CN102938727A - Method and system for displaying advertising information during instant messaging - Google Patents
Method and system for displaying advertising information during instant messaging Download PDFInfo
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- CN102938727A CN102938727A CN2012104894381A CN201210489438A CN102938727A CN 102938727 A CN102938727 A CN 102938727A CN 2012104894381 A CN2012104894381 A CN 2012104894381A CN 201210489438 A CN201210489438 A CN 201210489438A CN 102938727 A CN102938727 A CN 102938727A
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Abstract
The invention provides a method and a system for displaying advertising information during instant messaging, and belongs to the technical field of communication. The method comprises the steps of: acquiring key data information of an instant messaging user during network browsing; matching the key data information with an advertising database in an instant messaging tool to obtain matched advertising data; and outputting the matched advertising data in an instant messaging interface structure corresponding to the instant messaging user. According to the method and the system, the data information focused by the instant messaging user on the Internet is acquired, and the advertising data corresponding to the data information is output and displayed in the instant messaging interface structure of the user, so that the purpose of displaying the advertising information to other linkmen through the instant messaging user is achieved, the other linkmen can acquire the advertising information initiatively, and therefore, the advertising effect is enhanced.
Description
Technical field
The invention belongs to communication technical field.
Background technology
In recent years, immediate communication platform has become the indispensable network tool of netizen.By immediate communication platform, the user can be the exchanging of the enterprising style of writing word of network, sound and video, and shared file, picture and video information etc., facilitated user's life, working and learning.
At present, the online advertisement in immediate communication platform is a fixed position on interface, when the needs broadcast advertisement, just according to the inventory of setting and rule, plays the advertisement of appointment, for example plays in turn, loop play etc.
After user's access of instant communicating platform, in the situation that number of ads seldom, the user runs into the advertisement of not liking and closes and get final product.But the quantity of advertisement in recent years is more and more, and the advertisement that the user will close also increases gradually, when using immediate communication platform, bring a lot of inconvenience to the user.
In addition, existing instant messaging ad system is only to user's advertisement, and the reception advertisement that the user can only be passive tends to cause the harassing and wrecking to the user, and advertising results also are affected.
Summary of the invention
The object of the invention is to, the method and system that show advertising message in a kind of instant messaging are provided.Utilize the present invention, obtain the data message that instant communication users is paid close attention on the internet, corresponding ad data output display in this user's instant messaging interfacial structure by described data message, realized the purpose to other contact person's display advertisement information by instant communication users, but other contact person's active obtaining advertising messages, strengthened advertising results.
Technical scheme provided by the invention comprises:
Show the method for advertising message in a kind of instant messaging, the method comprises the following steps:
Step 1, obtain the critical data information of instant communication users in network browsing;
Step 2, mated the advertising database in aforementioned critical data information and JICQ the ad data after being mated;
Step 3, export the ad data after aforementioned coupling in the instant messaging interfacial structure corresponding at described instant communication users.
Preferably, before described step 1, also comprise:
Judge that whether instant communication users is in the JICQ logging status, if, enter step 1, if not, end operation.
Preferably, the critical data information of obtaining in described step 1 comprises keyword data, image data, voice data, video data one or more data types wherein.
Preferably, the process of obtaining critical data information in described step 1 is:
Gather the web data that instant communication users is paid close attention in the network browsing process;
Extract critical data from aforementioned web data, the critical data information as the user in network browsing.
The process of the web data that preferably, described collection user pays close attention to is:
Instant communication client by place detects whether current window foremost is web browser window, if, enter next step, if not, end operation;
Whether the displaying time that judges the corresponding web data of described web browser window meets threshold condition, if, by the screen interception instrument in this instant communication client, capturing current info web, the web data of paying close attention to as the user is stored.
The process of the web data that preferably, described collection user pays close attention to is:
Whether by web browser, detect current window foremost is web browser window, if, enter next step, if not, end operation;
Obtain described web browser window for duration of window foremost, judge whether this duration meet threshold condition, if enter next step;
Obtain by web browser the web data that aforementioned browser window is corresponding, and the web data of paying close attention to this web data as the user is sent to instant communication server.
Preferably, the process of obtaining critical data information in described step 1 is:
Gather a plurality of web datas that instant communication users is opened by web browser;
Extract critical data respectively from each web data, whether the frequency that the critical data that judgement is extracted occurs in described a plurality of web datas meets default frequency threshold, if be defined as the critical data information of user in network browsing.
Preferably, the process of obtaining critical data information in described step 1 is:
Gather a plurality of web datas that instant communication users is opened by web browser;
Extract critical data respectively from each web data, further obtain the highest critical data of the frequency of occurrences in described a plurality of web datas, it is defined as to the critical data information of user in network browsing.
Preferably, the process of obtaining critical data information in described step 1 is:
Detect the search data that the user inputs in network search engines;
When the user carries out search operation for described search data, using described search data as the user critical data information in network browsing.
The process of preferably, in described step 2, the advertising database in aforementioned critical data information and JICQ being mated is:
Set up in advance advertising database in JICQ, include the ad data that meets instant messaging interfacial structure output standard in this advertising database, each ad data is respectively to there being index content;
The critical data information obtained and the index content in advertising database are compared, in the situation that comparison is by recalling the ad data of corresponding ad data after as coupling.
