CN103957324B - By the method and system that mobile communication terminal and TV programme are mutual - Google Patents
By the method and system that mobile communication terminal and TV programme are mutual Download PDFInfo
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- CN103957324B CN103957324B CN201410209239.XA CN201410209239A CN103957324B CN 103957324 B CN103957324 B CN 103957324B CN 201410209239 A CN201410209239 A CN 201410209239A CN 103957324 B CN103957324 B CN 103957324B
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- 238000010295 mobile communication Methods 0.000 title claims abstract description 151
- 238000000034 method Methods 0.000 title claims abstract description 28
- 230000002452 interceptive effect Effects 0.000 claims abstract description 337
- 230000003993 interaction Effects 0.000 claims abstract description 32
- 238000012545 processing Methods 0.000 claims description 15
- 238000013507 mapping Methods 0.000 abstract description 2
- 230000002708 enhancing effect Effects 0.000 abstract 1
- 230000003190 augmentative effect Effects 0.000 description 3
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Abstract
The invention discloses a kind of method by mobile communication terminal Yu television program interaction, including: mobile communication terminal carries out image acquisition to the TV image play；Mobile communication terminal is according to the interactive service identification information capture TV image of the TV image information collected and storage the interactive service ID that retrieves mapping；Mobile communication terminal loads the application of corresponding interactive service according to described interactive service ID；And, mobile communication terminal performs business operation according to the operational order received in the application of described interactive service, and obtains business operation result.Correspondingly, a kind of system by mobile communication terminal Yu television program interaction is also disclosed.Use the present invention, the interactive of user and TV programme, the experience sense of enhancing user can be improved.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method and a system for interacting with a television program through a mobile communication terminal, and a mobile communication terminal.
Background
Television is the traditional medium with the widest coverage rate, and the television always occupies the position of the mainstream medium. However, with the advent of the information age, the non-group development trend of the whole society, the propagation defect of the television broadcasting mode is increasingly obvious. For this reason, business forms for interactive interaction with television are being introduced in the industry. Currently, the interactive interaction between common television users and televisions mainly has the following forms:
1. the method realizes the video program on demand and the time-shifted video on demand by aiming at the operation of the set top box;
2. the interaction with the television program is realized by sending a short message to a short message platform;
3. interaction with television programs is realized by dialing a special service number of a telephone information station;
4. and scanning the two-dimensional code in the television picture through the smart phone to realize the interaction with the television program.
The implementation scheme of the above 4 th form is specifically: a set of Web service system is deployed at the background, a Web website is generated into a two-dimensional code, the two-dimensional code is overlapped on a television screen when a television program is played, a user can scan the two-dimensional code through a smart phone, a browser of the smart phone is automatically opened after the two-dimensional code is successfully scanned, the user enters a background Web page, and the user performs the next operation according to prompts and contents on the Web page.
However, the two-dimensional code is a pure abstract picture, the picture form itself has no meaning, and cannot be deeply integrated with the picture of the television program, and only a picture superposition mode can be adopted, so that the two-dimensional code and the television picture are completely split, and the suspicion of forced advertisement is easily caused.
In addition, after the user scans the two-dimensional code, subsequent operations are all completed on the mobile phone, and the sight line and the attention of the user are irrelevant to a television picture, so that the television interaction realized by the two-dimensional code is generally the traditional functions of answering, sharing a microblog, commenting and the like, and the interaction with a television live program cannot be well experienced.
Disclosure of Invention
The technical problem to be solved by the invention is to enable the interaction between the user and the television program through the mobile communication terminal to be simple and convenient, and enhance the experience of the user.
According to an aspect of the present invention, there is provided a method for interacting with a television program through a mobile communication terminal, comprising:
the mobile communication terminal collects the image of the television picture played;
the mobile communication terminal captures the television picture according to the collected television picture information and the stored interactive service identification information and retrieves the mapped interactive service ID;
the mobile communication terminal loads corresponding interactive service application according to the interactive service ID;
and the mobile communication terminal executes the service operation on the interactive service application according to the received operation instruction and obtains a service operation result.
