CN107770572A - Video ads acquisition methods and device - Google Patents
Video ads acquisition methods and device Download PDFInfo
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- CN107770572A CN107770572A CN201610689010.XA CN201610689010A CN107770572A CN 107770572 A CN107770572 A CN 107770572A CN 201610689010 A CN201610689010 A CN 201610689010A CN 107770572 A CN107770572 A CN 107770572A
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- public identifier
- identifier symbol
- video ads
- graphics data
- image
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/27—Server based end-user applications
- H04N21/274—Storing end-user multimedia data in response to end-user request, e.g. network recorder
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention relates to a kind of video ads acquisition methods and device, including：Catch the public identifier symbol image shown in image recognition interface, extracted according to default feature information extraction rule from the public identifier symbol image captured corresponding to characteristic information；The public identifier symbol graphics data of the public identifier symbol image is described according to the characteristic information of extraction generation uniqueness；Video ads are generated according to the public identifier symbol graphics data and obtain request, the video ads are obtained into request sends to server, makes whois lookup video ads corresponding with the public identifier symbol graphics data；The corresponding video ads that the server returns are received, the video ads are played out in described image identifies interface.Improve efficiency during people's active obtaining video ads.
Description
Technical field
The present invention relates to multimedia technology field, more particularly to a kind of video ads acquisition methods and device.
Background technology
As the continuous development of multimedia technology, advertisement form are increasingly abundanter.Video ads enrich, intuitively by it
The form of expression and powerful appeal, become one of important advertising means.
Generally, if people are interested in a certain things (such as a certain product or a certain brand etc.), it is desirable to see
See the things is publicized, the advertisement video introduced when, it is necessary to access video website, phase carried out in the video website page
Corresponding video ads can just be got by closing inquiry.
Obviously, this method operation is very inconvenient, make it that acquisition efficiency during people's active obtaining video ads is non-
It is often low.
The content of the invention
Based on this, it is necessary to for above-mentioned technical problem, there is provided effect during a kind of raising people's active obtaining video ads
The video ads acquisition methods and device of rate.
A kind of video ads acquisition methods, the described method comprises the following steps：
Catch the public identifier symbol image shown in image recognition interface, according to default feature information extraction rule from
Characteristic information corresponding to extraction in the public identifier symbol image captured；
The public identifier of the public identifier symbol image is described according to the characteristic information of extraction generation uniqueness
Number graphics data；
Video ads are generated according to the public identifier symbol graphics data and obtain request, the video ads are obtained
Request is sent to server, makes whois lookup video ads corresponding with the public identifier symbol graphics data；
The corresponding video ads that the server returns are received, the video ads are identified into boundary in described image
Played out in face.
In one of the embodiments, it is described that the public mark is described according to the characteristic information of extraction generation uniqueness
The step of knowing the public identifier symbol graphics data of glyph image, including：
Each pixel of the characteristic information of the extraction is subjected to array queuing, with generate uniqueness describe it is described public
The public identifier symbol graphics data of identifier image.
In one of the embodiments, it is described that the video ads are identified to the step played out in interface in described image
Suddenly, including：
Identify that the public identifier symbol image identifies the current region being located in interface in described image；
The current region is identified that split screen comes out in interface from described image, played in the region that the split screen comes out
The video ads.
In one of the embodiments, methods described also includes：
After being finished during the video ads identify interface in described image, information interaction interface is jumped to；
The interactive information corresponding with the video ads in the input of described information interactive interface is received, by the interactive letter
Breath is sent to the server.
In one of the embodiments, methods described also includes：
The forwarding instruction inputted in described information interactive interface is received, the video ads are forwarded to selected society
Hand over platform.
A kind of video ads acquisition methods, the described method comprises the following steps：
Receive the video ads that first terminal is sent and obtain request, the video ads, which obtain, includes described first in request
Terminal describes the public identifier of the public identifier symbol image by scanning the uniqueness that public identifier symbol image obtains
Number graphics data；
Search video ads corresponding with the public identifier symbol graphics data of the acquisition；
The video ads found are back to the first terminal, make the first terminal by the video ads
Play out.
In one of the embodiments, it is described to search regard corresponding with the public identifier symbol graphics data of the acquisition
The step of frequency advertisement, including：
By the public identifier symbol graphics data of the acquisition and the public identifier symbol graphics data prestored
It is compared, the public identifier symbol graphics data prestored is at least one set；
When the public identifier symbol graphics data of the acquisition and the public identifier symbol prestored are graphical
Any one group in data it is consistent when, then according between the public identifier symbol graphics data and video ads that prestore
Incidence relation, search video ads corresponding with the public identifier symbol graphics data of the acquisition.
In one of the embodiments, methods described also includes：
When the public identifier symbol graphics data of the acquisition and the public identifier symbol prestored are graphical
When data are all inconsistent, then the public identifier symbol graphics data of the acquisition is added storage.
