CN102509231A - Information processing system and method for realizing referral commission real-time transaction through mobile terminals embedded with auction software clients - Google Patents
Information processing system and method for realizing referral commission real-time transaction through mobile terminals embedded with auction software clients Download PDFInfo
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Abstract
The invention relates to an information processing system and method for realizing a referral commission real-time transaction through mobile terminals embedded with auction software clients. The information processing system comprises a plurality of the mobile terminals embedded with the auction software clients, an auction commodity label generation module and a background information processor, wherein all the mobile terminals embedded with the auction software clients are respectively in communication with the background information processor; the auction commodity label generation module is used for generating a unique commodity label from information related to the transaction of a commodity according to peculiar rules of a sensing core, and a consumer can get the commodity label by using a terminal, unscramble the information contained in the commodity label and add the information related to consumption to a background for performing a series of treatment, such as order release, logistics distribution, payment, sales commission and the like. The invention can provide a convenient electronic commerce, a safety payment method and a brand-new selling channel and statistical analysis method for whole-staff direct selling and further lead a brand-new mode of real-time group purchase.
Description
Technical Field
The invention relates to the field of electronic commerce, in particular to a system and a method for realizing recommendation and prompt transaction by using a mobile terminal and a fixed terminal, and specifically relates to an information processing system and a method for realizing recommendation and prompt transaction by embedding a shooting and buying software client terminal into the mobile terminal.
Background
1. Internet electronic commerce description
The business model is based on the Internet, and is characterized in that business activities are completed in a digital electronic mode on the Internet, the whole process of user login/commodity browsing/order transaction/payment is generally completed on the same terminal, and a mobile phone does not interact with a computer.
Or the electronic commerce can be completed by browsing the commodities after registering to become a member in a professional electronic commerce website; i.e. the transaction can only be completed on the e-commerce website;
2. e-commerce application status analysis using mobile terminal and two-dimensional code
2.1 basic concept of two-dimensional code
The two-dimensional code records information through black and white images which are regularly distributed and formed on a two-dimensional plane by specific geometric figures, and the images are identified and read. And realizing automatic identification processing of the data symbols by utilizing a corresponding rule of a specific graph and a binary system.
The mobile phone two-dimensional code service refers to various mobile value-added services generated by taking a mobile terminal and a mobile internet as storage, interpretation, processing and propagation channels of two-dimensional codes. According to the difference of functions of storing two-dimension code information or reading the two-dimension code information of a mobile phone terminal, mobile phone two-dimension code services can be generally divided into two major types of mobile phone read applications and mobile phone read applications.
The read application of the mobile phone is that after a terminal user completes a transaction in various online or offline modes, a two-dimensional code electronic certificate is transmitted and displayed on a mobile phone screen through a mobile network, and the authenticity of the transaction can be identified, read and verified through special equipment. The characteristics of such applications are mainly:
the mobile phone mainly realizes the receiving and storing functions of the two-dimension code and does not analyze the service information carried by the mobile phone;
special equipment is needed to recognize and read the two-dimension code image of the mobile phone;
the identified business process is usually executed by a special device, and is not directly related to the mobile phone.
In such services, the two-dimensional code generally needs to interact with a background transaction system after being read, so as to check the authenticity and validity of the two-dimensional code. Typical applications include electronic tickets, electronic coupons, electronic membership cards, payment vouchers, and the like.
The mobile phone main reading application is that a mobile phone with a camera is used as a tool for reading the two-dimensional code, the mobile phone is provided with a two-dimensional code reading client, the client reads the two-dimensional code image on various media through the camera and performs local analysis, service logic is executed, online interaction with an application server is possible, and various complex functions are realized. Such applications are characterized primarily by;
the two-dimensional code image is generally printed on paper media, outdoor and other planar media;
relying on a mobile phone client to read:
the mobile phone client executes all or part of the service logic.
The merchant has an internet e-commerce website, the two-dimension code comprises link information of the website, the mobile phone scans the two-dimension code to finish the login process of the e-commerce website, and e-commerce transaction is finished on the e-commerce website.
Typical applications of such features are as follows: business cards, short messages, internet surfing, number 1 store subway mode, etc.
2.2 domestic and foreign application development status
The combination of the two-dimensional code and the 3G mobile phone is gradually deepened into the life of common people at home and abroad. Generally, the read applications (mainly electronic certificates) of the mobile phone have low requirements on the mobile phone terminal, and the profit mode is clear, so that the application prospect is good: the mobile phone main reading application is limited by the terminal capability and the application environment, and although there are successful cases, the application is not as popular as the read application.
