CN101815160A - TV network advertisement publishing system and method - Google Patents
TV network advertisement publishing system and method Download PDFInfo
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- CN101815160A CN101815160A CN201010136003A CN201010136003A CN101815160A CN 101815160 A CN101815160 A CN 101815160A CN 201010136003 A CN201010136003 A CN 201010136003A CN 201010136003 A CN201010136003 A CN 201010136003A CN 101815160 A CN101815160 A CN 101815160A
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Abstract
The invention discloses a TV network advertisement publishing system which comprises an advertisement information input device, a data encapsulation device, a decapsulation and business processing device, an advertisement information mixing device, a TV program transmitting device and a transmission network, wherein the advertisement information input device is positioned at the client end; the decapsulation and business processing device is positioned at the TV operating server end; the transmission network is used for connecting the client end and the TV operating server end; the advertisement information input device is used for inputting advertisement information by a client; the data encapsulation device is used for encapsulating the advertisement information and the specific identifying information of the client into a data packet which is convenient for transportation; the decapsulation and business processing device is used for decapsulating the data packet and carrying out business processing, such as charging, and the like on the client; the advertisement information mixing device is used for mixing the advertisement information into a specific channel program; and the TV program transmitting device is used for transmitting the channel program mixed with the advertisement information. The TV network advertisement publishing system is convenient for the client to publish a TV advertisement. The invention also provides a TV network advertisement publishing method.
Description
Technical field
The present invention relates to a kind of TV network advertisement publishing system, also relate to a kind of TV network advertisement dissemination method.
Background technology
At present television set has become the requirement of people's daily life and main amusement and recreation instrument, and every day, people enriched free life understanding news, competitive sports, entertainment by TV reception.
Along with the broadcast of each TV station's digital signal, Digital Television has also been come into people's family gradually.Constantly develop in Digital Television, popularize in the process in order to satisfy different customer demands, be in particular high-end customer, should select according to self-demand for the client provides more, better service content and offers these clients.
Some high-end customer demand sends blessing language, video, song, picture and business information business such as literal and audio frequency and video advertisement by TV network to some spectators, reaches abundant customer's entertainment content demand, also improves the television operator economic benefit simultaneously.
In existing technology, some client must go to television services department to handle face to face in the time of need issuing some television advertising such as blessing voice, literal or audio frequency and video etc. on TV.Increased client's loaded down with trivial details formality and time like this, not convenient yet, thus can not satisfy client's demand.Many utilizable resources have been wasted, many clients' of having run off business.
Therefore, how to solve the problem that the client issues the television advertising inconvenience, become one of technical problem of current urgent need solution.
Summary of the invention
The purpose of this invention is to provide the TV network advertisement publishing system that a kind of client of being convenient to issues television advertising.
The TV network advertisement dissemination method that the present invention also provides a kind of client of being convenient to issue television advertising.
For solving technical problem of the present invention, the invention provides a kind of TV network advertisement publishing system, it comprises the advertising message input unit that is positioned at client, data encapsulation apparatus, be positioned at the decapsulation and the business processing device of TV Operation Server end, the advertising message mixing arrangement, TV programme dispensing device and the transmission network that is used to connect described client and TV Operation Server end, described advertising message input unit is used for the client and imports advertising message, described data encapsulation apparatus is used for identification information specific with described advertising message and client and is packaged into and is convenient to data packets for transmission, described decapsulation and business processing device are used for described packet is carried out decapsulation and to Business Processing such as the client charge, described advertising message mixing arrangement is used for described advertising message is mixed into specific channel program, and described TV programme dispensing device is used to send the channel program that is mixed with described advertising message.
The present invention also provides a kind of TV network advertisement dissemination method, and it comprises:
In client input advertising message;
Advertising message and client's identification information specific is packaged into specific packet and sends;
Receive packet and it carries out decapsulation, obtain advertising message and client's identification information specific, and according to the information that obtains Business Processing such as charge;
Advertising message is blended in the specific channel program;
Transmission is mixed with the program of advertising message.
Compared with prior art, TV network advertisement publishing system of the present invention and method make the client can pass through TV network releasing advertisements on TV at home, just can handle the needed business of client and reach sufficient the staying indoor of client, satisfy client's demand, improved the competitiveness of television operator.
Description of drawings
Fig. 1 is the schematic diagram of TV network advertisement publishing system of the present invention.
Fig. 2 is the flow chart of TV network advertisement dissemination method of the present invention.