Preferably, in described step 3, the instant messaging interfacial structure of output ad data is, the interactive interface zone that the ITEM item zone of instant communication users and/or instant communication users are communicated by letter with the contact person.
Preferably, the mode of in described step 3, ad data being exported in user's instant messaging interfacial structure is:
Zero-time and displaying time value that default described ad data is exported in instant communication interface structure;
When system time reaches default zero-time, export described ad data;
Ad data to described output carries out timing, when output time reaches default displaying time value, stops exporting described ad data.
Preferably, in described step 3, the ad data of output is the wherein data mode of one at least of picture, character, video, multimedia.
Preferably, in described step 3, the ad data of output is set to the hyperlink form, by triggering this hyperlink, enters the advertising display page.
The present invention also provides the method that shows advertising message in another kind of instant messaging, and the method comprises the following steps:
Step 1, gather the web data that instant communication users is paid close attention in the network browsing process;
Step 2, the web data that judges described concern whether with instant messaging in ad data be complementary, if enter next step;
Step 3, extract the critical data information in the web data of described concern, is converted to after default form as ad data to be played;
Step 4, export aforementioned ad data to be played in the instant messaging interfacial structure corresponding at described instant communication users.
Preferably, before described step 1, also comprise:
Judge that whether instant communication users is in the JICQ logging status, if, enter step 1, if not, end operation.
The process of the web data that preferably, described collection user pays close attention to is:
Instant communication client by place detects whether current window foremost is web browser window, if, enter next step, if not, end operation;
Whether the displaying time that judges the corresponding web data of described web browser window meets threshold condition, if, by the screen interception instrument in this instant communication client, capturing current info web, the web data of paying close attention to as the user is stored.
The process of the web data that preferably, in described step 1, the collection user pays close attention to is:
Whether by web browser, detect current window foremost is web browser window, if, enter next step, if not, end operation;
Obtain described web browser window for duration of window foremost, judge whether this duration meet threshold condition, if enter next step;
Obtain by web browser the web data that aforementioned browser window is corresponding, and the web data of paying close attention to this web data as the user is sent to instant communication server.
Preferably, in described step 4, the instant messaging interfacial structure of output ad data is, the interactive interface zone that the ITEM item zone of instant communication users and/or instant communication users are communicated by letter with the contact person.
Preferably, in described step 4, the ad data of output is set to the hyperlink form, by triggering this hyperlink, enters the advertising display page.
The present invention also provides the system that shows advertising message in a kind of instant messaging, and this system comprises:
The critical data acquiring unit, for obtaining the critical data information of instant communication users at network browsing;
The ad data matching unit, be connected with aforementioned critical data acquiring unit, mated the ad data after being mated for the advertising database by aforementioned critical data information and JICQ;
The ad data output unit, be connected with aforementioned ad data matching unit, and the instant messaging interfacial structure corresponding at described instant communication users for the ad data by after aforementioned coupling exported.
Preferably, described critical data acquiring unit comprises the construction module of following at least one:
Webpage critical data acquisition module, the web data of paying close attention in the network browsing process for gathering instant communication users extracts critical data from aforementioned web data, the critical data information as the user in network browsing;
Webpage frequency data acquisition module, for gathering a plurality of web datas that instant communication users is opened by web browser, obtain respectively critical data information from each web data, obtain critical data information or the highest critical data information of the frequency of occurrences that the frequency of occurrences meets the predeterminated frequency threshold value, it is defined as to the critical data information of user in network browsing;
The searched key data acquisition module, the search data of inputting in network search engines for detection of the user, when the user carries out search operation for this search data, using described search data as the user critical data information in network browsing.
Preferably, described ad data matching unit comprises:
Advertising database is set up module, at JICQ, setting up in advance advertising database, includes the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content;
The data message matching module, setting up module with aforementioned advertising database is connected, for the critical data information by obtaining and the index content of advertising database, compare, in the situation that comparison is by recalling corresponding ad data as the ad data after mating.
Preferably, described ad data output unit comprises:
Hyperlink arranges module, and the ad data of exporting for described instant messaging interfacial structure is set to the hyperlink form;
The advertisement page output module, arrange module with aforementioned hyperlink and be connected, for when triggering hyperlink corresponding to described ad data, and the output advertising display page.
The present invention also provides the system that shows advertising message in another kind of instant messaging, and this system comprises:
The collecting webpage data unit, the web data of paying close attention in the network browsing process for gathering instant communication users;
Whether the web data judging unit, be connected with aforementioned collecting webpage data unit, for the web data that judges described concern, with the ad data of instant messaging, be complementary;
The ad data acquiring unit, with aforementioned web data judging unit, be connected, be used in the situation that the ad data of the web data of described concern and instant messaging is complementary, extract the critical data information in the web data of described concern, be converted to after default form as ad data to be played;
The ad data display unit, be connected with aforementioned ad data acquiring unit, for the aforementioned ad data instant messaging interfacial structure corresponding at described instant communication users to be played exported.
Preferably, described ad data display unit comprises:
Hyperlink arranges module, and the ad data of exporting for described instant messaging interfacial structure is set to the hyperlink form;
The advertisement page output module, arrange module with aforementioned hyperlink and be connected, for when triggering hyperlink corresponding to described ad data, and the output advertising display page.
