CN101978370A

CN101978370A - Acquiring actual real-time shopper behavior data during a shopper's product selection

Info

Publication number: CN101978370A
Application number: CN2009801103182A
Authority: CN
Inventors: 布雷特·B·邦纳; 克里斯托弗·T·耶尔姆; 泰特斯·A·琼斯; 约翰·E·奥斯本二世; 戴恩·B·珀金斯
Original assignee: Sunrise R&D Holdings LLC
Current assignee: Sunrise R&D Holdings LLC
Priority date: 2008-03-21
Filing date: 2009-03-23
Publication date: 2011-02-16
Also published as: BRPI0908846B1; KR20100117150A; WO2009117162A1; RU2010134761A; GEP20135781B; KR101034910B1; EP2255306A4; RU2565012C2; JP4799708B2; EP2255306A1; JP2011515758A; BRPI0908846A2

Abstract

The invention provides systems of acquiring actual real-time shopper behavior data during product selection by a shopper in a store. More specifically, disclosed herein are systems of using a communications network, a First Moment of Truth device and a data collections device to track actual real-time shopper behavior data relating to the presumed locations of shoppers in a store, the time spent and location of time spent by a shopper while considering a product for selection and products chosen for purchase.

Description

Obtain actual real-time shopping person's behavioral data during shopper's product is selected

Require the right of priority of related application

The present patent application cross reference also requires the right of priority of following patented claim: the non-temporary patent application of submitting on March 20th, 2,009 12/408 of the U.S., 581, the non-temporary patent application of submitting on January 14th, 2,009 12/353 of the U.S., 817, the non-temporary patent application of submitting on January 14th, 2,009 12/353 of the U.S., 760, the non-temporary patent application of submitting on July 14th, 2,008 12/172 of United States Patent (USP), 326, the non-temporary patent application of submitting on September 21st, 2,007 11/859,703 of United States Patent (USP), and the U.S. Provisional Patent Application of submitting on March 21st, 2,008 61/070,344, all these patented claims are incorporated into this by reference.

Technical field

The present invention is provided for gathering the system and method for actual real-time shopping person's behavioral data at this when the shopper does shopping in the shop.Particularly, the system and method that obtains shopper's behavioral data the shopper in the shop during the product selection course is provided, be used in key decision-making moment (First Moment ofTruth) before, among and influence the improved system and method that shopper's product is in the future selected afterwards.

Background technology

Understand the behavior of shopper in the shop and for the people of retailer, businessman, data acquisition person and operation wholesale shop, become very important.Up to the present, understanding predicts that then shopper's behavior of commit point (i.e. Guan Jian decision-making moment) is unintelligible.The knowledge of the route of being taked in the shop about the shopper also is unintelligible.Typically, known unique uniform real data is that the shopper has bought a plurality of commodity and leaves the data that obtain behind the shop then; That is, (POS) or image data afterwards when selling.Those of ordinary skill in the art follows the trail of this class rightly by interview and buys to obtain more understanding, and still this interview has still been missed and has been used at shopper's behavior, real-time shopping person's behavior observation at that time and the mark of learning the actual and decision route that the shopper takes in the shop.

Crucial decision-making moment (FMOT) is defined as product and selects, it comprises: the product of 1) considering selection, 2) product of actual selection, 3) shopper considers the time quantum and 4 of selecting a specific products or an a plurality of product to be spent) during the decisive time shopper in the shop with respect to the computed position of product space.

The shopper considers that the time quantum of selecting a specific products or an a plurality of product to be spent is considered to usually in the scope of about three seconds between about seven seconds, but there are differences between different shoppers, those skilled in the art will more fully understand these difference.Those of ordinary skill in the art is known, no matter the real time that needs, FMOT comprises the decision process of shopper's displaying place of little shop or other form in shop, store shelf, end frame, self-help shopping machine, independent exhibit (display), shop.

The hundreds of millions of dollars of the annual cost of the businessman of its commodity of retailer's store merchandising seek during the FMOT and the shopper in the shop, when advance in its path, influence shopper's behavior.Current, about how behavior and to be real-time, experiential understanding that what influences the shopper remains if any secret of shopper during decision-making moment of key.

Although the shopper's behavior when seeking to understand FMOT is very important, but be provided for using this discovery consistently, provide shopper's system whole scene, that work is good of shopping experience also very important, described whole scene is reproducible and really is the tolerance of shopper's whole shopping experience.

Prior art provides: use RFID to follow the trail of that the mobile of product may be useful in the shop in.In retail environment, use the those of ordinary skill in the art of the RFID on the product to will readily appreciate that retail environment (for example grocery store) in all products and often be to comprise the RFID label less than 2% product less than 10%.Even attached on the shopping cart, such adhering to can not provide about the shopper and select and so on useful information from store shelf, end frame etc., can not provide about shopping cart and pass through those local information in the shop with the RFID label.Therefore this method does not provide the understanding that shopper's product is selected.

At United States Patent (USP) the 6th, 659, in No. 344, provide a kind of system that is used to gather about the data of the behavior of shopper in the retail market.Here, scanner is attached on shopping basket and by dosage and removes commodity for detecting by RFID from display rack, and this thus commodity also are equipped with one or more RFID labels.The significant limitation of this method still is the restricted use of the available RFID label on the product in the shop.Owing to depend on RFID, unlikely collection can therefrom obtain shopper's behavioral data of great use of shopper's clairvoyance.

Therefore, what keep is demand to a kind of like this system, buy commodity, shopper by the ability of this system by the position of real-time tracing shopper in whole shop, knowledge, shopper's where having selected in the shop which commodity the shopper selects to have bought and select the decision process of each product of buying to continue knowledge how long, can choose reality and/or real-time shopping person's behavioral data.It is also important that and use all these real-time shopping person's behavioral datas to improve computer assisted realistic model.To be used to strengthen the accuracy of the Computer Simulation of predicting shopper's behavior this comprising.

Summary of the invention

Therefore, the invention provides a kind of system, it is used to obtain and fill contiguous, the actual real-time shopping person's behavioral data of decisive time of the shopper in one or more shops of buying commodity.This system comprises: be positioned at the communication network in shop, the transacter of at least one and communication network efficient communication, and the decision-making moment device that is suitable for being coupled to communicatedly the key of the communication network in the shop.The decision-making moment device of this key is used to collect and one or more contiguous, actual real-time shopping person's behavioral datas of shopper's decisive time of buying commodity.Preferred communication network is many networks.

Preferably, this system sends one or more message that influence to the decision-making moment device of key, with one or more shoppers that buy commodity before the decisive time, among or the decision that influences the shopper afterwards formulate.

When the shopper used the FMOT device, then can follow the trail of the shopper influenced replying or no response of message for one or more.Then, this reply or no response is recorded and is stored as the part of real-time shopping person's behavioral data of shopper.In the replaceable embodiment herein, the systems communicate by herein to shopper's the message that influences is passed to the shopper by the communicator that does not comprise crucial decision-making moment device, for example, and the mp3 device of cell phone, PDA or wirelessly activating.