In an alternative embodiment, the method further comprises: the mobile communication terminal receives and stores interactive service identification information issued by an interactive server, wherein the interactive service identification information comprises: image identification information and an interactive service ID; image identification information, time period information and an interactive service ID; image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or image identification information, time period information, geographical location information of the mobile communication terminal, and an interactive service ID.
In an optional embodiment, the loading, by the mobile communication terminal, the corresponding interactive service application according to the interactive service ID includes: the mobile communication terminal searches whether the interactive service information corresponding to the interactive service ID exists locally according to the interactive service ID; if the retrieval is yes, loading corresponding interactive service application according to the interactive service information; and if the interactive service ID is not searched, uploading the interactive service ID to the interactive server, and after receiving interactive service information searched and issued by the interactive server according to the interactive service ID, the mobile communication terminal loads corresponding interactive service application according to the issued interactive service information.
In an optional embodiment, the mobile communication terminal, according to the received operation instruction, executes a service operation on the interactive service application, and obtains a service operation result, including: the mobile communication terminal generates an interactive service picture and superposes the interactive service picture on the captured television picture; the mobile communication terminal receives an operation instruction of a user for an interactive service picture; and the mobile communication terminal executes corresponding business operation according to the operation instruction and displays the generated business operation result.
In an alternative embodiment, the method further comprises: the mobile communication terminal feeds back the service operation and/or the service operation result to a television operation platform through an interactive server; and the television operation platform counts the interactive service results and plays the interactive service results in the television picture after receiving the service operation results of each mobile communication terminal.
According to another aspect of the present invention, there is also provided a system for interacting with a television program through a mobile communication terminal, including the mobile communication terminal and an interaction server, wherein:
the interactive server is used for issuing the interactive service identification information to the mobile communication terminal after the interactive service is defined;
the mobile communication terminal is used for carrying out image acquisition on the played television picture; capturing a television picture according to the collected television picture information and the stored interactive service identification information and retrieving a mapped interactive service ID; loading corresponding interactive service application according to the interactive service ID; and executing the service operation on the interactive service application according to the received operation instruction, and obtaining a service operation result.
In an optional embodiment, the interactive service identification information includes: image identification information and an interactive service ID; image identification information, time period information and an interactive service ID; image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or image identification information, time period information, geographical location information of the mobile communication terminal, and an interactive service ID.
In an optional embodiment, the mobile communication terminal is further configured to send the service operation and/or the service operation result to an interaction server, and the interaction server is further configured to feed back the service operation and/or the service operation result to a television operation platform; or,
the interactive server is also used for feeding back a service operation result generated at the interactive server according to the service operation of the mobile communication terminal to the television operation platform.
According to still another aspect of the present invention, there is also provided a mobile communication terminal including:
the image acquisition unit is used for acquiring images of the played television pictures;
the capturing unit is used for capturing television pictures according to the collected picture information and the stored interactive service identification information;
the identification unit is used for identifying the mapped interactive service ID according to the captured television picture and the interactive service identification information;
the interactive service processing unit is used for loading corresponding interactive service application according to the interactive service ID; and executing the service operation on the interactive service application according to the received operation instruction, and obtaining a service operation result.
In an optional embodiment, the interactive service identification information is interactive service identification information corresponding to the interactive service and issued to the mobile communication terminal by the interactive server, where the interactive service identification information includes: image identification information and an interactive service ID; image identification information, time period information and an interactive service ID; image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or image identification information, time period information, geographical location information of the mobile communication terminal, and an interactive service ID.
In an optional embodiment, the loading, by the interactive service processing unit, a corresponding interactive service application according to the interactive service ID includes: searching whether the interactive service information corresponding to the interactive service ID exists locally according to the interactive service ID; if the retrieval is yes, loading corresponding interactive service application through an interactive server according to the interactive service information; and if the interactive service ID is not retrieved, uploading the interactive service ID to the interactive server, and after receiving the corresponding interactive service information retrieved and issued by the interactive server according to the interactive service ID, loading the corresponding interactive service application through the interactive server according to the issued interactive service information.
In an optional embodiment, the executing, by the interactive service processing unit, a service operation on the interactive service application according to the received operation instruction, and obtaining a service operation result includes: generating an interactive service picture and superposing the interactive service picture on the captured television picture; receiving an operation instruction of a user for an interactive service picture; and executing corresponding business operation according to the operation instruction, and displaying the generated business operation result.