Compared with prior art, beneficial effect of the present invention is as follows:
On the one hand, the info web of browsing according to instant communication users, search information in network and instant messaging interactive information, obtain the key word information that this user network is browsed, when the ad data in the key word information of obtaining and instant messaging is complementary, by corresponding ad data output display in this user's instant messaging interfacial structure, make this user's contact person can see described ad data, when the contact person is interested in the ad data, can obtain corresponding advertising display information, make the instant communication contacts can the active obtaining advertising message, the harassing and wrecking to audience have been avoided, make advertising results better.
On the other hand, the web data of paying close attention in the network browsing process by gathering instant communication users, obtain with instant messaging in the data message that is complementary of ad data, and this data message is converted to after the ad data form to output display in described user's instant messaging interfacial structure, thereby the network information that this user is paid close attention to is showed to instant communication contacts, not only enriched the information communication mode between instant communication users, and can, to user's display advertisement information, strengthen advertising results.
The accompanying drawing explanation
Fig. 1 is for the method flow diagram of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention one;
Fig. 1-1 is to export the schematic diagram of ad data in the embodiment of the present invention one in the ITEM of instant communication users item zone;
Fig. 2 be in the embodiment of the present invention one according to user's critical data information, obtain the realization flow figure that the ad data after coupling is exported;
Fig. 3 is for the method flow diagram of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention two;
Fig. 4 is for the structured flowchart of the system of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention three;
Fig. 5 is for the structured flowchart of the system of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention four.
Embodiment
It is pointed out that the advertisement described in the present invention refer to sensu lato, in order to the data message of the purpose that realizes publicizing widely.Typical example, comprise non-economy advertisement, economic advertisement, and user's focused data bulletin etc., specifically be not construed as limiting.Wherein, the non-economy advertisement, common situation, comprise various bulletins, notice, statement etc.; Economic advertisement claims again commercial advertisement, and referring to get a profit is the advertisement of purpose, is commodity producers or the operator important means to consumer's spreads out merchandise information.And described user's focused data bulletin refers to the data that the user pays close attention to, except can associated aforesaid non-economy advertisement, economic advertisement, can also only announce the information content that user oneself pays close attention to.Such as, certain user A has browsed a large amount of aircraft carrier webpages, and corresponding advertising database has the content of the type Data Matching, therefore, can, by such content as the own institute of this user focused data, by mode described in the invention, be announced.
But in the present invention, preferred application purpose is the economic series advertisements of issue.
Below in conjunction with the drawings and specific embodiments, embodiment of the present invention are described in detail.
Referring to Fig. 1, the method flow diagram of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention one this figure, and concrete steps are as described below.
S11, obtain the critical data information of instant communication users in network browsing;
Logging in network browser account not when if instant communication users carries out network browsing, need at first to judge that whether this instant communication users is in the JICQ logging status, in the situation that, in logging status, can obtain the critical data information of this user in network browsing by JICQ.
If the instant communication users registration has the web browser account, while by logging in network browser account, carrying out network browsing, also can between web browser and JICQ, set up communication interface, in this case without instant communication users in logging status, can obtain critical data information by web browser, and send to JICQ.Wherein, the method of setting up communication interface between web browser and JICQ is: set up the user's of a web browser and JICQ account corresponding relation database in web browser, so that web browser sends to JICQ according to the account corresponding relation by the critical data information of obtaining; Perhaps, make web browser and JICQ use same set of user account, for example, account during user's registered network browser must be the user account used on JICQ, so can not need to set up account corresponding relation database, just can realize setting up communication between web browser and JICQ.
The described critical data information of obtaining comprises keyword data, image data, voice data, video data one or more data types wherein.For example, the user, when browsing page information, obtains keyword in webpage or image data as critical data information; Perhaps, when the user carries out information search by network search engines, using search datas such as the keyword of user's input, picture, audio frequency as critical data information.
For example and without limitation, the process of obtaining the critical data information of instant communication users in network browsing is: gather the web data that instant communication users is paid close attention in the network browsing process; Extract critical data from aforementioned web data, the critical data information as the user in network browsing.Wherein, the method for extracting critical data from web data can adopt in prior art keyword extracting method arbitrarily, includes but not limited to the method for method based on statistical nature, the method based on term network, semantic-based etc.
The mode of the web data that above-mentioned collection user pays close attention to has two kinds, a kind of be instant communication users when logging status, by instant communication client, web data is gathered; Another kind of mode is to set up communication between web browser and JICQ, gathers web data by web browser and is sent to JICQ.Process web data gathered by instant communication client is: the instant communication client by the instant communication users place detects whether current window foremost is web browser window, if, whether the displaying time that judges the corresponding web data of described web browser window meets threshold condition, if, by the screen interception instrument in this instant communication client, capture current info web, the web data of paying close attention to as the user is stored.Whether process web data gathered by web browser: detecting current window foremost by web browser is web browser window if being, if, obtain described web browser window for duration of window foremost, judge whether this duration meets threshold condition, if, by web browser, obtain the web data that aforementioned browser window is corresponding, and the web data of paying close attention to this web data as the user is sent to instant communication server.Described window foremost refers to the window on foreground on the terminal screen of place, for example foreground window in the windows system.
