CN101207820B - Method and system for displaying advertisement data - Google Patents
Method and system for displaying advertisement data Download PDFInfo
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- CN101207820B CN101207820B CN2007100775062A CN200710077506A CN101207820B CN 101207820 B CN101207820 B CN 101207820B CN 2007100775062 A CN2007100775062 A CN 2007100775062A CN 200710077506 A CN200710077506 A CN 200710077506A CN 101207820 B CN101207820 B CN 101207820B
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- 238000000034 method Methods 0.000 title claims abstract description 12
- 230000005540 biological transmission Effects 0.000 claims abstract description 25
- 238000005538 encapsulation Methods 0.000 claims abstract description 10
- 238000012856 packing Methods 0.000 claims description 10
- 238000012545 processing Methods 0.000 claims description 10
- 238000011084 recovery Methods 0.000 claims description 3
- 238000010586 diagram Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 238000009825 accumulation Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000009977 dual effect Effects 0.000 description 1
- 230000010354 integration Effects 0.000 description 1
- 238000007726 management method Methods 0.000 description 1
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Abstract
The invention is applicable to the technical field of a digital television and provides a method, a system and a receiving terminal of the digital television used for displaying advertisement data; the method comprises the following steps that: the advertisement data is associated with digital television service data, and encapsulation data packets are transmitted to a transmission network of thedigital television; the advertisement data is requested to be received from the transmission network of the digital television; when the request is successful, the advertisement data of program information items is received and the advertisement data is displayed in the program information items. In the embodiment of the invention, the advertisement data is associated with information data of thedigital television service data, and the advertisement information is displayed on a channelbar, so as to realize that the program information and the advertisement information of the digital television are displayed on the channelbar, thereby providing an increment method for operators and bringing the convenience to watching users.
Description
Technical field
The invention belongs to the digital television techniques field, relate in particular to a kind of display packing and system of ad data.
Background technology
Fast development along with Digital Television, receiving terminal for digital television can receive audio, video data, digital broadcast data, audio-video encryption data, integrated (the System Integration of digital television system, SI) data, digital television program guide data, this makes digital video broadcasting (Digital Video Broadcasting, DVB) (Moving Picture Experts Group, MPEG) various digital technologies are fully used in the standard with moving picture expert group 2.
Programme information bar (Channelbar) only is used for showing current television program information in the prior art, define Channelbar in the digital TV broadcasting service information in the standard and shown the current playing program and the information of broadcast program subsequently, make things convenient for the user to watch current program information and programme information subsequently, but Channelbar only is used for displays program information, function singleness.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of display packing of ad data, its can be on Channelbar display ads information.
The embodiment of the invention is achieved in that a kind of display packing of ad data, and described method comprises the steps:
Carry out related with the digital television business data ad data; Ad data after the association is packaged into data flow; Described data flow is packaged into the IP packet; This IP packet is sent to digital television transmission;
Receive the key command that the user calls the programme information bar, start the programme information bar, simultaneously, request receives ad data from described digital television transmission; When asking successfully, the ad data of program receiving information bar, and show described ad data at the programme information bar;
Wherein, described ad data after the association is packaged into data flow, comprises:
Ad data that carries ad content after the association and related information are encapsulated in the tables of data, and described tables of data comprises advertisement contingency table and ad data table; The related information that includes digital television business and ad data in the described advertisement contingency table; Comprise ad data information in the described ad data table, described ad data information comprises title, type, size and the data content information of ad data;
The ad data that carries ad content and the related information that are encapsulated in the tables of data are packaged into data flow.
Another purpose of the embodiment of the invention is to provide a kind of display system of ad data, and described system comprises:
Data association module is used for carrying out related with the digital television business data ad data;
The data encapsulation module is used for the ad data after the association is packaged into data flow;
The packet generation module is used for described data flow is packaged into the IP packet;
Delivery module is used for described IP packet is sent to digital television transmission;
The Data Receiving request module is used to receive the key command that the user calls the programme information bar, starts the programme information bar, and simultaneously, request receives ad data from described digital television transmission; And
The ad data receiving processing module is used for when asking successfully, the ad data of program receiving information bar, and show described ad data;
Wherein, described data encapsulation module specifically is used for ad data that carries ad content and related information after the association are encapsulated into tables of data, and described tables of data comprises advertisement contingency table and ad data table; The related information that includes digital television business and ad data in the described advertisement contingency table; Comprise ad data information in the described ad data table, described ad data information comprises title, type, size and the data content information of ad data; The ad data that carries ad content and the related information that are encapsulated in the tables of data are packaged into data flow.