In one of the embodiments, it is described reception first terminal send video ads obtain request the step of it
Before, in addition to：
Receive the public identifier symbol image that second terminal uploads；
Obtain video ads information corresponding with the public identifier symbol image of the upload；
Public identifier symbol image progress calculation system is obtained into uniqueness and describes the public identifier symbol figure
The public identifier symbol graphics data of picture；
The obtained public identifier symbol graphics data is associated with the corresponding video ads information and deposited
Storage.
A kind of video ads acquisition device, described device include：
Extraction module, for catching the public identifier symbol image shown in image recognition interface, according to default feature
Information extraction rule extracted from the public identifier symbol image captured corresponding to characteristic information；
Graphics data generation module, the public mark is described for generating uniqueness according to the characteristic information of the extraction
Know the public identifier symbol graphics data of glyph image；
Request module, request is obtained for generating video ads according to the public identifier symbol graphics data, by institute
State video ads and obtain request transmission to server, make the whois lookup and the public identifier symbol graphics data pair
The video ads answered；
Play processing module, the corresponding video ads returned for receiving the server are wide by the video
Accuse and played out in described image identifies interface.
In one of the embodiments, the graphics data generation module is additionally operable to the characteristic information of the extraction
Each pixel carries out array queuing, to generate the public identifier symbol that uniqueness describes the public identifier symbol image
Graphics data.
In one of the embodiments, the play processing module includes：
Region identification module, it is located at for identifying the public identifier symbol image in described image identifies interface
Current region；
Playing module, for the current region to be identified into split screen comes out in interface, goes out in the split screen from described image
The video ads are played in the region come.
In one of the embodiments, described device also includes：
Interactive module, for after the video ads finish in described image identification interface, jumping to information
Interactive interface, the interactive information corresponding with the video ads in the input of described information interactive interface is received, by the interaction
Information is sent to the server.
In one of the embodiments, the interactive module is additionally operable to receive turn inputted in described information interactive interface
Send instructions, the video ads are forwarded to selected social platform.
A kind of video ads acquisition device, described device include：
Acquisition module, the video ads for receiving first terminal transmission obtain request, and the video ads obtain request
In comprising the first terminal public identifier symbol figure is described by scanning the uniqueness that public identifier symbol image obtains
The public identifier symbol graphics data of picture；
Video ads searching modul, for searching video corresponding with the public identifier symbol graphics data of the acquisition
Advertisement；
Sending module, for the video ads found to be back into the first terminal, make the first terminal
The video ads are played out.
In one of the embodiments, the video ads searching modul is additionally operable to the public identifier symbol of the acquisition
Graphics data is compared with the public identifier symbol graphics data prestored, the public identifier prestored
Number graphics data is at least one set；When the acquisition public identifier symbol graphics data with it is described prestore it is public
Any one group in identifier graphics data it is consistent when, then according to the public identifier symbol graphics data that prestores with
Incidence relation between video ads, search video ads corresponding with the public identifier symbol graphics data of the acquisition.
In one of the embodiments, the video ads searching modul is additionally operable to the public identifier symbol when the acquisition
When graphics data and all inconsistent public identifier symbol graphics data that prestores, then by the public of the acquisition
Identifier graphics data is added storage.
In one of the embodiments, the acquisition module is additionally operable to receive the public identifier symbol figure that second terminal uploads
Picture；Obtain video ads information corresponding with the public identifier symbol image of the upload；
Described device also includes：
Graphics data generation module, for public identifier symbol image progress calculation system to be obtained into uniqueness
The public identifier symbol graphics data of the public identifier symbol image is described；
Associated storage module, for the obtained public identifier symbol graphics data and the corresponding video is wide
Accuse information and be associated storage.
Above-mentioned video ads acquisition methods and device, by catching the public identifier symbol figure shown in image recognition interface
Picture.That is, by image recognition interface scanning public identifier symbol image, so that the public identifier symbol figure that will be scanned
As being shown in image recognition interface, the public identifier symbol image scanned is caught.Further, believed according to default feature
Breath extracting rule extracted from the public identifier symbol image captured corresponding to characteristic information；According to the spy of the extraction
Reference breath generation uniqueness describes the public identifier symbol graphics data of the public identifier symbol image；According to described public
Identifier graphics data generation video ads obtain request, and the video ads are obtained into request sends to server, makes
Whois lookup video ads corresponding with the public identifier symbol graphics data；Receive what the server returned
Video ads corresponding to described, the video ads are played out in described image identifies interface.Realize user only
Need, by scanning public identifier symbol come active obtaining video ads, to improve effect during people's active obtaining video ads
Rate.