For example and without limitation, the process of obtaining the critical data information of instant communication users in network browsing is: gather a plurality of web datas that instant communication users is opened by web browser; Extract critical data respectively from each web data, whether the frequency that the critical data that judgement is extracted occurs in described a plurality of web datas meets default frequency threshold, if be defined as the critical data information of user in network browsing.For example, default frequency threshold is 3, in a plurality of web datas of opening the user so, when the critical data that need to have at least 3 web datas to extract is identical, this critical data just meets default frequency threshold, just can be defined as the critical data information of user in network browsing.
For example and without limitation, the process of obtaining the critical data information of instant communication users in network browsing is: gather a plurality of web datas that instant communication users is opened by web browser; Extract critical data respectively from each web data, further obtain the highest critical data of the frequency of occurrences in described a plurality of web datas, it is defined as to the critical data information of user in network browsing.Wherein, the mode of obtaining critical data information can be captured web data by instant communication client, gathers critical data information; Perhaps, set up communication between web browser and JICQ, gather critical data information by web browser and be sent to JICQ.
For example and without limitation, the process of obtaining the critical data information of instant communication users in network browsing is: detect the search data that the user inputs in network search engines; When the user carries out search operation for described search data, using described search data as the user critical data information in network browsing.For example, the search data that the user inputs in network search engines is " Apple Computers ", so using character " Apple Computers " as critical data information.If the search data of user input is picture or voice data, using inputted picture or voice data as critical data information.For the mode of obtaining search data, can carry out grasping manipulation at interval of certain hour to the current web page data by the instant communication client at user place, whether the web data that judgement captures comprises search data, if gather the search data in web data.In addition, also can between web browser and JICQ, set up communication, be gathered the search data of user's input by web browser, search data is sent to JICQ.
S12, mated the advertising database in aforementioned critical data information and JICQ the ad data after being mated;
At first, according to the agreement between advertiser and instant messaging service provider, set up in advance advertising database in JICQ, include the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content.The described ad data that meets instant messaging interfacial structure output standard is the wherein data mode of one at least of picture, character, video, multimedia.Described index content is the character information that each advertisement data content is summarized, and for example one of them advertisement data content is picture or the video about Apple Computers, and the index content that this ad data is corresponding so is " Apple Computers ".
Then, the critical data information obtained and the index content in advertising database are compared, in the situation that comparison is by recalling the ad data of corresponding ad data after as coupling.When the critical data information of obtaining is keyword data, can directly the index content in this keyword data and advertising database be compared, in the situation that the consistent comparison of respective symbols is passed through, recall corresponding ad data as the ad data after mating.When the critical data information of obtaining is image data, according to network search engines, the Search Results of image data is further obtained to the character data that this image data is corresponding, then the index content in this character data and advertising database is compared, obtain the ad data after coupling.When the critical data information of obtaining is the audio or video data, by speech recognition technology, obtain key word information corresponding to these audio or video data, then the key word information obtained and the index content in advertising database are compared, obtain the ad data after coupling.
S13, export the ad data after aforementioned coupling in the instant messaging interfacial structure corresponding at described instant communication users.
The instant messaging interfacial structure of described output ad data is, the interactive interface zone that the ITEM item zone of instant communication users and/or instant communication users are communicated by letter with the contact person.Referring to Fig. 1-1, showed the schematic diagram at the ITEM of instant communication users item zone output ad data.As shown in the figure, the instant communication client that instant messaging main panel 100 is instant communication users " Joy " place, include contacts list 101 in this main panel, include user " Joy " and this user All Contacts's ITEM item in this contacts list 101, for example the rectangular area 102 at contact person " Linking " place is ITEM item corresponding to this contact person, and the information such as contact person's " Linking " identification code, the pet name, head portrait icon, individualized signature shelves are all in corresponding ITEM item.Browse about the web data of " Apple Computers " or in search engine and input " Apple Computers " while being searched for when instant communication user " Joy ", in contacts list 101, in the ITEM item of respective user " Joy ", output is about the ad data 103 of " Apple Computers ", and the ad data 103 of this output can be one or more in picture, character, video, multimedia.Described ad data 103 can be exported in user's " Joy " whole ITEM item zone, or exports in the head portrait viewing area in the ITEM item, or in the zone beyond head portrait, exports in the ITEM item.While in user's ITEM item zone, exporting described ad data 103, the legacy data that can directly ad data be covered in the ITEM item is exported, and when stopping exporting described ad data, continues to show the legacy data in the ITEM item.
During described ad data, need to ad data be sent to contact person's client of this user in output by described instant communication users place client, in contact person's client according to the aforementioned ad data to be played of Preset Time information output.When ad data is exported in the ITEM of instant communication users item zone, by in All Contacts's client of this user, corresponding this user's ITEM item zone is according to Preset Time information output ad data, the legacy data that can directly ad data be covered in the ITEM item is exported, when stopping exporting described ad data, continue to show the legacy data in the ITEM item.When export in the interactive interface zone that ad data is communicated by letter with the contact person at instant communication users, need at first monitor whether this user opens and the contact person between the instant messaging interactive interface, in the situation that open, ad data is sent to corresponding contact person's client, can export ad data in the interactive interface corresponding in a contact person's client zone during concrete output, also can export ad data in instant communication users client and interactive interface zone corresponding to contact person's client simultaneously.