Real-time shopping person's behavioral data of reality herein comprises that one or more sign (identity), the shoppers that buy commodity that consider to buy select or do not select one or morely to buy the time quantum that commodity spend, and the computed position of shopper in the shop.In addition, actual real-time shopping person's behavioral data comprises: when the product bought of being considered was selected to carry out actual purchase by the shopper, the shopper selected one or more signs of buying commodity of buying.Under the situation of changing mind before the purchase, then such decision also preferably is recorded as the part of actual real-time shopping person's behavioral data and this indication of goods is " non-selected " the shopper who has selected to buy commodity.

As indicated above, this system comprises one or more transacters.Real-time shopping person's behavioral data of reality is sent to one or more transacters, and each transacter is coupled to communication network communicatedly.In practice, transacter obtains and organizes actual real-time shopping person's data.

When shopping, known shopper's computed position.Suppose that the shopper holds crucial decision-making moment device and this FMOT device at its close position and is assigned to this shopper, then know this position.The optimal way of learning shopper's computed position is by continuous or continuous substantially location tracking.That is, crucial decision-making moment device comprises position tracking device, and this position tracking device is created the location tracking data of the time durations of shopper in the shop.Transacter is preferably stored the historic development data that comprise the location tracking data.Replacedly, can with all or to small part location tracking data storage in the decision-making moment device of key.

In practice, crucial decision-making moment device is collected from the moment that about position tracking device and communication network are associated and is begun to about position tracking device and the communication network location tracking data in the not related moment.

In the shop, one or more commodity of buying comprise the computer-readable recording medium that can scan by the decision-making moment device of key on it.This computer-readable recording medium comprises the product mark information of one or more one group of commodity buying each in the commodity and/or bundle (for example six bag soda).

Description of drawings

Although instructions is specifically noted by claims and clear request rights and interests of the present invention, believe according to description below in conjunction with accompanying drawing, will understand embodiment better, the identical identical element of designated in the accompanying drawing, wherein:

Figure 1A-1D provides shopper's end frame in the shop during its decisive time to select the description of product;

Fig. 2 A-2D provide the shopper during its decisive time in the shop from select the description of product along the shop display rack in corridor, shop;

Fig. 3 be illustrate the shopper select in the shop product and when described shopper selects product from the shop, the process flow diagram of the process that between the position tracking device of the maintenance of her close position and transacter, communicates; Wherein, by the communication network in the described shop described communication takes place;

Fig. 4 illustrates the front surface that shopper in the shop is employed, be used for " crucial decision-making moment " device (that is wireless terminal device) of communicating with transacter;

Fig. 5 is the schematic plan view with shop of the exemplary many networks based on the shop that are used to communicate by letter;

Fig. 6 A and 6B are provided at the synoptic diagram that is used to collect exemplary mesh communication network actual, real-time shopping person's behavioral data in the shop;

Fig. 7 A and 7B are provided at the synoptic diagram that is used to collect exemplary starlike communication network actual, real-time shopping person's behavioral data in the shop;

Fig. 8 provides a kind of synoptic diagram that is equipped with the shop of the many networks of example communication, and these many networks have be used to collect a starlike communication network and a mesh communication network actual, real-time shopping person's behavioral data in the shop;

Fig. 9 provides the synoptic diagram in the shop that is equipped with the many networks of example communication;

Figure 10 provides the diagram by the exemplary process of location tracking subsystem operations;

Figure 11 A provides the illustrative embodiments of location tracking subsystem;

Figure 11 B provides the illustrative embodiments of location tracking subsystem;

Figure 11 C provides the illustrative embodiments of location tracking subsystem;

Figure 11 D provides the illustrative embodiments of location tracking subsystem; And

Figure 12 illustrates the rough schematic view of location tracking subsystem.

Embodiment

The present invention provides a kind of system at this, and it is used to obtain with the decisive time of shopper in filling one or more shops of buying commodity real-time shopping person's behavioral data when contiguous, actual.This system comprises the transacter of the communication network that is positioned at around the shop, at least one and communication network efficient communication, and the decision-making moment device that is suitable for being coupled to communicatedly the key of the communication network in the shop.The decision-making moment device of this key is used to collect with one or more shopper's decisive times of buying commodity real-time shopping person's behavioral data when contiguous, actual.Preferred communication network is many networks.

When the shopper used the FMOT device, then can follow the trail of the shopper influenced replying or no response of message for one or more.This then reply or no response is recorded and is stored as the part of real-time shopping person's behavioral data of shopper.In the replaceable embodiment herein, the systems communicate by herein to shopper's the message that influences is passed to the shopper by the communicator (for example, the mp3 device of cell phone, PDA or wirelessly activating) that does not comprise crucial decision-making moment device.

Real-time shopping person's behavioral data of reality herein comprises that one or more sign (identity), the shoppers that buy commodity that consider to buy select or do not select one or morely to buy the time quantum that commodity spend, and the computed position of shopper in the shop.In addition, actual real-time shopping person's behavioral data comprises: when the product bought of being considered was selected to carry out actual purchase by the shopper, the shopper selected one or more signs of buying commodity of buying.If selected the shopper who buys commodity to change mind before buying, then this decision also preferably is recorded as the part of real-time shopping person's behavioral data of reality, and with this indication of goods is " non-selected ".No matter which kind of the shopper makes is selected, and this selection is all by real time record and record.

When shopping, known shopper's computed position.As long as the shopper maintains crucial decision-making moment device and this FMOT device in the position that is close to it and is assigned to this shopper, just know this position.The optimal way of learning shopper's computed position is by continuous or continuous substantially location tracking.That is, crucial decision-making moment device comprises position tracking device or mechanism, and this position tracking device or mechanism generate the location tracking data in the time course of shopper in the shop.Preferably, the transacter storage comprises the historic development data of location tracking data.Replacedly, can with all or to small part location tracking data storage in the decision-making moment device of key.

In practice, Guan Jian decision-making moment device begins assembling position trace data during not related moment of about position tracking device and communication network in about position tracking device and moment that communication network is associated.

Term used herein " actual real-time shopping person's behavioral data " expression shopper's identification data, location tracking data, product scan-data and product are selected the summation of data constantly.Ideally, Shi Ji real-time shopping person's behavioral data also comprises shopper's individual and demographic profile.

Hand-held or the portable electronic devices of the communication network radio operation is here passed through in term used herein " crucial decision-making moment device ", " FMOT device ", " wireless terminal device " or " WED " expression; This device can scan the computer-readable recording medium that will buy on the commodity and/or use the FMOT device to transmit the position of shopper's supposition.

Term used herein " product scanister " expression can scan the device such as the computer-readable recording medium of bar code, UPC code and other machine-readable character and code, and includes but not limited to the imager that can take pictures.Product scan-data in the data of product scanister generation other type disclosed herein.No matter when use phrase " product of scanning " or " select product scan then " or refer to the similar phrase of the scanning of product, all represent scanning the bar code or the computer-readable recording medium of product here.Here, preferred product scanister is the FMOT device.

Any machine readable code of product scanister disclosed herein (for example, FMOT device) is passed through in term used herein " bar code ", " UPC code " and " computer-readable recording medium " expression.

Here represent that by " transacter " one or more switches and having of comprising are used to store the electronic installation of server-class computers of the sufficient memory of mass data.This transacter can be carried out switch, gateway server, the storage computation machine function of (comprising that associated task management server, area of computer aided reservation system computing machine, point of sales terminal, shop inner treater (isp server), location tracking server, commerce server or other are used to handle and/or store the logic engine of data), includes but not limited to all and data function associated described herein.