Brief description of the drawings
Fig. 1 is the applied environment figure of video ads acquisition methods in one embodiment；
Fig. 2 is the schematic flow sheet of video ads acquisition methods in one embodiment；
Fig. 3 is the schematic flow sheet of video ads player method in one embodiment；
Fig. 4 is the schematic flow sheet of video ads acquisition methods in another embodiment；
Fig. 5 is the schematic flow sheet of video ads lookup method in one embodiment；
Fig. 6 is the schematic flow sheet that public identifier symbol image prestores method in one embodiment；
Fig. 7 is the structural representation of video ads acquisition device in one embodiment；
Fig. 8 is the structural representation of play processing module in one embodiment；
Fig. 9 is the structural representation of video ads acquisition device in another embodiment；
The structural representation of video ads acquisition device in another embodiment of Figure 10；
Figure 11 is the structural representation of video ads acquisition device in further embodiment.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only to explain the present invention, not
For limiting the present invention.
Fig. 1 is the applied environment figure of video ads acquisition methods in one embodiment.As shown in figure 1, terminal 110 passes through net
Network is communicated with server 120.It can be installed in terminal 110 and run various applications, display image identifies boundary in terminal 110
Face, wherein, public identifier symbol is shown in image recognition interface.Shown in the seizure image recognition of terminal 110 interface public
Identifier image, extracted according to default feature information extraction rule from the public identifier symbol image captured corresponding to
Characteristic information.Terminal 110 describes the public identifier of public identifier symbol image according to the characteristic information of extraction generation uniqueness
Number graphics data.Further, terminal 110 generates video ads according to public identifier symbol graphics data and obtains request, will
Video ads obtain request and sent to server 120, search server 120 corresponding with public identifier symbol graphics data
Video ads.The video ads found are back to terminal 110, pair that terminal 110 returns to server 120 by server 120
The video ads answered, video ads are played out in image recognition interface.
As shown in Fig. 2 in one embodiment, there is provided a kind of video ads acquisition methods, this method is with applied to end
Illustrated exemplified by end, specifically include following steps：
Step 202, the public identifier symbol image shown in image recognition interface is caught, is carried according to default characteristic information
Take rule characteristic information corresponding to extraction from the public identifier symbol image captured.
The application program for obtaining video ads is mounted with the present embodiment, in terminal.It should be noted that the application
Program also has other functions except obtaining video ads, and the present embodiment is not limited this.
User runs the application program, and the application program is by calling camera to show an image recognition interface.Its
In, the image recognition interface is used to carry out the image in the range of camera view data scanning, extraction behaviour related to identification etc.
Make.
User can scan public identifier symbol using terminal.Specifically, terminal is public by image recognition interface scanning
Identifier is total to, the public identifier image scanned is just shown in image recognition interface.
Further, terminal catches the public identifier symbol image shown in image recognition interface.Specifically, terminal detection should
The region of shown public identifier symbol image, intercepts corresponding public identifier symbol figure in the region in image recognition interface
Picture.
Wherein, public identifier symbol, refer to that a kind of Working Life for people brings the symbol of certain social benefit, energy side
The trip of persons who happens to be on hand for an errand, exchange etc..In one embodiment, public identifier symbol can be quality identification, production mark or traffic
Mark etc..
It is appreciated that can with scan setting in the public identifier symbol on product packing box, can also scan setting in production
Public identifier symbol on product promotional pamphlet, can be with public identifier symbol of the scan setting under other scene locations.This implementation
Example is not limited the concrete scene position at the public identifier symbol that is scanned.
Further, feature information extraction rule has been preset in terminal.For example the predeterminated position pair is extracted according to predeterminated position
The characteristic information answered, or, characteristic information of the pixel extraction standard etc. is met according to the extraction of default pixel extraction standard.
The embodiment of the present invention is not construed as limiting to this.
Corresponding to terminal is extracted from the public identifier symbol image captured according to default feature information extraction rule
Characteristic information.I.e. terminal is corresponding according to default feature information extraction Rule Extraction from the public identifier symbol image captured
Characteristic information.
Step 204, the public identifier of public identifier symbol image is described according to the characteristic information of extraction generation uniqueness
Number graphics data.
In the present embodiment, terminal can generate the public affairs that uniqueness describes public identifier symbol image according to the characteristic information of extraction
Identifier graphics data altogether.It is appreciated that " unique corresponding " here refers to, a public identifier symbol image only corresponding one
Individual public identifier symbol graphics data.
In one embodiment, each pixel of the characteristic information of extraction can be carried out array queuing by terminal, with generation
Uniquely corresponding public identifier symbol graphics data, i.e. generation uniqueness describe the public identifier with public identifier symbol image
The graphics data of glyph image.
It is appreciated that the characteristic information of extraction can also be ranked up processing by terminal by model, generation uniqueness is retouched
State the public identifier symbol graphics data of the public identifier symbol image.
Step 206, video ads are generated according to public identifier symbol graphics data and obtains request, video ads are obtained
Request is sent to server, makes whois lookup video ads corresponding with public identifier symbol graphics data.