The Japanese two-dimensional code service adopts an open code system and an open operation mode, and the mobile phone two-dimensional code main reading and read application are well developed. The mobile phone is mainly applied to electronic certificate services, is widely applied to Japan, and is rich in service applications such as various electronic tickets, electronic coupons, two-dimensional code boarding cards, campus cards, subway tickets and the like.
The korean mobile phone two-dimensional code service adopts a non-open code system, performs closed operation and centralized control, and is mainly applied to online main reading. In the electronic voucher type business, services such as electronic coupons and electronic tickets have been introduced in korea, but the application is not as extensive as in japan.
In the aspects of europe and america, the development of the mobile phone main reading service is poor, and the mobile phone two-dimensional code reading client terminal is typically introduced by Scanbuy in the united states. The market promotion is not broken through all the time; the electronic voucher business develops well, for example, mobilqa and Gavitac in the UK provide two-dimensional boarding service and electronic tickets through cooperation with a plurality of international airlines, subway companies and the like, and are switched into the field of mobile payment.
The application of the Chinese mobile phone two-dimensional code is formally operated from 2006, and a main market promoter is a mobile operator. China mobile adopts Japanese QR code and American DM code, and respectively performs independent cooperation with different manufacturers aiming at the two code systems. Until 2009, China mobile is not well promoted in mobile phone two-dimensional code main reading type services, but read type services such as electronic certificates have obvious promotion effect. Generally, China mobile has gained good economic, social and brand benefits by exploiting mobile phone two-dimension code value-added services for years, and the two-dimension code electronic certificate business market is cultivated and is in the accelerating and rising stage at present.
In the existing main reading type or read type application, a mobile phone or a mobile terminal is only used as an intermediate link of two-dimensional code transmission or user confirmation, and other actions such as PC operation, telephone operation and the like are required in the process of completing purchase by a user, so that real recommendation based on the mobile terminal and prompt transaction cannot be realized.
Disclosure of Invention
The invention aims to provide a large amount of browsing flow for the current internet websites or advertisement propagation media, such as microblogs, IM groups, forums, search engines, e-commerce intermediary platforms, televisions, newspapers and the like, and the charging is usually carried out by showing advertisements (flow clicking), importing other websites and the like, but the large amount of flow is difficult to be converted into commercial benefits (such as social websites, microblogs and the like);
on the other hand, many merchants who want to develop electronic commerce can only open an electronic commerce website on the internet, and there are existing situations that the merchants need to invest in IT equipment such as computers, capital (system development and maintenance), talents (IT talents in non-traditional industries) and the like, and after the website is opened, a large amount of capital is needed for flow promotion, so that the development of the electronic commerce business of the merchants is limited;
the traditional mobile phone two-dimensional code application for mobile transaction is limited to the process of internet surfing-ordering-confirming, and is just another expression of online shopping.
More electronic commerce applications based on the two-dimensional code are that a certain electronic commerce website is linked to the electronic commerce website of the company to complete transaction by scanning the two-dimensional code;
the invention aims to solve the problems, a recommender publishes a commodity label to an information publishing platform with large flow, such as internet/television and the like, so that a consumer can scan and buy the commodity label by using a mobile terminal while interacting with general browsing information, IM chat and microblog, and can directly click the commodity label in a state that a client of the recommender which is installed in advance can be activated, so that the required information required by the transaction of the commodity can be obtained, the instant commodity transaction of 'instant shooting and buying' and 'instant ordering and buying' is completed by sending a purchase request to a background software system, and meanwhile, the recommender is given to promote, thereby encouraging the nationals to become a recommender: the commodity popularization is carried out on the Internet/television, and the popularization of the shooting and buying modes is promoted.