In embodiments of the present invention, carry out related with the digital television business information data ad data, advertising message is presented at Channelbar, digital television programs information and advertising message have been realized on Channelbar, showing, for operator provides a kind of increment method, brought facility for watching the user.
Description of drawings
Fig. 1 is the display packing realization flow figure of the ad data that provides of the embodiment of the invention;
Fig. 2 is the transmission realization flow figure of the ad data that provides of the embodiment of the invention;
Fig. 3 is the Display Realization flow chart of the ad data that provides of the embodiment of the invention;
Fig. 4 is the reception process chart of the ad data that provides of the embodiment of the invention;
Fig. 5 is the block diagram of the display system of the ad data that provides of the embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Fig. 1 shows the display packing realization flow figure of the ad data that the embodiment of the invention provides, and its detailed step is as described below:
In step S101, with ad data and digital television business data carry out related and with the encapsulation packet be sent to digital television transmission.
In step S102, terminal request receives ad data from this digital television transmission.
In step S103, judge whether success of this request, be execution in step S103 then, otherwise do not process.
In step S104, when asking successfully, receive the ad data of Channelbar, and show this ad data at Channelbar.
As one embodiment of the present of invention, Fig. 2 shows the transmission realization flow figure of the ad data that the embodiment of the invention provides, and its detailed step is as described below:
In step S201, carry out related with corresponding digital television business data ad data.
In embodiments of the present invention, the user selects concrete digital television business and concrete advertisement, and the ServiceID of digital television business is related with advertisement ID.ServiceID is each digital television business define field in the DVB standard, each digital television business all has a unique ServiceID.Advertisement ID is the ID that the advertising resource management system is distributed, and each advertisement all has a unique ID.
In step S202, ad data that carries ad content and related information after the association among the step S201 are encapsulated in the tables of data.
This tables of data meets the self-defining data table of DVB standard, for transfer of data defines the private data table specially, this tables of data comprises two parts, is respectively advertisement contingency table and ad data table, wherein includes digital television business and advertisement related information in the advertisement contingency table; The ad data table then comprises the title that concrete ad data comprises data, type, size, information such as data content.
In embodiments of the present invention, when the data that carry ad data after the association and related information are encapsulated into tables of data, need not encapsulate according to the data pipe proprietary protocol, and be potted directly in the tables of data, this has just simplified the process of data encapsulation.
In step S203, data that carry ad data and the related information that is encapsulated among the step S202 in the tables of data is packaged into data flow, wherein, this data flow is the transport stream (TS) that meets the MPEG2 standard.
In step S204, the transport stream TS among the step S203 is packaged into the IP packet.
In step S205, this IP packet is sent to digital television transmission.
Wherein, this IP packet is transmission control protocol (Transmission Control Protocol, TCP) User Datagram Protoco (UDP) in (User Datagram Protocol, a UDP) packet.
In embodiments of the present invention, this IP packet is sent to digital television transmission dual mode, and it is specially:
First kind of mode be with the IP packet send to the quadrature amplitude modulation modulation (IP Quadrature AmplitudeModulation, IPQAM) equipment, this IP packet carried out the QAM modulation after, be sent in the Digital Television cable network.
The second way is that the IP packet is sent to the IP relaying server, this relaying server is broadcast card by code stream again and is broadcast vibration lift index (Accumulation Swing Index, ASI) data flow of agreement, make the IP data directly enter the QAM modulator, perhaps by behind the multiplexer, enter the QAM modulator again, be sent at last in the Digital Television cable network.
As another embodiment of the present invention, Fig. 3 shows the display packing realization flow figure of the ad data that the embodiment of the invention provides, and its detailed step is as described below:
In step S301, watch the user to press the Channelbar key, start Channelbar.
In step S302, request receives the ad data related with the digital television business data.
In embodiments of the present invention, what at first receive is the advertisement contingency table of current digital television business, by the ad data of advertisement contingency table indication, receives ad data then.
In step S303, whether the request among the determining step S302 success, is execution in step S304 then, otherwise stops.
In step S304, when receiving ad data request success, receive the ad data of Channelbar.
In step S305, the ad data of Channelbar receives whether success among the determining step S304, is execution in step S306 then, otherwise takes defeat, and stops.