The mode that described ad data is exported in user's instant messaging interfacial structure is: zero-time and displaying time value that default described ad data is exported in instant communication interface structure; When system time reaches default zero-time, export described ad data; Ad data to described output carries out timing, when output time reaches default displaying time value, stops exporting described ad data.For example, the zero-time of default described ad data output is respectively 10:00,15:00, tri-time values of 20:00, during each output, the displaying time of advertisement is 10 minutes, system time is monitored, when reaching 10:00,15:00 and 20:00, start to export ad data, after the ad data output time continues 10 minutes, stop exporting ad data.
In addition, also can be set to the hyperlink form by the described ad data of exporting in instant communication interface structure, by triggering this hyperlink, can enter the advertising display page.As shown in Fig. 1-1, ad data " Apple Computers " character of output and corresponding picture all are set to the hyperlink form, when the user triggers " Apple Computers " character wherein or picture, i.e. corresponding web data or other displayed page about " Apple Computers " of output " Apple Computers ".
In the described method of the present embodiment, the critical data information of paying close attention in network browsing according to the user, obtain the ad data be complementary with it in instant communications database, then this ad data of output in corresponding instant messaging interfacial structure at this instant communication users, thus realized to the purpose of contact person's display advertisement data of this user.
For example and without limitation, below take instant communication users A as example, referring to Fig. 2, the critical data information of paying close attention in network browsing for user A, obtain the detailed process that the ad data after coupling exported as follows:
S21, judge that whether instant messaging account that instant communication users A is corresponding is in logging status, if, enter S22, otherwise end operation;
S22, when monitoring web data that instant communication users A browses and meet threshold condition, when perhaps monitoring instant communication users A and carrying out data search by network search engines, instant communication users A place client captures current info web by the screen interception instrument;
S23 extracts critical data information wherein in the info web of aforementioned crawl;
S24, mated the critical data information of aforementioned extraction and the advertising database in JICQ, obtains the ad data after coupling;
S25, be sent to the ad data after aforementioned coupling All Contacts's client of instant communication users A;
S26, in All Contacts's client of instant communication users A, described ad data is exported according to Preset Time in the ITEM item zone of corresponding instant communication users A.
Referring to Fig. 3, the method flow diagram of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention two this figure, and concrete steps are as described below.
S31, gather the web data that instant communication users is paid close attention in the network browsing process;
Logging in network browser account not when if instant communication users carries out network browsing, need at first to judge that whether this instant communication users is in the JICQ logging status, in the situation that, in logging status, can obtain the critical data information of this user in network browsing by JICQ.If the instant communication users registration has the web browser account, while by logging in network browser account, carrying out network browsing, also can between web browser and JICQ, set up communication interface, in this case without instant communication users in logging status, can obtain critical data information by web browser, and send to JICQ.
The mode of the web data that described collection user pays close attention in the network browsing process has two kinds, a kind of be instant communication users when logging status, by instant communication client to the critical data information; Another kind of mode is to set up communication between web browser and JICQ, gathers critical data information by web browser and is sent to JICQ.Process web data gathered by instant communication client is: the instant communication client by place detects whether current window foremost is web browser window, if, whether the displaying time that judges the corresponding web data of described web browser window meets threshold condition, if, by the screen interception instrument in this instant communication client, capture current info web, the web data of paying close attention to as the user is stored.Whether process web data gathered by web browser: detecting current window foremost by web browser is web browser window if being, if, obtain described web browser window for duration of window foremost, judge whether this duration meets threshold condition, if, by web browser, obtain the web data that aforementioned browser window is corresponding, and the web data of paying close attention to this web data as the user is sent to instant communication server.
S32, the web data that judges described concern whether with instant messaging in ad data be complementary, if, enter next step, if not, end operation;
At first the web data of abovementioned steps collection is resolved, obtain critical data information wherein, such as key character information or key picture information etc., and then each ad data comprised in the critical data information that parsing is obtained and instant messaging advertising database is compared, if character or picture that critical data information comprises with one of them ad data are consistent, enter next step.
In addition, also can directly the web data of described concern and the ad data in instant messaging be carried out to text matches, if the match is successful, enter next step.Described text matches can adopt arbitrary text matching process of the prior art, includes but not limited to cosine distance algorithm, TF-IDF(Term Frequency-Inverse Document Frequency) weighting algorithm etc.
S33, extract the critical data information in the web data of described concern, is converted to after default form as ad data to be played;
In the process web data of described concern and the ad data in instant messaging are complementary in abovementioned steps, the data message be complementary with ad data in the extraction web data is as critical data information, and this critical data information can be the data types such as character, picture, video, multimedia.Then, after the critical data information of extraction is converted to the default ad data form of instant messaging (such as default size, data format etc.), as ad data to be played.
S34, export aforementioned ad data to be played in the instant messaging interfacial structure corresponding at described instant communication users.
The instant messaging interfacial structure of described output ad data is, the interactive interface zone that the ITEM item zone of instant communication users and/or instant communication users are communicated by letter with the contact person.During ad data, need to ad data be sent to contact person's client of this user in output by described instant communication users place client, in contact person's client according to the aforementioned ad data to be played of Preset Time information output.During concrete output, can only in the corresponding described user's of contact person's client instant messaging interfacial structure, export ad data, also can export ad data in instant communication users client and the corresponding described user's of contact person's client instant messaging interfacial structure simultaneously.