The technical scheme of the invention is as follows:
1. (merchandise label-recommender information) + clap buyer client
2. (merchandise label) + (clap buyer client-recommender information)
An information processing system for realizing recommendation, transaction and completion by a buyer shooting mode comprises a plurality of mobile terminals or communication terminals embedded with buyer shooting software clients, a buyer shooting commodity label generation module and a background information processor, wherein the mobile terminals or the communication terminals are communicated with the background information processor; wherein,
the buyer-taking mode comprises two modes, namely a mode of taking a picture of a commodity label (such as taking a picture of a mobile phone with a camera such as a PC/TV/poster picture) or a mode of taking a picture of a commodity label (such as clicking the commodity label at a portal and transmitting information of commodity transaction generated by the buyer client to a background instant transaction system);
the communication terminal embedded with the shooting and buying software client for realizing 'buying at a point' comprises information input equipment, a terminal processor, a commodity label reading module, a terminal communication module and a display, wherein the information input equipment is connected with a corresponding signal input end of the terminal processor, the terminal processor is connected with the commodity label reading module, a display signal output end of the terminal processor is connected with the display, and a communication signal end of the terminal processor is communicated with a background information processor through the terminal communication module;
the commodity label contains information required by commodity transaction, such as but not limited to commodity, specification, price, sales channel, sales organization, sales representative, promotion and promotion mark, etc.;
the information of the recommending party can be used as the identifier of the recommending party when a transaction is made through a shooting and buying software client with the identification function of distinguishing the information of the recommending party; the information of the recommending party can be attached to the commodity label through a commodity label generating module;
the patting and buying commodity label generating module is used for generating commodity labels from commodity information or combining the recommending party information and the commodity labels into the commodity labels with the recommending party information, the patting and buying commodity label generating module is connected with the background processor, the background processor is connected with the background communication module,
the background information processor comprises a background processor and a background communication module, the background processor is used for processing transactions, the background processor is connected with the background communication module, and the background communication module is used as a communication signal end of the background processor to be communicated with a mobile terminal or a communication terminal with a communication function and embedded with a shooting and buying software client.
The mobile terminal embedded with the purchase software client comprises a mobile phone and a PDA; the communication terminal embedded with the software client comprises a computer and a television, and the mobile terminal or the communication terminal embedded with the software client is used as a display carrier of the commodity label and used for displaying the commodity label; the software purchase client is downloaded or pre-installed.
The tag generation module for the shot and bought commodities exists in a background information processor or a software background of a recommending party or a software client connected with the background regularly.
The information input device of the invention comprises a keyboard, a mouse, a touch screen or an image processing device; the image processing equipment comprises an image acquisition module and an optical identification module, wherein the image acquisition module is a camera, and the optical identification module is an identification module built in a camera chip or an identification module independent of the camera chip.
The commodity label is a one-dimensional code, a two-dimensional code or a multi-dimensional code; the commodity label clicked through the communication terminal can be a link or a hot area, and is in any packaging form of various links capable of triggering subsequent events; both are the commodity labels which can realize the recommended and proposed instant transaction function through 'shooting'.
An information processing method for realizing recommendation of transaction bargaining and raising by a buyer-capturing mode is characterized in that participants cover six roles: buyer, seller, commodity label generator, commodity label publisher, buying processing party and recommender (wherein all or part of the seller, commodity label generator, commodity label publisher, buying processing party and recommender can be combined at will and become the recommender at the same time), said recommender including but not limited to individual or organization or internet operator, which can use microblog, IM group, forum, search engine, e-commerce intermediary platform, tv magazine, outdoor advertisement media, it includes the following steps:
(a) firstly, a buyer and a seller register as a user who recommends to be provided with the instant transaction information processing system through a mobile terminal or a communication terminal;
(b) inputting personal information as a buyer by the buyer;
the seller inputs commodity information to a background information processor of the information processing system for recommending and extracting instant transaction, generates commodity labels from the commodity information of the seller through a commodity label generation module for shooting and buying, and then releases the commodity labels to various information release platforms in the forms of advertisements and the like;
the method comprises the steps that a recommending party inputs recommended commodity information and recommending party information to a background information processor of a recommended and extracted instant transaction information processing system, a commodity label with recommending party information is generated by a commodity label generating module through a recommended commodity label of a seller and the recommending party information, and the commodity label with the recommending party information is sent to the recommending party;
or the recommending party purchases the commodity label through the recommending party software client and sends commodity information containing the seller and recommending party information to the background so as to complete recommending calculation transaction and extraction;
the method comprises the following steps that a recommender publishes a commodity label with recommender information to various information publishing platforms in an advertisement mode;
(c) the buyer user downloads the shooting and buying processing system client, the buyer uses a mobile terminal embedded with the shooting and buying software client to shoot the commodity label/the commodity label with the recommending party information, or the buyer clicks the action triggering event of the commodity label/the commodity label with the recommending party information through a communication terminal, the commodity label is converted into commodity transaction information through a commodity label reading module, the commodity transaction information is added with the buyer personal information and the transaction confirmation information to generate transaction request information, the transaction request information is displayed to the buyer through a display, and the transaction request information is directly transmitted to a background information processor or after the buyer is confirmed;
(d) and after receiving the transaction request information, the background information processor performs transaction related processing steps to finish recommending and extracting the instant transaction, and performs extraction calculation aiming at the recommending party.