In the present embodiment, terminal further generates video ads and obtains request, and the video ads are obtained in request comprising public affairs
Identifier graphics data altogether.The video ads of generation are obtained request and sent to server by terminal.Make whois lookup with
Video ads obtain the video ads corresponding to the public identifier symbol graphics data included in request.
Further, at least one public identifier symbol graphics data has been prestored in server, and has been prestored
Incidence relation between public identifier symbol graphics data and video ads.Obtained in the video ads for getting terminal transmission
After taking request, server can be searched the video ads and obtain the public identifier symbol included in request according to the incidence relation
Video ads corresponding to graphics data.And the video ads found are returned into terminal.
It is appreciated that the incidence relation between the public identifier symbol graphics data and video ads that prestore, can
To be public identifier symbol graphics data one video ads of unique association, and a video ads can associate simultaneously
One or more public identifier symbol graphics datas.
Step 208, the corresponding video ads that the reception server returns, video ads are carried out in image recognition interface
Play.
In the present embodiment, the corresponding video ads of terminal the reception server return, the video ads can be known in image
Played out in other interface.
Specifically, terminal can will receive video ads split screen in image recognition interface and go out a region, will be connect
The video ads of receipts play out in the region that the split screen comes out, it will be understood that other regions in image recognition interface are still
It is shown that by the current acquired image of camera.Can realize can both show in the image recognition interface of terminal and regarded
Frequency advertisement, the image that camera currently gathers can be shown again.
In addition, the video ads can also be directly displayed in full screen by terminal in image recognition interface.
Wherein, video ads, two-dimensional video advertisement, 3 D video advertisement and AR (Augmented Reality can be included
Technique, augmented reality) video ads etc..
In the present embodiment, by catching the public identifier symbol image shown in image recognition interface.That is, pass through
Image recognition interface scanning public identifier symbol image, so as to which the public identifier symbol image scanned is shown in into image recognition
In interface, the public identifier symbol image scanned is caught.Further, according to default feature information extraction rule from described
Characteristic information corresponding to extraction in the public identifier symbol image captured；Uniqueness is generated according to the characteristic information of the extraction
The public identifier symbol graphics data of the public identifier symbol image is described；Graphically counted according to the public identifier symbol
Obtain request according to generation video ads, the video ads are obtained into request sends to server, make the whois lookup with
Video ads corresponding to the public identifier symbol graphics data；It is wide to receive the corresponding video that the server returns
Accuse, the video ads are played out in described image identifies interface.Realize user only need it is public by scanning
Identifier carrys out active obtaining video ads, improves efficiency during people's active obtaining video ads.
In addition, using generally only mark, the public identifier symbol of reminding effect obtain video ads information, improve
The resource utilization of public identifier symbol.
Further, acquired video ads are directly played out in image recognition interface, and without redirecting in addition
Carry out playing video advertisement into a page, improve the efficiency of video ads broadcasting.
As shown in figure 3, in one embodiment, the step of video ads are played out in image recognition interface (letter
Video ads are claimed to play step), specifically include following steps：
Step 302, the current region that identification public identifier symbol image is located in image recognition interface.
Step 304, by current region, split screen is come out from image recognition interface, and video is played in the region that split screen comes out
Advertisement.
In the present embodiment, terminal identifies public identifier symbol image after the video ads of server return are received
The current region being located in image recognition interface.It can identify in image recognition interface residing for the public identifier symbol image
In current region position.
Further, terminal can split screen comes out from image recognition interface by the current region identified, by what is received
Video ads play out in the region that the split screen comes out.
In the present embodiment, the video ads region that split screen comes out in image recognition interface is played out, image recognition
Other regions in interface are still shown by the current acquired image of camera.The image knowledge in terminal can be realized
Both the image that camera currently gathers can be shown with video advertisement again in other interface.So that what video ads played
Specific aim, specify property stronger.
In addition, video ads are directly played out in image recognition interface, and without jumping to a page in addition
In carry out playing video advertisement, improve video ads broadcasting efficiency.
In one embodiment, this method also includes：After video ads finish in image recognition interface, redirect
To information interaction interface, the interactive information corresponding with video ads in the input of information interaction interface is received, interactive information is sent out
The step of delivering to server.
In the present embodiment, terminal can jump to after detecting that video ads finish according to the default code that redirects
Information interaction interface.
User can input interactive information corresponding with the video ads in the information interaction interface.It is appreciated that mutually
Dynamic information can be the information such as evaluation to video ads, suggestion.Terminal can send the interactive information to server.
Further, server can be stored the interactive information.When receiving the inquiry request to the interactive information
When, the interactive information can be sent to interdynamic information enquiring end.In addition, server automatically can also send out the interactive information
Deliver to transmission terminal on the video ads associated with the video ads.
In the present embodiment, realize after playing video ads in image recognition interface, video ads are inputted interactive
Information.The improved efficiency of video ads can be improved.
In one embodiment, this method also includes：The forwarding instruction inputted in information interaction interface is received, by video
Advertisement is forwarded to the step of selected social platform.