Embodiment
See also Fig. 1, TV network advertisement publishing system of the present invention comprises advertising message input unit 11 and data encapsulation apparatus 12, transmission network 20 and the decapsulation that is positioned at TV Operation Server end 30 and business processing device 31, advertising message mixing arrangement 32 and the TV programme dispensing device 33 that is positioned at client 10.Client 10 is generally set-top box.Advertising message input unit 11 is used for the advertising message input that the user will issue, and it can be arranged in the set-top box, also can be arranged at outside the set-top box.Advertising message generally includes the broadcast channel of advertisement content, advertisement, the time of advertisement broadcast and the information such as cycle that advertisement is broadcasted.Advertisement content comprises client's blessing voice, video, vertically hung scroll picture, literal and audio frequency and video advertisement etc.TV operation service provider charges according to these information, and discerns the client according to client's identification information specific, thereby to Business Processing such as it charge.Data encapsulation apparatus 12 is used for the advertising message of user input is encapsulated in the packet of specific format with user's identification information specific, so that transmission network is sent to TV Operation Server end.The form of the packet of encapsulation is decided according to host-host protocol.Transmission network 20 is used to connect client 10 and TV Operation Server end 30, it typically is cable TV network, also can be wire-telephony network and computer communication network and wireless telephony network.The packet that decapsulation and business processing device 31 are used for that cable TV server end 30 is received carries out decapsulation to be handled, thereby obtains advertising message, client's information such as identification information specific, and according to these information to Business Processing such as the client charge.Advertising message mixing arrangement 32 is handled according to the advertising message after the decapsulation, and the ad content of playing is blended in the specific channel program.TV programme dispensing device 33 sends ad content with programme content.Like this, the user also just can see ad content when watching this TV programme.
See also Fig. 2, TV network advertisement dissemination method of the present invention is as follows:
Step S1, the user is in client 10 input advertising messages;
Step S2, the data encapsulation apparatus 11 that is positioned at client 10 is packaged into specific packet with advertising message and client's identification information specific and sends;
Step S3, TV Operation Server end 30 receive packets and by decapsulation and business processing device 31 it are carried out decapsulation, obtain advertising message and client's identification information specific, and according to the information that obtains Business Processing such as charge;
Step S4, advertising message mixing arrangement 32 is blended into advertising message in the specific channel program;
Step S5 sends the program that is mixed with advertising message.
In sum, TV network advertisement publishing system of the present invention and method make the client can pass through TV network releasing advertisements on TV at home, just can handle the needed business of client and reach sufficient the staying indoor of client, satisfy client's demand, improve the competitiveness of television operator.
Claims (6)
1. TV network advertisement publishing system, it is characterized in that, comprise the advertising message input unit that is positioned at client, data encapsulation apparatus, be positioned at the decapsulation and the business processing device of TV Operation Server end, the advertising message mixing arrangement, TV programme dispensing device and the transmission network that is used to connect described client and TV Operation Server end, described advertising message input unit is used for the client and imports advertising message, described data encapsulation apparatus is used for identification information specific with described advertising message and client and is packaged into and is convenient to data packets for transmission, described decapsulation and business processing device are used for described packet is carried out decapsulation and the client is chargeed, described advertising message mixing arrangement is used for described advertising message is mixed into specific channel program, and described TV programme dispensing device is used to send the channel program that is mixed with described advertising message.
2. TV network advertisement publishing system according to claim 1 is characterized in that, described client is a set-top box.
3. TV network advertisement publishing system according to claim 2 is characterized in that, described transmission network is a kind of of cable TV network, computer network, wired telephone network and wireless telephony network.
4. TV network advertisement publishing system according to claim 3 is characterized in that, described advertising message comprises the broadcast channel of ad content, advertisement, the time of advertisement broadcast and the cycle that advertisement is broadcasted.
5. TV network advertisement publishing system according to claim 4 is characterized in that, described ad content is one of blessing voice, video, vertically hung scroll picture, literal and audio frequency and video advertisement of client.
6. TV network advertisement dissemination method is characterized in that comprising:
In client input advertising message;
Advertising message and client's identification information specific is packaged into specific packet and sends;
Also it carries out decapsulation to receive packet, obtains advertising message and client's identification information specific, and charges according to the information that obtains;
Advertising message is blended in the specific channel program;
Transmission is mixed with the program of advertising message.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010136003A CN101815160A (en) | 2010-03-26 | 2010-03-26 | TV network advertisement publishing system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010136003A CN101815160A (en) | 2010-03-26 | 2010-03-26 | TV network advertisement publishing system and method |
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| Publication Number | Publication Date |
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| CN101815160A true CN101815160A (en) | 2010-08-25 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201010136003A Pending CN101815160A (en) | 2010-03-26 | 2010-03-26 | TV network advertisement publishing system and method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104901978A (en) * | 2014-03-04 | 2015-09-09 | 腾讯科技（北京）有限公司 | Network media information publication control method, device, and system |
| CN103581700B (en) * | 2012-08-09 | 2016-10-26 | 腾讯科技（深圳）有限公司 | Audio/video program request method, server, terminal and system |
| CN110601948A (en) * | 2019-08-30 | 2019-12-20 | 深圳市宏电技术股份有限公司 | Network bandwidth superposition method and device and gateway equipment |
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| CN1355492A (en) * | 2000-11-27 | 2002-06-26 | 刘晓曼 | Joint advertisement distribution mode by public information terminals and Internet |
| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
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| CN103581700B (en) * | 2012-08-09 | 2016-10-26 | 腾讯科技（深圳）有限公司 | Audio/video program request method, server, terminal and system |
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Application publication date: 20100825 |