The embodiment of the invention can enter the interactive service application in a mode of directly triggering the played television picture by capturing the television picture meeting the preset condition without overlapping a special interactive service identification picture on the played television picture, thereby not influencing the television appreciation of common audiences. In addition, in the scheme of the embodiment of the invention, the mobile communication terminal is highly associated with the television program, for example, an interactive service picture of the mobile communication terminal is superposed on a captured television picture, the playing time of the television program is synchronous with the operation interaction of the mobile communication terminal, and the like, so that the interaction between a user and the television program is enhanced, and the user experience is enhanced.
Drawings
Fig. 1 is a flowchart illustrating a method for interacting with a television program through a mobile communication terminal according to an embodiment of the present invention.
Fig. 2 is an example of a method for interacting with a tv program through a mobile communication terminal according to an embodiment of the present invention.
Fig. 3 is a schematic structural diagram of a system for interacting with a television program through a mobile communication terminal according to an embodiment of the present invention.
Fig. 4 is an embodiment of a mobile communication terminal in the system shown in fig. 3.
Detailed Description
Fig. 1 is a flowchart illustrating a method for interacting with a tv program through a mobile communication terminal according to an embodiment of the present invention. As shown in fig. 1, the method includes:
s101, the mobile communication terminal collects images of the played television pictures;
s102, the mobile communication terminal captures a television picture according to the collected television picture information and the stored interactive service identification information and retrieves a mapped interactive service ID;
in an embodiment of the present invention, the method further comprises: the mobile communication terminal receives and stores interactive service identification information issued by an interactive server, wherein the interactive service identification information comprises: image identification information and an interactive service ID; image identification information, time period information and an interactive service ID; image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or image identification information, time period information, geographical location information of the mobile communication terminal, and an interactive service ID. The mobile communication terminal stores the received interactive service identification information.
In the embodiment of the invention, the mobile communication terminal can be a smart phone, an IPAD and the like which can access the Internet. The networking mode can be 3G, 4G, WIFI or the like. The television program can be played through a common television receiver or a computer. The interactive server is a television interactive service server deployed on the Internet, and both the mobile communication terminal and the television operation platform can interact with the interactive server. The content database provides content services for the interaction server. For example, the content data is periodically updated by the content editor and distributed to the interactive server through the content database. In one embodiment, the physical deployment of the content database and the interaction server may be in a single system.
S103, the mobile communication terminal loads corresponding interactive service application according to the interactive service ID;
in an alternative embodiment, step S103 may comprise: the mobile communication terminal searches whether the interactive service information corresponding to the interactive service ID exists locally according to the interactive service ID; if the retrieval is yes, loading corresponding interactive service application according to the interactive service information; and if the interactive service ID is not searched, uploading the interactive service ID to the interactive server, and after receiving interactive service information searched and issued by the interactive server according to the interactive service ID, the mobile communication terminal loads corresponding interactive service application according to the issued interactive service information. In an optional embodiment, the interactive service application may be loaded by calling a service resource package stored at the mobile communication terminal side according to the interactive service information. In another alternative embodiment, the interactive service application may be loaded by downloading and calling the service resource package to the interactive server according to the interactive service information.
And S104, the mobile communication terminal executes the service operation on the interactive service application according to the received operation instruction and obtains a service operation result.
In an optional embodiment, the mobile communication terminal may send the executed service operation to the interactive server, and the interactive server sends the service operation result corresponding to the service operation to the mobile communication terminal. Or, the mobile communication terminal may directly generate the service operation result after performing the corresponding service operation.
Optionally, the method of the embodiment of the present invention may further include step S105, where the mobile communication terminal feeds back the service operation result to the television operation platform through the interactive server. In an optional embodiment, the mobile communication terminal may further feed back the service operation and/or the service operation result to the television operation platform through the interactive server. In an alternative embodiment, the method further comprises: and the television operation platform counts the interactive service results and plays the interactive service results in the television picture after receiving the service operation results of each mobile communication terminal.