The mode that described ad data is exported in user's instant messaging interfacial structure is: zero-time and displaying time value that default described ad data is exported in instant communication interface structure; When system time reaches default zero-time, export described ad data; Ad data to described output carries out timing, when output time reaches default displaying time value, stops exporting described ad data.
In addition, also can be set to the hyperlink form by the described ad data of exporting in instant communication interface structure, by triggering this hyperlink, can enter the advertising display page.
In the described method of the present embodiment, gather the web data that the user pays close attention in the network browsing process, in the situation that the ad data in this web data of judgement and instant messaging is complementary, extract the critical data information in this web data, then this critical data information is converted to the default ad data form of instant messaging, at this instant communication users, in corresponding instant messaging interfacial structure, exported, thus the purpose that the network information that realizes this user is paid close attention to is showed to contact object with advertisement form.
In conjunction with showing the embodiment of the method for advertising message in previously described instant messaging, the present invention also provides supporting system.
Referring to Fig. 4, the structured flowchart of the system of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention three this figure, and this system comprises:
Critical data acquiring unit 410, for obtaining the critical data information of instant communication users at network browsing;
Ad data matching unit 420, be connected with aforementioned critical data acquiring unit 410, mated the ad data after being mated for the advertising database by aforementioned critical data information and JICQ;
Ad data output unit 430, be connected with aforementioned ad data matching unit 420, and the instant messaging interfacial structure corresponding at described instant communication users for the ad data by after aforementioned coupling exported.
Wherein, described critical data acquiring unit 410 comprises the construction module of following at least one:
Webpage critical data acquisition module 411, the web data of paying close attention in the network browsing process for gathering instant communication users extracts critical data from aforementioned web data, the critical data information as the user in network browsing;
Webpage frequency data acquisition module 412, for gathering a plurality of web datas that instant communication users is opened by web browser, obtain respectively critical data information from each web data, obtain critical data information or the highest critical data information of the frequency of occurrences that the frequency of occurrences meets the predeterminated frequency threshold value, it is defined as to the critical data information of user in network browsing;
Searched key data acquisition module 413, the search data of inputting in network search engines for detection of the user, when the user carries out search operation for this search data, using described search data as the user critical data information in network browsing.
Described ad data matching unit 420 comprises following construction module:
Advertising database is set up module 421, at JICQ, setting up in advance advertising database, includes the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content;
Data message matching module 422, setting up module 421 with aforementioned advertising database is connected, for the critical data information by obtaining and the index content of advertising database, compare, in the situation that comparison is by recalling corresponding ad data as the ad data after mating.
Described ad data output unit 430 comprises following construction module:
Hyperlink arranges module 431, and the ad data of exporting for described instant messaging interfacial structure is set to the hyperlink form;
Advertisement page output module 432, arrange module 431 with aforementioned hyperlink and be connected, for when triggering hyperlink corresponding to described ad data, and the output advertising display page.
In the described system of the present embodiment, when instant communication user browsing network information, by critical data acquiring unit 410, obtain the critical data information of user in network browsing; Extract critical data as critical data information the web data that concrete obtain manner can be paid close attention to from the user by webpage critical data acquisition module 411, the web data of perhaps paying close attention to from the user by webpage frequency data acquisition module 412 obtains the data that meet the predeterminated frequency threshold value or the highest data of the frequency of occurrences as critical data information, or the search data that also can input in network search engines according to the user by searched key data acquisition module 413 is obtained critical data information.After obtaining critical data information, then by ad data matching unit 420, the advertising database in described critical data information and JICQ is mated to the ad data after being mated; The concrete mode of coupling is, at first by advertising database, sets up module 421 and set up in advance advertising database in JICQ, and each ad data comprised is to index content should be arranged, and meets the output standard of instant messaging interfacial structure; Then, by data message matching module 422, the critical data information obtained and the index content in advertising database are compared, the ad data of the ad data that comparison is passed through after coupling.The last contact person's client of instant communication users that ad data after aforementioned coupling is sent to by ad data output unit 430, corresponding described user's instant messaging interfacial structure is exported, perhaps simultaneously in instant communication users place client and contact person's client, corresponding this user's instant messaging interfacial structure is exported.In output during described ad data, the ad data that also can module 431 described outputs be set by hyperlink is set to the hyperlink form; When the user triggers hyperlink corresponding to ad data, by advertisement page output module 432, export the information display page that described ad data is corresponding.
Referring to Fig. 5, the structured flowchart of the system of advertising message is provided in a kind of instant messaging provided in the embodiment of the present invention four this figure, and this system comprises:
Collecting webpage data unit 510, the web data of paying close attention in the network browsing process for gathering instant communication users;
Whether web data judging unit 520, be connected with aforementioned collecting webpage data unit 510, for the web data that judges described concern, with the ad data of instant messaging, be complementary;
Ad data acquiring unit 530, with aforementioned web data judging unit 520, be connected, be used in the situation that the ad data of the web data of described concern and instant messaging is complementary, extract the critical data information in the web data of described concern, be converted to after default form as ad data to be played;
Ad data display unit 540, be connected with aforementioned ad data acquiring unit 530, for the aforementioned ad data instant messaging interfacial structure corresponding at described instant communication users to be played exported.