Term used herein " position of supposition " expression is by one or more electronic installations, and shopper that for example crucial decision-making moment device (FMOT device/wireless terminal device) is followed the trail of or related thing are about the estimated position of known product space.Because the shop is followed the trail of within the FMOT device preferably remain on here and is remained on the position of close shopper's position tracking device, infers shopper's position thus.

Figure 1A to 1D has described shopper 7 during the decision-making moment of key of the shopper in the shop selects the commodity that will buy from end frame 22 product selection course.Although these figure have described the end frame, this process can be used for automatic vending machine, display area or not be placed on any product group on the display rack of one or more standards shop.Figure 1A-1D be intended to the mode of drawing catch the shopper in the shop in the experience of decision-making moment of key.Figure 1A illustrates just its shopper during near the end frame 22 in the shop 5.

Holding the following more specifically decision-making moment device 50 of the key of discussion shopper 7 shown in Figure 1A, 1B, 1C and the 1D, is wireless terminal device 50 (Fig. 4) here.What now, do not illustrate fully in Figure 1A-1D is the location tracking subsystem of operating between transacter and FMOT device 50 by communication network in the shop of hereinafter more abundant description.In practice, FMOT device 50 sends and receives data by one or more information router ones 2.Here, in real time, hold frame 22 when the shopper moves to, be parked in end frame 22 fronts, leave when holding frame 22 then, transacter 23 (Fig. 5,7A and 9) and storing communication network 10 (Fig. 5 and 9) are known the position that maybe can know shoppers in the shop 5.When shopping,, follow the trail of his computed position in whole shop along with the shopper 7 with crucial decision-making moment device 50 saunters.

In Figure 1A, illustrate when shopper 7 considers it and be parked in end frame 22 places when buying selection.In the example here, shopper 7 stand in before for example big row laundry detersive selection.In Figure 1B, shopper 7 has selected product 35 from end frame 22.In Fig. 1 C, the computer-readable recording medium (not shown) on the product 35 that shopper's 7 scannings are selected.When like this scanning product 35, some critical functions take place, with describe successively wherein each.

At first, send the sign of the product 35 that is scanned by FMOT device 50 by shop communication network 10, this transmission receives by one or more information router ones 2 and also finally is sent to transacter 23.

Moment when secondly, transacter 23 product that also writes down and store the shopper is selected.Since can reality in real time in carve assessment shopper 7 advancing in the shop at each, thereby he spends in the time quantum of considering its product alternative choice carefully also is known.Can follow the trail of this time by timing device in the FMOT device 50 or transacter 23.The time of this tracking is called as product here and selects timing data.

The 3rd, because shopper 7 position is in real time known practically in the shop 5, this position is attached to the sign of selected product 35.

At last, selected product is finished and is chosen in transaction, shopper 7 is shown the product of selecting 35 is put into shopping cart, as actual selection buy product 35 and not only indication for considering to buy.

The position of term used herein " location tracking data " expression her vicinity when in whole shop, advancing on the selected element of shopper in the time.A specific region of being paid close attention to can comprise when position tracking device follows the trail of when the shopper saunters in whole shop and during the decision-making moment device of the key of her approximated position, the shopper experiences decision-making shopper's during moment of key close position.

Can begin to assess the interior shopper's 7 in shop 5 behavior in steps according to the institute of above explanation.The whole shopping experience that comprises the shopper 7 of the products that all scanned by tracking in case shopper's actual real-time shopping behavior becomes better understood, can follow the trail of now, analyze and influence his behavior in the shop potentially.Transacter 23 is selecting timing data, location tracking data and product scan-data to edit real-time shopping person's behavioral data that reality is created in the back to product.

In addition, the time quantum that (that is, crucial decision-making moment) spent during the moment that the decision product is selected of the system tracks shopper 7 is here selected timing data to create product.Preferably, consider the time by one of FMOT device 50 or transacter 23 or the two product of following the trail of shopper 7 electronically.When detecting the crucial decision-making of shopper's 7 participations, system starts this timing during moment.

In practice, when the speed that the system when here detects shopper 7 is slower than shopper's mean speed in fact and when the front of the computed position of shopper in shop product display area in the shop, this system detects the participation of shopper during considering to select product.The part of this detection comprises that the product that may buy considers the comparison of time and the typical case of shopper in the shop two relative velocities between advancing.

Then, transacter 23 obtains and tissue products scan-data, location tracking data and product select timing data to create actual real-time shopping person's behavioral data.In the exemplary embodiment, transacter 23 to the shop 5 two or more shopping strokes collect real-time shopping person's behavioral data of the reality that is associated with shopper 7, and establishment shopper 7 behavioral pattern data relevant with specific single shopper.Because transacter 23 is collected the data of therefrom determining shopper's behavioral data, thereby it also creates the shopper consensus data to whole group classify (for example, woman, man, the zone of country, the behavior during vacation etc.).

Further, transacter 23 collect also keep historic development data, these historic development data be from about position tracking device be associated with communication network 10 the time be carved into the collected summation of all described location tracking data basically of the moment that about shopper 7 settles accounts and leaves shop 5.

Transacter 23 is collected each shopper's shopping stroke timing data for each shopping stroke.In alternate embodiments, timing device is collected shopping stroke timing data.Shopping stroke timing data is represented to begin up to the FMOT device and the communication network related moment of 10 disconnections, the time quantum that the shopper is spent in the shop from the key moment that the decision-making moment device 50 of shopper's key and communication network 10 in the shop 5 are associated.

Importantly, the supplier of the product that is used to buy that the shop is arranged can use the behavioral pattern data of actual real-time shopping person's behavioral data, shopper's behavioral pattern data and/or classification, come to determine how in the shop, to arrange their product, in the shop, arrange those products, wherein by the product of arranging them till the geography, how best their product to be fixed a price, and many other products are demographic determines.Similarly, the shop can use the behavioral pattern data of actual real-time shopping person's behavioral data, shopper's behavioral pattern data and/or classification determine with what product be arranged in the one or more products on the show area in what geographic area in what shop, described shop price, be used to influence the one or more display location of one or more products in the shop that influence the content of message and/or offer the shop by supplier of shopper.

In the exemplary embodiment, transacter 23 is as the master data base in the shop-promptly, the main storage vault of its data.Tissue, management and storage are from the data of other member's reception of the communication network 10 in shop on transacter 23 functions.In addition, transacter 23 routes to other element of communication network 10-be FMOT device 50 and information router one 2 with data.

In the exemplary embodiment, transacter 23 has that functipnal capability carries out that ray trace is calculated and blind node (blind node) (that is, the FMOT device 50) position calculation self-position and finally definite its position in shop 5 to determine that it is relevant with information router one 2.Transacter 23 produces product and selects timing data, shopping stroke timing data and actual real-time shopping person's behavioral data.Transacter 23 is preferably in shop 5, but because it can comprise the electronic installation of more than physics, thus transacter 23 can be completely contained in the management place, shop or its can be positioned within the conventional store retail location (brick and mortar retail location) and outside.

As indicated above, FMOT device 50 is suitable for operating as position tracking device, and it is by communication network 10:(1) follow the trail of the computed position of each shopper in the shop and (2) establishment location tracking data.Replacedly, position tracking device communicates near FMOT device 50 and with FMOT device 50 physically, wherein, FMOT device 50 is operated by communication network 10: (1) follows the trail of the computed position of each shopper in the shop, and (2) create the location tracking data.