In step S306, on Channelbar, show the ad data that receives.
In embodiments of the present invention, after terminal receives ad data, according to terminal itself about configuration in the Channelbar advertisement data, show this ad data in place, wherein, this configuration of different types of terminals is different, i.e. the display position of Channelbar is in top, left part, right part or the bottom of terminal screen.
In embodiments of the present invention, when the user presses " withdrawing from ", withdraw from the demonstration of ad data, get back to the normal program viewed status.
As one embodiment of the present of invention, as shown in Figure 4, the reception of the ad data among the above-mentioned steps S204 specifically may further comprise the steps:
In step S401, the IP packet in the receiving digital television transmission network, and this IP packet is demodulated to data flow, wherein this data flow is the transport stream of MPEG2 form.
In step S402, this data flow is reduced into tables of data.
In step S403, this tables of data is reduced, obtain ad data.
Fig. 5 shows the block diagram of the display system of the ad data that the embodiment of the invention provides, and for convenience of explanation, only shows the part relevant with the embodiment of the invention among the figure.
The display system of ad data comprises ad data processing module 11, Data Receiving request module 12 and ad data receiving processing module 13, wherein, ad data processing module 11 is carried out related with the digital television business data ad data, and the packet of encapsulation is sent to digital television transmission then, Data Receiving request module 12 request receives ad data from this digital television transmission; When asking successfully, the ad data of ad data receiving processing module 13 program receiving information bar, and show this ad data, wherein, this Data Receiving request module 12 and ad data receiving processing module 13 are built in software unit, hardware cell or the software and hardware combining unit of receiving terminal for digital television.
As one embodiment of the present of invention, ad data sends processing module 11 and specifically comprises data association module 111, data encapsulation module 112, packet generation module 113 and delivery module 114, wherein, 111 of the gang moulds in data pass carry out related with the digital television business data ad data; Data encapsulation module 112 is packaged into data flow with the ad data after the association; Packet generation module 113 is packaged into the IP packet with this data flow; At last, delivery module 114 is sent to digital television transmission with this IP packet.
As an alternative embodiment of the invention, ad data receiving processing module 13 specifically comprises data flow demodulation module 131, ad data recovery module 132 and ad data display module 133, wherein, IP packet in the data flow demodulation module 131 receiving digital television transmission networks, and this IP packet is demodulated to data flow; Ad data recovery module 132 is reduced into ad data with this data flow; Ad data display module 133 shows this ad data at Channelbar.
In embodiments of the present invention, carry out related with the digital television business information data ad data, advertising message is presented at Channelbar, digital television programs information and advertising message have been realized on Channelbar, showing, for operator provides a kind of increment method, brought facility for watching the user.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (6)
1. the display packing of an ad data is characterized in that, described method comprises the steps:
Carry out related with the digital television business data ad data; Ad data after the association is packaged into data flow; Described data flow is packaged into the IP packet; This IP packet is sent to digital television transmission;
Receive the key command that the user calls the programme information bar, start the programme information bar, simultaneously, request receives ad data from described digital television transmission; When asking successfully, the ad data of program receiving information bar, and show described ad data at the programme information bar;
Wherein, described ad data after the association is packaged into data flow, comprises:
Ad data that carries ad content after the association and related information are encapsulated in the tables of data, and described tables of data comprises advertisement contingency table and ad data table; The related information that includes digital television business and ad data in the described advertisement contingency table; Comprise ad data information in the described ad data table, described ad data information comprises title, type, size and the data content information of ad data;
The ad data that carries ad content and the related information that are encapsulated in the tables of data are packaged into data flow.
2. the display packing of ad data as claimed in claim 1 is characterized in that, described data flow is the transport stream of MPEG2 form.
3. the display packing of ad data as claimed in claim 1 is characterized in that, and is described when asking successfully, the ad data of program receiving information bar, and show that at the programme information bar step of described ad data specifically comprises the steps:
IP packet in the receiving digital television transmission network, and described IP packet is demodulated to data flow;
Described data flow is reduced into ad data;
Show described ad data at the programme information bar.