In the present embodiment, user can be forwarded the video ads played by information interaction interface.Specifically,
Can be by forwarding the input such as button or icon forwarding instruction shown in click information interactive interface, and forwarded required for selecting
The social platform arrived.Terminal instructs according to the forwarding and corresponding video ads is forwarded to selected social platform.
In the present embodiment, video ads can be forwarded, rather than can not just be recycled after sole user's download
, improve resource utilization.
As shown in figure 4, in one embodiment, there is provided a kind of video ads acquisition methods, service is now applied to this
It is illustrated exemplified by device, this method comprises the following steps：
Step 402, the video ads that first terminal is sent are received and obtain request, video ads, which obtain, includes first in request
Terminal describes the public identifier symbol of the public identifier symbol image by scanning the uniqueness that public identifier symbol image obtains
Graphics data.
In the present embodiment, server receives the video ads that first terminal is sent and obtains request, and wherein the video ads obtain
Take in request and describe the public identifier symbol figure by scanning the uniqueness that public identifier symbol image obtains comprising first terminal
The public identifier symbol graphics data of picture.
Specifically, user scans public identifier symbol by first terminal, obtains public identifier symbol image, and to the public affairs
Identifier image carries out calculation system altogether, obtains the public identifier symbol figure that uniqueness describes the public identifier symbol image
Shape data.Further, first terminal is obtained according to resulting public identifier symbol graphics data generation video ads and asked
Ask, the video ads are obtained into request sends to server.
Further, it is possible to public identifier symbol is scanned at the image recognition interface that is shown by first terminal.
Wherein, public identifier symbol, refer to that a kind of Working Life for people brings the symbol of certain social benefit, energy side
The trip of persons who happens to be on hand for an errand, exchange etc..In one embodiment, public identifier symbol can be quality identification, production mark or traffic
Mark etc..
It is appreciated that first terminal be able to can also scan with scan setting in the public identifier symbol on product packing box
The public identifier symbol being arranged on products propaganda list, public identifier that can be with scan setting under other scene locations
Number.The present embodiment is not limited the concrete scene position at the public identifier symbol that is scanned.
Step 404, video ads corresponding with the public identifier symbol graphics data obtained are searched.
In the present embodiment, server obtains the public identifier symbol graphics data included in request in acquisition video ads
Afterwards, video ads corresponding with the public identifier symbol graphics data obtained can be searched.
Specifically, prestored in server and associated pass between public identifier symbol graphics data and video ads
System, according to the incidence relation, search video ads corresponding with the public identifier symbol graphics data obtained.
It is appreciated that the incidence relation between public identifier symbol graphics data and video ads has been prestored, can
To be public identifier symbol graphics data one video ads of unique association, and a video ads can associate simultaneously
One or more public identifier symbol graphics datas.
Step 406, the video ads found are back to first terminal, first terminal is broadcast video ads
Put.
In the present embodiment, the video ads found are back to first terminal by server, make first terminal that video is wide
Announcement plays out.
Further, terminal can play out the video ads in image recognition interface.
In the present embodiment, receive the video ads that first terminal is sent and obtain request, video ads obtain to be included in request
Unique corresponding public identifier symbol graphics data that first terminal is obtained by scanning public identifier symbol image；Search with
Video ads corresponding to the public identifier symbol graphics data of acquisition；The video ads found are back to first terminal,
First terminal is set to play out video ads.So as to which people can scan public identifier symbol view data by first terminal
Carry out active obtaining video ads, improve efficiency during people's active obtaining video ads.
As shown in figure 5, in one embodiment, search video corresponding with the public identifier symbol graphics data obtained
The step of advertisement (video ads finding step), specifically include following steps：
Step 502, it is the public identifier symbol graphics data of acquisition and the public identifier symbol that prestores is graphical
Data are compared, and the public identifier symbol graphics data prestored is at least one set.
Step 504, when the public identifier symbol graphics data of acquisition and the public identifier symbol that prestores are graphical
Any one group in data it is consistent when, then according between the public identifier symbol graphics data and video ads that prestore
Incidence relation, search video ads corresponding with the public identifier symbol graphics data obtained.
Public identifier symbol graphics data has been prestored in the present embodiment, in server, and has prestored public affairs
Incidence relation between identifier graphics data and video ads altogether.Wherein, the public identifier symbol figure prestored
Change data as at least one set.
Server can be graphical by the public identifier symbol graphics data of acquisition and the public identifier symbol prestored
Data are compared, judge acquired public identifier symbol graphics data whether with the public identifier symbol figure that prestores
Any one group in shape data is consistent, if so, then searching the public identifier symbol figure with obtaining according to above-mentioned incidence relation
Change video ads corresponding to data.If it is not, it is that acquired public identifier symbol graphics data prestores with all
When public identifier symbol image conversion data are all inconsistent, then acquired public identifier symbol graphics data is added into storage.