Fig. 2 A-2D has described to select to occur in along the product display frame place in product corridor 24 except this product, with the shopper's 7 of Figure 1A-1D the similar process of product selection course.

Fig. 2 A illustrates shopper 7 near the corridor, shop 24 that is placed with product 35 on it.In Fig. 2 B, on the display rack of shopper 7 from corridor 24 selected product 35 is selected.Fig. 2 C illustrates shopper 7 and uses crucial decision-making moment device (being FMOT device 50 here) to scan the sign of selected product.When like this scanning, create the product scan-data and send it to the transacter of collecting and organizing these data by the communication network in the shop.Last Fig. 2 D illustrates shopper 7 selected product 35 is put into the shopping cart of following.

Fig. 3 provides detailed description from collect the process flow diagram of data as the behavior of the shopper in the retail environment of general store 5.In first example, be equipped with the shopper of the FMOT device 50 that comprises position tracking device and product scanister to begin in the shop, to do shopping.

FMOT device 50 is communication network 10 wireless association when activating and in the shop.In case after the association, communication network follows the trail of and upgrade each computed position of shopper 7 in the shop constantly by FMOT device 50, wherein, FMOT device 50 preferably is applicable to as position tracking device or with position tracking device and operates explicitly.

Replacedly, if do not follow the trail of constantly and upgrade, then follow the trail of and upgrade each computed position of shopper with certain predetermined space (for example, per 5 seconds, per 15 seconds, per 30 seconds etc.) by transacter 23.The time period that those of ordinary skill in the art understands easily selected tracking and renewal about selected accurate interval be arbitrarily and this interval can abide by the operation policy selection by store manager (or other office workers).As long as selected reasonable time at interval according to the needs of retail environment 5, just satisfied condition of the present invention here.

Enter shopper's shopping process, shopper 7 is in the position of the front of shop display rack (shown in Fig. 2 A-2D) or be not that the selected product 35 bought is selected in the position such as the product display area front of end frame 22 (shown in Figure 1A-1D) of shop display rack.In case select, the shopper is scanned the bar code of choosing product 35 of selecting purchase.By selecting constantly or selecting constantly after a while scanning bar code soon, the sign of the selected product 35 of shopper's 7 registrations.Owing to learn shopper's computed position via the position tracking device that is positioned at FMOT device 50, therefore by its last display location or very near last display location place scan to buy choose product 35, also register this position.When this scans, the sign of product can be sent to proper device by communication network such as the transacter 23 that is connected to communication network (Fig. 5 and 9), maybe the sign of product can be stored in the storer on the FMOT device 50 or above both.

As indicated above, (that is, preferably constantly or near constantly) shopper's the advancing in shop 5 of utilizing the position of the sign of known selected each product 35 and known its selection to follow the trail of.By collecting this data, can gather shopper's behavior in real time and (for example, when shopper's shopping stroke finishes) assessment shopper's the behavior in real time or at after a while some place.

In the exemplary embodiment, in case having gathered her, shopper 7 wishes all commodity of buying, she includes but not limited to: in the cashier payment, by FMOT device 50 Pay Bills, online pre-paid bill etc. to leave shop 5 with one or more following method of payment checkouts.

Shop 5 comprises one or more products of showing in the shop.In the exemplary embodiment, each of one or more products comprises bar code.The shopper buys from the product that the described one or more products that are arranged in the shop are chosen.

Then, shopper 7 utilizes 50 scannings of FMOT device to belong to the computer-readable recording medium of the product of choosing 35 to create the product scan-data according to the product 35 that is scanned.This product scan-data includes but not limited to the sign (by title and/or in-line coding) and the price of each product.In the exemplary embodiment, the product scan-data also comprises the supplier's in goods producer or shop sign.The product scan-data can also comprise that the shopper chooses the weight of the product of buying 35 or the tolerance (volume) of some similar units.Preferably, the product scan-data has been incorporated the date and time stamp that scans the time that belongs to the computer-readable recording medium of choosing product 35 into.

The communication network 10 that comprises in disclosed here one or more systems is communication multi-networks, and this expression communication network 10 comprises two or more similar or not similar communication networks 10.For example, communication multi-network comprises two mesh communication network at least, and each FMOT device 50 is operated by mesh communication network.The replaceable example of communication multi-network comprises the communication multi-network with at least one mesh communication network and at least one starlike communication network, and wherein, the FMOT device 50 is here operated by this communication multi-network.In addition replacedly, communication multi-network can comprise two or more starlike communication networks.

In the preferred practice here, communication network 10 comprises " the mesh network organizer " as the wireless device in the mesh communication network.The mesh network organizer routes to information router and central store computing machine with information (also being referred to as grouping or data), and from information router and central store computing machine routing iinformation.In one embodiment, the mesh network organizer routes to information router and transacter 23 with the location tracking data, and from information router and transacter 23 route location tracking data.In one embodiment, the mesh network organizer communicates by Ethernet cable and transacter, carry out radio communication by mesh communication network and other electronic installation that is connected to mesh communication network simultaneously, described other electronic installations comprise but are not limited to: information router, FMOT device 50, smart shopper car, HVAC monitor and controller, security system, flowmeter counter and those skilled in the art's prediction are connected to other electronic installations of mesh communication network.

Communication between the information router one 2 can be wired or can not be wired.Communication between information router one 2 and the mesh network organizer can be wired or can not be wired.On the mesh network organizer function location tracking data of shop member's (associate) wireless terminal device and shopper's FMOT device 50 are routed to one or more supvrs here.Because the mesh network organizer is by the radio transmitting data, thereby it is to other member's broadcasting or radiate radio waves of mesh communication network.

By the radio device in the starlike communication network of term used herein " data communication radio device " expression.Data communication radio device used herein is represented the concentrator-node (being also referred to as Centroid) of starlike communication network.The data communication radio device routes to FMOT device 50 and transacter 23 with data message (also being also referred to as grouping or data), and from FMOT device 50 and transacter 23 route data information.In one embodiment, when communicating by letter with transacter, the data communication radio device sends data by the circuit of Ethernet cable for example, and carries out radio communication by star-network and FMOT device 50, smart shopper car and/or other the blind node and the electronic installation that are connected to starlike communication network simultaneously.Replace strictly communicating along straight line, the data communication radio device is to other member's broadcasting or radiate radio waves of starlike communication network.

By the fixed reference end node in term " information router " the expression mesh communication network, it receives information and by mesh communication network information is sent to crucial decision-making moment device, mesh network organizer, out of Memory router and other network equipment by decision-making moment device, mesh network organizer, out of Memory router and other network equipment of mesh communication network from key.Wirelessly or by cable communicate with out of Memory router and mesh network organizer on the information router feature.In the exemplary embodiment, the information router communicates by mesh network organizer and transacter.Each information router comprises a radio device.Example includes but not limited to following: Texas Instrument's model 2430 and 2431.

The equipment that at least three microcontroller lists do not have (MCU) radio device represented to hold here in term " many network routers ", wherein, at least one is as the information router of mesh communication network, and at least two data communication radio devices as starlike communication network.Two in these at least three radio devices can be Texas Instrument's model 2430 or 2431, but the 3rd radio device must be such as the more controller of epistasis energy that has more than the model 243x of the Texas Instrument series.Wirelessly or by cable and other many network routers communicate on many network routers function.Many ideally network routers wirelessly with FMOT device 50 and shop and management place, shop in employed other electric installation of shopper, member and supvr communicate.Many network routers communicate by many network organizations device and transacter.