In step (b), the information publishing platform includes, but is not limited to, an internet website, a microblog, an IM group, a forum, a search engine, an e-commerce intermediary platform, a tv magazine or an outdoor advertising medium.
In the step (b), a buyer shoots the commodity label by using a mobile terminal embedded with a shooting software client, an optical identification module converts an image signal of the commodity label into a computer readable language and then outputs the computer readable language to a commodity label reading module, and the commodity label reading module converts the commodity label into commodity information; or the commodity label is touched by a mouse to obtain the commodity information;
adding buyer personal information and transaction information into commodity information to generate transaction request information, encrypting the transaction request information and sending the encrypted transaction request information to a background information processor, and decrypting the encrypted transaction request information by the background information processor to perform a transaction related processing step;
after the step (b), the background information processor sends the request of confirming the password of the transaction request to the buyer according to the personal information of the buyer, and performs the transaction related processing steps after the password of the buyer is confirmed again without errors.
Once the buyer finishes installing/upgrading the shooting client through the recommender, including website downloading, label scanning downloading and mobile phone preassembling, each transaction finished by the buyer contains the information of the recommender, so that the recommender can obtain the extraction of each transaction; wherein, according to the first installation or repeated installation, different extraction proportions and extraction rules of the valid period are established.
The invention has the beneficial effects that:
the invention can provide a method for a recommender to effectively release and promote electronic commerce, which comprises the following steps:
recommenders (including opinion leaders called web communities, star speakers) have only published information in the past, but do not know how to monitor the publishing effect, and are difficult to promote from commercial transactions other than collecting advertising claims.
The invention can provide a new profit mode for the website: if the mode is introduced by the microblog, a microblog star (opinion leader) with a large number of fans can become a recommender of a certain commodity, and a commodity label containing information of the recommender is obtained and issued in the microblog, so that the fans can perform real-time transaction while receiving information propaganda, and the star is promoted, and the microblog platform becomes the recommender by actively contacting with the merchant to realize promotion;
the invention can provide a high-cost-performance electronic commerce solution for a plurality of merchants who want to develop electronic commerce, changes the situation that the merchants need to invest IT equipment such as computers, capital (system development and maintenance), talents (IT talents in non-traditional industries) and the like, and needs a large amount of flow popularization after the websites are opened, thereby limiting the current situation that the electronic commerce websites are opened on the Internet in the development of electronic commerce business of the merchants;
the invention enables the recommender to dynamically popularize the commodity label, namely, a buyer completes the installation and use of a shooting client through the recommender, such as website downloading, label scanning downloading, mobile phone preassembling and the like, and each transaction completed by the buyer contains the information of the recommender, so that the recommender can obtain the contribution of each transaction; wherein, different extraction proportion and effective period can be established according to the first installation or repeated installation. Regardless of whether the buyer has installed the auction client.
Drawings
FIG. 1 is a functional block diagram of a mobile terminal with embedded bidding software client of the present invention.
FIG. 2 is a functional block diagram of the background information processor of the present invention.
Fig. 3 is a flow chart of the method of the present invention.
Detailed Description
The invention is further described below with reference to the figures and examples.
As shown in fig. 1 and 2, an information processing system for realizing recommended transaction, deal, and submission by a buyer-clapping mode comprises a plurality of mobile terminals or communication terminals embedded with clapping software clients, a clapping commodity label generation module and a background information processor, wherein the mobile terminals or the communication terminals are communicated with the background information processor; wherein,
the buyer-taking mode comprises two modes, namely a mode of taking a picture of a commodity label (such as taking a picture of a mobile phone with a camera such as a PC/TV/poster picture) or a mode of taking a picture of a commodity label (such as clicking the commodity label at a portal and transmitting information of commodity transaction generated by the buyer client to a background instant transaction system);
the communication terminal embedded with the shooting and buying software client for realizing 'buying at a point' comprises information input equipment, a terminal processor, a commodity label reading module, a terminal communication module and a display, wherein the information input equipment is connected with a corresponding signal input end of the terminal processor, the terminal processor is connected with the commodity label reading module, a display signal output end of the terminal processor is connected with the display, and a communication signal end of the terminal processor is communicated with a background information processor through the terminal communication module;
the commodity label contains information required by commodity transaction, such as but not limited to commodity, specification, price, sales channel, sales organization, sales representative, promotion and promotion mark, etc.;
the information of the recommending party can be used as the identifier of the recommending party when a transaction is made through a shooting and buying software client with the identification function of distinguishing the information of the recommending party; the information of the recommending party can be attached to the commodity label through a commodity label generating module;
the patting and buying commodity label generating module is used for generating commodity labels from commodity information or combining the recommending party information and the commodity labels into the commodity labels with the recommending party information, the patting and buying commodity label generating module is connected with the background processor, the background processor is connected with the background communication module,
the background information processor comprises a background processor and a background communication module, the background processor is used for processing transactions, the background processor is connected with the background communication module, and the background communication module is used as a communication signal end of the background processor to be communicated with a mobile terminal or a communication terminal with a communication function and embedded with a shooting and buying software client.