The a member being added in the public identifier symbol graphics data prestored in server.
As shown in fig. 6, in one embodiment, receive the step of video ads that first terminal sends obtain request it
Before, in addition to public identifier symbol image prestores step, specifically includes following steps：
Step 602, the public identifier symbol image that second terminal uploads is received.
Step 604, video ads information corresponding with the public identifier symbol image uploaded is obtained.
In the present embodiment, public identifier symbol supplier, such as enterprise customer or server operation personnel pass through second
Terminal is uploaded public identifier symbol image.
Specifically, the application program with managing public identity symbol and video ads function is installed in second terminal.
Public identifier symbol image is uploaded to by public identifier supplier by logging in the application program run in second terminal
Server.And then server receives the public identifier symbol image that second terminal uploads.
Further, server obtains video ads information corresponding with the public identifier symbol image uploaded.Wherein, video
Advertising message can be the video ad content in itself or video ads identify.It is appreciated that video ads mark is used
In unique mark video ads.
Specifically, Ke Yishi, public identifier symbol supplier upload and are somebody's turn to do while public identifier symbol image is uploaded
Video ads corresponding to public identifier symbol image.Server obtains the video corresponding with the public identifier symbol image uploaded
Advertising message, as obtain the video ad content corresponding with the public identifier symbol image uploaded.
Can also be that video ads have been prestored in server, and in the Application Program Interface of second terminal
The icon of the stored video ads of display or mark etc..What public identifier symbol supplier selected and uploaded in the interface
Video ads corresponding to public identifier symbol image, second terminal obtain the video ads mark of selection, and the public affairs that will be uploaded
Identifier image and corresponding video ads mark upload onto the server together altogether.Further, server obtains and upload
Video ads information corresponding to public identifier symbol image, as server obtain corresponding with the public identifier symbol image uploaded
Video ads mark.
Step 606, public identifier symbol image progress calculation system is obtained into uniqueness and describes the public identifier symbol
The public identifier symbol graphics data of image.
It is appreciated that the public identifier symbol image uploaded is picture format, server further can be by the public identifier
Glyph image carries out calculation system, obtains uniqueness and describe the public identifier symbol of the public identifier symbol image graphically counting
According to.
Specifically, feature information extraction rule is pre-set in server, is advised according to the default feature information extraction
Then characteristic information is extracted from the public identifier symbol image uploaded.Each pixel of the characteristic information extracted is carried out
Array is lined up, with generation and the unique corresponding public identifier symbol graphics data of the public identifier symbol image.Generate only
One property describes the public identifier symbol graphics data of the public identifier symbol image.
Step 608, obtained public identifier symbol graphics data is associated with corresponding video ads information and deposited
Storage.
Further, server can be carried out obtained public identifier symbol graphics data with corresponding video ads information
Associated storage.
Specifically, when video ads information is video ad content itself, then by the video ad content of the upload with
And public identifier symbol graphics data is all stored, and store the incidence relation between both.
When video ads information is video ads mark, then the public identifier symbol graphics data of upload is deposited
Storage, and store the incidence relation between the public identifier symbol graphics data and video ads mark.
In one embodiment, before the step of receiving the public identifier symbol image that second terminal uploads, in addition to：
The logging request that second terminal is sent is received, login account and login password are included wherein in logging request, to the login account
Number and login password verified, after being verified, then realize log in.
As shown in fig. 7, in one embodiment, there is provided a kind of video ads acquisition device, the device include：
Extraction module 702, for catching the public identifier symbol image shown in image recognition interface, according to default spy
Reference breath extracting rule extracted from the public identifier symbol image captured corresponding to characteristic information.
Graphics data generation module 704, public identifier is described for generating uniqueness according to the characteristic information of extraction
The public identifier symbol graphics data of number image.
Request module 706, request is obtained for generating video ads according to public identifier symbol graphics data, by video
Advertisement obtains request and sent to server, makes whois lookup video ads corresponding with public identifier symbol graphics data.
Play processing module 708, the corresponding video ads returned for the reception server, video ads are known in image
Played out in other interface.
In one embodiment, graphics data generation module 704 is additionally operable to each pixel of the characteristic information of extraction
Point carries out array queuing, to generate the public identifier symbol graphics data that uniqueness describes public identifier symbol image.
As shown in figure 8, in one embodiment, play processing module 708 includes：
Region identification module 802, for identifying that public identifier symbol image is located at current in image recognition interface
Region.
Playing module 804, for split screen to come out from image recognition interface by current region, in the region that split screen comes out
Playing video advertisement.
As shown in figure 9, in one embodiment, the device also includes：
Interactive module 710, for after video ads finish in image recognition interface, jumping to information interaction circle
Face, the interactive information corresponding with video ads in the input of information interaction interface is received, interactive information is sent to server.
In one embodiment, interactive module 710 is additionally operable to receive the forwarding instruction inputted in information interaction interface, will
Video ads are forwarded to selected social platform.