Term used herein " many network organizations device " expression replaces the many network routers that are equipped with the mesh network organizer of the general information router of mesh communication network.Therefore, comprise in the embodiment of a starlike communication network and a mesh communication network that at communication multi-network both operate many network organizations device as the mesh network organizer of the data communication radio device of the starlike communication network that exists in the communication multi-network and mesh communication network.Can wirelessly or by cable and many network routers communicate on many network organizations device function.Ideally, although radio communication is possible, many network organizations device also communicates by the cable and the transacter of for example Ethernet cable.

In some embodiments of this system, transacter is associated the real-time shopping person behavioral data of product space map with reality.Described association is very valuable data, and shop and supplier etc. can use these data to influence the shopper better with the decision-making moment in key.Utilize improved mode to influence the shopper, their product is selected to become to estimate that further this is of value to shop and supplier's business model certainly.

Fig. 4 illustrates the decision-making moment device 50 of exemplary key used herein.Particularly, Fig. 4 provides the front view of the front surface of the FMOT device with many interface buttons.FMOT device 50 is preferably battery powered and preferably chargeable here.It has the ability that searches out the existing communication network here and himself is associated to (that is, wirelessly being connected to) existing communication network.FMOT device 50 here can be to reduce the device of function or the device of complete function.Preferably, FMOT device 50 comprises scanner 25 (not shown) that are used for by shopper's 7 items scanning, so that one or more commodity that scanned are put into shopping cart.Here, FMOT device 50 is as the blind node in the existing communication network.

Exemplary FMOT device 50 comprises the location engine that is driven by one or more micro controller units (MCU).The illustrative embodiments of MCU is the MCU of Texas Instrument model C C2431.CC2431MCU programmes with specific algorithm, for example, uses the ray trace calculating of determining its position from the input of FMOT device 50.Employed position algorithm is based on signal strength indicator (RSSI) value that is received in the CC2431 location engine.When distance increased, the RSSI value reduced.

Fig. 5 provides the exemplary schematic plan view in shop 5.Particularly, Fig. 5 illustrates the vertical view of the part in shop, and wherein, shopper 7, member 8 and supvr 9 are positioned at communication network 10 and are associated at communication network 10, to carry out radio communication between the member of communication network 10.

In the exemplary embodiment, communication multi-network is positioned at inside, shop with on every side.In the exemplary embodiment, two-dimentional X and Y grid or three-dimensional X, Y and Z grid are superimposed upon on the store map.In these embodiments, assign each device on the fixing communication network and make it know its position coordinates on grid.

Fig. 5 illustrates the illustrative embodiments of communication multi-network, and wherein, communication multi-network comprises one or more mesh communication network 14 and one or more starlike communication network 16.For the clearest, Fig. 5 illustrates a plurality of many network routers 11, and it is operated for one or more mesh communication network and one or more starlike communication network.Therefore, each many network router preferably comprises the assembly that is used for by described one or more mesh communication network and one or more starlike communication network transmission data.In the exemplary embodiment, shopper, member and supvr separately by multi-network communication line 6 and many network routers be connected to one or more mesh communication network of communication multi-network 10 and one or more starlike communication network 16 both.

In example embodiment, each many network router is placed in the shop shopper's shopping position that is beyond one's reach.The exemplary placement zone of each many network router is near the ceiling in shop or in ceiling.Although it is optional, each many network router 11 preferably holds at least three radio devices: first radio device is as the information router one 2 (shown in Fig. 6 A, 6B and 9) of one or more mesh communication network 14, and at least two multi radio devices are as the data communication radio device 20 (shown in Fig. 7 A, 7B, 8 and 9) of one or more starlike communication networks 16.

In Fig. 5, system communications line 19 is shown each many network router 11 is connected to one or more transacters 23.System communications line 19 can be wireless or wired.Preferably, system communications line 19 is wired and illustrates to indicate them with solid line to be wired in Fig. 5.The Ethernet cable is the exemplary wired connection device between each many network router 11 and the one or more transacter 23.Example system order wire used herein is the order wire of those types of using in the ether Physical layer that is suitable for operating under IEEE 802.3 communication standards.Exemplary Ethernet cable is " twisted-pair feeder ": RJ45 and CAT-x copper cable type.This cable is designed to be convenient to by copper cable with high-quality and high speed digital ground transferring voice and data.

Multi-network communication line 6 corresponding to the transmission region between the many network routers 11 in the mesh communication network 14 also is shown among Fig. 5.Although represent the multi-network communication line with straight line for illustrative purposes, in practice, the multi-network communication line needn't be straight line, but is the circular transmission region that sends from each many network router more accurately.Also between many network routers and shopper, member and supvr, the multi-network communication line is shown.Although not shown, multi-network communication line also (1) is connected to other supvrs, member and shopper with the supvr; (2) member is connected to supvr, member and shopper; (3) shopper is connected to member and supvr, but preferably shopper 7 is not connected to other shoppers 7; And (4) are connected to member and supvr with dealer.Multi-network communication line 6 by each many network router sends actual real-time shopping person's data and from the shopper do shopping and/or employed wireless terminal device and/or smart shopper car receive reality when mobile real-time shopping person's data in the shop.

Each many network router 11 preferred operations be used for one or more mesh communication network 14 and one or more starlike communication network 16 both.Many network routers comprise at least three micro controller units (MCU).A MCU is used for one or more mesh communication network, and at least two MCU are used for one or more starlike communication networks.Each MCU is preferably SOC (system on a chip) type MCU, and comprises control module, one or more register, some ROM, some RAM and ALU (ALU).

Because the ability of the CC2431MCU of Texas Instrument is easy to send data by mesh communication network 14 and one or more starlike communication network 16 with the predetermined data transfer rate, thereby the CC2431MCU of Texas Instrument is as one exemplary MCU at least two radio devices that use in the radio device of one or more mesh communication network 14 and the one or more starlike communication network 16.In addition, CC2431MCU can provide position detecting function in the communication multi-network 10 here.Replacedly, the CC2430MCU of Texas Instrument is as one exemplary MCU in two radio devices that use in the radio device of one or more mesh communication network 14 and the one or more starlike communication network 16.The 3rd radio device at least three radio devices of many network routers 11 be than the radio device of Dezhou instrument CC243x series more epistasis can radio device.

In practice, the data transmission rate preferred disposition in the mesh communication network 14 is per second 125 kilobyte (KB/s) at least.Data transmission rate preferred disposition in the one or more starlike communication networks 16 is per second 250KB/s at least.Interface between shopper and the communication multi-network 10 is wireless and the shopper passes through this interface of blind node visit.

Fig. 6 A provides the signal performance of the exemplary mesh communication network of using among herein the present invention 14.Here provide the information router one 2 that carries out radio communication along the member of netted order wire 17 and one or more mesh communication network.The member of one or more mesh communication network comprises blind node, weighing device and one or more mesh network organizer 13.