The mobile terminal embedded with the purchase software client comprises a mobile phone and a PDA; the communication terminal embedded with the software client comprises a computer and a television, and the mobile terminal or the communication terminal embedded with the software client is used as a display carrier of the commodity label and used for displaying the commodity label; the software purchase client is downloaded or pre-installed.
The tag generation module for the shot and bought commodities exists in a background information processor or a software background of a recommending party or a software client connected with the background regularly.
The information input device of the invention comprises a keyboard, a mouse, a touch screen or an image processing device; the image processing equipment comprises an image acquisition module and an optical identification module, wherein the image acquisition module is a camera, and the optical identification module is an identification module built in a camera chip or an identification module independent of the camera chip.
The commodity label is a one-dimensional code, a two-dimensional code or a multi-dimensional code; the commodity label clicked through the communication terminal can be a link or a hot area, and is in any packaging form of various links capable of triggering subsequent events; both are the commodity labels which can realize the recommended and proposed instant transaction function through 'shooting'.
An information processing method for realizing recommendation of transaction bargaining and raising by a buyer-capturing mode is characterized in that participants cover six roles: buyer, seller, commodity label generator, commodity label publisher, buying processing party and recommender (wherein all or part of the seller, commodity label generator, commodity label publisher, buying processing party and recommender can be combined at will and become the recommender at the same time), said recommender including but not limited to individual or organization or internet operator, which can use microblog, IM group, forum, search engine, e-commerce intermediary platform, tv magazine, outdoor advertisement media, it includes the following steps:
(a) firstly, a buyer and a seller register as a user who recommends to be provided with the instant transaction information processing system through a mobile terminal or a communication terminal;
(b) inputting personal information as a buyer by the buyer;
the seller inputs commodity information to a background information processor of the information processing system for recommending and extracting instant transaction, generates commodity labels from the commodity information of the seller through a commodity label generation module for shooting and buying, and then releases the commodity labels to various information release platforms in the forms of advertisements and the like;
the method comprises the steps that a recommending party inputs recommended commodity information and recommending party information to a background information processor of a recommended and extracted instant transaction information processing system, a commodity label with recommending party information is generated by a commodity label generating module through a recommended commodity label of a seller and the recommending party information, and the commodity label with the recommending party information is sent to the recommending party;
or the recommending party purchases the commodity label through the recommending party software client and sends commodity information containing the seller and recommending party information to the background so as to complete recommending calculation transaction and extraction;
the method comprises the following steps that a recommender publishes a commodity label with recommender information to various information publishing platforms in an advertisement mode;
(c) the buyer user downloads the shooting and buying processing system client, the buyer uses a mobile terminal embedded with the shooting and buying software client to shoot the commodity label/the commodity label with the recommending party information, or the buyer clicks the action triggering event of the commodity label/the commodity label with the recommending party information through a communication terminal, the commodity label is converted into commodity transaction information through a commodity label reading module, the commodity transaction information is added with the buyer personal information and the transaction confirmation information to generate transaction request information, the transaction request information is displayed to the buyer through a display, and the transaction request information is directly transmitted to a background information processor or after the buyer is confirmed;
(d) and after receiving the transaction request information, the background information processor performs transaction related processing steps to finish recommending and extracting the instant transaction, and performs extraction calculation aiming at the recommending party.
In step (b), the information publishing platform includes, but is not limited to, an internet website, a microblog, an IM group, a forum, a search engine, an e-commerce intermediary platform, a tv magazine or an outdoor advertising medium.
In the step (b), a buyer shoots the commodity label by using a mobile terminal embedded with a shooting software client, an optical identification module converts an image signal of the commodity label into a computer readable language and then outputs the computer readable language to a commodity label reading module, and the commodity label reading module converts the commodity label into commodity information; or the commodity label is touched by a mouse to obtain the commodity information;
adding buyer personal information and transaction information into commodity information to generate transaction request information, encrypting the transaction request information and sending the encrypted transaction request information to a background information processor, and decrypting the encrypted transaction request information by the background information processor to perform a transaction related processing step;
after the step (b), the background information processor sends the request of confirming the password of the transaction request to the buyer according to the personal information of the buyer, and performs the transaction related processing steps after the password of the buyer is confirmed again without errors.