As shown in Figure 10, in one embodiment, there is provided a kind of video ads acquisition device, the device include：
Acquisition module 1002, the video ads for receiving first terminal transmission obtain request, and video ads obtain request
In comprising first terminal the public of public identifier symbol image is described by scanning the uniqueness that public identifier symbol image obtains
Identifier graphics data.
Video ads searching modul 1006, the corresponding video of public identifier symbol graphics data for searching with obtaining
Advertisement.
Sending module 1008, for the video ads found to be back into first terminal, make first terminal that video is wide
Announcement plays out.
In one embodiment, video ads searching modul 1006 is additionally operable to graphically count the public identifier symbol of acquisition
It is compared according to the public identifier symbol graphics data prestored, the public identifier symbol graphics data prestored
For at least one set；When in the public identifier symbol graphics data and the public identifier symbol graphics data that prestores of acquisition
Any one group it is consistent when, then according to associating between the public identifier symbol graphics data and video ads that prestore
System, search video ads corresponding with the public identifier symbol graphics data obtained.
In one embodiment, video ads searching modul 1006 is additionally operable to when the public identifier symbol obtained graphically counts
According to the public identifier symbol graphics data with prestoring it is all inconsistent when, then the public identifier symbol of acquisition is graphically counted
Stored according to being added.
In one embodiment, acquisition module 1002 is additionally operable to receive the public identifier symbol image that second terminal uploads；
Obtain video ads information corresponding with the public identifier symbol image uploaded.In the present embodiment, as shown in figure 11, the device is also
Including：
Graphics data generation module 1003, for public identifier symbol image progress calculation system to be obtained into uniqueness
The public identifier symbol graphics data of public identifier symbol image is described.
Associated storage module 1004, the public identifier symbol graphics data for that will obtain are believed with corresponding video ads
Breath is associated storage.
Each technical characteristic of embodiment described above can be combined arbitrarily, to make description succinct, not to above-mentioned reality
Apply all possible combination of each technical characteristic in example to be all described, as long as however, the combination of these technical characteristics is not deposited
In contradiction, the scope that this specification is recorded all is considered to be.
Embodiment described above only expresses the several embodiments of the present invention, and its description is more specific and detailed, but simultaneously
Can not therefore it be construed as limiting the scope of the patent.It should be pointed out that come for one of ordinary skill in the art
Say, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to the protection of the present invention
Scope.Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (18)
1. a kind of video ads acquisition methods, the described method comprises the following steps：
The public identifier symbol image shown in image recognition interface is caught, according to default feature information extraction rule from described
Characteristic information corresponding to extraction in the public identifier symbol image captured；
The public identifier symbol figure of the public identifier symbol image is described according to the characteristic information of extraction generation uniqueness
Shape data；
Video ads are generated according to the public identifier symbol graphics data and obtain request, the video ads are obtained and asked
Send to server, make whois lookup video ads corresponding with the public identifier symbol graphics data；
The corresponding video ads that the server returns are received, by the video ads in described image identifies interface
Play out.
2. according to the method for claim 1, it is characterised in that described that uniqueness is generated according to the characteristic information of the extraction
The step of describing the public identifier symbol graphics data of the public identifier symbol image, including：
Each pixel of the characteristic information of the extraction is subjected to array queuing, the public identifier is described to generate uniqueness
The public identifier symbol graphics data of glyph image.
3. according to the method for claim 1, it is characterised in that described that the video ads are identified into interface in described image
In the step of playing out, including：
Identify that the public identifier symbol image identifies the current region being located in interface in described image；
The current region is identified that split screen comes out in interface from described image, in the region that the split screen comes out described in broadcasting
Video ads.
4. according to the method for claim 1, it is characterised in that methods described also includes：
After being finished during the video ads identify interface in described image, information interaction interface is jumped to；
The interactive information corresponding with the video ads in the input of described information interactive interface is received, the interactive information is sent out
Deliver to the server.
5. according to the method for claim 4, it is characterised in that methods described also includes：
The forwarding instruction inputted in described information interactive interface is received, the video ads are forwarded into selected social activity puts down
Platform.
6. a kind of video ads acquisition methods, the described method comprises the following steps：
Receive the video ads that first terminal is sent and obtain request, the video ads obtain in request and include the first terminal
The uniqueness obtained by scanning public identifier symbol image describes the public identifier symbol figure of the public identifier symbol image
Shape data；
Search video ads corresponding with the public identifier symbol graphics data of the acquisition；
The video ads found are back to the first terminal, the first terminal is carried out the video ads
Play.
7. according to the method for claim 6, it is characterised in that the public identifier symbol figure of the lookup and the acquisition
The step of changing video ads corresponding to data, including：
The public identifier symbol graphics data of the acquisition and the public identifier symbol graphics data prestored are carried out
Compare, the public identifier symbol graphics data prestored is at least one set；
Public identifier symbol graphics data and the public identifier symbol graphics data prestored when the acquisition
In any one group it is consistent when, then according to associating between the public identifier symbol graphics data and video ads that prestore
Relation, search video ads corresponding with the public identifier symbol graphics data of the acquisition.