Netted order wire 17 can be wired or wireless.Preferably, netted order wire is not actual Wireline, but attempts to describe to form the information router one 2 of one or more mesh communication network 14 and such as the direction and the existence of the radio communication line between other assembly of one or more wireless terminal devices 40 and mesh network organizer 13.The mesh network organizer is connected to one or more transacters 23 along system communications line 19 (shown in Fig. 5,7A, the 7B, 8 and 9).One or more mesh communication network provide a lot of benefits, comprising: low-power consumption, low operating cost, define efficient communication and the low cost of safeguarding in the space.

As shown in Figure 6A, information router one 2 have with one or more mesh communication network 14 in the ability that communicates of at least one out of Memory router one 2.Preferably, information router one 2 can communicate with each other mesh network member, for example at least one blind node 50.

In the exemplary embodiment, one or more mesh communication network 14 are to adopt two kinds of a kind of Local Area Network that connect in arranging.A kind of layout is a full-mesh topology, and another kind of the layout is the partial mesh topology.In full-mesh topology, all information router ones 2 wirelessly connect each other, and can receive information from each the out of Memory router in one or more mesh communication network and send information to each out of Memory router.In the partial mesh topology, each information router wirelessly be connected in the information available router in one or more mesh communication network some rather than all.

Suitable data by one or more mesh communication network transmit and comprise position data and non-location information data, for example member and speech data between the supvr and the digital massage by one or more mesh communication network.Yet in a preferred embodiment, one or more mesh communication network are limited to the little packet such as the position data that comprises X and Y position coordinates.Preferably, the location tracking function of communication multi-network 10 is carried out on mesh communication network, and such as the bigger packet of non-location information data by one or more starlike communication network transmission.Information router one 2 needn't intercom mutually, but provides position data to each the blind node 50 that includes but not limited to wireless terminal device and smart shopper car.

Here, in the exemplary embodiment, the position tracking device related with blind node 50 is by triangulation software or be installed in the X and the Y position coordinates of other location tracking computed in software they self on the blind node.The information router is known their X and Y position coordinateses separately.In the exemplary embodiment, their X and Y position coordinateses separately of one or more transacter 23 announcement information routers.The information router is connected to mesh network organizer 13 by order wire 19 (shown in Figure 6), and is connected to one or more transacters 23 (Fig. 1 and 2 B).

The illustrative embodiments of mesh communication network 14 used herein is ZIGBEE networks 15.As shown in Figure 6A, ZIGBEE network portion ground is made of the net of information router one 2, each information router one 2 one or more information routers in the ZIGBEE network thus sends the information of transmission and the information that the one or more information routers receptions in the ZIGBEE network are transmitted, that is, with full-mesh topology or partial mesh topology.

Use the benefit of ZIGBEE network 15 conducts exemplary one or more mesh networks 14 here to have several.ZIGBEE network in the mesh communication network (for example uses density because of its low-power consumption, low implementation cost, high assembly, for a mesh communication network, if not using hundreds of, also use tens information router ones 2 and/or FMOT device 50), with and simple communication protocols be known.The ZIGBEE network tends to use in the cordless communication network that needs low data rate and low-power consumption.

In the minimum form of ZIGBEE network, the ZIGBEE network here comprises one or more information router ones 2, at least one mesh network organizer 13 and one or more blind node 50.The mesh network organizer is the device by the one or more information router route datas in the ZIGBEE network.The mesh network organizer is connected to one or more transacters 23 by system communications line 19.ZIGBEE network 15 can be no beacon type or in the beacon type any arranged.

ZIGBEE network 15 can be no beacon type or any is arranged in the beacon type.In the network (that is, the beacon exponent number is 15 network) that no beacon enables, information router one 2 has the data sink of the sustained activation of being preferably.The ZIGBEE network that no beacon enables type allows the heterogeneous network of multiple arrangement type, and wherein, some devices receive constantly, and other device only just sends detecting when irritating from the outside such as the member of the ZIGBEE network of blind node.

The known example of the element in the heterogeneous network is the lamp with wireless light switch.The ZIGBEE node at lamp place receives constantly, and this is that battery powered light switch keeps " dormancy " or do not activate up to light switch being rotated because it is connected to the power supply of lamp.Activate light switch then, send order, confirmation of receipt and be back to the state that does not activate to lamp.In the network that beacon enables, the information router in the ZIGBEE network sends periodic beacon to other network node such as blind node, to confirm existing of they.In the ZIGBEE network that exemplary beacon enables, blind node and the power down between beacon of information router, thus reduce their dutycycle and prolong battery life when can use.

In the network that no beacon enables, although some information routers can not activate in the communication multi-network, owing to some other at least information router activates always, thereby power consumption may be higher.In the exemplary embodiment, the interior full detail router of communication multi-network all activates constantly basically.In order to save electric power, the ZIGBEE network of beacon type is exemplary for the grocery store.

Fig. 6 B is provided for the exemplary signal performance of the function of the one or more mesh communication network 14 among herein the present invention.This Fig. 6 B illustrate one or more mesh communication network 14 the most at last the data such as between the member of information router one 2 and blind node 50 of one or more mesh communication network be sent to one or more transacters 23.

Fig. 7 A provides the exemplary performance of one or more starlike communication networks 16.Here, no matter data communication radio device 20 is installed in they self the device or is installed in the information router one 2 (as shown in Figure 1) in many network routers 11, all not directly intercommunications mutually, but alternatively directly communicate with one or more transacters 23 along system communications line 19.

One or more starlike communication networks 16 are particularly useful for communication multi-network 10 and are important.One or more starlike communication networks are the exemplary communication network of communication multi-network that need the data stream of higher data transfer rate in order to carrying for speed and efficient.Preferably, one or more starlike communication networks are used to transmit non-location information data, such as speech data, picture, video, financial transaction data and other data type, it is suitable for substituting about 125KB/s transfer rate or the transfer rate of 250KB/s at least except the about 125KB/s transfer rate that is provided by one or more mesh communication network that is provided by one or more mesh communication network most.Yet can send by one or more mesh communication network 14 need be by the non-location information data of the higher data transfer rate that one or more starlike communication network provided.

The exemplary one or more starlike communication network is here operated in Institute of Electrical and Electric Engineers (IEEE) 802 communication protocols.IEEE 802 is meant one group of ieee standard handling LAN (Local Area Network) and Metropolitan Area Network (MAN).More specifically, IEEE 802 standards only are confined to transmit the network of the packet of carrying variable-size.On the contrary, in network, send data with unit weak point, the homogeneous size that is called as the honeycomb that uses in for example honeycomb electricity work based on honeycomb.Although be exemplary, generally acknowledged one or more starlike communication networks 16 can be operated in including but not limited to a plurality of communication protocols of following agreement: bluetooth (IEEE 802.15.1 and 802.15.2), WIMEDIA (IEEE 802.15.3), WI-FI (IEEE 802.11b), Wi-Fi5 (IEEE 802.11a/HL2), and other wireless protocols of example protocol 802.15.4 as indicated above.

Fig. 7 B provides the exemplary performance of communication multi-network 10.Fig. 7 B is clearly shown that: the information router one 2 of one or more mesh communication network 14 provides signal to FMOT device 50.In Fig. 7 B, the information router provides the X and the Y position coordinates of information router to FMOT device 50.FMOT device 50 or himself the necessary calculating in position in X and Y position coordinates is provided, or send out signal by one or more starlike communication networks 16 to one or more shop server 29 such as the location tracking server and calculate with the level at communication multi-network 10.In arbitrary situation, one or more transacters 23 (shown in Figure 5) or location tracking server are learnt each FMOT device 50 by the data that exchange between the blind node of one or more mesh communication network and information router position.