Once the buyer finishes installing/upgrading the shooting client through the recommender, including website downloading, label scanning downloading and mobile phone preassembling, each transaction finished by the buyer contains the information of the recommender, so that the recommender can obtain the extraction of each transaction; wherein, according to the first installation or repeated installation, different extraction proportions and extraction rules of the valid period are established.
In the specific implementation:
a system and a method for realizing instant transaction information processing by using a mobile terminal embedded or provided with a shooting and buying software client, a commodity label (taking a two-dimensional code as an example) generated according to a special rule and a background information processor. The background software system generates a unique commodity label from the transaction related information of the commodity according to a special rule, taking a two-dimensional code form as an example, a consumer uses a mobile terminal to obtain the two-dimensional code, the shooting and buying software client software embedded or installed in the terminal reads the information contained in the two-dimensional code, and the shooting and buying software client software adds the consumption related information and the consumer related information and then transmits the information to the background software system to perform a series of processing such as order issuing, logistics distribution, payment of goods and payment, sale and drawing and the like.
The mobile terminal of the invention, including but not limited to multimedia terminals such as mobile phones, tablet computers, etc., must have a camera with more than 30 ten thousand pixels, and a wireless communication module which can access the internet, such as GPRS, Wi-Fi, Bluetooth, etc.
The system and method comprises the following steps:
(1) the enterprise user registers as a member and submits commodity information to the background information processor, the system generates unique two-dimensional codes according to internal rules and the commodity transaction related information submitted by the enterprise, and the enterprise user can obtain the unique two-dimensional codes by downloading or sending mails or sending the unique two-dimensional codes to related websites and the like. The consumer registers the member and registers personal information (phone number, address, payment account, etc.).
(2) A consumer obtains a client of the shooting and buying software through a mobile terminal in a way of pre-installing or installing a mobile memory card or downloading; the commodity transaction information can be read through the two-dimensional code shot by the camera, the information can be displayed after the relevant information of the consumer collected by the terminal is added, and the relevant information can be requested from a background, such as the number of people who shoot the two-dimensional code at the same time and comments and the like for reference; and may send all information to the server with an action confirming consumption.
(3) The server implements the following actions in the system immediately after receiving the data request, or sends the request for confirming the password again to the opposite side according to the contact way in the specific information of the consumer, and implements the following actions after waiting for the confirmation of the password again of the consumer without error: confirming the order and generating delivery information, or transmitting the data to a corresponding supplier internal system; confirming the payment and handing over to the payment processor;
(4) the background information processor manages personal information of a user, two-dimensional code identification and other information; the mobile terminal comprises the user and the two-dimension code identification information when sending information, so that the background system can determine the identity of the user and the two-dimension code identification after receiving a data request or confirming the password again, and complete subsequent steps such as delivery, payment and the like according to personal information, so that a consumer can use the mobile terminal to realize purchase actions such as 'buying while taking a beat' and 'obtaining while taking a beat'.
The first embodiment is as follows:
and the information type two-dimensional code application based on each landmark of the travel information service is realized. Taking the example of establishing a system capable of acquiring travel information in real time through the action of shooting two-dimensional codes in a certain city, the deployment comprises the following steps:
(1) firstly, information data obtained from tourism related departments are imported into the system, and information is organized and a two-dimensional code is generated according to each landmark as a unit.
(2) And the two-dimensional code is deployed in the areas with dense tourists, such as stations, docks, airports, tourist attractions, downtown areas and the like.
(3) And the tourist shoots the two-dimensional code through the mobile phone, and the shooting and buying software client software in the mobile phone reads the information and displays the information in the mobile phone, so that various information services taking the current landmark as a central area are provided for the tourist.
(4) Meanwhile, the tourists can exchange data with the server by shooting and buying the software client software and taking the current landmark as a reference so as to realize operations such as sign-in, comment, search, price comparison and the like.
Example two:
the catering discount coupon service platform based on the transaction amount is realized. Taking the establishment of a system which takes discount service of catering enterprises as a core, distributes coupons to general individual users and settles service cost with the enterprises according to actual consumption conditions as an example, the deployment comprises the following steps:
(1) and performing centralized management on enterprise information and coupon information of the catering enterprises, and generating a two-dimensional code uniquely corresponding to each coupon according to internal rules.
(2) The two-dimensional code is deployed in areas which are convenient for consumers to obtain, such as newspapers, magazines, websites, public areas, televisions and the like.