Optionally, the interactive server may periodically issue an interactive service resource packet corresponding to the interactive service ID to the mobile communication terminal according to a predetermined policy. In an embodiment, the mobile communication terminal loading the corresponding interactive service application according to the interactive service ID may be that the mobile communication terminal retrieves the corresponding interactive service information and the interactive service resource package locally according to the interactive service ID, and then invokes the local interactive service resource package to load the interactive service application.
An example of the method for interacting with a tv program through a mobile communication terminal according to the present invention is described in detail below. As shown in fig. 2, the method comprises the steps of:
s201, after defining an interactive service, the interactive server issues a service identification data table (as shown in table 1) to the mobile communication terminal according to a predetermined policy.
Table 1 service identification data table
Optionally, the interaction server may also transmit a service information data table (as shown in table 2) to the mobile communication terminal. Therefore, the service information data table is stored in the mobile communication terminal and the interactive server in a cache mode.
Table 2 service information data table
In the embodiment of the invention, the content database provides content service for the interaction server. For example, the content data is periodically updated by the content editor and distributed to the interactive server through the content database. In one embodiment, the physical deployment of the content database and the interaction server may be in a single system. Specifically, the content database stores a content resource data table (as shown in table 3), and the content resource data table can be periodically published to the interaction server.
Table 3 content resource data table
| Code | Name (R) | Description of the invention |
| ServiceID | Service code | 4 bit integer |
| ServiceDep | Business description | 20 Chinese characters |
| PicResource | Image resources | Image path |
| ServiceResource | Business resource | Resource path |
| version | Resource version | Describing resource version information |
For example, in an embodiment of the present invention, an interactive service "mobile phone robbery" is defined by the interactive server, and the interactive server generates an interactive service ID and persistently stores the corresponding red packet image and service resource in the content database. Then, the content database issues the corresponding content to the interactive server. And the interaction server generates a corresponding ServiceResource service resource packet and a CharResource picture resource identification code. The interaction server can issue the CharResource picture resource identification code, the ServiceResource service resource package and the like to the mobile communication terminal through a preset strategy. In one embodiment, the interaction server may issue a service identification data table (e.g. table 1) related to the "mobile phone robbery" interaction service to the mobile communication terminal through a predetermined policy. Thus, the user can take part in the interactive service by capturing the television broadcasting picture through the mobile communication terminal.
In step S202 of the present embodiment, the mobile communication terminal performs image acquisition on the aspect of television playing. In step S203, the mobile communication terminal captures a television picture according to the collected picture information and the stored interactive service identification information. The capturing mode can include image recognition capturing, program time synchronization capturing or position information capturing and the like. In step S204, the mobile communication terminal retrieves the mapped interactive service ID from the captured television picture and the interactive service identification information.
For example, the interactive service identification information issued to the mobile communication terminal only includes image resource identification information, such as key features of television pictures of television station logos or images of "mobile phone robbers for treasure" and the like. Correspondingly, the capturing mode adopted by the mobile communication terminal is image recognition capturing. Specifically, the mobile communication terminal collects television broadcast picture information through the camera, the mobile communication terminal compares the collected television broadcast picture information with key features (such as image resource identification codes) of stored captured pictures, and once the television broadcast picture with the key features of the captured picture appears, the television picture is captured. Further, the mobile communication terminal searches out the corresponding interactive service ID according to the image identification code of the captured television picture.
For another example, the interactive service identification information sent to the mobile communication terminal may include an image identification code and a capturable time window (e.g., the time period identification code in table 1), and the mobile communication terminal may find the mapped interactive service ID only when the capturable time window captures an image with the image identification code. For another example, the interactive service identification information sent to the mobile communication terminal may include an image identification code and geographic location information of the mobile communication terminal (e.g., the geographic location identification code in table 1), and only when the mobile communication terminal meeting the geographic location requirement captures an image with the image identification code, the mapped interactive service ID can be found.
In step S205, the mobile communication terminal first searches locally whether there is interactive service information corresponding to the interactive service ID. If so, step S208 is performed. If not, after executing step S206 and step S207, step S208 is executed.
In step S206, the mobile communication terminal uploads the interactive service ID to the interactive server. In the embodiment of the invention, the interactive server is internally provided with the mapping relation between the interactive service ID and the interactive service information, and the corresponding interactive service information can be retrieved according to the interactive service ID. The interactive service information may appear in various forms. For example, the video may be a segment of overlaid video of Augmented Reality (AR), or may be in various forms such as an interactive experience game or a karaoke, and may be generated and defined by the interactive server.