In the exemplary embodiment, by data communication radio device 20, switch 25, gateway server 27 and frequent suitable shop server 29, carry out such as all basically substantial communication between the FMOT device 50 of wireless terminal device and smart shopper car as the location tracking server.

Fig. 8 provides the exemplary performance of communication multi-network 10.Fig. 8 clearly illustrates: the information router one 2 of one or more mesh communication network 14 provides signal to the FMOT device 50 that comprises wireless terminal device and smart shopper car, wherein, as top illustrative embodiments, FMOT device 50 is associated with one or more position tracking devices.

In Fig. 8, the information router provides the X and the Y position coordinates of information router to blind node.Blind node or its necessary calculating of self-position in X and Y position coordinates is provided, or they send out signal by one or more starlike communication networks 16 to one or more shop server such as the location tracking server.As mentioned above, one or more transacters and location tracking server can carry out ray trace and location tracking calculating.In arbitrary situation, the position that one or more shop server are learnt each blind node by the data of exchange between the FMOT of one or more mesh communication network 14 device 50 and information router one 2..In the exemplary embodiment, replace following the trail of evaluation work at the enterprising line position of blind node, the location tracking server carries out described evaluation work.

Location tracking calculates the information (X of nearest information router and Y position coordinates) of using blind node to offer the location tracking server.(to blind node) nearest information router receives the X and the Y position coordinates of blind node from mesh network organizer 13, and mesh network organizer 13 receives X and Y position coordinates from the location tracking server.Under any circumstance, blind node and location tracking server are learnt the position (shown in Figure 5) of the blind node on the map in shop by one or more mesh communication network 14 of communication multi-network 10.

Fig. 9 illustrates alternative illustrative embodiments, has the exemplary schematic top plan view in the shop of a plurality of starlike communication networks 16.Fig. 9 also illustrates one or more mesh communication network and combines with a plurality of starlike communication networks.Those skilled in the art is easy to recognize: although Fig. 9 illustrates a plurality of starlike communication networks and one or more mesh communication network, yet communication multi-network 10 includes only a plurality of starlike communication networks and do not have one or more mesh communication network also is possible.

In Fig. 9, as among Fig. 5, netted order wire 17 is shown each information router one 2 is connected to mesh network organizer 13 in the one or more mesh communication network 14.In addition, netted order wire is present between the interior information router of mesh communication network.In practice, although for illustrative purposes the circuit table of communicating by letter is shown straight line, it needn't be straight line.But each the information router that can operate in one or more mesh communication network produces limited communication zone, by the intercommunication between this communication zone generation information router.

System communications line 19 is shown connects data communication radio device 20 and one or more transacter 23.System communications line is shown connects mesh network organizer 13 and one or more transacters 23.For the communication multi-network 10 that comprises two or more starlike communication networks 16, each data communication radio device of in the one or more starlike communication network that will illustrate by system communications line each is connected to one or more transacters 23, and described one or more transacters 23 are operating as communication multi-network all members' master network telegon basically.

Figure 10 is provided in real time determining the process flow diagram of illustrative methods of the position of the FMOT device 50 in the communication network.In practice, FMOT device 50 sends the signal that nearest information router one 2 is received in the communication network, and this communication network is preferably the ZigBee mesh communication network 15 of communication multi-network 10.The signal that FMOT device 50 sends seeks to set up its position in the shop.As the response to signal transmitted, each information router one 2 sends it back the signal of representing himself position to FMOT device 50.Has the signal intensity of following that blind node can be measured from each received signal of information router.

Next, after having measured the signal intensity of each received signal and being learnt by FMOT device 50 thus, blind node select uses with this signal intensity and calculates it about position of information router and calculate its position along the X and Y coordinates system thus as the ray trace of input.In case calculate, blind node is sent to one or more transacters by network with its X and Y position coordinates collection, and each position of blind node can be stored and be followed the trail of to one or more then transacters in whole shop.

Ideally, the operation of one or more methods is here also adjusted and control to each the FMOT device 50 in one or more transacters or the location tracking server (not shown) tracking shop thus.Equally ideally, be equipped with in the time durations of operating in the shop of the communication network here at each FMOT device 50, the location tracking subsystem is operated constantly or substantially constantly to follow the trail of the position of each FMOT device 50.Therefore, the above-described process of Figure 10 preferably takes place substantially constantly, and the feasible position that can calculate any given blind node in the shop is also all learnt by one or more transacters 23 (Fig. 5 and 9) and store per thus quarter.Blind node in the shop all positions or basically this storage of the blind node location of all positions make up shopper's behavioral pattern data, it comprises the important history of the computed position of blind node in the shop.

During the commodity that in the location engine of blind node partly is installed in the employed FMOT device 50 of shopper with the scanning shop, will buy, gather actual real-time shopping person's data by one or more transacters.Real-time shopping person's data of gathering this reality are very important, and it can be stored to make later analysis or to be sent to one or more interested parties (for example, consumer products companies) simultaneously.Up to now, seldom can follow the trail of shopper's behavior of the reality such as selecting in the company of their article of retailer's store merchandising, but alternatively use electronic simulation and coarse sales data to be similar to shopper's behavior and to influence their consumption in retail shop at this selection product constantly.

Along with the appearance of disclosed technology, when the end that requires retail shop that its product at end frame 22 places is placed on the corridor as the promoter reaches the time of scheduled volume now, retail shop can: (1) measures shopper's flow of end frame peripheral; (2) determine how long the shopper keeps approach end frame 22; (3) the identification shopper from the scanning of end frame 22 (Figure 1A-1D) and be placed into they shopping cart and/or after pay and take-home any and entire service.Therefore, here by means of this ability of the present invention before product is selected or in actual real-time shopping person's behavior is provided clairvoyance-shop know this behavior in decision-making moment of key as indicated above.Monitor in real time and shopper's behavior of this reality of classifying is the great change of this shopper's assessment and the essence analyzed.This variation is provided support by the ability of the present invention here,, is used to locate one or more methods of the computed position of shopper in the shop that is.

Figure 11 A, 11B, 11C and 11D provide the process flow diagram of the exemplary position tracing subsystem of disclosed invention.In Figure 11 A, their position of all information router ones in its transmission ranges of FMOT device 50 inquiry 2.Each information router one 2 in this scope is sent to FMOT device 50 with its position coordinates.At least two information router ones 2 are sent to FMOT device 50 with their positional information.The positional information that belongs to information router one 2 is according to the X and Y coordinates on the map that is superimposed upon the shop, longitude and latitude coordinate, or the known position data of other those of ordinary skill in the art.

Figure 11 A provides as the communication multi-network of step 410 to the exemplary non-beacon as shown in the step 425, and wherein, blind node initiates to contact with information router one 2.On the contrary, Figure 11 B provides as step 460 to the exemplary beacon mesh communication network as shown in the step 470, and wherein, information router one 2 periodically and regularly sends out signal to any device that may detect sunrise, in this case, this any device is blind node 12.Except this difference, the location tracking subsystem of Figure 11 A and Figure 11 B is identical.

