reproduction time point of the moving image included in the content information being reproduced by the other user terminal 10b connected to the browse page.

Also, the advertisement providing unit 140 may generate the matching information corresponding to the reproduction time point of the moving picture being reproduced in the other user terminal 10b based on the plurality of different product-specific product identification information and the matching information included in the content information, And to extract the product identification information corresponding to the setting time from the content information.

The service providing apparatus 100 may include an advertisement DB storing advertisement information matched with the product identification information. The advertisement providing unit 140 may match the extracted product identification information corresponding to the reproduction time point, May be extracted from the advertisement DB and transmitted to the other user terminal 10b.

Accordingly, the advertisement provider 140 identifies a specific product being described in the moving picture played back on the other user terminal 10b, and displays the advertisement information related to the specific product on the other user terminal 10b The advertisement information may be transmitted to a separate web page (for example, a pop-up web page), or the advertisement information may be displayed in a predetermined area of the browse page.

At this time, the advertisement information may include product advertisement, event information, discount information, and the like related to the product currently displayed in the moving picture being played back in the other user terminal 10b.

Through the above-described configuration, the service providing apparatus 100 according to the embodiment of the present invention can identify a product viewed by a user watching a moving image included in the content, , It is possible to enhance the efficiency of the advertisement and to increase the profit of the sales through inducing the purchase.

7 is a flowchart illustrating a service providing method for providing video-based product information by a service providing apparatus 100 communicating with a plurality of different user terminals 10 through a communication network according to an embodiment of the present invention.

As shown, the service providing apparatus 100 may transmit a plurality of different goods-related goods information to the user terminal 10 (S1).

In addition, the service providing apparatus 100 may receive a plurality of different goods-related moving pictures from the specific user terminal 10a accessing the content registration page, which is a pre-stored web page including a content producing interface for video-based content production, And receives the content registration information generated based on the content production interface including the product identification information extracted from the product information of the product selected by the user among the plurality of different products by the set time point set by the user during the entire reproduction time (S2).

In addition, the service providing apparatus 100 extracts the product information stored in advance corresponding to the product identification information at the set time included in the content registration information when receiving the content registration information, In operation S3, content information including the moving image is generated in correspondence with the content registration information, and then registered in an account page, which is a web page corresponding to a user of the specific user terminal 10a.

In addition, the service providing apparatus 100 accesses the account page and transmits a browse page, which is a web page for playing back the moving image, to another user terminal 10b that has selected the content information (S4) (S5), the merchandise information corresponding to the setting point of time corresponding to the reproduction point may be displayed through the browse page whenever the reproduction point of time of the moving image coincides with the setting point of time included in the content information (S5) .

The various devices and components described herein may be implemented by hardware circuitry (e.g., CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it can be implemented utilizing transistors, logic gates, and electronic circuits in the form of various electrical structures.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

10: user terminal 100: service providing apparatus
110: goods information providing unit 120: contents registration unit
130: Content playback unit 140:

Claims (7)

A service providing apparatus for communicating with a plurality of user terminals via a communication network,
Product information providing unit for transmitting a plurality of different goods-related goods information to the user terminal;
A plurality of different goods-related moving pictures from the user terminal connected to a content registration page, which is a pre-stored web page including a content production interface for producing video-based content, Wherein the content identification information is stored in advance in association with the product identification information at the setting time upon receiving the content registration information generated based on the content production interface including the product identification information extracted from the product information of the product selected by the user among the plurality of different products A contents registering unit for generating contents information including the product information and the moving picture corresponding to the contents registration information and registering the contents information in an account page which is a preset web page corresponding to the user of the user terminal; And
And transmits the viewing page, which is a web page for playing back the moving image, to another user terminal that accesses the account page and selects the content information, The content information corresponding to the setting time point coinciding with the reproduction point is displayed on the browse page every time when the time point coincides with the time point,
And a service providing unit for providing the video-based product information.
The method according to claim 1,
Wherein the content reproducing unit generates and transmits the viewing page including the reproduction area for reproduction of the moving picture and the information area for providing the product information related to the moving picture to the other user terminal selected by the content information, Based product information.
The method of claim 2,
Wherein the content reproducing unit identifies the reproduction time point after the start of the moving picture reproduction according to the selection of the other user terminal after hiding all the product information in the information area, And displays the product information corresponding to each of the setting points elapsed every time the setting time elapses, through the browse page displayed on the user terminal, A service providing device for providing product information.
The method according to claim 1,
Wherein the content reproduction unit receives playback-related log information corresponding to the moving picture of the content information from the other user terminal, or generates and stores the playback-related log information according to the moving picture playback of the other user terminal, And reproduces the moving picture from the existing reproduction time based on the log information when the moving picture of the other user terminal connected to the information is reproduced.
The method according to claim 1,
Extracting advertisement information previously stored in association with the goods identified corresponding to the setting time point coinciding with the reproduction point of time, based on the contents information, in association with the contents reproducing unit, Further comprising an advertisement providing unit for transmitting the advertisement information to the terminal so that the advertisement information is displayed on the browse page or displaying the advertisement information on a separate web page.
The method according to claim 1,
The product information includes link information on a product page, which is a product-related web page,
And the content reproduction section transmits the product page corresponding to the link information to the other user terminal connected to the product page according to the selection of the link information included in the product information of the browse page Based on at least one of the video information and the video information.
A service providing method for providing video-based product information of a service providing apparatus communicating with a plurality of different user terminals through a communication network,
Transmitting a plurality of different goods-related product information to the user terminal;
A plurality of different goods-related moving pictures from the user terminal connected to a content registration page, which is a pre-stored web page including a content production interface for producing video-based content, Wherein the content identification information is stored in advance in association with the product identification information at the setting time upon receiving the content registration information generated based on the content production interface including the product identification information extracted from the product information of the product selected by the user among the plurality of different products Creating content information including the product information and the moving picture corresponding to the content registration information, and registering the content information in an account page, which is a web page corresponding to the user of the user terminal; And
And transmits the viewing page, which is a web page for playing back the moving image, to another user terminal that accesses the account page and selects the content information, So that the merchandise information corresponding to the set point of time coinciding with the reproduction point is displayed through the browse page
Based on at least one of the first and second information.

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