(3) And the consumer shoots the two-dimensional code through the mobile phone, and the shooting and buying software client software in the mobile phone reads the information and displays the information in the mobile phone.
(4) When the consumer uses the coupon at a catering merchant, the software at the client side of the shooting and buying software can uniquely determine the information of the identity of the user and generate a new two-dimensional code by adding the original information of the coupon.
(5) And the camera at the merchant reads the two-dimensional code, and transmits the use record back to the server after confirming the validity of the coupon through software.
(6) And the service platform operator settles the accounts according to the actual transaction (coupon use) data and the catering enterprises.
Example three:
by using the system and the method, the mobile payment is realized through the mobile terminal, for example, the method comprises the following steps:
(1) and the system manages all information related to commodity payment, such as payment accounts, payment modes and the like, and generates a two-dimensional code uniquely corresponding to each commodity according to internal rules.
(2) And the operator publishes the two-dimensional codes and the sales information of the commodities together.
(3) And the consumer shoots the two-dimensional code through the mobile terminal, and the shooting and buying software client software in the terminal can read and display all information related to payment.
(4) And after the consumer confirms the amount and the payment intention, adding the personal information of the consumer on the basis of the original two-dimension code information, generating a new payment two-dimension code for the second time, and sending the new payment two-dimension code to the server.
(5) And the server searches corresponding payment accounts and other information related to payment from the database according to the personal information contained in the new two-dimensional code, generates data containing complete information of both payment parties, and transmits the data to a bank or a third-party payment gateway to complete payment transaction.
The parts not involved in the present invention are the same as or can be implemented using the prior art.
Claims (10)
1. An information processing system for realizing recommendation, transaction and completion by a buyer shooting mode is characterized by comprising a plurality of mobile terminals or communication terminals embedded with buyer shooting software clients, a buyer shooting commodity label generation module and a background information processor, wherein the mobile terminals or the communication terminals are communicated with the background information processor; wherein,
the mobile terminal or the communication terminal embedded with the shooting and buying software client for realizing 'buying at a point' comprises information input equipment, a terminal processor, a commodity label reading module, a terminal communication module and a display, wherein the information input equipment is connected with a corresponding signal input end of the terminal processor, the terminal processor is connected with the commodity label reading module, a display signal output end of the terminal processor is connected with the display, and a communication signal end of the terminal processor is communicated with a background information processor through the terminal communication module;
the patting and buying commodity label generating module is used for generating commodity labels from commodity information or combining the recommending party information and the commodity labels into the commodity labels with the recommending party information, the patting and buying commodity label generating module is connected with the background processor, the background processor is connected with the background communication module,
the background information processor comprises a background processor and a background communication module, the background processor is used for processing transactions, the background processor is connected with the background communication module, and the background communication module is used as a communication signal end of the background processor to be communicated with a mobile terminal or a communication terminal with a communication function and embedded with a shooting and buying software client.
2. The information processing system for realizing recommended transaction, deal, and promotion by clapping buyer according to claim 1, wherein the mobile terminal embedded in the clapping software client comprises a mobile phone, a PDA; the communication terminal embedded with the software client comprises a computer and a television, and the mobile terminal or the communication terminal embedded with the software client is used as a display carrier of the commodity label and used for displaying the commodity label; the software purchase client is downloaded or pre-installed.
3. The information processing system for realizing recommendation of transaction proposal by buyer according to claim 1, wherein the generation module of the commodity label of buyer is stored in a background information processor or a software background of the recommender or a software client connected with the background periodically.
4. The information processing system for realizing recommended transaction settlement by buyer-shooting according to claim 1, wherein said information input device comprises a keyboard, a mouse, a touch screen or an image processing device; the image processing equipment comprises an image acquisition module and an optical identification module, wherein the image acquisition module is a camera, and the optical identification module is an identification module built in a camera chip or an identification module independent of the camera chip.
5. The information processing system for realizing recommended transaction, closing and raising by means of clapping the buyer according to claim 1, wherein the commodity label is a one-dimensional code, a two-dimensional code or a multi-dimensional code; the commodity label clicked through the communication terminal can be a link or a hot area, and is in any packaging form of various links capable of triggering subsequent events; both are the commodity labels which can realize the recommended and proposed instant transaction function through 'shooting'.