In Figure 11 A and Figure 11 B, the necessary ray trace of real-time position information of determining to belong to FMOT device 50 is calculated and is undertaken by FMOT device 50.FMOT device 50 positional information that will belong to blind node is sent to the data communication radio device then, and the data communication radio device provides this positional information to one or more transacters 23 then.

Figure 11 C is provided for determining one or more illustrative methods of the position of FMOT device 50 in communication multi-network 10.In Figure 10,11A and 11B, FMOT device 50 carries out ray trace and calculates, thereby calculates himself X and Y coordinates in the shop.In Figure 11 C and 11D, blind node is also measured the intensity of the signal that is received from the available information router, but in case blind node measurement the intensity of the signal that received from information router one 2, then blind node is sent to data communication radio device 20 by communication network with these measured signal strengths, and data communication radio device 20 sends measured signal intensity to one or more transacters 23 then.Then, transacter uses measured signal intensity to carry out ray trace calculating as the input of relevant ray trace calculating.The output of this calculating is the position that is represented as the X of the blind node of measure signal intensity and Y position coordinates collection.

Figure 11 C provides as step 505 to the exemplary no beacon communication multi-network as shown in the step 520, and wherein, blind node initiates to contact with information router one 2.On the contrary, Figure 11 D provides as step 565 to the exemplary beacon mesh communication network as shown in the step 575, and wherein, the information router periodically and regularly sends out signal to any device that may intercept.Except this difference, the location tracking subsystem of Figure 11 C and Figure 11 D is identical.

Other illustrative embodiments of unshowned location tracking subsystem comprises the illustrative embodiments of top Figure 11 A, 11B, 11C and 11D, wherein, shown in the many networks of example communication of Fig. 5, substitute each information router one 2 and each data communication radio device 20 with many network routers 11.

Figure 12 illustrates the rough schematic view of the location tracking subsystem that is used for position probing.Each information router one 2 is static state (that is, the not moving) nodes that are placed on the known position in the shop 5 and keeps static.For simply, each information router one 2 know the position of himself and can ask and by send signal tell other node in the synoptic diagram or other assembly its where.

Information router one 2 can be at the enterprising line operate of various types of MCU.For example, the suitable MCU of Texas Instrument is model C C2430, CC2431 and or CC2420.

In the exemplary embodiment, when each the information router one 2 of blind node 50 in scope when here received and comprise the packet of X and Y coordinates, FMOT device 50 automatically added the RSSI value to the grouping that is received.This RSSI value preferably goes up average at 8 first code-element periods (128 μ S).In the exemplary embodiment, this RSSI value shows as a byte value, as 2 the complemented value that symbol is arranged.When the F1FO from CC2431 reads grouping, byte second from the bottom will comprise the RSSI value of measuring after 8 code elements that receive actual packet.Even caught the RSSI value when receiving packet, this RSSI value will be reflected in the intensity of this signal intensity that receives constantly or also may reflect the signal power that belongs to the data that received.

The blind node 50 here can preferably comprise the register that is called RSSI.The aforesaid identical value of this register holds, but when receiving grouping, do not latch.Therefore this register value can not be used for further calculating.The RSSI value that latchs that only is attached to received data can be interpreted as the just accurate RSSI value of measuring when receiving these data.

The signal intensity that is received is the power that sent and the function of the distance between transmit leg and the take over party.In the illustrative embodiments of this system, along with the increase of distance, the signal intensity that is received reduces, shown in following equation:

(lolog)10RSSI＝-nd+A

Wherein, n is the signal propagation constant, is also referred to as spread index; D is the distance apart from transmit leg; A is the signal intensity that receives one meter distance.

If use information router one 2 very little, then become bigger, and the RSSI value of a mistake can seriously change the position that calculates from each the influence in each information router.In this background, if the RSSI value representation of mistake for example because multipath or signal are stopped by wall or other barrier with the incongruent RSSI value of theoretical value.Therefore, comprise that in environment a plurality of information routers are favourable such as the shop.

This written description uses the example that comprises optimal mode to come open the present invention, and can make any technician of this area make and use the present invention.But the scope of authority of the present invention defines by claim, and can comprise other example that those skilled in the art can expect.If comprise the equivalent structure element that has with the unsubstantiality difference of the literal language of claim if these other examples have the structural detail different with the literal language of claim or they, then these other examples are intended within the scope of the claims involved.

Claims

1. one kind is used to obtain and approaches the system of shopper at real-time shopping person's behavioral data of filling one or more reality of buying the moment of making decision in the shop of commodity, and described system comprises:

A. be positioned at described shop communication network on every side;

B. at least one transacter, it is effectively communicated by letter with described communication network; And

C. Guan Jian decision-making moment device, it is suitable for being coupled to communicatedly the described communication network in the described shop, and the decision-making moment device of each described key is collected real-time shopping person's behavioral data of the described reality of the decisive time approach described one or more described shoppers that buy commodity thus.

2. system according to claim 1, wherein said system sends one or more message that influence to the decision-making moment device of described key, with before described one or more described shoppers' that buy commodity decisive time, during or the decision that influences described shopper afterwards formulate.

3. system according to claim 2, wherein said shopper for described one or more influence message reply or no response is recorded and is stored as the part of real-time shopping person's behavioral data of described shopper.

4. system according to claim 3, the communicator of the decision-making moment device by not comprising described key wherein will be passed to described shopper by described systems communicate to described shopper's the described message that influences.

5. system according to claim 1, real-time shopping person's behavioral data of wherein said reality comprises: is considered that buy described one or more buy the sign of commodity, described shopper is used to select or do not select and describedly one or morely buy the time quantum that commodity spend, and the computed position of described shopper in described shop.

6. system according to claim 5, real-time shopping person's behavioral data of wherein said reality comprises that described shopper selects described one or more signs of buying commodity of buying.

7. system according to claim 6, real-time shopping person's behavioral data of wherein said reality comprises described one or more signs of buying commodity of the non-selected purchase of described shopper.

8. system according to claim 5, real-time shopping person's behavioral data of wherein said reality is sent to one or more described transacters, and wherein, described transacter is coupled to described communication network communicatedly.

9. system according to claim 8, wherein said transacter obtains and organizes real-time shopping person's data of described reality.

10. system according to claim 8, wherein each described shopper has the position of supposition in described shop, and the position of each described shopper's described supposition has the decision-making moment device of the described key of the adjacent position that remains on each described shopper thus.

11. system according to claim 10, wherein the decision-making moment device of each described key comprises position tracking device, and described position tracking device is operated to create the location tracking data.

12. system according to claim 11, wherein said transacter storage historic development data, described historic development data consist essentially of all described location tracking data.

13. system according to claim 12, the decision-making moment device of wherein said key begins to disconnect the related described moment to about described position tracking device and described communication network from the moment that about position tracking device and described communication network are associated and collects described location tracking data.

14. system according to claim 1, wherein said one or more commodity of buying comprise that thereon computer-readable recording medium for the scanning of the decision-making moment device of described key, described computer-readable recording medium comprise described one or more each product mark information of buying in the commodity.

15. system according to claim 1, wherein said communication network is a communication multi-network.

16. system according to claim 15, wherein said communication multi-network comprises at least one mesh communication network and at least one starlike communication network.

17. system according to claim 15, wherein said communication multi-network comprises a plurality of starlike communication networks.