In step S207, the mobile communication terminal receives the interactive service information corresponding to the interactive service ID sent by the interactive server. In the optional embodiment of the present invention, the interactive service information is pushed to the mobile communication terminal periodically in advance; or pushing in real time; and the method can also be partial real-time pushing and partial periodical pushing. The content part in the interactive service information is updated through the content database.
In step S208, the mobile communication terminal loads a corresponding interactive service application according to the interactive service information. Thus, the user can perform service and application operations. For example, in a mobile phone treasure snatching interactive service, after a mobile communication terminal captures a television picture, an Augmented Reality (AR) technology can be adopted, so that a virtual picture red packet can be automatically superposed in the television picture of a mobile communication terminal screen of a user, the user clicks the red packet in the mobile communication terminal, a Flash animation can be played, and the user is informed of how many red packet points are snatched.
For another example, in the interactive service of the "gate-keeping game", after the mobile communication terminal captures the television picture, the television picture plays a shooting action, the user uses the mobile communication terminal as an experience game sensor to make a "left" or "right" action, and if the shooting direction is consistent with the shooting direction of the subsequent television playing, the user is prompted to successfully keep at the gate.
In the embodiment of the present invention, the mobile communication terminal stores the client data table (as shown in table 4), and when the mobile communication terminal loads the interactive service application according to the interactive service information, it determines whether the mobile communication terminal supports the interactive service application according to the information of the client data table. Optionally, the client data table may also play a role in version comparison and upgrade, installation count statistics, user identification by IMSI (international mobile subscriber identity), and the like.
TABLE 4 client data sheet
In step S209, the mobile communication terminal transmits the performed service operation and/or the obtained service operation result to the interactive server.
In step S210, the interactive server sends the service operation and/or the service operation result to the tv operation platform according to the policy and definition of the interactive service information, so as to display the corresponding result in the tv playing screen, thereby implementing the interaction with the mobile communication terminal.
For example, still take two examples in step 208 above as examples:
in the ' mobile phone robbing for treasures ' service, the ' people having XXX robbed the red packet, ' the user who congratulate on nick and called XXX, and you robbed a XXX big red packet before XX second ' can be broadcast in real time in the television picture "
In the ' gate-keeping game ' business, the game can be played in real time on a television picture, wherein ' the game has been successfully held by XXX people! "" the number of people who watch gate leftwards is XX, and the number of people who watch gate rightwards is XX "
Correspondingly, the invention also provides a system for interacting with the television program through the mobile communication terminal.
Fig. 3 is a schematic structural diagram of a system for interacting with a television program through a mobile communication terminal according to an embodiment of the present invention. As shown in fig. 3, the system includes a mobile communication terminal 30 and an interaction server 40. And an interactive server 40 for issuing the interactive service identification information to the mobile communication terminal after the interactive service is defined. The mobile communication terminal 30 is used for carrying out image acquisition on the played television picture; capturing a television picture according to the collected television picture information and the stored interactive service identification information and retrieving a mapped interactive service ID; loading corresponding interactive service application according to the interactive service ID; and executing the service operation on the interactive service application according to the received operation instruction, and obtaining a service operation result.
In this embodiment of the present invention, the interactive service identification information includes: image identification information and an interactive service ID; image identification information, time period information and an interactive service ID; image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or image identification information, time period information, geographical location information of the mobile communication terminal, and an interactive service ID.
In an optional embodiment, the mobile communication terminal 30 is further configured to send the service operation and/or the service operation result to the interaction server 40. The interactive server 40 is further configured to feed back the service operation and/or the service operation result to the television operation platform.
In another optional embodiment, the mobile communication terminal 30 sends the executed service operation to the interactive server 40, and the interactive server 40 generates a corresponding service operation result according to the service operation and returns the result to the mobile communication terminal 30. The interactive server 30 is further configured to feed back the service operation result to the television operation platform.