6. An information processing method for realizing recommended transaction settlement through a buyer-capturing mode, which applies the information processing system for realizing recommended transaction settlement through the buyer-capturing mode as claimed in claim 1, and is characterized by comprising the following steps:
(a) firstly, a buyer and a seller register as a user who recommends to be provided with the instant transaction information processing system through a mobile terminal or a communication terminal;
(b) inputting personal information as a buyer by the buyer;
the seller inputs commodity information to a background information processor of the information processing system for recommending and extracting instant transaction, generates commodity labels from the commodity information of the seller through a commodity label generation module for shooting and buying, and then releases the commodity labels to various information release platforms in the forms of advertisements and the like;
the method comprises the steps that a recommending party inputs recommended commodity information and recommending party information to a background information processor of a recommended and extracted instant transaction information processing system, a commodity label with recommending party information is generated by a commodity label generating module through a recommended commodity label of a seller and the recommending party information, and the commodity label with the recommending party information is sent to the recommending party;
or the recommending party purchases the commodity label through the recommending party software client and sends commodity information containing the seller and recommending party information to the background so as to complete recommending calculation transaction and extraction;
the method comprises the following steps that a recommender publishes a commodity label with recommender information to various information publishing platforms in an advertisement mode;
(c) the buyer user downloads the shooting and buying processing system client, the buyer uses a mobile terminal embedded with the shooting and buying software client to shoot the commodity label/the commodity label with the recommending party information, or the buyer clicks the action triggering event of the commodity label/the commodity label with the recommending party information through a communication terminal, the commodity label is converted into commodity transaction information through a commodity label reading module, the commodity transaction information is added with the buyer personal information and the transaction confirmation information to generate transaction request information, the transaction request information is displayed to the buyer through a display, and the transaction request information is directly transmitted to a background information processor or after the buyer is confirmed;
(d) and after receiving the transaction request information, the background information processor performs transaction related processing steps to finish recommending and extracting the instant transaction, and performs extraction calculation aiming at the recommending party.
7. The method as claimed in claim 6, wherein in the step (b), the information distribution platform includes but is not limited to internet website, microblog, IM group, forum, search engine, e-commerce agency platform, TV magazine or outdoor advertisement media.
8. The method as claimed in claim 6, wherein in the step (b), the buyer uses a mobile terminal embedded in a buyer software client to shoot the commodity label, the optical recognition module converts the image signal of the commodity label into a computer readable language and outputs the computer readable language to the commodity label interpretation module, and the commodity label interpretation module converts the commodity label into commodity information; or the commodity label is touched by a mouse to obtain the commodity information;
adding buyer personal information and transaction information into commodity information to generate transaction request information, encrypting the transaction request information and sending the encrypted transaction request information to a background information processor, and decrypting the encrypted transaction request information by the background information processor to perform a transaction related processing step;
after the step (b), the background information processor sends the request of confirming the password of the transaction request to the buyer according to the personal information of the buyer, and performs the transaction related processing steps after the password of the buyer is confirmed again without errors.
9. The method as claimed in claim 6, wherein the merchandise tag is a one-dimensional code, a two-dimensional code or a multi-dimensional code; the commodity label clicked through the communication terminal can be a link or a hot area, and is in any packaging form of various links capable of triggering subsequent events; both are the commodity labels which can realize the recommended and proposed instant transaction function through 'shooting'.
10. The method as claimed in claim 6, wherein the buyer, upon completing the installation/upgrade of the buyer client through the recommender, comprises website downloading, label scanning downloading and mobile phone pre-installation, each transaction completed by the buyer user contains the recommender's information, so that the recommender can obtain the contribution of each transaction; wherein, according to the first installation or repeated installation, different extraction proportions and extraction rules of the valid period are established.
Priority Applications (3)
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| CN 201110333639 CN102509231A (en) | 2011-10-28 | 2011-10-28 | Information processing system and method for realizing referral commission real-time transaction through mobile terminals embedded with auction software clients |
| CN201210289449.5A CN102821157B (en) | 2011-10-28 | 2012-08-14 | Use the method and apparatus that bar code image communicates |
| PCT/CN2012/080124 WO2013060183A1 (en) | 2011-10-28 | 2012-08-14 | Method and apparatus for performing communication with barcode image |
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| CN 201110333639 CN102509231A (en) | 2011-10-28 | 2011-10-28 | Information processing system and method for realizing referral commission real-time transaction through mobile terminals embedded with auction software clients |
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| CN201210289449.5A Active CN102821157B (en) | 2011-10-28 | 2012-08-14 | Use the method and apparatus that bar code image communicates |
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Also Published As
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| WO2013060183A1 (en) | 2013-05-02 |
| CN102821157A (en) | 2012-12-12 |
| CN102821157B (en) | 2016-09-07 |
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