Wherein, described ad data display unit 540 comprises,
Hyperlink arranges module 541, and the ad data of exporting for described instant messaging interfacial structure is set to the hyperlink form;
Advertisement page output module 542, arrange module 541 with aforementioned hyperlink and be connected, for when triggering hyperlink corresponding to described ad data, and the output advertising display page.
In the described system of the present embodiment, when instant communication user browsing network information, by collecting webpage data unit 510, gather the web data that the user pays close attention in the network browsing process; Then the web data that judges described concern by web data judging unit 520 whether with instant messaging in ad data be complementary; In the situation that be complementary, extracted critical data information from the web data of described concern by ad data acquiring unit 530, and after critical data information is converted to the default ad data form of instant messaging, as ad data to be played; Finally, by ad data display unit 540, aforementioned ad data to be played is sent to contact person's client of instant communication users, corresponding described user's instant messaging interfacial structure is exported, perhaps simultaneously in instant communication users place client and contact person's client, corresponding this user's instant messaging interfacial structure is exported.In output during described ad data, the ad data that also can module 541 described outputs be set by hyperlink is set to the hyperlink form; When the user triggers hyperlink corresponding to ad data, by advertisement page output module 542, export the information display page that described ad data is corresponding.
Be more than the description of this invention and non-limiting, other execution mode based on inventive concept, all among protection scope of the present invention.
Claims (26)
1. show the method for advertising message in an instant messaging, it is characterized in that: the method comprises the following steps,
Step 1, obtain the critical data information of instant communication users in network browsing;
Step 2, mated the advertising database in aforementioned critical data information and JICQ the ad data after being mated;
Step 3, export the ad data after aforementioned coupling in the instant messaging interfacial structure corresponding at described instant communication users.
2. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: before described step 1, also comprise,
Judge that whether instant communication users is in the JICQ logging status, if, enter step 1, if not, end operation.
3. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: the critical data information of obtaining in described step 1 comprises keyword data, image data, voice data, video data one or more data types wherein.
4. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: the process of obtaining critical data information in described step 1 is,
Gather the web data that instant communication users is paid close attention in the network browsing process;
Extract critical data from aforementioned web data, the critical data information as the user in network browsing.
5. show the method for advertising message in a kind of instant messaging according to claim 4, it is characterized in that: the process of the web data that described collection user pays close attention to is,
Instant communication client by place detects whether current window foremost is web browser window, if, enter next step, if not, end operation;
Whether the displaying time that judges the corresponding web data of described web browser window meets threshold condition, if, by the screen interception instrument in this instant communication client, capturing current info web, the web data of paying close attention to as the user is stored.
6. show the method for advertising message in a kind of instant messaging according to claim 4, it is characterized in that: the process of the web data that described collection user pays close attention to is,
Whether by web browser, detect current window foremost is web browser window, if, enter next step, if not, end operation;
Obtain described web browser window for duration of window foremost, judge whether this duration meet threshold condition, if enter next step;
Obtain by web browser the web data that aforementioned browser window is corresponding, and the web data of paying close attention to this web data as the user is sent to instant communication server.
7. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: the process of obtaining critical data information in described step 1 is,
Gather a plurality of web datas that instant communication users is opened by web browser;
Extract critical data respectively from each web data, whether the frequency that the critical data that judgement is extracted occurs in described a plurality of web datas meets default frequency threshold, if be defined as the critical data information of user in network browsing.
8. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: the process of obtaining critical data information in described step 1 is,
Gather a plurality of web datas that instant communication users is opened by web browser;
Extract critical data respectively from each web data, further obtain the highest critical data of the frequency of occurrences in described a plurality of web datas, it is defined as to the critical data information of user in network browsing.
9. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: the process of obtaining critical data information in described step 1 is,
Detect the search data that the user inputs in network search engines;
When the user carries out search operation for described search data, using described search data as the user critical data information in network browsing.
10. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: the process of in described step 2, the advertising database in aforementioned critical data information and JICQ being mated is,
Set up in advance advertising database in JICQ, include the ad data that meets instant messaging interfacial structure output standard in this advertising database, each ad data is respectively to there being index content;
The critical data information obtained and the index content in advertising database are compared, in the situation that comparison is by recalling the ad data of corresponding ad data after as coupling.
11. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: in described step 3, the instant messaging interfacial structure of output ad data is, the interactive interface zone that the ITEM item zone of instant communication users and/or instant communication users are communicated by letter with the contact person.
12. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: the mode of in described step 3, ad data being exported in user's instant messaging interfacial structure is,
Zero-time and displaying time value that default described ad data is exported in instant communication interface structure;
When system time reaches default zero-time, export described ad data;
Ad data to described output carries out timing, when output time reaches default displaying time value, stops exporting described ad data.
13. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: in described step 3, the ad data of output is the wherein data mode of one at least of picture, character, video, multimedia.
14. show the method for advertising message in a kind of instant messaging according to claim 1, it is characterized in that: in described step 3, the ad data of output is set to the hyperlink form, by triggering this hyperlink, enters the advertising display page.