Fig. 4 is an embodiment of a mobile communication terminal in the system shown in fig. 3. As shown in fig. 4, the mobile communication terminal 30 includes an image capture unit 310 for capturing images of the played tv pictures. The image acquisition unit 310 may be, for example, a camera. The mobile communication terminal 30 further includes a capturing unit 320 connected to the image capturing unit 310 for capturing a tv picture according to the captured picture information and the stored interactive service identification information. The mobile communication terminal 30 further includes an identification unit 330 for identifying the mapped interactive service ID from the captured television picture and the interactive service identification information. The capturing unit 320 is connected with the identifying unit 330. The mobile communication terminal 30 further includes an interactive service processing unit 340, configured to load a corresponding interactive service application according to the interactive service ID; and executing the service operation on the interactive service application according to the received operation instruction, and obtaining a service operation result. The interactive service processing unit 340 is connected to the recognition unit 330.
In an optional embodiment, the loading, by the interactive service processing unit 340, a corresponding interactive service application according to the interactive service ID includes: and searching whether the interactive service information corresponding to the interactive service ID exists locally according to the interactive service ID. If the search is yes, the interactive service processing unit 340 loads the corresponding interactive service application according to the interactive service information. If not, the interactive service processing unit 340 uploads the interactive service ID to the interactive server 40. Then, the interactive service processing unit 340 receives the corresponding interactive service information retrieved and issued by the interactive server 40 according to the interactive service ID, and loads the corresponding interactive service application through the interactive server according to the issued interactive service information.
In an optional embodiment, the interactive service processing unit 340 executes a service operation on the interactive service application according to the received operation instruction, and obtains a service operation result, including: sending the executed service operation to an interactive server, and feeding back a service operation result corresponding to the service operation to an interactive service processing unit by the interactive server; or, obtaining a service operation result after executing a corresponding service operation.
In an optional embodiment, the interactive service processing unit 340 is further configured to feed back the service operation and/or the service operation result to the television operation platform through the interactive server.
The interactive interaction with the television in the embodiment of the invention is carried out by directly triggering the television playing picture without overlapping an identification picture inlet on the television picture. The triggering mode comprises various forms of image recognition capture, program time synchronization capture, position information correlation capture and the like. The soft implant mode can not affect the television viewing of the common audience. In the technical scheme of the embodiment of the invention, the mobile communication terminal is highly associated with the television program, the association mode can be that the mobile phone screen picture is overlaid on the television picture in an augmented reality mode, and the interaction synchronization is carried out between the playing time of the television program and the operation of the mobile communication terminal, so that the interaction between a user and the television program is enhanced, and the user experience is enhanced.
Although the present invention has been described in detail with respect to the exemplary embodiments and advantages thereof, it should be understood that various changes, substitutions, and alterations can be made hereto without departing from the spirit and scope of the invention as defined by the appended claims. For other examples, one of ordinary skill in the art will readily appreciate that the order of the process steps may be varied while maintaining the scope of the present invention.
Moreover, the scope of the present application is not intended to be limited to the particular embodiments of the process, machine, manufacture, composition of matter, means, methods and steps described in the specification. As one of ordinary skill in the art will readily appreciate from the disclosure of the present invention, processes, machines, manufacture, compositions of matter, means, methods, or steps, presently existing or later to be developed, that perform substantially the same function or achieve substantially the same result as the corresponding embodiments described herein may be utilized according to the present invention. Accordingly, the appended claims are intended to include within their scope such processes, machines, manufacture, compositions of matter, means, methods, or steps.
Claims (8)
1. A method for interacting with television programs through a mobile communication terminal comprises the following steps:
the mobile communication terminal collects the image of the television picture played;
the mobile communication terminal captures the television picture according to the collected television picture information and the stored interactive service identification information and retrieves the mapped interactive service ID;
the mobile communication terminal loads corresponding interactive service application according to the interactive service ID;
the mobile communication terminal generates an interactive service picture and superposes the interactive service picture on the captured television picture;
the mobile communication terminal receives an operation instruction of a user for an interactive service picture;
the mobile communication terminal executes corresponding business operation according to the operation instruction and displays the generated business operation result;
the mobile communication terminal receives and stores interactive service identification information issued by an interactive server, wherein the interactive service identification information comprises:
image identification information and an interactive service ID;
image identification information, time period information and an interactive service ID;
image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or,
image identification information, time period information, geographical position information of the mobile communication terminal and an interactive service ID.