4. the display system of an ad data is characterized in that, described system comprises:
Data association module is used for carrying out related with the digital television business data ad data;
The data encapsulation module is used for the ad data after the association is packaged into data flow;
The packet generation module is used for described data flow is packaged into the IP packet;
Delivery module is used for described IP packet is sent to digital television transmission;
The Data Receiving request module is used to receive the key command that the user calls the programme information bar, starts the programme information bar, and simultaneously, request receives ad data from described digital television transmission; And
The ad data receiving processing module is used for when asking successfully, the ad data of program receiving information bar, and show described ad data;
Wherein, described data encapsulation module specifically is used for ad data that carries ad content and related information after the association are encapsulated into tables of data, and described tables of data comprises advertisement contingency table and ad data table; The related information that includes digital television business and ad data in the described advertisement contingency table; Comprise ad data information in the described ad data table, described ad data information comprises title, type, size and the data content information of ad data; The ad data that carries ad content and the related information that are encapsulated in the tables of data are packaged into data flow.
5. the display system of ad data as claimed in claim 4 is characterized in that, described data flow is the transport stream of MPEG2 form.
6. the display system of ad data as claimed in claim 4 is characterized in that, described ad data receiving processing module specifically comprises:
The data flow demodulation module is used for the IP packet of receiving digital television transmission network, and this IP packet is demodulated to data flow;
The ad data recovery module is used for described data flow is reduced into ad data; And
The ad data display module is used for showing described ad data at the programme information bar.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100775062A CN101207820B (en) | 2007-11-27 | 2007-11-27 | Method and system for displaying advertisement data |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100775062A CN101207820B (en) | 2007-11-27 | 2007-11-27 | Method and system for displaying advertisement data |
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| Publication Number | Publication Date |
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| CN101207820A CN101207820A (en) | 2008-06-25 |
| CN101207820B true CN101207820B (en) | 2010-09-29 |
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| CN2007100775062A Active CN101207820B (en) | 2007-11-27 | 2007-11-27 | Method and system for displaying advertisement data |
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Families Citing this family (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101489111A (en) * | 2009-01-14 | 2009-07-22 | 深圳市同洲电子股份有限公司 | Advertisement playing method, apparatus and system for digital television on-demand |
| CN101867784B (en) * | 2010-02-02 | 2012-09-26 | 深圳市同洲电子股份有限公司 | Method for filtering advertisements, digital television receiving terminal, server terminal and system |
| CN102447963B (en) * | 2010-10-12 | 2014-03-12 | 深圳市龙视传媒有限公司 | System and method for displaying advertisement of digital television and receiving terminal of digital television |
| CN102169663A (en) * | 2011-02-15 | 2011-08-31 | 深圳市华曦达科技股份有限公司 | Method, device and system for advertising based on terrestrial digital television broadcasting technology |
| CN102098570B (en) * | 2011-02-23 | 2013-05-08 | 深圳创维数字技术股份有限公司 | Digital television information playing method and system |
| CN104333780A (en) * | 2014-11-27 | 2015-02-04 | 四川金网通电子科技有限公司 | System and method for broadcasting STB (set top box) advertisement in time division way |
| CN104394425A (en) * | 2014-11-27 | 2015-03-04 | 四川金网通电子科技有限公司 | System and method for advertisement carousel of set top box |
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Owner name: SHENZHEN LONGSHI MEDIA CO., LTD. Free format text: FORMER OWNER: SHENZHEN TONGZHOU ELECTRONIC CO., LTD. Effective date: 20120427 |
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Effective date of registration: 20120427 Address after: 518057 Nanshan District hi tech park, Guangdong, North District Rainbow science and Technology Building Patentee after: LONGVISION MEDIA CO.,LTD. Address before: 518057 W2-A7 building, hi tech park, Shennan Avenue, Shenzhen, Guangdong, Nanshan District Patentee before: SHENZHEN COSHIP ELECTRONICS Co.,Ltd. |
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Address after: 18-f, block B, Zhongzhou holding center, No. 88, Haide 1st Road, Yuehai street, Nanshan District, Shenzhen City, Guangdong Province Patentee after: Dragon View Media Co.,Ltd. Address before: 518057 Rainbow Technology Building, North hi tech Zone, Nanshan District, Guangdong, Shenzhen Patentee before: LONGVISION MEDIA CO.,LTD. |
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Denomination of invention: A Display Method and System of Advertising Data Effective date of registration: 20221021 Granted publication date: 20100929 Pledgee: Industrial and Commercial Bank of China Limited Shenzhen gaoxinyuan sub branch Pledgor: Dragon View Media Co.,Ltd. Registration number: Y2022980019260 |
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