15. show the method for advertising message in an instant messaging, it is characterized in that: the method comprises the following steps,
Step 1, gather the web data that instant communication users is paid close attention in the network browsing process;
Step 2, the web data that judges described concern whether with instant messaging in ad data be complementary, if, enter next step, if not, end operation;
Step 3, extract the critical data information in the web data of described concern, is converted to after default form as ad data to be played;
Step 4, export aforementioned ad data to be played in the instant messaging interfacial structure corresponding at described instant communication users.
16. show the method for advertising message in a kind of instant messaging according to claim 15, it is characterized in that: before described step 1, also comprise,
Judge that whether instant communication users is in the JICQ logging status, if, enter step 1, if not, end operation.
17. show the method for advertising message in a kind of instant messaging according to claim 15, it is characterized in that: the process of the web data that described collection user pays close attention to is,
Instant communication client by place detects whether current window foremost is web browser window, if, enter next step, if not, end operation;
Whether the displaying time that judges the corresponding web data of described web browser window meets threshold condition, if, by the screen interception instrument in this instant communication client, capturing current info web, the web data of paying close attention to as the user is stored.
18. show the method for advertising message in a kind of instant messaging according to claim 15, it is characterized in that: in described step 1, the process of the web data of collection user concern is,
Whether by web browser, detect current window foremost is web browser window, if, enter next step, if not, end operation;
Obtain described web browser window for duration of window foremost, judge whether this duration meet threshold condition, if enter next step;
Obtain by web browser the web data that aforementioned browser window is corresponding, and the web data of paying close attention to this web data as the user is sent to instant communication server.
19. show the method for advertising message in a kind of instant messaging according to claim 15, it is characterized in that: in described step 4, the instant messaging interfacial structure of output ad data is, the interactive interface zone that the ITEM item zone of instant communication users and/or instant communication users are communicated by letter with the contact person.
20. show the method for advertising message in a kind of instant messaging according to claim 15, it is characterized in that: in described step 4, the ad data of output is set to the hyperlink form, by triggering this hyperlink, enters the advertising display page.
21. show the system of advertising message in an instant messaging, it is characterized in that this system comprises:
The critical data acquiring unit, for obtaining the critical data information of instant communication users at network browsing;
The ad data matching unit, be connected with aforementioned critical data acquiring unit, mated the ad data after being mated for the advertising database by aforementioned critical data information and JICQ;
The ad data output unit, be connected with aforementioned ad data matching unit, and the instant messaging interfacial structure corresponding at described instant communication users for the ad data by after aforementioned coupling exported.
22. show the system of advertising message in a kind of instant messaging according to claim 21, it is characterized in that: described critical data acquiring unit comprises the construction module of following at least one,
Webpage critical data acquisition module, the web data of paying close attention in the network browsing process for gathering instant communication users extracts critical data from aforementioned web data, the critical data information as the user in network browsing;
Webpage frequency data acquisition module, for gathering a plurality of web datas that instant communication users is opened by web browser, obtain respectively critical data information from each web data, obtain critical data information or the highest critical data information of the frequency of occurrences that the frequency of occurrences meets the predeterminated frequency threshold value, it is defined as to the critical data information of user in network browsing;
The searched key data acquisition module, the search data of inputting in network search engines for detection of the user, when the user carries out search operation for this search data, using described search data as the user critical data information in network browsing.
23. show the system of advertising message in a kind of instant messaging according to claim 21, it is characterized in that: described ad data matching unit comprises,
Advertising database is set up module, at JICQ, setting up in advance advertising database, includes the ad data that meets instant messaging interfacial structure output standard in this advertising database, and each ad data is respectively to there being index content;
The data message matching module, setting up module with aforementioned advertising database is connected, for the critical data information by obtaining and the index content of advertising database, compare, in the situation that comparison is by recalling corresponding ad data as the ad data after mating.
24. show the system of advertising message in a kind of instant messaging according to claim 21, it is characterized in that: described ad data output unit comprises,
Hyperlink arranges module, and the ad data of exporting for described instant messaging interfacial structure is set to the hyperlink form;
The advertisement page output module, arrange module with aforementioned hyperlink and be connected, for when triggering hyperlink corresponding to described ad data, and the output advertising display page.
25. show the system of advertising message in an instant messaging, it is characterized in that this system comprises:
The collecting webpage data unit, the web data of paying close attention in the network browsing process for gathering instant communication users;
Whether the web data judging unit, be connected with aforementioned collecting webpage data unit, for the web data that judges described concern, with the ad data of instant messaging, be complementary;
The ad data acquiring unit, with aforementioned web data judging unit, be connected, be used in the situation that the ad data of the web data of described concern and instant messaging is complementary, extract the critical data information in the web data of described concern, be converted to after default form as ad data to be played;
The ad data display unit, be connected with aforementioned ad data acquiring unit, for the aforementioned ad data instant messaging interfacial structure corresponding at described instant communication users to be played exported.
26. show the system of advertising message in a kind of instant messaging according to claim 25, it is characterized in that: described ad data display unit comprises,
Hyperlink arranges module, and the ad data of exporting for described instant messaging interfacial structure is set to the hyperlink form;
The advertisement page output module, arrange module with aforementioned hyperlink and be connected, for when triggering hyperlink corresponding to described ad data, and the output advertising display page.
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