2. The method of claim 1, wherein the mobile communication terminal loads the corresponding interactive service application according to the interactive service ID, comprising:
the mobile communication terminal searches whether the interactive service information corresponding to the interactive service ID exists locally according to the interactive service ID;
if the retrieval is yes, loading corresponding interactive service application according to the interactive service information;
and if the interactive service ID is not searched, uploading the interactive service ID to the interactive server, and after receiving interactive service information searched and issued by the interactive server according to the interactive service ID, the mobile communication terminal loads corresponding interactive service application according to the issued interactive service information.
3. The method of claim 1, further comprising:
the mobile communication terminal feeds back the service operation and/or the service operation result to a television operation platform through an interactive server;
and the television operation platform counts the interactive service results and plays the interactive service results in the television picture after receiving the service operation results of each mobile communication terminal.
4. A mobile communication terminal comprising:
the image acquisition unit is used for acquiring images of the played television pictures;
the capturing unit is used for capturing television pictures according to the collected picture information and the stored interactive service identification information;
the identification unit is used for identifying the mapped interactive service ID according to the captured television picture and the interactive service identification information;
the interactive service processing unit is used for loading corresponding interactive service application according to the interactive service ID; generating an interactive service picture, superposing the interactive service picture on the captured television picture, receiving an operation instruction of a user for the interactive service picture, executing corresponding service operation according to the operation instruction, and displaying a generated service operation result;
the interactive service identification information is interactive service identification information corresponding to the interactive service and issued to the mobile communication terminal by the interactive server, wherein the interactive service identification information includes:
image identification information and an interactive service ID;
image identification information, time period information and an interactive service ID;
image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or,
image identification information, time period information, geographical position information of the mobile communication terminal and an interactive service ID.
5. The mobile communication terminal according to claim 4, wherein the interactive service processing unit loads the corresponding interactive service application according to the interactive service ID, and comprises:
searching whether the interactive service information corresponding to the interactive service ID exists locally according to the interactive service ID;
if the retrieval is yes, loading corresponding interactive service application through an interactive server according to the interactive service information;
and if the interactive service ID is not retrieved, uploading the interactive service ID to the interactive server, and after receiving the corresponding interactive service information retrieved and issued by the interactive server according to the interactive service ID, loading the corresponding interactive service application through the interactive server according to the issued interactive service information.
6. The mobile communication terminal according to claim 4, wherein the interactive service processing unit is further configured to feed back the service operation and/or the service operation result to the television operation platform through the interactive server.
7. A system for interacting with television programs through a mobile communication terminal comprises the mobile communication terminal and an interaction server, wherein:
the interactive server is used for issuing the interactive service identification information to the mobile communication terminal after the interactive service is defined;
the mobile communication terminal is used for carrying out image acquisition on the played television picture; capturing a television picture according to the collected television picture information and the stored interactive service identification information and retrieving a mapped interactive service ID; loading corresponding interactive service application according to the interactive service ID; generating an interactive service picture, superposing the interactive service picture on the captured television picture, receiving an operation instruction of a user for the interactive service picture, executing corresponding service operation according to the operation instruction, and displaying a generated service operation result;
the interactive service identification information includes: image identification information and an interactive service ID; image identification information, time period information and an interactive service ID; image identification information, geographical position information of the mobile communication terminal and an interactive service ID; or image identification information, time period information, geographical location information of the mobile communication terminal, and an interactive service ID.
8. The system of claim 7, wherein:
the mobile communication terminal is also used for sending the service operation and/or the service operation result to an interactive server, and the interactive server is also used for feeding back the service operation and/or the service operation result to a television operation platform; or,
the interactive server is also used for feeding back a service operation result generated at the interactive server according to the service operation of the mobile communication terminal to the television operation platform.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410209239.XA CN103957324B (en) | 2014-05-17 | 2014-05-17 | By the method and system that mobile communication terminal and TV programme are mutual |
Applications Claiming Priority (1)
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| CN104320678A (en) * | 2014-10-30 | 2015-01-28 | 杭州宽云视讯科技有限公司 | Broadcast terminal on-demand service development method based on dynamic video stream |
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