8. according to the method for claim 6, it is characterised in that methods described also includes：
Public identifier symbol graphics data and the public identifier symbol graphics data prestored when the acquisition
When all inconsistent, then the public identifier symbol graphics data of the acquisition is added storage.
9. according to the method for claim 6, it is characterised in that obtained in the video ads that the reception first terminal is sent
Before the step of request, in addition to：
Receive the public identifier symbol image that second terminal uploads；
Obtain video ads information corresponding with the public identifier symbol image of the upload；
Public identifier symbol image progress calculation system is obtained into uniqueness and describes the public identifier symbol image
Public identifier symbol graphics data；
The obtained public identifier symbol graphics data is associated storage with the corresponding video ads information.
10. a kind of video ads acquisition device, it is characterised in that described device includes：
Extraction module, for catching the public identifier symbol image shown in image recognition interface, according to default characteristic information
Extracting rule extracted from the public identifier symbol image captured corresponding to characteristic information；
Graphics data generation module, the public identifier is described for generating uniqueness according to the characteristic information of the extraction
The public identifier symbol graphics data of number image；
Request module, request is obtained for generating video ads according to the public identifier symbol graphics data, is regarded by described in
Frequency advertisement obtains request and sent to server, makes the whois lookup corresponding with the public identifier symbol graphics data
Video ads；
Play processing module, the corresponding video ads returned for receiving the server, the video ads are existed
Described image identification plays out in interface.
11. device according to claim 10, it is characterised in that the graphics data generation module is additionally operable to will be described
Each pixel of the characteristic information of extraction carries out array queuing, and the public identifier symbol image is described to generate uniqueness
The public identifier symbol graphics data.
12. device according to claim 10, it is characterised in that the play processing module includes：
Region identification module, for identify the public identifier symbol image described image identify interface in be located at it is current
Region；
Playing module, for the current region to be identified into split screen comes out in interface, comes out in the split screen from described image
The video ads are played in region.
13. device according to claim 10, it is characterised in that described device also includes：
Interactive module, for after the video ads finish in described image identification interface, jumping to information interaction
Interface, the interactive information corresponding with the video ads in the input of described information interactive interface is received, by the interactive information
Send to the server.
14. device according to claim 13, it is characterised in that it is mutual in described information that the interactive module is additionally operable to reception
The forwarding instruction inputted in arena face, the video ads is forwarded to selected social platform.
15. a kind of video ads acquisition device, it is characterised in that described device includes：
Acquisition module, the video ads for receiving first terminal transmission obtain request, and the video ads obtain to be wrapped in request
The public identifier symbol image is described by scanning the uniqueness that public identifier symbol image obtains containing the first terminal
Public identifier symbol graphics data；
Video ads searching modul is wide for searching video corresponding with the public identifier symbol graphics data of the acquisition
Accuse；
Sending module, for the video ads found to be back into the first terminal, make the first terminal by institute
Video ads are stated to play out.
16. device according to claim 15, it is characterised in that the video ads searching modul is additionally operable to obtain described
The public identifier symbol graphics data taken is compared with the public identifier symbol graphics data prestored, described advance
The public identifier symbol graphics data of storage is at least one set；Public identifier symbol graphics data and institute when the acquisition
State any one group in the public identifier symbol graphics data prestored it is consistent when, then according to the public identifier prestored
Incidence relation between symbol figure data and video ads, search the public identifier symbol graphics data with the acquisition
Corresponding video ads.
17. device according to claim 15, it is characterised in that the video ads searching modul is additionally operable to obtain when described
When the public identifier symbol graphics data that takes and all inconsistent public identifier symbol graphics data that prestores, then
The public identifier symbol graphics data of the acquisition is added storage.
18. device according to claim 15, it is characterised in that the acquisition module is additionally operable to receive second terminal upload
Public identifier symbol image；Obtain video ads information corresponding with the public identifier symbol image of the upload；
Described device also includes：
Graphics data generation module, for public identifier symbol image progress calculation system to be obtained into uniqueness description
The public identifier symbol graphics data of the public identifier symbol image；
Associated storage module, for the obtained public identifier symbol graphics data to be believed with the corresponding video ads
Breath is associated storage.
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| CN201610689010.XA CN107770572A (en) | 2016-08-18 | 2016-08-18 | Video ads acquisition methods and device |
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| CN201610689010.XA CN107770572A (en) | 2016-08-18 | 2016-08-18 | Video ads acquisition methods and device |
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| WO2022242735A1 (en) * | 2021-05-21 | 2022-11-24 | 北京字跳网络技术有限公司 | Video generation method and apparatus, and electronic device and storage medium |
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